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The creative industry is an industry that focuses on the creation and exploitation of intellectually owned works, one of which is fashion design, including t-shirts. The current condition of society, both individuals and groups, are now starting to build their brands with the innovation and creativity they build, including Ndlodok T-shirts. This community service is the second stage, namely to introduce ndlodok t-shirts to the community. The initial offer of the "Ndlodok" T-shirt was to formulate a library-based "Ndlodok" T-shirt with characteristics of the Mojokerto dialect with the hope of opening up a new market. Apart from that, the product would become a souvenir that consumers were looking for because it had become a characteristic of Mojokerto UMKM. In facing the rigors of UMKM businesses which are increasingly competitive, "Ndlodok" T-shirt products do not experience problems in the middle of their journey, at this early stage it is necessary to introduce them as a reference for "Ndlodok" T-shirts in carrying out promotional activities.

The development of technology 4.0 has a very positive impact on society. Industry 4.0 emphasizes the concept of digitalization that is consistent and connects all productive components of the economy.  Several technologies are helping Industry 4.0, such as cloud, simulation, augmented reality, robots, internet of things, big data analytics, additive manufacturing, and cybers ecurity. The method used in this article is literature study, which means data collection to understand and study the theories discussed in the relevant literature. Literature research helps to understand the conceptual framework of a topic and find theoretical foundations for further research. The research also helps guarantee that current research takes into account previous work and fills knowledge gaps.  For this study, internet searches and documentation studies were used to collect data. The result is that Technology 4.0 not only helps businesses but also improves the economy and people's welfare. Technology 4.0 greatly helps businesses by increasing global access, improving operational efficiency, driving innovation, and improving product safety. To ensure that the benefits of this technology are felt by everyone, society must continue to take this technology with caution while addressing issues such as data security and inequality of access to technology.   Keywords: T, Business, Society

This research was conducted with the aim of finding out how economic development is Digital and factors that influence the income of MSME business actors in Serang City. Method The research used is qualitative descriptive research, the data collection method is through observation, interviews, questionnaires and documentation. The informants in this research are MSME business actors in Serang , there are approximately 10,321 MSMEs from various types of businesses spread across Serang Jaya City as research objects. The results of this research show there is a positive and significant partial influence of the digital economy on perpetrators' income MSME businesses in Serang. Meanwhile, factors that support and hinder the MSME sector in the digital economy perspective, namely the ability to know how to use technological media which is a supporting indicator of the success of the digital economy.

This journal aims to analyze the business market for social media management services and its impact on the growth of MSMEs (Micro, Small and Medium Enterprises). In this digital era, the use of social media has become a key element in marketing strategies, especially for MSMEs who are trying to achieve their targets. This journal conducted an in-depth review of social media management strategies offered by service providers to MSMEs. This research includes market analysis, seeking an in-depth understanding of MSME needs, and evaluating the extent to which social media management services businesses can meet expectations and improve MSME marketing performance. Through interviews, surveys and market data analysis, this journal provides a comprehensive view of market dynamics and the impact of social media management strategies on MSME targets. It is hoped that the results of this research will provide valuable insights for service providers and MSMEs to improve their collaboration in the digital realm, while strengthening the role of social media as an effective tool in supporting the growth of small and medium scale businesses

This community service program focused on enhancing branding and digital marketing strategies for Salina Kitchen, a culinary business in Jakarta. The primary objectives were to optimize packaging sticker design and to boost engagement through the business's Instagram account. Conducted from September 23 to December 15, 2023, the program involved consumer surveys and SWOT analysis. Results indicated a significant improvement in customer satisfaction with packaging design and digital marketing performance. Effective use of hashtags on Instagram expanded the reach to non-followers. The program successfully identified key strategies in branding and digital marketing that can be implemented to enhance the performance of culinary businesses.

Profit growth is important for businesses as it can be used to forecast future business plans. Earnings growth is difficult to separate from the company's financial performance as measured by financial ratios. This study aims to determine the effect of accounts receivable turnover ratio, current ratio, debt to equity ratio, and inventory turnover on profit growth. This study has a population of 17 companies over three years (per quarter), and a sample of 204 collected through purposive sampling method, and this study uses data analysis methods, namely multiple regression analysis and panel data with Eviews 12 software. The analysis shows that ITR has a positive and significant effect on earnings growth (Ln), while RTR, CR, and DER have no effect on earnings growth (Ln). All independent variables, namely RTR, CR, DER, and ITR, affect earnings growth (Ln) simultaneously. Earnings growth (Ln) is influenced by the four independent variables by 9%. This shows the capability of financial ratios in anticipating profit increases and can influence investor investment decisions.

