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This study aims to describe the social structure in the implementation of the Hata Situtur Poda custom in the marriage of the Angkola and Mandailing communities in Paringgonan Julu Village, Ulu Barumun District, Padang Lawas Regency, and identify the roles and responsibilities of each element in the social structure. The research method used is qualitative with a phenomenological approach. Data collection techniques include participant observation, in-depth interviews and study of related documents. Data analysis was done thematically by categorizing, describing, and drawing conclusions based on data obtained in the field. The results showed that the social structure of the implementation of Hata Situtur Poda involved various elements, namely the bride and groom, the parents of the bride and groom, the extended family of the bride and groom (kahanggi, anak boru, mora), traditional leaders (hatobangon, raja adat), religious scholars, government elements, and the wider community. Each element has specific and complementary roles and responsibilities in supporting the smooth running of the traditional procession. This tradition not only functions as a medium for conveying advice and advice on family life, but also as a mechanism for preserving cultural, moral and social values that have been passed down from generation to generation. This study concludes that the successful implementation of Hata Situtur Poda is highly dependent on a strong and organized social structure, which is able to maintain the continuity of the tradition amid the dynamics of changing times.

The Marketing Mix strategy is a combination of various marketing elements that include product, price, distribution place, and promotion. The Marketing Mix strategy, also known as the marketing mix is a concept in marketing that explains four main elements that must be managed in an integrated manner to achieve marketing objectives. In general practice, the using of QRIS is a payment standard using a QR code developed by Bank Indonesia and the Indonesian Payment System Association to simplify and accelerate digital transactions. Through VOSviewer analysis, the implementation of QRIS can have a positive impact on the operations and business performance of MSMEs, and the marketing mix strategy in the context of business digitalization becomes an important approach to maintaining MSME competitiveness. The results of the VOSviewer visual map analysis and the review of previous State of the Art research indicate that most existing studies still focus on aspects of QRIS adoption and transaction efficiency alone. These studies generally highlight how digital payment system is able to  improve the speed, security, and convenience of transactions but have not yet widely linked them directly to marketing mix strategies and consumer purchasing decisions. This indicates a research gap in understanding the role of QRIS is not only as a transaction tool but also as part of the marketing strategy that influences consumer behaviour.

This study aims to analyze the process of creating an audiovisual feature that explores the commodification of calung jinjing as a cultural medium that has undergone a functional shift from communication to entertainment. The research employs a descriptive qualitative method using a practice-based research approach, in which the process of audiovisual creation serves as the primary method of inquiry. The author is directly involved as the Director of Photography throughout all stages of production, including pre-production, production, and post-production. The results indicate that the application of cinematographic elements—such as visual composition, lighting, camera movement, and lens selection—plays a significant role in strengthening the historical and cultural meanings of calung jinjing. These visual strategies effectively support the narrative in conveying the process of cultural commodification in a communicative and aesthetic manner. The study demonstrates that audiovisual feature production can function not only as a form of cultural documentation but also as an academic medium for interpreting and preserving local cultural values through visual storytelling.

This article discusses the leva mass in Lamalera as one of the examples of the inculturation of the Catholic faith in local culture on the island of Lembata, East Nusa Tenggara. Inculturation is understood as a process of encounter between faith and culture, so that the proclamation of the gospel can be deeply lived in the context of the life of the local people. Through the leva mass, cultural elements such as sea symbols, boats (tena), traditional dances, traditional clothing, and regional songs are harmoniously integrated into the liturgy of the Catholic Church. For the Lamalera community, the sea is not only a source of livelihood, but a symbol of God's presence and power that blesses and protects human life. The celebration of the Mass emphasizes that God is present not only in the church building, but also in every aspect of human life, including work. The Leva Mass can also strengthen the spirit of brotherhood, solidarity, and the responsibility of the people towards His created nature. The people learn to be grateful for marine products, respect the environment, and work with the spirit of love and sacrifice. Thus, the leva mass is not just a religious ritual, but also a faith and cultural education that helps the people in understanding their call to live in harmony with nature and the will of God. Through the Mass of Leva, the Church in Lamalera portrays the living face of faith, the source of the gospel but rooted in the local culture.

