Publication Search

 In this study to see how small to medium-scale farmers face problems when developing beef cattle farming businesses in Perbaungan District, North Sumatra. The research utilised a descriptive survey to collect data through field observations, structured interviews and desk research. The research involved beef cattle farmers from various business scales. Livestock production, feed use and capital constraints were included in the quantitative and descriptive analyses.The results showed that low-quality feed, capital availability and technical knowledge affected livestock productivity in the area. Large-scale farmers use commercial feed to get better results, while small-scale farmers rely more on natural feed. Improved access to high-quality feed, technical training and low-interest business credit are some of the development plans. Thus, to achieve sustainability of the sector, beef cattle enterprise development requires a holistic approach with government support, continuous training and cooperation with relevant institutions.

The development of digital technology has brought significant changes in the invitation industry, replacing conventional paper invitations with digital invitations that are more environmentally friendly and efficient. This study aims to analyze the business model of the Untukmu digital invitation business using the Business Model Canvas (BMC) framework. BMC includes nine key elements, namely customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures. The results of the analysis show that the personalization approach, interactive features such as RSVP and photo galleries, and digital promotion strategies through social media are the main competitive advantages of this business. This study also identifies the challenges faced, such as market competition and limitations of UI design, and provides strategic recommendations to overcome these obstacles. With this analysis, it is hoped that the Untukmu digital invitation business can increase its competitiveness and business sustainability.

The development of digital technology has opened significant opportunities for the website development industry to innovate, particularly through the implementation of Augmented Reality (AR) technology. This study explores the application of the Business Model Canvas (BMC) in designing a business strategy for ACW Studio, a website development service company utilizing AR technology. By integrating AR, ACW Studio offers a unique value proposition, such as creating interactive websites and AR-based creative products, significantly enhancing customer experience. The use of BMC helps the company analyze nine key business elements, including strategic collaboration, service personalization, and optimization of digital distribution channels. The study results show that AR-based strategies can provide substantial competitive advantages in a highly competitive market while also opening opportunities for expansion into sectors such as education, retail, and tourism.

This article discusses the importance of honing entrepreneurial skills as the main key to achieving success in an increasingly competitive business world. Entrepreneurial skills include various aspects involving technical and non-technical skills that can support business development, such as creativity, time management, leadership, and decision-making skills. This article also identifies several strategies that aspiring entrepreneurs need to implement to increase their chances of success, including careful business planning, the ability to adapt to market changes, and the use of technology and innovation. Apart from that, the importance of interpersonal skills and a wide network in building business relationships was also discussed. By mastering the right skills and implementing effective strategies, it is hoped that entrepreneurs can overcome challenges and achieve sustainable success in the business world.

Building a successful entrepreneur mentality is a crucial step that requires time, experience, and a continuous commitment to learning and development. This mentality includes the ability to adapt to changes, manage risks, and maintain focus on long-term goals. Successful entrepreneurs are not only capable of responding to market changes and dynamic business conditions, but they also possess a flexible attitude and resilience in facing failure. Failure, when faced with a positive mindset, can become a valuable lesson that matures an entrepreneur. In the business world, success is not solely determined by external factors such as capital or networks, but also by perseverance, endurance, and an evolving mindset. Every entrepreneur's journey is unique, but a strong and resilient mentality is a key element in achieving long-term goals. Therefore, entrepreneurs need to continuously sharpen their mental capabilities to remain focused, motivated, and able to withstand various business challenges.

In the digital era of the 21st century, technology continues to develop rapidly, influencing various aspects of life, including business operations. This journal explores the concept of Technology 21 and its application in the development of integrated information systems for modern business. This research aims to understand how technological innovations, such as artificial intelligence, Internet of Things (IoT), and big data, can be integrated in information systems to increase operational efficiency and effectiveness. Through analysis of various case studies, this journal shows that integrated information systems utilizing Technology 21 not only facilitate better decision making, but also improve collaboration between departments and provide competitive advantages. By presenting the main components of an integrated information system, such as hardware, software, data, procedures, and user roles, this journal provides a comprehensive overview of the challenges and opportunities faced by businesses in adopting the latest technology. It is hoped that the findings of this research can become a reference for practitioners and researchers in understanding the importance of technology integration in information management in the modern era.  