This research explores the supervision and law enforcement concerning digital businesses. The rapid growth of digital businesses has significantly impacted the global economy, while simultaneously posing various legal challenges. This study aims to analyze the role and effectiveness of supervision and law enforcement on digital business actors in ensuring compliance with applicable regulations. The research methodology employs a qualitative approach, involving literature review, analysis of relevant legal regulations, and case studies on the implementation of supervision and law enforcement on digital businesses in various countries. The findings highlight the legal challenges faced by governments and supervisory bodies in coping with the developments in the digital business landscape. The study also evaluates various strategies that can be employed to enhance the effectiveness of supervision and law enforcement on digital businesses, including cross-sectoral collaboration, the utilization of information technology, and the development of regulations that are responsive to the dynamics of digital businesses. The implications of the research findings are expected to provide a more comprehensive insight into addressing the legal challenges emerging alongside the evolution of digital businesses in the era of globalization.

Human Resources (HR) competency is one of the main factors that must be possessed by MSME business actors. Managing human resources is a skill that must be possessed by business actors. Apart from that, in facing business challenges in the digital era, MSMEs need to adapt to technological developments so as not to be left behind. Therefore, this community service activity aims to provide knowledge about HR competencies in the era of digitalization to business actors in Bekasi Regency, especially North Cikarang. The method used in this community service activity is in the form of counseling and assistance to strengthen employee competency in this era of digitalization, especially the development of digital marketing so that in the future micro businesses have the potential to increase the profitability of their businesses. Human resource management in micro businesses has a specific goal, namely that participants in community service activities are expected to be able to adapt to current developments so that they can maintain the existence of their business and increase their business productivity. Implementation is carried out by providing materials, lectures, discussions/questions and answers and practice with business actors.

Financial management is very crucial in practice, both personal and business financial management. This is very important, especially for MSMEs, because poor financial management will have an impact on bookkeeping and make income and expenses confusing, especially if the business being run has started to increase in sales. Financial recording is an important thing but is often underestimated even though there are many benefits that entrepreneurs get by recording financial reports. There are many reasons why a business has not recorded financial reports properly, such as a lack of insight into what it is like to make or record its own financial reports and there are no resources that can handle it, as is also felt by the entrepreneur who owns the Tunas Sari semprong located in Rengasdengklok-Karawang. Starting from this, in this community service, we aim to provide basic training in simple financial recording to improve the performance of entrepreneurs' businesses. Apart from the manual, we also provide understanding in operating financial records using a digital application in the form of BukuKas which can be installed on business people's smartphones. This makes it easier for entrepreneurs to operate financial reports. With knowledge of financial reports, we can easily find out our income and expenses and can be used as evaluation material in improving business performance and developing the business we own. From the results of this training, it is hoped that entrepreneurs will be able to record simple financial reports and be able to operate the BukuKas application to make recording easier.

Currently, there are many Instagram social media users. Currently, the use of Instagram as a promotional media plays an important role in building a company's business. Especially coffee shop businesses such as Kopilikasi. The research entitled Instagram social media analysis as a Kopilikasi  promotion media in attracting consumer buying interest has a research objective, namely knowing the role of Instagram social media as a Kopilikasi promotion media in attracting consumer buying interest and knowing content that attracts audiences on Instagram social media. This research method uses a descriptive qualitative method. The data sources in this study used interviews and observations. The main theoretical basis in this research is new media. The results of this study are that Instagram plays an important role in attracting Kopilikasi customers' buying interest. Kopilikasi attracts customers' buying interest by creating content on their Instagram. The content is used as a promotional tool that contains information about Kopilikasi. Kopilikasi has a characteristic in its content, namely creating content in a cinematic style. Currently, Instagram plays an important role in the Kopilikasi promotion process and has succeeded in attracting consumer buying interest and the content created has succeeded in attracting the attention of its audience on Instagram.   Keywords: Instagram, Promotion, Content   Abstrak: Saat ini pengguna media sosial instagram sangatlah banyak. Saat ini juga penggunaan instagram sebagai media promosi berperan penting dalam membangun bisnis sebuah perusahaan. Khususnya usaha coffee shop seperti Kopilikasi. Penelitian berjudul analisa media sosial instagram sebagai media promosi Kopilikasi dalam menarik minat beli konsumen memiliki tujuan penelitian yaitu  mengetahui peran media sosial instagram sebagai media promosi Kopilikasi dalam menarik minat beli konsumennya dan mengetahui konten yang menarik audiens di media sosial instagram. Metode penelitian ini  menggunakan metode kualitatif deskriptif. Adapun sumber data dalam penelitian ini menggunakan wawancara dan observasi. Landasan teori utama dalam penelitian ini yaitu media baru. Adapun hasil penelitian ini adalah instagram berperan penting dalam menarik minat beli pelanggan Kopilikasi. Kopilikasi menarik minat beli pelanggan dengan membuat konten-konten di instagramnya. Konten tersebut digunakan sebagai alat promosi yang berisi informasi tentang Kopilikasi. Kopilikasi mempunyai ciri khas dalam kontennya yaitu membuat konten dengan gaya sinematik. Berdasarkan analisa peneliti menarik kesimpulan yaitu Konten yang menarik minat beli konsumen Kopilikasi yaitu konten dengan objek konsumen Kopilikasi karena terbukti berhasil meningkatkan perhatian dan ketertarikan dari audiens di instagram. Saat ini instagram berperan penting dalam proses promosi Kopilikasi dan berhasil menarik minat beli konsumen dan konten yang dibuat berhasil menarik perhatian audiens nya di instagram

