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Dian Sulistyorini Wulandari; Nining Yuningsih; Erlina Widayanti; Salmiya Kartika

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Micro, small and medium enterprises (MSMEs) have a crucial role in the Indonesian economy. However, MSMEs often face a number of obstacles caused by certain factors, such as low levels of education, lack of understanding of information technology, and unreliability in presenting financial reports. The aim of this service activity is to provide training to MSMEs who are members of the OKE OCE Melawai program regarding simple bookkeeping using the Excel application, in accordance with SAK UMKM standards. This activity involves several stages, including a pre-assessment questionnaire, tutorial, practical training, and a simple accounting assessment. In the initial investigation stage before implementing community service activities, it was discovered that the majority of OKE OCE Melawai MSMEs still used manual ledgers to manage their accounts, which ultimately affected the quality of financial reporting. A total of 46 MSMEs assisted by OKE OCE Melawai participated in this activity enthusiastically. The activity went well, and it is hoped that it will produce Microsoft Excel-based financial reports as the output of this community service. Thus, it is hoped that OKE OCE Melawai's MSMEs can improve their basic skills and understanding in the field of accounting, and be able to present quality financial reporting data using Microsoft Excel according to accounting standards.

Rafi Ilham Ramadhan; Mohammad Rasikhul Islam; Khoirotun Nisa’; Siti Nur Halizah; Eli Retnowati +2 more

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

Currently, providing halal certification for a product has become a necessity. Consumers are now more careful when choosing halal-certified products before consuming them. In Jumputrejo Village, Sukodono District, Sidoarjo Regency, there are a number of Micro, Small and Medium Enterprises (MSMEs) that have not obtained halal certification. Therefore, the KKN team from Sunan Giri University Surabaya has held a seminar on Increasing MSME Turnover through Halal Certification, with the aim that local MSMEs can obtain halal certification. The process of implementing this seminar consists of three stages, namely (1) planning, which involves mapping the problem; (2) finding solutions to the problem; and (3) coordination with MSME partners. The implementation of the seminar on turnover development through halal certification was carried out using the method of delivering material and question and answer sessions. The results of this activity show that MSME partners who attended the seminar showed enthusiasm in asking questions related to halal products, the benefits of halal-labeled products, and the procedures for receiving halal certification.

La Ode Abdullah; Yana Dwi Christanti; Yopie Diondy Kurniawan; Amri Amrulloh

Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Some small and medium business actors, especially breeders in the Indonesian People's Livestock Association, Buluharjo Village, Plaosan District, Magetan Regency, do not understand how to prepare the cost of goods sold for their livestock business so that the selling price is determined only by considering market prices, resulting in relatively minimal income. when compared with financial and non-financial expenses. They do not realize that many costs have been incurred but have not been taken into account, so even though the selling price is quite high and in accordance with market value, it has not been able to fully cover operational expenses. To provide a solution to this problem, it is necessary to have Training on the Preparation of Cost of Goods Sold as a Consideration for Setting Selling Prices in Maximizing Sales Profits at the Indonesian People's Livestock Association, Buluharjo Village, Plaosan District, Magetan Regency so that livestock business actors can be more effective in calculating their financial management. The training method carried out with Lecture-style training (Lecture) can be a very valuable resource for communicating the necessary information quickly and the Independent Self-study method, this method is expected to be able to train oneself by studying the material that has been given . In addition, this method was chosen because it took into account the distance and time constraints of the presenters and training participants, so that participants were given a simple report format in preparing cost of goods sold. In organizing activities, participants actively ask questions and discuss the conditions and limitations in the preparation of Cost of Goods Sold until the training is complete

Yuliatin Ali Syamsiah; Dwi Sukma Donoriyanto; Isna Nugraha

Student Scientific Creativity Journal 2024 Pusat Riset dan Inovasi Nasional

This research aims to conduct risk analysis on Micro, Small and Medium Enterprises (MSMEs) with a case study on XYZ MSMEs using the SWOT analysis method. Risk analysis is crucial in identifying internal and external factors that can affect business continuity. By applying the SWOT approach, this research evaluates the strengths, weaknesses, opportunities and threats faced by XYZ MSMEs. By identifying these factors, this research provides a holistic picture of the internal and external conditions of XYZ MSMEs and the risks that may arise. The SWOT method is used as a tool to formulate an effective risk management strategy to increase the competitiveness and resilience of XYZ MSMEs in the market. The results of this analysis can be the basis for more targeted strategic decision making and risk planning in supporting the growth of MSMEs in a dynamic business environment.  

