Publication Search

This study examines the role of digital technology in enhancing entrepreneurship in the Era of industry 4.0 through a systematic literature analysis of various sources from 2013 to 2023. By adopting this methodological approach, the research elucidates the benefits, challenges, and solutions associated with the adoption of digital technology for business practitioners, particularly in the micro, small and medium enterprises (MSMEs). The analysis demonstrates that digital technology significantly enhances operational efficiency, productivity, and market reach, while also fostering innovation in business models. However, challenges such as resource limitations, a lack of digital literacy, and the digital divide persist as significant obstacles. Furthermore, the study identifies strategic solutions to mitigate these challenges, including digital literacy training, technology subsidies, and improvements to digital infrastructure. The limitations of this research include a constrained data range from 2013 to 2023 and insufficient exploration of practical dimensions and ethical issues pertaining to the adoption of digital technology. Future research is encouraged to investigate these topics in greater depth, particularly within localized contexts and their implications for business sustainability. These findings underscore the critical role of digital technology as a fundamental enabler for developing competitive and sustainable entrepreneurship in Era 4.0.

This research explores the impact of digitalization on Micro, Small, and Medium Enterprises (MSMEs) using a systematic literature review (SLR) approach based on the PRISMA method. The data collection process began with the identification of relevant scientific articles using the keywords "digitalization," "MSMEs," and "digital transformation," through leading academic databases, such as Scopus, Google Scholar, and JSTOR. The initial search identified 278 articles, of which 35 met the predetermined inclusion criteria. A thorough analysis of these 35 articles revealed that digitalization plays a pivotal role in fostering innovation within the MSME sector, offering benefits such as enhanced operational efficiency, expanded market access, and strengthened social, economic, and environmental sustainability. However, the implementation of digitalization in MSMEs is encumbered by several challenges, including limited resources, uneven digital infrastructure, and cyber security threats. The study underscores the significance of the government's role in establishing regulatory frameworks, offering financial incentives, and fortifying infrastructure to facilitate the sustainable digital transformation of MSMEs. This research provides strategic insights for policymakers, practitioners, and academics, offering guidance on the successful adoption of digitalization in the MSME sector.

Establishing a resort in a remote area holds significant potential for tourism development but requires in-depth evaluation of its operational feasibility. This study aims to assess the operational feasibility of establishing a resort in a remote area by considering economic, social, environmental, and infrastructure aspects. The research employs both quantitative and qualitative descriptive analysis methods, with data collected through interviews, field surveys, and literature review. The findings indicate that although there are considerable challenges regarding accessibility and infrastructure, the potential economic benefits from tourism and local development support the operational feasibility of the resort, provided there is policy support and investment in the development of essential infrastructure.

Oil production from a reservoir will naturally decrease or even not be able to produce at all. This condition does not necessarily indicate that the oil reserves in the reservoir have run out. If we only rely on primary production methods (primary recovery), it is likely that there is still a lot of oil left in the reservoir, so advanced production methods are needed to be able to drain the oil that is still left in the reservoir. Advanced oil recovery technology or Enhanced Oil Recovery (EOR) continues to develop to overcome the challenges in increasing oil production from reservoirs that have entered the secondary or tertiary production stage. One method that has attracted attention is Miscible Gas Flooding (MGF), which involves injecting certain gases into the reservoir. This method allows the creation of perfect mixing conditions (miscible) between the injected gas and the oil in the reservoir, thereby increasing the efficiency of oil transfer and maximizing recovery results. This technology is a solution to maximize the potential of oil wells that have experienced decreased productivity. The main principle of Miscible Gas Flooding is to reduce the interfacial tension between oil and gas, and reduce the viscosity of the oil, so that the oil can flow more easily to the production well. Commonly used gases include carbon dioxide (CO₂), nitrogen (N₂), or light hydrocarbons such as methane and ethane. With the right pressure and temperature, these gases can mix homogeneously with oil, resulting in higher displacement efficiency compared to water or immiscible gas injection methods. These advantages make MGF one of the most effective approaches to increase oil well productivity in complex reservoirs. Although promising, the implementation of Miscible Gas Flooding requires careful planning and a comprehensive evaluation of reservoir conditions. Factors such as the minimum pressure to achieve miscibility, the type of gas used, and potential disturbances such as fingering or channeling must be carefully considered. In addition, operational costs and the infrastructure required are also aspects that need to be taken into account.