Solo Technopark is a strategic technology and business center located in the city of Solo, Central Java, playing a crucial role in driving the development of technology-based businesses in the region. Within it, there is a division that specializes in comprehensive understanding of business needs and the selection of incubation methods suitable for SMEs and startups, known as SSIPO (SMEs and Startup Incubator Project). This research aims to determine the role of SSIPO in enhancing the competitiveness of businesses in Solo Technopark. The study employs a qualitative descriptive method, gathering data through field observations, interviews with relevant sources, and documentation. The researcher utilizes primary data sources from observations and interviews, as well as references from books, journals, and the UPTD Solo Technopark website. Data analysis technique is adapted using descriptive-narrative methods. The research findings reveal that SSIPO's role involves effective collaboration and innovation-based facilitation for SMEs and startups, initiating three programs specifically designed for these entities.

Survey results from several salted egg manufacturing businesses where in the process of cleaning eggs from the mud mixture using tools in the form of fibers or wires so that the remaining mud stuck to it can be cleaned. Craftsmen who are experienced enough can only clean around 150 eggs or around 12 kg in one hour, of course this is less efficient if the production scale of the UMKM is large. The partners for this community service activity are UMKM which are engaged in making salted eggs. one of the problems faced is in the process of washing salted eggs, which is a process that is carried out before being marketed, where the process still uses manual washing power using human power, manual washing requires less efficient time so that when there are orders, many UMKM experience problems. to fulfill orders from consumers. UMKM that operate in the egg business sector really need a touch of technology related to the salted egg washing method. With this problem, in Community Service Activities for UMKM, salted egg washing machines will be handed over to partner entrepreneurs, namely UMKM Mak Ngat, Purworejo Village, Suruh District, Semarang Regency. The impact of using a salted egg washing machine on Mak'Ngat UMKM is that the salted egg washing process is more economical, namely when done manually it can clean around 150 eggs or around 12 kg in one hour, but when done using a machine the cleaning capacity reaches 45 kg per hour and this number rose drastically.

This research aims to analyze the strategy for developing laying chicken businesses in Batang Regency. This is because the current obstacles faced by chicken farming entrepreneurs will have an impact on business continuity, so a strategy design that is right on target is needed. Therefore, further analysis is needed on the business processes carried out in order to be able to compete with competitors competitively. This research is a qualitative descriptive study. Data was taken through direct observation, interviews and taking documents from chicken breeders in Batang Regency. The method used in this research is a purposive sample, namely taking samples with a specific purpose. This research uses primary data. The validity of the data in this research uses triangulation techniques. Data analysis in this research is qualitative with a descriptive analysis and interpretation approach. The results of the analysis prove that chicken breeders are in quadrant 1 position or support aggressive strategies to be able to develop and survive amidst increasingly competitive competition.

This research aims to analyze the strategy for developing laying chicken businesses in Batang Regency. This is because the current obstacles faced by chicken farming entrepreneurs will have an impact on business continuity, so a strategy design that is right on target is needed. Therefore, further analysis is needed on the business processes carried out in order to be able to compete with competitors competitively. This research is a qualitative descriptive study. Data was taken through direct observation, interviews and taking documents from chicken breeders in Batang Regency. The method used in this research is a purposive sample, namely taking samples with a specific purpose. This research uses primary data. The validity of the data in this research uses triangulation techniques. Data analysis in this research is qualitative with a descriptive analysis and interpretation approach. The results of the analysis prove that chicken breeders are in quadrant 1 position or support aggressive strategies to be able to develop and survive amidst increasingly competitive competition.

