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Instant noodles have various brands with several innovations and their own characteristics that can attract the attention of consumers and fans. This creates tight competition for business people to maintain market share. This research aims to determine the influence of product variations and prices simultaneously on the decision to purchase MIE GAGA 100. The influence of product variations and prices partially on the decision to purchase MIE GAGA 100. The method used in this research is a quantitative method with a research sample of 100 MIE consumers GAGA in Tasikmalaya City. Sampling used purposive sampling and the analysis method used was multiple linear regression. Based on research results, product variations are classified as good, prices are classified as very good and purchasing decisions are classified as good. The test results show that product variations and prices perception simultaneously have a significant effect on purchasing decisions. Product variations partially have a significant effect on purchasing decisions and prices perception  partially have a significant effect on purchasing decisions.

Eclairs are cakes that are much favored by the general public, became as éclair a hollow texture and are soft on the inside. Mocaf is flour has been modified by fermentation, and has characteristics similar to wheat flour. This reseacrh used a variety of peanuts flour such as cowpeas, red bens and mung beans as protein and fiber source. The variety of nuts added aims to encrease the nutritional content of eclairs. This research was purposed to determine the chemical and sensory characteristics of eclairs which are high in protein and fiber and to determine consumer preferences from the comparison of mocaf and wheat flour with various types of peanut flour. The experimental design used was a Completely Randomized Design (CRD) with two factors, the first factor was the ratio of mocaf flour and wheat flour 9:1, 8:2, 7:3, the second factor was the variety of species of beans, cowpeas, red beans, mung beans. The results showed that the protein content was the highest, in the mocaf and wheat flour of 7:3 with a protein content of 8.50%. the eclairs formulation with the highest fiber content was found in a 9:1 ratio of mocaf flour and wheat flour with variety types of mung beans flour with a fiber content of 9.94%. The formulation of the ratio of mocaf flour : wheat flour 7:3 with variety species is the most preferred formula overall with an overall preference level of 3.67. Eclairs with the addition of peanut flour has the potential to increase product protein.

Red bean flour has a high protein content but low gluten content. The superior nutritional value of rice bran is as a nutrient source that contains a lot of protein and high fiber and also does not cause allergies. The purpose of this study was to determine the effect of roasting time and the best formulation of the combination of red bean flour and rice bran flour in making snack bars that are rich in protein and favored by many consumers. This study used a completely randomized design (CRD) arranged factorially with two factors with the formulation of red bean flour and rice bran flour used were P1 (95:5); P2 (90:10); and P3 (85:15). Roasting time was 50, 40 and 30 minutes. Data analysis used ANOVA with Tukey's further test. The results of chemical and sensory tests significantly influenced the activity of water content, fat content, protein, carbohydrates, color, red bean flavor, bran flavor, hardness and overall liking. However, it was significantly different for ash content, color and overall liking. The best chemical test results were P2T3 (ratio of red bean flour and rice bran flour 90/10 with roasting time of 30 minutes) with the results of carbohydrate 60.74%, protein 10.96%, moisture content 19.01%, fat content 6.79%, and ash content 2.51%. The best sensory test results were P2T3 with color test results 2.98, red bean flavor 2.58, bran flavor 2.32, hardness 1.75, and overall liking 2.77. Snack bars made from red bean flour and rice bran flour have great potential as a high-protein food ingredient.

Generation Z has unique characteristics compared to other generations. A generation that is always looking for references for something almost 24 hours a day via mobile technology and social networks. The aim of this research is to determine Generation Z's opinions on forming co-creation in coffee shop properties that are currently trending. In addition to the development of digital marketing and the growth of coffee shop  businesses in Indonesia, this generation is used to giving feedback and suggestions via social media or directly.The research method used utilizes literature studies and literature reviews from books, journals and previous consultancy research institutions. The results of the research  show that Generation Z plays a role and actively participates in the formation of co-creation in coffee shops, although Zero Consumers are said to be among those who do not care about the menu, price, quality, etc. hold. Brand, The atmosphere in the cafeteria.

This research aims to determine the influence of content marketing, social media and word of mouth (WOM) in increasing brand awareness among Finsa Samban Digital Print consumers. The influences you want to know are direct and indirect influences. This research uses a quantitative method with a descriptive research model which presents an accurate, systematic and factual description of a situation or phenomenon on variables through hypothesis testing by distributing questionnaires. This research used a sample of 96 respondents. Samples were taken using a purposive sampling method using non-probability with characteristics of a minimum age of 17 years and having used a product or service from Digital Print Finsa at least once. The test tools used are research instrument tests, classical assumption tests and multiple regression analysis tests. From the results of this test it can be concluded that marketing content has a significant direct influence on brand awareness. Social Media has an indirect influence in the research results in the T Test which is stated to have no significant effect on brand awareness. The results of the study on word of mouth (WOM) have a significant direct influence on brand awareness on Digital Print Finsa Samban.