This study aims to describe the implementation of the Human Resources Division (HR) in managing administration and employee data at PT Prima Perdana Mandiri Sidoarjo. The HR Division has an important role in maintaining the smooth operation of the company through efficient administrative management and structured employee data management. The employee administration management process includes various activities such as recruitment, performance appraisal, attendance management, and employee development. On the other hand, employee data management is done by utilizing information technology, such as Human Resource Information System (HRIS), to store, process, and secure data effectively. The findings of this research show that the system implemented by PT Prima Perdana Mandiri drives the company's operational efficiency, maintains regulatory compliance, and provides a solid foundation for the company's future strategic planning.

This study aims to optimize transportation costs at CV Herba Sedunia by applying the Vogel's Approximation Method (VAM). The research data include shipping costs, supply, and demand from two warehouses to five distribution regions: East Java, Central Java, West Java, DIY & Banten, and Outside Java. VAM was employed to determine an efficient initial solution for distributing 1,250 product units, resulting in a total transportation cost of IDR 18,150,000. The shipping allocation was designed based on a combination of the lowest shipping costs and warehouse supply capacity, maximizing distribution efficiency. This study demonstrates that mathematical approaches like VAM can significantly reduce operational costs while providing strategic flexibility to adapt to changes in costs or demand.

This study aims to analyze the effect of the Debt to Equity Ratio (DER) on the Net Profit Margin (NPM) of PT Astra International Tbk, listed on the Indonesia Stock Exchange (IDX) during the 2021–2023 period. This research employs a descriptive quantitative approach using secondary data obtained from the company's annual financial reports. Data analysis techniques include descriptive analysis, Pearson correlation test, and simple linear regression. The results show a negative relationship between DER and NPM, with a correlation coefficient of -0.726, indicating that an increase in DER tends to be followed by a decrease in NPM. However, this relationship is not statistically significant, with a p-value of 0.483. Regression analysis results reveal that DER can only explain 52.7% of the variation in NPM, while the remaining percentage is influenced by other variables outside this research model. Therefore, although capital structure plays a role in influencing profitability, other factors such as operational efficiency and cost management also need to be considered to improve the company's financial performance.

Machine learning has revolutionized various industrial sectors by giving systems the ability to learn and make decisions based on data without the need for explicit programming. This technology plays an increasingly important role in the era of big data, helping to solve various business and operational challenges. This study aims to explore the literature related to the application of machine learning in various industrial fields, identify advantages, challenges, and direct future research. The research method in the form of a literature review was conducted by collecting and analyzing 15 international journals in the last 10 years that are relevant to this topic. The results of the study show that machine learning has a significant impact in the fields of health, finance, and transportation. Techniques such as deep learning and reinforcement learning have expanded the scope of implementation, although challenges such as interpretability, data bias, and computational requirements remain major obstacles. With continued development, machine learning opens up great opportunities for industrial transformation, although it must still pay attention to ethical and desirable aspects.

This study aims to use the fishbone diagram as a tool to identify the causes of damage to the feeder mechanism of scrap machines and to develop Standard Operating Procedures (SOP) that can improve performance and reduce the level of damage. This diagram is used to evaluate various elements that contribute to the damage of the feeder mechanism, such as human, machine, material, method, and environmental factors. Through this evaluation, the main causes of the damage can be identified, and appropriate corrective actions can be formulated. In addition, this research also aims to design SOPs that ensure more efficient operation of the scrap machine and reduce the likelihood of operational errors. The implementation of mechanism improvements and SOPs is expected to enhance the reliability of the scrap machine, reduce downtime, and increase productivity in the mechanical technology laboratory. The findings of this study are expected to make a significant contribution to the development of management systems and equipment maintenance in both industrial and educational sectors.  

In the era of globalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges, especially in maintaining competitiveness in local and global markets. Digital marketing is one of the key strategies that can help MSMEs take advantage of technological developments to expand market reach, increase interaction with customers, and create a competitive advantage. This study aims to analyze the importance of implementing digital marketing strategies for MSMEs in increasing their competitiveness. The method used involves literature studies and case studies on MSMEs that have successfully implemented digital marketing strategies. The results of the study show that digital marketing strategies, such as the use of social media, search engine optimization (SEO), and data-driven marketing, are able to increase brand visibility, operational efficiency, and customer loyalty. Thus, digital marketing is not only a promotional tool, but also as an innovative solution to support the growth of MSMEs in the digital era. The adoption of this strategy requires adequate knowledge, skills, and technological adaptation so that MSMEs can survive and thrive in the midst of global competition.

