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The research examined interactive text as a possible interactive form of pictorial communication for generation z meaningfully engaging on online platforms. By adopting a three-phase methodology towards design, realización and evaluation, the research examines how much movement, responsiveness and user interactivity influences the interpretation of the the communicative message and the emotional. The research uses an interweaving of methodologies. Methodology usability testing, engagement analytics and qualitative indicators, which indicate kinetic text, format variations, and animation responsive were more interesting, easier to understand, and shareable than static texts. Findings suggest participants read as a participant and active, as opposed to passive, which wasn't related to their use of interactions. At last the results deliver positioning for interactive text read as a new thinking strategies for the needs of generation z for authenticity and enable discourse regarding potential opportunities for augmented reality and artificial intelligence-enabled personalization

This study aims to compare the effectiveness of the Deep Learning and Differentiated Instruction models in improving junior high school students’ mathematical problem-solving and reasoning abilities. The background of this research stems from the low level of mathematical literacy among Indonesian students, which demands innovative and reflective learning approaches. A quasi-experimental method was used with a Nonequivalent Control Group Design. The sample consisted of two eighth-grade classes at SMP Negeri Satu Atap 01 Ciseeng, each receiving different instructional treatments: one class was taught using the Deep Learning approach, and the other using the Differentiated Instruction approach. The instruments employed included mathematical problem-solving tests, observation sheets, and student perception questionnaires. The data analysis results indicated that the class taught with the Deep Learning model experienced a more significant improvement in mathematical reasoning ability compared to the class using Differentiated Instruction. These findings suggest that Deep Learning-based instruction is more effective in promoting students’ higher-order thinking skills. It encourages deeper engagement with mathematical concepts, fosters critical and analytical thinking, and allows students to construct knowledge through meaningful learning experiences. However, Differentiated Instruction remains relevant in providing learning comfort and addressing diverse student needs, making it beneficial in inclusive classroom settings. The theoretical and practical implications of this research highlight the importance of integrating both depth of thinking (Deep Learning) and flexibility in learning (Differentiation) within mathematics instruction. Such integration could offer a balanced learning environment that supports both cognitive development and emotional engagement, leading to more effective and equitable mathematics education. In conclusion, this study recommends educators and curriculum developers to consider incorporating Deep Learning strategies to enhance students’ mathematical reasoning while maintaining the adaptive and student-centered principles of Differentiated Instruction. Future research could explore hybrid learning models that combine the strengths of both approaches to maximize student outcomes in mathematics learning.

This study aims to analyze the level of customer satisfaction with the services provided at Meazza Futsal Denpasar. Using a descriptive quantitative approach with survey methods, the research involved 100 consumers as the population, all of whom also constituted the sample through accidental sampling. Data collection was carried out using two instruments: a closed-ended questionnaire with five answer choices and an interview guide. The questionnaire was distributed to 100 respondents who were willing to participate. The data were then analyzed using a quantitative descriptive technique with percentage calculations. The results showed that customer satisfaction levels in terms of service quality at Meazza Futsal Denpasar are generally categorized as very satisfied. Specifically, the satisfaction indicators included reliability (52%), responsiveness (42%), assurance (48%), and empathy (50%), with reliability and empathy being the highest contributors to satisfaction. These findings indicate that customers perceive the services provided by Meazza Futsal as meeting or exceeding expectations across most service dimensions. The implication of this study is that the management of Meazza Futsal should continue maintaining the quality of its services while also seeking opportunities for improvement, especially in areas such as responsiveness, to ensure consistent customer satisfaction. Overall, this research reinforces the importance of regular service evaluation and customer feedback in maintaining a competitive advantage in the sports service industry. In addition, this study can serve as a valuable reference for other similar businesses aiming to enhance their service quality. Future researchers are encouraged to examine broader variables such as pricing strategy, facility maintenance, and customer engagement to obtain a more comprehensive understanding of factors influencing customer satisfaction in the sports service sector.

