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Based on data taken from the Top Brand Award, Oreo biscuit products always get the first position with the best brand assessment according to research conducted by Top Brand to Indonesian consumers. With Oreo winning the competition, it was discovered that Oreo used brand ambassadors for its products. The purpose of this study is to find out and analyze brand ambassadors on Oreo, to find out and analyze purchase decisions on Oreo products, to find out and analyze the influence of brand ambassadors on purchase decisions. The research conducted is a type of quantitative research. The sampling method used in this study uses nonprobability sampling by determining total sampling/census on 35 female Oreo consumer respondents, who have bought Oreo X Blackpink products 1 x and know Blackpink as Oreo brand ambassadors. The data collection technique uses questionnaires, observations, and literature studies. The data analysis technique used validity test, reliability test, normality test, heterokedasticity test, multicollinearity test, simple regression analysis, persial hypothesis test, t-test, simultaneous hypothesis test, f-test, and determination coefficient calculation.

The competence of a good chemistry teacher will contribute to a fair assessment ability. This service aims to improve the professional competence of the sub-field of assessment for chemistry teachers at madrasahs in the Mranggen sub-district. This service is participatory by processing the results in a quantitative descriptive manner with one variable, namely the professional competence of the teacher's assessment. Service Locations in Madrasahs, Mranggen District. The number of participants in this service is 20 active chemistry teachers. Data collection techniques using closed and open questionnaires. Data validity uses content validity. Data reliability using Croncbach's Alpha technique. Data analysis techniques use the percentage formula to determine the achievement of each component through statistical data. The results of Community Service found that the professional competence of chemistry teachers at madrasas in the Mranggen sub-district was on average in the very good category, but variations in the use of assessment software were very lacking and had never been carried out. The service contribution gives a good value for changes in the ability to use the Rasch model assessment software after the service is over, but this depends on the amount of motivation the participants have.

The current research aims to measure the impact of applying digital transformation represented by (technologies, digitization of operations, databases, human cadres) on the effectiveness of accounting information represented by (appropriateness of accounting information, and reliability of accounting information), among a sample of employees in private banks in Baghdad Governorate, with a strength of (183) employees. In order to achieve the research objective, the questionnaire was adopted to collect data related to the research variables, and the descriptive analytical approach was adopted in the research and then analyzed by adopting some statistical methods such as (arithmetic mean, standard deviation, linear correlation coefficient, simple and multiple regression coefficient), and the results were reached using statistical programs such as (SPSS.V.29) and (Amos.V.26) to analyze the data to reach the conclusions, the most prominent of which was that digital transformation contributes to completing routine operations, reducing the time required to complete tasks, increasing accuracy in operations, and reducing human errors through the use of digital systems.

This study aims to analyze student satisfaction with the administrative services of the Finance Department at STMIK Widuri, utilizing the SERVQUAL method. Effective administrative services are crucial for supporting the quality of higher education and the institution's reputation. Through a questionnaire designed based on the five dimensions of SERVQUAL reliability, responsiveness, assurance, empathy, and tangible evidence data were collected from active students. The analysis results are expected to identify areas for improvement in financial services and provide concrete recommendations to enhance service quality. This research aims to offer insights for decision-makers at STMIK Widuri to improve the efficiency and effectiveness of financial services while meeting student needs. Additionally, the findings are anticipated to enhance STMIK Widuri's image as a responsive institution towards student requirements. The study also emphasizes the importance of understanding student expectations in efforts to improve service quality in higher education.

This study examines student satisfaction with the New Student Admission (PMB) services at STISIP Widuri. In the competitive landscape of private higher education institutions (PTS), PMB is vital for attracting prospective students through effective marketing and high-quality services. The research, however, identifies that current levels of student satisfaction with PMB services at STISIP Widuri fall short of expectations. By applying the Service Quality framework, the study evaluates key service dimensions including reliability, responsiveness, and empathy. The results indicate that the services provided do not meet student expectations, leading to notable dissatisfaction. The study seeks to uncover the factors affecting student satisfaction and offers recommendations for enhancing service quality. The outcomes aim to make a significant impact on improving PMB services at STISIP Widuri, benefiting both academic and practical aspects. Ultimately, this research provides a foundation for improving higher education services, especially in the new student admission process. The recommendations are designed to strengthen the connection between the institution and its students, boost loyalty, and encourage positive word-of-mouth. Improving the quality of PMB services is crucial for achieving competitive advantage and enhancing the institution's reputation.

