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In a rapidly evolving business world with the support of technology, companies must adopt effective strategies to stay competitive. One very helpful tool is SWOT Analysis or stands for Strengths, Weaknesses, Opportunities, Threats Analysis, which requires companies to identify internal strengths and external opportunities in order tol achieve comlpetitive advalntage. Thisl study aimls lto explore the role of SWOT Analysis in recognizing relevant strengths and opportunities for companies, assessing their impact on management decision making, and analyzing challenges and opportunities in their application in the digital era and globalization. SWOT analysis helps companies in designing effective strategies to achieve competitive advantage and maintain business continuity in the midst of fierce competition. The research method used is a systematic literature review, which includes the collection and analysis of data from various literatures. The results of the discussion show that SWOT Analysis is very important in helping companies formulate effective strategies by considering internal and external factors. In addition, the digital age and globalization bring challenges such as changing consumer preferences and increased competition, but also offer opportunities for market expansion and cross-border partnerships. Therefore, SWOT Analysis is an important tool in helping companies make strategic decisions to improve competitiveness in a dynamic global market.

Leadership training for Intra-School Student Organization (OSIS) administrators at MA Al Hidayah Semarang to develop leadership skills in students who are responsible for leading organizations at school. This can help them learn concepts, and effective practices in the context of leadership. The methods used in this training are situation analysis, preparation, implementation, and evaluation. During the training, participants engage in various activities and exercises that involve understanding leadership concepts, effective communication, and organizational strategy. They learn how to communicate well with their peers, organize activities at school, motivate other students to participate, and make the right decisions and the importance of leadership ethics, such as integrity, responsibility, honesty, and a positive attitude. So that they can be good role models for other students and build a positive image of the OSIS at school. At the end of the training, participants are allowed to apply their new leadership skills through the OSIS work program. This service aims to provide practical experience to students in managing work programs, collaborating with members, working with teams, and facing organizational challenges that may arise. Leadership training aims to strengthen their leadership skills and make a real contribution to school development. It is hoped that this service can provide a strong foundation for them to become effective leaders and can have a positive impact on improving their school and community.

The Nusantara Module is one of the compulsory courses for students who take part in the Independent Student Exchange program. The content of the Nusantara module is social contribution, diversity, inspiration and reflection. The purpose of this research is to find out how tolerant and perceived Indonesian cultural diversity through Nusantara module activities for PMM 4 Inbound students of Jember University. The research method used is a qualitative research method, using the theory of symbolic interactionism of George Herbert Mead's thought. The results showed that the Nusantara Module course has a role in increasing the cultural tolerance attitude of inbound students of Jember University through; first, respecting and respecting diversity; second, preventing the emergence of ethnocentrism and in the Nusantara Module there are symbols used by Inbound students in interacting in order to implement tolerance attitudes and values.

Physical education plays an important role in improving the fitness and health of the younger generation, especially at primary school level. This study aims to analyze the effect of physical education programs on the physical fitness of elementary school students. With a qualitative approach, this research collects data through interviews and observations to understand the relationship between physical education programs and students’ physical fitness. The research results show that the level of physical fitness of students at SD Negeri 064966 is still less than optimal, mainly due to lack of physical activity. The physical fitness of male students is better than that of female students, and fitness levels increase with grade level. Physical education programs are proven to have many benefits, including improving physical health, motor skills, mental well-being, social interaction, preventing obesity, developing healthy habits, and improving concentration and academic achievement. In conclusion, a structured physical education program can significantly improve students’ physical fitness and quality of life, so it needs to continue to be developed and implemented effectively in elementary schools.

General elections are an important part of implementing election strategies to increase public participation by implementing cooperation in communication effectiveness to prevent violations. Student problematic efforts have become a major milestone in voicing aspirations to the government so that both parties prioritize wise character in choosing quality political institutions. Student indicators in carrying out their role are conducting political campaigns that are free of money politics through digital media by disseminating through podcasts, posters distributed through social media to attract audience attention and through other digital media. Public awareness to strengthen the selection of institutions in accordance with one's own decision in order to understand the concept of wise voter participation.    

This research aims to determine the implementation of Pancasila values in elementary schools based on previous articles. The research method uses a qualitative research approach or descriptive approach, and the basis for the discussion is obtained from the results of literature searches for existing sources of books, journals and relevant articles. These findings highlight the factors that influence the poor implementation of Pancasila values in elementary schools. Efforts to overcome this include making improvements by revising the curriculum, developing teaching methods, improving teacher role models, and providing adequate facilities so as to increase awareness of Pancasila values among students. It is hoped that internalization can be encouraged and students will increasingly develop into individuals with character and integrity in the spirit of Pancasila.  