The problem in this research is formulated into three main questions: (1) How to develop "PAPIN" (Smart Board) learning media on ethnic and cultural diversity for Grade IV students at SD Negeri 101767 Tembung? (2) How to validate the "PAPIN" learning media to ensure its appropriateness and quality for use in the classroom? (3) How effective is the use of the "PAPIN" (Smart Board) learning media in improving students' understanding of ethnic and cultural diversity in a primary school setting? The main objectives of this research are: (1) To develop feasible and relevant "PAPIN" learning media that supports the learning of ethnic and cultural diversity in accordance with the needs of Grade IV students at SD Negeri 101767 Tembung. (2) To produce a practical and user-friendly digital learning tool that can be integrated into classroom activities. (3) To evaluate the effectiveness of the media in improving learning outcomes, particularly students' knowledge, engagement, and appreciation of cultural diversity. This research adopts the 4D (Define, Design, Develop, and Disseminate) development model, a systematic method for creating and validating educational products. The research subjects are fourth-grade students from SD Negeri 101767 Tembung, selected as they represent the target users of the media. Data were collected through classroom observations, documentation, expert validation sheets, student response questionnaires, and evaluation instruments to measure the learning outcomes. The findings of this research are expected to contribute to the development of innovative, technology-based instructional tools in elementary education, particularly in promoting multicultural awareness and inclusive learning environments.

This study aims to determine the influence of marketing communications through Instagram on Generation Z's shopping interest in Makassar, with a focus on dyaozha clothing products. A qualitative approach was adopted, utilizing methods such as observation, documentation, and in-depth interviews with Generation Z consumers. The research participants included shop owners and followers of the dyaozha Instagram account. The findings reveal that marketing communications through Instagram—particularly through the use of engaging visual content, appealing design implementation, and active interaction—play a crucial role in shaping Generation Z's shopping interest. Instagram features such as Stories, Reels, interactive polls, and comment sections enable brands to connect more personally with potential buyers. Attention-grabbing content helps build initial interest, while endorsements and testimonials contribute to trust and credibility. Furthermore, consistent interaction between the brand and followers fosters emotional connection and brand loyalty. These factors collectively influence both interest and purchasing decisions among the Gen Z demographic. The study concludes that dyaozha’s strategic use of Instagram marketing communications has proven effective in influencing the shopping behavior of its target audience. Recommendations for dyaozha include the continuous optimization of Instagram's interactive features—such as Q&A sessions, behind-the-scenes content, and user-generated content campaigns—to sustain engagement and improve conversion rates. Additionally, it is suggested that dyaozha expands its reach by targeting broader market segments and utilizing data-driven content strategies to adapt to evolving consumer preferences. This research highlights the vital role of social media in modern marketing strategies, especially when targeting digitally native audiences like Generation Z.

This study aims to examine the influence of independent variables—Social Media, Pricing, and Promotion—on the dependent variable, Repurchase Decision, at Kedai Kopi Bersahaja. A quantitative research method was employed, utilizing multiple linear regression analysis with the assistance of SPSS 25 software. The population of the study consisted of 226 consumers, and a sample of 107 respondents was selected using incidental sampling techniques. Data were collected through questionnaires distributed to visitors who had made at least one purchase at the coffee shop. The results of the analysis indicate that each independent variable—Social Media, Pricing, and Promotion—has a positive and statistically significant partial influence on the Repurchase Decision. Additionally, the variables collectively demonstrate a strong simultaneous influence, suggesting that an integrated marketing approach is crucial for fostering customer retention and encouraging repeat purchases. Among the three, Social Media showed the most dominant influence, emphasizing the growing role of digital presence and online engagement in shaping consumer preferences and purchasing patterns. Based on these findings, it is recommended that Kedai Kopi Bersahaja maximize the use of social media platforms such as Instagram, TikTok, and Facebook by creating engaging, relevant, and interactive content that resonates with the target audience. Content strategies may include customer testimonials, behind-the-scenes videos, product highlights, and limited-time offers. Pricing should be evaluated periodically to remain affordable yet profitable, considering both market competition and perceived customer value. Meanwhile, promotion efforts can be diversified through the use of loyalty programs, bundle offers, student discounts, and digital coupons. The synergy between these three marketing factors—if consistently and strategically applied—is expected to enhance customer loyalty, strengthen brand image, and significantly increase the likelihood of repurchase decisions. These efforts are essential for building sustainable business growth in the competitive food and beverage industry.

