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The target audience for this Science and Technology Application Program is the Nurimas batik making group which has 11 members and is located in Pajerukan Village, Kalibagor District. The emergence of this group was triggered by the large demand for batik products in Kalibagor District in particular and in Banyumas Regency in general which has not been served, namely 10,020 people from school students, teachers and employees within the Kalibagor District. School students, teachers and employees in Banyumas Regency are generally required to wear batik clothing 2-3 days a week. Meanwhile, the Nurimas Batik group is the only batik craftsman from the Kalibagor District area. The partners' main problems are that many of the production equipment is no longer suitable and there is a lack of capital due to the Covid 19 pandemic, the partners have not started a business in promoting their products to potential customers, the partners have not mastered the online marketing or sales of their batik, the partners do not understand group management. which is good, the partners do not implement order in their group's administrative records, the batik motif designs of the batik-making partners are still simple and not yet varied, their mastery of business management is still lacking and they do not carry out standardized bookkeeping. This activity has resulted in an increase in equipment and production materials owned by partners, increased sales, the ability to market on-line, increased partner mastery of group management and administration, results of administering activities, group financial reports, and scientific articles. In order to obtain the specified goals and outcomes, the team carries out outreach programs to partners, practice and mentoring. The method used to evaluate is to compare the level of knowledge with capabilities and production results. Then compare marketing activities before the Science and Technology Application service program and after.

This community service is located in Mulyoagung Village, Dau District, Malang Regency. The problem faced by partners is the lack of a guarantee of business legality. The next problem is product packaging and labels that are less attractive and do not meet standards, which make it difficult to market products. Solutions that can be proposed with training and assistance to obtain a business license or business legality certificate are in the form of business identification numbers (NIB), home industry food production certificates (SPP-IRT), labels and brands, and product halal guarantees. There is training and assistance in making product packaging and labels, considering that packaging is a very important factor for maintaining quality and attracting customers to buy products when they are marketed. In addition, training and assistance for entrepreneurs in using information technology to market products to a wider market online and offline.

UMKM Odey merupakan pelaku UMKM yang bergerak dalam bidang makanan dan cemilan kering yang telah berdiri dari tahun 2019 yang di bantu oleh sebagaian masyarakat di daerah Jl. Hasyim Ashari II, Rt 3 RW 2 Desa Sepanjang, Kecamatan Gondanglegi, Kabupaten Malang. Dengan produk olahan kripik pisang yang di distribusikan ke sekitar malang, Surabaya dan Sidoarjo sehingga produsen sering menggalami peningkatan permitaan pembeli namun UMKM Odey hanya mampu memproduksi 10 kg tiap harinya sehingga UMKM Odey ini harus meningkatkan proses produksi yang mampu meningkatkan kualitas dan efisiensi sehingga mampu menutupi kebutuhan pasar dengan mengguankan continuous sealer machine automatic dapat meningkatkan kualitas dan efisiensi packing produk UMKM Odey.

Community Service is a lecturer's obligation which must be carried out as an implementation and recognition of the Tridharma of Higher Education, and is a lecturer's concern for environmental sustainability and the existence of community life. One form of concern from researchers which focuses on the community economic sector is still being carried out in order to play a role in the development of the nation's economy. The methodological approach used by researchers is to provide counseling and assistance to micro, small and medium business actors in managing their businesses with marketing strategies to increase profitability in their businesses. Micro, Small and Medium Enterprises (MSMEs) are one of the economic implementers that give color to Indonesia. The number of MSMEs is increasing every year and has absorbed a lot of workers. The existence of MSMEs is part of human life activities to meet their daily needs as well as their existence in the era of economic globalization and the ability to survive in the face of the economic crisis and during the Covid-19 pandemic. Marketing also requires a strategy that will later be able to win a battle. Because he considers that there are many opponents in the market field who have similarities in their business and should not be turned off. As in the Pancasila economic system, fellow market players should have a sense of mutual care from large entrepreneurs towards smaller entrepreneurs. Therefore, it is necessary to have a Grand Strategy and a Core Strategy or what is called a Core Strategy. (Buchari, 2018) Almost every month MSMEs in the Jember Lor area continue to increase, more people choose business as a way to gain financial income for the family. However, MSME business is still carried out conventionally without any thought for the development of the business. As explained above, assistance is needed for MSME business actors who are willing to become respondents to gain knowledge about marketing strategies in order to increase profits and ensure that their business can survive and develop.

