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In the entrepreneurship program, students focus on entrepreneurship or MSMEs where KKNT activities take place. The goals set by students in this service are that the community can develop their business in a more modern, efficient and inclusive way, giving students experience of integration with the environment, serving the community directly, finding various issues and learning to deal with problems faced by the community. The method of implementing community service activities is a qualitative approach with the type of observation, and distributing pamphlets through social media. Bazaar as a marketing channel and product marketing tool introduces consumers to MSME partners. This was achieved through the collaboration of KKN-T students and MSME partners in holding bazaars. This time, in holding the bazaar, MSME players who attend must be able to attract their own consumers. Of course KKN-T students also help market MSME products. The bazaar event is also expected to increase the creativity of students and MSME actors in marketing their products. By holding the Ramadhan Bazaar in Laweyan village, it can increase the income of MSME players and expand the existing market share. In addition, MSME actors have started to create social media accounts and promote their products and are willing to create NIBs to make business easier. About 90% of MSME partners are satisfied with holding the Ramadhan bazaar and find it helpful. This proves that the cooperation of the committee with the existence of a bazaar in Laweyan village helps as well as prospers the goals of the Thematic KKN entrepreneurship scheme.

Business legality plays a very important role in Micro, Small and Medium Enterprises. Business legality is a business identity and a form of protection offered by the government to MSME actors. The problem that often occurs is that many UMKM do not understand how important business legality is. In addition, it is suspected that the complicated management of business legality is one of the causes of UMKM reluctance to take care of their legality. Therefore, the researchers assisted one of the UMKM in Gedog Village, namely Kedai Panji Laras, to legalize their business through Online Single Submissions (OSS). The purpose of this activity is to increase knowledge to business owners and also the community about the importance of NIB for micro and small businesses and to obtain an NIB certificate. The learning method used with preparation, manufacture and submission. The results of this activity are increasing the knowledge of business owners about the introduction of OSS and NIB, the importance of businesses having an NIB, the benefits of NIB, the requirements and procedures for making an NIB and the steps for making an NIB through OSS. The main objective of this activity is to issue NIB certificates for micro and small home-based chili sauce shops, Panji Laras

Product branding is a form of marketing strategy and the identity of a product that can differentiate it from other products. Branding aims to attract consumers with the value offered. Apart from branding, business legality, one of which is NIB also provides a sense of security for consumers to buy products. Most of the business actors in Ngampungan Village do not have a brand and NIB, such as MSMEs Banana Chips owned by Mrs. Khusnul and Jamu owned by Mrs. Jumaidah. Seeing this problem, a solution is provided by assisting in making business legality, making brands, logos and product labels. The method used is interviews with business actors and then analyzes the existing problems. The purpose of these activities is to increase market competitiveness and also expand market share. The output produced by the author provides logo designs and business labels, assists in making Instagram social media, and helps make NIB.

Online Single Submission (OSS) is an application that functions to make business licenses or business legality online for both micro, medium and large scale businesses. As a form of empowering MSMEs in the Bareng Village, the authors carried out socialization activities regarding the importance of having a business legality or in this case a Business Identification Number (NIB) and also conducted a survey of every MSME actor in the Bareng Village. The purpose of this research is to make it easy for business owners to obtain capital assistance in the form of supporting or supporting tools, capital money, and business development funds. Apart from being used as a business identity, NIB ownership is what brings benefits to business owners. This study uses a qualitative method by surveying every MSME actor and also using a quantitative method. The results of this study explain that NIB can stimulate MSME products so that they have an identity to be recognized by the wider community so that they can prosper MSME actors.

Businesses that are recognized by society and the government are businesses that have legality because legality is the most important element in a business and is also an identity that legalizes or legalizes a business entity. The problem that will be faced in this dedication to the community is a lack of insight and views on the legality of business, especially in MSMEs. The majority of people in Kedungdalem Village, Dringu District, Probolinggo Regency, are micro, small and medium businesses such as chip businesses, herbal medicine businesses, catering businesses, cooking spices, wet snacks, pastries, and other businesses. The purpose of this service activity is to provide business legality socialization for MSMEs in Kedungdalem Village. The activity implementation technique consists of several levels, namely preparation, implementation, and evaluation. The results of community service activities are that business actors experience an increased understanding of business legality, the benefits of business legality, the consequences of not having business legality, and also business actors having a Business Identification Number (NIB)..

