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Dewi Rosita; Nadaa Avria Hanum

Jurnal Pengabdian Masyarakat Terapan 2025 Lembaga Pengembangan Kinerja Dosen

Legal assistance for applications is a crucial form of legal aid provided to the public in submitting various types of applications to the courts or related agencies. This research is motivated by the urgent need to understand the effectiveness and implementation of such legal aid services, particularly for underprivileged communities who face barriers in accessing the justice system. This article aims to discuss and describe in detail the application processing process carried out by the Legal Aid Post (Posbakum) when operating and collaborating with the Legundi Legal Aid Institute (LBH Legundi), specifically in the context of name change applications. This research uses normative legal methods with a conceptual and statutory approach to analyze the applicable procedures. The results show that Posbakum plays a central role in drafting name applications for communities in need through a phased assistance process that includes initial consultation, verification of document requirements, technical assistance in scanning and nazegel, drafting application letters, and guidance on case registration. This assistance model has proven effective in overcoming procedural obstacles and increasing access to justice for underprivileged communities, while simultaneously transforming the community from a passive to an active role in fighting for their civil rights.

Aas Meilani Harefa; Erika Grace Juliana Manurung; Nur Aini; Rahmadani Nasution; Yara Salsabila

International Journal of Education and Literature 2025 Lembaga Pengembangan Kinerja Dosen

In the digital age, English Education students still face difficulties in developing Academic English Proficiency because classroom learning is still dominated by traditional methods that are less appealing to digital natives. This study aims to explore and evaluate the integration of TikTok Learning Games (TLG) as a gamification-based learning medium to improve EAP for students in the English Education Study Program at Medan State University. Using a qualitative approach with a limited Research and Development model, data was collected through open-ended questionnaires and digital observations on TikTok, then analyzed using thematic analysis. The results showed that after two weeks of implementing TLG, students experienced improvements in academic vocabulary, pronunciation, contextual understanding, learning motivation, and speaking confidence, with 80% of participants stating that learning felt more enjoyable and less boring. However, a small number of students did not show significant changes due to limited access to technology and inconsistent use. Overall, this study concludes that TLG is an effective and practical digital gamification strategy for improving English proficiency, and can be used as a reference for lecturers in developing social media-based learning innovations in higher education.

M. Rizal Ramadhan; Herliani Herliani; Agnes Hernitiana; Veni Kristin

Desentralisasi : Jurnal Hukum, Kebijakan Publik, dan Pemerintahan 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The rapid development of technology encourages the change in crime patterns from conventional to digital through the use of electronic devices. This phenomenon makes many individuals and groups use technology not only for positive purposes, but also to gain financial gain illegally. Instagram as one of the most popular social media applications has also become a space for digital crime practices, especially through the creation of fake accounts. Fake accounts are used for various harmful acts such as online fraud, the spread of fake news, the use of identities or photos without permission, acts of bullying and negative comments that trigger conflicts, to the spread of pornographic content. This research aims to identify the forms of fake account practices on Instagram, analyze the causative factors, and evaluate the application of applicable laws, especially Law Number 19 of 2016 concerning Information and Electronic Transactions. The research method used is empirical legal research with a qualitative approach. The data was collected through interviews with investigators from the Directorate of Criminal Investigation of the Metro Jaya Police, academics, and civil society organizations (CSO). The results of the study show that the practice of fake accounts still often occurs due to low digital literacy, weak supervision from platforms, and not optimal law enforcement. Although Article 35 jo Article 51 paragraph (1) of the ITE Law has regulated the prohibition of data and identity manipulation, its implementation still faces a number of obstacles from aspects of legal substance, enforcement structure, and community legal culture. This study recommends the need for collaboration between the government and social media platforms in limiting the creation of fake accounts, improving people's digital literacy, and reformulating legal rules that are clearer and more adaptive to the dynamics of digital crime. These efforts are needed so that the protection of social media users is optimal and able to create a safe digital space.

