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Firda Febrianti, Putri; Helmi; Tri Kuncoro, M. Firdaus; Irawati, Dyan

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

Traditional markets in Sidoarjo, like in many places in Indonesia, play an important role in the local economy and community life. However, the challenges of modernization and competition with modern markets have threatened the sustainability of these traditional markets. The role of entrepreneurs and market managers is key in developing traditional markets in Sidoarjo. This research aims to analyze the role of entrepreneurs and market managers in developing traditional markets in Sidoarjo. The research method used is a qualitative study with data collection techniques through in-depth interviews and direct observation in the field. The research results show that entrepreneurs have a strategic role in increasing the competitiveness of traditional markets through product innovation, promotion and improving service quality. Meanwhile, market managers play an important role in organizing market governance, ensuring cleanliness, safety and comfort of visitors, as well as facilitating cooperation between sellers. By actively involving entrepreneurs and market managers in the development process, traditional markets in Sidoarjo can face the challenges of modernization and increase their attractiveness for local communities and tourists. In conclusion, close collaboration between entrepreneurs and market managers is needed to ensure the sustainability and progress of traditional markets in Sidoarjo.

Ali Avvienceena Al Attqia; Arifudin Arifudin; Moh. Haikal Jamaludin; Tegar Fiki Haikal; Rizki Bayhaqi

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the challenges and development strategies of micro, small, and medium enterprises (MSMEs) located in low-income areas in Indonesia. MSMEs play an important role in the Indonesian economy, but in areas with low income levels, MSMEs face various constraints, such as difficulties in accessing adequate capital, technology, and management skills. To conduct this study, the researchers used a qualitative approach by collecting data from various sources of relevant scientific literature. The results showed that MSMEs in low-income settings face several key constraints, including difficulty accessing formal sources of financing, limited use of information technology, and low implementation of good business management practices, such as in marketing and financial record-keeping. To be able to develop MSMEs in low-income environments, comprehensive efforts are needed, such as facilitating MSME access to official funding sources, providing training and assistance in the use of information technology, and improving MSME skills in implementing good business management practices. In addition, the availability of skilled human resources, as well as innovation and creativity are also important factors in supporting the growth of MSMEs in low-income areas. By paying attention to these various aspects, it is expected that the development of MSMEs in low-income environments can run effectively and provide optimal benefits to the regional and national economy, through collaboration and synergy between MSMEs, government, financial institutions, and other stakeholders.    

Arifudin Arifudin; Neli Anjani; Neneng Serliana; Mia Auliah; Amaliah Amaliah

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Green Sukuk is a financial instrument that combines the principles of Islamic finance with sustainable development goals. This article discusses the role, practices, mechanisms, as well as challenges and efforts of the government in developing Green Sukuk in Indonesia. Green Sukuk have great potential in supporting the transition to a sustainable economy by providing a source of funding for environmentally friendly projects. However, challenges such as lack of awareness and capacity of financial institutions need to be overcome to optimize the contribution of Green Sukuk. Through strengthening regulations, outreach, product innovation and international cooperation, it is hoped that the Green Sukuk market can continue to develop and support the achievement of sustainable development goals in Indonesia.    

Muhammad Khairul; Ahmad Syukron Prasaja; Eja Armaz Hardi

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The role of Islamic boarding schools has created interesting dynamics related to economic, educational, political and social relations. The better the economic status, the quality of education, and the wider the influence of power, the better the culture and traditions that are born and developed through Islamic boarding schools. The aim of this thesis is to determine the management of the economic development strategy of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency. This thesis uses the economic development strategy theory of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency. This thesis uses a qualitative approach, data collection methods through observation, interviews and documentation and analysis methods carried out by data reduction, data presentation and conclusions. The research results show that economic development strategy for the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency, is carried out by developing the entrepreneurial spirit of students, practical methods, implementing a partnership pattern, sustainable business units, creating independence and inviting community participation. Constraints in the economic development strategy of the Dalailul Kh Islamic boarding school. Obstacles in the economic development strategy of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency, include low public buying interest and limited facilities and infrastructure. Efforts to develop the economy of the Dalailul Khoirot Islamic boarding school, Muntialo Village, West Tanjung Jabung Regency, include conducting outreach and cooperation and improving facilities and infrastructure.

