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The current transformation of the workplace demands that organizations be more adaptive in understanding the factors that influence employee productivity, especially among the younger generation. Generation Z, as an age group that is starting to dominate the workforce, brings different characteristics and needs, including in terms of work-life balance and motivation. They tend to value time more, opportunities for self-development, and an inclusive work environment that supports a balance between professional and personal life. This study aims to determine the relationship between work-life balance and motivation on the performance of Generation Z employees in Klaten Regency. This study used a quantitative approach with a survey method. A total of 100 respondents were selected using a purposive sampling technique based on age and employment status criteria. The research instrument was a questionnaire using a five-point Likert scale, which included statements related to the dimensions of work-life balance, levels of work motivation (both intrinsic and extrinsic), and employee performance indicators. Data were analyzed using IBM SPSS version 25 software with correlation tests and multiple regression. The results showed that both work-life balance and motivation have a positive and significant relationship on employee performance. Among these two variables, motivation is the dominant factor influencing performance improvement. This suggests that while work-life balance is important, internal employee motivations such as passion, purpose, and a sense of belonging have a greater impact on job performance. The implications of these findings suggest that companies need to design human resource management strategies that are not only flexible but also responsive to the needs of the younger generation. Creating a work environment that supports work-life balance, provides recognition, and provides career opportunities.

The rapid development of digital technology has brought about significant changes in various aspects of life, including the world of work. One skill that is now highly sought after by job seekers is digital platform-based communication skills. This skill is crucial for building a professional image, expanding networks, and increasing employment opportunities. In response to this need, a digital communication training program was held in Kartasura District with the aim of improving the practical skills of job seekers, particularly high school/vocational school graduates and final-year college students. The training was conducted face-to-face using a participatory approach, combining conceptual material delivery with hands-on practice sessions. The training focused on utilizing professional platforms such as LinkedIn and social media platforms like Instagram, which have become essential tools in the job search and personal branding process. A total of 42 participants attended the training, with diverse educational backgrounds and interests but a common desire to be more competitive in the digital job market. The training results showed a significant increase in participants' understanding of professional communication in the digital realm. Participants also gained practical skills in creating attractive LinkedIn profiles, creating content relevant to industry needs, and managing their online self-image. Furthermore, this training created a collaborative space between participants and presenters through a WhatsApp group, which later developed into a platform for sharing information about job openings, career tips, and ongoing discussions. The findings from this training underscore the importance of integrating digital communication training into workforce development programs, particularly in buffer urban areas like Kartasura. This effort serves as an adaptive strategy to address the challenges of digital transformation while empowering the younger generation to be better prepared for job competition in the digital era.

This study analyzes the opportunities and challenges in implementing digital payment systems to enhance the productivity of Micro, Small, and Medium Enterprises (MSMEs). In the era of growing digital transformation, the adoption of cashless transactions has become a crucial innovation to improve efficiency and competitiveness among MSME players. The findings indicate that the use of digital payment platforms such as QRIS, bank transfers, e-wallets, and card-based e-money offers several advantages, including faster payment processing, reduced risk of calculation errors, and the minimization of counterfeit money usage, which remains an issue in some regions. However, the implementation of digital payments still faces various obstacles on the ground. Certain sectors of MSMEs continue to rely heavily on cash transactions, especially in remote areas where internet connectivity is limited. Furthermore, many business owners still prefer conventional payment methods due to concerns over trust, security, and deeply rooted habits. Demographic factors also influence the level of digital payment adoption. Younger generations tend to be more adaptive to digital technologies, whereas older business owners are generally less familiar and comfortable with using digital devices. These findings suggest that in order to fully leverage the benefits of payment digitalization among MSMEs, strategic efforts are needed. These should include the improvement of digital infrastructure, widespread education and awareness programs, and the development of applications tailored to the specific needs and characteristics of each business sector. Collaboration between the government, financial institutions, and digital service providers is essential in creating an inclusive and user-friendly digital payment ecosystem. By addressing technical barriers and bridging digital literacy gaps, the implementation of digital payments holds significant potential to drive operational efficiency and sustainably boost the productivity of MSMEs.