Johari, Abdullah Ahmad; Pratama, M. Andra; Hendriansyah, Nicholas Ferdy; Rizha Claudilla Putri

Majelis : Jurnal Hukum Indonesia 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Civil relations are not limited to the national sphere, but can also transcend national borders. These relations have existed since ancient Greece and continue to develop today. These transnational relations can give rise to legal issues, such as whether the relationship truly falls within the scope of international relations, the laws that apply to the relationship, and how disputes are resolved using which legal system. The purpose of this study is to analyze the Garuda vs. Rolls Royce case, which is part of international civil relations, raising the question of how this case can be included in the scope of international civil law studies and how one of the international conventions governing transnational civil law principles, namely UNIDROIT, can be applied. This study uses a normative approach that compares national and transnational legal systems to provide perspective on the case and a case approach that clearly explains the Garuda vs. Rolls Royce case, starting from the chronology and analyzing the case from the perspective of international civil law principles The results of this study found that this case falls under the scope of international civil law, where international civil law principles such as UNIDROIT can be applied in order to make progressive legal changes in regulating international civil relations to ensure legal protection and certainty for legal subjects. The implications of this research can be a catalyst for progressive legal changes in regulating international civil relations to ensure legal protection and certainty for legal subjects.

Trisya Widya Tanti; Ni Ketut Kariani; Nuristha Febrianti

Jurnal Ilmu Kesehatan 2025 Lembaga Pengembangan Kinerja Dosen

Adolescence is an important phase characterized by physical and behavioral changes, including diet and sleep, which can affect nutritional status. Frequency of fast food consumption and sleep duration are two factors that are thought to contribute to the imbalance of adolescent nutritional status. The purpose of this study was to analyze the relationship between the frequency of fast food consumption and sleep duration with nutritional status in students of SMA Negeri 6 Palu City. This study uses a quantitative approach with cross-sectional design. The population in this study active students in SMA Negeri 6 Palu city from Grade 10 to Grade 12 amounted to 841 students, with a Simple Random Sampling technique, : the results showed that most respondents were female (64.8%), age 16 years (51.7%), as many as (47.2%) students included in the category always consume fast food and (46.1%) have more sleep duration. Most nutritional Status is in the category of over nutrition (39.3%). There was a relationship between fast food consumption and nutritional status (p = 0.010) and there was no relationship between sleep duration and nutritional status (p = 0.813).

La Eddy; Febriyanti Y. Kdise; Amos Killay; Abdul M Ukratalo; Pieter Kakisina

Jurnal Ilmu Kesehatan 2025 Lembaga Pengembangan Kinerja Dosen

The root of Mimosa pudica L. contains mimosine, a toxic alkaloid, as well as tannins that exhibit toxic properties, potentially disrupting pancreatic function. Exposure to sufficiently high concentrations of toxic compounds can impair cellular metabolism, leading to irreversible damage. One of the cellular changes induced by cytotoxic compounds is the reduction in the size of pancreatic Langerhans islets. This study aimed to investigate the effects of ethanol extract of Mimosa pudica roots on the diameter of Langerhans islets and β-cell damage in the pancreas of mice. Twelve mice were randomly divided into four groups, each consisting of three animals. Group I served as a control and did not receive the extract, whereas Groups II, III, and IV were administered root extract at doses of 10 mg/g BW, 100 mg/g BW, and 1000 mg/g BW, respectively, for 14 consecutive days. The results demonstrated that administration of ethanol extract of Mimosa pudica roots reduced the diameter of pancreatic Langerhans islets in a dose-dependent manner, with higher doses causing more severe β-cell damage. These findings highlight the need for caution in the use of Mimosa pudica roots as traditional medicine or dietary supplements.

