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The rapid development of digital technology requires Micro, Small, and Medium Enterprises (MSMEs) to adapt by utilizing digital marketing and improving financial management practices. However, many service-based MSMEs have not yet optimized digital promotion and integrated bookkeeping in their business operations. This community service activity aims to enhance the promotion of service MSMEs through the implementation of digital marketing and to strengthen cost control through simple bookkeeping at AND CUSTOM LED. The methods used include an initial survey, practical mentoring, and evaluation of the activities. The mentoring process involved training in promotional content creation, the use of social media as a business communication tool, and the application of daily transaction recording. The results indicate an improvement in the business owner’s understanding and behavior regarding promotional management and financial recording. The MSME owner became more active and consistent in implementing digital promotion strategies and more disciplined in recording income and expenses. In addition, the mentoring encouraged a more independent and well-planned work attitude. Overall, this activity demonstrates that integrating digital marketing with simple bookkeeping can improve the quality of service MSME management and support business sustainability in the digital era.

Asset management and equipment maintenance are crucial aspects in supporting smooth business operations, particularly in the copper crafts industry. Merapi Karya Cipta, located in Dusun III, Tumang, Cepogo District, Boyolali Regency, owns various production equipment assets that play a direct role in the work process, yet their management remains rudimentary and unplanned. This community service activity aims to increase copper craftsmen's understanding and awareness of the importance of asset management and equipment maintenance to improve operational efficiency. Qualitative methods were used through observation, interviews, and direct outreach to the craftsmen. The results of the activity demonstrated increased knowledge and a shift in participants' perspectives on business management, particularly regarding equipment maintenance and division of labor. The craftsmen began to understand that routine maintenance can be performed simply and does not always require significant costs. Therefore, this activity is expected to help maintain the continuity of the production process, reduce the risk of equipment damage, and support increased productivity and the well-being of the local community.

Women micro, small, and medium enterprises (MSMEs) play a strategic role in strengthening both family and community economies; however, they experience to obtain fundamental skill in financial management. One of the main problems is the mixing of personal and business finances, which turn into challenges for entrepreneurs to monitor business performance and to address access financing. This community service activity aims to improve insight of women entrepreneurs in Medan regarding the importance of separating personal and business finances through simple, practice-based training. The activity was conducted in 7 November 2025 in Medan and was attended by 150 women MSME participants from a local entrepreneurship community. The training was held for one day using interactive lectures, group discussions, and hands-on cash recording exercises. The results showed a significant improvement in participants’ understanding of financial separation concepts and their ability to record business transactions. A total of 85% of participants were able to create a simple cash record format and expressed a commitment to applying separate financial practices. This activity contributed to improving the financial literacy of women micro-entrepreneurs and strengthening their managerial capacity toward sustainable business growth.

Micro-entrepreneurs, particularly small grocery shop owners, commonly encounter challenges in managing business finances and implementing effective marketing strategies. Limited skills in financial recordkeeping often make it difficult for business owners to accurately monitor cash flow and assess their financial condition, which may lead to suboptimal business decisions. In addition, the utilization of digital technology as a marketing tool remains limited, thereby restricting opportunities for market expansion. This community service program aims to strengthen the capacity of micro-enterprises in applying practical basic financial management and optimizing digital platforms for product promotion. The program also seeks to increase awareness of the importance of structured financial management as a foundation for sustainable business development. The activities were conducted through several stages, including the delivery of material on the significance of financial recording, hands-on training sessions, mentoring in preparing simple financial records, and digital marketing simulations using WhatsApp Business and various social media platforms. The results indicate an improvement in participants’ understanding and skills in recording income and expenses, managing business capital more systematically, and utilizing digital features to support promotional activities. Furthermore, participants demonstrated a more positive attitude toward the adoption of technology in their daily business operations. Overall, this program is expected to enhance financial independence, support sustainable business growth, and expand the marketing reach of micro-enterprises

The elderly are highly susceptible to ascariasis infection because, in addition to the occurrence of immunosenescence, helminths possess the ability to evade host immune responses, making them difficult to eradicate. This community service activity aimed to improve health literacy and early detection of diseases among the elderly in Pejaten, South Jakarta, with a specific focus on Ascariasis. The program was successfully attended by approximately 70 residents, where a medical team from the Faculty of Medicine and Health conducted comprehensive health history assessments and free medical check-ups. This education proved vital as a catalyst for behavioral change, shifting the community's initial perception that worm infections only affect children to an understanding that adults and the elderly are also at high risk. Through health screenings, residents also gained critical insights into their physical condition, including blood pressure, heart, lung, digestive, and skin health, as well as identifying personal risk factors for Ascariasis.