This training activity on application development using the Thunkable platform was designed to enhance digital literacy, logical thinking skills, and strengthen the character of adolescents through a Project-Based Learning (PjBL) approach. In today’s digital age, digital literacy is an essential competency, and equipping young people with the ability to create meaningful technology empowers them to be not just users but also creators of impactful digital solutions. The training took place on May 17, 2025, at a member’s house from the GKI Kasih congregation in Perumnas, Sorong. It was attended by 20 participants aged between 12 and 17 years. The choice of a familiar and friendly setting was intended to create a comfortable and collaborative learning environment. The training materials were structured step-by-step, starting with an introduction to the Thunkable platform, user interface (UI) design, navigation logic development using visual block programming, and culminating in group presentations and reflections on the final projects. The project theme chosen for the training was "Prophets as Role Models," aimed at integrating spiritual values and character development into an educational digital application. Through this project, participants not only gained technical skills but also reflected on the moral and inspirational values of prophetic figures in the Christian faith. Evaluation results showed that the training had a significant positive impact. Participants demonstrated increased understanding of app development concepts, were able to explain their project workflows and features, and showed high levels of enthusiasm and creativity throughout the process. Furthermore, character values such as teamwork, responsibility, and a strong learning spirit were fostered. This initiative serves as a concrete example of how technology-based education can be effectively combined with character formation. It also provides a replicable training model for other communities, particularly for church-based youth development programs that aim to nurture digitally literate and morally grounded future generations.

This study aims to determine the effect of entrepreneurship education and the school environment on the entrepreneurial interest of Vocational High School (SMK) students in South Jakarta. The background of this study is based on the importance of developing an entrepreneurial spirit among the younger generation as a strategic effort in facing employment challenges and encouraging the creation of new jobs. SMK students are seen as potential entrepreneurs who need to be equipped with entrepreneurial knowledge, skills, and attitudes from an early age. Therefore, entrepreneurship education and the school environment are two crucial factors that can shape entrepreneurial mindsets and motivations. This study uses a quantitative approach with an associative research type. The study population was students from five vocational high schools spread across South Jakarta. A sample of 173 respondents was selected through a stratified random sampling technique based on school strata and gender to obtain representative data. Data were collected using a closed questionnaire instrument that has been tested for validity and reliability. The data analysis technique used was multiple linear regression, which began with classical assumption tests such as normality, multicollinearity, heteroscedasticity, and linearity. The results of the study indicate that partially, entrepreneurship education has a positive and significant influence on students' entrepreneurial interest. Similarly, the school environment also has a positive and significant influence. Simultaneously, both variables contribute to increasing entrepreneurial interest, with an Adjusted R Square value of 0.412. This means that 41.2% of the variation in entrepreneurial interest can be explained by entrepreneurship education and the school environment, while 58.8% is influenced by other factors. These findings emphasize the important role of schools in creating a learning ecosystem that encourages innovation, independence, and an entrepreneurial spirit among students.

This study aims to analyze the influence of green advertising, green packaging, and green product on the purchase decision of The Body Shop products, with customer satisfaction as an intervening variable. The background of this research is based on increasing consumer awareness of environmental issues, which drives changes in consumer preferences towards environmentally friendly products. Green marketing strategies are important in shaping a positive brand image and influencing consumer purchasing behavior. This study uses a quantitative approach with a path analysis method processed using SPSS software. The respondents in this study amounted to 100 students from the Faculty of Economics and Business, Wijaya Kusuma University Surabaya who had bought The Body Shop products. The results of the analysis show that green advertising, green packaging, and green products have a significant effect on customer satisfaction. Furthermore, green advertising and green products have also been shown to have a direct influence on consumer purchase decisions, while green packaging does not show a significant influence on direct purchase decisions. In addition, customer satisfaction has been shown to play a significant mediating variable in the relationship between green marketing variables and purchase decisions. These findings confirm that the implementation of green marketing strategies not only has a positive impact on the company's image and social responsibility, but also plays an important role in increasing customer satisfaction and encouraging consumers to make purchasing decisions. Therefore, companies are advised to continue to develop and integrate eco-friendly elements in their marketing strategies to increase competitiveness and consumer loyalty. This research also makes a theoretical contribution to the development of consumer behavior studies related to sustainable marketing, especially among the younger generation.

