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This study aims to increase brand awareness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village by optimizing the use of WhatsApp Business and the Shopee e-commerce platform. The main problem faced by MSMEs is low competitiveness due to lack of visibility among consumers. The proposed solution includes training in digital marketing strategies with a focus on managing WhatsApp Business accounts for more effective communication with customers, as well as utilizing Shopee features to expand the market. MSME actors were given training in creating attractive promotional content on WhatsApp Business, using broadcast features for direct interaction, and managing online stores on Shopee, including optimizing product descriptions, stock management, and sales analysis. In addition, a simulation of utilizing Shopee as a strategic sales channel was also carried out to strengthen the marketing experience. The results of this activity showed a significant increase in brand awareness, the number of customers connected via WhatsApp Business, and sales volume on Shopee for participating MSMEs.

PT Jadi Kaya Raya Bersama, founded in 2024 in Banyumas, Indonesia, focuses on providing reliable financial recording solutions for Micro, Small, and Medium Enterprises (MSMEs) through fintech-based applications. The platform is designed to support transaction recording, financial monitoring, and reporting processes to improve MSME financial management. Despite its significant potential, several technical issues have hindered the application’s performance and service quality. Key problems identified include disruptions in the WhatsApp Bot API, user authentication errors, and the lack of integration with banking systems and digital wallet services. These challenges affect transaction recording accuracy, operational efficiency, and the security of user financial data. To identify the root causes of these issues and propose appropriate solutions, a system audit was conducted using the COBIT framework as a governance and management evaluation tool. The audit process involved assessing system performance, control mechanisms, and IT service management practices. The results indicate that API disruptions were primarily caused by network instability and configuration errors, which led to interruptions in automated transaction recording services. Meanwhile, authentication problems were associated with weak login mechanisms and insufficient identity verification processes. In addition, the application’s inability to integrate with banking and e-money services created limitations in transaction synchronization and reduced overall user convenience. Based on these findings, several strategic recommendations are proposed. These include optimizing API performance, strengthening authentication systems through the implementation of Two-Factor Authentication (2FA), and developing integration capabilities with banking institutions and digital wallet platforms. The implementation of these improvements is expected to enhance system efficiency, data security, and service quality. Ultimately, strengthening the fintech application’s performance will support MSMEs financial management and contribute to sustainable digital economic growth in Indonesia.

Finpay Link, developed by PT Finnet Indonesia, is a unique URL generated by the Finpay Payment Gateway system to facilitate payment transactions via email, SMS, or messaging apps like WhatsApp. Designed to simplify transactions for MSMEs, it aims to contribute significantly to the company’s revenue through increased business transactions. However, since its launch in 2019, Finpay Link has not met the expected revenue targets, prompting the need for new innovations based on the existing product. Given the high adoption of WhatsApp in Indonesia, with 90.9% of social media users active on the platform, this study explores the design and development of a WhatsApp-based application using the design thinking approach. Aimed at MSMEs, this application is intended to drive business transactions and revenue. This qualitative case study employs observation and in-depth interviews for data collection. The study results include the design of new features like payment processing and transaction history tracking. Prototype testing using the System Usability Score (SUS) yielded an 89.5 score, indicating high usability. Positive feedback from users confirmed the value of the payment and transaction tracking innovations. Despite time limitations, this research provides a foundation for future enhancements and can serve as a reference for applying design thinking in business app development.

This community service initiative aims to enhance the brand awareness and market competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through digital marketing strategies. The study addresses the primary issue of limited consumer visibility, which hinders MSME growth. Training sessions were conducted to optimize the use of WhatsApp Business for effective customer communication and the Shopee e- commerce platform to expand market reach. MSME participants were guided in creating engaging promotional content, utilizing WhatsApp's broadcast features for direct interactions, and managing online stores on Shopee, including product descriptions, inventory, and sales analytics. Practical simulations on Shopee's features were provided to strengthen participants' understanding of e-commerce as a strategic sales channel. The results demonstrated a significant improvement in brand visibility, customer engagement, and sales performance among participating MSMEs. This initiative highlights the effectiveness of leveraging digital platforms like WhatsApp Business and Shopee to enhance MSME competitiveness, offering a sustainable model for rural business development.

The purpose of this study is to analyse the impact of MSMEs on economic growth and e-commerce usage of furniture stores in Krapyak Village, Pasuruan City With the help of a quantitative approach, data was collected by distributing questionnaires to furniture entrepreneurs in the village through WhatsApp groups. The survey aimed to measure the impact of using e-commerce platforms on sales growth, market access, and job creation. The findings show that the use of e-commerce has a significant positive impact on sales volume growth. Sales volume that was previously limited to the domestic market can now reach a wider market both domestically and internationally. In addition, e-commerce will also help increase the number of workers in the furniture industry. However, obstacles that need to be overcome include the lack of skills in using digital platforms and the limited internet infrastructure that is not evenly distributed throughout the villages. In conclusion, the utilisation of e-commerce has opened up greater market opportunities, generated new jobs for Krapyak villagers and boosted the village's economic growth.

