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The strategy for developing Prince Benowo's tomb tourism in Wonosalam District, Jombang has become the focus of discussion. One strategy that stands out is the use of social media platforms such as YouTube and other platforms. In this context, interesting and informative video content, official YouTube channel, collaboration with local YouTubers or influencers, live streaming, and social media-based campaigns can be used to promote the tomb. In addition, other strategies include improving infrastructure, environmental management, providing adequate facilities and information, developing educational and cultural programs, as well as involving local communities and partnerships with related parties. Implementation of this strategy aims to create a good tourist experience, boost the local economy, and strengthen the cultural and historical identity of the village. Periodic evaluation and monitoring is required to ensure the successful implementation of the strategy and improvements where necessary. Thus, it is hoped that Prince Benowo's tomb tour will become an attractive, sustainable tourist destination, and provide benefits to the local community.

In the ever-evolving digital era, disruption challenges face Micro, Small, and Medium Enterprises (MSMEs), including STIE Ganesha students who are preparing to enter the business world. This research explores management strategies that can help MSMEs face disruption in the digital era. Using a qualitative approach, this research aims to identify disruption trends, challenges faced, and effective management strategies. The research was conducted over six months, involving in-depth interviews with MSME owners who have experienced digital disruption. Data analysis used a qualitative approach by formulating patterns of findings that emerged from the interviews. The results showed that the strategy of STIE Ganesha students in facing disruption is the adoption of MSME digital technology, understanding of data and analytics, continuous innovation, focus on customer experience, collaboration and partnerships, increasing cyber security, increasing human resource capacity, flexibility and adaptability of creative marketing understanding of business legal aspects. The implication of this research is to provide practical guidance for STIE Ganesha students who will later run or support MSMEs. Research limitations include limitations in the number of samples and focus on local cases.

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

problems with services such as collections, poor services, lack of facilities, and declining visits. The purpose of this research is to find out the strategy DPK Riau Islands in increasing people's interest in reading. This research uses descriptive qualitative research. Research results: (1) Time Dimension and Future Orientation The Time Dimension and Future Orientation, DPA Riau Islands implements strategies such as mobile libraries, library tours, socialization, the kacapuri application, and the OPAC system. (2) Internal and External Dimensions, strengths such as providing library cars, technology and digital facilities in attracting interest in reading. Weaknesses such as limited library car units, kacapuri application collections, and books that have not been recorded in OPAC. Opportunities and threats such as increasing and inhibiting knowledge in reading. (3) The dimension of utilization of sources, the allocation of funds comes from the APBD and APBN. Furthermore, facilities and infrastructure are adequate, although they need to be optimized. (4) Top Management Involvement Dimension, the head of service has conducted evaluation and supervision in the implementation of strategies and services provided. (5) Multi-field dimension, employees carry out procedures and are responsible for providing provincial library services.

This research will discuss the public relations activities of Telkom Institute of Technology Purwokerto as a bridge of stakeholders, with one of the main activities managing, creating, interpreting the reputation of companies and institutions in the disruption era. Reputation in higher education institutions is seen as an important aspect in creating activities related to agency communication with the public and stakeholders. Public relations in the disruption era is to have the ability to manage publications digitally, develop innovative and creative public relations programmes. The research used qualitative research methods with data collection techniques using observation, interviews, and documentation. The selection of qualitative methods is very appropriate, the data presented later will have a variety of colours and take a long time in finding the perspective or meaning of reputation for public relations itself. In the data validation process using triangulation techniques, one of the validation techniques often used in qualitative research. The results showed that the public relations unit on the Telkom Institute of Technology Purwokerto campus in interpreting reputation is very important and realising it must be ready to face the challenges of the disruption era through always improving in the management of digitalised information and building a good strategy through the method of preparing and evaluating each program through the POAC method (Plan, Organization, Actualling, Controlling). Each ITTP public relations programme has a role in shaping positive public opinion for the institution and is supported by the implementation of ISO 9001: 2015-based management policies and improving the quality of HR Educators.

