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The increasing number of internet users makes Indonesia a very potential market for e-commerce. The growth of the middle class and the literacy rate of online buyers and sellers is also growing. E-commerce itself is not new, but its rise marks a new milestone for this industry in the country. Although it is growing quite rapidly, there is still one major problem that is preventing e-commerce in Indonesia from taking off, namely the problem of consumer trust in e-commerce sites. Consumers still do not trust the sales system with a non-physical buying and selling process, do not trust to provide credit card numbers to e-commerce services and are still afraid of fraud. However, this crisis of trust can actually be solved. One of the many ways is to use a payment service that has guaranteed security. Not all e-commerce can provide their own payment system, now there are many services that provide a secure payment system and are especially easy to apply to online stores. E-commerce players can use this payment system easily, quickly and which can improve the performance process in their online stores. However, the selection of services that provide a payment system must also be considered carefully. A secure payment system provider will provide a sense of security to prospective buyers, meaning that consumer trust must be built by e-commerce service providers so that consumers can be comfortable and do not encounter problems in making purchases and paying for products in the online stores provided.Security is important, the use of credit cards is widely highlighted because there are still many unpleasant incidents or fraud that occur due to the use of credit cards. Education on this security needs to be carried out continuously, because it will be related to consumer behavior.

Typhoid fever is an infection of Salmonella enterica bacteria, especially Salmonella typhi which causes typhoid fever that occurs suddenly. Typhoid fever, also known as typhoid fever, is a disease with a high case rate. Parents' lack of attention to children's tendency to buy unhealthy foods will affect children's behavior in buying food and family history of having experienced typhoid fever and personal hygiene is a significant factor in increasing the risk of typhoid fever. The purpose of this study is to find out the Overview of Knowledge in Mothers About Pediatric Typhoid Fever. This type of research is descriptive design. Sampling is carried out by Accidential Sampling with a total of 30 respondents and data collection using questionnaires. The study shows that 18 respondents (60.0%) are knowledgeable about the causes of the sufficient category, 23 respondents (76.7%) are knowledgeable about the signs and symptoms of the sufficient category, 17 respondents (56.7%) are knowledgeable about prevention of the sufficient category, 23 respondents (76.7%) are knowledgeable about the treatment of the sufficient category and 21 respondents (70.0%) are knowledgeable about typhoid fever. Based on the results of the study, it is found that most of the mothers at Santa Elisabeth Hospital Medan have enough knowledge about typhoid fever. Researchers urge to pay more attention to children's hygiene, to maintain children's health and avoid diseases such as typhoid.

Impulse buying is a situation where consumers carry out the shopping process without any prior plans or it happens suddenly. DIY is the area with the highest internet users on the island of Java and its population is dominated by Gen Z. Gen Z is a generation that grew up with the development of existing technology and always follows the development of existing trends. The presence of e-commerce makes it easier for Gen Z to carry out the shopping process which can be accessed easily. Factors that cause this impulse buying behavior include shopping lifestyle and fashion involvement. This research aims to determine the influence of shopping lifestyle and fashion involvement on impulse buying at Shopee. This research uses explanatory research with a quantitative approach using a sampling technique using the purposive sampling method. Data was taken using an online questionnaire from 200 respondents. Data analysis in this study was assisted by SPSS version 27 software. The results of this research show that the shopping lifestyle that consumers have and fashion involvement or consumer involvement in the fashion products offered by shops is increasingly developing following existing trends, which can lead to impulse buying in consumers. The conclusion is that the variables shopping lifestyle and fashion involvement influence impulse buying at Shopee.

The dairy industry seeks to increase consumption through various marketing strategies, because from BPS data in 2020, the level of milk consumption in Indonesia is still low. The aim of this investigation was to analyze the impact of brand ambassadors, sales promotion, social media marketing, consumptive behavior, brand trust, also halal labels on purchasing decisions for Ultra Milk x ITZY products. This investigation uses a quantitative approach with a questionnaire instrument filled out by 245 respondents, where the data is analyzed using normality, heteroscedasticity, multicollinearity, validity, reliability, also multiple linear regression analysis tests. The outcome showed that all independent variables, namely the impact of brand ambassadors, sales promotion, social media marketing, consumptive behavior, brand trust, also halal labels had a significant impact on purchasing decisions both partially also simultaneously. Overall, these variables influence purchasing decisions by 92.4%. This study concludes that these marketing factors play an crucial role in impacting consumer decisions to buy dairy products, also can be used as a reference to improve marketing strategies in an effort to increase milk consumption in Indonesia.

