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This study examines tourism development policies and their contribution to increasing Regional Original Revenue (PAD) in Gresik Regency. The research specifically analyzes policy implementation, supporting and inhibiting factors, and their implications for local economic growth. Employing a qualitative descriptive approach, data were collected from key informants within the Gresik Regency Government, including the Office of Culture, Tourism, Youth, and Sports, as well as relevant supporting agencies. Primary data were supplemented with secondary sources, and analysis was conducted using McNabb’s (2002) model, which involves data grouping, interpretation, and the formulation of generalizable insights. Findings indicate that tourism development policies in Gresik Regency focus on five key areas: designation and spatial planning of tourism zones, development of tourist attractions and supporting infrastructure, promotion of tourism activities, and business development initiatives. These policies are supported by government regulations, community involvement, improved facilities, diversified tourism destinations, and marketing strategies utilizing both online and offline media. However, several inhibiting factors were identified, including limited funding, inadequate human resources, lack of cooperation with third parties, negative public perceptions, and insufficient knowledge about tourism potential. Overall, tourism in Gresik Regency demonstrates significant potential to enhance PAD, given its diverse natural, cultural, and religious attractions. The study concludes that strengthening collaboration, improving human resource capacity, and increasing promotional efforts are essential for optimizing tourism’s contribution to sustainable regional economic development. Future research should explore quantitative measurements of tourism's economic impact to validate the qualitative findings. Additionally, implementing performance-based budgeting for tourism programs may improve resource allocation and accountability.

This research is motivated by the importance of implementing sustainable tourism management principles in the management of Citumang Nature Tourism, Bojong Village, Parigi District, Pangandaran Regency. This management not only emphasizes the utilization of economic value, but must also pay attention to the preservation of the natural environment, socio-cultural values and aspects, and the active involvement of the local community. This aims to ensure that the benefits of Citumang's existence can be felt by all levels of society. The purpose of this study is to determine the form and effectiveness of collaboration between the village government, stakeholders, and the community in managing this nature tourism. This study uses a qualitative method with data collection techniques through literature studies and field studies. Data analysis is carried out in three stages, namely data collection, data reduction, and data presentation. The results of the study indicate that the collaboration between the village government, stakeholders, and the community still faces several obstacles. Problems identified include the lack of official licenses or professional guide certificates for tour guides, an unclear organizational structure resulting in weak coordination between the village government and tour guide groups, limited proactive leadership, which reduces community motivation and participation in tourism development, low community involvement in the planning and implementation of tourism activities, and a lack of effective promotion to attract visitors. These conditions have resulted in the suboptimal development of Citumang's tourism potential as a leading regional destination. This study recommends the establishment of a clear organizational structure, increased human resource capacity through guide training and certification, strengthening the role of visionary and inclusive leadership, increasing community participation in all stages of tourism management, and implementing creative and targeted promotional strategies. This will enable Citumang's nature tourism management to be more effective, sustainable, and provide optimal benefits for all stakeholders.

Tarakan City, with its enormous potential as a center for economic, trade, and tourism, faces challenges in providing premium accommodation facilities. Although the city continues to grow rapidly, particularly with the growth of the tourism sector driven by its natural beauty and cultural diversity, the availability of adequate four-star hotels remains limited. This poses a barrier to the growth of domestic and international tourists who require comfortable and quality accommodation facilities. Therefore, the design of this four-star hotel is crucial to strengthening Tarakan City's tourism sector, which can not only provide quality accommodation but also have a positive impact on the local economy. The application of the Neo-Vernacular Architecture concept in the design of this hotel aims to connect the past with the future, by combining local traditional elements that are characteristic of Tarakan's culture, such as the Baloy Mayo traditional house, with the functional and modern requirements required for a four-star hotel development. This approach is expected to create a building that not only meets international standards of comfort and facilities, but also has a strong identity, reflects the richness of local culture, and provides high aesthetic value. In this design, the tropical climate of Tarakan City is also a major consideration, so that the hotel building is not only comfortable, but also environmentally friendly and can optimize the use of natural energy. Thus, this hotel is expected to function not only as a place to stay, but also as a symbol of tourism progress that still maintains cultural and environmental sustainability. The design of this four-star hotel also pays attention to aspects of sustainability and environmental friendliness, which are now essential requirements in every modern architectural project.

