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This study aims to analyse the impact of price, reference group, and risk perception on purchasing decisions for KYT brand helmets in Surabaya. Quantitative methods were used by distributing questionnaires to 100 purposively selected KYT helmet consumers. The results showed that the price of KYT helmets has a significant effect on purchasing decisions, and the propensity to purchase increases when the price is considered commensurate with the quality of the product. The role of reference groups also proved important, influencing consumer preferences in choosing KYT helmets. In addition, purchase decisions are influenced by perceived risk, where consumers who are confident in the safety and quality of the product are more likely to purchase. The practical implications of these findings help helmet manufacturers and marketers in Surabaya design more effective marketing strategies. This research can also serve as a basis for further research on helmet market dynamics and consumer behaviour in Surabaya.    

Being a village with an extraordinary amount of waste production makes the Bambe village government collaborate with several parties in carrying out TPSt development and waste management. This study aims to find out how the process of cooperation that occurs between the Bambe Village Government, the community, and academics that occurs at the Bambe Village TPSt in waste management. The research method used in this study is qualitative. Data collection using literature review, and observation. Based on the findings found by researchers, the cooperation process is still not very good because there are still various obstacles in the process.  

Penelitian ini bertujuan untuk mengetahui analisis strategi pengembangan batik yang berada di seberang kota jambi, Jenis penelitian ini adalah studi kasus pada Diana Batik. Data yang digunakan adalah data primer yang diperoleh dari hal wawancara dan kuesioner berkaitan dengan analisi strategi pengembangan batik. Hasil kuesioner dan wawancara akan dialisis menggunakan teknik analisis deskriptif kualitatif. Hasil penelitian menunjukkan seluruh Diana Batik yang berada di Seberang Kota Jambi menggunakan strategi fokus (kombinasi dan cose leadership dan strategi diferensiasi), dan jenis strategi yang digunakan yaitu pewarnaan menggunakan naptol dan indigosol, inovasi motif, pemasaran dengan menggunakan media sosial dan pameran, penggunaan alat yang modem seperti canting elektrik dan kompor gas, serta inovasi motif dengan modifikan motif.

Skripsi ini membahas tentang strategi pengembangan usaha batik dan kain songket di Toko Cik Mia Songket Jambi. Penelitian ini bertujuan untuk  memahami alternative strategi pengembangan usaha batik dan songket Cik Mia, kemudian juga untuk mengetahui kendala perkembangan usaha batik dan songket Cik Mia. Adapun metode yang digunakandalam penelitian ini adalah metode peelitian kualitatif dengan jenis penelitian lapangan. Objek dalam penelitian adalah toko batik dan songket cik mia. Ada beberapa tekin pengumpulan data yang digunakandalam penelitian ini yaitu wawancara, observasi dan dokumentasi. Data-data yang sudah dikumpulkan  kemdian dianalisi dengan beberapa teknik yaitu reduksi data, penyajian, kemudian verifikasi data. Adapun hasil dari penelitian ini menunjukkan bahwasanya ada banyal strategi yang telah dilakukan oleh cik Mia untuk mengembangkan usaha batik dan kain songket cik mia salah satunya yaitu dengan rajin mempromosikan jualan baikitu melalui media social, serta sering mengikuti beberapa even. Diketahui bahwasanya even-even yang telah diikuti sudah sampai ke mancanegara. Kemudian aktif dalam kegiatan pengembangan UMKM bersama bank 9 Jambi. Untuk kendalanya didapati bahwasanya ada beberapa kendla pada pengembangan Sumber Daya Manusia khususnya dalam pengelolaan tenun. Ci mia masih kewalaan untuk memproduksi kain tenun dalam skala besar karena sumber daya manusia yang bisa menenun hanya seidikit.