Interest in investing in Indonesia's capital market has increased, especially among the younger generation. However, this phenomenon has not been fully accompanied by adequate financial literacy. This study aims to analyze the effect of financial literacy on young people's investment interest in the capital market. The study used a quantitative approach with a survey method of 250 respondents aged 18-30 years in the Jabodetabek area. The instrument was a Likert questionnaire measuring three dimensions of financial literacy: knowledge, attitude, and behavior. Data were analyzed using multiple linear regression. The expected results include identification of the most influential dimensions of literacy, as well as financial education recommendations. This research contributes to OJK policy and digital technology-based education as a form of protection for young investors.

Community Service Activities were carried out in Mojosarirejo Village, Kemlagi District, Mojokerto Regency with the target of providing an understanding of Optimizing the Role of Community Participation in making Mojosarirejo Village Drug Free. Implementation of community service in Mojosarirejo Village with the main aim of providing education and literacy to the community about the dangers of drugs, as well as their bad effects on the human body, as well as criminal charges against users and dealers. This theme was chosen because drug trafficking in Mojosarirejo Village is very worrying. The circulation is massive and organized so that many village teenagers become drug users. The increasing distribution and use of drugs also has an impact on increasing crime rates. Preventive efforts in the form of early prevention need to be strengthened by involving the active participation of village communities, so that the space for drug trafficking can be narrowed. With the knowledge gained, the public can recognize and take preventive steps. Saving the younger generation from the influence of drugs is a form of effort to protect the nation's generation. The socialization carried out in Mojosarirejo Village, Kemlagi District, Mojokerto Regency, involved all elements of Village institutions, Youth Elements, Religious Leaders to work together and unite to eradicate drug trafficking.

This community service activity aims to introduce the basic concept of computer networks to the students of SD Purwosari. In today's digital era, a basic understanding of computer networks is crucial to equip the younger generation with adequate technological literacy. The implementation method involves interactive socialization, simple demonstrations, and hands-on practice. The results of the activity showed an increase in students' understanding of basic concepts such as the internet, Wi-Fi, and network devices. The outputs achieved include simple teaching modules and increased student enthusiasm for technology. The conclusion of this activity is that the introduction of computer network material at an early age is very important and can be done with methods that are appropriate to the level of understanding of children.

This community service activity aims to introduce the basic concept of computer networks to the students of SD Purwosari. In today's digital era, a basic understanding of computer networks is crucial to equip the younger generation with adequate technological literacy. The implementation method involves interactive socialization, simple demonstrations, and hands-on practice. The results of the activity showed an increase in students' understanding of basic concepts such as the internet, Wi-Fi, and network devices. The outputs achieved include simple teaching modules and increased student enthusiasm for technology. The conclusion of this activity is that the introduction of computer network material at an early age is very important and can be done with methods that are appropriate to the level of understanding of children.

This community service activity aims to form a Mosque Youth organization and develop creative work programs as an effort to foster the character of the younger generation in Kepenghuluan Lenggadai Hulu. The method used is Participatory Action Research (PAR), which emphasizes the active participation of youth and the community in every stage of the activity, from problem identification, planning, implementation, to evaluation. The identification results show that there is no structured youth organization forum that hinders the participation and development of the potential of the mosque's younger generation. Activities are carried out through the formation of a Mosque Youth organizational structure with a clear division of tasks (chairman, secretary, treasurer, field coordinator) and the preparation of an annual work program. The initial program carried out in the form of competitions in commemoration of Islamic holidays, including Al-Qur'an memorization competitions, adhan, children's Muslim fashion shows, and coloring Islamic pictures. The program was attended by 45 participants and received a positive response from the community, and was able to increase youth participation in prospering the mosque. This service shows that the formation of participatory-based youth organizations, accompanied by relevant and creative work programs, can be an effective strategy in reactivating the role of the mosque as a center for fostering the younger generation of Islam.