This research investigates the impact of tourist attractions, service quality, and electronic word of mouth (e-WOM) on visitors’ intention to revisit Sendang Tourism Village, located in Tulungagung, East Java. Additionally, the study explores the function of visitor satisfaction as an intermediary variable and digital promotion as a potential moderator. The study emerged from the concern over fluctuating visitor numbers despite Sendang’s rich appeal in terms of natural landscapes, cultural heritage, and traditional charm. A quantitative method was applied, making use of a structured data collection process structured survey distributed to 138 individuals who had previously visited the site. The data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate and interpret the relationships between the research variables both the direct and mediated pathways between variables. This technique was chosen for its ability to explain complex relationships within behavioral research. The results reveal that tourist attraction, service quality, and e-WOM have a significant positive influence on revisit intention. Furthermore, tourist satisfaction was shown to act as a bridging variable between these predictors and return visits. On the other hand, digital promotion was not found to significantly moderate these effects. This indicates that digital marketing, while useful, may not independently boost visitor return rates unless paired with strong destination quality and positive visitor experiences. From a conceptual standpoint, the study contributes to tourism marketing discourse by incorporating both mediation and moderation into the revisit intention framework. In practical terms, the findings highlight the need for tourism managers to prioritize visitor satisfaction and enhance the core travel experience. Digital tools should complement rather than replace genuine service improvements and compelling destination features to effectively encourage repeat tourism.

This study aims to analyze the potential utilization of empty space on the second floor of the domestic terminal of Zainuddin Abdul Madjid International Airport (ZAM) Lombok to increase revenue from the non-aeronautical sector. The background of this study is based on the importance of optimizing airport assets to support long-term financial sustainability. This is crucial considering that the aeronautical sector is highly dependent on fluctuating flight traffic. Therefore, the development of the non-aerospace sector is a strategic alternative that needs to be seriously addressed. The research method used is descriptive qualitative, with data collection techniques through direct observation on site, interviews with airport management, and documentation studies. The results of the observation indicate that there is an empty space on the second floor of the terminal, specifically between the waiting room and a row of commercial tenants, which has not been optimally utilized. This area is considered to have a strategic position and quite high passenger traffic, so it has the potential to be developed into a new commercial facility. One of the proposed developments is a photobox service business unit with a local Lombok cultural theme. This concept is considered interesting because it combines digital technology with elements of cultural tourism promotion, in line with the trend of tourist needs for documentation and unique experiences. A feasibility analysis was conducted using the Business Model Canvas approach and the 7P marketing strategy (product, price, place, promotion, people, process, and physical evidence). The results showed that this idea is feasible from both an operational and marketing perspective. The study concluded that developing a photo booth business in an empty airport area has the potential to become a new, stable, efficient, and market-relevant source of revenue. Recommendations are given to airport management to immediately realize the utilization of this area to support the airport's role as a regional economic and tourism hub.

This research examines the documentation process of Alahan Muaro Paninggahan, an economic and cultural tradition in Nagari Paninggahan, Solok Regency, West Sumatra. The alahan system is a form of natural resource management passed down through generations and serves as a social, economic, and cultural identity platform for the local community. In a modern context, this research highlights how digital technology is beginning to be utilized to document, promote, and preserve the alahan tradition through social media, visual content, and other digital platforms. The research method used was descriptive qualitative, with data collection techniques including field observation, in-depth interviews, and photo and video documentation. The results indicate that digitalization plays a significant role in introducing local cultural values to a wider audience and increasing public awareness of the potential of a tradition-based economy. In addition to preserving culture, digitalization is also an effective strategy for supporting tourism promotion and strengthening regional identity.

