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This community service examines the conditions and potential of digital marketing for MSME business actors in Jatirejo Village, Diwek, Jombang, especially in the context of diversification of processed salak products. By using a local potential approach, this service identifies the level of knowledge and skills of business actors in processing salak-based products that are still less than optimal so that the PKM team provides training on product diversification such as salak juice, salak nastar, salak bakpia, salak cireng, salak crackers, and Salak crackers are an economically valuable product. In addition, the research also explored how confident they are in implementing digital marketing strategies to increase the visibility and market penetration of their products. The results of this research provide recommendations for developing appropriate training and mentoring programs to improve digital marketing skills among MSMEs in Jatirejo Village.

Indonesian people are increasingly creative and innovative in making new recipes to add to their daily food needs, besides that they are also creative in making snacks typical of their region. Currently, according to young people and parents, snacks are much loved, besides that with a distinctive taste from the West Java region in the city of Bandung which is familiar to be heard or felt by people who mostly like snacks with a spicy taste, namely "Seblak". The business being run certainly requires a way to attract customers to come and try it, therefore it is necessary to hold consistent marketing, marketing is carried out by promotional activities which is one of the important ways to compete not based on price but taste quality. The results of observations that I have made meeting directly with seblak owners mention the problems faced by the lack of understanding of the management and business planning needed, especially in terms of marketing, which currently requires the use of technology in its implementation. MSME empowerment requires more comprehensive and systematic planning that is able to facilitate MSMEs in solving the problems they face. As well as readiness in the use of technology such as promotional activities that are not only carried out through automatic whatsapp with a limited range of buyers, followed by promotions carried out through social media such as Instagram and Facebook because they are social media that are used more frequently so that the sales market is also wider, and currently in the age of all technology we can also take advantage of technology to do business by selling products in marketplaces such as gofood, gojek, grab etc.. That way, increasing the empowerment of MSMEs is increasingly developing from various sides.    

The empowerment carried out by Dasawisma’s Family Welfare Empowerment, Sempaja Selatan Subdistrict is an activity that functions as an effort to cultivating plants on limited land. This research discusses (1) describing the process of empowering the use of medicinal plants and (2) identifying the factors that influence the empowerment of the use of medicinal plants in Dasawisma’s Family Welfare Empowerment. This study used qualitative research methods. Data collection techniques are through observation, interviews and documentation. Data analysis techniques are carried out by data reduction, data presentation, and drawing conclusions. Validity of data using triangulation techniques and techniques. The results of this research consist of: (1) Empowerment of the Use of Medicinal Plants which includes: a) awareness stage based on the results of identification and discussions carried out by Dasawisma’s Family Welfare Empowerment members with the Village Head b) capacity building stage carried out by socialization, introduction, training, and determining learning models for medicinal plants and c) the empowerment stage involves distributing tasks and empowering PKK members to become independent. 2) Factors that support empowerment are the unity of members who want to develop, trainers who are appropriate to their field, and funds fully supported by the village head.

Improving the performance of government agencies requires first accurately determining the needs for Civil Servants (ASN). This study analyzes many problems that occur in the application of the Ministry of State Apparatus Empowerment and Bureaucratic Reform's (PANRB) policies for determining ASN needs. Even with Law Number 5 of 2014 requiring every agency to plan personnel needs based on analysis, problems such imprecise needs calculations, inadequate inter-agency collaboration, and inadequate use of IT still exist. This article examines the guidelines and practices for assessing ASN requirements and offers suggestions for enhancing the efficacy and efficiency of these guidelines. It is envisaged that the proposed changes will make determining ASN needs more optimal in supporting government agency performance.  

Introduction: Hypertension (HTN), defined as systolic blood pressure (SBP) >140 mmHg or diastolic blood pressure (DBP) >90 mmHg, is a major health problem that is growing worldwide. It is the most common risk factor for cardiovascular disease and affects nearly two-thirds of adults aged 60 years or older. The side effects caused by experiencing prolonged high blood pressure are kidney damage (kidney failure), heart (coronary heart disease) and brain which can lead to stroke if not detected early and receive adequate treatment. And can also cause death. Risk factors for complications of hypertension include elderly age, medication compliance, and lifestyle. Empowerment of the elderly can be through non-pharmacological therapy. An example of non-pharmacological therapy is by doing anti-hypertension exercises. The purpose of this program is for the elderly to be able to learn about hypertension and apply how to do anti-hypertension exercises. The method used is providing education to the elderly and applying anti-hypertension exercises with participants (elderly). Implementation of health education and anti-hypertension exercise activities for the elderly at the UPTD for Elderly Social Services in Binjai in November 2023. Most participants were able to answer questions during the question and answer session after the presentation of the material and participants were able to follow the instructor's exercise movement directions. Health education about hypertension and anti-hypertension exercise for the elderly is a program that can help increase physical activity in the elderly which can lower blood pressure in the elderly.