Socialization is a very useful thing in raising and conveying positive values to individuals, the socialization process is education through individual understanding and acceptance of the connections that occur in an activity that can provide input and output feedback. Learning from the monetary crisis that occurred in Indonesia in 1997-1998 which was marked by the decline in the joints of the economy caused by the rupiah exchange rate falling or dropping drastically against the dollar exchange rate. In 1998 many big entrepreneurs fell in Indonesia, but MSMEs were still able to survive and even increased in number. In this way, UMKM contribute to supporting the economy of a country so that the existence of UMKM is highly expected in the development and progress of the country's economy and is able to absorb the number of unemployed. In this background, MSMEs can be used as a part in expanding employment opportunities, play a role in the formation of the Gross Domestic Product (GDP) and increase foreign exchange earnings for the country of Indonesia because its market can reach national to international. Bareng Village, Bareng District, Jombang Regency is an agricultural producing village in the form of rice, corn, sugar cane, soybeans, vegetables, chilies and others. The livelihoods of the majority of the population are farmers, self-employed, and partly in the government. UMKM problems often occur due to capital problems and licensing matters, the Business Identification Number (NIB) is the identity of a business license issued by the "Online Single Submission (OSS)" agency, helping to fulfill the legal and administrative aspects of UMKM and providing advantages in funding. Then the socialization and technical guidance was carried out by Group 1, then the output of the socialization was to help UMKM actors in the Village with the method of opening a post at the Village Hall/Village Office and the door to door method or direct permits to the homes of UMKM actors. At the same time creating a logo that is useful in brand equity as trustworthiness with the product name and symbol, providing additional value to a product. The direction of the arrow as a direction for the location has the aim of providing instructions for potential consumers and customers to find homes for UMKM actors to get products or order products.

The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs  

UMKM are an important sector to build the community's economy. During the COVID-19 pandemic in Indonesia, the economic situation of the community has decreased and has become a prolonged problem that must be resolved immediately. During the pandemic, UMKM owners experienced a buyer crisis which resulted in many UMKM players going out of business due to falling income. This happened in Talang Village which was affected by the COVID-19 pandemic. Digital marketing strategies can be done under any conditions. In Talang Village, Rejoso District, Nganjuk Regency, two UMKM have been registered with the government. One of them is the Opak Gapit Talang UMKM which already has a Business License Number (NIB) but the scope of the sales market is still small. There are several obstacles experienced such as lack of knowledge about digital marketing. With the right strategy will be able to compete with other snack products.

Assistance in a community service program with an entrepreneurial and creative economy scheme by the East Java "Veteran" National Development University located in Bareng District, Bareng Village in the Merdeka Learning KKN-T program - Merdeka Campus which aims to assist the Joint Village MSMEs to make business legality main numbers endeavor (NIB) using the online single submission (OSS) application. Desab Bareng has at least 45 MSMEs based on the survey that has been conducted. Of the at least 45 MSMEs, only a few MSME actors have business legality, while the majority do not have business legality because they do not know the function of business legality and are also unable to use the internet. Currently, the central government and local governments offer a lot of assistance, in the form of cost reductions in trying to assist and train business behavior so that it is mandatory for business owners to have a Business Identification Number. NIB) uses an online single submission (OSS) application. The method used is to conduct a survey combined with interviews in addition to the Forum Group discussion (FGD). The benefits of research are knowing the importance of having a business identification number (NIB).

