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Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, it should encourage all economic actors, including SMEs and Micro Enterprises, to improve themselves in order to improve the quality of production of both goods and services. If this is not done, then Indonesia will be an "soft" market for other ASEAN countries because Indonesia has the largest population (population size) in ASEAN, namely no less than 270 million people. SMEs and Micro Enterprises, which are the embodiment of people's economic democracy, will be very hard hit if the heavy flow of goods and services from various ASEAN countries invades the Indonesian market. Realizing this, strengthening (empowering) SMEs and Micro Enterprises is a necessity and necessity to be able to find a national identity that has comparative advantage and competitive advantage. This activity begins with identifying existing problems and then finding a method for solving them. The method used is by providing training and mentoring. The results that have been achieved are the ability of the Traditional Cake business to optimize its sales by using local raw materials. In this way, the Traditional Cake Micro Business "Puji Letari" can improve its capabilities in the field of production and business management. These outcomes are an indication of increased business empowerment.

This research aims to analyze the application of business ethics principles in e-commerce transactions in building consumer trust. The method used in this research is Systematic Literature Review (SLR), which involves collecting 30 articles sourced from Google School from 2019-2024, which focus on the application of business ethics principles in e-commerce transactions in building consumer trust. The research results recommend that the application of these principles can build consumer trust. The findings of this study emphasize the importance of business ethics principles in e-commerce transactions in building consumer trust, especially in an era of very rapid technological development.

The milkfish pindang business in Junok Village, Sreseh District, Sampang Regency, is one of the leading businesses that is in great demand by the local community. However, this business has not developed optimally and is still limited to this area. For this reason, efforts are needed to optimize village downstreaming and access to sharia microfinance to support pindang milkfish production so that it can develop more widely and provide a greater economic impact for the community. This research aims to analyze the role of village government in optimizing these two things, as well as contributing to sustainable local economic development. The research method used is qualitative, with data collection techniques through in-depth interviews and observation. The research results show that the Junok village government has made various efforts to optimize village downstreaming, including training in milkfish cultivation, setting harvest schedules, and also plans to facilitate financing from sharia microfinance institutions (LKMS). Even though there are several obstacles, such as a lack of financial knowledge among farmers and limited equipment, the village government continues to try to overcome this problem through assistance and education. Overall, the efforts made are quite optimal and have the potential to support the development of the milkfish pindang business in the future.

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including Warung Madura MSMEs. This research aims to analyze the development strategy of Warung Madura MSMEs from an Islamic economic perspective. This research uses a qualitative approach. Data collection techniques through in-depth interviews with Warung Madura owners and economic observers. A literature study was also carried out to explore the concept of Islamic economics and its application in developing MSMEs. The results of the research show that Warung Madura's MSME development strategy from an Islamic economic perspective offers a holistic and sustainable approach. By applying the principles of justice, sustainability, business ethics, human resource development and access to appropriate financing, Warung Madura can increase its competitiveness and contribute more to the local economy. It is hoped that this research can provide insight for stakeholders in formulating more effective MSME development policies and programs.    

In an era of increasingly intense business competition, the quality of human resources (HR) plays an important role in determining the success of the company. This research explores the impact of HR training and development on improving employee productivity as a strategic step to create a competitive advantage. Training is designed to strengthen employees' technical capabilities, while development aims to increase their intellectual and emotional capacity to face future challenges. The research findings show that well-designed training and development programs not only improve skills, but also increase employee motivation, satisfaction and loyalty. This in turn has a positive impact on work productivity and company competitiveness. This research uses a literature study approach by reviewing various literatures to understand the relationship between training, development and productivity. The results are expected to be a reference for companies in designing sustainable HR management strategies.  