The utilization of natural materials in household products is increasingly in demand along with the increasing awareness of the importance of maintaining environmental sustainability.One innovative way to utilize natural materials is by utilizing pandanus leaves into natural dyes. Pandanus extract was chosen because of its active compounds that have antibacterial properties and a refreshing aroma.This activity was carried out with the women of the Forum Kesehatan Keluarga (FKK) in Jogoprono RW VI Sadeng Village, Gunungpati District, Semarang City. The purpose of this activity is to increase community awareness and skills in using environmentally friendly soaps that are not only beneficial for health but also contribute positively to the environment.The methodology used in this paper uses a qualitative method with an experimental approach.The results of the activity show that the utilization of pandanus extract in liquid soap not only provides an alternative cleaning product that is safer for the environment but also empowers the local community through active involvement in the production process. In addition, this activity is expected to serve as a model for similar initiatives in creating eco-friendly products that empower communities and support environmental conservation.

This study aims to analyze how Family Empowerment and Welfare (PKK) plays a role as a driver of Micro, Small and Medium Enterprises (MSMEs) in realizing a creative economy in Gubugsari Village. This study uses a qualitative approach by collecting data through interviews, observation, and documentation review. The results show that the PKK in Gubugsari Village plays an important role in empowering MSMEs through various programs, such as skills training, capital provision, and marketing assistance. These programs have encouraged the growth of creative industries in the village, such as handicrafts, culinary, and fashion. In addition, the PKK also plays a role in facilitating cooperation between MSMEs and other stakeholders to develop the creative economy ecosystem in Gubugsari Village. In conclusion, PKK has a significant role as a driver of MSMEs in realizing the creative economy in Gubugsari Village through various empowerment programs implemented.  

This work program examines the economic activities, especially of mothers in Kadilangu Village, Kangkung District, Kendal Regency, where the majority of mothers' jobs there are farmers and housewives. Training on making dishwashing soap in Kadilangu Village was held involving community representatives, where two representatives from each RT were present from a total of 18 RTs in Kadilangu Village. The resource persons for this training were members of the MIT-18 KKN team Posko 120 UIN Walisongo, totaling 4 presenters with competencies in the field of chemistry. The training was carried out divided into six groups, where each group consisted of six members who would directly participate in soap making from the start until the product was ready to use. With these new skills, residents now have the potential to create an additional source of income after completing housework and rice field activities, which is also expected to improve the welfare of the family and community as a whole.

The use of Village Funds does not always go according to plan and optimally. Tanjungsari Village has become one of the villages with the largest Village Fund income in the last two years. This research aims to look at the optimization of the use of Village Funds carried out by the Tanjungsari Village government as a manifestation of the implementation of Law number 6 of 2014 concerning Villages. The research method used in this research is descriptive analysis method with a qualitative approach. The results of this research are divided into three, the first is that the Village Fund has been utilized by Tanjungsari Village for village development and community empowerment in accordance with the priorities for utilizing Village Funds based on directions from the central government. Second, the use of Village Funds in Tanjungsari Village has provided many benefits for the people of Tanjungsari Village which are in accordance with the objectives of the Village Fund. Third, the use of Village Funds in Tanjungsari Village has not been running optimally because the use of Village Funds is still unable to solve the problem of unemployment and poverty and significantly increase original village income in Tanjungsari Village.

This study aims to explore the position and role of Indigenous Papuan women (OAP) in the context of patriarchal culture in Sebyar Rejosari Village, Tomu District, Teluk Bintuni Regency, West Papua. The research employs a descriptive qualitative approach, with data collection techniques including observation, in-depth interviews with ten informants (married and unmarried women), and documentation. The results of the study indicate that patriarchal culture significantly disadvantages women, as evidenced by their limited access to education and healthcare, both physical and mental. These limitations lead to stress and feelings of low self-esteem among OAP women. The author hopes for a shift through empowering women via higher education and equal access to resources. This research supports postcolonial feminist theory, which emphasizes the need for the decolonization of gender thinking. The best solution is to integrate local values with empowerment programs to improve the position of women in society. Independent and well-educated women are expected to contribute significantly to the development of their communities.