Balqis Mauliza Rizky; Fauziah Fauziah; Mansuriza Mansuriza

Jurnal Ilmu Kesehatan 2025 Lembaga Pengembangan Kinerja Dosen

Menarche is the first transitional period marked in women, known as the first menstruation (menarche). During menarche, physical and psychological changes occur, such as anxiety and sadness, due to the physical changes in this period. The changes usually include pubic hair, armpit hair, and breast development. This often happens among elementary school students, including those in SDN Lampeuneurut. This study aims to determine the relationship between parental support and the level of anxiety in girls facing menarche in SDN Lampeuneurut. This research employed a quantitative method with a cross-sectional design. The population consisted of 120 female students in grades 5 and 6 at SDN Lampeueneurut who had not yet experienced menarche. The sample was selected using purposive sampling, resulting in 55 respondents who met the inclusion criteria. This research was conducted from June 18th to 20th, 2025. The instruments used were a parental support questionnaire and the STAI (State Trait Anxiety Inventory) of anxiety questionnaire. The data were analyzed using a bivariate statistical test, the Chi-Square test. The research findings indicated a significant relationship between parental support and the anxiety levels of female students in facing menarche, with a p-value of 0.011 (p-value < 0.05). This study concludes that parental support is related to a decrease in the anxiety levels of girls facing menarche. This study recommends that schools provide basic reproductive health education from an early age, especially regarding menarche, and that parents understand the importance of providing emotional, informational, instrumental, and appreciative support.

Muhammad Yasya; Aulia Mustika Ilmiani; Marliana Sya’diah

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service initiative was designed to increase students' enthusiasm for Arabic language instruction by applying singing techniques in co-curricular activities at Hasanka Islamic Elementary School. The program emerged in response to the low interest of students in learning Arabic, which was considered to be lacking in variety and uninteresting for elementary school children. The approach applied is Participatory Action Research (PAR), which emphasizes active participation between educators, students, and facilitators in all stages of the activity. This method is implemented through a repetitive cycle that includes planning, implementation, observation, and joint evaluation to ensure that each activity is appropriate to the needs of the students and the school environment. Data was obtained through field observations, in-depth dialogues with teachers and students, activity records, and post-instruction group discussions. Descriptive analysis was conducted to identify changes in learning behavior, engagement levels, and students' emotional responses to singing activities. The findings showed a significant increase in student motivation and participation in Arabic language learning. The findings show a significant increase in student motivation and participation in Arabic language learning. Themed songs help them remember vocabulary more effectively, improve simple communication skills, and create a more enjoyable learning atmosphere. Furthermore, students have taken the initiative to compose lyrics and lead study groups. Implicitly, the application of singing techniques has proven to be effective not only in improving linguistic competence, but also in building confidence, creativity, and cooperation in the elementary school environment.

Munawwar Hamidi; Ida Keumala Jeumpa; Sri Walny Rahayu

IJLS (International Journal of Law and Society) 2025 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

The ambiguity of the concept of state economic loss in Article 2 paragraph (1) and Article 3 of the Corruption Crime Law (Tipikor Law) has yet to be defined normatively or by an official institution with the authority to do so. This uncertainty has given rise to legal problems in law enforcement, especially after Constitutional Court Decision No. 25/PUU-XIV/2016, which changed the qualification of corruption offenses to material offenses, so that the proof of economic loss to the state must be actual loss. However, in practice, as in the Surya Darmadi corruption case, law enforcement officials still face difficulties in determining the measure and method of proving economic loss to the state in a lawful manner. The issues in this study are the basis for the judge's consideration of the element of economic loss to the state in the Central Jakarta District Court Decision No. 62/Pid.Sus-TPK/2022/PN.Jkt.Pst and the obstacles and constraints in proving the element of economic loss to the state in criminal acts of corruption.This study uses a normative legal method with a statute approach, a case approach, and a conceptual approach. The results of the study show that the first-level panel of judges assessed that environmental damage and the loss of potential state revenue due to the illegal conversion of forest areas were part of the actual economic loss to the state, while the Supreme Court emphasized the importance of limiting this element to actual loss in accordance with Constitutional Court Decision No. 25/PUU-XIV/2016. The obstacles and constraints in proving the element of state economic loss in corruption crimes stem from internal and external factors that are interrelated and affect the effectiveness of law enforcement.