This study aims to explore and deepen the understanding of the doctrine of the Holy Trinity through the approach of Hindu–Christian meditative dialogue. The doctrine of the Holy Trinity constitutes the central foundation of the Christian faith, understood as the unity and equality of the essence of the one God in three persons, namely the Father, the Son, and the Holy Spirit. However, explanations and interpretations of the Trinitarian doctrine are often regarded as complex and difficult to comprehend, not only by the general public but also by many Christians, particularly lay believers. Therefore, an alternative approach that is more communicative and contextual is needed so that this doctrine can be understood in a simpler and more reflective manner. One approach proposed in this study is the concept of Hindu–Christian meditative dialogue, which emphasizes the contemplative dimension and inner spiritual experience as means of theological understanding. This study employs a qualitative method using a literature-based approach, drawing on theological documents, books, scholarly journals, and other relevant literature as the primary data sources. The collected data and information are then systematically analyzed and elaborated to formulate a more accessible conceptual understanding of the doctrine of the Holy Trinity through Hindu–Christian meditative dialogue. The findings indicate that Hindu–Christian meditative dialogue can serve as an effective medium for explaining and understanding the doctrine of the Holy Trinity in a clearer, deeper, and more contextual manner.

Student organizations in schools play an important role as social institutions that support character building and the development of students’ social and leadership skills. However, in practice, many students still perceive school organizations merely as formal or administrative activities, resulting in low participation and limited understanding of their educational value. This condition highlights the need for socialization activities that emphasize meaningful organizational learning. This community service activity aims to strengthen students’ understanding of the role of school organizations as social learning spaces. A descriptive qualitative approach was employed involving 30 eleventh-grade students at SMK Muhammadiyah 04 Boyolali. Data were collected through observation, discussion notes, and students’ responses during interactive sessions.The activity was conducted through teacher coordination, material preparation, material presentation, and discussion and question-and-answer sessions. The results indicate an improvement in students’ understanding of the functions and benefits of student organizations as social institutions. Students showed increased awareness of the importance of cooperation, discipline, responsibility, and communication, as well as greater motivation to actively participate in school organizations. These findings suggest that participatory and dialogical socialization is effective in promoting meaningful organizational learning and supporting students’ character development.

This study investigates the integration of computational thinking (CT) principles with adaptive curricula to enhance problem-solving skills in undergraduate programming education. Traditional programming curricula often emphasize syntax and basic concepts, neglecting critical problem-solving strategies. The adaptive curriculum framework used in this study combines CT skills such as decomposition, pattern recognition, abstraction, and algorithmic thinking with personalized learning experiences. A mixed-method approach, combining qualitative and quantitative research, was employed to assess the effectiveness of this integrated approach. The results show significant improvements in students' problem-solving abilities, conceptual understanding, and engagement compared to a control group following a traditional curriculum. Students in the experimental group, which received the adaptive curriculum, demonstrated better performance in applying algorithms and debugging code. Additionally, students expressed higher levels of engagement and motivation, suggesting that the personalized learning environment fostered greater academic involvement. The study highlights the importance of integrating CT principles with adaptive learning frameworks to create a more inclusive and effective learning environment that accommodates diverse learning needs. The findings suggest that adaptive curricula can bridge gaps in traditional education by providing personalized support and ensuring that students progress at their own pace. This approach is especially beneficial for programming education, where both conceptual understanding and practical problem-solving skills are critical for success. Future research should explore the long-term impact of adaptive learning frameworks and investigate how these technologies can be integrated with traditional teaching methods to maximize their effectiveness.