The WO (Weaknesses-Opportunities) strategy focuses on overcoming weaknesses such as limited supporting facilities and lack of promotion by taking advantage of external opportunities such as high interest in religious tourism and promotion through print and digital media. This involves increasing promotion and marketing and developing attractive religious tourism programs. The WT (Weaknesses-Threats) strategy focuses on overcoming internal weaknesses, such as limited supporting facilities and competition from other tourist destinations, by facing external threats, such as cultural values ​​and economic uncertainty changes. This involves investment in developing tourism infrastructure and improving the quality of services at Nyai Brintik Tomb. By implementing these strategies, it is hoped that the potential for religious tourism at the Nyai Brintik Tomb can be optimized effectively, increasing the number of tourist visits, increasing tourism income, and strengthening local cultural identity. Apart from that, the development of religious tourism at the Nyai Brintik Tomb can also contribute to the sustainable development of the Mount Brintik area as a whole by paying attention to aspects of environmental preservation, local economic development and community empowerment. Thus, the Nyai Brintik Tomb has the potential to become one of the leading religious tourism destinations in the city of Semarang, attracting visitors from various groups and providing a memorable and meaningful tourist experience.

The role of mompreneurs in the creative economy is increasingly significant in supporting local economic growth. This article explores the relationship between mompreneurship and the creative economy through the Systematic Literature Review (SLR) approach. This study shows that mompreneurs, with innovation and adaptive skills, can create job opportunities, strengthen the family economy, and have a positive impact on local communities. However, challenges such as limited access to capital and social pressures remain major obstacles. This article provides strategic recommendations to support mompreneurs in Indonesia by utilizing digital technology, strengthening the business ecosystem, and improving financial literacy. Thus, mompreneurs can be agents of change in the creative economy that contribute to sustainable economic development.

Women's leadership at the village level is increasingly a concern, especially in developing countries such as Indonesia, where patriarchal cultures often limit women's roles. This study aims to analyze the roles and challenges of women in village leadership in Gunung Raya District, Kerinci Regency. The theories used include gender equality theory, feminism, transformational leadership, and dual role theory. The method used is qualitative research with a case study approach, involving in-depth interviews, observations, and documentation. The results of the study show that women village heads have a significant role in decision-making and community empowerment, but they are faced with the challenges of patriarchal culture, resistance from the apparatus, and the pressure of dual roles. In conclusion, despite the challenges, women village heads are able to overcome these barriers with inclusive leadership strategies and increased social capital, strengthening their capacity as effective leaders. Support from the government and the community is urgently needed to encourage women's involvement in local politics.

This article examines the theological basis and implementation of mission in the New Testament and its relevance to the church today. This research is motivated by the crisis of missionary identity in the church amid the challenges of globalization, secularization, ecological crisis, and relativism of truth. The main focus of this research is on the concept of missio Dei, which emphasizes that mission originates from the initiative of the Triune God, not solely from the church. The objective is to analyze the theological foundations of mission in the New Testament and how the church lives out its calling as a sent community. The method used is qualitative, employing a literature review approach to the Bible, theological literature, and academic journals. The main findings show that mission is the identity of the church, not just one of its programs. Mission in the New Testament is Trinitarian, holistic, and includes the proclamation of the Gospel, acts of love, social justice, and the formation of an inclusive community. The early church set an example through its living witness and cross-cultural evangelism. In the contemporary context, implementing mission requires contextual approaches such as digital ministry, social empowerment, discipleship, and interdenominational collaboration. The synthesis of key ideas emphasizes that mission cannot be separated from the existence of the church; without mission, the church loses its identity. In conclusion, the church today is challenged to return to the contextual, transformative, and Spirit-led mission of the New Testament to remain relevant in an ever-changing world.

Hydroponic plants are plants that grow using hydro or water media. This plant is more efficient in saving space, soil media and fertilizer and so on. This community service research aims to describe strategies for improving the economy of PKK mothers by implementing the idea of hydroponic plants in Pertanmaduretno Village, Taman District, Sidoarjo Regency. The author used descriptive qualitative research with observation and documentation data collection techniques at the research location. Data analysis techniques use data collection, data presentation, data condensation, and data conclusion. The results of the research show that the hydroponic plant strategy is effective in improving the economy of PKK mothers. The author participated in observing and playing a direct role in planting hydroponic plants.