Merliana De Carvalho Asa; Yohanis Kristianus Tampani; Clotilde Seran; Antonius Bere

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

The Loro Dirma Traditional House in Sanleo Village is an important representation of the culture of the indigenous people and is the center of the formation of social, spiritual, and local wisdom identities. This study aims to: (1) describe the structure and architecture of the Loro Dirma Traditional House, and (2) analyze the symbolic meaning contained therein in the context of the life of the indigenous people. The study uses a descriptive qualitative approach through direct observation, documentation, and in-depth interviews with traditional leaders and the local community. The results of the study indicate that the Loro Dirma architecture is full of philosophy that reflects the values ​​of unity, respect for ancestors, and the concept of balance between humans, nature, and the Creator. In addition, the function of Loro Dirma has undergone a transformation, from a traditional residence to a center for traditional activities, a space for deliberation, the implementation of religious ceremonies, and a medium for educating cultural values ​​for the younger generation. However, the study found challenges in preservation efforts, such as limited traditional raw materials, changes in community lifestyles, and the declining interest of the younger generation in local culture. Therefore, collaboration between local governments, indigenous communities, and educational institutions is needed to document, revitalize, and integrate Loro Dirma cultural values ​​into formal and non-formal curricula to ensure their sustainability.

Fitriani Fitriani; Wury Damayantie; Murtiyana Sari

Jurnal Ilmu Kesehatan 2025 Lembaga Pengembangan Kinerja Dosen

Pacing tawar is one of many plants used in alternative medicine. Pacing tawar is often used as an ingredient in herbal remedies for various ailments. Pacing leaves are effective as a remedy for itching, insect bites, and hair growth. This study aims to identify the presence and class of secondary metabolites in the ethanol extract of pacing tawar leaves to find bioactive compounds that have the potential to have pharmacological and therapeutic activities. Extraction was carried out by the maceration method using 96% ethanol solvent until a thick extract was obtained. Next, phytochemical screening was carried out to identify the content of alkaloids, flavonoids, saponins, tannins, and steroids. The test results showed that the extract of pacing tawar leaves was positive for alkaloids, saponins, tannins, and steroids, and negative for flavonoids. The alkaloid test showed a dark pink color change, the saponin test produced a 2 cm high foam for 30 seconds, the tannin test produced a dark green color, and the steroid test showed a faint red ring. Based on these results, it can be concluded that freshwater pacing leaves contain various bioactive compounds that have the potential to be developed as natural medicinal ingredients.

Hasiliana Hasiliana; Suantoko Suantoko

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

The form of historicization in literary criminology views criminality as the result of power relations, unequal social structures, and history. Criminal acts in historicization are always placed in a specific time and place context, tracing how a behavior is considered “criminal” or “against the law” depending on the historical construction formed by the legal system, the state, and the rulers. Historicization also reveals that what is referred to as crime is not absolute, but can change according to historical developments and power struggles. The purpose of this study is to describe the form of criminalization in the novel Lampuki, which is not merely an individual deviant act, but a reflection of historical trauma and a flawed social structure. The approach used is literary sociology. This study uses a descriptive-qualitative method with reading and note-taking techniques obtained from the novel Lampuki by Arafat Nur in the form of sentences and paragraphs. The results of the study show that there are seven data points that fall under the form of criminalization of history. From the seven data points, three findings were generalized and discovered in Arafat Nur novel Lampuki, namely: (1) transgenerational trauma of violence, (2) the destruction of the socio-cultural structure, and (3) dark figure of crime.

Pristi Wahyudi; Dandy Patria W; Sapto Pramono

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study examines the challenges and solutions in bureaucratic transformation towards digitalization in government institutions, with a focus on the administrative services for issuing Certificates of Existence of Mass Organizations/NGOs by the National Unity and Politics Agency (Kesbangpol). The main obstacles identified include data fragmentation, outdated regulations, rigid organizational structures, and resistance to change. Limited human resource competency and political instability also hamper the implementation of reforms. To address these challenges, it is crucial to develop a comprehensive reform roadmap, simplify regulations, and strengthen data integration. Cybersecurity infrastructure development, organizational restructuring, and human resource capacity building through digital training are essential. Furthermore, strong political commitment is crucial to ensure the sustainability of reforms. Interviews indicate that service quality, verification standards, and speed of service influence public trust and satisfaction. Successful bureaucratic reform requires a combination of technological, regulatory, organizational, and cultural strategies to create modern and responsive public services.