The Halal Management Sistem (HMS) has often been positioned as an administrative compliance tool that focuses on regulatory and certification requirements. This approach has the potential to simplify the meaning of halal by overlooking the inherent values, especially in the context of Muslim businesses. This study aims to interpret the understanding of the Halal Management Sistem not only as an administrative compliance mechanism, but also as an expression of worship and spiritual commitment in business practices. This study uses a qualitative approach through a literature review of scientific articles, books, and relevant publications discussing halal management, Islamic business ethics, and the perspectives of business actors. The results of the study show that the HMS is understood by business actors as a manifestation of religious obedience integrated into economic activities, where the application of halal principles is seen as part of devotion to God and a form of moral responsibility in running a business. In this understanding, administrative compliance is positioned as an implication of spiritual awareness, not as the main objective of the sistem's implementation. The research findings also indicate that the spiritual meaning of SMH encourages consistency in halal practices and strengthens long-term business orientation. Conceptually, this study has implications for the development of halal management studies by placing the spiritual dimension as the main foundation in the implementation of the Halal Management Sistem, particularly in supporting sustainable and ethical business practices.

This study was conducted to examine the level of implementation of Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) at Kedai Nduy, a micro-scale culinary business located in Depok. The basis for conducting this research is the low quality of financial records among UMKM players due to a lack of understanding of accounting, limited assistance from competent parties, and the suboptimal implementation of financial reporting standards, which are the main obstacles. This research was conducted using a descriptive qualitative method, where data was collected through interviews, direct observation, and document searches related to transaction recording activities, sales, raw material purchases, and daily cash flow. The results of the study show that Kedai Nduy has consistently recorded transactions using a simple financial recording format using Excel tables, but the implementation does not fully comply with SAK EMKM provisions. This business entity has also not prepared the required financial statements, namely the Statement of Financial Position, Income Statement, and Notes to the Financial Statements. The main obstacles faced are limited understanding of accounting, lack of time available to business owners, and the unavailability of technical assistance and accounting training. Nevertheless, simple record keeping still provides benefits, particularly in monitoring sales, purchasing, and daily cash flow activities. Therefore, this study recommends accounting training, the use of SAK EMKM-based applications or templates, and ongoing assistance to improve the quality of financial recording and reporting in accordance with applicable standards.

This study was based on the low ability of third-grade students at SD Negeri 2 Wonorejo to understand syntactic material, particularly the use of conjunctions, due to a lack of interactive and contextual learning media. This study aimed to develop EKUJARSI E-Flipbook learning media based on Kudus local wisdom that has been tested for feasibility and practicality to improve student understanding. The research method used was Research and Development (R&D) with the ADDIE (Analyze, Design, Development, Implementation, Evaluation) development model. The test subjects included subject matter experts, media experts, classroom teachers, and third-grade students. Data collection instruments used validation sheets and user response questionnaires. The results showed that the EKUJARSI media was highly valid for use, as evidenced by a validation percentage of 89.6% from media experts and 86.15% from subject matter experts. The practicality test also showed positive responses, with teachers giving a score of 80% and students giving a score of 85.9%, which is considered very feasible. Specific findings show that the ease of use aspect received a perfect score of 100% from students, indicating that this media is very user-friendly. It is concluded that the EKUJARSI E-Flipbook is feasible and practical to be implemented as an innovative learning media that effectively integrates local cuisine to facilitate understanding of language concepts.

This community service activity was conducted at SMK Ganesha Tama Boyolali with the main objective of disseminating knowledge and practical tips on entrepreneurship and starting a business among vocational high school students. The activity aimed to provide students with an understanding of basic entrepreneurial concepts, initial steps in establishing a small business, and key factors that influence entrepreneurial success. This program was based on the importance of preparing vocational students not only to become skilled workers but also to develop the readiness to act as independent entrepreneurs. Several problems were identified prior to the activity, including students’ limited knowledge about how to start a business, fear of taking entrepreneurial risks, and low motivation to pursue entrepreneurship at an early stage. The method used in this program was mentoring through a socialization approach, supported by interactive discussions and question-and-answer sessions. The results showed a significant improvement in students’ understanding of entrepreneurship concepts and their ability to develop feasible business ideas. Most students successfully created simple business plans aligned with community needs, such as technical services, design and drawing services, planning consultancy, and mock-up services. In addition, the activity positively influenced students’ attitudes and mindset by increasing their self-confidence in presenting business ideas before their peers. Overall, this outreach program effectively fostered entrepreneurial spirit, motivation, and readiness among students at SMK Ganesha Tama Boyolali to pursue independent business opportunities after graduation.