This study aimed to assess the impact of time management, academic stress, and locus of control , mediated by family support, on student procrastination in Semarang. This study employed a quantitative methodology via a survey conducted among the student population in Semarang, employing random sampling to get a sample size of 399 respondents. The data were evaluated using validity assessments, discriminant validity, reliability evaluations, and hypothesis testing via Smart-PLS version 4.0. The test results indicated that time management, academic stress, locus of control , and family support significantly influenced procrastination. However, time management and academic stress did not exert a mediated effect through family support on procrastination. Additionally, academic stress was mediated by support for procrastination, while locus of control , mediated by family support, significantly affected procrastination. According to the test results, it is advisable for students to focus on time management and locus of control to mitigate procrastination tendencies. Families and universities offer enhanced support for emotional well-being and self-healing to assist students in managing academic stress.

Abstract. This thesis uses quantitative research which aims to determine whether price and product quality have a simultaneous and partial effect on the consumer's decision process in reusing Printandprint Surabaya services, and also between the two variables, which variable has the most dominant effect on the dependent variable (consumer decision) ). This study uses a quantitative descriptive method. The number of samples in this study were 30 respondents. The respondents in this study were regular consumers of Printandprint Surabaya in the period April to May 2022. Determination of the sample used a random sampling technique, with the criteria of regular consumers of Printandprint Surabaya in the period April to May 2022. The data collection technique was by giving questionnaires to respondents, interviews and documentation. In proving and analyzing this, validity and reliability tests, classical assumption tests, multiple linear regression tests and f (simultaneous) and t (partial) tests are used. The test results show that: 1) simultaneously influences the repurchase decision of Printandprint Surabaya. The test results were obtained from Fcount ≥ Ftable (30.404 ≥ 1.86). Thus the results of testing the hypothesis on the f (simultaneous) test showed that there was an influence on price and product variables, together on purchasing decisions. 2) partially influences the purchase decision to repurchase Printandprint Surabaya. The partial test results show that Price (X1) has a regression coefficient of 2.641 > 2.056) and the resulting significance value of 0.014 is less than 0.05, so Ho is rejected and Ha is accepted. Product quality (X2) has a regression coefficient of 4.746 > 2.056. Thus the results of the (partial) t test show that there is a positive and significant effect of the price variable (X1), product quality (X2) on the purchase decision (Y) Printandprint Surabaya."

The effect of prices and discounts on purchasing decisions for shopee products on Generation Z in Depok City, the method used in this research is quantitative and the data collection technique is documentation study, besides that the data processing uses the SPSS version 25 application. The instrument used to collect data is a questionnaire. This research was conducted in April-June 2024. Respondents in this study were Generation Z Depok City who purchased facial care products at Shopee, totaling 400 people. And distributing questionnaires with each variable, namely variable X1 price, X2 discount, and Y purchase decision. Quantitative analysis consists of data quality testing (Validity and Reliability), classical assumption test, multiple linear analysis, hypothesis testing (T Test and F Test), and determination coefficient test. The results of this study are in line with research conducted by Devi Marta Dwi L., Theresia Pradiani, and Ike Kusdyah Rachmawati, in 2021. It can be said that the price and discount variables together have a significant effect on the variable purchasing decisions for facial care products at Shopee for Generation Z in Depok City.

Increased activity in the airside area, especially on the apron, causes the emergence of foreign objects such as gravel and oil spills that can disrupt flight safety. Apron Movement Control (AMC) plays a crucial role in regulating aircraft traffic, monitoring the apron area, and maintaining cleanliness from Foreign Object Debris (FOD). This study aims to evaluate the effect of AMC performance in FOD supervision on flight safety at Sentani International Airport. The method used is a quantitative approach with a saturated sampling technique, involving airside officers from airlines, Ground Handling (GH), Ground Support Equipment (GSE), and Marshallers. Data were collected through a closed questionnaire with a 4-point Likert scale and analyzed using validity, reliability, simple linear regression, T-test, and coefficient of determination. The results of the analysis show that AMC performance has a positive and significant effect on flight safety, with a significance value of the T test <0.05. The coefficient of determination (R²) of 0.916 indicates that AMC contributes 91.6% to flight safety, while the rest is influenced by other factors. This finding emphasizes the importance of improving the professionalism and effectiveness of AMC officers' performance.

