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Tujuan penelitian ini adalah untuk memverifikasi hubungan pengaruh transaction process dan seamless transaction terhadap perceived benefit. Pendekatan masalah menggunakan Teori Theory Acceptance Model (TAM). Penelitian menggunakan data primer yang diperoleh dengan menyebarkan kuesioner secara online. Metode pengumpulan data dengan purposive sampling data yang terkumpul 545 responden. Data dianalisis dengan SEM-PLS. Hasil penelitian membuktikan transaction process dan seamless transaction berpengaruh positif terhadap perceived benefit. Nilai original penelitian ini membuktikan bahwa teori TAM mampu menjelaskan hubungan antar variabel dari model penelitian yang dibangun.

Along with the development of technology, the use of computers as a tool really needs to be used, especially in the health sector. The Prabumulih City General Hospital is the only hospital owned by the Prabumulih City Government and is a first-level referral. The patient registration process at the Prabumulih City Hospital is still direct, by means of the patient/patient's guardian coming directly to the health service facility, then the patient is given a registration queue number, then the patient waits for a call according to the queue number, after the queue number is called, the officer will ask the type of patient new or old, poly patient purposes, outpatient or inpatient care, private payments or BPJS, after that the officer enters patient data to create a queue number for patient care in order to get health services. In this regard, it is necessary to have an application system for patient administration so that new patients can register online through the internet network, making it easy for old patients to check personal data, view doctor schedules, take queues and others.

The development of the business world in the current era of globalization is increasingly sharpening competition, especially in the management of automotive company units. One type of automotive that is widely favored by Indonesians is motorcycles. This study aims to determine the Effect Social Factors, Prices, and Product Features on Purchase Intention of Yamaha NMAX Motorcycles at State Polytechnic of Bengkalis Students. This study uses quantitative methods, data collection techniques are carried out by distributing online questionnaires with a sample of 100 respondents. The sampling technique used non- probability sampling method, data analysis used is descriptive statistics, classical assumption test, multiple regression analysis, data conclusion with T test, F test and the coefficient of determination (R2), while data processing used SPSS version 26 program. The findings indicate that social factors and product features variables have an effect, meanwhile the prices variable does not have an effect on purchase intention of Yamaha NMAX motorcycles at State Polytechnic of Bengkalis students. This study provides the insight that Yamaha can direct efforts and resources towards social marketing and product feature enhancement rather than focusing on price adjustment strategies.

Peer to peer lending or online loans are online money lending services commonly known as financial technology, which currently generally take the form of applications. Online loans really help people who need fast and easy funds for both consumptive and productive purposes. This service is increasingly mushrooming in Indonesia due to interest from the community itself, resulting in the emergence of illegal online loan apllications which have a detrimental impact on consumers. The normative juridical method used in this research is conducting a literature study on secondary data. The research results show legal protection and the level of effectiveness of supervision for consumers who are harmed by illegal online loan applications.  

In this turbulent digital era, the role of Pancasila values is becoming increasingly important in guiding social ethics.  As the philosophy of the Indonesian state, Pancasila is not only a constitutional basis but also a social glue that shapes the character of society.  The influence of Pancasila values on social ethics in the digital era includes crucial aspects such as tolerance, justice, and togetherness. The study of the influence of Pancasila values on social ethics in the current digital era requires a variety of data or references from various situations/contexts.  Therefore, the method that will be used in this research is qualitative.  By using a data search method using interview techniques, it is possible to obtain in-depth and varied data information from various perspectives. The results of this research show that Pancasila values have strong relevance in building positive social ethics in the digital era.  This emphasizes the importance of strengthening understanding and application of Pancasila values in everyday life, including in interactions in cyberspace.  can help increase awareness and self-awareness in behaving ethically.  The important role of social media and digital platforms in facilitating healthy social interactions and supporting Pancasila values was also the focus of the discussion.  Emphasizing the importance of using technology responsibly and utilizing it as a means to promote Pancasila values in online communication and interaction.