This study discusses the strategy of expanding the local Micro, Small, and Medium Enterprises (MSMEs) market through the development of Tourism Villages as a solution to limited market access and low competitiveness of MSME actors. MSMEs in Indonesia often face obstacles in aspects of the marketing mix such as venues, prices, products, and promotions. Through a qualitative approach, this study analyzes the direct impact of Tourism Villages on increasing market access, product innovation, and the role of innovation diffusion in encouraging technology adoption by MSME actors. The results of the study show that Tourism Villages such as Pujon Kidul, Taman Sari, and Sokobanah Daya are able to become a catalyst for the local economy by attracting tourists as potential consumers, reducing operational costs, and creating an innovation ecosystem that supports the growth of MSMEs. BUMDes (Village-Owned Enterprises) play an important role in digital promotion, product packaging development, and strengthening the capacity of local business actors through training and mentoring programs. Moreover, Tourism Villages encourage collaboration between stakeholders such as village governments, educational institutions, and private sectors in building sustainable local entrepreneurship. They also facilitate knowledge sharing and cultural preservation while integrating economic, social, and environmental values. Although there are still challenges such as lack of managerial skills, limited access to capital, and dependence on tourism seasons, the potential for long-term impact remains high. This study concludes that the integration of Tourism Village development with MSME strengthening strategies can be a model for inclusive and sustainable village economic empowerment. These findings provide practical recommendations for village governments, BUMDes managers, and MSME actors in building effective synergies that accelerate local economic growth and resilience.

Mursala Island is one of the potential coastal tourism areas in Central Tapanuli Regency, known for its natural uniqueness and rich local culture. However, tourism development in this area re-mains unstructured and unsustainable. This study aims to analyze the current conditions, infrastructure readiness, accessibility, community participation, and the level of local socio-cultural resilience toward tourism in order to formulate strategies for sustainable coastal tourism development. A mixed-methods approach was employed, with primary data collected through observation, in-depth interviews, and a questionnaire distributed to 100 respondents.The results show that local socio-cultural resilience is the most strategic variable in supporting tourism interest (mean = 4.06), followed by community participation (3.82), infrastructure readiness (3.61), and accessibility (3.26). Qualitative findings reinforce these results, revealing that while the community actively maintains cultural traditions, they face access barriers and lack participatory institutions. A SWOT analysis led to realistic strategies such as establishing a Local Customary Tourism Unit, developing permanent piers and sea transportation, and drafting a village regulation (Perdes) on culture-based tourism.This study concludes that sustainable coastal tourism development in Mursala Island must be grounded in the strength of local social capital, cultural preservation, and improvements in accessibility and infrastructure. The findings contribute theoretically to strengthening the concept of Community-Based Tourism (CBT) and practically to informing policy direction for locally-based coastal tourism area development.

Tourism is a sector strategy in encouraging regional economic growth, cultural preservation, and improving community welfare. Binjai City, as one of the buffer areas of Medan Metropolitan, has a number of areas that have the potential to be developed into leading tourist destinations. However, un-til now there has been no directed and integrated development strategy for areas that have this potential.This research aims to identify and analyze the potential for the development of leading tourist areas in Binjai City through the Mixed Methods approach, which is a combination of qualitative and quantitative methods. The focus of the study is directed at three strategic areas, namely Taman Merdeka Binjai, the Binjai Grand Mosque Area, and the Jalan Veteran Culinary Village, which have strong historical, so-cio-cultural, and local economic potential but have not been optimally exploited.Data was collected through a survey of 150 respondents consisting of tourists, MSME actors, local communities, and government officials, as well as in-depth interviews with 12 key informants. The re-sults of the quantitative analysis showed that the attractiveness of the area and community support re-ceived the highest score in respondents' perception, while infrastructure and the use of digital technolo-gy are aspects that still require special attention. Qualitative analysis supports these findings, where vari-ous technical and institutional constraints are still found that hinder sustainable development.The results of data integration show that the potential for the development of leading tourist areas in Binjai City is quite high in terms of location, cultural value, and support from the local community. However, to realize a competitive region, strategic interventions are needed in the form of improving the quality of infrastructure, digitizing promotions, and collaboration between sectors. Policy recommenda-tions are filled with institutional capacity strengthening, community empowerment, and the establish-ment of tourism development programs based on local and sustainable potential.