Silvia Ayu Larasati; Anandyatiwi Istiqomah; Anggrea Sekar Ramadani; Azulfatun Khoiriyah; Denny Oktavina Radianto

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

Social media has become an essential tool in the development of Micro, Small, and Medium Enterprises (MSMEs) in this digital era. This research aims to investigate the role of social media in supporting the growth and success of MSMEs. Through a comprehensive literature review, this study explores the various benefits obtained by MSMEs from the use of social media, including increased visibility and market reach, more intensive customer interactions, and enhanced brand awareness and business image. However, this research also identifies several challenges faced by MSMEs in leveraging social media, including limitations in digital knowledge and skills, as well as managing limited time and resources. Based on these findings, this study concludes that it is important for MSMEs to equip themselves with the necessary digital knowledge and skills, and to develop targeted and sustainable marketing strategies through social media. Additionally, support from government and non-profit organizations in the form of training, resources, and technical assistance can also help MSMEs harness the full potential of social media for their business growth. By overcoming these challenges, MSMEs can maximize the benefits of social media in supporting the growth and success of their businesses in an increasingly digital market.

Dini Anggraeni

Jurnal Inovasi Sosial dan Pengabdian 2024 Lembaga Pengembangan Kinerja Dosen

An entrepreneurial internship is a process of training students to become entrepreneurs so that after graduating students can open employment opportunities. So this independent entrepreneurship program is a way to test students' skills in preparing for the future and improving the skills they have from college. This internship program runs for 4 months from 8 August to 22 November. In this internship program we are taught how to start a business and what it takes to become an entrepreneur. The business that I ran while participating in this program was the food product "CITUL MANTUL". And in the end we made a prototype of the product and held an EXPO.

Gita Pratiwi Ramadhan; Amsah Hendri Doni

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

This research aims to analyze and find out the Poultry Shop Business Development Strategy at the Garuda Poultry Shop, Payakumbuh City. This research uses a qualitative descriptive approach, namely data analysis that is explanatory and data information that is linked to theories and concepts using primary data sources and secondary data. The data collection techniques used in this research were interviews, observation, library research and documentation. The data analysis techniques used are data reduction, data display, and SWOT analysis. The results of this research show that the Garuda PS store is located in quadrant I. Quadrant I is a favorable situation because of opportunities and strengths. The results of the SWOT matrix analysis show that the right strategy for the Garuda PS Store is the SO strategy. The SO strategy is, Maintaining good service, maintaining tested product quality and complementing the products sold. Strategy implementation and obstacles to strategy implementation, namely 1) Checking the product is carried out. The obstacle in implementing this implementation is that product checking is only done manually. 2) Providing the best service to customers, the obstacle in starting this is service costs which always increase. 3) Complementing the products sold with other products. The obstacle in implementing this strategy is the large number of items that are stockpiled. This research contributes to finding out the right development strategy for the development of the Garuda PS Store.

Made Ayu Alivy Khumaira; Arin Oktavia Ramadanti; Diana Putri Damayanti; Ovia Putri Rahmadani; Rusdi Hidayat +1 more

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This article discusses strategies in business planning and development that are crucial for a company's success. The research identifies various strategies that can be employed to tackle rapidly changing market challenges and increasing competition. Through a comprehensive approach, this article explores various planning methods that can assist companies in achieving their business objectives. The findings from this research can serve as a guide for managers and business leaders in developing effective strategies to achieve long-term growth and sustainability.