This research was conducted to determine the effects of religiosity, taxpayer morale, and the tax system of online business actors on tax evasion. This research uses a quantitative method as a research method. The research data used is primary data, with research instruments in the form of questionnaires. The population used in this research was 252,953 MSMEs in the East Jakarta area, based on data from the Central Statistics Agency. The sample used in this research was 100 MSME actors. The data analysis method used was multiple linear analysis with the help of the SPSS version 22 program. Based on the results of the analysis conducted, it can be concluded that religiosity and the tax system have a significant effect on tax evasion, while tax morale has no effect on tax evasion.  

This research is motivated by the importance of digitization in marketing strategies to enhance the competitiveness of SMEs. Bakso Haji Lili Karawang, an SME adopting digital marketing, is the subject of this study. The aim of the research is to identify the effectiveness of digital marketing strategies implemented in increasing sales and brand awareness. The research methodology uses a quantitative approach by distributing questionnaires to consumers of Bakso Haji Lili Karawang and analyzing the data using descriptive statistics and linear regression. The results show that the use of social media, online advertising, and digital content significantly contributes to the increase in sales and brand awareness of Bakso Haji Lili Karawang. These findings provide insights for other SMEs on the importance of integrating digital marketing strategies into their business operations.  

Technological advancements have increased the forms and types of crimes, including online gender-based violence (GBV). The COVID-19 pandemic has driven Indonesian society to engage in online activities, leading to a 23% increase in internet usage by April 2020, but also triggering a surge in cyberattacks, with 190 million cases recorded during the same period. Cases of online GBV have risen from 281 in 2020 to 1697 in 2023.   This research examines the vulnerability of women to online GBV and the challenges faced by the Gender Justice Advocates Collective (KAKG) in providing legal protection. Factors such as patriarchal culture, lack of digital literacy, objectification of women, and victim-blaming culture exacerbate women's vulnerability. KAKG faces obstacles including limited human resources, insufficient family support, and difficulties in determining the location of crimes.   This study employs a non-doctrinal method, examining the implementation of laws in society. Interview data indicate that the majority of online GBV victims are women, with a significant increase in complaints from 2022 to 2023. The study highlights the importance of digital literacy education and training for law enforcement officers with a victim-centered and gender-equitable perspective to effectively handle online GBV cases.

Electronic vehicles (EV) are not only an alternative for fossil fuel cars to reduce the rate of air pollution but also as a strategy to expand market share in Indonesia. This research aims to analyse the Wuling Air EV product strategy in attracting consumer to purchasing the electric cars. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and official publications. The research results show that the success of Wuling Air EV sales cannot be separated from the implementation of an omnichannel marketing strategy (offline and online) to attract consumer interest in electric vehicles. The omnichannel marketing strategy implemented involves various channels, both online or social media and directly through car shows or at dealers. This makes Wuling Motors take the opportunity, apart from intensifying promotions at dealers, offline exhibitions or car auto shows, but to utilize online marketing Wuling collaborating with car reviewers and influencers, providing options for purchasing or booking via e-commerce, and provide a home test-drive simply through the application. In this way, Wuling Indonesia has a goal of being able to create a touch point with the public regarding electronic vehicles (EV) both offline and online.

Covid-19 which is endemic in Indonesia has damaged the entire fabric of Indonesian society, one of which is in the field of education. Education in Indonesia has not been able to be carried out normally as usual since mid-March 2020. This research aims to compare student learning outcomes before and after the Covid-19 outbreak in the Visual Communication Design (DKV) Department of SMK Negeri 10 Medan. The type of research that will be used is observational research. with a comparative or longitudinal research design. The population of this study were all students of the DKV Department at SMK Negeri 10 Medan who took Informatics subjects. This research sample was taken using a stratified random sampling method. Researchers used quantitative data analysis techniques. Data analysis shows a significant decline in student informatics learning outcomes after the COVID-19 outbreak compared to before the outbreak. The availability of devices such as computers or tablets and a stable internet connection greatly influences the effectiveness of online learning. Students who receive support and guidance from their families during online learning show better learning outcomes. Interactive teaching methods and the use of various online learning tools can improve student learning outcomes.