This study aims to explore the use of digital technology by Madrasah Tsanawiyah Darul Musthofa in improving the institution's brand image. Using a qualitative approach with a case study method, data was collected through semi-structured interviews, participant observation, and document analysis. The results of the study show that the strategic use of social media such as YouTube, TikTok and WhatsApp has succeeded in increasing public trust in the quality of madrasah education. Digitization of learning also strengthens engagement between students, teachers, and parents, although limited infrastructure and technological training remain significant challenges. The implication of this research is the need for a planned strategy and policy support to ensure equitable adoption of technology, especially in rural areas. This study contributes by understanding the synergy between digital technology and brand image enhancement strategies in the context of Islamic education, offering strategic guidance for other madrasahs to compete in the digital era.

This study aims to determine the use of language variations in terms of speakers (sociolect) in Semester VII B Students of the Indonesian Language and Literature Education Study Program, Faculty of Teacher Training and Education, Muhammadiyah University of Bengkulu, Academic Year 2022/2023. Based on these objectives, the method used in this study uses descriptive qualitative research. Data was collected through data obtained from student chat screenshots. The data collection technique in this thesis is a documentation technique in the form of screenshots. Data analysis techniques in this thesis are Data Identification, Data Classification, Data Analysis, Data Interpretation. Based on the results of the study, it can be concluded that theoretically there are 8 language variations based on the speaker's aspect (sociolect), namely 1. Acrolek, 2. Basilek, 3. Vulgar, 4. Slang, 5. Colloquial, 6. Jargon, 7. Argot, and 8. Ken. But based on research data, the type of use of language variations based on the speaker's point of view (siolect) used by WhatsApp Group members of students VII B of Indonesian Language and Literature Education Study Program Batch 2019 Muhammadiyah University of Bengkulu, obtained 114 data on 5 types of use of language variations, namely: 1. Acrolect found 7 data, 2. Basilek found 53 data 3. Slang found 28 data 4. Colloquial found 5 data and 5. Jargon found 21 data. Language variations that are often used by semester VII B students are basilek or regional language variations, because the group members come from different regions and many varieties of regional languages ​​are used.

SJF Teakwood is a producer and sales of various kinds of furniture. So far, the promotional media used by SJF Teakwood is through social media Instagram, Facebook and WhatsApp. However, using the promotional media above is considered less specific, so it is necessary to add interesting media to attract the public to the company. This study uses the R&D method. The type of research used is qualitative research. Qualitative research is a research method that uses data in the form of written or spoken words from people and people's behavior observed in a natural context. The results of the validation value from internal experts got a score of 32, external experts 38 and product users got a score of 37 which is included in the very good category, so this web-based furniture product catalog is declared valid for use. So it can be concluded that the Web-Based Furniture Product Catalog as a Marketing Media for SJF Teakwood Jepara is worthy of being used effectively.

This community service activity aims to provide solutions to the challenges faced by PT Citra Marindo in implementing digital marketing. PT Citra Marindo, a company engaged in providing products and services for the maritime industry, encounters obstacles in fully leveraging the potential of digital marketing. This activity focuses on assisting the company in improving and enhancing their digital marketing strategies. A more comprehensive digital marketing implementation was applied through various social media platforms such as Instagram, WhatsApp Business, and e-commerce platforms like Tokopedia. Additionally, business branding development included designing more attractive logos, professional product photos, and packaging that aligns with market preferences. Quality control systems were introduced to ensure high product quality, while effective promotional strategies were implemented to increase brand visibility and awareness among consumers. All steps were tailored to real-world conditions, including cost calculations for marketing elements to ensure they do not burden product prices and can be sustained. It is hoped that this activity will have a positive impact on increasing PT Citra Marindo business profits and serve as a useful reference for other businesses facing similar issues

The purpose of this study was to determine how brand image, product quality, online promotion, and product trust level influence consumer decisions to purchase products at CV. Tenun Mulia Gemilang. This study used a questionnaire distributed through social media in the form of Instagram and Whatsapp. This study involved 100 people who were selected randomly. Multiple linear regression analysis was used to analyze the data to evaluate the model between the established variables. The results showed that brand image, product quality, online promotion and product trust level have a significant influence on consumer purchasing decisions for woven products. This study suggests that business actors pay attention to brand image, product quality, and online promotion to increase customer trust and ultimately influence their purchasing decisions. Thus, CV. Tenun Mulia Gemilang can increase consumer product purchasing decisions.