Indonesia is expected to enter the Demographic Bonus era, a condition where the population of productive age is greater than that of non-productive age. This dominant generation of productive age can also be called the Millennial Generation. According to data held by BPS regarding the increase in Indonesia's population in 2015, the percentage of the working age population was around 70%. The Demographic Bonus has the potential to spur Indonesia's economic growth. However, this condition has requirements, namely the need to provide housing facilities that can accommodate the percentage of the working age population in the range of 70%. The Demographic Bonus has the potential to spur Indonesia's economic growth so that it is hoped that it can improve the welfare of the Indonesian people. However, this condition has requirements, namely the need to provide housing facilities that can accommodate these millennials. Moreover, the current urbanization trend is encouraging the millennial generation to work in big cities in Indonesia. Providing housing facilities in areas supported by adequate transportation facilities or transit/TOD-based housing development can increase the work productivity of millennials. However, the challenges faced in housing services in TOD areas are land issues and ownership status owned by private parties because strategic locations have higher value from an economic perspective. If this happens, then residences in TOD areas will become typical residences intended for people with high incomes. On the other hand, not all millennials are high-income people. In terms of age, most millennials are still in the middle and lower category because they are still at the stage of starting their careers, so providing housing facilities for millennials does not only pay attention to location, but also to economic aspects. In this article, we discuss affordable housing in TOD areas as fulfilling housing needs for millennials along with concepts from an architectural perspective that have been implemented in Indonesia and in several countries in the world as a comparison so that they can be input for special development of affordable housing in TOD areas for millennials in Indonesia.

Besarnya potensi Usaha Mikro,Kecil dan Menengah (UMKM) yang berdampak pada peningkatan ekonomi masyarakat, menjadikan suatu keharusan untuk lebih di berdayakan menjadi semakin strategis sehingga dapat mendukung peningkatan produktivitas, penyediaan lapangan kerja yang lebih luas, dan peningkatan pendapatan bagi masyarakat miskin. Usaha mikro yang merupakan bagian dari usaha Mikro, Kecil dan Menengah di Kota Jambi perlu ditingkatkan serta dikembangkan karena menyumbang terhadap pertumbuhan ekonomi daerah serta meningkatkan kesejahteraan masyarakat, tetapi permasalahan yang kemudian muncul antara lain disebabkan oleh masih rendahnya kualitas SDM pelaku industri, strategi pemasaran yang masih kurang dikuasai oleh pelaku usaha dan pendapatan didasarkan pada waktu atau lama usaha didirikan. Penelitian ini bertujuan untuk mengetahui: pengaruh minat dan persepsi pengusaha muda terhadap pengembangan UMKM di Kota Jambi. Menggunakan metode kuantitatif dengan metode analisis data dalam penelitian ini menggunakan Uji regresi berganda, Uji T, Uji F dan Uji  Koefisien Determinasi (R Square). Hasil penelitian menjelaskan bahwa secara parsial variabel minat dan persepsi pengusaha berpengaruh terhadap pengembangan Usaha Menengah dan Keatas di Kota Jambi. Secara simultan atau bersama-sama variabel minat dan persepsi pengusaha muda memiliki pengaruh yang signifikan terhadap pengembangan UMKM di Kota Jambi.

In the rapidly evolving era of digitalization, the roles of halal certification and digital marketing strategies are increasingly influencing consumer behavior and their demands for products and services. This article aims to unveil the pivotal roles of halal certification and digital marketing strategies in shaping consumer preferences in the digitalization era. Halal certification has become a crucial factor in meeting the needs of consumers who are becoming more conscious of religious and health aspects in their products and services. On the other hand, changes in technology and consumer behavior have opened new doors for digital marketing, especially through online platforms and social media. This article dissects how halal certification impacts consumer purchasing decisions in the digital environment and how digital marketing strategies can be employed to enhance awareness and understanding of halal products. By analyzing the impact of the combination of these two factors, this article provides deep insights into how the roles and interactions between halal certification and digital marketing strategies affect consumer demands in the current digitalization era. The findings of this research have significant implications for companies aiming to meet the diverse and discerning demands of consumers. With a better understanding of how halal certification and digital marketing can work together, companies can design more effective strategies to reach and retain consumer preferences in a competitive and ever-changing business environment.  