Zhilal Afkari; Ahmad Muhammad Mustain Nasoha; Muhammad Nur Alvian Awwalus Sholeh; Izzuddin Ahmad Anugrah; Fadhil Muhammad Nadzif

Jurnal Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

Islamic boarding schools and madrassas play an important role in the formation of religious character and education in Indonesia. The transformation of the regulations of these two institutions is crucial to adjust educational practices to the principles of the state of law of Pancasila. This study aims to analyze the dynamics of the regulation of Islamic boarding schools and madrasah diniyyah and its impact on the internalization of Pancasila values. The method used is qualitative descriptive through the study of documents, including laws and regulations and related literature. The results of the study show that there are significant changes, such as formal recognition of institutional status, curriculum standards, and accreditation mechanisms, which strengthen operational legality and the application of Pancasila values. In addition, the latest regulations also encourage the improvement of the quality of governance, transparency of institutional management, and strengthening the role of the community in the education process. The implementation of these regulations also provides space for learning innovation, integration of religious moderation, and adaptation to social development. In conclusion, the harmonization of these regulations allows for religious education that is relevant to the national context while maintaining religious identity. This research provides the basis for the development of a balanced Islamic education policy between state authorities, the needs of students, and the autonomy of educational institutions in the face of modern challenges and increasingly complex social changes.

Gaeldrieno Gaeldrieno; Anom Zatmiko

Damai : Jurnal Pendidikan Agama Kristen dan Filsafat 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The doctrine of the Church, or ecclesiology, is an essential part of Christian theology that focuses on the understanding, function, and role of the Church as the body of Christ. The Church is not only understood as a physical institution but also as a community of faith that serves to glorify God, minister to others, and proclaim the Gospel. This study explains the importance of church doctrine as the foundation for forming congregational identity, spiritual growth, and as a guide in worship and ministry practices. Furthermore, this paper describes the positive impact of church doctrine on the spiritual development and social life of the congregation, as well as the challenges faced in the context of social, cultural, and technological change. The Church is expected to respond to these challenges through doctrinal education, community strengthening, and a contextual approach so that its teachings remain relevant and can be practically applied in the lives of believers.

Nadya Putri Siregar; Berlianti Berlianti

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Poverty reduction in Indonesia is supported by economic activity and social assistance programs, the government provides business capital loans so that people do not depend on social assistance. One of them is PNM Mekaar which aims to develop and empower MSMEs in order to improve the economy and improve the welfare of program implementers, namely underprivileged women. However, problems occur in the implementation of this program, such as use of business capital for personal needs and weekly installment bills without training for customers. This study aims to determine the effectiveness of capital provided by PNM Mekaar for socio-economic needs of families in Sitinjak, South Tapanuli. This research uses descriptive qualitative methods so researchers can better understand the problems that occur. Data collection techniques in is interviews, observation, literature study and documentation. The conclusion obtained from the results of this study is that business capital loans provided by PNM Mekaar are not effective in meeting the socio-economic needs of families. Effectiveness can be measured through following 5 indicators: 1). Indicators of program understanding which show that there are customers who do not know about the purpose of Mekaar, 2). Target accuracy shows that there are customers who are not classified as underprivileged, 3). Timeliness shows that there are customers who do not attend group meetings and are delinquent in weekly payment installments, 4). Achievement of goals shows that only customers who have a business that has increased income, the businesses run by customers are in the MSME and Agriculture sectors. 5). Real changes show that customers' personal financial management is not yet good. Meanwhile, the socio-economic needs of the family which include food, clothing, shelter, education, and health can be met even before becoming PNM Mekaar customers.