Inhiven Design is a company that combines graphic design with interior design to provide creative and integrated solutions in various fields such as housing, offices, and commercial. The author's purpose in conducting this study is to analyze the history of the early formation of Inhiven Design? Then what are the problems faced during the establishment of Inhiven Design? And how does Inhiven Design optimize sales in its marketing? The method used in this study is qualitative observation with primary data collection through direct interviews. This study examines the development of Inhiven Design, including the company profile, history of its establishment, and marketing and management strategies implemented. Data were collected through qualitative observation and direct interviews with team members to understand the marketing strategy carried out by Inhiven Design by applying contemporary trends in interior design. The results of the analysis show that the success of Inhiven Design depends not only on technical skills and creativity, but also on the ability to adapt to market changes and maintain good relationships with customers and business partners.

The development of photography technology and the need for digital marketing have encouraged photographers to utilize online media as a promotional tool. This research aims to plan the development of a Content Management System (CMS)-based portfolio website for photography businesses using the User-Centered Design (UCD) approach. The UCD approach ensures that the website design meets the needs of users through iterative stages, including needs analysis, prototype design, and evaluation. The results show that the designed website is able to fulfill the main user needs, such as easy-to-update photo galleries, informative service pages, and responsive contact forms. WordPress CMS was chosen due to its ease of use and design flexibility. With the implementation of UCD, the user satisfaction score increased from 70% to 90%. However, improved security features are recommended to prevent unauthorized access to the photo gallery. This research contributes to the development of efficient digital media to improve the competitiveness of photography businesses in the digital era.

Currently, the Amikom University Purwokerto student portal is still not equipped with a student data search feature that can make it easier to access related information. The unavailability of this feature can provide significant obstacles to various students' daily activities, especially in activities such as academic research, collaborative group work across study programs, and interactions between departments. The aim of this research is to apply the TOGAF framework which is expected to be able to help identify the root of the problem and provide a more comprehensive, systematic and effective solution in an effort to improve the functionality of this portal, so that it can better support students' academic needs. This research uses the TOGAF method which includes Understanding Business Context, Vision Architecture, Definition Architecture, and Transition Architecture. The result of this research is a flowchart design for the student data search feature which was created and analyzed using the Bizagi Modeler application which was compared between the design and the current process. Based on the results, it shows that the design of the student data search flow through Student Amikom Purwokerto is much faster and more efficient because the data search time is reduced from 40 minutes to 3 minutes.  

In the era of artificial intelligence (AI), technology is growing rapidly and changing the way businesses are run. AI enables automation, big data analysis, and increased operational efficiency. However, this development also raises various ethical issues that companies need to pay attention to so as not to harm consumers, society, and the environment. This study explores the paradigm of artificial intelligence in the context of business ethics, focusing on its impacts, challenges, and potential benefits in the business world. This study uses a systematic literature review approach from various reputable sources. The article criteria include literature published from 2019 to 2024 with the theme of business ethics in the AI era, and other articles relevant to this study. Based on the search, 15 articles were determined that were relevant to the predetermined criteria. The results of the study found that in this study, AI is not only a technical tool to improve operational efficiency, but is also able to redefine business ethics in the modern era. AI offers great potential to overcome traditional ethical challenges and create new paradigms in business decision making. However, this opportunity is also accompanied by significant challenges, such as algorithmic bias, data privacy, and lack of regulation. This discussion will review the role of AI in business ethics, the benefits it brings, the challenges it faces, and the steps that can be taken to optimize the ethical use of AI.

Human resource (HR) development is a key element in realizing competency-based schools that are able to face the challenges of the globalization era. This study aims to analyze HR development strategies in educational environments with a systematic approach involving teachers, staff, and students. The research methods used are literature review and direct observation at several competency-based schools in Indonesia. The results of the study indicate that effective HR development includes three main aspects: strengthening teacher pedagogical competence, increasing staff managerial capacity, and forming a learning culture in students. The proposed strategies include ongoing training, empowering digital technology, and collaborating with external parties such as the business world and industry. The implementation of this strategy shows an increase in individual and institutional performance, especially in terms of adaptability to curriculum changes, the use of technology in learning, and student learning outcomes. In addition, it was found that visionary leadership support and adequate facilities are the main supporting factors for the success of HR development in competency-based schools. In conclusion, integrated and competency-oriented HR development not only strengthens school competitiveness but also supports the creation of a globally superior generation.