UMKM play an important role in the economy in Indonesia. UMKM can play a role in improving people's welfare as a means of equalizing the economic level of the common people, a means of alleviating poverty and a means of earning foreign exchange for the country. Despite the importance of the contribution of UMKM to the national economy, it turns out that this sector still has many problems, one of which is the weakness of UMKM in marketing their products. The purpose of community service is to provide assistance to UMKM related to the use of digital technology to increase product sales, especially to UMKM Eshan.id_. Ehsan.id_ UMKM is a business in the field of knitting handicrafts, which in 2022 has achieved an income target of only 63.05%, so it is necessary to determine the right strategy in marketing its products, such as through digital marketing. The assistance is intended so that UMKM can take advantage of social media to increase sales by creating social media content on Instagram and Tiktok. The result of this activity is the giving of meaning and philosophy to the logo to meet the requirements for making IPR (Intellectual Property Rights) and also a company profile that can be used by UMKM in conducting product marketing. In addition, UMKM owners also receive education regarding the theory of digital product marketing through social media that is effective and right on target

Learning as a process of organizing the environment around students might meet the National Education Standards. Most educators in Surakarta City had minimal understanding of the assessment of learning outcomes. How was the technique of preparing the right assessment tool in measuring student learning achievement? Based on the situation analysis, the partner's problems were found, including the lack of understanding of educators in the form and technique of preparing appropriate assessment tools, as well as the limited ability of educators to translate assessment techniques into digital form. The proposer's solution was through training, namely first training, designing the preparation of good item items, and providing strategies for composing good item items by paying attention to validity, level of difficulty, discriminating power, and reliability. The second training is monitoring the preparation of item items as well as strengthening the concepts and skills of item analysis techniques as well as assessment tool techniques with the assistance of digital media. The result of the implementation was that the activities run in an orderly manner according to the plan and according to the targets set. From this activity, it could be concluded that there was an increase in the competence of educators in developing digital-based assessments of learning tools after being given training.

Pangkalan Kerinci is an area with many industries in it, including the pulp industry or paper pulp producer. PT RAPP is a company operating in the pulp sector. As a result of this industry, many people complain about air pollution due to industrial activities carried out by PT. RAPP. These activities are monitored by the Pelalawan Regency Environmental Service in collaboration with other stakeholders. The aim of this research is to find out how the planning, implementation and evaluation of communication from the Pelalawan Regency Environmental Service is in controlling industrial air pollution in Pangkalan Kerinci City, Pelalawan Regency. This research is a type of qualitative research with descriptive methods. The subject in this research is the Pelalawan Regency government (Environmental Service) with the determination using purposive techniques. Data collection techniques in this research are through interviews, observation and documentation. The number of informants in the study was 9 people according to the criteria determined through purposive sampling. The data analysis technique used uses the model from Miles and Hubberman and the data validity technique, namely triangulation. The result of this research is that the planning carried out by the Pelalawan Regency Environmental Service was carried out by listening to complaints from the surrounding community, always formulating objectives to provide understanding to the community and then develop message by conveying environmental messages in an informative, persuasive and cognitive manner, which is then continued with media production planning by the Pelalawan City environmental service. The Environmental Service carried out planning implementation after presenting the work program idea, then carrying out technical guidance outreach activities related to PP Number 22 of 2021, collaborating with NGOs and local communities and conveying environmental messages through billboards. Meanwhile, evaluation activities are carried out every six months.  