The creative industry is an industry that focuses on the creation and exploitation of intellectually owned works, one of which is fashion design, including t-shirts. The current condition of society, both individuals and groups, are now starting to build their brands with the innovation and creativity they build, including Ndlodok T-shirts. This community service is the second stage, namely to introduce ndlodok t-shirts to the community. The initial offer of the "Ndlodok" T-shirt was to formulate a library-based "Ndlodok" T-shirt with characteristics of the Mojokerto dialect with the hope of opening up a new market. Apart from that, the product would become a souvenir that consumers were looking for because it had become a characteristic of Mojokerto UMKM. In facing the rigors of UMKM businesses which are increasingly competitive, "Ndlodok" T-shirt products do not experience problems in the middle of their journey, at this early stage it is necessary to introduce them as a reference for "Ndlodok" T-shirts in carrying out promotional activities.

Drinking in packaging business still has appeal for entrepreneurs, it is same as in the market, and the selling of drinks is no death business. Drinking business is promising the prat profits, because it has a large market as well, especially for a country with a population of -ccroximately 230 million people as Indonesia. (Kontan, 2nd Week, October 2009). Drinking vcrrket has increased annually, from drinking market shares in overall package of 44 trillion rupiah, isotonic drinks market has its share of USD 2.9 to 3.4 billion in 2009 and continued to rise from previous years. Mizone has ranked first in three of the Top Brand Index began in 2008 to 2010 with Pocari Sweat as the competitors. The purpose of this study is to determine the effect of (I) consumer attitudes to the advertising toward consumer attitudes to the brands, (2) consumer attitudes to the advertising toward brand image, (3) consumer attitudes towards consumer preferences, (4) brand image toward consumer preferences; (5) consumer attitudes on the brand toward brand image. The population in this study is that consumers who buy and consume Mizone, with the characteristics are minimum in high school on education and domiciled in Surabaya. The sampling technique is using accidental sampling. The analysis techniques are using Structural Equation Model (SEM) with support of AMOS 15.0 program, based on the results it was obtained that there are effect of consumer attitudes on advertising toward consumer attitude on advertising toward brands image; there are effect of consumer attitudes on advertising towards brand image; there are effect of brand images towards consumer preferences; there are effect of brand image on consumer preferences; there are effect of consumer attitudes on brand toward brand image.

The budding entrepreneurship that many students are starting to do often does not have the right business brand. In fact, brands are the spirit of the business world so that it runs smoothly, especially for goods and/or services. One of the first things that novice entrepreneurs must do when starting their business is to design a brand that is appropriate and reflects the spirit of their business. Designing a business brand by combining the strongest characteristics of the business and making it attractive to target consumers is an invaluable added value. Therefore, it is necessary to increase legal understanding for prospective entrepreneurs when starting their business, especially in the field of branding. The goal to be achieved is: to provide an understanding of the importance of business branding. This service is carried out using direct lecture and question and answer methods, and evaluation is carried out by comparing the results of distributing pre-test and post-test questionnaires to increase student understanding.

This research aims to analyze the suitability of images and the use of words and punctuation on digital media. The research method used was observation of a digital banner displaying an image of a chair with the words "UP TO 50% OFF" and an image of a meatball bowl with a discount offer of up to 50% as well as the information "Weekend Special Delicious Food Menu." The research results showed that the use of an image of a chair and the meatball bowl effectively supports the message you want to convey. The color design chosen, such as the dominance of orange on the meatball banner, gives an impression that matches the characteristics of the food offered. The use of the word "delicious" in the text "Weekend Special Delicious Food Menu" provides added value in arousing the reader's appetite. In addition, the arrow pointing to the text "Home Delivery" on the meatball banner helps convey delivery service information clearly. The "Order Now" instruction with the addition of a telephone number and website address provides clear guidance to consumers for placing an order. The use of punctuation, such as commas and periods, on the banner effectively separates the information and improves readability. Punctuation helps readers clearly understand any information presented, such as phone numbers and website addresses.

This research aims to analyze the suitability of images and the use of words and punctuation on digital media. The research method used was observation of a digital banner displaying an image of a chair with the words "UP TO 50% OFF" and an image of a meatball bowl with a discount offer of up to 50% as well as the information "Weekend Special Delicious Food Menu." The research results showed that the use of an image of a chair and the meatball bowl effectively supports the message you want to convey. The color design chosen, such as the dominance of orange on the meatball banner, gives an impression that matches the characteristics of the food offered. The use of the word "delicious" in the text "Weekend Special Delicious Food Menu" provides added value in arousing the reader's appetite. In addition, the arrow pointing to the text "Home Delivery" on the meatball banner helps convey delivery service information clearly. The "Order Now" instruction with the addition of a telephone number and website address provides clear guidance to consumers for placing an order. The use of punctuation, such as commas and periods, on the banner effectively separates the information and improves readability. Punctuation helps readers clearly understand any information presented, such as phone numbers and website addresses.

