Publication Search

Visual communication is an effective way to convey messages, especially in the context of delivering messages for the development of children's character. Beneficial visual content can help shape the values and perspectives of children. By controlling the consumed content, we can ensure a positive learning experience for children. Paying attention to the visual content provided to children is a crucial step in creating an environment that supports their positive growth. This journal explains how an animated children's song becomes an educational tool broadcasted through the YouTube platform. By combining careful theoretical and research methodology approaches, this journal explores how animated content on YouTube can serve as an educational tool for children. The results of this study will create an understanding of an easily accessible educational tool for children through the YouTube platform. The discussion of this topic can provide valuable insights to support the effective design of animated content in aiding the developmental stages of children

Era of media convergence, television programs are required to integrate traditional broadcasting with digital platforms to maintain their relevance. This study explores the branding strategies of the Jalan Jalan program by Kompas TV across Instagram, Youtube, and Tiktok. Using a qualitative descriptive method with participatory observation, the research examines how the program adapts its content for each platform based on their unique characteristics and audience behavior. The study reveals that Jalan Jalan employs platform specific strategies, such as short-form video teasers on Instagram, full episodes with personalized visual elements on YouTube, and bite-sized, engaging travel content on TikTok. These strategies reflect an understanding of media convergence through multi-platform storytelling and audience interaction. The findings highlight key challenges such as content competition and unstable algorithms, alongside opportunities like viral exposure and collaborative branding. This research contributes to strategic communication studies by providing insights into adaptive branding practices in the digital media landscape..

This study investigates how artificial intelligence (AI) is transforming Islamic journalism and digital da’wah by analyzing the ethical challenges posed by algorithmically mediated media. Employing a critical-interpretive approach, the research examines how algorithmic logic impacts the production, visibility, and ethical dimensions of Islamic content on platforms such as YouTube and TikTok. The findings reveal a growing tension between Islamic communication principles—sidq (truth), amanah (trust), and hikmah (wisdom)—and the operational values of AI systems that prioritize virality, personalization, and engagement metrics. This paper contributes to global discourse by proposing a hybrid ethical framework that bridges Islamic communication ethics with digital media accountability. It argues for an integrative model where spiritual integrity, transparency, and justice guide the development and use of AI in Islamic media contexts.  

The purpose of this research is to study the phenomenon of slurred language disorder using a psycholinguistic approach. This study concentrates on the phoneme changes that occur in individuals with lisp disorder who are active on digital platforms such as YouTube and TikTok.  One definition of lisp disorder is difficulty articulating certain phonemes, especially /r/, /k/, and /s/, which impacts the ability to speak effectively.  Using observation and analysis of the utterances of five individuals with a lisp featured in the videos, this study employed a descriptive qualitative methodology for data collection. Based on the age and physical condition of each subject, the analysis results show the substitution of the phonemes /r/ into /l/, /w/, /g/, /c/, /k/ into /t/, and /s/ into /c/.  This study provides important knowledge about the phonological changes of lisp disorder and how it impacts language acquisition and public communication in the digital age.

In advertising, females are frequently positioned as the center of attention to establish product image through culturally recognized signs and symbols. Advertisements transcend their promotional function, acting as media that both reflect and influence societal perceptions, including gender roles within daily life. This is exemplified in the Vicks VapoRub advertisement titled "Mother's Amazing Hands," which portrays women as mothers perpetually prepared to care for their families. This study investigates the representation of the mother's role within the aforementioned advertisement using Roland Barthes' semiotic theory. The research aims to twofold: 1) identify the denotative, connotative, and mythical meanings embedded within the Vicks VapoRub "Mother's Amazing Hands" ad; and 2) analyze the portrayal of the mother figure through the lens of Barthes' semiotic framework. The research employed a qualitative descriptive approach, utilizing Barthes' semiotic analysis method alongside concepts of social construction of reality, cinematography techniques, and the societal role of mothers. Through the analysis of verbal, non-verbal, audio, and visual elements within the advertisement, the study revealed the multifaceted representation of the mother's role. This includes functions of caregiving, nurturing, and treatment of family members, ultimately portraying the tangible actions a mother takes in providing for her family.

