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Industry 5.0 emerges as the next evolution in industrial development accelerated by digital innovation, artificial intelligence (AI), the Internet of Things (IoT), and quantum computing. This transformation not only affects technological aspects but also has a profound impact on how society interacts with products, services, and its environment. This article describes how the approaches of marketing revolution and production revolution can be employed as tools to support societal development in facing Industry 5.0. The research aims to explore the roles of innovative marketing strategies and production efficiency in shaping the future of society in the era of Industry 5.0. As a follow-up to these developments, UMKM 5.0 was launched on Friday 20 Oktober 2023, as one of the efforts to uplift micro, small, and medium-sized enterprises (MSMEs) by leveraging internet technology. One of the initiatives involves providing training to MSME entrepreneurs to enable them to expand their businesses through the internet and the utilization of artificial intelligence.  

Developments in the industrial world are increasingly rapid, resulting in increased competition in the industrial world, so that industrial companies are competing to improve production efficiency and effectiveness. Especially companies in the manufacturing sector, increasing productivity in a production system is an absolute thing that must be done. One of the main indicators in increasing productivity is the level of rehabilitation of production machines at the company. In measuring how good the rehabilitation of a production machine is, an effective and efficient maintenance maintenance process is needed for the company. Continuous use of the machine will decrease the level of readiness of the machine itself. In an effort to maintain the level of machine readiness so that production results are guaranteed due to continuous use of the machine, regular machine maintenance and maintenance activities are needed which are expected to prolong the condition of production machines so that they are not damaged, in case of machine damage it can disrupt production activities.