Strengths, weaknesses, opportunities and threats all need to be identified when running a betta fish business. To address this need, SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is used, which plays a key role in determining an organization's strategy. SWOT analysis is a systematic method for analyzing threats and opportunities to predict future environmental conditions and predict problems that may arise in the future. In conducting this research, we adopted qualitative research as a method. Qualitative research is a research method that explores detailed information in the form of interviews with betta fish farmers in Jambi and provides descriptive data. This study also produces data in the form of written and spoken words directly from people and behavior that can be observed. The strategy used in developing the ornamental Betta fish cultivation business in the research area uses the SO (Strength and Opportunities) strategy. This strategy uses the company's strengths to overcome threats. The SO strategy uses the company's internal strengths to avoid or reduce the impact of external threats. In an Islamic economic perspective, the process of determining development strategies for ornamental betta fish cultivation businesses must be based on Islamic law, such as not selling or producing prohibited goods, as well as being transparent in determining price. And the most important thing is that cultivators do not carry out actions that deviate from the teachings of the Islamic religion.

Banking is a financial institution that plays an important role in a country’s economy. One of the current economic developments in Indonesia is the emergence of sharia-based financial institution, one of which is sharia banking. Like the function of banking itself, namely as an intermediary between people who need capital and people who have excess capital. One of sharia banking services is financing, namely the distribution of money by banks to costumers who need working capital. The bank provides capital to customers as business capital whose business result are calculated from the results according to the agreement. But in reality, it is not uncommon for customers to fail to pay for this financing. One of the reasons for the cessation of funding itself is the possibility of worsening business conditions. To minimize the risk of bad financing itself, banks must be able to make clear rules. In this article, Bank SUMUT Syariah Karya Rantau Prapat discusses various strategies for dealing with bad financing.

A company's success or failure is determined by the strategy, theory and marketing management applied. This research was conducted to find out what marketing strategies for easy mudharabah savings products are used by Bank Syariah Indonesia KCP Medan Juanda to increase the number of customers. This research uses descriptive qualitative analysis methods, using primary data, namely the researcher took data directly by interviewing the Marketing Funding BSI KCP Medan Juanda and secondary data secondary data obtained from documents, scientific journals, books and literature related to the research problem. The results obtained were that BSI carried out a marketing strategy, one of which was by implementing the 4p marketing mix, namely (product, price, promotion, place). BSI must be able to estimate strategic locations, collaborate with other agencies, expand market share, improve quality and innovate.    

The aim of this research is to find out how the basic price of furniture production is determined and constrained by Islamic economics in Taman Rajo District. This type of research is descriptive qualitative with primary and secondary data types. The data collection technique in this research uses observation, interview and documentation techniques, while for data analysis the researcher uses domain, textonomic and componential analysis. The results of the research explain that determining the basic price of furniture production according to Islamic economics in Taman Rajo District is carried out using several methods, including furniture business actors in Taman Rajo District determining or calculating the cost of raw materials used to produce furniture products. Business actors calculate labor costs which are calculated based on the results of the products produced and business actors calculate overhead costs which are costs incurred apart from raw material costs and labor costs in the production process. Obstacles in determining the basic price of furniture production according to Islamic Economics in Taman Rajo District include limited business capital which has an impact on determining production prices because the supply of raw materials is less affordable due to limited business capital for furniture business owners. Apart from that, the obstacle in determining the cost of production is that the strategic market target has not been achieved because the marketing strategy implemented by the business owner has not been maximized so that determining the cost of production is still based on the number of customers who order furniture products.

This research focuses on school strategies in aligning the learning curriculum with the industrial world in the Electrical Power Installation Engineering Concentration at SMK Negeri 2 Pandeglang for the 2023/2024 Academic Year. The curriculum used at SMK Negeri 2 Pandeglang is based on independent learning. The research method used is a qualitative research method, which involves collecting data by observation, interviews and documentation. The research results were obtained based on observations and interviews with the Deputy Principal for Curriculum and the Head of the Electrical Power Installation Engineering Concentration Program.