Ayu Wandira; Fadilatun Nufus; Nur Kholisah; Riki Gana Suyatna; Silviah Silviah

Journal of Management and Social Sciences (JIMAS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Micro, Small and Medium Enterprises (MSMEs) business people to increase their sales and profits. Online marketing is suitable for new businesses or ventures. Of course it is cost effective, because you don't have to place products/services, can be controlled yourself without having to recruit employees, unlimited time or working hours, and has a wide market reach, because online marketing is supported by the presence of websites or social media (Facebook, Instagram, WA, etc.) and this research is also aimed at proving that there is an influence of digital marketing on the sales performance of Durenstory Serang MSME products. This research uses quantitative methods with a survey approach. Research data was obtained through a questionnaire distributed to 10 respondents who were Durenstory customers. Data were analyzed using simple linear regression analysis. The research results show that digital marketing has a positive and significant effect on the sales performance of Durenstory Serang MSME products. This means that the better the implementation of digital marketing, the higher the sales performance of Durenstory products. Based on the results of this research, it can be concluded that digital marketing is an effective strategy for improving the sales performance of MSME products. Therefore, MSMEs need to implement digital marketing strategies appropriately and sustainably.

Sufiati Sufiati; Sitti Mispa; Zulkifli Soekarno; Nurlaeli Razak; Andi Dahrul +2 more

Jurnal Pengabdian Bersama Masyarakat Indonesia 2024 CV. Aksara Global Akademia

This sharing session activity aims to find solutions to the problem of increasing business productivity among MSME players. This activity is the result of a collaboration between STIEM Bongaya Makassar and the Bali chapter of the TDA foundation which was held at the Wistara cafe, Badung Regency, Bali with the theme of MSME revival activities. The activity method is carried out through sharing sessions by forming a group discussion forum (FGD) where the presenters and participants provide input to each other and formulate appropriate strategies to increase business productivity. One of the conclusions obtained is that increasing productivity among Micro, Small and Medium Enterprises (MSMEs) can be the key to business success and growth in the form of increasing production efficiency, improving product quality, improving marketing, improving skills and knowledge, increasing cooperation.

Estuning Dewi Hapsari; Ilham Jua Marimba; Juanesmalisa Juanesmalisa

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

Micro, Small and Medium Enterprises (MSMEs) have an important role in advancing and improving the economy. Sempulur is one of the MSMEs located on Jalan Pelita Tama No. 2b, Rejomulyo Village, Kartoharjo District, Madiun City. This assistance aims to help the problems faced by Sempulur MSMEs. The service methods used are observation, information collection, problem mapping, implementation of mentoring activities, and problem evaluation. In this activity, the results of MSMEs Sempulur can be seen in the form of increasing marketing media in the form of understanding of social media so that it can improve product marketing.  Planned and efficient financial management. For the government, it is better to provide individual guidance and mentoring to MSMEs to assist in business planning, management, and development.

Bobby Dewantoro; Moh. Farid Hidayat; Talita Karisma Syaharani; Anggita Dana Salsa Bila; Rheiza Marell Anugerah

Journal of Management and Social Sciences (JIMAS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This journal aims to analyze the business market for social media management services and its impact on the growth of MSMEs (Micro, Small and Medium Enterprises). In this digital era, the use of social media has become a key element in marketing strategies, especially for MSMEs who are trying to achieve their targets. This journal conducted an in-depth review of social media management strategies offered by service providers to MSMEs. This research includes market analysis, seeking an in-depth understanding of MSME needs, and evaluating the extent to which social media management services businesses can meet expectations and improve MSME marketing performance. Through interviews, surveys and market data analysis, this journal provides a comprehensive view of market dynamics and the impact of social media management strategies on MSME targets. It is hoped that the results of this research will provide valuable insights for service providers and MSMEs to improve their collaboration in the digital realm, while strengthening the role of social media as an effective tool in supporting the growth of small and medium scale businesses

Isti Mulyati; Nunung Faujiah; Nurlayli Istiqomah; Zyad Dilmi

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Teknik Indonesia

MSMEs play an important role in national development, especially in absorbing labor,equalizing income, regional economic development, increasing non-oil and gas exports, and increasing gross domestic product (GDP). Challenges often faced by MSME economic actors include limited working capital, low human resource capacity, and low mastery of science and technology, resulting in generally uncertain business prospects.The development of training programs for Micro, Small and Medium Enterprises (MSMEs) is carried out systematically using consultation methods, production discussions and mentoring.