Nutritional problems in infants and toddlers are still a major problem in community administration, one of which is the problem of malnutrition. Tanjungpinang City still finds cases of toddlers with malnutrition disorders, among others, malnutrition, undernutrition and stunting. cases of malnutrition in Tanjungpinang City have increased over the past three years. In 2020 there were 97 toddlers, in 2021 there were 121 toddlers and in 2022 it rose to 245 toddlers. The purpose of this study is to Evaluate the Poor Nutrition Management Program in Toddlers at the Tanjungpinang City Health Office. Researchers use a qualitative descriptive approach. The results of the program evaluation show how the achievement of the implementation of the malnutrition mitigation program carried out by the Tanjungpinang City Health Office. The context indicator explains the background of the program and the strategy carried out by the Health Office has run optimally to achieve program goals. Furthermore, input indicators still require complete human resources and infrastructure so that malnutrition management programs can run effectively. Then, the HR process indicators in this program have been running through coordination so that activities can run regularly but there are still some things that need to be considered in increasing participation and knowledge about parenting. Furthermore, product indicators are evaluated in running the program, but there are still some negative sides that still think that handling nutritional problems is a health task. The conclusion of the evaluation of the malnutrition mitigation program by the Tanjungpinang Health Office is that the malnutrition program is effective enough but has not been optimally implemented. Suggestions as an improvement effort are to increase community understanding of the program, strive for the fulfillment of additional feeding for all toddlers, fulfill program training, add officers and improve training.

In this day and age, people of all ages are very familiar with digital technology. The right application of digital technology can provide benefits for its users. One of them is by creating marketing for business products and services organized by UMKM using digital technology. However, due to a lack of understanding and training, UMKM business owners have not made the best use of the internet to assist their operations. Digital marketing, which aims to advertise or promote products and services using online media to reach a larger target market, is one way to use the internet in company management. Foodstuffs are the only goods produced by UMKM owned by business actors in Rembang Village and marketing is only carried out through direct sales by door to door or face to face. It is difficult to reach a larger target market. Therefore, providing training and directing the use of digital marketing can help MSME players in increasing the capacity of UMKM entrepreneurs to utilize digital marketing.

This research is a type of qualitative descriptive research, because in this research it will describe the condition of the object and the researcher plays the role of being the key instrument that will process the data. This research was carried out naturally, this research chose to focus on the conditions existing at the Dessy Course and Training Institute (LKP), Bergas District. The data collection technique in this research uses 3 data collection techniques, namely semi-structured interviews, documentation and triagulation. The data sources in this research are subject sources who have the information needed to support this research, namely managers, teachers, employees, members and alumni of LKP Dessy. LKP is a form of non-formal education unit organized for people who need knowledge, skills, life skills and attitudes to develop themselves, develop their profession, work, do independent business and/or continue their education to a higher level. In carrying out the LKP, good management is also required, namely in the selection of management strategies by the management. Strategic management is a series of managerial decisions and actions that determine company performance in the long term. Strategic management includes long-term planning, strategy implementation, evaluation and control. This research aims to qualitatively describe strategic management at LKP Dessy, Bergas District. The results of the analysis show that strategic management at LKP Dessy can be described using one of the stages in company development, namely strategic management whose components include environmental observation, strategy formulation by determining the LKP program plan, LKP program planning, strategy implementation, evaluation and control.

To maintain its status as an NGO-based social institution (non-governmental organization), quality management means that it is an important element of serving donors in general and mustahik in Empowered Village, especially as a result of which the process of collecting and disseminating synchronously using donor desires becomes effective. The management of Productive Zakat is carried out by the management and staff of the Indonesian Zakat house amil zakat institution. This research was conducted to thoroughly examine how Rumah Zakat Indonesia implements productive zakat management using the aim of improving the welfare of residents.  Management of services in terms of collection, collection of donor data, collection of mustahik data, and increasing the standard of amyl to the point of distribution of zakat money in sync with institutional events.  This study uses narrative qualitative methodology, using the author's primary research sense, meaning observation and interviews. As per the findings of the author's research,.  

