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This study aims to analyze and compare the advertorial writing styles of two major Indonesian online media outlets: Detik.com and Kompas.com. Using a qualitative descriptive approach, the study examines the text structure, use of journalistic language, and application of the 5W+1H elements in each media’s advertorials. The analysis reveals that Detik.com tends to employ longer, information-dense, and technical sentences, while Kompas.com uses a more formal, informative, and concise writing style. These differences reflect the editorial strategies and target audience segmentation of each media outlet. This research contributes to the field of mass communication by providing insights into the dynamics of advertorial content as a hybrid form between journalism and marketing.

This study analyzes the effectiveness of competency certification training programs for students of the Faculty of Islamic Economics and Business (FEBI), UIN KHAS Jember, in enhancing their job readiness. Using a qualitative approach and case study design, the research gathered data through interviews, observations, and documentation of training processes and outcomes. The findings reveal that the training significantly improved students' technical skills, self-confidence, and adaptability to workplace dynamics. Moreover, the national certification issued by the National Professional Certification Agency (BNSP) provided added value in terms of industry recognition. The study highlights the strategic role of partnerships with certified training institutions in aligning academic learning with industry demands. It also underscores the need for continuous curriculum updates and institutional support to maximize the training's impact on student career development.

This study investigates directive speech acts in Chapter 1 of the Japanese manga *Dandadan*, focusing on how characters use language to influence others’ behavior. The objective is to classify the types of directive utterances and analyze their pragmatic functions based on the speaker and context. A qualitative descriptive method was employed, using pragmatic theory to analyze speech data taken directly from dialogue panels. The analysis identified nine instances of directive speech acts, which include commands, prohibitions, invitations, and requests. Ayase Momo emerges as the character who produces the most directive utterances, predominantly in the form of commands and prohibitions, indicating her dominant and assertive communication style. Okarun, in contrast, tends to use polite requests and prohibitions, suggesting a more cautious and respectful approach. The findings reveal that the types of directive speech acts used are closely related to each character’s personality and the emotional context of the scene. These results underscore the role of speech acts in character development and narrative dynamics within manga. The study’s implication lies in showing how linguistic choices in manga dialogue reflect interpersonal power relations and emotional intensity. Future research is encouraged to explore directive speech acts across multiple chapters for broader insights.

This study examines in depth the history and development of Kaing Lunggi—the local term for songket cloth—in the Sambas region, West Kalimantan. This study has two main focuses. First, tracing the history of the cloth and textile trade in Southeast Asia that became the background for the entry of external influences into the Sambas region. Second, understanding how Kaing Lunggi emerged, developed, and transformed within the social, economic, and cultural contexts of the local community. Using a historical approach and textile cultural analysis, this study positions Kaing Lunggi as a cultural product born from the dynamics of regional trade since the Sambas Sultanate era. Historical records show that trade networks during that period connected Sambas with major trading centers such as Malacca, Singapore, and the coastal areas of Borneo. Through this route, there was an exchange of raw materials, weaving techniques, and decorative motifs that were then adapted by local artisans. The process of aculturation is visible in Kaing Lunggi motifs that combine local elements with external influences, such as typical Indonesian flora and fauna combined with geometric patterns and typical Malay stylization. The songket weaving technique demonstrates high skill and has been passed down through generations, making it an important part of intangible cultural heritage. Besides its economic value as a trade commodity, Kaing Lunggi also holds a symbolic role. It is worn in various traditional ceremonies, religious celebrations, and as a marker of social status in Sambas society. The use of color, gold thread, and the complexity of the motifs serve as indicators of the wearer's identity and prestige. The results of this study confirm that traditional textiles such as Kaing Lunggi function not only as cultural artifacts but also as active agents in shaping the history and identity of the community. They represent cross-cultural encounters and serve as evidence of the resilience of local traditions amidst globalization.

This study aims to examine in depth the use of slang in digital communication by TikTok Gen Z content creator, Nathalie Tresya. Slang as a form of language variation reflects social dynamics, generational identity, and popular culture trends that develop in the digital space. This study uses a qualitative descriptive approach with a non-participatory observation method. Data were collected from a number of TikTok videos uploaded by Nathalie Tresya, focusing on verbal and textual speech containing slang elements. Analysis was conducted to identify the form, function, and context of slang use in the content studied. The results of the study show that Nathalie Tresya uses various forms of slang such as abbreviations, puns, foreign loanwords, and code mixing between Indonesian and English. This language is used as a communication strategy to build closeness with the audience, display identity as part of Gen Z, and increase the appeal of content on the TikTok platform. These findings confirm that social media, especially TikTok, is a medium that actively encourages the birth of new language forms that are worthy of being studied in the context of digital sociolinguistics.