The rapid development of social media has changed the learning patterns of the digital generation, including in learning Japanese. This study examines the effectiveness of short videos based on social media such as YouTube Shorts, TikTok, and Instagram Reels as a medium for learning Japanese. The study used a quantitative approach through a descriptive survey with a Likert scale instrument, involving 61 respondents who had experience teaching Japanese using short videos. The findings showed that this media effectively improved vocabulary and phrase understanding, practised pronunciation, and built learning motivation. However, its effectiveness in developing productive skills such as speaking and writing is still limited. Most respondents also stated the need for longer content to deepen mastery of the material. These findings indicate that short videos have the potential to be an interesting, practical, and easily accessible learning medium. However, the development of learning content should be directed at combining the visual appeal of short videos and communication practice-oriented materials to achieve more optimal and sustainable learning outcomes.

The documentary film “Pedal Waktu Jalanan Bandung” was a final project that explored a vintage bicycle community known as Paguyuban Sapedah Baheula Bandoeng (PSBB). The creation of this work is driven by a concern over the gradual disappearance of onthel bicycles amidst the wave of modernization in the city of Bandung. This project aimed to document the scriptwriting process of a documentary film by applying an expository narrative approach, in which the writer served as the scriptwriter. The film was developed through three main stages: pre- production, production, and post-production. During the pre-production phase, the writer conducted in-depth research and field observations, and developed a script framework, synopsis, treatment, and interview questions. The production phase involved filming, conducting interviews, and recording voice-over narration. Post- production included visual and audio editing as well as finalizing the distribution through the YouTube platform. The final result was a documentary that not only delivered historical information but also raised emotional awareness about the importance of preserving traditional values. In conclusion, the application of an expository narrative successfully strengthened the storytelling structure and provided a deeper understanding of the vintage bicycle community in Bandung.

This study examines expressive speech acts in the comments section of One Direction’s YouTube video titled “10 Years of One Direction.” It aims to identify the types of expressive acts used, explore their communicative purposes, and determine which type is most frequently employed. The research uses Searle and Vanderveken’s (1985) classification—which includes acts such as thanking, apologizing, congratulating, praising, sorrowing, boasting, blaming, and greeting—and Leech’s (2014) categorization of speech act functions (competitive, convivial, collaborative, and conflictive). Using a descriptive qualitative approach supported by basic quantitative analysis, the study analyzes 70 selected comments from the video. Results show eight types of expressive speech acts: thanking, congratulating, praising, sorrowing, blaming, happiness, boasting, and regretting. These acts mostly serve convivial, collaborative, and conflictive functions. Notably, sorrowing was the most frequent, appearing in 28.57% of the comments, indicating a strong nostalgic and emotional response among fans. The findings highlight how digital fan communities use expressive language to share emotions and build collective memories.

The rapid advancement of digital technology has transformed the landscape of language learning, particularly in the post-pandemic era where self-directed learning through mobile applications and online platforms is increasingly common. This study explores the effectiveness of two popular digital tools LuvLingua and YouTube in supporting independent Japanese language learning among Indonesian university students. LuvLingua offers a structured, gamified approach suitable for beginners, while YouTube provides authentic and contextual exposure through real-life content. Using a descriptive quantitative method, this research involved twelve students from non-language majors who actively use both platforms to study Japanese. The findings reveal that each platform has distinct advantages: LuvLingua excels in foundational vocabulary and pronunciation, whereas YouTube significantly enhances listening skills and cultural understanding. The combination of both platforms yields optimal learning outcomes, although success heavily depends on learners’ motivation, discipline, and time management. This study contributes to the growing body of research on technology-assisted language learning and provides practical recommendations for learners, educators, and content developers.

This study examines the role of technology in the transformation of Siri' na Pacce cultural values among the Z generation in Makassar City. The values of Siri' (shame) and Pacce (pain) are deeply rooted philosophical foundations in Bugis-Makassar society, but face relevance challenges in the digital era. Through a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation, this study analyzes how digital media such as Instagram, YouTube, and TikTok act as a means of transmitting traditional cultural values. The results show that technology facilitates the dissemination of Siri' na Pacce values in a broader and more engaging way for generation Z, while transforming cultural understanding from what was previously perceived as a culture of violence to civilized values. This research concludes that there is a need for synergy between digital technology, family and educational institutions to ensure that Generation Z does not only know the value of Siri' na Pacce superficially, but is able to internalize and implement it in daily life according to the context of the times.