Micro, small and medium enterprises (MSMEs) are one of the highest record holders in this type of sales in Indonesia, both in MSMEs engaged in online media or those that appear physically. In carrying out MSME activities, of course there is a lot that must be observed so that later they can be appropriate, namely with the strategy. Marketing strategy or sales technique is an important role in the business world, especially in today's business competition. Apart from showing the taste and attractive packaging, of course we have to analyze the market so that we can then determine the target and media to use. The importance of marketing management for MSME actors must be emphasized, such as a good marketing strategy, how to determine the target market to determine social media as a promotional tool.

This study is entitled "The Role of Leadership in Suppressing the Occurrence of Fraud in Cash Receipts." This study aims to analyze and identify the role and leadership attitude of the Chief Accountant to suppress, minimize, and avoid fraud committed in the process of cash receipts in a hotel that has its own management (not professional management). Based on the data sources that have been identified, it turns out that there is still the potential for fraud to occur in cash receipts. Various data sources that have been obtained say that the occurrence of fraud is caused by the workers themselves. Factors causing the occurrence of fraud come from several things, one of which comes from the mindset and behavior of the perpetrators of the fraud itself. Other factors from the corporate environment can also lead to acts of fraud, namely the inconvenience that is obtained by the perpetrator in working at the company. We then analyze the data sources that have been collected to obtain clear information regarding the occurrence of the fraud. The conclusion that can be drawn from the results of data analysis and identification, that the occurrence of fraudulent cash receipts occurs due to the lack of a leader's attitude in the control and supervision strategy carried out. The attitude of a Chief Accountant who pays little attention to these problems makes it easy for fraud to occur. The effectiveness applied by a Chief Accountant and the adoption of a leadership style are still relatively low. It is hoped that the application of the leadership attitude of a Chief Accountant will provide solutions that have a significant effect and be able to overcome this so that it does not happen again in a company.

Strategic management is an important approach in managing an organization to achieve its long-term goals. This involves formulating the vision, mission, and goals of the organization, as well as developing and implementing strategic plans to achieve these goals.SWOT analysis is a tool used in strategic management to identify internal and external factors that affect the performance of an organization or a project.SWOT analysis assists organizations in formulating strategies by considering internal strengths and weaknesses, as well as existing external opportunities and threats.  The application of information technology systems will be beneficial if the application is in accordance with the goals, vision and mission of the organization by establishing business strategies and information technology systems strategies related to SWOT Analysis.The research method used is the SWOT Analysis Technique including IFE, EFE, and TOWS.  The IFE matrix shows that Cafe D'Sruput has strong organizational characteristics internally while the EFE matrix shows the weaknesses of cafe D'Sruput, so that cafe D'Sruput can carry out market development, product development and innovate in developing business at cafe D' Slurp.

Micro, Small and Medium Enterprises have a significant role for the welfare of society. The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The long-term goal of this research is to build a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSMEs business management (marketing, production, HR and finance) can be implemented by providing training to MSMEs actors. In its journey, MSMEs need to be monitored intensively, to always monitor the management they are doing. SWOT analysis is the right option to help MSMEs determine marketing strategies and project changes in the business environment. SWOT analysis can evaluate Strengths, Weaknesses which include internal factors in MSMEs, Opportunities and Threats which include external factors or competitors. Based on the SWOT analysis conducted, a strategy was obtained to provide training in all aspects, given the lack of knowledge possessed by SMEs. From this study, 4 marketing strategies were obtained for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products to strengthen competitiveness, establish product characteristics, and aggressively carry out promotions and sales by utilizing technological developments with online sales. In the W-O strategy, MSMEs are required to always pay attention to market and consumer desires, determine market targets, and improve the quality of human resources. S-T strategy, MSMEs should make a prominent feature of the product and innovate in product promotion. In the W-T strategy, MSMEs players need to determine their target market, where and who is the target for their sales and pay attention to the wishes of the market and consumers to adapt their products.

When conducting business activities, a company definitely needs a plan or strategy that is clearly structured, and with the aim of managing the company's resources effectively and efficiently. One of the companies implementing a supply chain management system based on an Enterprise Resource Planning (ERP) system is Visalux. This article was written with the aim of analyzing the influence of Supply Chain Management & ERP Systems in improving the performance of Visalux companies. The research method used in this article is a qualitative descriptive method.

