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Speech acts are always closely related to communication with other people. Social interaction is not only carried out directly but can also be done through cyberspace such as social media which can be used as a place to communicate. As a forum for users to easily participate, share and exchange information and ideas in a virtual community and network. This can be used to interact and even to talk about the importance of guidance and counseling services at school. The aim of this research is to determine the locutionary speech acts in the Indonesian Ministry of Education and Culture's Smart Character YouTube videos regarding the topic of counseling guidance (BK). The method used in this research The type of approach used in this research is a qualitative descriptive method by listening, then transcribing the data, identifying, writing and concluding locutionary speech acts. The data source in this research is a talk show on the Indonesian Ministry of Education and Culture's Smart Character YouTube video with the theme BK Room. There are six episodes with the theme Bk room on the YouTube channel. After analyzing the Indonesian Ministry of Education and Culture's Smart Characteristic YouTube video, there are three types of speech acts, namely, statement locution speech acts (declarative), command locution speech acts (imperative), and question locution speech acts (interrogative). This research is expected to help the public to better understand verbal communication regarding each form of speech that is often uttered by someone in the form of locutionary speech act analysis.

Pragmatics is a branch of linguistics that studies the meaning of speech. One of the pragmatic materials is analyzed in this research, namely elocutionary speech acts. Locutionary speech acts themselves are speech acts with the intention of completing something. The thing that underlies this research is the researcher's curiosity about the application of illocutionary speech acts in a speech. This research aims to determine and describe the form of illocutionary speech acts in a news text learning video on Revi Nurmeyani's YouTube channel. The approach used to research this research is to use a theoretical and methodological approach, the theoretical approach used is a pragmatic approach while the methodological approach used is a qualitative descriptive approach. The data source used is speech in Revi Nurmeyani's news text learning video. Data collection was carried out using the matching and sharing method. The results of the analysis are presented using informal methods. The research results found locutionary speech acts in the parts of inviting, informing, explaining, asking and reminding with a total of 76 data taken from the data source, namely Revi Nurmeyani's YouTube channel, discussing news text material. This research can be used as reference material for understanding locutionary speech act material in pragmatics, besides that it can also be used as supporting material or examples for further research related to pragmatic material, especially regarding locutionary speech acts.

This research examines language politeness which is an important skill that needs to be instilled early on to familiarize children in communicating politely. One effective method is through children's shows that apply the principles of language politeness. In the study, the researcher used the animated video "Pada Zaman Dahulu" as the medium of analysis. The researcher focuses on the ten principles of language politeness according to Leech which are manifested in the utterances of the Kancil and Monyet characters. The purpose of this research is to find out the language politeness of the two animated characters, namely Kancil and Monyet. The research method used is descriptive qualitative and pragmatics theoretical approach. The data were obtained from the animated series "Pada Zaman Dahulu" which consists of five videos with speech that is in accordance with language politeness. This study analyzes the compliance and violation of speech based on ten language politeness thimbles. The maxim found and analyzed include the generosity maxim, tact maxim, approbation maxim, modesty maxim, obligation of S to O maxim, obligation of O to S maxim, agreement maxim, opinion reticence maxim, sympathy maxim, and feeling reticence maxim. The number of the ten maxim will be presented in a table. Meanwhile, the data of the characters' speech in the animation that uses Malay language will be presented with the context as an explanation of the speech in order to facilitate data analysis and also facilitate readers in knowing the meaning of Malay language that is not yet understood so that readers can understand the analysis of language politeness in the animation "Pada Zaman Dahulu"