Dalam era digital saat ini, platform perdagangan elektronik seperti Tokopedia dan Shopee telah menjadi sarana utama bagi pelaku usaha kecil dan menengah (UKM) untuk menjual produk mereka secara online. Di sisi lain, aplikasi mobile memainkan peran krusial dalam meningkatkan aksesibilitas dan kenyamanan bagi penjual dan pembeli. Artikel ini membahas pemanfaatan aplikasi Android GAWAY sebagai alat yang mampu mengoptimalkan penjualan gerabah melalui platform-platform tersebut. Penelitian ini menggambarkan proses implementasi GAWAY dalam mengelola aspek penjualan, mulai dari pengaturan produk hingga manajemen pesanan. Metode analisis data melibatkan pemantauan statistik penjualan, interaksi pelanggan, dan tingkat kepuasan melalui fitur GAWAY. Hasil penelitian menunjukkan bahwa pemanfaatan GAWAY secara signifikan meningkatkan visibilitas produk, interaksi pelanggan, dan akhirnya peningkatan penjualan gerabah di platform Tokopedia dan Shopee. Artikel ini memberikan wawasan tentang pentingnya integrasi teknologi aplikasi dengan platform perdagangan elektronik untuk mendukung pertumbuhan UKM dalam ekosistem digital.

This research is motivated by the influence of motivation and work enthusiasm on employee performance at the Department of Cooperatives and Micro Enterprises in Depok City. This is done to see how much the level of motivation and morale on employee performance. The research method used is a quantitative method because it is a method used to determine the relationship or influence between two or more variables. Data collection technique through questionnaires distributed to 66 respondents using probability sampling technique with simple random sampling. In analyzing the data, using Instrument Test, Classic assumption test and Hypothesis Test. The results showed that the coefficient of determination was 0.652, which means that 65.2% of the contribution of the Variables of Motivation (X1) and Morale (X2) affect Employee Performance (Y). The conclusion from the data analysis above is that there is a positive and significant influence of Motivation and Work Enthusiasm on Employee Performance at the Department of Cooperatives and Micro Enterprises in the City of Depok.

Limited capital is one of the reasons people do not dare to open a business, because for an entrepreneur, capital is one of the requirements for running or building a business. There are two forms of capital, the first is capital in the form of money or goods. Second, namely intellectual capital such as knowledge, abilities, skills and commitment. The distribution of productive capital is expected to be able to improve the community's economy with business capital loans for the community. In reality, there are many negative perceptions regarding business capital lending, so it is canceled. The formulation of the problem in this research is the Role and Constraints/Barriers of PT Permodalan Nasional Madani Mekar in Financing Micro, Small and Medium Enterprises (MSMEs) in Jambi City. The research method in this research is a qualitative research method. The data collection techniques were carried out using observation, interviews and documentation. The results of this research are that the role of PT Permodalan Nasional Madani Mekaar in financing is to help MSME players face their obstacles in running MSMEs such as lack of capital. PT Permodalan Nasional Madani Mekaar provides capital assistance with a very fast process and without any burdensome requirements for its customers. And the obstacles/obstacles faced by PT Permodalan Nasional Madani Mekaar include the factor of customer dishonesty during interviews with PNM Mekaar and obstacles to customers running away or abandoning responsibilities.  