This paper explores the emerging leadership dynamics in the ever-evolving digital era, with a particular focus on the role of the millennial generation. Digital transformation has fundamentally changed the business and organizational landscape, giving rise to challenges and opportunities that tomorrow's leaders must face.  The millennial generation, coming of age amidst the technological revolution, occupies a unique position in this context. They have high technology savvy, different values, and unique expectations for leadership. This paper will explore how millennials can face challenges such as adapting to rapid technological change, navigating evolving work cultures, and fulfilling their expectations for meaning in work.  On the other hand, this paper will also discuss the opportunities available to the millennial generation in utilizing technology and their values ​​to lead teams and organizations effectively. Through an in-depth understanding of these changes, this paper aims to provide guidance for the millennial generation who want to succeed in leadership roles in the digital era that continues to transform.

  Abstract. Research shows that leadership plays an important role in improving and reforming schools and education systems in the era of the Fourth Industrial Revolution (Mustiningsih, Maisyaroh, and Ulfatin 2019). In the context of the digital industrial revolution, leaders are not only responsible for academic performance and the proper functioning of schools but are also responsible for all activities carried out by schools (Kurniawan et al. 2023). This revolution includes automation and digitalization of all aspects of the industry to create products that meet consumer needs (Lanang Putra et al. 2021). This revolution also presents challenges for tax reform, including integrating various changes caused by digitalization and the Fourth Industrial Revolution (Mayasari and Narsa 2020). In the field of education, leadership abilities in understanding and using digital knowledge are very important to support learning activities in the era of the Fourth Industrial Revolution (Sugiarto and Dewantara 2021). The leadership qualities demonstrated by Christ are very important for pastors in the era of the Fourth Industrial Revolution to be able to lead effectively and overcome challenges (Eppang 2022). The fourth industrial revolution offers opportunities to increase savings and reduce consumption through the development of e-commerce and the digital economy (Suwardana 2018). In addition, this Revolution has also changed job design, job structure, and required skills, thereby increasing the demand for people with different skills (David 2021). Finally, business orientation, digital capabilities, leadership skills, and the environment influence business decisions (Justin and Handoyo 2023).

An entrepreneur must be perceptive and know how to seize opportunities. Business opportunities exist in all aspects of society and in all economic activities. Therefore, the key to spotting opportunities is creativity. The relationship between entrepreneurship, economic growth, and job creation is becoming increasingly relevant, as various studies indicate a positive correlation between entrepreneurship and economic growth. Ogunlana's study, cited from the setneg.go.id website, found that entrepreneurship can play a crucial role in achieving economic growth for countries to overcome economic crises. He asserts that entrepreneurship can generate jobs, foster innovation, increase production, and diversify sources of economic income by promoting the development of SMEs. This research aims to identify the factors influencing entrepreneurial intentions among students at the Faculty of Islamic Economics and Business at UIN STS Jambi. The results show that financial management significantly affects entrepreneurial intentions among students with a significance level of 0.001. Self-efficacy significantly affects entrepreneurial intentions among students with a significance level of 0.000. Simultaneously, it was found that financial management and self-efficacy together significantly affect entrepreneurial intentions with a significance level of 0.000.

Unemployment is a significant economic problem that can affect society's well-being. In an Islamic economic perspective, unemployment is viewed through the lens of social justice, equitable distribution of wealth, and other sharia principles. The causes of unemployment in an Islamic economy include unfair distribution of wealth, lack of relevant education and skills, injustice in the conventional interest-based financial system, and economic and political instability. To overcome unemployment, Islamic economics offers solutions through the effective implementation of zakat, alms and waqf, the use of profit-sharing-based financial instruments such as mudharabah and musyarakah, as well as investment in education and skills training. The government also plays an important role in creating an environment that supports job creation through fair and stable policies. Encouraging entrepreneurship through training and access to capital is also an effective strategy in reducing unemployment. This holistic approach not only aims to reduce unemployment levels, but also to create a more just and prosperous society in accordance with Islamic economic principles.    

This research aims to conduct critical discourse analysis of news regarding the increase in UKT only applicable to new students presented by the IDN Times media. The research method used is qualitative descriptive analysis using the scalpel of critical discourse analysis developed by Norman Fairclough who views discourse as text.  The research results show that the news was conveyed well and clearly by the IDN Times media, and was considered positive, especially for students who were not yet economically established. Macrostructural analysis also reveals that there are differences of opinion in society regarding this policy, with the media and the figure of Nadiem playing an important role in presenting information to the public.

