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The phenomenon of variations in slogan language in advertisements in Malacca district offline uses various languages ​​consisting of Latin, Tetum, Dawan and English. The seller's aims and objectives are conveyed briefly and concisely through the slogan and advertisement. The phenomenon of variations in advertising language will have an impact on people's understanding of offline site advertisements. The aim of this research is to determine the various variations of language used by sellers in promoting their merchandise. The method used in this research is qualitative description. The results of this study show that the phenomenon of using advertising language in Malacca district, especially on shopping sites, is increasingly diverse and gives rise to the phenomenon of language variations. However, in reality, not all people understand the forms of language variation and the function of language variation. In this research, variations in advertising language were identified, for example English, slang or social languages. The functions of language variations identified are informative function, directive function and expressive function. The advertising language used by online shopping sites should be able to provide clear information and be easily understood by the public so that goals can be achieved.

There are 5,480 contents of animals torture spread across the world, and 1,626 of these contents come from Indonesia. This figure indicates that the content of torture in Indonesia has occurred so much and massively. The creator made a public service advertisement entitled ”Stop Penyiksaan Hewan Sebagai Sarana Hiburan”. The purpose of writing is to explain to the reader or audience how important it is to prepare a concept for making a public service advertisement. In this advertisement, the creator of the work acts as a copywriter. There are several stages in the creation of this work, namely pre-production, production and post-production. The copywriter's job is to create scripts, concepts and also create creative work plans. The creation of the script must follow the concept that has been made previously by the creator of the work and the art director. The creator of the work also helps in the production stage, such as taking footage and conducting interviews. In the post-production stage, the copywriter also helps with editing and also fills in voice over. The creator's hope is that the public service advertisement entitled ”Stop Penyiksaan Hewan Sebagai Sarana Hiburan” can educate the audience to understand how important it is to prepare the concept of a public service advertisement. The conclusion of this research is that a copywriter must be able to create a manuscript according to a previously created concept with limited time and the copywriter also needs to do target audience research.

The complexity of meaning in advertising involves not only elements of Language that play a role in conveying meaning but play a role in conveying meaning but also elements of nonverbal Language and other visual means. Therefore a visual approach is needed to understand complexity. This article discusses the visual analysis of scarlet Whineting's advertisement in collaboration with Song Joong Ki as a Brand Ambassador. Data analysis techniques use the concepts of Kress and Leeuwen's theory. The results of this study integrate aspects in scarlet whitening advertisements, Song Joong Ki's version of scharlet whitening advertisements succeeded in creating strong visual appeal, presenting products to beauty and forming socio-cultural values about beauty, especially in Indonesia-South Korea. This study used qualitative descriptive method.    

This research aims to analyze the visuals of Lyodra Ginting's version of the Samsung advertisement on YouTube. This research uses a qualitative descriptive method. Data collection techniques include documentation and data sources from YouTube and Samsung Indonesia. Data analysis techniques use the concept of visual hierarchy theory. The results of this research are advertising which has attracted the interest of many researchers because hierarchy theory provides an in-depth analysis of the visual elements that enhance the image of a product

The use of social media does provide many positive benefits, especially Instagram, but it does not rule out the possibility that there are also a number of negative impacts such as ethical violations by using this platform to spread hoaxes, slander, insults, insults and so on. other harsh language, even to the point of being used for free advertising. . For this reason, all advertisers must uphold the Advertising Ethics that have been established in a guideline, namely the Indonesian Advertising Ethics (EPI). Indonesian Advertising Ethics (EPI) functions as a guideline for advertising in Indonesia, as well as a guideline in discussing these issues. One of the Instagram posts made by Holywings was the subject of qualitative research using content analysis techniques this time. The aim of this research is to determine the form of advertising for Holywings free drinks, what violations Holywings has committed, and the impact caused by Holywings' violations of advertising ethics on Instagram. The results obtained from this research are that there are ethical violations in advertising on Instagram social media carried out by Holywings, including violations involving content that offends SARA and illegal content. So that the impact of advertising ethics violations committed by Holywings can be studied.

Stress can be defined as a physiological and psychological response that occurs when individuals experience pressure or burdens that exceed their ability to cope. Stress in adolescents can be caused by various influencing factors such as academic demands, family problems, conflicts with peers, teenage romance and identity problems. However, teenagers still have a low understanding of the dangers of stress, in addition to the lack of optimal information through public service advertisements, especially for teenagers. The aim of the design is to build an "Electronic Poster for Public Service Advertisements about the Dangers of Stress that is informative, communicative, educative, effective and easy to understand for teenagers aged 10-18 years in Padang City." This design method uses the glass box method, namely a design method that is carried out rationally and logically on the work based on the information obtained, based on: analytical, synthetic and evaluative to get the best solution. The approach uses 5W+1H analysis (what, when, where, who, why, how). Results of designing the main media for Electronic Posters for Public Service Advertisements about the Dangers of Stress in Adolescents and supporting media: leaflets, flayers, social media, x-banners, tote bags, t-shirts and stickers. This design can provide creative thinking visually, informatively, communicatively, educatively and effectively for teenagers aged 10-18 years.