This research looks into how well Duolingo and YouTube help people learn Japanese. A quantitative approach was taken, gathering information from 35 individuals through an online questionnaire. Participants were chosen based on whether they used Duolingo, YouTube, or both platforms. The questionnaire explored their past learning experiences, how they use these platforms, their preferences, how effective they think these tools are, and what challenges they encountered while learning. The findings reveal that most of the participants already had some background in Japanese and preferred online resources due to their accessibility, no cost, and fun features. Duolingo was liked for its organized, game-like approach, whereas YouTube was appreciated for its authentic, visual materials. A lot of people enjoyed learning at their own pace, finding listening and pronunciation to be useful strategies. Some individuals struggled with staying motivated and dealing with complicated grammar rules. To sum up, both Duolingo and YouTube are good resources for learning basic Japanese, especially for those studying on their own. However, they work best when used alongside other resources. It is suggested to combine digital tools with guidance from teachers for the best outcomes.

This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.

The evolution of social media and its algorithms has transformed the dissemination of Pancasila as Indonesia’s national ideology. This study aims to analyze the representation of Pancasila in algorithmically curated digital discourse and its impact on public understanding. A qualitative approach, combining digital discourse analysis and netnography, was applied to examine content on Twitter, Facebook, Instagram, and YouTube. Findings reveal the dual role of social media algorithms: while facilitating educational content on Pancasila (e.g., religious tolerance, human rights campaigns, and nationalism), they also amplify polarizing content, hoaxes, and hate speech that contradict Pancasila values. Analysis of Pancasila’s five principles shows that conflict-driven content (e.g., ethnic-religious issues) gains higher virality due to algorithms’ prioritization of engagement metrics. The filter bubble and echo chamber phenomena exacerbate discourse fragmentation, hindering inclusive dialogue about national ideology. The study concludes that Pancasila-based digital literacy, algorithmic transparency, and multistakeholder collaboration are critical to optimizing social media’s role in strengthening national identity. Policy recommendations include integrating "social cohesion" parameters into algorithm design and regulating content to uphold diversity. 

This study aims to analyze the use of implications and patterns of violations and compliance with the principle of Grice's cooperation in Prabowo Subianto's political speech. This study uses a qualitative descriptive method with data in the form of transcripts from the YouTube video "Closing of the Third Congress of the Nasdem Party" on August 25, 2024. Data collection was carried out using the free listening technique and the recording technique. The results of the study showed that in the political speech analyzed there were 39 implicit speeches, consisting of 16 conventional implicit speeches (41%) and 23 unconventional implicit speeches (59%). In addition, it was also found that S 37 maximum violations and 13 maximum compliance. The most dominant violations were the maximum quantity (43%), followed by the maximum quality (16%), the maximum relevance (22%), and the maximum method (19%). Meanwhile, compliance with the maxim occurred most in the maxim of quality (31%), followed by maxim of relevance (23%) and maxim of means (15%). These findings suggest that politicians often use communication strategies by providing exaggerated information, conveying implicit messages, or shifting the topic of conversation to shape an image and influence public opinion.

Learning media has an important role in increasing the effectiveness of the teaching and learning process. This study aims to analyze the use of podcasts as a learning medium in the Media and Educational Technology course at the Islamic Religious Education Study Program, Primagraha University. The research approach used is qualitative descriptive, with data collection through observation, interviews, and documentation. The research subjects are students who take the course, selected purposively based on the criteria of active users of social media and digital software. The results of the study show that podcasts are an effective learning medium in increasing students' interest and motivation to learn. Although the majority of students are used to using platforms like YouTube and Instagram, they don't have any experience in producing and distributing podcasts. The implementation of podcasts not only provides a new learning experience, but also encourages creativity and improves students' digital literacy. Group-based learning projects such as Ngajak Podcast show positive responses from students and show increased engagement in exploring educational materials independently. Thus, podcasts can be an alternative learning media that is relevant to technological developments and students' digital habits today.