Wilza Wilza; Syukriadi Syukriadi; Cut Oktaviana

Jurnal Ilmu Kesehatan 2025 Lembaga Pengembangan Kinerja Dosen

Adolescence is a transitional period marked by rapid physical, psychological, and social changes. During this time, hormonal growth occurs as a sign of puberty and the activation of reproductive organs, one of which is breast development. However, these changes can sometimes lead to breast abnormalities such as lumps, pain, or changes in shape that may indicate early signs of health problems. One of the most effective early detection efforts for breast abnormalities is Breast Self-Examination (BSE). This examination is important to be done regularly so that each individual, especially adolescent girls, can recognize the condition of their breasts early on. Unfortunately, many adolescent girls still do not know what BSE is or how to perform it correctly. This study aimed to determine the relationship between the level of knowledge and breast self-examination (BSE) behavior among female students at SMA Negeri 1 Krueng Barona Jaya, Aceh Besar District. This research was a quantitative study using an analytic cross-sectional design. Data collection was carried out on May 27, 2025, with a population of 30 female students from grades X and XI, selected using accidental sampling techniques. Data analysis using the Chi-Square test showed that there was no relationship between knowledge level and BSE behavior, with a p-value of 0.384 (p > 0.05). It is expected that parents and schools can improve adolescent girls’ knowledge about BSE as an effort for prevention and early detection of possible breast abnormalities.  

Sul Hastevin; Ronaldo Stefanus; Deni Yanto Birrang Allo; Citra Prasiska Puspita Tohamba; Nurhikmah Nurhikmah +1 more

International Journal of Education and Literature 2025 Lembaga Pengembangan Kinerja Dosen

The development of information technology in the era of the Industrial Revolution 5.0 has brought significant changes to the world of education, including guidance and counseling services in schools. The use of artificial intelligence (AI)-based chatbots is an innovation that can improve the effectiveness, accessibility, and interactivity of services for students. However, on the other hand, the use of this technology also raises challenges related to ethics, privacy, and the decline of humanistic values in counseling interactions. Based on this, this study aims to analyze the positive and negative impacts of chatbots on the effectiveness of guidance and counseling services in schools. This study uses library research. Data were collected from various sources, such as books and journals related to the impact and role of chatbot use in guidance and counseling services. The results of the study show that the use of chatbots has negative and positive impacts that are very helpful and beneficial in guidance and counseling services in the current digital era, but they only function as a supporting tool and cannot replace the role of human counselors.

Karin Ardelia Araminta; Alfiyyah Alfiyyah; Hasna Nur Adilah; Tasman Tasman

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service research was motivated by the significant challenges faced by Generation Z in maintaining a balance between physical and mental health and productivity in the digital age. The increasing prevalence of mental health disorders and declining discipline among adolescents are important indicators of the need for character building integrated with health education. This study uses a descriptive qualitative approach to describe in depth the process of implementing health and productivity values through observation, interviews, and documentation of activities at school. The results show that interactive education approaches are effective in increasing students' awareness of healthy lifestyles, time management, and personal responsibility. Activities such as thematic education, congregational prayers, and reflective classes serve as a platform for building productive character that emphasizes balance between spiritual, social, and academic aspects. Students showed positive changes in behavior, such as increased regularity in studying, awareness of maintaining cleanliness, and the ability to manage stress and time more effectively. In conclusion, character building based on health and productivity values has a significant impact on shaping a resilient, disciplined, and competitive young generation, and can be used as a model for character education development in Indonesian vocational schools.

Ricky Septian; Ahmad Afandi

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

Currently, MSMEs (Micro,Small,and Medium enterprises) face significant challenges, including minimal digital literacy,limited access to technology,and the need for appropriate branding strategy formulation to compete in the broadband era. This research is a community service program aimed at strengthening the skills and capacity of MSME actors in Dolok Kahean Village so that they can market their products online and build their brand through digital platforms. The method used is a qualitative-applicative approach focusing on intensive training, education, and assistance (hands-on). The material covered the mastery of basic digital marketing concepts, online brand management, and practical technical assistance in creating and managing social media accounts and e-commerse. The results indicate that the program successfully and effectively overcame digital literacy constraints and instilled awareness about the crucial need for fundamental changes in business mindset and models. Partners have mastered basic digital marketing concepts and were successfully assisted in creating an Instagram account, which tangibly strengthened their practical skills for expanding sales reach. Futhermore, the objective of strengthening branding was achieved, as partners recognize that branding is a vital investment and fundamental strategy for creating a solid foundation for long-term business sustainability. Overall, the implementation of digital marketing strategies proves to be a comprehensive solution that significantly aids the development of MSMEs in responding to the shift in consumer behavior toward online shopping.