Taxes are the primary source of state revenue, and the Motor Vehicle Tax (PKB) is one of the regional taxes that contributes significantly to Regional Original Revenue (PAD). However, taxpayer compliance in the city of Medan remains suboptimal. This study aims to analyze the effect of awareness and education level on taxpayer compliance in paying motor vehicle taxes in Medan. The research method uses a quantitative approach with a survey technique involving 75 taxpayers. Data analysis includes validity and reliability tests, normality, multicollinearity, heteroscedasticity, and multiple linear regression analysis. The results show that both awareness and education level have a significant partial effect on taxpayer compliance, supported by significance values less than 0.05. Simultaneously, the two variables also have a significant influence, with an R Square value of 0.471. This means that 47.1% of the variation in taxpayer compliance is explained by awareness and education level. These findings indicate that improving taxpayer awareness and education is a crucial factor in increasing compliance with motor vehicle tax payments in Medan.

This research aims to determine the effect of price on consumer purchasing decisions at Sagalas Coffee Panyabungan II, Mandailing Natal Regency. The type of research used was quantitative research and involved a sample of 96 respondents using the Lemeshow formula. Data collection techniques are observation, documentation and distributing questionnaires. Data analysis techniques use validity tests, reliability tests, normality tests, heteroscedasticity tests, simple linear regression analysis tests and hypothesis tests. All research tests were carried out using the SPSS version 25 program. Price has a partial positive effect on consumer purchasing decisions at Sagalas Coffee Panyabungan II, Mandailing Natal Regency, indicated by an R value of 0.940 which is in the correlation interval 0.80 - 1.00 and an R value The square is 0.884 times 100% = 88.4% and the remaining 11.6% is influenced by other variables. In other words, there are still other variables that influence the consumer purchasing decision variable (Y) at Sagalas Coffee Panyabungan II. Based on the research results, it can be concluded that price has a positive and significant effect on consumer purchasing decisions, with a partial test value (t) of 26.789 and a ttable value of 1.661. So the tcount value is greater than ttable, namely 26.789, greater than 1.661 (26.789 > 1.661), which indicates that the first hypothesis, namely Ha, is accepted while H0 is rejected.

The detection of computer network attacks is becoming increasingly important as the complexity and frequency of cyber-attacks threatening information systems and network infrastructure continue to rise. These attacks may lead to severe consequences, including data breaches, service disruptions, and financial losses. To address these challenges, artificial intelligence techniques have become a major focus in the development of more effective, adaptive, and reliable intrusion detection systems. Among various classification algorithms, the C4.5 decision tree has demonstrated strong performance due to its simplicity, interpretability, and high classification accuracy. This study aims to apply the C4.5 algorithm for network attack detection using a comprehensive dataset that includes multiple categories of attacks and normal network activities. The proposed methodology consists of several stages, including data preprocessing, feature selection, decision tree model construction, and performance evaluation using standard metrics such as accuracy, precision, recall, and F1-score. Data preprocessing is performed to handle missing values, normalize data, and reduce noise, thereby improving the overall quality of the dataset and enhancing classification results. The experimental results indicate that the C4.5 decision tree algorithm effectively classifies network traffic into attack and normal categories with a satisfactory level of accuracy. The model successfully identifies attack-related patterns and highlights significant features that influence detection performance. Further analysis reveals that appropriate feature selection and parameter tuning significantly contribute to improving model reliability and robustness. This research provides a valuable contribution to the development of efficient, accurate, and practical network intrusion detection systems. The proposed approach is expected to strengthen information security frameworks and support proactive defense strategies against increasingly sophisticated cyber threats, thereby enhancing the protection of critical network infrastructures.