Wisnu Yuwono; Lia Willyanto

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Teknik Indonesia

Micro, Small, and Medium Enterprises (MSMEs) play an important role in a country's economic growth. However, some MSMEs still face obstacles in adopting digital marketing strategies and social media. This research focuses on Indah Rasa MSME and uses interview, observation, and documentation methods to collect data. The results of interviews with MSME owners identified problems and promotional strategies implemented. Observation techniques were used to understand field conditions, while documentation recorded historical data and MSME activities. The adoption of digital marketing strategies by MSMEs is important to improve competitiveness, but challenges related to knowledge, concerns over data security, and limited access to resources still need to be addressed. This research provides an in-depth insight into the data collection efforts and techniques used to understand the challenges and opportunities for MSMEs in implementing digital marketing

Dila Selvia

Jurnal Publikasi Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The aim of writing this journal is to determine the application of digital-based accounting information systems in the bookkeeping of Small, Micro and Medium Enterprises (MSMEs), as well as understanding the importance of using digital technology for MSME players. By using case study methods from research and related journals, it shows that the implementation of accounting information systems by utilizing technology in MSMEs is currently starting to increase, as in MSME players who previously still used manual sales activities are now starting to utilize technology in sales and payment. However, MSMEs still prepare and manage accounting openings manually (traditionally) using paper. Counseling and training continues to be carried out so that it is hoped that the current rapid advances in technology can make it easier for MSMEs to carry out digital accounting which is more effective and efficient, and can also become MSMEs that are open to technological advances.

Rinta Okta Sari; Elyanti Rosmanidar; Nufitri Martaliah; Habriyanto Habriyanto

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

After the Covid-19 pandemic, there is still a big impact on the continuity of UMKM (Micro, Small and Medium Enterprises) businesse Simpang Karya UMKM owners admitted that they had experienced the negative impact of Covid-19 on their business processes, including experiencing a significant decline in sales. This research aims to find out what strategies and what obstacles are faced by Simpang Karya UMKM in increasing income after the Covid-19 pandemic. This research uses a qualitative approach. The data sources used are primary and secondary data sources. Meanwhile, the data collection techniques used in this research are observation, interviews and documentation. The research results show that in terms of strategy, Simpang Karya UMKM have implemented the Marketing Mix concept, namely product, price, promotion and place. Simpang Karya UMKM in running their business also implement sharia marketing strategies. The characteristics of sharia marketing are rabbaniyah, akhlaqiah, al-waqiyah, and insaniyah.

Faradina Aprilia Putri; Maulidah Narastri

Jurnal Akuntan Publik 2024 International Forum of Researchers and Lecturers

Micro, Small and Medium Entity Financial Accounting Standards (SAK EMKM) are prepared to meet the financial reporting needs of micro, small and medium entities. This research is intended to find out how the implementation of accounting based on SAK EMKM on the financial reports of Micro, Small and Medium Enterprises in the City of Surabaya. This study uses a qualitative descriptive research method. Collection is obtained by using interviews and documentation. The conclusion from this study is that informants have not fully used SAK EMKM in their financial reports and there are names that are not appropriate, such as business profit/loss performance, balance sheets, routine expenses and items that are not in accordance with SAK EMKM provisions. This is due to the low sense of interest in preparing financial reports and the lack of counseling about SAK EMKM for MSMEs.

Vekta Juliantrik; Afrinaldi Afrinaldi; Whina Mutia

Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

This research was motivated by the fact that students were still found to be less wise in using social media in their daily lives. For example, there are still students who spend a lot of time playing on social media, there are still students who make unfavorable comments on social media, and there are still students who make negative posts. This research aims to: (1) determine the level of student policy regarding social media (2) determine the level of student social media policy before being given classical guidance services. (3) find out whether or not classical guidance services are effective in increasing students' social media skills. This type of research is Pre-Experimental Design using the One Group Pretest-Posttest model. The population in this study was class VIII.2. The sample for this research was 27 people taken using a total sampling technique, which means that the entire population was the sample for the research. Data was collected using a scale for developing wise social media skills. Meanwhile, the data analysis technique used was the Wilcoxon test. The results of the research show that: (1) the wise description of students' social media before being given classical guidance services is in the medium category with a mean of 27.41. (2) after being given classical guidance services, they are in the medium category with an increasing score with a mean of 34.56. (3) classical tutoring services are effective in increasing students' social media skills. This statement is supported by the asymp sig (2-tailed) results, which obtained a value of 0.000, which means it is smaller than the α value of 0.05. So it can be said that Ha was accepted and Ho was rejected, meaning that classical guidance is effective in improving the social media skills of students at SMP N 7 Bukittinggi.