In the manufacturing industry, competition between companies is an inevitable phenomenon along with the spread of businesses in this field. To maintain competitiveness, making the right management policies, including in the calculation of production costs, is crucial. The determination of production costs must be done carefully in order to provide a balanced profit. This study aims to analyze the company's method of calculating production costs with a variable costing approach. The research design is descriptive with the use of quantitative data through secondary data sources. The results showed that the variable costing approach resulted in a fairly low amount of production costs, namely Rp. 6,165,220,371, compared to the company's original calculation of Rp. 6,271,616,917. Thus, calculating the production budget using the variable costing method can be an effective strategy to face competition in the manufacturing industry.

. This social innovation project is centered on empowering and providing e-commerce training for Small and Medium Enterprises (SMEs) specializing in traditional cookies from Kampung Sawahan. With a focus on the “Kampung Kue Sawahan” in Surabaya, the project aims to address marketing challenges, enhance online presence, and broaden sales channels for local businesses. Key objectives encompass leveraging social media and e-commerce platforms, as well as offering training in product photography. The project's ultimate goal is to benefit the community by resolving marketing issues, expanding business reach, and fostering economic empowerment. The comprehensive implementation involves a two-day program targeting mothers residing in rural areas, local entrepreneurs, and potential resellers. Activities include product photography, content creation, TikTok account setup, and e-commerce training on platforms like Shopee. The anticipated tangible outcomes include an enhancement of online business skills within the "Kampung Kue Kering" community, contributing to the overall development of small and medium-sized enterprises in the region.

This community service aims to provide education and understanding of business management to the community and MSMEs in Penakir Village, Pulosari District, Pemalang Regency, Central Java Province. The method used in this service is through seminar activities to educate the public about MSME management which is delivered orally by the presenters. The results of the seminar activities succeeded in identifying the problems faced by MSMEs and recommending several simple things that they can apply to develop their businesses.

Developing effective communication strategies and appropriate collaboration in business networks is essential for creating competitive advantages, attracting investors, and expanding business market share. This study will discuss the direct impact of these variables on new business growth and the extent to which their integration can be a determining factor in new business success. Therefore, the researcher chose the research title "Business Network Communication and Collaboration Strategy in Developing New Businesses". The object of this research is the design of the new Mango Elixirs business unit. This research was conducted with the following aims: 1) to find out what kind of communication strategy for building a business network is carried out by Mango Elixirs, 2) to find out how effective the collaboration efforts made by Mango Elixirs are to strengthen business networks, and 3) to find out the communication strategy and collaboration can develop a new mango elixirs business.

Digital business is starting to become the most popular business activity. The reason is that people continue to try to adapt to the sophistication of technology in this digital era to make it easier to do their work. Ease of carrying out digital buying and selling transactions is now available in GoTo, a company resulting from the merger of Gojek and Tokopedia. GoTo is a forum and provides access for entrepreneurs, especially MSMEs, to open businesses and sell online. Apart from making it easier for people to do business and shop, Goto also has a positive impact on the development of the Indonesian economy. Tiktok is also an online platform that influences the development of Tokopedia. Tiktok not only accommodates Tokopedia product branding but is now also one of the sales channels for Tokopedia products on its TikTokshop page. This invites high enthusiasm from economic actors. This research was conducted to find out how GoTo developed after the merger and the influence of the Tiktok and Tokopedia collaboration on the Indonesian economy. The method used is descriptive qualitative so that the data collected is correct based on literature reviews and scientific publications.

Digital Marketing is a marketing or promotional technique for a product through digital media or the internet which aims to attract consumers or potential consumers quickly and massively. In an era that is all digital and is increasingly developing over time, implementing digital marketing will be a very effective marketing strategy for community businesses or MSMEs. Therefore, RasaDonat MSMEs must implement and apply digital marketing as one of their product marketing strategies so that they do not only rely on conventional marketing. This research was conducted with the aim of finding out the implementation of digital marketing at RasaDonat MSMEs as a marketing strategy in an effort to face intense business competition as a result of the increasingly massive development of the digital era. This research was conducted using qualitative research methods, namely data collection methods using observation and literature study methods. The results of this research are the implementation of digital marketing at RasaDonat MSMEs which consists of creating brand guidelines, creating Google My Business, creating social media for product promotion and marketing, creating a website to make product marketing easier, creating commercial articles that are SEO friendly, creating marketing campaigns, as well as creating paid marketing for product promotion and marketing.