This research aims to describe the meaning of the Pond Susu version of the television advertisement "Kuku Bima Energi", which promotes the natural beauty of East Nusa Tenggara. “Kuku Bima Energi” is PT Sido Muncul's superior product. Through television advertisements, PT Sido Muncul can strengthen the brand image of "Kuku Bima Energi" but is concerned about the development of Indonesian tourism. This research question is; How do viewers interpret the television advertisement for the “Kuku Bima Energi” version of the milk pool? Do viewers interpret the television advertisement “Kuku Bima Energi” for brand image formation? Data was collected through qualitative research using a phenomenological approach. The research subjects were television viewers in Jakarta. The object of this research is the Pond Susu version of the television advertisement "Kuku Bima Energi". Data collection was obtained through observation, in-depth interviews conducted with television viewers as informants. Data is also obtained through libraries and documentation from various media, both print and online. The research results show that the brand image of "Kuku Bima Energi" is similar to the benefits of the product, which are felt based on the experiences of each informant. Experience is the most influential in creating a brand.    

This research is not only to fulfill the author's final task, but also to find out if there are differences in online shopping consumption behavior between male and female students. The subjects in this study were active students of the Faculty of Economics and Islamic Business of UIN Sultan Maulana Hassanudin Banten semester 2-6 which was 26 people consisting of 11 men and 15 women. The data were collected through a licert scale questionnaire (1-5) and analyzed through the SPSS using the T-test Independes Test. The results of this study show that p = 0.916 (> 0.05) states that there is no significant difference in the consumption behavior of online shopping for male and female students at the Faculty of Economics and Islamic Business at UIN SMH Banten    

The rapid growth of e-commerce has significantly transformed consumer behavior, particularly among university students. This study examines how e-commerce platforms affect the interest and shopping preferences of students of the Faculty of Economics and Islamic Business, UIN Sultan Maulana Hasanuddin Banten. By analyzing data from surveys conducted among students, the research identifies key factors that drive their engagement with online shopping. These factors include convenience, variety of products, competitive pricing, and the ease of comparing different products. The study also highlights the role of technological advancements, such as mobile applications and secure payment gateways, in enhancing the online shopping experience. Furthermore, it explores the psychological aspects, such as the excitement of online deals and the influence of social media advertising, on students' shopping habits. The findings suggest that e-commerce has not only increased the frequency of students' purchases but also diversified their buying patterns. However, the study also addresses potential challenges, such as the risk of overspending and the impact of impulsive buying. Overall, the research provides valuable insights into the evolving landscape of consumer behavior in the digital age, emphasizing the importance of e-commerce in shaping the shopping interests of the younger generation.      

With the rapid development of technology and the Internet, more and more people are using electronic payments as a convenient solution for online transactions. The aim of this research is to show and analyze how service quality influences user satisfaction with the DANA electronic payment application. DANA is a platform that supports non-cash payments and mobile payments. This research uses quantitative methods by collecting data through questionnaires distributed to 30 Banten students using DANA. Data analysis was carried out using multiple regression as well as the t test, F test, and coefficient of determination test. The research results show that reliability, guarantee, and responsiveness can have a significant impact on user satisfaction. Overall, reliability, security, and responsiveness also have a significant impact on user satisfaction.

In the era of rapid digitalization, understanding consumer behavior through data is becoming increasingly important for retail businesses. Shopping trends, such as those contained in this study, provide in-depth insights into various aspects of consumer behavior, from demographics to purchasing preferences and patterns of discount usage. This data is invaluable in formulating effective marketing strategies, improving customer experience, and optimizing business operations. The data used in this study included a variety of relevant variables, such as age, gender, location, product categories purchased, number of purchases, payment methods, and frequency of purchases. This information allows for a comprehensive analysis of how these factors affect consumer spending decisions. For example, analytics can reveal seasonal trends in purchases, product color and size preferences, and the impact of discounts and promo codes on sales volume. In addition, this dataset also reflects the changes in consumer behavior that have occurred over the past few years. Quantitative methodology is a research approach used to collect and analyze numerical data to understand patterns, relationships, and events in a given population. Data is collected from various sources such as online sales transactions, consumer surveys, Naive Bayesian algorithms are applied to the dataset that has been processed. The data was divided into two sets: training (80%) and testing (20%).    