The use of a well-known and respected individual in the realms of art, entertainment, athletics, or public relations to promote a product or service is known as a celebrity endorsement. Finding out how much of an impact Blackpink endorsers and Instagram ads have on consumers' propensity to buy is the driving force behind this study. Dark-skinned Oreos. Descriptive quantitative research using survey methodologies is used. One hundred students from UPN Surabaya made up the group surveyed for this study. Probability sampling using a simple random sample approach is used in the sampling process. Primary data is used in this study data gathering approach. Based on the study findings, the celebrity endorser variable is statistically significant (p < 0.05) with a t-value of 2.993 > 0.05. With a sig value of 0.015 < 0.05 and a computed t value of 2.483 > t table 1.985, the advertising attractiveness variable is statistically significant (t table 1.985). The findings indicate that the significance level is less than 0.05, with a F value of 26,720, which is more than the number in the F table, which is 3.09. The R-squared value is 0.355 and the multiple correlation result is 0.596. Celebrity endorsements, the beauty of Instagram ads, and the attractiveness of Instagram ads all had a role in influencing consumers' choices to buy Blackpink Oreos.  

This research aims to analyze the multimodality of Nicholas Saputra's version of Kanzler nugget advertising images on Instragram. This research uses a qualitative descriptive method. Data collection techniques in the form of documentation and data sources from Instagram Kanzler's friends describe Nicholas Saputra as Brand Ambrasador. The data analysis technique uses Kress and Leeuwen's theoretical concepts. The results of this research are that by integrating these three aspects, Nicholas Saputra's version of the Kanzler nugget advertisement succeeded in creating a strong visual appeal, conveying the message effectively, and building friendly relationships with consumers.    

The use of critical theory as an analytical tool, especially in the context of the use of words in the Djarum 76 cigarette advertisement which raises critical questions. The aim of this research is first, to reveal the implied meaning in the Djarum 76 cigarette advertisement through a critical discourse analysis approach. Second, to explain the social meaning of the use of words in the advertisement in the context of general society. The method used is a critical discourse approach with an analytical descriptive method, which aims to describe the phenomena contained in the advertisement. This research limits its focus to the Djarum 76 cigarette advertisement. The research results show that the Djarum 76 cigarette advertisement has a distinctive presentation style with the use of humorous words but contains implied meaning. These words have become part of popular culture and are able to attract people's attention. Apart from that, Djarum 76 cigarette advertisements are also known for their distinctive jargon, such as "wani piro?" and "I'll give you one wish", as well as Uncle Jin's style which contains social criticism implied in these words.

Latar belakang: E-commerce telah berkembang pesat beberapa tahun terakhir ini, karena menawarkan berbagai kemudahan serta produk yang menarik perhatian konsumen untuk berbelanja secara online dalam memenuhi kebutuhannya, perkembangan ini juga di ikuti dengan metode pembayaran digital yang sangat bervariasi, salah satunya metode pembayaran yang saat ini popular dan di minati oleh berbagai kalangan masyarakat adalah shoppe paylater. Tujuan: untuk menganalisis penggunaan shoppe paylater pada karyawan PT.Shoetown Kasokandel dalam pandangan ekonomi islam. Metode: penelitian ini dilakukan secara kualititatif dengan wawancara secara intensif dan observasi di lokasi PT.Shoetown Kasokandel, beberapa karyawan diwawancarai dengan kriteria telah menggunakan shoppe paylater tiga tahun terakhir di e-commerce shoppe. Temuan: hasil penelitian menunjukan bahwa shoppe paylater digunakan karyawan untuk : (1) membeli barang yang di ingikan / atau menarik perhatian, (2) memanfaatkan atau tergiur promo dan diskon yang ditawarkan karena lingkungan atau iklan, (3) membeli barang secara kredit hanya untuk meningkatkan gaya hidup, karena batas pinjaman yang diberikan sangat besar bagi karyawan, (4) ketentuan persyaratan pinjaman shoppe paylater sangat mudah tanpa melihat kondisi keuangan. Kesimpulan: penggunaan shoppe paylater terjadi peningkatan konsumsi yang dilakukan karyawan sehingga meningkatkan prilaku konsumtif dikarenakan Shoppe paylater menggunakan sistem beli sekarang bayar nanti.