Siti Nur Qomariah; Novi Herawati

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

This research aims to dissect the Business Development Strategy at UD Bambu Jaya Mandiri, a Home Industry focused on producing Bamboo Shoots, applying SWOT analysis, EFAS, IFAS, and Grand Strategy Matrix. Sample determination was carried out using the purposive method. This study relies on collecting primary data through direct observation and dialogue with the owners and employees of UD Bambu Jaya Mandiri and local officials of Ngoro Jombang Village, as well as secondary data obtained from existing references. To establish a business development strategy in the Bamboo Shoot Home Industry, internal factors with IFAS and external factors are evaluated using EFAS, accompanied by SWOT matrix analysis and Grand Strategy Matrix. Based on the SWOT analysis that examines internal and external factors, the Bamboo Shoot home industry is placed in quadrant 1. This indicates a very advantageous strategic position oriented towards an aggressive growth strategy.

Iskandar Iskandar; Muhammad Dahlan; Ratnawati Ratnawati

Jurnal Ilmu Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

This research aims to explore the role of technology in developing the reading skills of class VIII students at SMPN 2 Bone. With rapid technological advances, education is experiencing a significant transformation, including in teaching and learning methods for reading. This study uses a qualitative approach with a case study method to understand the impact of using technology such as educational software, e-books, and interactive reading applications on students' reading abilities. Data was collected through classroom observations, interviews with teachers and students, and document analysis. The results showed that the use of technology significantly increased students' motivation and interest in reading, as well as improving their reading comprehension. Technology allows access to a variety of more interesting and interactive reading materials, which not only improve reading skills but also broaden students' horizons and knowledge. However, this research also found several challenges, such as limited technological infrastructure and the need for training for teachers to utilize technology effectively. In conclusion, technology has great potential in developing students' reading skills, as long as it is implemented with the right strategies and adequate support.

M.Rony Muhazir; Siska Andriani; Sholichatun Nisa; Fitrianingsih Fitrianingsih; Febi Febriyanti +1 more

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The Real Work Lecture (Kuliah Kerja Nyata or KKN) at STIE Bima is a community empowerment activity carried out by students and Field Supervisors (DPL). This KKN program at STIE Bima took place from August 18 to October 18, 2023, in the Kolo Sub-District. It is undeniable that the Kolo Sub-District has natural potential that needs to be developed through tourism and marine resources by promoting Micro, Small, and Medium Enterprises (MSMEs) and creative industries to be more innovative. The method used in the implementation of the KKN at STIE Bima is through participatory approaches and community involvement in interactions and data collection with MSME actors at the Kolo Sub-District Office. The results obtained from this KKN program include the enhancement of the local community's knowledge in Kolo Sub-District in improving MSMEs and creative industries, thus creating new job opportunities for the community through the application of digital marketing and providing local tourism needs to attract both domestic and international tourists.

Nurfadilla Nurfadilla; Syamsul Bachri; Elimawaty Rombe; Farid Farid 

Jurnal Riset Rumpun Ilmu Ekonomi 2024 Lembaga Pengembangan Kinerja Dosen

The use of information technology, especially e-commerce, has brought about fundamental changes in the way business is conducted. This article presents a literature review of how business development can be achieved through implementing e-commerce strategies. E-commerce not only provides greater access to consumers but also opens up new opportunities for business actors to increase operational efficiency, optimize supply chains, and expand market share. The discussion began by detailing recent developments in e-commerce technology and their impact on business transformation. Next, the focus is placed on business development strategies that can be implemented by business people to optimize the benefits of e-commerce. This research highlights the importance of adaptation and innovation as key elements in facing changing market dynamics. By understanding the potential of e-commerce and implementing the right strategies, businesses can gain a significant competitive advantage and achieve long-term success.