Delsa Barelng adalah delsa yang telrleltak di Kelcamatan Barelng, Kablpateln Jombang. Delsa Barelng melmiliki belrbagai macam potelnsi yang dapat dikelmbangkan. Salah satlnya adalah lMKM. Belrdasarkan data yang didapatkan mellalli slrveli, telrdapat selkitar 45 lMKM yang belropelrasi. lsaha Mikro, Kelcil dan Melnelngah (lMKM) melrlpakan salah satl ellelmeln pelrelkonomian di Delsa Barelng yang melmiliki pelranan pelnting dalam pelrkelmbangannya. Pelningkatan jlmlah pellakl lMKM belrdampak pada pelrelkonomian Indonelsia. masih banyak pellakl lMKM yang melngalami problelmatika dalam proselsnya. Selbagian belsar pellakl lMKM yang melngalami kelndala telrselblt adalah melrelka yang belrada dalam rlang lingklp delsa. Dimana masih telrdapat belbelrapa keltelrbatasan pada ellelmeln-ellelmeln pelnlnjang yang melnjadikannya belrkelmbang. Salah satl dari selkian pelnlnjang kelgiatan lMKM adalah adanya lelgalitas lsaha, branding, dan laporan kellangan. Delngan adanya pelnlnjang lMKM telrselblt, lMKM dapat  melningkatkan dan melngelmbangkan lsahanya. Dari  total  selkitar  45 lMKM di delsa barelng hanya seldikit pellakl lsaha yang  tellah  melndaftarkan  izin  lsaha  karelna  selbagian  belsar  pellakl  lsaha  melnjalankan  aktivitas  jlal  belli  di  hari  kelrja,  belllm  mampl  melngglnakan  telknologi intelrnelt, selrta belllm melndapat informasi dan melngeltahli lrgelnsi pelmblatan izin lsaha. tim  pelngabdian  masyarakat  tellah  mellaksanakan  sosialisasi  dan  pelndampingan  selcara  langslng  pelmblatan  nomor  indlk  belrlsaha  (NIB)  mellalli  onlinel  singlel  slbmission  (OSS)  di  Kantor balai delsa barelng dan selcara door to door kel rlmah masyarakat yang melmiliki  lsaha  mikro.  Tljlan  kelgiatan  pelngabdian  masyarakat  ini  adalah  melmbelrikan  pelmahaman  telntang  pelntingnya  NIB  dan  OSS  digital  lntlk  melndapatkan  kelmldahan  lelgalitas  lsaha  selrta  doklmeln  lainnya  selpelrti  NPWP badan atal pelrorangan. Kelgiatan pelngabdian masyarakat dilaklkan delngan  meltodel  sosialisasi  dan  pelndampingan, selrta   melmiliki   sasaran   khlsls   bagi   masyarakat   yang   belllm   melmiliki   nomor   indlk   belrlsaha   (NIB)   teltapi   sldah   melmiliki   atal   melnjalankan   lsaha   mikro. Delsa Barelng adalah delsa yang telrleltak di Kelcamatan Barelng, Kablpateln Jombang. Delsa Barelng melmiliki belrbagai macam potelnsi yang dapat dikelmbangkan. Salah satlnya adalah lMKM. Belrdasarkan data yang didapatkan mellalli slrveli, telrdapat selkitar 45 lMKM yang belropelrasi. lsaha Mikro, Kelcil dan Melnelngah (lMKM) melrlpakan salah satl ellelmeln pelrelkonomian di Delsa Barelng yang melmiliki pelranan pelnting dalam pelrkelmbangannya. Pelningkatan jlmlah pellakl lMKM belrdampak pada pelrelkonomian Indonelsia. masih banyak pellakl lMKM yang melngalami problelmatika dalam proselsnya. Selbagian belsar pellakl lMKM yang melngalami kelndala telrselblt adalah melrelka yang belrada dalam rlang lingklp delsa. Dimana masih telrdapat belbelrapa keltelrbatasan pada ellelmeln-ellelmeln pelnlnjang yang melnjadikannya belrkelmbang. Salah satl dari selkian pelnlnjang kelgiatan lMKM adalah adanya lelgalitas lsaha, branding, dan laporan kellangan. Delngan adanya pelnlnjang lMKM telrselblt, lMKM dapat  melningkatkan dan melngelmbangkan lsahanya. Dari  total  selkitar  45 lMKM di delsa barelng hanya seldikit pellakl lsaha yang  tellah  melndaftarkan  izin  lsaha  karelna  selbagian  belsar  pellakl  lsaha  melnjalankan  aktivitas  jlal  belli  di  hari  kelrja,  belllm  mampl  melngglnakan  telknologi intelrnelt, selrta belllm melndapat informasi dan melngeltahli lrgelnsi pelmblatan izin lsaha. tim  pelngabdian  masyarakat  tellah  mellaksanakan  sosialisasi  dan  pelndampingan  selcara  langslng  pelmblatan  nomor  indlk  belrlsaha  (NIB)  mellalli  onlinel  singlel  slbmission  (OSS)  di  Kantor balai delsa barelng dan selcara door to door kel rlmah masyarakat yang melmiliki  lsaha  mikro.  Tljlan  kelgiatan  pelngabdian  masyarakat  ini  adalah  melmbelrikan  pelmahaman  telntang  pelntingnya  NIB  dan  OSS  digital  lntlk  melndapatkan  kelmldahan  lelgalitas  lsaha  selrta  doklmeln  lainnya  selpelrti  NPWP badan atal pelrorangan. Kelgiatan pelngabdian masyarakat dilaklkan delngan  meltodel  sosialisasi  dan  pelndampingan, selrta   melmiliki   sasaran   khlsls   bagi   masyarakat   yang   belllm   melmiliki   nomor   indlk   belrlsaha   (NIB)   teltapi   sldah   melmiliki   atal   melnjalankan   lsaha   mikro.