In promoting a cultural arts performance, the success of an event is determined not only by the quality of the performance itself but also by the effectiveness of the marketing communication strategy implemented. In today’s digital era, organizers of cultural art performances face increasingly complex challenges, including shifts in audience media consumption behavior, rapid developments in communication technology, and the need to build sustained digital engagement between organizers and stakeholders.This study adopts the Integrated Marketing Communication (IMC) theory to examine the marketing communication strategies implemented by the Department of Culture and Tourism of Surakarta City in promoting the Solo International Performing Arts (SIPA) event in 2024. The research methodology includes in-depth interviews with organizers and document analysis of promotional materials and publication activities.The findings indicate that the department applied eight elements of integrated marketing communication: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, mobile marketing, and personal selling. Each element was carried out synergistically to build awareness, attract public interest, and shape a positive image of the SIPA event in society.The implemented strategy has successfully reached a broader audience through digital channels such as social media and official websites, as well as through direct approaches like local media publications and collaboration with art communities. However, challenges remain in delivering more innovative and creative promotional content to enhance the event’s appeal. These findings offer important implications for cultural event managers, emphasizing the need for structured, consistent, and audience-relevant promotional strategies in the digital era. A well-integrated marketing communication approach not only strengthens public engagement but also reinforces the identity and sustainability of cultural events like SIPA on both local and international levels.

The digital design of cultural museums with an interactive and educational approach in Indramayu Regency aims to present a modern, innovative, and interesting cultural preservation space. This concept was born from the urgent need for a means that are able to preserve, document, and promote local cultural wealth in the midst of the rapid flow of globalization. The lack of cultural literacy among the public, especially the younger generation, as well as the loss of historical objects due to inadequate storage facilities, are the main reasons for the importance of developing digital-based museums. Through an interactive approach, visitors can actively engage with cultural collections using advanced technologies such as augmented reality (AR), virtual reality (VR), and interactive multimedia. This technology provides an immersive, engaging, and personalized learning experience, so that visitors not only see, but also virtually experience the richness of the culture on display. Meanwhile, the educational approach is designed to create an informative, collaborative, and fun learning environment, which is highly relevant for learners and the younger generation as the successors of cultural preservation. Indramayu Regency, known for its long history, maritime traditions, and distinctive coastal culture, has great potential to become a center for cultural education. This digital museum will utilize digital technology to document cultural narratives in depth, so that it can be accessed not only by local people, but also national and international tourists. With its strategic location in the city center, the presence of this museum is expected to encourage the participation of the public and tourists in understanding, appreciating, and preserving the local culture of Indramayu. Apart from being an educational facility, this museum is expected to be able to become a driver of local tourism that makes a positive contribution to the economy of the surrounding community. Digital cultural museums are not only a place for preservation, but also a symbol of a strong regional identity, reflecting the synergy between technological innovation and commitment to cultural sustainability in the modern era.

This study examines the Blitar Regency Culture and Tourism Office's policy to increase visitor numbers at the Penataran Museum and identifies the obstacles encountered in its implementation. The method used was descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The research subjects included cultural staff from the relevant office, Penataran Museum staff, and museum visitors. The results indicate that the office has implemented a policy encompassing three main aspects: improving access and services, protecting and developing collections, and sustainable collection management. Participatory programs such as education, cultural competitions, and information publications are also implemented to attract visitors, especially the younger generation. However, the implementation of this policy still faces various obstacles, such as limited personnel, time management, lack of collaboration with surrounding tourist destinations, and suboptimal publication, especially through digital media.  