Abstract: Real Work Lecture (KKN) is a student learning process through various direct activities in the community, and students strive to be part of the community. Students have a strategic role as agents of change. Real Work Lecture (KKN) is a form of community service of higher education students in certain areas which is carried out in integrated groups between departments at Sulthan Thaha Saifuddin State Islamic University, Jambi. KKN activities are divided into 4, namely, training or debriefing, implementation activities at locations, reporting, and evaluation. The Community Service Program was held on July 5 - August 14 2023 in Ulak Banjir Rambahan Village, Tebo Ulu District, Tebo Regency by Command Post 41 Batch 1. The KKN program in Ulak Banjir Rambahan Village that is carried out is a program that can develop children's skills and achievements and can create a society that is prosperous, creative, compact, intelligent and comfortable in the form of kinship. We also hope that the knowledge that we have taught can be useful for young people and children and the people of Ulak Banjir Rambahan Village.

This article discusses the effectiveness of pastoral care at the Bethel Indonesia Artaloka Church which is located in Tanggerang, Banten. The dynamics of pastoral care cause a pastor to need various strategies and methods to increase the effectiveness of pastoral services to the congregation. By using a qualitative research approach and descriptive analysis methods, the data is then collected through observation and interviews and then the data is analyzed using descriptive analysis and presented comprehensively. The result obtained is that a pastor must be ready to give himself to the congregation, diligently working for the progress or improvement of the congregation, not for himself. To serve means to serve, to provide service in one's shepherding with a servant's heart. The effectiveness of the pastoral service at GBI Arthaloka is needed to continue to encourage or increase the congregation's motivation to attend existing services.

This type of personnel expenditure is one of the plans that needs to be calculated carefully because in personnel expenditure problems often occur minus or surplus budgets at the end of the year which result in not achieving proper reporting. The purpose of this analysis is to carry out an analysis of the occurrence of minus budgets in personnel spending and strategies to solve these problems using SWOT analysis. This analysis was carried out using a qualitative approach. The types of data used in this study are primary data types, namely observations and interviews during the Forum Group Discussion and secondary data types, namely documents, journals, financial reports and other data related to the problem being analyzed. The results of this study are as follows: 1) the placement of personnel expenditures for all work units in a district/city area is in the Secretary General's DIPA which can break the chain of minus budget problems evenly so that it makes it easier to solve problems, 2) the problem of adding tasks to the finance section can be done by improving the performance management of the financial section. Conclusion: the completion of the minus budget can be used by placing the employee budget in one work unit, 3) pathology in bureaucracy conducted in readiness of employee and lack of reward. Placement of the budget in a work unit must be followed by the consequences affected by the transfer so that it does not cause problems.

The purpose of this research is to examine initiatives to enhance the quality of public services. in order to achieve service standards that are on par with international standards for the State Civil Apparatus (ASN). This study employs a qualitative method with a case study at a local government agency. that has been recognized as the agency with the best quality public services. In-depth interviews with government officials were used to acquire data., employees and customers, as well as analisis of documents related to the implemented public service improvement program. According to the study's findings, local government agencies have succeeded in improving the quality of public services by implementing a number of strategic initiatives and programs. Among them are the effective use of information technology to improve efficiency and effectiveness accessibility of public services, training and human resource development to improve employee skills and professionalism, and implementing strict service standards to measure and ensure customer satisfaction. In an effort to achieve international civil state standards (ASN), local government agencies have set several main goals, including improving communication and speaking foreign languages, mastery of advanced public information technology and application of ethics and integrity in public administration. serve. function. service assignment. In addition, international recognition ISO (International Organization for Standardization) and others awards for quality of public services are successful goals pursued by these bodies.

The purpose of this study was to find out the strategy for the Kinako Fabric in Tana Toraja district. The type of research used in this research is descriptive qualitative, namely managing information data from observation based on the facts that exist in the Kinako Fabric Shop. The types of data used are primary data and secondary data. The stategy used at the Kinako Cloth Shop is the marketing mix 4P (Product), (Price), (Promotion), (Place). Product strategy in the from of adding cloth products, Pricing strategy by providing price discounts, Promotion strategy though social media facebook and whatsapp as well as direct promotion by word of mouth, the price is quite strategic and very easy to reach potential customers. This strategy is carried out to add customers and to increase sales results.