Group 02 KKN-T MBKM UPN "Veteran" East Java located in Banjaragung Village, Bareng District, Jombang Regency provided assistance on digital marketing and business legality to improve the quality of MSME (Micro, Small, and Medium Enterprises) products. There are still many MSMEs in Banjaragung Village that do not have NIB, are halal certified, and also don’t take advantage of the current digital marketing. The purpose of this service activity is to improve the development of MSMEs in Banjaragung Village, Bareng District, Jombang Regency through digital marketing assistance and MSME business legality. The assistance program for making digital marketing includes making social media such as Instagram Business, e-commerce Shopee and Tokopedia, making stickers for new packaging, and making banners for MSMEs. Business legal assistance in the form of assistance provided by the group 02 KKN-T MBKM in the manufacturing process, as well as collecting various data needed to meet the requirements for making NIB and Halal Certification. With assistance regarding digital marketing and business legality, this business is able to expand market reach and increase consumer confidence in the products being marketed, so that it is able to achieve the goals expected of MSME players in Banjaragung Village.  

Branta Pasisir Village is a village with a livelihood as a fisherman, entrepreneur, etc. One aspect that is very important in business development (MSMEs) is the existence of business legality. NIB is a business identity number used by business actors to obtain business licenses. The Field Work Lecture activity was carried out by the KKN 14 group due to a lack of knowledge and the importance of NIB in Branta Pasisir Village in making Business Identification Numbers. The goal to be achieved from this Real Work Lecture program is to provide assistance to UMKM actors in Branta Pasisir Village regarding account creation and procedures for managing legality through Online Single Submission (OSS). The method used consists of 3 stages, namely observation or survey, counseling or socialization related to NIB, and implementation of assistance and creation of NIB. UMKM that are willing and successful in being registered for making an NIB so that they can obtain a legality certificate  

Legality has an important role for the progress of the business owned by all business actors, because legality is basically a form of granting permits granted by the authorities to every business actor in running their business. Legality itself is said to be important because it is used as evidence that the business being run or established is feasible and ongoing. People who do not understand the importance of business legality are a problem that causes many business actors who do not have business legality to support their business. The community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java aims to sensitize the community, especially business actors, especially in Ngrimbi Village, Bareng District, Jombang Regency regarding the importance of business legality and provide assistance in making a business legality. The method of implementing community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java is divided into 3 (three) stages, the first step begins with providing understanding to business people about the importance of business legality through socialization that we held in the first week. Second, data collection of all Ngrimbi village Micro, Small and Medium Enterprises (MSMEs) and registering NIB (Business Identification Number) which has been scheduled by the village. The third is business mentoring with the aim of improving and marketing the products they want to sell. The implementation of this activity was carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java consisting of 10 people. The result of this activity is the awareness of business actors in Ngrimbi Village about the importance of business legality for Micro, Small and Medium Enterprises (MSMEs), and as many as 20 MSMEs that have been surveyed by group 10 in Ngrimbi Village, 19 MSMEs have carried out business legality in the form of NIB (Business Identification Number).

Business legality is a standard that must be met by economic entities. Micro, small and medium enterprises (MSMEs) must meet these requirements to compete in the free market era. This requirement is problematic because many business actors do not have business legality. We face various obstacles such as lack of means to ensure legality, difficulty in responding, and lack of knowledge. This paper discusses the results of community service provided, namely assistance and the importance of business legality for MSMEs. The purpose of this service is to raise awareness and provide a framework of thinking about the importance of business legality for MSMEs to compete in the open market. The implementation method used is touse in-depth interviews, observation, and documentation. The result of the implementation is the issuance of a Business Identification Number (NIB) which is the legal umbrella of an official business and recognized by the state through the OSS Institution or known as Online Single Submission.