Fani Fani; Elimawaty Rombe; Syamsul Bachri; Mohammad Riswandi Palawa

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Pombewe Huntap is a relocation place for residents affected by disasters in Sigi Regency, Central Sulawesi, especially for residents from Oloboju, Jono Oge, Loru, and Pombewe Villages. The majority of Pombewe Huntap residents work in the agriculture, livestock and Micro, Small and Medium Enterprises (MSMEs) sectors. MSMEs have a vital role in national economic growth, but their development in Pombewe Huntap still faces obstacles. The purpose of this research is to find the best way to develop MSMEs to improve the economy of the Pombewe Huntap community in Sigi Regency. The results showed that Pombewe Huntap MSMEs face major problems related to capital, marketing, and production. This study suggests the village government to improve existing programs to support MSMEs, including training, financial assistance, and provision of equipment, as well as consistent evaluation of results.  

Musnaini Musnaini; Hidayani Syam

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

The purpose of this research is to provide suggestions to help students become more disciplined. This research uses a descriptive qualitative approach. Teachers and students at SMA N 1 Tanjung Mutiara were used as research subjects. We used interview and observation techniques to collect data. Research findings include the strategy for developing discipline at SMA N 1 Tanjung Mutiara as follows: making a mission statement, vision statement and educational goals. regardless of the rules that apply at school. Because developing superior discipline requires applying that discipline both in the classroom and outside the classroom. The discipline of the children of SMA N Tanjung Mutiara is proof of the successful implementation and results of the program. grows in terms of self-control in behavior and friendships and study habits. There are more people who apply discipline well at school than those who don't, but there are still many people who do not apply discipline according to the school's wishes.

Nora Rahmayani; Efni Anita; Ahmad Syukron Prasaja

Jurnal Ekonomi dan Keuangan 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Until now, there are still many who are afraid to start a business, including online business, so a real manifestation of a successful businessman has high self-efficacy/ability in starting a business. Apart from having the ability, a businessman must also be able to understand marketing planning and strategy. well in developing a business so that the business succeeds as expected, therefore the purpose of this research is to find out: 1) How is the self-efficacy of entrepreneurs in online business for FEBI students, 2) What is the strategy for developing entrepreneurship in online business for FEBI students, 3) What are the obstacles faced in developing entrepreneurs in the online business of FEBI students. This type of research is qualitative with a descriptive approach, and the methods used in data collection are observation, interviews and documentation. The subjects in this study were students who had been running their online business for more than 3 years. The number of subjects in this study were 10 people. The results of this study note that FEBI students have high self-efficacy in online business or entrepreneurship, students are confident in their abilities and have expectations for their abilities in doing business online, in building confidence students obtain from several sources, namely personal experience, other people's experiences, verbal persuasion and emotional state. In the student business development strategy it is still not running well and efficiently, and there are obstacles to student businesses such as suppliers, competitors, capital and customers.

Nia Aisyah; Putri Handayani; Moh. Zidan Rikza; Iriani Ismail

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Developments in this global era bring many changes that require a company to have human resources that can compete in current developments. This research aims to determine the existing HR development strategy at the Nelongso Bangkalan Fried Chicken restaurant. The method used in this research is qualitative with data collection techniques in the form of observation, interviews and documentation. The sample in this study used purposive sampling technique. Managers and staff employees were the samples (informants) in this research. The technique used to test the validity of the data is using the triangulation technique. The results of this research show that implementing appropriate HR development strategies can increase employee productivity and company competitiveness in facing the global era..  

Cristina Efrinauli Sinaga; Febrianti Situmorang; Emmi Juliati Sinaga; Resnewi Sitanggang; Juwika Kristina Purba +2 more