This study aims to analyze the role of Human Resource Development (HRD) in enhancing productivity and profitability at PT Sentralsari Primasentosa. Using a descriptive qualitative approach, data was collected through interviews, observations, and documentation reviews related to the company’s HRD policies and strategies. The results indicate that optimizing the role of HRD through technical training, strengthening interpersonal relationships, effective recruitment, and fostering a productive work culture significantly impacts employee productivity. Increased productivity contributes to operational efficiency and employee satisfaction, ultimately supporting the company's profitability. This study recommends strengthening sustainable training programs, implementing HR technology, and leadership development to ensure the company’s continued performance.

This study investigates the effectiveness of maritime vocational education in preparing graduates to meet the evolving demands of the industry, focusing on competency development, sustainability integration, and practical readiness. The research addresses the increasing need for training programs to align with global industry standards while incorporating sustainable practices to manage environmental and operational challenges. By integrating insights from maritime professionals, educators, graduates, and regulatory officers, the study provides a comprehensive and grounded analysis. The research explores how maritime education equips graduates with industry-relevant skills and incorporates sustainability into training frameworks. Using a qualitative approach, the study involved interviews with 10 stakeholders and thematic analysis of their experiences. Findings indicate strong outcomes in practical readiness (score: 9.3/10), supported by immersive sea-going experiences and hands-on training. However, sustainability integration scored lower (8.6/10), highlighting the need for a greater emphasis on environmental practices and sustainable operations within curricula. The results underscore the significance of collaboration between educational institutions and industry professionals to ensure training aligns with real-world demands. This study offers valuable recommendations for curriculum design and sustainability practices, contributing to a well-prepared and environmentally conscious maritime workforce. The findings serve as a foundation for policy development, institutional strategies, and further research into vocational training and sustainable maritime operations.  

The growing complexity of maritime operations demands deck officers with advanced competencies and a strong understanding of sustainability principles. This study addresses critical gaps in maritime vocational education by exploring the effectiveness of current training programs, the integration of sustainability, and the role of technology-driven approaches. While previous research has focused on technical skills aligned with STCW standards, limited attention has been paid to leadership, communication, and environmental education. The research sought to answer how maritime training can be enhanced to address these gaps. Using a systematic literature review and qualitative analysis of insights from maritime professionals, educators, and graduates, the study synthesized theoretical frameworks with real-world experiences. Data were collected through semi-structured interviews and questionnaires, analyzed using thematic coding, and triangulated with findings from the literature review. The results demonstrate strong technical training aligned with STCW standards but reveal fragmented sustainability integration and inadequate leadership preparation. Simulation-based training was identified as highly effective, though it requires support from mentorship and real-world experiences. The findings provide actionable recommendations for enhancing curricula, fostering industry-academic partnerships, and refining policies to better prepare deck officers for modern maritime challenges. This research offers a practical roadmap for transforming maritime education, ensuring safety, operational efficiency, and sustainability in global maritime operations.

Organizational structure plays a crucial role in enhancing the operational effectiveness of an organization or company. In the context of a five-star hotel, a clear and appropriate organizational structure helps improve coordination between departments, clarifies employees' roles and responsibilities, and optimizes operational processes. This study aims to determine the extent of the influence of organizational structure on operational effectiveness in five-star hotels. The research method employed is quantitative, using simple linear regression analysis. The findings indicate that organizational structure has a significant impact on the operational effectiveness of hotel employees. Specifically, the organizational structure, along with the work environment and shared motivation, contributes to 73% of the impact on employee performance.

Green Management has become an important strategy for companies to face environmental challenges while increasing competitiveness in the global market. This study aims to analyze the implementation of Green Management as a strategic approach in increasing the company's competitive advantage. The research method used is a literature review of various relevant previous studies, including the concept of Green Management, its impact on operational efficiency, product innovation, and corporate image. The results of the analysis show that the adoption of Green Management contributes significantly to reducing operational costs through energy efficiency and waste management. In addition, companies that implement sustainable practices succeed in creating added value for consumers, increasing customer loyalty, and strengthening market positions. This study also identifies several challenges, including initial implementation costs and organizational resistance, which can be overcome through government policy support and increasing environmental awareness among stakeholders. Thus, Green Management not only supports environmental sustainability goals but also provides strategic advantages for companies in the long term.