Digitalization in human resource management in the education sector is a strategic step to increase the effectiveness and efficiency of teacher performance. This study aims to determine the HR management strategy by integrating digital to improve the performance of the HR in it, namely teacher. This research was conducted through a literature study by reviewing various relevant sources, such as articles, books, research reports and other references related to HR management in education, teacher performance and digitalization in education. A qualitative approach is used to examine and understand varius strategies that have been proposed by previous researchers. The results of study indicate that the digitalization strategy in HR management can be carried out by carrying out careful planning for the implementation of digitalization into HR management, implementing a digital HR management information system and training educators so that they have sufficient skills and understanding in utilizing digital technology. This research contributes to broadening the understanding of human resource management strategies to improve teacher performance amidst the development of digitalization in educational institutions. These findings can be used as a reference by policy makers and education practitioners in developing strategies to improve the quality ef education in the digital era.

Educational organization strategy is the most important element in facing global challenges at the secondary school level. In an increasingly complex era of globalization, secondary schools are expected to be able to produce graduates who are competent and ready to face the demands of the rapidly changing world of work. This article was created to find out and analyze how the strategy of educational organizations at the secondary school level in facing global challenges. This research uses a qualitative approach with a descriptive method research type sourced from literature studies. Literature study is one of the research methods that uses the results of reviews from other journals as a source of reference. From the results it is known that: (1) Educational organization must be well implemented in secondary schools in line with the times. (2) It is important for education to be integrated with strategic management that ensures that educational goals and long-term vision are achieved. (3) Education as an organization also needs compact cooperation between the community and the government to build synergy between educational institutions.    

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.  

Educational facilities and infrastructure are facilities used for the implementation of educational activities so that the infrastructure used to support the learning process can still function properly. Therefore, school principals need to have a strategy in managing facilities and infrastructure so that they can still be used to support the occurrence of a quality learning process. The study used a qualitative descriptive method. The research subjects were school principals, vice principals in the field of facilities and infrastructure, teachers, and students. Collecting data by interview, observation, and recording. Data analysis was carried out using data reduction techniques, data presentation, and drawing conclusions. The results showed that: (1) the management of facilities and infrastructure at MTs Darunnajah 2 Cipining went well, this was due to several strategies developed by the principal in the management component of facilities and infrastructure. (2) To realize some of these strategies, the principal needs to take steps to implement the principal's strategy, and in this case the principal includes several teachers/staff/employees as the person in charge of each facility and infrastructure.

Green accounting is an accounting approach that focuses on measuring, reporting and controlling economic activity that takes into account environmental impacts. The research objective of Mangrove Forest Tourism in Surabaya is to determine tourism potential and attractiveness, development strategy and community and government participation in the development of objects and attractions for Mangrove Forest Tourism in Surabaya. This tour provides beautiful scenery as well as exciting and educational. The results of this study are the implementation of Mangrove Forest management as a tourist spot in Surabaya which is quite good and has proven to be able to attract visitors and improve the economy of the local community in the area.

The study serves three purposes. First, it explains the strategy and the impact the education organization has on the quality of the study at SMAN 103 Jakarta. Second, explain the comparative learning pattern before and when the pandemic. Third, explaining the direction of progress in SMAN 103 Jakarta. Generally, each institution of education has an organization that functions as a service management to the community, especially learners. In the improvement of the learning at sman 103 Djakarta, all teachers, leaders and school committees are united to promote learning that pursues excellence but prioritizes character and morality and that seeks high grades but puts honesty first. The study employs a qualitative approach with case study methods, the research data obtained using interviews, observation and documentation. Next, the data analysis technique used in the study is the presentation of data and the deduction deduction. The data that is presented is the result of direct observation of the school where the writer intended. Therefore, it is clear that there is an improvement in the learning at SMAN 103 Jakarta, which will then serve as a benchmark for all parties to play a role in the education organization to improve the quality of learning.