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Persaingan Usaha Mikro, Kecil dan Menengah (UMKM) yang semakin ketat dalam hal Ekonomi Digital sudah menjadi nyata dengn semakin berkembangnya teknologi. Perkembangan ekonomi digital semakin meningkat akibat pandemic covid-19. Namun tidak semua UMKM di Indonesia sudah menerapkan konsep digital karena kurangnya pengetahuan atau kurang tersediannya sarana dan prasarana pendukung ekonomi digital. Penelitian ini bertujuan untuk memberikan informasi terkait strategi pengembangan UMKM dalam memanfaatkan ekonomi digital.Ekonomi digital harus memperhatikan faktor-faktor pendukungnya di antaranya ketertarikan, sikap dan kemampuan individu dalam menggunakan teknologi digital dan alat komunikasi seperti smartphone (HP), tablet, PC desktop, dan laptop. Di samping itu, strategi penerapan ekonomi digital yaitu meningkatkan pendapatan pasar ke luar negeri, menambah unit produksi dan meningkatkan kualitas produk, meningkatkan proses marketing online. Keterlibatan para warganet baik sebagai pelanggan, sosial media influener, maupun sebagai reseller menjadi faktor penentu dalam ekonomi digital. Keberhasilan UMKM dalam mengembangkan usahanya ini dapat membantu pemulihan ekonomi Indonesia yang mengalami penurunan akibat pandemic covid-19.  

Mia Maulida; Sisca Septiani

Transformasi: Journal of Economics and Business Management 2023 Universitas 17 Agustus 1945 Semarang

This study aims to analyze the influence of marketing strategy and product quality on the development of the Seblak Teh Hanan business in Parakanlima Village, Jatiluhur District, Purwakarta City. The source of data in this study was obtained from questionnaires (primary) which were distributed to respondents. The population of this research is the consumers of Seblak Teh Hanan . The research sample amounted to 99 people. The research analysis method used is validity test, reliability test, normality test, multiple linear regression, f test and t test and coefficient of determination. The research findings show that the marketing strategy and product quality simultaneously affect business development with the results of the Fcount test of 145.528 and a significance value of <0.05. Based on multiple linear regression analysis, the coefficient of determination is 75.2%. The t-test value of the marketing strategy variable is 3.372 and the t-test value of the product quality variable is 8.102, both variables have a significance of <0.05 so it can be concluded that partially the two independent variables affect the dependent variable.

Syariah Hafizhoh; Fithri Asmelia; Muhammad Akbar Thoha; Arif Rahman Hakim; Amaliah Nurhanisah Gultom +4 more

Populer: Jurnal Penelitian Mahasiswa 2023 Universitas Maritim AMNI Semarang

Culinary business is an economic sector that continues to grow, especially in the food business made from Tahu Walik. This study aims to explore and analyze the development potential of Tahu Walik culinary businesses through an entrepreneurial approach. Data were collected through in-depth interviews with business owners and direct observation at the business location related to marketing and management strategies that have been implemented. The results showed that the entrepreneurial approach plays an important role in the development of the Tahu Walik culinary business. In addition, there is the potential and uniqueness of Tahu Walik as a culinary product as well as supporting factors and obstacles in the implementation of the Tahu Walik culinary business. By utilizing the potential and uniqueness of the product and overcoming existing obstacles, the Tahu Walik industry can continue to grow and contribute to the preservation of Indonesia's culinary culture and the country's economic growth.  

Fidda Rahmawati; Indah Respati Kusumasari

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

Tourism is a creative economy-based service industry that is very important for the progress of the Unitary State of the Republic of Indonesia. Tourism in Indonesia has great potential and makes a significant contribution to the economy, job creation, infrastructure development and community empowerment, including in rural areas. With good and sustainable management, tourism can grow in a sustainable manner and provide long-term benefits. Selection of tourist attractions can be adjusted to the goals of each tourist. The tourist village is a tourist attraction that can be developed and can make a positive contribution to the people of Jombang. The tourist spot chosen in this research is Sumber Biru tourism area. The implementation method used in this study is a qualitative approach with types of observation, documentation, and literature studies to obtain information about the problems faced by blue tourism sources starting from tourism development such as repairing or updating photo spots and obstacles in tourism promotion. The population in this activity were managers and visitors to the Sumber Biru tourism area which had been analyzed by KKNT students. In this community service, the team hopes to contribute more to Wonomerto village so that it can have a positive impact on local residents, especially on Sumber Biru tourism.