This research was motivated by the author's admiration for Widji Thukul's work and the author's interest in analyzing one of the poems as an extraordinary work because there are many meanings that need to be studied. The purpose of this research is to analyze the cyber literature of Widji Thukul's poem “Apa Guna” in YouTube platform with Expressive Approach. The research method used in this research is descriptive qualitative method, which is a method used to describe the condition of the object naturally, in detail, and systematically at an exclusive time; as well as to find insights, with the researcher as the main instrument in the research. The result of the analysis stated that the cyber literature in the Hyperlink of poem “Apa Guna” by Widji Thukul presented in YouTube platform can be connected with other platforms, such as X, Instagram, Facebook, Whatsapp, and TikTok; and its Hypertext can be connected with poems “Air Kendi”, “Sajak Anak Muda”, “Buku Itu Cahaya”, “Di Negerimu”, “Satu Saat dalam Sejarah”, “Awas”, ‘Soliloquy’, “Menempuh Jalan Rakyat”, “Tanah Sunda”, and poem “Surat Ini Adalah Sebuah Sajak Terbuka”. In the development of technology, the poem “Apa Guna” by Widji Thukul remains relevant to the current situation, both in terms of presentation and the content and meaning of the poem itself. With the literary expressive approach, this poem expresses Widji Thukul's anger, annoyance, and disappointment towards the intellectuals and the rulers, as well as his concern and empathy towards the helpless common people. This is reflected in the diction used in each line of his poem. In the cyber literary context of the poem “Apa Guna”, Hyperlinks and Hypertext help to expand and emphasize the meaning of the poem with inter-platform links and interlinks between other poetry texts.

This study explores the political communication strategies of Islamic parties in facing elections during the digital era in Indonesia. Using a qualitative normative approach, the research focuses on literature analysis, regulatory review, and interpretation of relevant legal documents. Findings show that Islamic parties actively utilize social media platforms such as Instagram, Facebook, Twitter, and YouTube, along with official websites and digital applications to deliver political messages. Their communication strategies integrate religious messages with social, economic, and national issues, adopting a moderate and inclusive narrative to attract young, digitally active voters.Collaboration with influencers, religious leaders, and online communities also plays a significant role in expanding their outreach. However, challenges remain, including unequal technology access in rural areas, low digital literacy among certain groups, and the threat of disinformation that could damage political reputations. Additionally, digital campaign regulations in Indonesia are still inadequate.The study concludes that the success of Islamic political communication in the digital era depends on the ability to manage digital identity, engage with online communities, and respond adaptively to emerging issues. It recommends strengthening party cadres’ digital capacities, improving public digital literacy, and enhancing regulatory frameworks to support a more inclusive and democratic political participation.

This study aims to examine how Nadia Omara as a digital content creator plays a role in reviving old literature, especially South Kalimantan folklore, through digital media. Using a descriptive qualitative approach and case study method, data was collected through observations of Nadia Omara's digital activities on platforms such as YouTube, Instagram, and TikTok. This study analyzes the adaptation strategies used by Nadia Omara to make folklore more relevant and interesting for the younger generation. The results of the study show that digital media is not only a means of preservation, but also revitalization of traditional literature. The narrative, visual, and communication style strategies used by Nadia Omara are able to bridge old culture with the modern digital world, as well as build new interest in the richness of regional culture.    

This study aims to examine how Nadia Omara as a digital content creator plays a role in reviving old literature, especially South Kalimantan folklore, through digital media. Using a descriptive qualitative approach and case study method, data was collected through observations of Nadia Omara's digital activities on platforms such as YouTube, Instagram, and TikTok. This study analyzes the adaptation strategies used by Nadia Omara to make folklore more relevant and interesting for the younger generation. The results of the study show that digital media is not only a means of preservation, but also revitalization of traditional literature. The narrative, visual, and communication style strategies used by Nadia Omara are able to bridge old culture with the modern digital world, as well as build new interest in the richness of regional culture.    

The use of digital media as a medium to communicate social messages is increasingly widespread, including in environmental conservation campaigns. One of the platforms used is YouTube, which allows messages to be delivered through a visual and narrative approach. However, not all content produced is able to present emotional impacts and environmental awareness effectively. The strategy for delivering messages is an important factor, especially through literary and visual expressions that can build emotional closeness with the audience. The Rekam Nusantara YouTube channel is an interesting example to study because it combines literary and visual elements in conveying the message of an environmental cleanliness campaign. This study aims to analyze the forms of literary and visual expressions used in the channel and how effective they are in building audience awareness. This study uses a qualitative approach with a descriptive method, which systematically describes the characteristics of the content based on the data analyzed. Data were obtained through literature studies and analysis of video content published by the Rekam Nusantara channel. The results of the study show that this channel utilizes literary elements in the form of poetic narratives and a cinematic visual approach to move the emotions of the audience. However, the effectiveness of the campaign can still be improved by adjusting the theme to the local context and a more specific audience profile. These findings underscore the importance of a relevant and touching narrative-based content strategy to optimize the role of digital media in social and environmental campai.