Language literacy is essential for effective communication, especially in text-based interactions where nonverbal cues are absent. This study aims to explore the mediating role of feedback in clarifying ambiguity in text messages among students. While there is already research on feedback and language literacy, there is a gap regarding how feedback can specifically address ambiguity in digital communication. Using a descriptive survey method, data was collected from 30 students at Medan State University through a questionnaire distributed via WhatsApp. The analysis results show that syntactic ambiguity is the most prevalent type, followed by semantic and referential ambiguity. The findings showed that feedback strategies such as repetition, reformulation, and explicit clarification significantly improved understanding and reduced miscommunication. Students reported that these strategies helped clarify ambiguous messages and encouraged clearer interactions with the lecturer. In conclusion, effective feedback mechanisms are essential for improving communication clarity in text messages, especially in academic contexts. This study underscores the importance of developing feedback literacy among university students to effectively navigate ambiguity, thereby improving their language literacy and overall communication skills. Further research can extend these findings by exploring different contexts and demographics to generalize the results.

This study examines how women entrepreneurs in Micro, Small, and Medium Enterprises (MSMEs) in the creative economy sector leverage digital technology to strengthen their roles in the urban tourism ecosystem. Using a qualitative approach supported by secondary data and non-intervention observations over six months in South Jakarta, the study analyzes the dynamics of digital adoption, the cultural value of creative products, and structural barriers affecting women's entrepreneurial experiences. The findings reveal that digital utilization is most prominent on easily accessible platforms such as Instagram, TikTok, and WhatsApp, while the use of more complex tools, such as marketplaces, websites, and analytics, remains limited. Women’s creative products, in subsectors like culinary, crafts, fashion, and others, prove to enrich the tourism experience and reinforce the city's destination identity. However, low digital literacy, minimal mentoring, and weak integration into the formal tourism supply chain hinder the optimization of these potentials. Additionally, the digital adoption patterns found support the Technology Acceptance Model's explanation that the perceived ease of use is a key factor in early technology adoption. This study fills an important gap in the literature by linking gender issues, digital transformation, the creative economy, and urban tourism within a unified framework. The research emphasizes the importance of strengthening digital capabilities and structured collaboration between women-led MSMEs and tourism stakeholders to enhance the sustainable competitiveness of destinations.

Stunting is a growth disorder caused by chronic nutritional issues, resulting in shorter stature in children compared to their age group. In 2021, Semarang City recorded a stunting prevalence of 21.3%, with Sukorejo Village among the affected areas. By June 2022, there were 14 stunting cases among 124 children in Sukorejo Village, increasing by 10 new cases in March 2023. This study aimed to evaluate differences in pregnant women's knowledge and attitudes toward stunting prevention before and after receiving education via WhatsApp groups. Using a quantitative and qualitative approach with a quasi-experimental one-group pretest-posttest design, the study involved 60 respondents selected through purposive sampling from a population of 97 pregnant women, utilizing questionnaires for data collection. Results showed significant improvements in knowledge (p = 0.000) and attitudes (p = 0.000) among pregnant women following the WhatsApp-based education. The study concluded that this method effectively enhanced the knowledge and attitudes of pregnant women in preventing stunting in Sukorejo Village

Academic stress is commonly experienced by university students, impacting their psychological condition and potentially affecting their eating patterns. High-intensity stress can worsen mental well-being, leading to irregular and unhealthy eating habits. Sharing is Caring is a program that provides indirect social support to stay connected and offer emotional and informational support, helping students alleviate academic stress. The program's target audience is active students from the public health faculty, particularly those in the nutrition study program. The Sharing is Caring program is conducted online, consisting of two main components: using WhatsApp as a channel to distribute posters with messages and educational content, and holding offline meetings with participants to provide education and engage in direct discussions. Participants responded positively to both the online sharing group and the offline meetings.

Educational institutions currently need to be managed competently and deserve attention in today's era. Because, school competition is getting tighter. to influence the decisions of parents and prospective students in accepting new students. Schools need to have the right promotional strategy. Because the more competitive schools are, the more schools must have good and innovative promotional strategies to attract consumer interest. In an era that relies on technology and the target market that currently understands technology, educational institutions are required to adapt to technological developments, one of which is through the implementation of digital marketing-based promotional strategies. Schools can promote through Digital Marketing by using the school website or utilizing social media sites such as Facebook, Instagram, Twitter, TikTok, YouTube, and Whatsapp. The purpose of this study is to examine how digital marketing-based promotional strategies can help schools increase the interest of prospective new students. This study uses a literature study method based on various sources in the form of reference books, research results, or scientific journals. Thus, the use of the right promotional strategy, especially in using school digital marketing, can reach a wider community, school information becomes easily accessible anytime and anywhere, and this school's promotional activities will certainly be more effective and efficient.