Community Service carried out in this activity is a special form of community service activity that prioritizes three principles, namely education or teaching, research and community service. Implementation of Incidental Service Activities in 2023 with the theme "Innovation and Digitalization of MSMEs Towards an Independent Society in Accordance with Legal Aspects of Business" implementation of activities in Sukaratu Village for 1 day, namely 10 September 2023. In accordance with legal functions (social control and social engineering), there are various problems in discussions that need to be given a legal umbrella. The primary function of law is to protect people from dangers and actions that can harm and suffer the lives of other people. By looking at the problems regarding MSMEs in Sukaratu Village, we provide solutions to overcome these problems so that MSMEs can develop their businesses more advanced and more modern. The solution offered was to provide information related to business aspects for MSME actors in Sukaratu village, and this solution was also very enthusiastically accepted by MSME actors in this service activity.

Kebijakan pembangunan keluarga dilakukan melalui pembinaan ketahanan dan kesejahteraan keluarga. Hal ini dilakukan melalui upaya peningkatan kualitas anak dengan berbagai informasi seperti melalui: 1). Akses informasi, 2). Akses pendidikan, 3). Pemberian penyuluhan dan pelayanan (perawatan, pengasuhan dan perkembangan anak). Salah satu usaha intensifikasi dibidang pengasuhan dikenal dengan Sekolah Orang Tua Hebat (SOTH).  SOTH ini merupakan sekolah pengasuhan untuk meningkatkan kemampuan orang tua dan sebagai salah satu upaya dalam mencegah stunting pada anak usia dini. Pemerintah Kota Surabaya melalui Ketua TP PKK Kota Surabaya telah membentuk 5 SOTH Bina Keluarga Balita (BKB) percontohan, bekerjasama dengan Universitas Teknologi Surabaya untuk membantu membangun komunikasi antara orang tua dengan anak-anaknya sesuai ilmu dan metode yang benar. Kegiatan SOTH ini dilengkapi dengan kurikulum pendidikan, silabus, pemetaan instruktur, rencana kegiatan pembelajaran, perangkat monitoring, jurnal, absensi peserta, absensi pengelola, buku tamu dan mars SOTH serta evaluasi kegiatan berupa pretest dan posttest.  Dengan model pembelajaran yang menciptakan iklim kerjasama yang kolaboratif dan demokratis dalam dimensi mutualis antara dunia perguruan perguruan tinggi dan masyarakat diharapkan tercapainya pembelajaran bagi kepentingan pendidikan serta masyarakat.  

Perkembangan teknologi informasi membawa dampak terhadap perilaku masyarakat. Di antara perkembangan teknologi adalah maraknya transaksi online melalui e-commerce maupun media sosial. Hal ini sebagaimana yang terjadi pada kalangan ibu-ibu anggota PKK RT 01 RW 2 Kel. Penumping, Kec. Laweyan, Kota Surakarta. Ketika terjadi masalah dalam transaksi online, mereka tidak memahami prosedur untuk menyelesaikan masalah tersebut, sehingga perlu adanya penyuluhan perlindungan komsumen. Penyuluan ini bertujuan untuk: (a) Memberikan informasi dan pemahaman Ibu-Ibu PKK RT 01 RW 02 Kel. Penumping Kec. Laweyan Surakarta tentang hak dan kewajiban konsumen serta pelaku usaha dalam UU Nomor 8 Tahun 1999 tentang Perlindungan Konsumen (UU PK) dan UU No 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik (UU ITE). (b) Memberikan informasi dan pemahaman langkah hukum apa yang harus dilakukan jika mengalami kerugian dalam transaksi e-commerce. (c) Memberikan informasi dan pemahaman agar berhati-hati dalam transaksi jual beli melalui e-commerce agar tidak mengalami kerugian atau penipuan oleh pelaku usaha e-commerce.