Single mother are women who are supporting their children alone due to divorce, death of a spouse, or the decision to give birth without a partner. They face huge challenges in managing finances and household responsibilities. BPS 2013 data shows that there are more single mothers in Indonesia than single fathers (14.84% vs. 4.05%). This research examines the case of Mrs. Kiki, a single mother in Pondok Pinang, South Jakarta, who runs a stall after her husband passed away. We provided business capital assistance to expand her business. This step is part of our efforts to support economic empowerment and create a more independent and prosperous community. Economic empowerment is one of the important aspects in empowering the poor

The Srikandi group is a group of women who have concerns about the Prevention of Trafficking in Persons (TPPO). Therefore, the Kita Institute packages TPPO as a strengthening of the women's economy, namely by empowering the women of the Srikandi Group through training in making various chili sauces. This study aims to describe the implementation process, success, supporting factors and inhibiting factors. This study uses a qualitative approach with research subjects including Kita Institute managers, Srikandi Group Managers, and Srikandi Group Members. The data validity technique uses source triangulation with data analysis technique using data collection, reduction, presentation, and conclusion drawn. The results of the research that have been carried out show that 1) The process of implementing women's empowerment in the Srikandi Group consists of three stages. The first stage is awareness through socialization and motivation. Then, the ability transformation stage is to increase knowledge and skills in making various chili sauces. The last stage is capacity improvement, where the women of the Srikandi group have been able to produce various chili sauces independently. 2) Women's empowerment of the Srikandi group succeeded in producing a variety of quality chili sauce with a durability of two months and increasing income 3) Supporting factors for empowerment are the availability of human resources, natural resources, infrastructure, high motivation of participants, female participation, and work partners. Meanwhile, the factors that inhibit empowerment are difficulties in adjusting the time and lack of confidence of Srikandi group women to start their own business.  

The aim of this research is to provide an overview of the implementation of agenda setting in the formation of Salamrejo Village Regulation Number 7 of 2016 concerning the Anniversary of Salamrejo Village, Kapanewon Sentolo , Kulon Progo Regency. The research method used a qualitative descriptive method, namely an effort to collect, compile and interpret existing data and then analyze the data. The research concluded that the agenda setting process began with a more " jagongan " discussion between the Village Head, community leaders, Village Consultative Body, Salamrejo District Community Empowerment Institution, Family Welfare Empowerment and Karang Taruna , followed by meetings, team formation and subsequent literature studies. make a decree called the Salamrejo District Anniversary Village Regulation which is used as a guideline in carrying out activities so that the Government Work Plan (RKP) in the use of the Regional Revenue and Expenditure Budget (APBDES) can be accounted for.

In an effort to improve the community's economy in Petemon Village, Sawahan Subdistrict, Surabaya City, this research analyzes the empowerment of Micro, Small and Medium Enterprises (MSMEs). The results show that although programs to encourage MSMEs exist, their implementation is not optimal. One of the problems found is the lack of coordination between related agencies, the lack of training and capital distributed for MSMEs, and the lack of monitoring the growth of MSMEs. According to this study, although efforts have been made to support the applicable laws, the implementation of the program needs to be improved, especially in terms of fair distribution, effective socialization, and assistance that suits the needs of MSMEs.

Women's empowerment is a modern concept that marks progressive changes in efforts to liberate from patriarchal culture, where women's involvement in society was previously very minimal. Efforts to align the portion of involvement of all genders are often referred to as the equal rights movement or women's liberation movement. In Setren Village, women's involvement is still low, with the achievement of SDG 5 point "Village Women's Involvement" only 26.32%. Based on this assessment, our community service work program is focused on increasing women's involvement. We initiated two main programs: empowerment of Village PKK Organizations through the creation of Village Gardens and education on Verticulture planting media, as well as rebranding of Mrs. Sri's Village MSMEs which operate in the soybean juice beverage sector. By partnering with the PKK, this women's empowerment organization is expected to be able to contribute to community development. Support for MSMEs also aims to improve the economic and environmental aspects of villages. This research aims to evaluate the results of the women's empowerment program in Setren Village. In contrast to previous research which focused on crafts, our approach uses planting media education and MSME support. The service will be carried out for three months, from March to July 2024, in accordance with the SDGs of Setren Village. The methods used include surveys, discussions and problem identification. Surveys were conducted at the Village Hall and the Village Head's house to obtain initial information. The second visit was made to Mrs. Sri's house to understand the condition of MSMEs. After identifying the problem, discussions were held to determine the work program based on the relevant Setren Village SDG point 5.