Background: The e-commerce industry in Indonesia has experienced extraordinary growth in recent years.  The rapid growth of e-commerce then gave birth to e-commerce in the form of a travel agent service called Traveloka.  Currently, the tagline #DontWorryNoLoss is the latest benefit offered by Traveloka to its consumers.  The #DontWorryNoLoss campaign by Traveloka on Instagram is aimed at getting the target audience interested in buying their products online, which in this context is travel agent services through their application or website.  Purpose: This research aims to examine the influence of the #DontWorryNoLoss campaign on the Traveloka Instagram account on online purchase intention.  The background to this problem is the rapid growth of e-commerce and the role of social media in product promotion.  The problem formulation focuses on how attitude toward the behavior, subjective norms, and perceived behavioral control influence consumer purchasing intentions.  The theory used in this research is the Theory of Planned Behavior developed by Ajzen (1991).  The aim of the research is to determine the significant influence of these three variables on the online purchase intention of Instagram followers @traveloka.id.  Method: The research method used was an explanatory survey by distributing questionnaires to 81 respondents.  Results: The results of this research show that there is a positive and significant influence of the #DontWorryNoLoss campaign on the online purchase intention of @traveloka.id followers.

This study investigates the factors influencing Sichuan consumers' purchase intention on e-commerce in the apparel industry. The economic advantages of live streaming and e-commerce have attracted widespread attention, and researchers are particularly keen on delving into the psychological impact of these new channels on consumers' buying behavior. The emergence of new sales channels in the apparel sector is increasingly vital in stimulating sales growth. The number of respondents for this study was 395. The results of this study show that consumers’ purchase intention for e-commerce in the apparel industry would be impacted by performance expectation,  effort convenience, perceived usefulness, perceived behavior control expectation, and social impact. These findings have practical implications for marketers and e-commerce platforms, enhancing the consumer experience and increasing purchase intention.

The advancement of information technology and globalization has transformed shopping behaviors, with social media becoming the primary platform for online shopping. This study aims to analyze the online shopping preferences of residents in Binjai City through social media using clustering methods, specifically the K-Means algorithm. Data were collected via a questionnaire targeting 523 respondents in Binjai City, focusing on variables such as gender, age, and the social media platforms used. Clustering methods are employed to group online shopping data into representative clusters, helping identify community preferences for specific social media platforms for shopping. Matlab is used to process the data and generate relevant insights into online shopping patterns, facilitating decision-making regarding the selection of the most suitable social media platform for transactions.The findings of this study are expected to provide valuable insights for both sellers and buyers in determining the most effective social media platforms for online shopping. Additionally, the results will be useful for residents of Binjai City to understand and choose the social media platforms that best meet their online shopping needs.      

In the rapidly growing era of digitalization, significant changes have occurred in consumer behavior, especially with the existence of e-commerce platforms and online marketing innovations. Today's consumers frequently browse for information about fashion products before making a purchase. Goals of the study to examine the impact of product searches on impulsive buys, Together with the relationship's moderating effect of flash sales, as well as sharia business perspective. Purposive sampling is a quantitative research method that is utilized. involving Shopee users in Bandar Lampung City. Data were collected using a Google Form-based questionnaire with a Likert scale. The findings indicated that the chance of making an impulsive purchase increased with the amount of time spent searching.. In addition, flash sales were shown to moderate this relationship, increasing impulse buying tendencies when found during browsing. These findings imply that the management of product browsing and flash sale offers needs to be considered in marketing strategies, taking into account the Shariah perspective to ensure fair and non-wasteful transactions.

Working capital is to finance the company's daily operations, such as paying salaries, buying raw materials, paying transportation, paying debts, paying electricity accounts, and paying other costs. The purpose of this study is to analyze the behavior of data on profitability, liquidity, and leverage variables on working capital. Quantitative methods emphasize aspects of measurement and calculation. The manufacturing company used a research method, namely purposive sampling. The data used is secondary data sourced from the statement of financial position and profit and loss in the company's annual report. This study was conducted to determine whether each independent variable affects the dependent variable. The results of this study indicate that Profitability, Liquidity, and Leverage together (simultaneously) have a significant effect on Working Capital. Based on the results of partial panel data analysis, the Profitability variable has a negative effect on Working Capital. The Liquidity variable has a positive and significant effect on Working Capital. Leverage variable has a negative effect on Working Capital.    

This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies.   Keywords: This study aims to analyze the influence of social media and consumer behavior on the decision to purchase fashion products. This study uses quantitative methods with questionnaire distribution techniques. Data was collected from generation Z in the Mojokerto region and obtained 86 respondents who were actively using social media to find information and buy fashion products. The results of the analysis that had been carried out using SPSS in the t test showed that social media affected the purchase decision with the results of the tcount value of 4,436> ttable 1,9886 with a significant 0,000 <0.05 and consumer behavior affected the purchase decision with the results of the tcount value of 3,667> Ttable 1,9886 with significant 0.001 <0.05. While the results in the F test show that social media and consumer behavior have a simultaneous effect on purchasing decisions with the results of the value of F count 25,981> F Table 3,9546 with a significant 0,000 <0.05 which means that social media variables and consumer behavior influence purchasing decisions. The findings of this study indicate that social media and consumer behavior are an important factor that needs to be considered by the fashion brand in developing their marketing strategies.    