. This Classroom Action Research aims to improve students' understanding of map material in social science lessons using the Mind Map learning model. The research was conducted at SD Negeri 1 Damarjati with fifth-grade students as the subjects. The research consisted of two cycles, each comprising planning, action, observation, and reflection stages. The methods used to collect data were tests, observations, interviews, and documentation. In the pre-cycle, students demonstrated a limited understanding of map material, as reflected in both their test scores and classroom participation. The findings revealed a notable increase in students' comprehension after the implementation of the Mind Map learning model. The average class score rose from 56.1 in the pre-cycle to 70.8 in Cycle I, and further increased to 84.5 in Cycle II. Moreover, the percentage of students achieving the minimum mastery criteria (KKM) also improved significantly—from 30% in the pre-cycle to 56.6% in Cycle I, and then to 90% in Cycle II. The improvement was not only in academic achievement but also in learning enthusiasm, student engagement, and the ability to recall and connect concepts. The Mind Map learning model helped students better visualize the relationship between different elements of the subject matter, which enhanced both individual and group learning. Additionally, classroom observations indicated that students became more active in discussions and showed better collaboration with peers. These results indicate that the implementation of the Mind Map learning model not only enhances cognitive engagement and visual comprehension but also fosters students’ participation and collaborative learning environments. Thus, it can be concluded that the Mind Map learning model is an effective, student-centered method to improve understanding of map material in elementary schools.

This study aims to analyze the role of social media as a strategic force in the campaign of legislative candidates from the Indonesian Democratic Party of Struggle (PDI Perjuangan) in the 2024 General Election. Amidst increasing internet penetration and social media usage in Indonesia, especially among the younger generation, social media has become a primary means of political communication. In this context, social media functions not only as a tool for disseminating information, but also as an interactive medium capable of shaping public perception, building political image, and significantly expanding campaign reach. This study uses a qualitative approach through literature review and content analysis of the social media accounts of several PDI Perjuangan legislative candidates, such as Ir. Bambang Wuryanto, Bagus Suryokusumo, and Muhammad Iqbal Adila. The results of the study indicate that strategic use of social media can increase political exposure and emotional closeness with constituents. Authentic, consistent content that emphasizes relevant political values has proven effective in attracting voter attention and building community engagement. Social media also allows legislative candidates to respond to current issues quickly and personally, and mobilize support more efficiently than conventional campaign methods. Thus, the findings of this study confirm that social media plays a very important role in modern political campaign strategies, and is one of the determining factors for success in legislative contests in the digital era.

This research investigates the underlying factors that shape the interest of students from the 2024 cohort in enrolling in the Bachelor of Mechanical Engineering Education Program at the Faculty of Engineering, Universitas Negeri Padang. Utilizing a descriptive quantitative methodology, data were gathered through a structured, closed-ended questionnaire administered to the entire cohort, which consisted of 89 students. The analysis reveals that the overall level of student interest is categorized as high, with a notable percentage of 55%. Several key variables were identified as influential: (1) self-awareness factors encompassing physical capabilities, intellectual aptitude, intrinsic motivation, and innate talent were rated in the very high category at 56%; (2) familial influences such as the provision of information, emotional support, and parenting styles also ranked very high at 46%; (3) school-related elements including the accessibility of school information systems, teacher roles, peer dynamics, and hands on learning experiences were classified in the high category with 44%; and (4) social media engagement specifically the frequency of use and the quality of educational content was likewise in the high category, scoring 48%. These findings underscore the multifaceted nature of student decision-making, with self-awareness emerging as the most prominent determinant in shaping academic program choices. The study highlights the need for educational institutions to consider these interrelated dimensions when developing recruitment strategies and academic guidance frameworks.

This research was motivated by the problem of children's low ability to coordinate hand and vision movements, which directly impacts their activities and fine motor skills. This study aims to describe the activities of teachers and children and analyze the development of fine motor skills in group A students at Hidayatullah Kindergarten Barito Kuala. This study used a Classroom Action Research (CAR) approach with a qualitative design and was conducted over four meetings. The results showed a significant increase in teacher activities and the development of children's fine motor skills. Teacher activities that initially received a score of 18 in the fairly good category increased to a score of 32 in the very good category at the fourth meeting. Meanwhile, at the beginning of the intervention, only 7% of children were in the Very Well Developed (BSB) category. After the first intervention, the percentage of children in the BSB category increased to 27% or five children. A more significant increase occurred at the fourth meeting, with 14 children or 82% falling into the BSB category. The intervention used a project-based learning model combined with a demonstration method in stringing activities using natural materials. Based on the results obtained, it can be concluded that this model is effective in improving fine motor skills in early childhood. This combination of approaches encourages active child engagement and provides meaningful and contextual learning experiences, contributing to optimal fine motor development.  