This study aims to examine the application and deviation of conversational maxims in Grice's cooperative theory in the podcast "Sule and Rizwan". This podcast was chosen because it presents interactions full of humor, spontaneity, and communication dynamics that are interesting to study pragmatically. The research method used is descriptive qualitative with listening and note-taking techniques as data collection instruments. Data in the form of utterances containing maxims of quantity, quality, relevance, and method are analyzed based on Grice's cooperative principle. The results of the study show that the speakers in this podcast consciously or unconsciously apply the four Grice maxims, but also often deviate from them for the purpose of humor, satire, or dramatic effect. These deviations do not interfere with communication, but rather enrich the meaning and strengthen the appeal of the conversation. These findings indicate that violation of maxims in the context of entertainment is not a form of communication failure, but rather an effective pragmatic strategy.

This research aims to understand the role of fandom in driving the growth of the fanworks market in Indonesia, specifically through the case study of Comifuro, a popular cultural event that is the center for the distribution of fan-made works. The research method used is qualitative, with a self-report approach from participants who are directly involved as creators and consumers at Comifuro since the beginning of its implementation. The results of the study show that the emotional connection between fans and copyrighted works encourages active involvement in producing and consuming fanworks. Fanworks are not only a forum for expression, but also a means of creative monetization that is socially legal even though it is legally gray. Comifuro gives creators a space for freedom of expression, bringing them together directly with audiences in an inclusive and supportive space. The surge in visitors and participants since the post-pandemic reflects the high demand for fandom content, as well as demonstrating the power of communities in supporting the creative economy. This research emphasizes the importance of recognizing the role of fans as the main motor in popular culture dynamics and community-based digital economy.  

This study aims to analyze the influence of Digital Customer Experience (DCE) and Customer Engagement (CE) on Brand Loyalty (BL) among Generation Z, a digital-native cohort that plays a strategic role in shaping market dynamics in the digital era. Using a quantitative explanatory research design, data were collected through a structured questionnaire employing a 5-point Likert scale, distributed to 100 purposively selected respondents aged 18–27 who actively interact with brands through digital platforms. Multiple linear regression analysis was applied with SPSS software to test the hypotheses. The results reveal that Digital Customer Experience has a positive and significant impact on Brand Loyalty, indicating that seamless, personalized, and satisfying digital interactions enhance consumer loyalty. Similarly, Customer Engagement exerts a positive and significant influence on Brand Loyalty, emphasizing the role of active customer participation in strengthening emotional attachment and long-term commitment to brands. Jointly, both variables explain over 70% of the variation in Brand Loyalty, underscoring their synergistic effect in driving repurchase intention and advocacy behaviors among Generation Z. The findings provide both theoretical implications for enriching the customer experience–engagement–loyalty framework and practical guidance for marketers to optimize digital touchpoints, foster interactive engagement, and design loyalty-driven strategies tailored to Generation Z’s behavioral patterns in the digital marketplace.

The creation of an Islamic Religious Education (PAI) curriculum grounded in the Qur'an, Sunnah, and culture is covered in this study. This curriculum emphasizes the spread of religious knowledge while also incorporating relevant cultural values ​​to provide pupils a more meaningful and contextual education. The goal of this curriculum is to develop pupils who are honorable, tolerant, and capable of adjusting to the problems of the world without abandoning or forgetting their cultural and religious values. To address these issues, a qualitative method known as the literature review method or literature study was used in this study. Books, journal articles, and other materials relating to Islamic education, cultural values, and curriculum development methodologies are among the scientific research and literature that serve as its reference sources. According to this study, students' understanding of Islamic teachings that are applicable to their daily lives may be strengthened by incorporating cultural values ​​into the curriculum. Teachers have a critical role in creating education that integrates religious and cultural values ​​in order to produce a generation that is morally upright, open-minded, and prepared to deal with the changing dynamics of society.