Global phenomena highlight the increasing attention to entrepreneurship as a solution to reduce unemployment and promote sustainable economic growth (SDG 8: Decent Work and Economic Growth). On a local level, vocational high school (SMK) graduates in Indonesia face the challenge of low entrepreneurial intention, which has the potential to exacerbate youth unemployment rates. This study aims to explore entrepreneurship learning strategies and the contribution of teacher behavior in shaping the entrepreneurial intentions of SMK students through a Systematic Literature Review (SLR) approach. The novelty of this research lies in integrating two key elements—innovative learning strategies and teacher behavior as role models—which have been minimally discussed in previous literature. The urgency of this research stems from its contribution to SDG 4 (Quality Education), by strengthening entrepreneurship education as a foundation for developing a competitive workforce. The method employed in this study is a Systematic Literature Review (SLR), which involves collecting and analyzing relevant journal articles using VOSviewer software based on selected keywords. The findings indicate that project-based and collaborative learning approaches enable students to directly experience real-world business challenges, such as developing business ideas and working in teams to solve practical problems. Teacher behavior, serving as both facilitator and motivator, plays a crucial role in encouraging students to dream big, believe in their abilities, and view entrepreneurship as an attractive career path. The implications of this research provide practical insights for educators and policymakers in designing effective entrepreneurship curricula while supporting the SDG agenda, particularly in promoting quality education, decent work, and inclusive economic growth. This study contributes to the reinforcement of sustainable entrepreneurship education in Indonesia.

Global phenomena highlight the increasing attention to entrepreneurship as a solution to reduce unemployment and promote sustainable economic growth (SDG 8: Decent Work and Economic Growth). On a local level, vocational high school (SMK) graduates in Indonesia face the challenge of low entrepreneurial intention, which has the potential to exacerbate youth unemployment rates. This study aims to explore entrepreneurship learning strategies and the contribution of teacher behavior in shaping the entrepreneurial intentions of SMK students through a Systematic Literature Review (SLR) approach. The novelty of this research lies in integrating two key elements—innovative learning strategies and teacher behavior as role models—which have been minimally discussed in previous literature. The urgency of this research stems from its contribution to SDG 4 (Quality Education), by strengthening entrepreneurship education as a foundation for developing a competitive workforce. The method employed in this study is a Systematic Literature Review (SLR), which involves collecting and analyzing relevant journal articles using VOSviewer software based on selected keywords. The findings indicate that project-based and collaborative learning approaches enable students to directly experience real-world business challenges, such as developing business ideas and working in teams to solve practical problems. Teacher behavior, serving as both facilitator and motivator, plays a crucial role in encouraging students to dream big, believe in their abilities, and view entrepreneurship as an attractive career path. The implications of this research provide practical insights for educators and policymakers in designing effective entrepreneurship curricula while supporting the SDG agenda, particularly in promoting quality education, decent work, and inclusive economic growth. This study contributes to the reinforcement of sustainable entrepreneurship education in Indonesia.

Economic independence is an important factor in improving community welfare, especially for youth in rural areas. Cibatu village, which has abundant human resource potential, faces challenges in the form of low youth access to skills that can be used as a source of income. This screen printing training and development program aims to increase the economic independence of Cibatu village youth by providing practical skills in the field of screen printing on textile media. The program implementation method includes theoretical and practical screen printing training, starting from the screen printing process to final production. The results of this training show an increase in participants' skills and higher motivation to start a screen printing business independently. Thus, this screen printing training and development is one of the strategic solutions in encouraging the economic independence of youth in Cibatu Village, which in turn contributes to improving community welfare

This study aims to analyze the effect of sapta production on cattle fattening in Serdang Bedagai. With the increasing demand for cattle in the local market, it is important to understand the factors that influence the productivity of cattle farming. The method used in this study is a quantitative survey, with data collection through questionnaires distributed to cattle farmers in cattle fattening businesses in Serdang Bedagai. Production variables included production cost, feed amount, maintenance, and yield per period. Analysis was conducted to determine the relationship between production variables and farmers' income. The results of the study are expected to provide insight into the dominant factors affecting the production and income of cattle farmers. The findings provide insight for farmers on the importance of production management to increase profits and business sustainability. This study is expected to serve as a basis for the development of more effective production strategies in the cattle farming sector in Serdang Bedagai.