This community engagement initiative aimed to enhance students’ awareness of the strategic role of madrasahs in developing spiritually grounded, intellectually capable, and socially responsible individuals. Conducted at MA Darut Taqwa Semarang on July 17, 2024, the program employed a motivational and participatory approach, integrating lectures, reflective discussions, and storytelling centered on Islamic values and success narratives of madrasah alumni. Participants included 86 Grade X students. Post-session evaluations revealed significant positive shifts in student perceptions. Among Grade X students, 82% expressed increased pride in their madrasah identity, and 76% developed greater optimism about their future success through madrasah education. Motivational gains were also observed as students redefined academic effort as part of spiritual devotion. These results suggest that when learning is contextualized within a value-based framework, it fosters intrinsic motivation and future-oriented thinking. Theoretically, the program supports expectancy-value and purpose-based education models by demonstrating how spiritual framing can shape motivation and aspiration. Practically, it offers a replicable model for enhancing student engagement in faith-based schools. On a broader level, the program contributes to the reframing of madrasahs as centers of leadership development and ethical formation in a morally uncertain world. This activity affirms that madrasahs, when supported by strategic communication and reflective pedagogy, can serve as transformative educational spaces for youth, particularly those from underserved backgrounds

This literature review article exposes the dynamics of the relationship between fathers and adolescents, with a specific focus on the role of paternal involvement in children’s learning process. Drawing upon the framework proposed by Michael E. Lamb (1997), this article delineates the key components of paternal involvement – including engagement, accessibility, and responsibility – and how these dynamics influence adolescents’ academic outcomes, learning motivation, and psychological well-being. This review highlights the importance of an active and constructive paternal presence as a predictor of adolescents’ educational success and socio-emotional adaptation, supported by evidence from recent studies.

Penelitian ini bertujuan untuk menguji pengaruh employee engagement dan motivasi intrinsik terhadap kinerja pegawai, dan menguji employee engagement dan motivasi intrinsik terhadap pembelajaran organisasi, serta menguji employee engagement dan motivasi intrinsik terhadap kinerja pegawai melalui pembelajaran organisasi. Populasi yang digunakan dalam penelitian ini adalah 84 pegawai Pasar Randudongkal Kabupaten Pemalang. Teknik analisis data yang digunakan dalam penelitian adalah analisis deskriptif dan inferensial. Pengujian 7 hipotesis menggunakan Structural Equation Modelling Partial Least Square (PLS). Hasil penelitian menunjukkan terdapat pengaruh positif dan signifikan employee engagement terhadap kinerja pegawai, motivasi intrinsik berpengaruh positif dan signifikan terhadap kinerja pegawai, employee engagement pengaruh positif dan signifikan terhadap pembelajaran organisasi, motivasi intrinsik berpengaruh positif dan signifikan terhadap pembelajaran organisasi, employee engagement berpengaruh positif dan signifikan terhadap kinerja pegawai melalui pembelajaran organisasi, motivasi intrinsik berpengaruh positif dan signifikan terhadap kinerja pegawai melalui pembelajaran organisasi.

This study explores the implementation of the Teaching Assistance Program as part of the Merdeka Belajar Kampus Merdeka (MBKM) policy, focusing on the experiences of education students at SMP Negeri 1 Bawolato, a rural secondary school in North Nias, Indonesia. The problem addressed in this study is the limited empirical documentation of MBKM implementation in remote educational settings with constrained infrastructure and unique pedagogical cultures. The primary objective is to investigate how teaching assistance contributes to the development of pedagogical, social, and adaptive competencies among student-teachers. A qualitative descriptive case study approach was applied, involving participatory observation, in-depth interviews, and document analysis. Thematic analysis was used to interpret the data. The findings indicate that the program significantly enhances students' pedagogical skills, including lesson planning, classroom management, and reflective teaching. Collaboration with mentor teachers and contextual adaptation emerged as crucial factors in successful implementation. The program also had a positive impact on student engagement in classrooms. This study contributes to the literature by highlighting the role of experiential learning in bridging theory and practice within teacher education, particularly in underrepresented rural contexts. It also offers recommendations for policy design and curriculum development in teacher training programs. The study concludes that meaningful field experiences, supported by collaborative mentorship and reflective practice, are key to producing competent and adaptive future educators.

The low level of active student participation in rural learning environments poses a significant challenge to the education system. This study aims to examine the role of Gerakan Mengajar Desa (GMD), a community-based non-formal education initiative, in fostering students’ social capital at SD Negeri 1 Sedong Lor, Cirebon Regency. Employing a qualitative case study approach, data were collected through observation, in-depth interviews, and documentation, and analyzed using Miles & Huberman’s interactive model. The findings reveal that the GMD program significantly enhances students’ self-confidence, social interaction, and active engagement in collaborative learning activities. Through contextual and participatory learning methods, GMD cultivates essential social values such as mutual cooperation, empathy, responsibility, and teamwork. These findings highlight GMD’s effectiveness as a transformative model for strengthening student character and building social capital in areas where formal education access remains limited.