This study aims to examine in depth the role of special guidance teachers at Madrasah Ar Roihan in implementing inclusive learning, as well as to analyze the pedagogical strategies applied in educating students with special needs. The implementation of inclusive education requires attention to a number of fundamental aspects, including the provision of a safe, comfortable, and friendly classroom environment for all students, including those with special needs. In addition, it is important to foster a school culture that upholds the values ​​given to differences and acceptance of diversity. The results of the study indicate that special guidance teachers have been able to create a learning atmosphere that supports the active participation of students with special needs. To gain a comprehensive understanding of the dynamics of inclusive learning, the researcher conducted direct observations of classroom learning activities. These findings indicate the need for further training for special guidance teachers, in order to strengthen their professional competence in managing inclusive classes, designing adaptive curricula, and implementing learning strategies that are responsive to the individual needs of students. Therefore, this study emphasizes the importance of providing ongoing support for the development of the capacity of special guidance teachers, as a strategic effort to improve the quality of the implementation of inclusive education in educational units.

This study aims to describe the dynamics of school leadership at a primary school affected by limited leadership experience and health-related constraints. Using a descriptive qualitative approach and in-depth interviews with several teachers, the findings reveal that the principal adopts a situational leadership style characterized by flexible and delegative practices. The principal places significant trust in senior teachers to carry out daily operational functions and decision-making processes. While this strategy fosters teacher autonomy and ensures the continuity of school activities, it also reveals weaknesses in supervision, quality control, and the symbolic presence of leadership. The lack of direct supervision results in unclear performance evaluations and weak program coordination. The study concludes that the effectiveness of situational leadership relies heavily on the strength of interpersonal relationships among staff and the existence of supportive internal systems. It is recommended that the principal strengthen the management team and establish a more structured communication system to sustain leadership quality and educational standards.

In the growing era of Artificial Intelligence (AI), communication technology plays an important role in supporting the effectiveness and efficiency of business operations. This research aims to analyze how the implementation of business communication technologies, such as email, video conferencing, online collaboration platforms, and information management systems, can improve efficiency in work processes and decision making. The methods used in this research are literature study and case analysis of several companies that have successfully integrated communication technology in their business activities. The results show that the strategic use of communication technology can speed up the flow of information, reduce operational costs, and improve productivity and coordination between teams. The findings emphasize the importance of appropriate adoption of communication technology in improving business competitiveness amidst changing market dynamics.  

Islamic family law is one of the crucial fields within Islamic law in the lives of Muslims, as it regulates family relationships, such as marriage, divorce, maintenance, child custody, inheritance, and guardianship. In the dynamics of Muslim life, family law is not only about matters of worship and social ethics but also related to justice and the protection of individual rights within the family sphere. Thus, a comprehensive approach is needed in the study of Islamic family law that is not only based on textual evidence but also on fiqh principles that can serve as a foundation in establishing Islamic law. The purpose of this research is to examine the specific fiqh principles in the field of Islamic family law, which include concepts, application examples, and the role of these fiqh principles in the context of Islamic family law. This research uses normative legal methods in qualitative form, with data obtained through library studies followed by content analysis to draw research conclusions. The research findings indicate that specific fiqh principles in the field of Islamic family law play an important role in establishing laws and resolving various issues within the family context.

Mosques not only function as places of worship, but also have great potential to become centers of community development. This research examines the potential of the Jammi Daruss Saadah Mosque-the oldest mosque in Tebing Tinggi Sub-district, Empat Lawang Regency-in shaping the social, educational, spiritual and economic space of the local community. This research uses a qualitative approach with structured interview methods and participatory observation and is supported by an ethnographic approach to communication to understand the dynamics of social interactions that occur in the mosque environment. The results showed that this mosque has become the main forum for various community activities such as routine recitation, Al-Qur'an learning classes for children, and economic activities in the form of sacrificial animal farms managed by the mosque management. The mosque plays a role as a driver of improving the quality of religion and community welfare, as well as a symbol of the resilience of local Islamic identity since before independence until now. This finding emphasizes the importance of strengthening the function of the mosque as a social institution that is adaptive to the needs of the times. Mosques not only play a role in the spiritual realm, but also become strategic agents of community empowerment. This research recommends the need to strengthen mosque institutional governance and program innovation based on community participation so that the role of mosques can be optimized in responding to contemporary social challenges.