This community service activity aims to form a Mosque Youth organization and develop creative work programs as an effort to foster the character of the younger generation in Kepenghuluan Lenggadai Hulu. The method used is Participatory Action Research (PAR), which emphasizes the active participation of youth and the community in every stage of the activity, from problem identification, planning, implementation, to evaluation. The identification results show that there is no structured youth organization forum that hinders the participation and development of the potential of the mosque's younger generation. Activities are carried out through the formation of a Mosque Youth organizational structure with a clear division of tasks (chairman, secretary, treasurer, field coordinator) and the preparation of an annual work program. The initial program carried out in the form of competitions in commemoration of Islamic holidays, including Al-Qur'an memorization competitions, adhan, children's Muslim fashion shows, and coloring Islamic pictures. The program was attended by 45 participants and received a positive response from the community, and was able to increase youth participation in prospering the mosque. This service shows that the formation of participatory-based youth organizations, accompanied by relevant and creative work programs, can be an effective strategy in reactivating the role of the mosque as a center for fostering the younger generation of Islam.

Worship leadership training represents a strategic initiative in nurturing the spiritual character of Christian students from their adolescent years. This program was implemented at SMA Hidup Baru Ciumbeluit in March 2023, with the primary objective of equipping students to lead worship services independently and responsibly. The training employed a hands-on, experiential approach, granting students the opportunity to design and lead complete worship sessions. The outcomes demonstrated notable improvements in self-confidence, coordination skills, and the students’ comprehension of Christian liturgical structure. Furthermore, the program served as a platform for character formation, instilling values such as discipline, collaboration, and servant-oriented leadership. This article explores the theological, educational, and psychological dimensions of student involvement in worship leadership. The initiative proved to be an effective model for preparing the younger generation to actively engage in ministry, both within the school environment and in broader ecclesial and community contexts. As such, similar training programs are recommended to be conducted regularly as an integral part of faith development and discipleship for Christian youth.

The low level of financial literacy among students is an important concern in the increasingly complex digital economy era. To address these issues, this Community Service activity promotes the theme "Financial Literacy Movement 2025," which aims to enhance students' understanding of personal financial management, budget planning, and the prudent use of digital financial services. The activity was held on June 11, 2025, at 10.00 WIB at the Hall of Murni Teguh University PSDKU Pematangsiantar, involving 50 students from various study programs in Pematangsiantar. This activity represents a form of cooperation between Murni Teguh University (PTSDKU Pematangsiantar) and PT Pegadaian Parluasan Branch. The implementation method was carried out in the form of interactive seminars and question and answer discussions, which presented two speakers: Mr. Henry Dunan Pardede, S.P., M.M. (Academic) and Mr. Eko Syahri Iskandar (Head of the UPC Pegadaian Unit Parluasan Branch). At the end of the activity, participants participated in a lucky draw session as a form of appreciation and motivation. The results of the activity showed high enthusiasm and increased understanding among participants of the importance of financial literacy in student life. This activity is a strategic step in shaping a young generation who are financially wise and able to make smart economic decisions.

Mining is a two-edged sword, which makes a positive contribution to the economy but has a negative impact in the form of environmental degradation. Reclamation is a step taken in restoring former mining land to provide sustainable social, economic, and environmental benefits. This requires an early understanding of reclamation for the younger generation as agents of change. This community service activity aims to provide socialization about the concept, urgency, and practice of mine reclamation to students of Senior High School Number 19 Palembang as a form of environmental education towards sustainable mining. The methods used include interactive presentations and joint discussions. The results of the activity showed a significant increase in students' understanding of the issue of mine reclamation, as well as high enthusiasm and active participation in the entire series of activities. This activity contributes to fostering ecological awareness among students, as well as a form of collaboration between higher education institutions and schools in supporting sustainable development in the mining sector. The development of a collaborative-based follow-up program is needed so that this environmental education can take place continuously.