This study aims to determine the level of social skills of 7th grade students of SMP Negeri 15 Yogyakarta in the 2023/2024 school year and to find out the low items to be proposed as guidance topics. This type of research is descriptive quantitative with the subjects in this study are 7th grade students in the 2023/2024 school year. Determination of the sample from the population was carried out using calculations made by Issac and Michel with an error of 10%. Data collection was carried out using a social skills scale with 46 valid items with a Cronbach alpha reliability index of 0.945 which is in the very strong category. The scale is arranged based on 5 (five) aspects, namely cooperation, assertiveness, responsibility, empathy, and self-control. The data analysis technique used descriptive statistics, using the SPSS Ver. 25. With the results, most of the 7th grade students of SMP Negeri 15 Yogyakarta in the 2023/2024 school year have high social skills. The results showed that in 166 students, 35% of students had a very high level of social skills, 55% of students had a high level of social skills, and 10% of students had a moderate level of social skills. There are no low items on the social skills scale that will be proposed as guidance topics.

This research aims to determine the influence of work communication variables (X1), motivation (X2) and work environment (X3) on employee performance (Y) of UKM Elha Baby. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection obtained was 35 respondents from UKM Elha Baby. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the research obtained the multiple linear regression equation Y= -4.381 + 0.331X1 + 0.238 + 0.298 Work motivation has a partially significant effect on performance, with a sig. 0.048 > 0.05. The work environment has a partially significant effect on performance, with the result being a sig. 0.005 > 0.05. The F test results obtained Fcount results of 34,203 > from Ftable 3.28 with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that Communication, Work Motivation and the Environment simultaneously have a significant effect on the Performance of UKM Elha Baby Employees.

Sinar Inti Telaga was founded in 1986, then transformed into PT Serasi Autoraya in 1990 by introducing the trademark "Toyota A Car". PT. Serasi Autoraya (TRAC) is an international subsidiary. Tbk which is now widely known as one of the largest transportation and logistics service companies in Indonesia. The aim of this research is to determine the effect of compensation and work discipline on the performance of PT. Serasi Autoraya (TRAC) in this research uses independent variables, namely compensation (X1) and work discipline (X2) as well as the dependent variable, namely employee performance (Y). The population of this study were employees of PT. Serasi Autoraya (TRAC). The sample used the Puprosive Sampling method, data collection by collecting questionnaires online with Google from to 50 respondents. The method in this research uses quantitative statistical methods. Quantitative statistical analysis includes validity tests, reliability tests, multiple linear analysis. Other hypothesis testing includes classical assumption tests, including data normality test, multicollinearity test, heteroscedasticity test, T test, F test, and coefficient of determination test (R2). The data was processed using the SPSS (Statistical Package for Social Science) 25.0 photo windows program. The test results of the T (Partial) test on the compensation variable (X1) show that the sig 0.004 < 0.05 and t value 3,028 > 2,010 (t table) test results on the T (Partial) test on the work discipline variable, namely 0.000 < 0.05 and t value 6,081 > 2,010 (t table). The test results of the F test (Simultaneous) show that the sig value is 0.000 < 0.05 and the calculated f value is 49,966 > 3.19 (f table) and it can be concluded that compensation (X1) and work discipline (X2) have a positive and significant effect on performance employee (Y).

Rumah Sakit Umum Daerah Cililin has not yet achieved patient satisfaction, with ongoing complaints about suboptimal health service quality, particularly in the Emergency Department (IGD). This study aims to identify the causes of inadequate health service quality as observed in the IGD. The research employs a descriptive method with a qualitative approach. Data collection was conducted using observation, interviews, and documentation techniques. The researcher used source triangulation to verify the validity of the data. Data analysis was performed through data reduction, data presentation, and conclusion drawing. This study assessed the quality of health services in the Emergency Department at RSUD Cililin, Kabupaten Bandung Barat, based on six main indicators: 1) Professional and Skill; 2) Attitudes and Behavior; 3) Accessibility and Flexibility; 4) Reliability and Trustworthiness; 5) Recovery; and 6) Reputation and Credibility. The general overview of the identified issues includes: 1) Limited number of certified medical staff; 2) High-pressure work environment; 3) Limited space and equipment; 4) Issues with medical equipment; 5) Slow evaluation processes; and 6) Impact of adverse patient incidents. Overall, the quality of services in the Emergency Department at RSUD Cililin can be considered adequate. Despite facing various challenges, RSUD Cililin demonstrates a strong commitment and effort to improve emergency department services, reflecting dedication to patient welfare and ongoing enhancement of health service quality.