This research aims to measure the influence of product quality and price on purchasing decisions with purchase intention as an intervening variable. This research was prepared based on the influence of product quality and price on purchasing decisions and purchasing interest. This type of research is quantitative research, which uses a research instrument in the form of a questionnaire which has been prepared in several statements and measured using a 1-5 Likert scale. The population used in this research is port coffee consumers. The sample in this study amounted to 160 respondents. The sample was taken using a simple random sampling method, meaning that the respondents who became the research sample were respondents who were met by the researcher when conducting research without paying attention to certain characteristics. Research data was analyzed using Structural Equation Modeling (SEM) which was run via AMOS 24. Hypothesis test results showed that product quality had an influence on purchasing decisions, price variables had an influence on purchasing decisions, product quality variables had an influence on buying interest, and price variables had an influence on interest. purchase, purchasing decisions influence purchasing interest and product quality and purchasing decisions influence purchasing interest and price influences purchasing decisions and purchasing interest.

This research aims to examine and analyze the legal protection given to investors in buying and selling shares in the capital market from an Islamic perspective. The research methodology used is descriptive analysis, which involves comprehensive data collection regarding the characteristics of a particular situation or symptom that contributes to strengthening the theory of Islamic capital markets. In this case, the author uses a document or literature study as a legal material collection technique, by reviewing the literature related to the research topic. This approach aims to obtain secondary data from sources such as the Quran, hadith, MUI fatwa, and relevant laws and regulations, especially Law No. 8 of 1995 concerning Capital Markets. The findings of this study reveal that the legal protection of investors in buying and selling activities in the capital market in an Islamic perspective is based on the principles of transparency and openness, the existence of a Sharia Supervisory Board (DPS), sharia audits, dispute resolution mechanisms, and the prohibition of ribawi practices or usury-based transactions.

This research aims to analyze the influence of retail oil sales in customer relationships on the formation of brand equity and the impact of consumer loyalty in DKI JAKARTA. The population is all groups who use retail oil products in Jakarta, then the sample used was selected using a purposive random sampling quota method of up to 250 people. The type of research used in this study is descriptive research using a set of scientific methods and procedures to design and collect data that describes the characteristics of objects, events or situations. This analysis aims to understand the influence of retail oil sales in Jakarta on customer relationships, the formation of brand equity, and the impact of consumer loyalty. The results of the analysis mean that on the customer relationship variable, the three indicator items are declared valid, but one indicator is declared invalid. Therefore, in the customer relationship variable, you can not use invalid indicators. The brand equity variable is declared valid on all four indicators. and the consumer loyalty variable is declared valid on all four indicators. In the reliability test, there are four variables that are declared reliable in the theory of Muniarti et al. and apart from that, testing with descriptive analysis and hypotheses. It is hoped that the results of this study will be able to provide advice and information to retail oil sellers so that they can reach a wider range of consumers and target them appropriately.        

This study aims to determine and analyze the effect of trust, consumer characteristics and motivation on purchasing decisions for Honda Scoopy in Bima City. This type of associative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The research population is all consumers who have bought a Honda Scoopy in the city of Bima, the exact number of which is not known. The sample of this research was 96 respondents using purposive sampling technique. data collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results showed that trust, consumer characteristics and motivation had a significant effect on purchasing decisions for Honda Scoopy in Bima City.

The research was centred on a demographic comprising individuals who were consumers of Implora lipstick within the local community. This research employed quantitative research methods to examine two primary objectives: (1) to evaluate the impact of product quality on the intention to repurchase implora lipsticks in Kolaka Regency, and (2) to analyse the influence of brand experience on the intention to repurchase implora lipsticks in Kolaka Regency. To evaluate the dependability and accuracy of the research instrument, a battery of tests was administered by the researchers utilising the statistical software SPSS 25.0. The evaluation of the measurement model, also known as the outer model, and the structural model, referred to as the inner model, is performed through the utilisation of Structural Equation Modelling (SEM) with the application of Partial Least Squares (PLS) methodology. The findings of the research demonstrate a significant and favourable association between the attributes of product quality and the degree of inclination towards engaging in subsequent purchases. The assertion is substantiated by empirical evidence, as indicated by a t-statistic of 5.648 and a corresponding P-value of 0.000. Moreover, recent studies have unveiled that characteristics linked to the brand encounter demonstrate a positive and statistically significant impact on the level of propensity to engage in repeat purchasing behaviour. The assertion provided is supported by a t-statistic value of 3.543, which is accompanied by a P-Value of 0.000.

