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SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis has become a common strategy in business development, especially in the culinary industry. Warung Makan Fun Balunijuk Village is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of Warung Makan Fun Balunijuk Village in the culinary industry and identify strengths, weaknesses, opportunities and threats related to its business. Based on the results of the SWOT analysis, Warung Makan Fun can continue to develop, but it requires a combination of SWOT analysis, such as implementing SO strategies, one example of which is holding local events by utilizing lots of seating; WO strategy, one example of which is improving financial management by using local events as a promotional tool; ST's strategy, one of which is maintaining affordable prices and fresh ingredients to face competition; and WT strategies, such as increasing menu innovation to remain competitive amidst competition, and so on.

This research examines the influence of relational embeddedness and social networks on economic behavior in the home-based tofu industry in Arjasa District, Jember. The research focuses on how relational embeddedness influences the acquisition of business capital, work management, and conflict resolution within the business, as well as how home-based tofu industry owners strategize to develop their businesses amidst intense competition by utilizing their social networks. This research employs a qualitative approach with an ethnographic approach. The informants of this research are the owner of the AJ home-based tofu industry, workers who have kinship ties, and workers who do not have kinship ties. Data collection techniques utilize three components: observation, interviews, and documentation.    

Canva and PIXLR are applications that can be operated through computers and smartphones. Many people have not been able to maximize the potential of this application to become a support in creating content in entrepreneurship. MSME players in the Ngaliyan Kendal urban village area, on average, have not used a combination of Canva and PIXLR applications in creating content to promote their products on social media and marketplaces. The Canva application in maximum use must be paid (pro) so that by combining the combination with the PIXLR application can get maximum results without having to pay (pro). This community service activity aims to provide knowledge to MSME players in the Ngaliyan village area on how to maximize the Canva application with PIXLR to produce good content without having to pay (pro). This community service activity is expected to be able to improve the skills of MSME players so that they can create the right content so that they can minimize costs and improve the performance of both themselves and their businesses. The results of this activity are that MSME players install and operate the Canva and PIXLR applications for every content creation. MSME players feel very helped because without having to subscribe to pay (pro) it turns out that they can get results almost equivalent to subscribing (pro).

In the rapidly developing digital era, online businesses face increasing challenges to achieve significant profits without sacrificing spending efficiency. To overcome this challenge, an optimal online marketing strategy is needed that can reach the right target market without significantly increasing operational costs. This journal discusses several online marketing strategies that are effective in increasing profits relevant to expenditure. From a deep understanding of the target market to the use of social media and careful data analysis, every step taken is based on the principles of efficiency and effectiveness. By implementing the right marketing strategies, businesses can increase their visibility online, attract more potential customers, and increase sales conversions without having to exceed their available budget. Thus, this journal provides practical guidance for business owners and marketers to achieve success in their online sales without sacrificing profitability.

The study aims to analyze the influence of business communication and social media on the growth of Warkop Seulawah Kupi in Medan City. The number of customers and popularity of Warkop Seulawah has increased in recent years. It is suspected that the main factor in this development is the effective use of social media and good business communication with suppliers, distributors and other business partners. The method used is quantitative using multiple linear regression analysis techniques . The research results show that the two independent variables of business communication and social media have a positive and significant influence on the business development of Warkop Seulawah. The results provide traditional businesses with an understanding of how important it is to utilize social media and business communications to face competition in the digital era.      

A skill in women's entrepreneurship is needed because it can increase income in the Jember Regency area. Women who have skills tend to be more able to start and run their businesses well. With good skills, it is also more possible for women to be more flexible in facing an economic challenge. A business also needs the right marketing strategy and in accordance with the target market to be targeted. This strategy is useful for facing challenges or obstacles that exist in a women's entrepreneurship. This study aims to determine the influence of women's entrepreneurial skills in increasing income in Jember Regency using Tony Barnett's theory of social movements. In this study, the research method used is qualitative with data collection techniques through observation, interviews, and documentation. The results of this study show that women's entrepreneurial skills in increasing income are still very effective to be carried out because these skills are useful for attracting the attention of customers to be interested in buying the products that have been offered. It needs to be improved in terms of promoting the products offered so that the social media owned is more crowded and the products are better known by many people, especially among students.  

This research highlights the importance of social capital in the development of home laundry businesses in Jember. Starting from the significant contribution of MSMEs to the Indonesian economy, especially in creating jobs and driving the economy, the focus of this research is the laundry business as a type of service business that continues to grow. The aim of this research is to analyze the factors that influence the welfare of laundry business actors in Jember, as well as how social capital can be used to overcome challenges such as tight competition and limited capital. This research uses a qualitative descriptive approach with data collection methods in the form of in-depth interviews, observation and documentation. The research results show that social capital through customer networks, local partnerships, and response to feedback can improve the performance and desirability of laundry businesses. The implications of this research emphasize the importance of social capital-based strategies in strengthening relationships with customers and local communities to achieve sustainable business success.    

Entrepreneurship has become a major focus in economic and social development in various countries. This research aims to identify and analyze entrepreneurial characteristics that play a role in business success. Through qualitative and quantitative approaches, we explore factors such as innovation, motivation, creativity, self-confidence, honesty, and resilience to risk that influence entrepreneurial behavior. Our findings suggest that these characteristics are not only important for starting new businesses, but also for sustaining and growing existing businesses. The practical and theoretical implications of these findings are discussed, along with suggestions for further research in understanding the dynamics of entrepreneurship in a changing global context. This research provides valuable insights for practitioners, academics, and policymakers interested in promoting and supporting entrepreneurial development at the individual and organizational levels.