This study aims to analyze various factors influencing the decisions of tobacco farmers in Wuluhan District, Jember Regency, in using the tebasan (bulk sale before harvest), and how this is viewed from the perspective of Islamic economics. The variables examined include income, farming experience, education level, and the perspective of Islamic economics, whose influence on selling decisions was tested using a quantitative approach through Structural Equation Modeling (SEM) with the help of SmartPLS software. The results of the study show that: Income, farming experience, and education do not have a direct significant effect on the decision to sell tobacco .However, these three variables have an indirect effect through the variable of the Islamic economic perspective.The Islamic economic perspective is proven to play a significant role as a mediating variable, influencing farmers' decisions to sell tobacco. In practice, the tebasan system does offer efficiency and certainty for farmers, but it contains elements of uncertainty (gharar) that must be critically reviewed in the context of Islamic sales law.

In the intense competition in the entertainment industry, brand image and brand awareness are key elements that can influence brand equity. This research aims to identify and analyze the influence of brand image and brand awareness on the brand equity of Cinema XXI in Jakarta. The quantitative method was used by taking a sample of 100 respondents who were regular visitors to Cinema XXI. Data was collected through questionnaires and analyzed using SMART-PLS and SPSS. The research results show that brand image has a significant influence on brand equity, confirming that a strong positive image can increase brand value. Brand awareness also has a positive impact on brand equity, indicating that a high level of recognition strengthens the brand's position in the market. These findings provide important insights for Cinema XXI managers to develop effective strategies in strengthening their image and increasing brand awareness, which will ultimately strengthen their brand equity in the competitive entertainment industry.  

The economy of West Sumatra Province has shown a significant decline in recent years, with the lowest growth rate on the entire island of Sumatra. This study aims to examine the influence of capital expenditure, unemployment, and the Human Development Index on economic growth in this region between 2014 and 2024. Using multiple linear regression and data sourced from the Central Statistics Agency (BPS) and the Directorate General of Fiscal Balance, the analysis shows that capital expenditure and unemployment have a significant negative impact on economic growth, while the Human Development Index (HDI) has no significant impact. Although capital expenditure varies, the decline in unemployment indicates a change in labor market conditions. This information indicates that government efforts to increase spending on infrastructure and public services are still ineffective in driving growth. Therefore, it is recommended that the government prioritize budget allocations in productive sectors such as infrastructure, tourism, and MSME development to help small businesses grow and advance through training, capital support, and technology implementation to ensure competitiveness and sustainability. Therefore, this study is expected to provide deeper insight into the elements that influence economic growth in West Sumatra and serve as a guide for further, more comprehensive research.  

Café retrorika is one of the cafes located in Batu City, Malang, which adopts a green marketing concept with a unique aesthetic touch, combining the concepts of “Retro” and “Eco-friendly”, where almost all of the café’s furniture and decorations are made from recycled materials, such as old windows, used motorcycle tanks, gas cylinders and rims, which are transformed into high-art decorative elements. Awareness of the importance of sustainable business is growing, including in the culinary sector. Cafes and restaurants now compete not only in terms of taste and service but also in their commitment to environmentally friendly concepts. Moreover, today’s consumers are increasingly selective in choosing places to eat that support local products, use environmentally friendly materials, and strive to reduce plastic waste. This is one of the reasons for building cafes with different concepts, as done by the owner and founder of Retrorika café. This study uses a qualitative approach with a case study research type. Data collection techniques include participant observation, interviews and documentation. The result show that Retrorika café was built based on the personal idealism of its owner as a green movement activist, rather than market calculations. The café’s “Retro” identity serves as physical evidence of sustainability practice through the use of used furniture while also creating a nostalgic experience. Its marketing strategy focuses on education through the Re-dukaci program, Retrorika goes to Halokes and Sa-Si-Su as an effort to prove the authenticity of green practices and mitigate greenwashing. These results can be concluded that the founder’s passion shapes the Green Corporate Identity and becomes a source of sustainable competitive advantage that is difficult to imitate.