User reviews on the Shopee e-commerce platform represent an important source of information for understanding consumer perceptions of products and services. Sentiment analysis is commonly applied to classify user opinions into positive, neutral, and negative sentiment categories based on textual data. This study aims to analyze the performance of the Long Short-Term Memory (LSTM) method in sentiment classification of Shopee user reviews. The dataset used in this study consists of Indonesian-language user reviews that have undergone preprocessing stages, including case folding, text cleaning, tokenization, and stopword removal. The LSTM model was trained using preprocessed text represented as word sequences. Model performance was evaluated using overall accuracy and class-wise classification results. The experimental results indicate that the LSTM method achieved an overall accuracy of 87.62%. In addition, the classification performance for the positive sentiment class reached 95.27%, the neutral class achieved 4.96%, and the negative class reached 74.26%. These results demonstrate that the LSTM method performs well in classifying sentiment in Shopee user reviews, particularly for positive sentiment. This study is expected to provide insights and references for the application of deep learning methods in sentiment analysis of Indonesian e-commerce review data.

This study investigates the role of Enterprise Information Systems (EIS) in driving innovation within organizations. The research employs a mixed-method approach, combining survey-based structural analysis and in-depth organizational case studies to explore how different EIS capabilities influence organizational innovation. The study focuses on four key EIS capabilities: functional capabilities such as workforce management and customer value creation; technological capabilities including ERP systems and real-time analytics; dynamic capabilities, especially organizational learning; and collaborative innovation through external partnerships. The survey results reveal that EIS capabilities, particularly data analytics and integration, significantly enhance organizational agility, decision-making, and innovation outcomes. In-depth case studies provide detailed insights into how these capabilities are applied in real-world organizational settings, illustrating their impact on process and service innovation. The findings indicate that the effective integration of EIS across organizational functions, along with improved access to data, contributes to operational efficiency and innovation success. However, challenges such as integration issues, resistance to change, and lack of skilled personnel were also identified as barriers to successful EIS adoption. The study contributes to the literature by offering a comprehensive understanding of how EIS capabilities drive innovation and highlighting the importance of organizational culture and leadership in the adoption process. The research provides practical recommendations for organizations to leverage EIS for fostering innovation, such as focusing on EIS integration, overcoming organizational barriers, and ensuring leadership engagement. Finally, the study suggests future research directions, including the refinement of multi-method approaches and the need for longitudinal studies to better understand the long-term impact of EIS on innovation outcomes.

This study focuses on analyzing the application of cloud computing as a supporting infrastructure for digital transformation in the implementation of Smart City at the Communication and Information Agency (Diskominfo) of Muara Enim Regency. In the era of digital transformation and accelerated urbanization, the need for smart city management based on information technology has become increasingly urgent. Cloud computing plays a strategic role in providing integrated, scalable, and efficient data services to support the effectiveness of public services and data-driven decision-making. This study aims to analyze the extent to which cloud computing has been implemented in the Muara Enim Diskominfo environment, identify the supporting and inhibiting factors of its implementation, and evaluate its contribution to the achievement of Smart City objectives. This study uses a comparative approach with data collection techniques through interviews, observation, and documentation studies. The results of the study show that the implementation of cloud computing at the Muara Enim Communication and Information Agency is still in the development stage, with positive achievements in data management efficiency and inter-unit collaboration, but facing obstacles in terms of system integration and human resources. This research contributes to strengthening academic understanding of cloud computing implementation strategies in the context of local government, as well as providing practical recommendations for policy makers to improve digital infrastructure readiness towards a sustainable Smart City.

Oral literature is a form of storytelling from one individual to another in a concise manner as a representation of a society's culture. One type that is interesting to study in this field is legends. This study examines the Keong Mas legend using Burhan Nurgiyantoro's structuralism approach theory, which focuses on analyzing the relationship between intrinsic and extrinsic elements in literary works. This study uses a qualitative descriptive method that aims to reveal the narrative structure and social and cultural meanings contained in the legend as a reflection of the moral values and local wisdom of the people of East Java. The information collection method used observation and note-taking. The results of the analysis show that the Keong Mas legend has a cohesive story structure, including theme, characters, plot, setting, and point of view, which simultaneously reflect the values of loyalty, justice, and family conflict in a socio-cultural context. These findings confirm the relevance of oral literature as a medium for the inheritance of living and evolving cultural values, and contribute to the understanding of cultural identity and literary aesthetics in Indonesia, especially in the East Java region.