This Community Service Partner (PKM) is a small micro business of Brick. Knowledge about inventory management in the Brick business is still a fundamental weakness in meeting market demand, so that the price of Brick is relatively determined by the market. The purpose of this service is to motivate Brick business owners to have the knowledge and skills to be able to carry out proper inventory management as a support in developing their business. The method of implementation uses a combination of lecture and practice. Participants consist of Brick business owners in Bajeng District, Gowa Regency. The technique of implementing the activity consists of three stages starting from the preparation stage, the implementation stage, and the activity evaluation stage. The results of the training show that Brick business owners have difficulty managing the inventory of their business due to limited business capital. The finances used in business are still combined with finance for household needs. After the simulation is carried out, the participants can understand inventory management in the business. Furthermore, Brick business owners can know inventory management properly. Knowledge about inventory management is emphasized on Brick business owners because the productive life of Brick is only 5 months in one year, so inventory can be a strategy to increase operating profits. The limitation in this training is that the implementation method has not used mentoring techniques, so that knowledge about inventory management can be implemented in business activities.    

Warung Makan Mbah Sum is a business operating in the culinary sector which was founded in 1990 and produces food and drinks. The aim of this research is to find out and analyze the business development strategy carried out by Warung Makan Mbah Sum to increase its income. Warung Makan Mbah Sum is located on Jl Husnitamrin RT 08/RW 04, Saditan Brebes. This research aims to analyze and implement the marketing mix at Warung Makan Mbah Sum. Marketing mix variables consist of product, price, promotion and distribution. The method used is a qualitative descriptive analysis approach. Data sources were obtained from observation, interviews and documentation. The object in preparing this research is business development strategies to increase income at the Mbah Sum Saditan Brebes Food Stall. The results of research in the field state that the business development strategy carried out by Warung Makan Mbah Sum is increasing product variants, maintaining low prices, improving service quality, and using new sales concepts. The obstacles faced by Warung Makan Mbah Sum in developing its business are lack of operational management, lack of facilities for eating on site, and pressure from outside (competitors). If seen from a strategy perspective, Warung Makan Mbah Sum has been able to develop its business to increase income.    

This research aims to find out whether workload influences the performance of Rafly Cake MSME business actors in Mambi District, Mamasa Regency. This research method uses Saturated Sampling in taking research samples. This research technique uses simple linear regression analysis of 30 business actors. The results of this research have been tested for validity and reliability, the data analysis method uses simple linear regression analysis techniques and hypothesis testing. The results of research that have been partially tested show that Workload has a positive effect on the Performance of Rafly Cake MSME Business Actors in Mambi District, Mamasa Regency. The conclusion of this research is that workload has a positive effect on the performance of MSME business actors at the Rafly Cake shop located in Mambi District, Mamasa Regency. From the regression results, it is clear that the regression coefficient

This study aims to determine production management in maintaining customer loyalty and what obstacles are faced in the sopto talang bakung index food stall business. The type of research method used is qualitative research with the object of research at the sopto index food stall. In the process of collecting data in this study using observation, interview and documentation techniques. The results of this study show that production management applied by owners of sopto index food stalls such as production planning, organizing, mobilizing and controlling production in maintaining customer loyalty is done well and in accordance with the Islamic economic perspective and the constraints faced by sopto index food stalls are inflation of raw material prices, places and production equipment used are still traditional and when they want to develop new products.

Tilapia is one of the fisheries commodities in Indonesia. Tilapia fish has a high market demand, therefore the supply of tilapia fish should continue to be fulfilled, but the supply of tilapia fish in the market is still not enough. In order to the demand for tilapia fish can be met, there are several ways to increase tilapia production. One of the methods to cultivate Tilapia is using biofloc cultivation. One of the biofloc tilapia aquaculture entrepreneurs in Tasikmalaya city is Mr. Banyu who is the owner of Nugraha Fishery. This research aims to analyze production cost and income as well as business feasibility in running biofloc tilapia cultivation. The research was conducted at Nugraha Fishery which is located in Cipari Village, Mangkubumi District, Tasikmalaya City. The results of this research showed that the business feasibility criteria used in intensive tilapia cultivation with biofloc include: NPV, IRR, PP, Net B/C ratio. Net Present Value NPV is Rp. 217,754,348, IRR Internal Rate of Return value of 44%, PP Payback Period value of 4.2 years, Net B/C Ratio value of Rp. 2.9. All business feasibility criteria stated that it is feasible, meaning that the intensive tilapia cultivation business with biofloc which is run by Nugraha Fishery in Cipari Village, Mangkubumi District, Tasikmalaya City is suitable to be run and developed.