This study aims to analyze the forms of assertive persuasion found in a collection of song lyrics by The Peal by employing a pragmatic approach, specifically Searle’s classification of speech acts. The focus of the research is to examine how the lyrics represent assertive functions as a means of conveying messages, attitudes, and perspectives intended by the songwriter. This study uses a descriptive qualitative method involving several stages: listening closely to the lyrics, identifying linguistic indicators of assertive persuasion, and explaining the meanings and communicative functions embedded in the utterances.The findings reveal that six selected songs by The Peal contain various forms of assertive persuasion. The song Isak Tangis demonstrates an assertive act of warning, while Berbahagialah reflects an act of suggesting. The song Porak Poranda represents the act of complaining, whereas Kehancuran shows elements of asserting or criticizing. The song Cinta Mana yang Kau Bela? contains elements of boasting, and Belum Waktunya reflects the act of reporting or presenting information. These results indicate that The Peal’s song lyrics function not only as artistic expressions but also as persuasive communicative media that convey social and emotional messages through diverse assertive speech acts.

This study aims to analyze the formative influence of pre-Buddhist Indian culture on the development of social values within early Buddhist society. Prior to the emergence of Buddhism in the 6th century BCE, Indian civilization had already evolved a complex cultural and philosophical landscape characterized by the varṇa (caste) hierarchy, Vedic ritualism, and the metaphysical doctrines of the Upaniṣads concerning karma, saṃsāra, and mokṣa. Employing a qualitative library research method, this study draws on secondary historical and sociological literature as well as primary Buddhist scriptures from the Sutta Pitaka (Pali Text Society edition). The analysis identifies three major cultural elements Brahmanical ritualism, the doctrine of rebirth and moral causation, and the śramaṇa ascetic movements that provided both the context and the dialectical counterpoint to the rise of Buddhism. The findings reveal that the Buddha’s teaching emerged as a moral and philosophical critique of the Vedic worldview, rejecting hereditary privilege and ritual exclusivity in favor of ethical conduct (sīla), mental cultivation (bhāvanā), and compassionate social responsibility (mettā–karuṇā). Through this transformation, Buddhism redefined human worth based on moral action (kamma), rather than lineage or social status, thus creating an egalitarian and ethically grounded social order. Understanding the pre-Buddhist cultural background offers deeper insight into the sociological, philosophical, and ethical dimensions of early Buddhist thought and highlights its continuing relevance for contemporary discussions on social justice, equality, and interreligious harmony.

Minors today are increasingly involved in criminal acts, and this does not happen without reason. One contributing factor is the consumption of alcoholic beverages. Children in Ujoh Bilang Village have started consuming alcohol, influenced by several factors, despite being underage. They consume both branded alcoholic drinks and traditional beverages such as arak. Based on research conducted in Ujoh Bilang Village, Mahakam Ulu, several factors have been identified as reasons why minors consume alcohol. These include internal factors within the child, external factors such as family influence, environment, alcohol vendors, and cultural factors. These elements serve as the background for underage alcohol consumption in the village. According to the research findings, minors who consume alcohol are not subjected to criminal punishment but are instead given warnings or educational guidance and then returned to their parents. However, minors can be held criminally responsible under the juvenile criminal justice system if they are unable to control themselves due to intoxication, leading to criminal acts such as accidents, fights, or even murder. In such cases, minors may be prosecuted for their actions.

This study aims to analyze the use of social media as a means of regenerating Minangkabau traditional music among the younger generation through the role of traditional music content creators. The background of this research stems from the declining interest of young people in traditional music due to the dominance of popular culture and modernization. However, the emergence of content creators who utilize digital platforms such as YouTube, TikTok, and Instagram has opened new opportunities for the preservation of traditional music. This study employs a descriptive qualitative approach with data collected through in-depth interviews, observations, and documentation of several Minangkabau music content creators. The results show that social media plays a crucial role in the regeneration process of traditional music through three main functions: information (promotion), interaction, and motivation. By presenting engaging visuals, combining traditional music with modern elements, and encouraging interactive audience participation, social media effectively attracts young people to learn and appreciate traditional music. In addition, regeneration is the process of inheriting cultural values ​​through efforts to maintain the sustainability of performing arts by adapting the presentation methods and performance spaces to suit the times, so that traditional arts remain acceptable to modern society.