Modern education has undergone significant transformation with the integration of technology into learning. Technology plays a crucial role in enhancing motivation, creativity, and learning effectiveness through interactive media, digital applications, and online platforms. This review employs a literature study method to analyze the impact of technology on learning processes. The analysis reveals that technology facilitates access to information, increases student engagement, and enriches teaching strategies. However, challenges such as technological access gaps in remote areas, limited teacher competencies, and potential negative impacts like internet addiction and reduced communication skills persist. Hence, strategic approaches, including teacher training and infrastructure development, are needed. This study highlights the importance of wise implementation of technology to support inclusive and sustainable education.

This study aims to explore the behavioral dynamics of Generation Z (Gen Z) toward digital culinary brands on TikTok, a platform increasingly central to youth consumer engagement. The research investigates how Gen Z interacts with, interprets, and forms relationships with culinary content in a digital environment shaped by algorithmic trends and participatory culture. Employing a qualitative phenomenological approach, data were collected through in-depth interviews with 12 Gen Z participants aged 18–24 years who actively engage with culinary brand content on TikTok. Additional data were obtained from observational analysis of brand-related content and user interactions on the platform. Thematic analysis revealed three core themes: emotional engagement with sensory-rich food content, digital consumption as identity performance, and expectations of brand authenticity and interactivity. Participants expressed strong affective responses to visually appealing and immersive content, linked their brand preferences to personal values and social identity, and favored brands that demonstrated responsiveness, humor, and human-like interaction. These findings highlight the role of TikTok not only as a marketing tool but as a cultural space where brand perception and loyalty are socially constructed. This study contributes to the theoretical understanding of consumer engagement by situating Gen Z’s behavior within a sociocultural and digital framework. Practically, it offers insights for culinary brands to develop more authentic, interactive, and value-driven content strategies. The findings also suggest implications for digital marketing policies and content regulation. Future research is recommended to explore cross-platform behaviors and cultural variations in digital brand engagement.

This study investigates the impact of education on the economic empowerment of women in Lampung Province during the 2019 to 2023 period. Despite advancements in educational access, significant gender disparities persist in Indonesia, particularly in Lampung, affecting women's participation in the workforce and political decision-making and contributing to wage gaps. This research aims to analyze how different levels of education influence women's political participation, their involvement in the labor force, and the proportion of their wages relative to men. Employing a quantitative descriptive approach with panel data regression analysis, the study utilizes secondary data from the Central Statistics Agency (BPS) and the National Labor Force Survey (SAKERNAS) across 15 regencies/cities in Lampung. Key findings reveal that while higher education (university level) significantly boosts women's labor force participation and wage proportion, secondary education (SMA) plays a more dominant role in fostering political engagement. Furthermore, the study confirms a persistent gender wage gap, with men's participation having a larger impact on wage proportion. These results underscore the critical role of education in women's empowerment and advocate for targeted policies to enhance educational access, promote equitable wages, and address systemic discrimination to achieve sustainable gender equality in Lampung

This study aims to analyze the effect of career development on organizational citizenship behavior (OCB), mediated by employee engagement, with a case study at Prama Sanur Beach Bali. A saturated sampling technique was used, with the total population of 104 employees serving as the sample. The research method employed was a survey using questionnaires and interviews, analyzed through descriptive statistics and inferential statistical tools using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The results indicate that career development has a positive and significant effect on organizational citizenship behavior. Career development also has a positive and significant effect on employee engagement. Moreover, employee engagement has a positive and significant effect on organizational citizenship behavior and mediates the relationship between career development and organizational citizenship behavior.  

This study aims to analyze the effectiveness of Facebook and Instagram as public relations communication tools at MI Darun Najah Srobyong, Jepara. A qualitative approach was employed using observation, in-depth interviews with the public relations team, teachers, parents, and community leaders, as well as documentation analysis. The findings indicate that both platforms have contributed to improving information transparency, community engagement, and the school's public image. However, several challenges were identified, including limited human resources and digital literacy gaps among parents. The study recommends content management training, digital literacy programs, and enhanced two-way interaction to optimize the role of social media in elementary school communication strategies.