Rice is included in the class of annual crops or young plants, namely plants that are usually short-live less than one year and only one time to produce, after the planting period ends the plant will die or be replaced by a new plant. Rice plants have a stems that are branched, the leng of stem depends on the type. Local types of rice have longer stems than superior types of rice. Rice stem segments are hollow and round, as with other plants, the roots of the rice both taproot and fibrous roots are branched. In the agricultural cultivation system requires technology to facilitate farming activites. One of the farmer groups that cultivate semi-organic and non-organic rice is the Muara Hurip Taruna Tani Farmer Groups. This reaserch aims to determine the cost, revenue, and comparison of the feasibility of semi-organic and non-organic rice farming. The results showed that the total cost incurred by semi-organic rice farmers was Rp. 3.282.823,73 while the total cost for non-organic rice farmers was Rp. 4.792.901,73. Total revenue for semi-organic rice farmers amounted Rp. 20.400.000,00, while for non-organic rice farmers revenue amounted Rp. 13.200.000,00. R/C ratio of semi-organic rice farming is greater at 6,21, meaning that every one Rupiah of capital spent obtained revenue Rp. 6,21. While the value of the R/C ratio of non-organic rice farmers is 2,75, meaning that every one Rupiah of capital spent obtained revenur Rp.2,75. This shows that for both farms is feasible to cultivate.

Most of the employees in this home industry are men who live around the home industry. With this business, it becomes a source of income or additional income for the surrounding community and becomes a new job opportunity for the community or teenagers who do not attend high school but have skill

This research is about the design and development of interactive multimedia to introduce types of businesses and economic activities. This research is motivated by the problem of learning media which at the moment is still fixated on teachers and books. Another problem is the lack of knowledge and ability of teachers in introducing types of businesses and economic activities and the condition of students who have a great interest in using digital technology-based learning media. Thus, this research aims to create an Interactive Multimedia as a facilitator for students in learning the material of business types and economic activities.  This research uses the Design and Development (D&D) research model, with Analyze, Design, Development, Implementation, and Evaluation (ADDIE) research procedures. This research involved experts and users. The results of the assessment from the expert's point of view for the feasibility of interactive multimedia is very feasible to be implemented in learning.

This study aims to explore the process of buying and selling transactions and the implementation of istishna contracts in DR Konconvection Sragi Village, Songgon District. The method used is qualitative research with the use of various data collection techniques, such as observation, interviews, and documentation. Researchers act as the main instrument in data collection, with data analysis involving collecting, presenting, reducing, and drawing conclusions. The results showed that the implementation of the istishna contract in the DR Convection of Sragi Village, Songgon District allows flexibility and strong cooperation in buying and selling transactions through orders. The process begins with a request from the buyer, who has the freedom to choose the product and determine its specifications. The advance payment shows the seriousness of the buyer and provides start-up capital to start production. The production process focuses heavily on quality, through good communication throughout the process to ensure customer engagement. The implementation of the istishna contract in DR Konconvection of Sragi Village, Songgon District reflects effective collaboration between convection and customers in creating products that suit customer needs and preferences.

Efforts to improve the community's economy through screen-printed t-shirt businesses. Problem: Implementation of activities still uses manual methods. Literature review and observation of implementation of activities in the field. Result: Screen printing t-shirt business activities need to be changed from the manual method to the modern method (screen printing machine) to increase the income of screenprinting t-shirt entrepreneurs, and there is a need for assistance from the government.