This study explores human complexity and its impact on macroeconomic development. The main focus is on the buyer's mental variables, such as financial assumptions and courage, and how these elements influence business utilization and behavior. Information from measured studies and investigations shows that positive monetary assumptions will often strengthen financial movements, while vulnerabilities or negative assumptions can hinder monetary developments. The proposed strategy suggestions include clear correspondence to rebuild public confidence and appropriate monetary enhancement arrangements. By understanding these elements, this exploration provides further insight into the collaboration between shopper brain science and macroeconomics, which is important for planning compelling strategic systems in the face of advanced economies.    

Currently, we live with various conveniences, especially when shopping. These conveniences produce many benefits, but there are also some negative impacts, one of which is consumptive behavior. Consumptive behavior is the action of someone who uses or buys something, either goods or services excessively. Usually prioritizing the urge of desire rather than need. This urge of desire is what in the perspective of Sufism psychology according to Frager is something that needs to be minimized, the reason researchers chose Frager's concept of Sufism psychology is because consumer behavior is closely related to nafs, and Frager is a Sufism psychology figure who is most detailed in describing the concept compared to other figures such as Al Ghazali. This study aims to see how consumer behavior is studied in the theory of Sufism psychology according to Robert Frager and how psychospiritualism is applied in minimizing consumptive behavior. The method used in this study is a descriptive qualitative method with a form of library research. According to Frager's study of Sufism psychology, consumptive behavior can be categorized into tyrannical nafs and lawwamah nafs, but consumptive behavior can be reduced when it is in the category of inspired nafs. Meanwhile, consumptive behavior will completely disappear if it is at the level of peaceful nafs, pleased nafs, approved nafs, and pure nafs. The psychospiritual applications that can be applied include: fasting, seclusion, serving brothers, and remembering death.        

This research aims to analyze the consumer buying behavior consequential variables consisting of, Ecolabeling, Green Branding, Green Advertising, Environmental Knowledge, and Green Consumption. The sampling method used is non-probability sampling with purposive sampling technique. A total of 200 respondents had purchased or knew about environmentally friendly products and had ecolabeling labels. Data was collected through a cross-sectional questionnaire. Then the data was analyzed using SEM Structure Equation Modeling. The results of hypothesis testing show that there is a positive influence of Ecolabeling, Green Advertising, Green Branding, Environmental Knowledge, Green Consumption on Consumer Buying Behavior. The results of this research can provide input for entrepreneurs or companies that make environmentally friendly electronic products to further increase their green marketing and also product sales.                                                                  

In order to have strong competitiveness in an environment that continues to move dynamically, a business entity such as NAV Karaoke needs to think about a superior service package that has high competitiveness and is a favorite service that consumers want. In creating a NAV karaoke service or product package, it is necessary to think about a design that truly reflects the consumer's desires for karaoke entertainment products. Starting from the need to create a karaoke service design sourced from consumers, the researcher intends to empirically study what product or service items are like regarding the quality of service provided by PT. NAV Karaoke Family Biliton Surabaya, from this research it is hoped that it will be possible to find out how the public perceives existing services and how to improve them. Consumer preferences can literally be interpreted as the behavior shown by consumers in searching for, selecting, buying, using, evaluating the quality of business products and services that can satisfy their needs (based on a value system / experience / customer value). Consumer preferences for the attributes of a product are the level of suitability of the attributes of the product or service with consumer needs. The main factor necessary to know and understand value is to be truly aware of the needs of individual consumers and the market segments in which they are concerned. Service design is the value contained in a service and in the form of a service appearance that is distinctive and attractive and differentiates it from competing services, where service design can produce its own allure that attracts consumers' buying interest.

The rapid growth of e-commerce has significantly transformed consumer behavior, particularly among university students. This study examines how e-commerce platforms affect the interest and shopping preferences of students of the Faculty of Economics and Islamic Business, UIN Sultan Maulana Hasanuddin Banten. By analyzing data from surveys conducted among students, the research identifies key factors that drive their engagement with online shopping. These factors include convenience, variety of products, competitive pricing, and the ease of comparing different products. The study also highlights the role of technological advancements, such as mobile applications and secure payment gateways, in enhancing the online shopping experience. Furthermore, it explores the psychological aspects, such as the excitement of online deals and the influence of social media advertising, on students' shopping habits. The findings suggest that e-commerce has not only increased the frequency of students' purchases but also diversified their buying patterns. However, the study also addresses potential challenges, such as the risk of overspending and the impact of impulsive buying. Overall, the research provides valuable insights into the evolving landscape of consumer behavior in the digital age, emphasizing the importance of e-commerce in shaping the shopping interests of the younger generation.      