Abstract. Human Resource Management (HRM) is essential in today’s digital era to ensure that HR strategies meet the demands of the times. Business transformation driven by digital technology requires an understanding of how HRM responds to these changes and how it impacts employee dynamics. To create strategic initiatives that maximize the integration of technology and HRM, it is essential to understand the implications of technology integration on employee engagement and performance. In the context of the HRM paradigm, this study attempts to unravel the relationship between employee happiness, leadership competencies, and technology adoption. This study aims to explore the dynamics of digital transformation of Human Resource Management (HRM) in startups and examine its impact on employee engagement and performance. This study highlights the significant influence of technology on leadership skills development and the need for adaptive leadership in the digital era. The foundation of engagement is employee satisfaction, and higher levels of engagement are associated with improved organizational performance. These observations underscore the value of developing leadership skills, driving employee satisfaction, and leveraging technology, and provide useful suggestions for HRM practitioners in startups in Indonesia. This study serves as a basis for future research and improvement of HRM methods in different startup ecosystems in Indonesia, which prioritize employee welfare and organizational success in facing challenges in the digital era.

This community service was carried out at one of the MSMEs in Tama Toraja. This MSME operates in the food sector. The food business in question is Mie Basah.  This wet noodle is called Mie Telor Nusantara. The problem faced by MSMEs is declining sales due to the large number of competitors. Development aims to increase sales. The result of this trial is that sales of Mie Telor Nusantara increase every month.

Increasing human resource capacity in business negotiations is one of the strategic efforts to empower the Papuan people. This article is the result of implementing business negotiation training designed by the South Papua Provincial Government, Small and Medium Enterprises Cooperatives, Industry and Trade Service for involving academics from Musamus University the indigenous Papuan community in South Papua Province. The aim of the activity is to improve business negotiation skills to support the sustainability of small and medium enterprises (SMEs) managed by local communities. Training methods include participatory approaches, simulations, and case studies on business negotiations. The results of the training showed an increase in participants' understanding of effective negotiation techniques, business planning, and strategies for dealing with market dynamics.

Hawalah is a debt transfer method that originates from Islamic traditions and is increasingly relevant in the modern business context, especially in international transactions. The background of this research focuses on the importance of understanding and executing effective hawalah to overcome the challenges faced by business actors, such as multiplying exchange rates and payment risks. The aim of this research is to explore the implementation of hawalah in business and identify the factors that influence its effectiveness. The research method used is a qualitative approach, with data collection through in-depth interviews with business people and document analysis from related literature. The research results show that a deep understanding of the hawalah mechanism is very necessary, and information technology support has been proven to increase transaction efficiency and transparency. However, challenges related to data security and the lack of clear regulations are still obstacles. The discussion underscored the importance of education, collaboration with trusted financial institutions, and building trust between the parties involved in the transaction. Overall, hawalah has great potential to support economic growth, especially for small and medium businesses, with the right strategy and in-depth understanding. It is hoped that this research can contribute to the development of knowledge and business practices in the field of sharia economics.

Abstract The service activity for AD Hydroponic MSMEs aims to provide assistance that emphasizes digital marketing for the development of AD Hydroponic MSMEs in Malang Regency, where AD Hydroponics is a business in agriculture, namely organic vegetable plantations. This activity was carried out by a team of assistants and the method of this research was observation and implementation based on an analysis of the situation at AD Hydroponic MSMEs. This service was carried out from October to December 2024. The results of the implementation of this assistance went well, where business actors participated and carried out the directions of the assistance team well. It is hoped that the results of this assistance can improve digital marketing skills and also encourage the growth of the AD Hydroponic business in the future.