Institut Teknologi Del (IT Del) is a technological-focused institution of higher education located in Sitoluama, North Sumatra. Emphasizing innovation in technology, IT Del is an ideal setting to explore the impact of internet usage on the learning process. This study aims to examine the influence of internet usage on student learning interest at IT Del. Using the Theory of Reasoned Action (TRA) as a theoretical framework, the research investigates the relationship between attitudes toward internet usage and social influence on learning interest. Data were collected through an online survey from 50 IT Del students. Multiple regression analysis indicates that both attitudes toward internet usage and social influence have a significant positive impact on student learning interest. The research findings reveal that 44.2% of the variation in learning interest can be explained by these independent variables. These findings underscore the importance of integrating internet technology in educational strategies and the significant role of academic social environments in enhancing student learning interest. This study provides valuable insights for IT Del and other higher education institutions in designing effective learning policies and practices in the digital era.    

The new student enrollment process at SMP MIFTAHURROHMAN faces various challenges in terms of efficiency and effectiveness. The current manual process often leads to delays and errors, and fails to meet enrollment targets. To address these issues, we developed a web-based application designed to facilitate the enrollment of new students. This application allows students to register online, upload supporting documents, and print registration receipts. The system is built using the waterfall method and technologies such as PHP, MySQL, and the CodeIgniter framework. Both students and school administrators can monitor and manage registration data in real-time. The implementation of this application is expected to make the new student enrollment process faster, more accurate, and transparent, thereby improving operational efficiency and user satisfaction. This research shows that the developed application effectively addresses the existing problems and provides significant benefits for the school.  

This research aims to determine the role of online travel agents (OTA) in increasing room sales at the Swiss-Belinn Karawang Hotel. In an increasingly competitive hotel industry, collaboration with OTA platforms has become an important strategy to expand market reach and increase occupancy rates. This study uses a qualitative analysis method by collecting interviews and surveys from hotel management and guests. The research results show that collaboration with OTAs significantly increases the visibility of hotels in the global market, reduces marketing costs, and increases occupancy rates through increasing the number of bookings. In addition, an efficient inventory management system and positive reviews from guests on the OTA platform contribute to the optimization of the hotel's revenue and reputation. Thus, OTA plays an important role in the marketing and sales strategy of Hotel Swiss-Belinn Karawang, which directly impacts increasing room sales and overall hotel business growth. This research suggests that hotels should continue to strengthen partnerships with OTAs and optimize the use of data and technology provided by these platforms to achieve better results in the future.

Online loans are currently increasingly popular among the public with the development of technology.  The sophistication of this technology has had a very significant impact on the survival of society, which will make people more consumptive through the arrival of electronic or non-cash means of payment, without cash this will create impulsive shopping behavior where someone buys products without planning.  This research aims to analyze the influence of financial knowledge on online loan interest behavior, to determine the influence of financial behavior on online loan interest and to determine financial attitudes towards online loan interest in the Kupang city community.  This research uses primary data by distributing questionnaires online to 100 respondents in Kupang City who are online loan users.  This research uses non-probability purposive sampling.  Data analysis in this research uses multiple linear regression analysis with the results of the research showing that financial knowledge, financial behavior and financial attitudes have a significant effect on interest in online loans among people in Kupang City.

This research was conducted to determine the online marketing model using Facebook Ads implemented by Rumah Curasi as a Professional Curator. Applied to MSMEs under the guidance of the Curation House as an effort to advance the promotions carried out. Online promotion is a promotional method carried out using internet media such as Facebook, Whatsapp, and the like. The research method used is a field research method with a descriptive qualitative approach. The data used is primary data and secondary data. Primary data comes from interviews and official documents, while secondary data comes from supporting data found in the field. The results of the research carried out are that Rumah Curasi implements an online marketing model using Facebook Ads. The use of the online marketing model with Facebook Ads has quite potential, because Facebook is still a social media that is loved by many Indonesian people. By utilizing advertising on Facebook Ads, it is hoped that it can increase the sales volume of Kediri MSME products. Keywords : Facebook Ads , MSMEs , and Sales Volume .