The objective of this study is to comprehensively examine and analyze the influence of microstructure on the mechanical properties of metallic materials. Microstructure is known to play a crucial role in determining the mechanical behavior of metals; therefore, a thorough understanding of this relationship is essential for the development of engineering materials. This study adopts a systematic literature review approach, employing descriptive analysis and meta-analysis of recent scientific publications obtained from various reputable academic databases. The analysis results indicate that microstructure is a significant determinant of the mechanical characteristics of metallic materials, including strength, ductility, and resistance to deformation. The most influential microstructural parameters include grain size, phase distribution, crystallographic orientation, dislocation density, and the presence and characteristics of precipitates. Among these parameters, grain size has been shown to be the most dominant factor. The Hall–Petch strengthening mechanism demonstrates that grain refinement can increase the tensile strength of materials by approximately 200 to 300 percent. In addition, materials with multi-phase microstructures, such as dual-phase steels and TRIP steels, exhibit an excellent combination of strength and ductility compared to single-phase materials. Based on the meta-analysis results, each metallic material system exhibits a trade-off between strength and ductility, whereby an increase in strength is generally accompanied by a reduction in ductility. These findings indicate that achieving an optimal combination of mechanical properties for specific application requirements necessitates a comprehensive and integrated microstructural engineering approach.

This study investigates how character education is embedded into the school culture of an Indonesian Islamic junior high school (madrasah), focusing on four core values: religiosity, honesty, tolerance, and discipline. Using a qualitative naturalistic approach, the research was conducted at MTsN 3 Halmahera Utara through in-depth interviews, participant observation, and document analysis involving school leaders, teachers, and students. The findings reveal that character education at the madrasah is not a standalone program but is institutionalized through consistent routines, religious practices, and role modeling. Religiosity is fostered through structured worship, integration of Islamic values into lessons, and spiritual habits. Honesty is promoted via trust-based learning environments, teacher exemplarity, and reinforcement of moral norms. Tolerance is cultivated through inclusive social interactions and respect for religious and cultural differences, while discipline is internalized through habitual rule-following, punctuality, and self-regulation. These findings align with existing theories and regional character education frameworks, confirming that character is best formed through embedded cultural processes and consistent adult exemplarity. The study contributes to the understanding of how Islamic schools can function as moral communities and highlights the importance of alignment between school culture, family support, and wider social contexts in achieving sustainable moral development.

The influence of self-efficacy, work engagement, and financial compensation is crucial to determine the extent of their impact on employee performance at PT Sinergi Gula Nusantara PG Meritjan. By understanding these relationships, company management can assess how these factors affect employee performance and thereby formulate more targeted human resource planning and development strategies in the future. This study employed a saturated sampling technique, in which the sample consisted of all permanent employees of PT Sinergi Gula Nusantara PG Meritjan, totaling 77 respondents. Data were collected through questionnaires, observations, and interviews. The results of the analysis indicate that self-efficacy, work engagement, and financial compensation have a significant effect on employee performance, both partially and simultaneously. This is evidenced by the multiple linear regression analysis, which shows significance values below 0.05 and a coefficient of determination of 0.677 or 67.7%, indicating that self-efficacy, work engagement, and financial compensation explain 67.7% of the variance in employee performance.

This study aims to analyze the effect of price as a component of the marketing mix of NutriSari products on consumers’ purchase intention at the STIE YPBI Campus Canteen. Price is a crucial element of the marketing mix that directly influences consumer perceptions and purchasing decisions. Therefore, understanding consumers’ price perceptions is essential for companies in developing effective marketing strategies and maintaining competitiveness. This research employed a quantitative descriptive approach, with data collected through questionnaires distributed to consumers at the STIE YPBI Campus Canteen. The population of this study consisted of 40 active consumers within the campus canteen environment. Data were analyzed using validity and reliability tests, normality testing, simple linear regression analysis, t-test, and F-test with the assistance of SPSS software. The results indicate that price has a significant effect on purchase intention, as evidenced by an F-test value of 5.440 and a coefficient of determination of 54.40%. This finding implies that 54.40% of consumers’ purchase intention is influenced by price, while the remaining percentage is affected by other factors not examined in this study. Furthermore, the t-test results show that the calculated t-value (2.332) is greater than the critical t-value (2.024), indicating a positive and significant effect of price on purchase intention. The indicators of price affordability, price-quality suitability, price competitiveness, and price-benefit suitability collectively contribute to increasing consumers’ purchase intention at the STIE YPBI Campus Canteen.