Foris Juniawan Hulu; Fulgensius Oliver Dorman; Edwin Alexander

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research designs a website-based online sales application for Bakso Mas Roy. The goal is to expand market share, improve customer service, and operational efficiency. The methodology includes business needs analysis, interface design, system development, and testing. The results of the research are expected to help small and medium business owners utilize online sales to improve their business performance

Pratiwi Herlina Octaviani; Ageng Saepudin Kanda S

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

With the rapid development of information technology, Tiktokshop has become an increasingly popular e-commerce platform in Indonesia. However, selling on Tiktokshop does not always guarantee success, especially for small and medium enterprises (MSMEs) that focus on selling special products such as CustomKids. This research aims to determine the impact of Tiktokshop's inactivity on sales of MSMEs, especially the custom children's industry in Indonesia. This research analyzes various factors that might influence Tiktokshop's inactivity, such as lack of presence, lack of user interaction and algorithm changes. We also assessed the direct impact of the suspension on sales of CustomKids products, taking into account variables such as decreased sales, decreased market share, and the psychological impact on MSME owners. The results of this research will provide insight to MSME owners, the government and stakeholders to help them develop strategies to advance Tiktokshop activities and increase the competitiveness of MSMEs, with a special focus on CustomKids products. It is hoped that the implications of this research finding will help in decision making to improve the performance of MSMEs in the digital era.

Elvyani Permatasari; Amelia; Putri Dwi Rahayu; Firnando Sinaga; Maulana Rafli Noriska +1 more

PERMENKO No. 1 year 2023 on Kredit Usaha Rakyat (KUR) is the foundation for the implementation of the program that supports the growth of the Micro, small, and Medium Enterprises(UMKM) sector. With the dominance of UMKM in the economic structure, the KUR program was initiated based on presidential instruction No. 6 of 2007, followed by an MoU between the government, guarantee institutions, and banks. KUR, run by certain banks, such as BRI, BNI, and Mandiri, gets unbankable UMKM. PERMENKO No. 1 year 2023 stipulates a maximum interest rate of 6%, a loan period of up to 7 years, and allows multiple loans subject to collectibility requirements. With a focus on UMKM that have difficulty accessing capital, the KUR program has succeeded in achieving effectiveness with the realization of reaching IDR 175,73 trillion as of September 2023. Although obstacles remain, such as the assumption of urbanicity and the unpreparedness of Micro business, KUR provides easier access to financing at low-interest rates, accelerating the economic growth of UMKM.

Clarensia Sharlyn Wijaya; Caecillia Hartatdji; Ni Putu Febriana Eka S; Jessica Felicia Soesanto; Kathleen Alexandra

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2024 CV. ALIM'SPUBLISHING

. This social innovation project is centered on empowering and providing e-commerce training for Small and Medium Enterprises (SMEs) specializing in traditional cookies from Kampung Sawahan. With a focus on the “Kampung Kue Sawahan” in Surabaya, the project aims to address marketing challenges, enhance online presence, and broaden sales channels for local businesses. Key objectives encompass leveraging social media and e-commerce platforms, as well as offering training in product photography. The project's ultimate goal is to benefit the community by resolving marketing issues, expanding business reach, and fostering economic empowerment. The comprehensive implementation involves a two-day program targeting mothers residing in rural areas, local entrepreneurs, and potential resellers. Activities include product photography, content creation, TikTok account setup, and e-commerce training on platforms like Shopee. The anticipated tangible outcomes include an enhancement of online business skills within the "Kampung Kue Kering" community, contributing to the overall development of small and medium-sized enterprises in the region.

Iftakukhoiri, Ilham; Daniel Bagana, Batara

KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi 2024 Universitas Sains dan Teknologi Komputer

The purpose of this study is to evaluate and assess the impact of taxpayer comprehension, taxpayer awareness, and tax sanctions on compliance with MSME taxpayers in the city of Semarang. A qualitative technique was adopted for the research. Data gathering strategies included the distribution of questionnaires based on the study's criteria. Purposive sampling was utilized in this investigation. The study's findings indicate that Taxpayer Understanding, Taxpayer Awareness, and Tax Sanctions have a beneficial impact on MSME Taxpayer Compliance. It is desired that the Directorate General of Taxes would continue to improve the socialized of taxation among the general population, particularly MSME actors. This is done to promote taxpayers' comprehension and awareness of MSME actors' responsibilities to comply with applicable legislation.

Desy Septiani; Fahri Fahri; Anggraini Anggraini; Titik Rosnani

Jurnal Nusantara Berbakti 2024 Universitas Kristen Indonesia Toraja

The halal lifestyle has also experienced significant development both in Indonesia and in the world. In facing the era of globalization and intense business competition, Micro, Small and Medium Enterprises (MSMEs) in West Pontianak District are required to continue to adapt to changes and meet higher quality standards. However, there is still a lack of awareness among MSME actors in the District about the importance of halal certification. This will have an impact on losing their market share, especially among people who are increasingly aware of the halality of the products they consume. The type of method for implementing community service activities is a participatory dialogue seminar which is carried out by inviting 40 selected MSME players in the district to understand more deeply the importance and how to obtain certification. It is hoped that effective strategies can be found to increase the implementation of this certification among MSMEs in this region.