The energy transition era initiated by the Indonesian government through strategic policies such as the National Energy Plan (Rencana Umum Energi Nasional or RUEN) and the 2060 Net Zero Emission target has significantly impacted the sustainability of the oil and gas (O&G) industry. These policies encourage the industry to adopt low-carbon technologies, diversify energy portfolios, and enhance operational efficiency. Major oil and gas companies such as Pertamina and MedcoEnergi have started transforming their operations by investing in renewable energy projects such as bioenergy, solar power, and hydrogen initiatives. Carbon capture and storage (CCS) technology has also emerged as a key solution to reduce emissions from O&G operations.However, this transition faces significant challenges, including high investment requirements, regulatory uncertainty, and competition from renewable energy. Despite these obstacles, government policies have proven effective in driving innovation and accelerating the integration of the oil and gas industry into a low- carbon economy[1]. This article aims to analyze the impact of government policies on the sustainability of Indonesia's oil and gas industry and provide insights into the strategic role of the sector in supporting the national energy transition..

This study aims to develop a color detection application based on microcontrollers as an intelligent solution for visual identification. The application is designed to accurately detect and identify color spectrums using a color sensor integrated with a microcontroller. A project management approach in informatics engineering was applied to ensure the effective design and implementation of the system. A qualitative descriptive method was employed in this research, including data collection through device testing and interviews with potential users. The results demonstrate that the application can recognize colors with high accuracy, making it applicable across various fields such as industry, education, and assistive technology. Supporting factors for the application's success include hardware and software compatibility, while the main challenges involve the impact of light intensity on sensor performance. Further development is recommended to enhance the application’s performance in more diverse operational environments.

This study explores the marketing strategies used by traders in Pasar Besar, Pasuruan City in dealing with changes in consumer behavior in the digital era. Data were obtained through semi-structured interviews and questionnaires, involving traders representing various types of products and marketing methods. Analysis was conducted qualitatively to explore key themes and quantitatively to identify patterns and trends. The results show that traditional marketing (direct selling) is still relevant because direct interaction creates emotional connections and increases buyer loyalty. However, this approach faces challenges due to the shift in buyer preferences to online shopping. Meanwhile, online marketing offers wider market reach, cost efficiency, and time flexibility, although its success is highly dependent on promotional capabilities and delivery management. The combination of traditional and online strategies has proven effective in reaching various buyer segments, providing significant sales increases. This approach requires careful planning to optimize the benefits of both methods without increasing operational costs. By understanding market needs and adjusting strategies, traders can maximize the potential of both approaches to achieve success amidst changing times.

In alongside demonstrating how strategic cost management approaches can lower banking risks, the study sought to address the theoretical underpinnings of both banking risks and strategic cost management techniques. as well as identifying the most important measures through which banking risks to which economic units are exposed can be reduced to a minimum by helping to deal with situations in which the future cannot be predicted with certainty and that banking risks arise from the financing side. The study was applied in a sample of banks listed on the Iraq Stock Exchange, and the focus was on commercial banks because of the exposure of these banks to a range of banking risks, the most important of which are credit risks, liquidity, exchange rate and interest rate. These banks also suffer from problems related to operational decisions such as pricing decisions. Strategic cost management techniques are a set of tools and methods that are appropriate to the needs of the modern business environment, which is concerned with cost analysis in a broad framework through its ideal position in order to improve the cost structure and achieve competitive advantage. This was the most significant finding of the research. The research discovered that strategic cost management techniques can help reduce risks and rationalize operational decisions, through which they can respond quickly to customer requirements and provide sufficient flexibility for any Changes that may occur and the delivery of products to them as quickly as possible while adhering to the standards of the modern corporate environment.

Toko Ulin Utama is a building materials store located in Kandangan Hulu, Hulu Sungai Selatan Regency, South Kalimantan. Along with the development of this region, the demand for building materials continues to increase, in line with the growth of infrastructure and the property sector. This condition makes Toko Ulin Utama one of the key suppliers that plays an important role in supporting development activities in the area. This study focuses on two main aspects: management and marketing. In terms of management, the focus is on how the store manages human resources, organizes its structure, and improves operational efficiency. Meanwhile, in terms of marketing, this research discusses promotion strategies, market segmentation, consumer behavior, and the store's competitiveness in the local market. The data for this research was obtained through direct interviews with the store owner and manager, providing in-depth information about the strengths, weaknesses, opportunities, and challenges faced by the store in its operations. The concept guiding this study is the business feasibility study, which explores various aspects such as market, marketing, and management. The results of this study are expected to provide a clear picture of the operational feasibility of Toko Ulin Utama, while also serving as a guide to developing more effective and sustainable business strategies. With the increasing demand for building materials driven by the development of infrastructure and the property sector in the area, the findings of this study are expected to help the store take advantage of market opportunities and better address existing challenges.