The purpose of this research is to find out and understand the things that can encourage purchasing decisions for a product in a coffee shop, namely service quality, product quality, and price accompanied by a brand image. The population and sample in this study were 125 respondents who made purchases at coffee shop outlets at least twice in the last 1 month, aged 18-25 years, and domiciled in DKI Jakarta. The analytical method used is the Structural Equation Model (SEM). In this study it was found that service quality, product quality, price and brand image influence purchasing decisions. And for service quality, product quality and price affect brand image. Based on the results of this study, the coffee shop must maintain and improve the quality of service which is considered good in providing satisfaction for its customers. After that, the product strategy implemented by the coffee shop is to prioritize the quality of taste and characteristics that are not found in other products so that consumers are attracted. Then, in terms of price, it is expected that the coffee shop will set a more affordable price, compared to the prices of other products.

This research aims to determine the potential and obstacles in developing the Dempo Banana home industry in Bombana Regency. The reason for choosing the research topic is that the commodity in Bombana Regency is bananas, which makes the banana demo product a typical snack in Bombana Regency which still needs to be developed. And to develop a development strategy, the type of research used is descriptive qualitative, namely an analysis used to describe or solve problems systematically using the SWOT analysis method, namely an analysis intended to see the extent of the implementation of the Dempo Banana Home Industry Development Strategy based on strengths, Weaknesses, Opportunities and Threats, after analyzing the four SWOT indicators, we then developed appropriate alternative strategies to be applied to the domestic banana dumpling industry. The results of this research show that strategies that can be implemented include: (A). Utilizing Capital Assistance from the Government to Support the Development of the Dempo Banana Home Industry. (b). Utilizing the special characteristics of Banana Dempo as a typical banana snack that is famous throughout Indonesia. (C). Utilizing the Abundant Availability of Raw Materials as a Means of Running a Production Process That Supports Product Availability in the Industry. (D). Maintain consumer/customer loyalty by maintaining the quality of existing products and continuing to innovate so that consumers do not get bored with the taste, appearance and quality of the product. (E). Must maintain good product quality in terms of hygiene, halal, packaging and price so that customers do not Turn to Other Products.

The basic knowledge and strategies of microenterprise actors are important to help them manage and develop their businesses more effectively. The following section presents basic knowledge and strategies that may be useful for microentrepreneurs. Knowledge of the concepts, characteristics and challenges facing microenterprises, including resource constraints, access to capital and scale of operations. Understanding the local market, competitors, consumer trends and purchasing behavior can help determine the right marketing strategy. Basic issues of financial management, Hopefully, SWOT analysis can help business stakeholders reassess the internal and external factors of the business.

Kombucha tea is a traditional beverages product manufactured from fermented tea and sugar solutions. Using Acetobacter xylinum sa starter. Kombucha tea has a refreshing sour taste, but the distinctives aroma make kombucha tea less attractives to consumers. Red roses (Rosa damascene) are a source of anthocyanin pigments that have not been widely used.  In addition, to increase the economic value of roses.  Based on research that has been done, red roses contain antioxidants in the form of purplish red anthocyanins.  The purpose of this study was to determine the effect of the type of sugar and the concentration of rose extract on the characteristics of rose kombucha produced.  This study used Completely Randomized Design (CRD). The factors used were the concentration of rose tea (1g/250ml, 2g/250ml, 3g/250ml) and variations in the type of sugar (palm, sand, fine).  The best chemical and organoleptic analysis based on the highest antioxidant activity was the addition of palm sugar and the concentration of the addition of rose tea 1g/250ml with a total phenolic of 10.17mg GAE/L, total dissolved solids (TPT) 11.10%, acidity (pH) 3.86, antioxidant activity 48.28%, vitamin C 11.41%, 13.63% for total sugar, sour taste score 3.06, rose flavor 2.15 and 1.10 for overall preference the addition of palm sugar and the concentration of the addition of rose tea 1g/250ml. Kombucha made from rose extract can be an alternative functional food.

Warunk AIUEO is a place to eat that provides menus are usually served by food stalls. This restaurant usually crowded with young people, provides main menus such as noodles, bread, and various kinds of rice. Warunk AIUEO established since 2014, is able to increase fast food noodles but still at affordable prices. Therefore, this study aims to see what factors motivate consumers to visit this place based on the profile characteristics of consumers. This study used questionnaire as a tool for data collection, respondents are limited who live in Bandung. The number of respondents in this study amounted to 40 respondents. The variables in the questionnaire are 14 manifest variables which are processed using factor analysis to reduce the number of variables to 3 factors which represent the 14 initial variables. These three factors are reliability, assurance, and serviceability. The results of the factor analysis are then used to input cluster analysis data, which aims to group respondents based on their characteristics when deciding to visit Warunk AIUEO. Cluster analysis shows that 3 clusters are formed which are labeled modern, functional, and simple.