Networking plays a crucial role in developing an entrepreneur's career. With a wide network, entrepreneurs can access various resources, business opportunities, guidance and support from investors that can accelerate the development of their business. In addition, networking contributes to building a professional image and trust, which are important factors for attracting customers and strategic partners. Solid interpersonal relationships also open up opportunities for creative collaboration and idea sharing, allowing entrepreneurs to face challenges more effectively. Whether through online or offline platforms, networking is a key strategic element in creating long-term success for an entrepreneur. In the current digital era, networking can be done through various platforms, either directly, such as attending conferences and business events, or online through social media and virtual communities. This process not only expands connections but can also provide an opportunity to understand industry trends and build competitive advantages. Therefore, networking is not just about building relationships, but is also one of the main strategies that can encourage long-term success and growth for an entrepreneur.

The importance of implementing Community Service (PKM) in the Tri Dharma of Higher Education can make a positive contribution to society. The implementation of this PKM is entitled "Innovation in Making Gropak Made from Cassava in the Dasawisma Group in Central Sokaraja Village RT 2 RW 7 in an Effort to Pioneer Independent Business Opportunities." This Community Service will be carried out on Jalan Sidodadi RT 2 RW 7 Sokaraja Tengah Banyumas. The method used in implementing PKM is a participatory approach, lectures, and an FGD (Focus Group Discussion) approach containing counseling on how to find out how to create greater space for women who want to try to develop themselves through productive efforts. Other benefits of women's empowerment through a creative economy by utilizing natural resources as an effort to empower women in improving the economy of dasawisma groups and village communities. Apart from that, it is hoped that with community service, the existence of universities can contribute to the development of the application of science to society. It is hoped that the knowledge gained in this community service will provide further insight into the use of natural potential to optimize the role of women, especially in improving the family economy so that women can be independent, especially in Sokaraja Tengah Village, Sokaraja Banyumas District, Central Java.

This community service activity aims to increase the understanding and ability of business groups in Kassi Village, Rumbia District, Jeneponto Regency in making effective business projections. This program is expected to provide strategic provision for business actors in managing finances, planning business development, and facing market challenges. The technique of implementing this activity includes three stages starting from the preparation stage, the implementation stage and the activity evaluation stage. The results of the training showed that traditional business owners have difficulty in applying business forecasting techniques to their businesses because sales records are sometimes incomplete or non-existent. After conducting the simulation, participants were able to understand the basis of sales forecasting for future sales forecasts. In addition, business owners can know their business forecast with certainty. Knowledge of business forecasting is expected to improve business performance and competitiveness. The limitation of this training is that the implementation method does not use instructional techniques so that knowledge about business forecasting can be implemented in business activities.

  This study aims to analyze the role of business incubators in State Vocational High Schools (SMKN) in building student business start-ups in Mojokerto Regency. Business incubators in SMKN have great potential to encourage the development of students' entrepreneurial skills through training, mentoring, and access to business resources. The research approach used is qualitative with a case study method, involving the principal, incubator manager, entrepreneurship teacher, and students as research subjects. Data collection techniques were carried out through in-depth interviews, observation, and documentation. The results of the study indicate that business incubators in SMKN act as the main facilitators in improving students' skills and motivation to start a business. Supporting factors for the success of the program include school support, cooperation with the business world, and adequate facilities. However, several challenges were also identified, such as limited funds, human resources, and low student participation. However, the existence of business incubators has had a positive impact on students' readiness to establish start-ups, as seen from the success of several students in developing independent businesses. This study concludes that optimizing business incubator programs requires increased financial support, strengthening partnerships with the industrial world, and integrating practice-based entrepreneurship curriculum. The recommendations of this study are expected to be a reference for SMKN managers and other stakeholders to improve the effectiveness of business incubator programs in producing a competent generation of young entrepreneurs.    

In the rapidly evolving digital era, effective business models are crucial for sustaining competitiveness. This research explores the application of the Business Model Canvas (BMC) to TemplateKuy, a digital platform providing Notion and Spreadsheet templates. The study aims to identify how BMC's nine components—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures—can be optimized for business growth and sustainability. A qualitative descriptive method was employed, involving interviews, observations, and SWOT analysis to evaluate TemplateKuy’s strategic positioning. The findings reveal that BMC helps TemplateKuy create tailored strategies that align with market demands, improve operational efficiency, and increase value for its users. However, challenges such as resource limitations and market competition persist. These results offer valuable insights for similar businesses aiming to leverage BMC for strategic planning. The study emphasizes the importance of continuous innovation and customer feedback to maintain relevance in the dynamic digital industry.