Tujuan penelitian ini adalah mendeskripsikan makna penggunaan skincare bagi mahasiswa. Penelitian ini fokus untuk melihat; a) apa makna penggunaan produk skincare bagi mahasiswa, b) faktor apa saja yang mempengaruhi penggunaan produk skincare, dan c) bagaimana dampak dari penggunaan produk skincare bagi mahasiswa. Jenis penelitian ini adalah kualitatif dengan metode deskriptif, teknik pengumpulan data yang digunakan melalui observasi, wawancara, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa makna penggunaan produk skincare bagi mahasiswa adalah agar tetap terlihat cantik dan dapat meningkatkan rasa percaya diri yang tinggi. Penggunaan produk skincare dipengaruhi oleh faktor internal yaitu kesadaran diri, dan faktor eksternal seperti iklan sosial media (youtube, instagram, faceebook, televisi, dan twiter), teman sebaya, dan distributor produk skincare. Selain itu, penggunaan produk skincare memberi dampak positif bagi para pengguna, kulit menjadi putih, wajah menjadi cerah, dan tentunya cantik, sebaliknya terdapat juga dampak negatif yang dimbulkan yaitu terjadinya kerusakan pada kulit, seperti iritasi, timbul jerawat, kulit memerah, dan seterusnya.

Background: Smoking is common among adults and teenagers, especially men. This lifestyle is one of the biggest problems facing the world of health because it causes almost 6 million deaths every year. More than 5 million people die from smoking, while 600 thousand people die from exposure to cigarette smoke. Method: This research uses a quantitative research type, analytical approach, cross-sectional study design. The population in this study were male teenagers in Limbangan Wetan Village, Brebes Regency. Sampling used simple random sampling with a total sample of 30 male teenagers. This research was conducted using the interview method and data collection tools, namely questionnaires. Results: Research shows that the most common age of smokers is 18-24 years old (50%), the highest level of education is high school graduation (56.7%), the highest number of types of smokers smoked is 11-20 cigarettes per day ( 36.7%), 20 respondents were exposed to cigarette advertising (66.7%) and 26 people smoked (86.7%). Conclusion: there is a significant relationship between cigarette advertising and the behavior of adolescent boys in the Limbangan Wetan Village Village, Brebes Regency.

Cigarette advertising is a broadcast media both mass media and electronic media. Cigarette advertisements Linking cigarettes to a trendy, informal, confident, adventurous, and loyal image of friendship can influence smoking behavior. This study aims to explore the correlation between knowledge, attitudes, and actions towards cigarette advertisements and smoking behavior among adolescents in Mokoau Village, Kambu District in 2023. It employs quantitative analytical research with a cross-sectional approach conducted in Mokoau sub-district. The study population consists of 85 respondents, with a sample of 70 respondents determined using the Slovin formula and an accidental sampling technique. The researchers utilized a questionnaire as their data collection instrument. However, the findings indicated no significant correlation (p-value < 0.05) between knowledge, attitudes, actions towards cigarette advertisements, and smoking behavior among adolescents in the Mokoau Village area of Kendari City in 2023. Counseling should be carried out both in schools and in the community with anti-smoking programs. This program is carried out in the community, especially adolescents, providing information about the dangers of cigarettes for health.

This research aims to analyze illocutionary and implicatures in advertisments, slogans, and posters in the Indonesian language material for class VIII Merdeka Curriculum.  This research uses a descriptive qualitative and pragmatic approach.  The authors obtained data by listening and reading related references and recording information that could be used a data.  For this reason, the techniques used in this research are listening, reading, and note-taking.  The data studied in this research are advertisments, slogans, and posters in the Indonesian language material for class VIII Merdeka Curriculum.  The data analysis method used in this article method and pragmatic heuristic method. Researchers analyzed the text in depth in terms of characteristics and truth testing.  As a result of data analysis, only three types of five types of illocutionary speech acts were found in the 12 samples on advertisment images, slogans, and posters, including (1) assertive speech acts of stating and providing information; (2) inviting directive speech acts; and (3) prohibit declarative speech acts.  Through this research, it is hoped that we will be able to obtain an overview of illocutionary speech acts and their implicatures found in advertisments, slogans, and posters and practically this research can be used as a basis for future researchers, especially regarding the analysis of illocutionary speech acts and their implicatures.