Quality of Public Service in Issuing Birth Certificates at the Population and Civil Registration Office of Gorontalo City. Undergraduate Thesis. Bachelor's Degree Program in Public Administration, Universitas Negeri Gorontalo. The Principal Supervisor: Dr. H. Rosman Ilato, M.Pd. The Co-supervisor. Dr. Irawaty Igirisa, M.Si. This study aims to evaluate and analyze public service quality in issuing birth certificates at the Population and Civil Registration Office of Gorontalo City. The study was conducted by assessing the service through the dimensions of tangibles, reliability, responsiveness, assurance, and empathy. Furthermore, it was conducted using a qualitative research method, utilizing observation, interview, and documentation data collection techniques. The findings reveal that the overall quality of public service, specifically within the Population and Civil Registration Office of Gorontalo City, assessed across five dimensions, are as follows: Tangibles are found to be lacking in facilities and infrastructure, such as seating, parking space, additional computers, and other informational media beneficial to the public. Reliability is noted as a concern, as staff are unable to provide accurate timelines for document processing. Responsiveness is adequate, with staff demonstrating a responsive attitude toward serving the public. Assurance remains suboptimal due to issues with service timeliness, and empathy is adequately demonstrated, with staff maintaining courteous interactions. Based on this analysis, it can be concluded that the quality of public service in the issuence of birth certificate at the Population and Civil Registration Office of Gorontalo City is not yet optimal. The researcher suggests that future improvements in facilities and infrastructure, along with enhanced staff performance, will lead to more efficient and reliable document issuance, reducing the need for repeated follow-ups by the public.

This study aims to evaluate the quality of public services in the management of Electronic Identity Cards (e-KTP) in Parongpong District. Using a descriptive qualitative method, data was obtained through direct observation and in-depth interviews with several sources, including the Parongpong District Head, the Head of Government and Public Service Section, service staff, and two service users. The findings indicate that the quality of public services at the Parongpong District Office is still not optimal. Several aspects need improvement, such as Tangibles (physical evidence), where the facilities do not meet the standards necessary to efficiently support the e-KTP process. Additionally, there is uncertainty in the completion of e-KTPs due to a shortage of blanks and technical disruptions on the server (Reliability), as well as insufficient assurance regarding service timeliness (Assurance). This study is expected to provide insights for improving e-KTP services in the future.

Companies are competing to develop their products to be in demand by consumers amidst the rapid development of the beauty industry. One of them is by providing price discounts and adjusting the concept carried with the self-concept owned by consumers. This research aims to determine the effect of price discounts and self-concept on purchasing decisions for Skintific products on Tiktok Shop. The research used is quantitative research with variables of price discount, self-concept, and purchasing decisions. By using data collection techniques in the form of questionnaires and documentation and using purposive random sampling techniques with a total of 100 respondents who use Skintific products. Data analysis uses validity tests, reliability tests, descriptive analysis, classical assumption tests, and hypothesis tests. The results of this research explain that price discounts and self-concept have a positive and significant impact on purchasing decisions both partially and simultaneously. That way, Skintific can maintain price discounts by providing relatively the same discounts on its products. On the other hand, self-concept can be improved so that consumers feel interested in Skintific products

Humans are an important asset in a company or organization, without someone's vision it is impossible for a company or organization to develop its vision and mission. Quality employees will play an important role in supporting the development and movement of the organization and play an important role in the organization's efforts to achieve its goals and mission. In the workplace, employee performance is very important for the success of the organization. Factors such as motivation and work environment play a very important role. Many studies have been conducted to examine the influence of work motivation and work environment on employee performance. This research aims to determine whether there is an influence of motivation and work environment on employee performance at PT. BVI Visitor Handling section either partially or simultaneously. The type of research used in this thesis is quantitative research. The research sample consisted of 39 employees using saturated sampling techniques. The data collection methods used were observation, questionnaires and literature study. The analysis used was data quality testing (validity test and reliability test), classical assumption test, hypothesis testing (T test and F test), and coefficient of determination test with the help of the SPSS version 26 application. Based on the results obtained, motivation and work environment significantly affects employee performance both partially and simultaneously.