This study aims to analyze the meaning of the message in Pertamina’s advertisement “Gerakan Kebaikan Lampaui Batasan” (Movement of Kindness Beyond Limits) using Charles Sanders Peirce’s semiotic theory, which consists of three main elements: representamen (sign), object, and interpretant. The advertisement features various social and visual actions that reflect the spirit of kindness, inclusivity, and care for others. Through the analysis of visual signs such as gestures, facial expressions, and symbols of solidarity, the study reveals that Pertamina seeks to build a positive corporate image through a strong humanitarian message. The signs used in the advertisement convey the importance of empathy, social collaboration, and respect for diversity. The advertisement not only promotes the brand but also functions as an educational tool, instilling moral and social values in the audience. By using Peirce’s semiotics, this research uncovers the deeper meanings embedded in the advertisement’s visual elements, demonstrating how the company connects with society through values that transcend business objectives.

The improvement of Islamic elementary education quality largely depends on the competence of teachers as the primary agents of learning. In the context of Madrasah Ibtidaiyah (MI), the challenges of globalization and the implementation of the Merdeka Curriculum demand teachers to develop professionally, innovatively, and with strong Islamic values. This study aims to analyze the integration of transformational leadership and organizational culture in enhancing the quality of teachers’ human resources in MI. A qualitative approach with a case study design was employed at three Islamic elementary schools in Central Java. Data were collected through interviews, observations, and documentation, and analyzed using the Miles and Huberman model with source and method triangulation for validation. The findings reveal that transformational leadership practiced by school principals plays a crucial role in building teachers’ motivation, commitment, and change orientation through exemplary behavior, inspiration, and empowerment. Meanwhile, an organizational culture rooted in Islamic values strengthens collaboration, professionalism, and shared responsibility among teachers. The integration of these two elements creates a synergistic effect that enhances teachers’ pedagogical, professional, and spiritual competencies. It can be concluded that transformational leadership combined with a strong organizational culture serves as an effective strategy to sustainably improve teacher quality in Madrasah Ibtidaiyah..

This study explores the dissemination of Sufi teachings through the TikTok account @Al.Amiin.id, highlighting how visual aesthetics, symbolism, and narrative techniques play a role in conveying spiritual messages to young audiences in the digital era. Using a qualitative approach with a critical case study strategy, this research analyses how elements such as colour, light, music, and spiritual metaphors are combined with reflective emotional narratives to preserve the depth of Sufi teachings. Drawing on Stig Hjarvard’s perspective on the mediatization of Religion, the study examines how social media not only functions as a channel for message dissemination but also reshapes religious practices and experiences. The findings reveal that @Al.Amiin.id successfully utilises the logic of digital media—such as short duration, visual aesthetics, algorithms, and trends—as instruments to present Sufism in the form of personal and easily comprehensible micro-narratives. This strategy demonstrates that Sufi preaching undergoes a process of mediatization, in which spiritual values are not merely transmitted but also reconstructed to align with the consumption patterns and cultural sensibilities of digital generations. The study further emphasises that despite the risks of commodification and simplification, Sufi preaching on social media can still preserve its spiritual depth through adaptive approaches. This research contributes to the study of how religious practices are transformed by digital media, offering a model of Sufi preaching that is communicative, inclusive, and relevant in the era of algorithms.

In the following qualitative research, we identified the relationship of architectural styles based on Javanese Culture. The church displays a unique form of architectural acculturation from the church in general which adheres to the European Gothic style. Based on the results of the analysis, the aesthetics of the building combine the architectural style of Rome, namely wide-span buildings and flat domes with local Javanese architecture. The embodiment of Javanese culture is clearly seen in the interior in the form of reliefs and brick materials. The concept of space also puts Javanese architecture in the form of a courtyard without chairs like a Javanese Joglo house. The acculturation functions as an image of local culture so that it is maintained and makes the congregation feel comfortable and dissolve with the atmosphere of the place of worship. The presence of local cultural elements in the church building also shows respect for the values of traditional wisdom without losing the identity of Christianity itself. In addition, the combination of architecture shows that houses of worship can be designed as an inculturative space that is able to bridge the spiritual needs as well as the emotional needs of the congregation. Thus, the church building is not only a place of worship, but also a symbol of harmony between faith and culture in people's lives.