Technological advancements and globalization have influenced social structures, including perceptions of beauty standards shaped by the media. This study aims to examine how media shapes beauty standards and its impact on individual perceptions and behavior. The research focuses on the analysis of language and imagery in Pantene shampoo advertisements to understand the underlying ideology and its social impact. A qualitative descriptive method with critical discourse analysis by Norman Fairclough is employed. Data analysis is conducted in detail to uncover the meanings and purposes of the advertisements. The results show that Pantene ads successfully address common hair care issues and present their product as the best solution. The ads build a brand identity that emphasizes strength, beauty, and hair care. Brand ambassadors in the ads are depicted as strong individuals who believe in Pantene’s efficacy, influencing consumer perceptions. Discourse practice analysis reveals that the ads use storytelling, visuals, humor, and everyday language to attract young viewers’ attention. These elements make the ads relevant and appealing, shaping consumer perceptions and behavior. Social practice analysis indicates that the ads reflect societal changes influenced by social media and increased attention to self-care. The ads highlight hair problems due to pollution and offer Pantene as the solution, reflecting the role of advertising in shaping consumer perceptions and actions. The study concludes that Pantene ads successfully build a strong narrative to address hair care issues and establish a brand identity that emphasizes strength, beauty, and hair care. Future research is recommended to examine the long-term impact of these ads on consumer behavior and perceptions.

This literature review article presents an analysis of the concepts of Ariyah, Grants, Gifts, and Samsarah from a theoretical and practical perspective to understand the complexity and legal framework governing these transactions in an Islamic context. The data is analyzed in depth to identify key elements and relationships between concepts. Ariyah (borrowing) is the loan of goods without remuneration, Hibah (grant) is the voluntary gift of a living person to another, Hadiah (gift) without expectation of reward, and Samsarah (brokerage) is connecting between parties involved in a transaction (such as buyers and sellers) in which the intermediary is given a certain commission. Despite having fundamental differences in definition and application, these four concepts play an important role in society. From a theoretical perspective, each concept has a legal basis and principles governing it. In practical terms, the application of Ariyah, Grants, Gifts, and Samsarah is seen in various aspects of daily life, from trade transactions to social relations. Understanding these concepts helps individuals and organizations manage relationships and transactions more effectively according to the principles of sharia law.

In the ever-growing digital era, education plays an important role in utilizing technology to improve the quality of learning. Interactive learning videos have become an effective tool in delivering learning material in an interesting and competitive way. However, many kindergarten teachers still face challenges in producing interesting and interactive learning videos due to limited knowledge and skills in using appropriate software. TK Rambutan, teachers realize the importance of updating their skills in integrating technology in the learning process. In this context, the introduction of the Canva application as a tool for creating interactive learning videos is considered a progressive step that can help teachers create more interesting and relevant learning experiences for young children. Using Canva as an intuitive creative platform and the various features it offers, such as templates, graphics and animations, can help TK Rambutan teachers in creating learning video content that is interesting, easy to understand and interactive. Therefore, through this Community Service (PKM), TK Rambutan  teachers aim to explore the potential of Canva in the context of early childhood education and improve their skills in utilizing this application to create a more interesting and effective learning experience for students.

This research aims to analyze the influence of brand image and outlet location on consumer buying interest at Warung Makan Ayam Geprek Preksu, Warungboto Branch, Yogyakarta. Brand image is an important factor that can influence consumer perceptions of the quality of the products and services offered, while outlet location plays a significant role in determining accessibility and convenience for consumers. The research method used was a survey with a questionnaire distributed to 150 respondents who were customers of the Ayam Geprek Preksu Food Stall. Data analysis was carried out using multiple linear regression to determine the relationship and influence between the variables studied. The research results show that brand image and outlet location significantly influence consumer buying interest, with brand image having a more dominant influence. These findings provide practical implications for the management of Warung Makan Ayam Geprek Preksu to continue to improve its brand image through effective marketing strategies and considering location factors in future business expansion.