This community service program focuses on empowering the local community of Kertosari Village, Purwosari District, Pasuruan Regency, through creative batik-making based on local wisdom. This activity aims to support the development of sustainable ecotourism and enhance the competitiveness of tourist destinations in the global era. Tourism, as defined in Indonesian Law No. 10 of 2009, includes activities aimed at recreation, self-development, and exploration of local attractions. Kertosari Village, recipient of the 2019 Indonesia Sustainable Tourism Award, has strong potential as an ecotourism village with unique natural and cultural assets. Through training and capacity-building, this program seeks to equip local residents with batik-making skills that can serve as cultural products for tourism promotion. Funded by Universitas 17 Agustus 1945 Surabaya and supported by community partners, this initiative includes training sessions, seminars, and publications in SINTA-accredited journals and digital platforms. The expected outcomes are increased community participation in tourism, enhanced creative skills, and economic empowerment. Ultimately, this program aims to strengthen the identity of Kertosari Village as a sustainable tourist destination, while preserving local cultural heritage through batik.  

This study examines the naming of tourist attractions in Gondang District, Mojokerto Regency, through an ethnolinguistic approach to describe the meaning contained in the names. The object of study includes five tourist destinations, namely Akar Seribu, Bale Kambang, Kebun Pandansari, Padi Park, and Mbencirang Valley. This research used a descriptive qualitative method with data collection techniques in the form of field observations, interviews, and documentation. The data were analyzed using descriptive-interpretative analysis techniques, namely by describing the language form used in naming, interpreting the meaning based on the local cultural context, and linking it to the social and ecological functions of each area. The results of the study show that the naming of tourist attractions in this area not only functions as a geographical marker, but also as a representation of the community's relationship with nature, agrarian identity, and a form of language adaptation to changes in spatial functions.

This article explores the integration of creative and historical tourism through a comparative examination of two prominent cultural destinations in East Java, Indonesia: Bandar Grisse in Gresik and the Bung Karno Memorial Park in Blitar. Bandar Grisse, a revitalized old-town district, exemplifies a unique urban tourism model that blends colonial architectural heritage with a contemporary pedestrian-friendly layout reminiscent of Malioboro Street in Yogyakarta. Central to its historical significance is the Garling (Gardu Suling), an iconic heritage structure equipped with a siren, strategically located amidst a multicultural urban fabric encompassing Dutch, Arab, Chinese, and indigenous settlements. The institutionalization of the “Bandar Grisse” tourism brand has catalyzed a series of recurring cultural events, including the annual Bandar Grisse Festival and the biweekly Cokro Ekraf Festival, fostering local creative economies. Complementing this urban heritage is the Bung Karno Memorial Park, a monumental site that not only serves as the final resting place of Indonesia’s first president but also as a locus of national remembrance and civic education. Employing a qualitative descriptive approach, this study underscores the symbiotic relationship between heritage preservation and cultural innovation in promoting sustainable tourism rooted in local identity and historical consciousness.

This study discusses how tourist attractions play a role in shaping destination identity through the integration of cultural, educational, and natural values. The focus of the study is directed at three tourist locations in East Java, namely Pari Temple, Surabaya Museum, and Pandawa Valley. All three represent different models of attractions—from historical sites with spiritual nuances, educational museums in the middle of the city, to thematically designed family recreation parks. The method used is a qualitative descriptive approach with a comparative case study, through observation, documentation, and semi-structured interviews.  The results of the study show that each location has its own way of constructing destination identity. Pari Temple emphasizes cultural continuity and sacred nuances. Surabaya Museum builds city identity through interactive historical education. Pandawa Valley offers a visual and emotional experience that is close to family tourists. All three show that destination identity is formed from a combination of design elements, cultural symbols, and visitor experiences. This study recommends strengthening local narratives and approaches that unite cultural, educational, and natural values ​​in sustainable tourism development.