This study aims to analyze the influence of Fear of Missing Out (FoMo) and flash sales on impulsive buying behavior among Shopee users, specifically focusing on students at Universitas Jambi. The rapid development of digital technology and the rise of e-commerce have increased the prevalence of impulsive buying, particularly among younger generations who are highly influenced by social media and online promotions. This research uses a quantitative approach with a survey method involving 100 active students of Universitas Jambi who are Shopee users and have made purchases during flash sale events. The data were analyzed using multiple linear regression to examine the effect of FoMo and flash sales on impulsive buying behavior. The results indicate that both FoMo and flash sales have a positive and significant influence on impulsive buying, both partially and simultaneously. These findings suggest that marketing strategies based on urgency and the fear of missing out are effective in triggering impulsive consumer behavior among students. This research is expected to contribute to the development of more ethical marketing strategies and raise consumer awareness in managing shopping behavior.

This community service activity aims to increase awareness of the younger generation in Sanrobone Village, Takalar in maintaining environmental cleanliness and health through an educational and participatory approach. Activities include counseling on 3R waste management (Reduce, Reuse, Recycle), composting training, the formation of a village waste bank, and real actions in the form of planting trees and cleaning water channels. The results of the activity showed a significant increase in the understanding and skills of young people in managing waste and protecting the environment. In addition, the formation of the Sanrobone Village Waste Bank is the first step in efforts to reduce plastic waste and increase the economic value of inorganic waste. This activity has succeeded in fostering the commitment of the younger generation as pioneers of a sustainable clean and healthy environment movement in the village.

The lack of understanding and interest among the younger generation in aerospace sports presents a challenge in developing aviation potential in Papua, especially in Jayapura City. This community service activity aimed to educate and promote paramotor as an innovative and inspiring air sport. The target participants were 50 prospective Physical Education teachers from the Undergraduate Program in Physical Education, Health, and Recreation at Cenderawasih University. Methods included interactive lectures, educational videos, and live paramotor demonstrations. The results showed a significant increase in participants’ understanding and interest in paramotor as an alternative physical activity and potential future profession. Paramotor education is essential for broadening sports perspectives while fostering courage, innovation, and patriotism among youth.

The VUCA era (volatility, uncertainty, complexity, ambiguity) requires education systems to equip young people with adaptive, creative, and resilient competencies. One strategic response to this challenge is digital entrepreneurship education. This study reviews academic literature from 2015 to 2025 to explore how digital entrepreneurship education contributes to addressing the dynamics of the VUCA era. Using a literature review approach, sources were gathered from the Scopus database and selected based on relevance. The analysis, conducted descriptively and qualitatively, identifies key findings. The results show that digital entrepreneurship education supports the development of student resilience and adaptability, offers practical experiences through digitalized and project-based learning, and fosters entrepreneurial intention. However, challenges remain, including limited integration of entrepreneurial values and digital ethics, unequal access to technology, educator readiness, and weak cross-sector collaboration. This review highlights the need for innovation in teaching approaches grounded in constructivist pedagogy, along with stronger synergy between education, industry, and technology. When guided strategically and inclusively, digital entrepreneurship education holds strong potential to prepare the next generation for an uncertain and fast-changing world.

This research investigates the influence of entrepreneurship education on Generation Z's entrepreneurial intention, mediated by digital business and financial literacy. Unemployment is a significant challenge in Indonesia, particularly for university graduates, with a 2024 unemployment rate of 5.25% for graduates. Entrepreneurship, especially digital entrepreneurship, is seen as a key solution to job creation. The study aims to understand how digital and financial literacy collectively affect the impact of entrepreneurship education on entrepreneurial intention. Employing a quantitative method, the study sampled 55 economic education students who had completed entrepreneurship courses. Data was collected via Google Forms and analyzed using classic assumption tests and hypothesis testing, including multiple linear regression with moderated regression analysis. The findings indicate that entrepreneurship education significantly influences entrepreneurial intention, digital business literacy, and financial literacy. Furthermore, both digital business literacy and financial literacy significantly impact entrepreneurial intention. Crucially, digital business literacy and financial literacy mediate the relationship between entrepreneurship education and entrepreneurial intention. These results highlight the importance of comprehensive entrepreneurship education in equipping young individuals with essential digital and financial skills, fostering a stronger entrepreneurial mindset, and preparing them for the complexities of the modern business world.