Clothing is not only a primary clothing worn as body protection in everyday life, but has developed into clothing as a work of art. One of them is clothing designed for a big event with certain friends such as carnival or carnival clothing. Carnival costumes are designed to display creativity, joy, and cultural diversity. The design is often inspired by local cultural elements, such as mythology, flora, fauna, or traditional symbols. Carnival costumes are made of various materials, such as cloth, feathers, sequins, glitter, and others. This clothing is made to create a striking, beautiful, and eye-catching appearance. The author considers the historical background, mythology, architecture, and local culture related to temples in Indonesia, can produce carnival costumes that are not only visually appealing, but also rich in meaning and cultural values. The general objective of this study is to determine how the Development of Carnival Costumes with Prambanan Temple Architectural Inspiration. The method used is using the Research and Development (R&D) approach through the ADDIE development model. Each stage of ADDIE (Analysis, Design, Development, Implementation, and Evaluation) is used to systematically direct the costume creation process, from identifying needs to evaluating the final results. Determining factors such as measurements, errors, and weight of the clothing. Ergonomic design will allow carnival participants to move freely and comfortably.

This article examines the operational management model of villages in Garut Regency, West Java, by emphasizing four key dimensions: governance, digital innovation, community participation, and the optimization of local resources. The study explores how the integration of participatory governance, technological innovation, and local potential can strengthen the effectiveness of village development and build an adaptive, sustainable governance system in the era of digital transformation. Using a Systematic Literature Review (SLR) approach, the research analyzes scientific publications and policy documents sourced from international databases such as Scopus and Web of Science, as well as national references including the 2025–2030 Garut Regency Medium-Term Development Plan (RPJMD) and reports from the Ministry of Villages, Disadvantaged Regions, and Transmigration. From an initial pool of 126 publications, 32 primary sources were examined through thematic coding to identify patterns, relationships, and key insights related to village governance, multi-actor collaboration, and public service digitalization. The findings reveal that good governance enhances transparency and accountability, digital innovation improves efficiency and data-driven decision-making, community participation strengthens social legitimacy, and the optimization of local resources supports sustainable economic value creation. These elements form the “Integrative Operational Management Model for Garut Villages,” which emphasizes adaptive collaboration and data-based management. The study also proposes practical strategies related to digital capacity-building, participatory planning, and applied research.

This study aims to examine in-depth the cultural, social, and religious values ​​embodied in the traditional Jaipong dance and their relevance to cultural development in Islamic Religious Education (PAI). The approach used was a qualitative study based on literature review with an ethnopedagogical perspective, which views local culture as a source of learning. The results indicate that Jaipong Dance not only possesses aesthetic elements as part of artistic expression, but also contains moral, social, and spiritual values ​​that reflect the character of the Sundanese people. These values ​​include discipline, creativity, cooperation, courtesy, self-confidence, and a spirit of togetherness and nationalism. All of these values ​​align with the principles of Islamic education, which emphasize noble morals, respect for culture, and the development of student character. Therefore, the integration of local arts and culture, such as Jaipong, into Islamic Religious Education (PAI) learning, can enrich educational methods, provide contextual learning, and foster students' love for Islamic values ​​that are more humanistic, inclusive, and applicable in everyday life.

Inflation, unemployment, and deflation are three fundamental macroeconomic phenomena that are closely interconnected in influencing a nation’s economic stability. These variables illustrate the equilibrium between production capacity, consumption behavior, and government intervention in achieving sustainable economic growth. The main purpose of this study is to explore the interrelationship between inflation, unemployment, and deflation, and to assess their implications for Indonesia’s economic stability. This research applies a qualitative descriptive method, employing literature reviews, document analysis, and secondary data evaluation derived from credible institutions such as the Central Bureau of Statistics (BPS), Bank Indonesia (BI), and the Ministry of Finance. The results suggest that a moderate level of inflation can positively stimulate economic expansion through increased consumption and investment activities. In contrast, excessive inflation tends to erode consumer purchasing power and potentially elevate unemployment rates. Meanwhile, prolonged deflationary conditions may lead to a decline in product prices, reduced business profitability, and slower economic momentum. The interaction among these three factors is complex and dynamic, necessitating a coordinated balance between fiscal and monetary policies to safeguard overall economic stability. This study concludes that effective inflation control, job creation, and deflation prevention are critical elements in strengthening Indonesia’s long-term economic resilience.