Online loans are currently increasingly popular among the public with the development of technology.  The sophistication of this technology has had a very significant impact on the survival of society, which will make people more consumptive through the arrival of electronic or non-cash means of payment, without cash this will create impulsive shopping behavior where someone buys products without planning.  This research aims to analyze the influence of financial knowledge on online loan interest behavior, to determine the influence of financial behavior on online loan interest and to determine financial attitudes towards online loan interest in the Kupang city community.  This research uses primary data by distributing questionnaires online to 100 respondents in Kupang City who are online loan users.  This research uses non-probability purposive sampling.  Data analysis in this research uses multiple linear regression analysis with the results of the research showing that financial knowledge, financial behavior and financial attitudes have a significant effect on interest in online loans among people in Kupang City.

Students’ decisions to buy on the Shopee platform are influenced by various variables. Free shipping vouchers are one of them. The impact of providing free shipping coupons on purchases of the Shopee platform by students. Thirty-eight Shopee users who had received free shipping vouchers were given a questionnaire as part of the research technique. To evaluate the relationship between the independent variable (free shipping coupon) and the dependent variable (purchase choice), data analysis was carried out using basic linear regression. The results of the research show that there is a significant positive influence between providing free shipping vouchers on students’ purchasing decisions. This shows that providing free shipping vouchers can increase students’ interest and motivation to make purchases on the Shopee platform. The managerial implication of this research is that it is important for e-commerce platforms to consider the strategy of providing free shipping vouchers as a way to increase sales and influence consumer purchasing decisions. In addition, this research adds theoretical insight to knowledge about the variables that influence online shopping behavior, especially among students. The results of this research are intended to serve as a guide for future academics who wish to conduct studies on consumer behavior and marketing tactics in the digital era.

Technological advances are advancing rapidly, shopping can be done even without leaving the house. Tiktok is one of the online shopping media with the tiktokshop feature. In the tiktokshop application there is a live streaming that is carried out to review the seller's product. In live streaming, it offers discount vouchers that attract the attention of buyers. Teenagers are very easily tempted by voucher offers. This triggers teenagers to do impulsive buying behavior. In this study it was measured using a likert scale. The research subjects were 100 students of Walisongo State Islamic University Semarang. This research uses probability sampling technique. Research using quantitative methods. Based on the research that has been done, the research results show that the significance value is 0.000 (p <0.05) so, there is an effect of shopping discount vouchers on the live streaming application of the tiktok application on impulsive buying in Walisongo State Islamic University Semarang.

The coronavirus is the cause of the COVID-19 pandemic. The government is implementing policies that limit community activities to reduce the number of positive cases. The community experiences many effects, especially the lack of access to buy daily necessities. As a result, many people switch to online shopping rather than shopping directly in shops, markets, supermarkets, and so on, one of which is e-commerce. It is hoped that this article will be able to find out how the corona pandemic affects e-commerce and consumer behavior. The results show that the corona pandemic can have a positive impact on e-commerce, consumer behavior and e-commerce.

The Thrifting Shop has become one of the Small and Medium Enterprises (SMEs) that have experienced significant development over the past few years. The current era of globalization has led to consumer behavior influencing the lives of the general public. This is influenced by changing habits and lifestyles. This behavior requires a larger budget, as it is no longer just about meeting needs but also about satisfying desires. Currently, there is a trend towards second-hand clothing (fashion thrift) to meet the increasing demand of consumers, considering that times have changed, buying second-hand clothes has become a trend and a lifestyle that is growing rapidly in Indonesia. Therefore, many new business owners are trying to venture into this thrift business through online platforms like live e-commerce. When discussing the sustainability of a business, it is undeniable that it will face risks. These risks are not only caused by internal factors but also by external factors that force us to be more vigilant in facing these risks. These risks do not only appear in large businesses but also in small-scale businesses like SMEs. This study aims to identify operational risks, their causes, and their impact on business activities and find solutions to address operational risks that occur. The research object is Yodshi Fashion, which is one of the online thrift stores in Cirebon. This study uses a qualitative method with data collection techniques through online observation and interviews with business owners, as well as an analysis based on Enterprise Risk Management (ERM). The research results show that there are operational risks, such as the mismatch between the quality of clothes and stock with customer demand, fluctuations in live traffic on e-commerce, high administrative costs on e-commerce, intense competition among online thrift sellers, a large number of PHP customers during live sales, and the cancellation of COD orders by customers. These risks include internal and external operational risks with a high risk level that occurs in Yodshi Fashion Cirebon. These operational risks can affect the quality of products presented and disrupt the service process for customers. Risk management is crucial for operational activities to minimize and prevent the possibility of risks that can cause losses for Yodshi Fashion Cirebon.