This research examines Baitut Tamwil Muhammadiyah (BTM) Taqwa in improving sharia microeconomics in Singkut sub-district, Sarolangun district, Jambi province. The aim of the research is to find out the strategic role of BTM Taqwa in improving sharia microeconomics. Apart from that, to find out the supporting and inhibiting factors experienced by BTM taqwa. This type of research is qualitative using a managerial and sharia economic approach; the research paradigm is direct involvement and intense interaction with informants; data sources are empirical data obtained in the field through the Founding Board, Management, Members and customers of BTM Taqwa as well as the regional government of Singkut sub-district, Sarolangun district, Jambi province (primary sources) and documents and books related to research (secondary data); The instruments for this research are observation, interviews and documentation and the data collection tools are observation guides, interview guides and documentary study guides; data collection stages include preparation, implementation and preparation; and the validity testing techniques used are credibility and compatibility. The results of this research show that BTM Taqwa plays a role in improving sharia microeconomics in Singkut sub-district, Sarolangun Regency, Jambi Province. The role played by BTM Taqwa is the role of empowering human resources and an entrepreneurial spirit, the role of improving microeconomic welfare, and the role of distancing people from the practice of usury. The results of this research also show that the supporting factors for BTM Taqwa's success in micro economics internally are strategic location, commitment of the board of trustees, management and members, and high participation in member savings, while externally there is high demand from micro business actors for BTM Taqwa, ease of obtaining business capital assistance received by micro business actors, and government support. The inhibiting factors experienced by BTM taqwa internally are BTM taqwa's lack of human resources, lack of financial capital and technology, while externally there are many customers who are lazy about making savings capital payments.

The presence of Muhammadiyah in Indonesian history has been an important part of the journey of social progress, education and social welfare. This article discusses the significant role of Muhammadiyah in encouraging Indonesia's development from time to time. This research uses a historical approach to analyze Muhammadiyah's role in fighting for independence, building educational infrastructure, and promoting the values ​​of social justice and prosperity. Key words such as "Muhammadiyah", "history", "role", and "progress" are the main focus in this discussion. The findings show that Muhammadiyah is not only a religious movement, but also a social force that has played a role in changing the face of Indonesia. Through inclusive education, community empowerment, and justice efforts, Muhammadiyah continues to contribute to advancing this nation. The implications of this research provide deep insight into how religious organizations can become agents of positive change in building a more civilized and advanced society.

This literature research aims to compile and describe the role of managers in improving employee performance. The method used is the library research method. The data collection method used is the documentation method. The data analysis technique used is content analysis. To maintain the accuracy of the assessment and prevent errors in information in data analysis, cross-library checks are carried out and re-reading the literature and paying attention to the reviewer's comments. The results of this study show that the better the motivation provided by managers, the more significant it can improve employee performance.

Factors causing low reading knowledge among students at SD Yayasan Duta Harapan Bukit Sion Medan include the social, economic and educational conditions of the school environment. Factors such as limited access to various reading materials, lack of family support for reading habits, and uninteresting learning methods may be the main causes. In addition, students' intrinsic factors such as lack of interest in reading and undeveloped reading skills also need to be considered. This research is important in identifying the problems and developing appropriate strategies to improve reading skills in the school. This study aims to analyze the factors that cause low reading knowledge at SD Yayasan Duta Harapan Bukit Sion. This method uses a qualitative approach, where data is collected through interviews with teachers and students. The results showed that some of the factors causing students' low reading skills are laziness, physical or psychological disorders, lack of interest and the use of technology. Teachers play an important role in preparing interesting lesson plans, providing special support and using technology. Literacy in schools helps improve students' interest and reading skills through habituation, development and gradual learning. The implications of the findings highlight the need for collaborative efforts between schools and parents to improve reading skills in schools.

In the 2024 election, various child protection institutions reminded the importance of creating child-friendly elections. Exploitation of children in political activities, especially election campaigns, is a serious violation of children's rights and is contrary to the Child Protection Law and the Convention on the Rights of the Child. To protect children's rights, a strategy involving strict law enforcement is needed against violations involving children in political campaigns. In addition, the school environment plays an active role by providing extracurricular activities and study groups to fill children's free time, as well as providing an understanding of the role of parents in protecting children from political activities that are not appropriate for their age and development. With a normative approach, namely by researching library materials or can be said to be library research. a comprehensive understanding of child exploitation in elections, namely covering; first, we will discuss various forms of child exploitation in the context of elections; secondly, it will explore the impact of child exploitation on children themselves as well as on the democratic process more broadly. Final; The third will present recommendations and strategies to protect children's rights and reduce exploitative practices in elections. Cooperation between the government, political parties and society is needed to prevent and take action against these violations. Public education about the dangers of involving children in political activities is needed to increase public awareness, especially parents, about the importance of protecting children from political exploitation.