Medan  as  the  capital  city of North  Sumatra  has  rapid  economic  development,  for instance in the creative industry sector. This development is in line with the large productive age rate which reached 69.99% and the increase in intellectual property applications  to  the  Ministry  of  Law  and  Human  Rights  from  North  Sumatra.  The rapid  growth  of  the  creative  industry  and  the  large  number  of  productive  ages require the right platform to encourage further development of the creative industry in the city of Medan. The right place for this is the creative industry center building facility.  The  facility  can  be  used  as  a  center  for  creative  industry  executants  to develop their businesses in various ways, such as workshops, exhibitions, seminars, and  so on.  This  facility  was designed  with  a  tropical  architectural  approach  in  an effort to respond well to the building's environment.

The development of Micro, Small and Medium Enterprises (MSMEs) has a strategic role in improving community welfare, especially in rural areas. This research aims to analyze the strengths, weaknesses, opportunities and threats (SWOT) faced by coconut processing MSMEs in Gesikharjo Village, Palang District. Data was collected through in-depth interviews with MSME actors, field observations, and document analysis. The research results show that the main strengths of these MSMEs are the availability of local raw materials and community support. However, weaknesses such as technological and management limitations are still challenges. Opportunities such as increasing demand for processed coconut products in local and national markets provide bright prospects, although threats such as price competition and global market fluctuations still need to be watched out for. Research recommendations include strengthening the managerial capacity of MSME players, product innovation, and collaboration with the government and private sector to create a sustainable business ecosystem.

The development of the internet and technology has changed the marketing system, providing opportunities for business people to market their products through online media in promoting their products. Technological advances have created new forms of interaction and socialization, one of which is the innovation of communication technology in the form of social media. One of the most popular and trending social media today is Instagram. The use of Instagram is currently a form of online business communication strategy and Heelsaddict with the @Heelsaddict account, uses Instagram to run a business bag through the process of sending photos and sharing them widely. Heelsaddict is an online shop that sells and provides various collections of local bag products. This study aims to determine how much influence the social media account Instagram @heelsaddict has as an online business media on consumer buying interest. The concept used in this study is Instagram social media and consumer purchasing interest using the AIDA model. This study uses a quantitative method with a survey method approach, using Taro Yamane to obtain a sample of 100 respondents, Non Probability Sampling sampling technique, while the data collection technique uses questionnaires via googleform. The results of the study showed that there was a positive and significant influence between the influence of social media on buying interest with a strong level of influence.

Scheduling content on social media effectively and efficiently has become an important need for users, especially users who use social media as a tool to help run their business or organization. This research aims to design a user interface for a website-based social media scheduling application using the Rapid Application Development method and Unified Modeling Language (UML). This method was chosen because development can be done quickly through literacy that involves users so that it can fulfill everything needed to create an optimal system. The research stage begins with user interviews, and later this data will be used to develop an initial UI design prototype designed using Figma. UML is used to visualize the design model and also how the system will run later. This system is expected to help make posting social media content easier.