This research is motivated by the challenges of learning in the digital era, which encourage schools to improve 21st century skills which include collaboration and communication skills by utilizing digital technology which will have a major impact on student success. The use of digital technology in learning is currently a major concern at various levels of education, including elementary schools (SD). The aim of the research is to determine the effect of using digital technology, types of effective digital technology media, and challenges in using digital technology to improve collaboration and communication skills for elementary school students. This research is based on literature study, namely a series of activities related to collecting library data, reading and taking notes, and processing research materials. The results of this research show that the use of digital technology has a big influence on improving the collaboration and communication skills of elementary school (SD) students. Types of effective digital technology media include WhatsApp groups, YouTube, TikTok, Google Classroom, Zoom, Google Meet, Canva and Powerpoint. The challenges in using digital technology are limited technological infrastructure, lack of skills and knowledge of teachers, management and maintenance of technology, choosing appropriate technological methods and media, the digital divide, safety for students and teachers, and concerns about disrupting the values ​​of local wisdom.

This study aims to analyze the E-Relationship Marketing strategy implemented by PT. Travel Al-Amar Madani Masyhur Medan through social media in an effort to maintain pilgrim loyalty amidst the increasingly competitive Umrah travel industry in the digital era. The research method used is descriptive qualitative with a case study approach. Data collection was conducted through in-depth interviews with management and pilgrims, observation of social media activities (Instagram, Facebook, and WhatsApp), and documentation. Data analysis used data reduction, data display, and conclusion drawing techniques. The results show that the implementation of E-Relationship Marketing is carried out through four main dimensions: service personalization, digital community building, responsive interaction, and consistency of Islamic brand character. The use of social media is proven effective in increasing trust and emotional closeness of pilgrims, leading to loyalty in the form of repeat orders and recommendations (advocacy). The main obstacle found is the digital literacy gap among elderly pilgrims, which the company addressed through simpler and more intensive communication approaches on the WhatsApp platform.

This research is motivated by the problems found by researchers related to the promotion mix at Syamsiah Padang Lawas Hotel. This study aims to determine the promotion mix strategy carried out at Syamsiah Hotel Padang Lawas. The research method used is qualitative with descriptive methods. This research was conducted at Syamsiah Hotel Padang Lawas in June-July 2020. Determination of research informants using purposive sampling technique with a total of 4 informants. The data used are primary data in the form of direct communication with informants carried out by observation, interviews, documentation and secondary data obtained from Syamsiah Hotel Management documents. Data validity checking technique is done by tringulation. The data analysis techniques used are inductive analysis, deductive analysis and SWOT analysis. Based on the results of research on the meeting package promotion mix strategy at Syamsiah Padang Lawas Hotel, it can be concluded that the hotel has strengths in utilizing various advertising media, sales promotion, personal selling, public relations, and direct marketing. Advertising strategies through social media and print media allow hotels to reach a wide market segment, while providing discounts in sales promotions can increase bookings. Personal selling is effective in building direct relationships with customers, and involvement in public relations can improve the hotel's image. Direct marketing through WhatsApp has also proven to be efficient in targeting specific customers. However, there are some weaknesses, such as the design of pamphlets and brochures that are not updated, customer dependence on discounts, limited reach of sales calls, and lack of collaboration with the media and website development. Threats from competitors, negative public perception, and strategic mistakes also need to be well anticipated. By maximizing strengths and opportunities and overcoming weaknesses and threats, Hotel Syamsiah can optimize promotional strategies to achieve better results.

Mental health problems in teenagers are often not detected from the start. This is because many parents and teenagers are reluctant to seek professional mental health services. The method used is to provide health education and distribute material in the form of leaflets via WhatsApp which contains information about how to manage emotions well. Mental health management is all planning and control efforts. necessary to express all emotions. Promotion of mental health can be carried out on an ongoing basis for adolescents as an effort to maintain mental health and prevent the risk of psychosocial problems emerging in adolescents.

The growth of the internet has influenced the tourism industry because the internet makes it easier for individuals to obtain reviews about places to visit and because the internet is a tool used by tourist site managers to assess the quality of their offerings. The increase in the number of tourists of almost two million in just three years in West Sumba is proof of this influence. Social media is a tool that people use to interact with each other online; some people have multiple accounts on platforms such as Instagram, WhatsApp, Facebook, Telegram, Twitter, and so on. Tourists can receive recommendations for tourist attractions based on price and type of trip desired through a tourist attraction recommendation system that uses the KNN algorithm. Three factors were used in this research: activity, type of tourism, and type of price. An accuracy of 63.16% is found in the test results using the KNN algorithm and the Rapid Miner application with a K value of 5. The analysis results show that the K-Nearest Neighbor (K-NN) approach can be used as a guideline for recommending tourist destinations to visitors in West Sumba.