Business legality plays a very important role in running a business, because the legality of a business is a form of licensing from the implementation of business activities provided by the authorized party to the business owner. The legality also acts as a benchmark that the business established can be said to be feasible, legal and ongoing. The problem that is often encountered in the surrounding community, especially Micro, Small and Medium Enterprises (MSMEs), is that understanding the importance of having legality and how to make legality for their business causes them not to have business legality. Therefore, this service activity aims to provide understanding to the community in the form of socialization of what business legality is and provide assistance in terms of making business legality, especially for business actors in the Sentul village area. The method carried out in this assistance activity is divided into three stages, in the first stage the group 28 KKN-T UPN "Veteran" East Java conducts surveys and interviews regarding the business legality that has been owned by business actors in Sentul village, the next stage is conducting socialization activities regarding the importance of having business legality and the final stage is providing assistance in making a Business Identification Number (NIB) online through Online Single Submission. The results obtained by this activity are an increase in the understanding of business actors in Sentul village regarding the importance of having business legality.

NIB is an official identity given by the government to UMKMs as a form of recognition and legal protection for the business being run. Therefore, socialization activities were carried out on the importance of Nomor Induk Berusaha (NIB) for Micro, Small and Medium Enterprises (MSMEs) in Gunung Anyar Village. The research method used is door to door, namely by visiting MSME owners directly in Gunung Anyar Village to provide socialization about the importance of NIB. This socialization also provides an opportunity for MSME owners to ask questions and get clarification regarding NIB registration procedures and steps that must be taken to obtain them. It is hoped that the results of this research can increase the understanding and awareness of MSME owners in Gunung Anyar Village about the importance of NIB and encourage them to take care of NIB as a strategic step in developing their business.

Small and Medium Enterprises (MSMEs) in Klampok City, in running their business, handle problems related to almost all assets, both raw materials, finance, advertising, work, innovation and also the views of the management. The data checking procedure used is a separate inspection method because the information obtained is subjective, namely by distributing opinion polls using a real scale. The factor that creates this problem is largely due to the low level of training and education in business that business entertainment executives have. Most financial experts feel that they have sufficient business knowledge and skills, so they are not too eager to add their business information, especially if they need to pay cash to get this information. The problem of capital is a well-known one that almost all types of businesses face. The problems of MSMEs in Klampok District inspired researchers to develop solutions starting from NIB, product branding with improved packaging and logos or brands, business analysis with business plans, online bookkeeping system assistance, and product digitization with a more modern online marketing system. way to increase sales.

The purpose of the research in this discussion is to find out and analyze from the start the roles and tasks as the leader of the course of education or known as the principal of an elementary school. Leadership is an ability that every person needs to have to be able to influence others in helping the path of goals so that they can be achieved and can run according to plan and the goals are right on what is intended. The notion of leadership is someone who wants to be recognized as a leader by having advantages in several functions including the advantages of being able to influence, guide, manage other people, and evaluate all activities up to human resources, besides the advantages of a leader must have a ready mentality, one of which is a leader in the world of education which can be interpreted as the principal has the task of being able to be a driver, guide, direct, and move other people who have a relationship with the implementation and development of education and teaching, so that activities can run effectively and efficiently in achieving the vision and mission of an education. the principal as a superior needs to pay attention to subordinates to be able to support a series of educational activities, the achievement of quality education as a point of understanding that needs to be considered as a school principal in driving the course of education is an organic system where schools are one of them, smoothness and prosperity built by the principal later it will provide high quality value for an educational institution he leads where all the goals that are expected together can be achieved and all human resource needs in carrying out their duties are properly fulfilled.

Legality is the identity of a business to legalize a business so that it can be recognized by the public. Business legality is very important for Micro, Small and Medium Enterprises (MSMEs) because it can provide many benefits. To obtain complete and legal business legality, MSMEs must fulfill all applicable legal and regulatory requirements. The Thematic Real Work Lecture (KKNT) activities for MSMEs in Karangtengah Village involve several MSMEs that have been recorded and surveyed. The purpose of this community empowerment program itself is so that business actors can better understand the importance of NIB and can take advantage of government programs that can facilitate online legality permits. After registering business legality, it is hoped that business actors will consider the importance of licensing business entities, there needs to be more attention to training and socialization of business licensing in Karangtengah Village.