In exploring the important role of Candi Pari, the Mpu Tantular Museum, and Kampung Lawas Maspati as branding destinations, these sites significantly contribute to strengthening cultural identity and enhancing tourism appeal in East Java. Candi Pari, with its architectural beauty and historical value, serves not only as an attractive landmark but also as a profound symbol of cultural richness. The Mpu Tantular Museum functions as an information and educational center, housing collections of artifacts that reflect the historical journey and traditions of the local community, providing visitors with an educational experience. Kampung Lawas Maspati adds a unique dimension by offering visitors the opportunity to interact directly with the traditions and daily life of the local people. Through cultural preservation and the promotion of traditional activities, this village successfully attracts tourists seeking to experience the authenticity of Javanese culture. This article also discusses the branding strategies implemented to enhance the visibility and competitiveness of these three destinations in the tourism market. Through an integrated approach, these locations not only serve as tourist attractions but also as means to raise awareness of the importance of cultural preservation. Ultimately, this article emphasizes that developing tourist destinations based on local identity can have a positive economic impact on the community while preserving the region's rich cultural heritage

This study aims to examine the implementation of excellent service by internship students at the restaurant of Lanta Nice Beach Resort, an international resort known for its high service standards. Excellent service is a key element in the tourism and hospitality industry, particularly in resort restaurants that cater to guests from diverse cultural backgrounds. This research adopts a case study method with a qualitative approach. Data were collected through observation, interviews with internship students and restaurant staff, and field documentation. The findings indicate that the internship students are able to apply excellent service principles, such as maintaining buffet cleanliness, timely food service, and using effective and friendly communication in English. Nonetheless, they face challenges in adapting to international work culture and using a foreign language in dynamic settings. This study recommends enhanced communication and stress management training for internship students to improve service quality. The findings are expected to serve as input for resort management in mentoring interns and for educational institutions in designing more contextual and effective internship programs aligned with the needs of the global hospitality industry.

Penglipuran Tourism Village, renowned for its cultural authenticity and environmental cleanliness, has experienced substantial growth in tourist arrivals, which has led to environmental pressures and overcrowding in its core area. In response, the development of the Bamboo Forest as a supporting attraction has emerged as a strategic initiative to disperse visitor concentration and promote sustainable tourism. This study aims to examine the development concept of the Bamboo Forest through a qualitative descriptive approach, employing in-depth interviews with local stakeholders, including tourism managers and community leaders. The findings reveal that the Bamboo Forest, spanning 45 hectares, serves multiple ecological and cultural functions, such as groundwater conservation, disaster mitigation, and the preservation of local traditions. Since 2023, the site has been revitalized with ecotourism-based infrastructure, including bamboo pathways, cultural performance spaces, a traditional market, and the Bamboo Caffe, all of which integrate local resources and community participation. Development efforts are aligned with key tourism components: attraction, accessibility, amenities, and ancillary services, while adhering to sustainable tourism principles: something to see, something to do, and something to buy. The project has not only enhanced the visitor experience but also generated significant economic benefits, contributing to community welfare. Overall, the integration of environmental, economic, and socio-cultural aspects in the Bamboo Forest development exemplifies a holistic approach to sustainable tourism in rural destinations.

This study aims to describe the forms of community participation and analyze the supporting and inhibiting factors in the preservation of the Wolotopo Traditional Village tourism site, located in Ende Regency, East Nusa Tenggara. Employing a qualitative approach with a case study method, data were collected through in-depth interviews, participatory observations, and documentation involving purposively selected key informants, including traditional leaders, village officials, local residents, and representatives from the Tourism Office. The findings indicate that community participation comprises four main forms: psychological (idea contribution), physical (labor), material (goods), and financial (monetary) participation. Psychological participation remains limited due to low cultural literacy and a lack of participatory space, while other forms of participation demonstrate more active community involvement in cultural and environmental preservation efforts. Supporting factors include strong social solidarity, collective programs such as the “Clean Friday” initiative, and institutional collaboration, whereas obstacles consist of inadequate infrastructure, economic dependence on the primary sector, and limited human resource capacity in tourism management. Therefore, the preservation of Wolotopo Traditional Village requires a sustainable, collaborative approach grounded in community empowerment, local economic strengthening, and the enhancement of social and cultural competencies.