This research reveals that the use of Indonesian in Shopee advertising is a relevant strategy and has a positive impact. The accuracy of linguistic context is the main focus, reflecting wise policies in capturing linguistic diversity in Indonesia. Understanding dialects, phrases and linguistic norms in each region is the main key in creating appropriate and relevant messages. Shopee succeeded in tailoring messages well, in depth, and connecting with consumers from various walks of life, creating significant personal closeness. Language diversity in Indonesia is recognized as the key to success, ensuring that Shopee advertising is not only a marketing effort, but also an authentic communication that is close to consumers' daily lives. Linguistic creativity is an important factor in attracting consumer attention. Puns, local humor and creative expressions create marketing messages that are interesting, entertaining and different from competitors. This creativity is not only a sweetening element, but also an effective strategy in building a positive, attractive and educational brand image. Shopee has successfully utilized Indonesian creatively, not only as a shopping platform, but also as a provider of entertaining and attention-grabbing content. This relevance is not just a communication tool, but also the foundation for building deep and meaningful relationships with consumers in diverse markets. This research highlights that Indonesian is not just words, but a force that can shape feelings, win the hearts of consumers, and create a positive impact in the world of e-commerce.

This article aims to determine the influence of advertising and product quality on purchasing decisions. With increasing market competition in selling instant noodles in Indonesia, business people must strengthen marketing methods and promotional strategies and create products with good quality and quality in order to achieve maximum sales targets. The marketing technique used in this research is to use advertising to disseminate information about the products being sold. The Lemonilo company also uses advertising by collaborating and using brand ambassadors to introduce the products it produces. So that people can get to know healthy food and change healthy food patterns by getting to know Lemonilo products.

Advertisements for soft drinks are less clear because they use economy of words. Noting that the arrangement and choice of diction, as well as the accuracy of punctuation, are advertising styles or features that must be paid attention to if the advertisement is to be closer to the audience. Theories such as word economy and language variety are the focus of the author's research. Advertisements for fizzy drinks such as Coca-Cola, Sprite, and Fanta are used. The first advertisement has a persuasive, informative and reminiscent impression. However, the language style used in the advertisement depends on the purpose of the advertisement and the person being spoken to. Different uses, formalities, and means of language. In advertising, icons, symbols, models and texts are identified through language analysis. The aim or intent of advertising is expressed by verbal media, such as language, and non-verbal media, such as images, colors and models. Images and models, which are visual representations of product offerings, consist of model expressions, symbols, or icons used as markers to attract customer attention.

Advertisements for soft drinks are less clear because they use economy of words. Noting that the arrangement and choice of diction, as well as the accuracy of punctuation, are advertising styles or features that must be paid attention to if the advertisement is to be closer to the audience. Theories such as word economy and language variety are the focus of the author's research. Advertisements for fizzy drinks such as Coca-Cola, Sprite, and Fanta are used. The first advertisement has a persuasive, informative and reminiscent impression. However, the language style used in the advertisement depends on the purpose of the advertisement and the person being spoken to. Different uses, formalities, and means of language. In advertising, icons, symbols, models and texts are identified through language analysis. The aim or intent of advertising is expressed by verbal media, such as language, and non-verbal media, such as images, colors and models. Images and models, which are visual representations of product offerings, consist of model expressions, symbols, or icons used as markers to attract customer attention.

This research was conducted to determine and explain the influence of advertising, brand image and price on interest in purchasing Le Minerale products. The research was carried out by distributing questionnaires online using Google Form. This research uses quantitative methods, the population in this research is consumers who use Le Minerale products in the Greater Solo area with a sample size of 105 respondents. The research was carried out with the help of the SPSS 27.0 application as a tool for calculating data obtained using 4 variables, the independent variable is advertising, brand image and price, while the dependent variable is purchase interest. The analysis used in this research is the classical assumption test, multiple linear regression and hypothesis testing. The results of the F Test research obtained a calculated F value of 13.139 > 2.460 with a significance value of 0.000 < 0.05 so it can be concluded that advertising, brand image and price simultaneously influence purchasing interest.

One of the new beverage or food industry competitions that are ready to compete and enter the market nationally is the white coffee industry. Efforts to increase promotion, price adjustments, and product quality, or need to carry out a more effective marketing strategy in accordance with the findings of market research conducted. The purpose of this study is to analyze the influence of advertising attractiveness, product quality, brand image, and price on purchasing decisions for Luwak White Coffee drinks. The quantitative approach method carried out is based on concrete research data, which is a numerical value that will be measured by statistics as a calculation test tool and related to problems, resulting in a conclusion. The population of this study was consumers of Luwak White Coffee drinks at the Virdasari store in SiDate Village. The sample was obtained from subjects 25% of the population of 332 people, obtained 83 respondents. The research instrument used is the primary data from filling out the questionnaire. The results of the study found that advertising attractiveness does not affect purchasing decisions, product quality does not affect purchasing decisions, brand image does not affect purchasing decisions, price affects purchasing decisions. Simultaneously, advertising attractiveness, product quality, brand image and price influence purchasing decisions at Toko Virdasari Desa SiDate