This study aims to evaluate the long-run and short-run relationship between the Islamic capital market and Islamic banking on Indonesia's economic growth over the period 2013-2023. Using a quantitative approach and the Vector Error Correction Model (VECM) method, this study analyzes the dynamics between these variables. The data used includes the Indonesian Sharia Stock Index (ISSI), Islamic bonds, Islamic banking third-party funds (DPK), non-performing financing (NPF), and real gross domestic product (GDP) as an indicator of economic growth. The analysis shows that in the long run, both the Islamic capital market and Islamic banking contribute significantly to economic growth. However, in the short term, only a few variables show a significant effect. These findings confirm the strategic role of the Islamic financial sector in supporting sustainable economic growth, as well as the importance of strengthening and developing Islamic instruments to support national economic stability and progress.

This study highlights the paradigmatic shift in human resource management (HRM) in response to the complexities of globalization. Globalization has not only expanded the geographical scope of business but also reconfigured demands for competencies, technology, and cultural dynamics within organizations. Using the systematic literature review (SLR) method, this article examines adaptive HRM strategies focused on three pillars: (1) developing global competencies through cross-cultural training and digital literacy, (2) integrating technologies such as artificial intelligence (AI) in recruitment and performance evaluation, and (3) managing cultural diversity to create an inclusive work ecosystem. Analytical findings reveal that organizations with holistic HRM approaches combining strategic agility, investment in employee upskilling, and data-driven systems tend to excel in mitigating risks of global market disruptions. Critical insights emphasize that success relies not only on technology adoption but also on managerial capabilities to address cultural conflicts and facilitate cross-border collaboration. The research concludes that strategic HRM serves as a driver of organizational innovation and sustainability, with practical recommendations for companies to develop evidence-based HRM frameworks aligned with global trends. 

The Book of Psalms is an important part of the Old Testament worship and theology tradition, reflecting the dynamics of human emotions in their relationship with God. Psalms 146-150 specifically highlight aspects of prayer and praise as expressions of joyful and hopeful faith. This study aims to interpret theologically how these five psalms describe the emotional response of believers to the work and character of God. With an exegetical and biblical theological approach, this study finds that Psalms 146-150 form a climax in the structure of the Book of Psalms, emphasizing the supremacy of praise as the primary form of worship. In addition, this study highlights how the emotional aspects of these psalms function not only as a reflection of individual faith experiences but also as a collective appeal for the community of believers. Thus, Psalms 146-150 emphasize that prayer and praise are the primary means of expressing the relationship between humans and God, while inspiring a spiritual life centered on worship.  

Communication within the family is an important foundation in shaping children's character and mindset, especially when facing conflicts or sensitive issues such as teenage pregnancy. The film Dua Garis Biru by Gina S. Noer realistically depicts the dynamics of communication between family members when faced with surprising and stressful situations. This study aims to examine how family communication patterns are represented in the film, and how these communication messages reflect the social conditions of Indonesian society. This study uses a qualitative method with a content analysis approach, especially in scenes showing interactions between the main characters and their respective parents. The results of the study show that this film represents a family communication pattern that is authoritative, closed, but slowly develops into a more open and empathetic one along with the ongoing conflict. The film Dua Garis Biru not only presents teenage conflicts, but also reflects the importance of openness and emotional support in family communication. This representation can be a reflection for parents and teenagers in building healthy and solution-oriented communication within the family.  

Modern women face layered complexities of challenges in navigating life in the contemporary era. Through an in-depth analysis of the character Hana as a representation of contemporary women, this article explores the dynamics of internal struggles encompassing aspects of hope, psychological trauma, and the search for spiritual meaning. This study uses a descriptive qualitative approach with narrative analysis to understand the psychosocial phenomena experienced by urban Indonesian women. The research results show that modern women experience a continuous dilemma between social expectations, personal aspirations, and spiritual needs, which is reflected in the life journey of the character Hana. These findings make an important contribution to understanding the construction of Indonesian women's identity in the 21st century.

One of the challenges often faced by church leaders is the inability to set a consistent example, which results in the dependence of the ministry and the declining trust of the congregation. This is caused by the imbalance between spirituality and integrity, the influence of lust, and weak spiritual discipline. This study aims to exmine the qualifications of church leaders in general, and analyze their relevance for God’s service in the present era. The method used is qualitative with a hermeneutic descriptive-analytical approach, accompanied by a literature study sourced from theological literature, tafsir, and related articles. The result show that church leaders must have moral integrity, self-control, loyalty, wisdom, skill, teaching, and a good reputation. These criteria become the foundation of spiritual leadership eligiblity. The conclusion of this study emphasizes that servants of God must live in love, live simply, be authoritative, humble and able to adjust to the dynamics of today’s ministry.