This study aims to enhance the financial performance of Micro, Small, and Medium Enterprises (MSMEs) by applying sharia economic principles, with a focus on business sustainability and open innovation. MSMEs are vital to the Indonesian economy but often face challenges such as limited capital, restricted market access, and low sharia financial literacy. Using a sharia economic framework rooted in principles of fairness, transparency, and sustainability, the study explores innovative strategies to boost the competitiveness of MSMEs. The open innovation approach promotes collaboration between MSMEs and various stakeholders, including sharia financial institutions, government agencies, and local communities, to create a supportive environment for sustainable development. The findings suggest that integrating sharia economic principles with open innovation can enhance operational efficiency, strengthen financial structures, and positively impact the long-term sustainability of MSMEs. Based on these results, the study recommends that MSMEs incorporate this approach into their financial management practices to navigate global economic challenges and achieve sustainable growth.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly as job providers and drivers of local economic growth. However, the main challenges faced by MSMEs include limited market access, business management, and marketing strategies. This study aims to explore the mentoring strategy of the milkshake beverage MSME BIIMILK through social media, with a focus on optimizing digital marketing. The methods used include observation, strategy development, and mentoring and evaluation, involving SWOT analysis, training in creative content creation, and the use of digital ad features such as Ads META. The results show that this strategy successfully increased content posting consistency, audience engagement, and product sales. Mentoring MSMEs through social media has proven effective in improving competitiveness, visibility, and customer loyalty. This study recommends the sustainability of social media utilization to drive business growth for MSMEs in the digital era.  

This research aims to explore and develop the local potential in Lelamase Village to improve the creative economy of the local community. Through a community empowerment approach, this research identifies various potential natural resources and local skills that can be used to create creative products of economic value. Empowerment activities include training, business assistance, and marketing facilitation to encourage the community to produce superior products in accordance with market demand. The results of the study show that through the optimization of local potential and collaboration between communities, there is an increase in income and business skills among the residents of Lelamase. With a sustainable strategy, this empowerment effort is expected to become a model for creative economy development that is able to strengthen economic independence and improve the standard of living of the community in Lelamase Village..

Financial Technology (FinTech) is an innovation in financial services that uses digital technology to provide easier, more efficient and affordable access. This article discusses the development of FinTech in Indonesia, including its role in increasing financial inclusion, providing digital banking services, electronic payments, and peer-to-peer lending business models. Through literature analysis, this article shows that FinTech has driven significant changes in financial access and interactions, especially for those in remote areas or without access to traditional financial services. Although FinTech offers many advantages, such as efficiency and ease of transactions, challenges such as limited access to technology and security risks still need to be overcome. Adaptive regulations and collaboration with traditional financial institutions are needed to maximize the potential of FinTech in supporting financial inclusion and sustainable economic development in Indonesia.

The application of sharia accounting in business is becoming increasingly relevant along with the growth of the global sharia economy. Sharia accounting, which is based on the principles of fairness, transparency and fair sharing of risks, offers a unique approach to financial management. This research uses a qualitative method based on literature review to explore the challenges, prospects and solutions for implementing sharia accounting in modern business. The research results show that the main challenges include limited competent human resources, sharia accounting standards that are not yet uniform, digitalization which requires technological adaptation, and a lack of social and cultural acceptance. On the other hand, the prospect of sharia accounting has great potential in increasing stakeholder trust, expanding access to sharia markets, and strengthening the company's ethical image. To overcome these challenges, solutions are needed such as the development of comprehensive sharia accounting standards, increasing human resource competence, investment in supporting technology, transformation of conventional paradigms, and multilateral cooperation between government, academics and the business sector. This research provides strategic insight into how sharia accounting can be applied effectively to support ethical and sustainable business growth.

Junok Village, Sreseh District, Sampang Regency has a favorite milkfish that is liked by consumers in the surrounding sub-districts and other consumers. Based on the availability of abundant milkfish resources, the milkfish processing business in Junok village has not been fully developed. So research activities are carried out. This study aims to find out how the Halal Business Development Strategy of Milkfish Processing by the Junok Sreseh Sampang Village Community Association. This study uses a qualitative descriptive research method and uses a field study approach. Data collection techniques were obtained by interview and observation methods. By using data collection, data reduction, data presentation, and conclusions in analyzing data. The results of the study show that the Halal business development strategy in Junok Village has not been fully implemented, as seen from several important aspects that still need attention. Although there is awareness of the importance of halal products, many producers in Junok Village do not have official halal certification, which can increase consumer confidence, so training is needed to increase understanding of halal, as well as collaboration with related institutions to help producers obtain halal certification.