The community's need for animal protein from poultry can be pursued through poultry farming businesses such as raising Balitnak Superior Village chickens (KUB). KUB chicken rearing has a great opportunity to be developed by livestock groups in Pakatto Caddi Village in order to reduce dependence on poultry that is encouraged to grow quickly. The KUB chicken rearing and housing extension program in Pakatto Caddi Village is one of the solutions for livestock business development in terms of overcoming food insecurity, reducing dependence on poultry commodities and building community independence in providing quality protein source food.

The economic sector is currently experiencing rapid development, including the informal business sector that aims to fulfil the needs of life. Street vendors (PKL) are included in this sector with small capital and businesses that are private or group, utilising the crowd. Along with economic development, competition among street vendors is getting tighter, including in the Wirabraja canteen field, Bukittinggi, the majority of which are engaged in the culinary sector and children's entertainment. This study aims to determine the strategies to increase income and the obstacles faced by street vendors using Business Model Canvas (BMC) analysis. This research is descriptive qualitative with data collection methods through observation, interviews, and documentation. The results showed that Wirabraja canteen field vendors already know the strategy of increasing income and overcoming natural obstacles such as weather by bringing their own equipment. Income generation strategies are analysed through two important elements of BMC, namely Customer Segments and Customer Relationships.

Taxpayer non-compliance in carrying out their tax obligations is still a serious problem in Indonesia. Various efforts have been made and attempted by the government to increase taxpayer compliance, but the results obtained have not been as expected. This research aims to propose a conceptual model to determine the factors that influence taxpayer compliance in e-commerce businesses by connecting tax knowledge, tax sanctions and religiosity with gender and age of the business as moderators. It is hoped that the conceptual model from this research can provide useful information for the government and the wider public about the factors that influence taxpayer compliance so that in the future it can increase taxpayer compliance.

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

Social, environmental, and governance issues are crucial for businesses today. Companies need to report their environmental concern activities in Environmental, Social, and Governance (ESG) reports. This research aims to understand the implementation of ESG in infrastructure programs in Indonesia. It employs a bibliometric approach based on international publication data sourced from the Google Scholar database, accessed via Harzing’s Publish or Perish. The findings of this study indicate that ESG serves as a fundamental framework for infrastructure companies in Indonesia to guide sustainable business practices. By integrating environmental, social, and governance aspects, companies can act as agents of positive change in society.    

This article discusses the analysis of social capital of the Chinese ethnic group in the economy of Indonesian society, referring to the social capital theory of Robert D. Putnam. Social capital, which includes social networks, trust, and collective efficacy, plays a significant role in the economic success of the Chinese community in Indonesia. Through case studies and theoretical analysis, this article highlights how strong social networks, reputation, and credibility assist the Chinese community in sustaining their businesses and adapting to economic and social changes.

  Abstract: National income is one of the key indicators in measuring the economic welfare of a country, which describes the total value of all goods and services produced in a certain time period. This concept is the basis for understanding the economic dynamics of a country, which reflects production, distribution and expenditure activities in the economy. In national income analysis, the three-sector and four-sector approaches offer different points of view in understanding the structure and interaction of economic sectors. The three-sector approach separates the economy into household, business, and government sectors. Households act as the main consumers influencing aggregate demand, while businesses are responsible for the production of goods and services, and the government has a role in regulating and managing economic activities. On the other hand, the four-sector approach broadens the analysis by including the foreign trade sector, which makes it possible to understand the influence of international trade on national income. In this article, we provide an in-depth discussion of national income in both analytical frameworks, discussing the role of each sector in the formation of national income and its impact on the economy as a whole. We also explore relevant policy implications in the context of the three-sector and four-sector approaches, including strategies to increase economic growth, reduce inequality, and promote societal well-being.    

This study discusses the business feasibility analysis of MSMEs in basic food businesses in Keramean Village by considering legal, marketing, and financial aspects. Researchers use a quantitative approach with the least square method. Collection of data on the sale of basic food prices through interviews with business owners. This study aims to identify the potential success of basic food businesses and provide input for business owners in understanding the challenges and opportunities faced. The evaluation results show that April sales are more relevant than the previous month, this can happen because there is an increase in profit every month. This basic food business has great profit potential if managed properly, so it can be considered a promising business opportunity for MSMEs.      

An ergonomic work environment is designed to enhance the comfort, efficiency, and well-being of employees by optimizing the interactions between individuals and their workspaces. This approach encompasses the arrangement of furniture, the selection of equipment, and the configuration of the physical workspace to prevent musculoskeletal disorders, reduce fatigue, and improve productivity. Key elements include adjustable chairs and desks, proper lighting, adequate ventilation, and the strategic placement of computer monitors and keyboards. By incorporating ergonomic principles, organizations can mitigate the risk of repetitive strain injuries and other work-related ailments, fostering a healthier and more engaged workforce. The implementation of ergonomic solutions not only contributes to physical health but also supports mental well-being by reducing stress and enhancing overall job satisfaction. As a result, businesses benefit from increased employee performance, lower absenteeism, and a more positive organizational culture.  

There are several problems that arise in the process of community service, especially related to a lack of knowledge about business fields and effective marketing strategies. Knowledge about innovation and sales knowledge are the basic foundations for carrying out entrepreneurial activities, if not carried out well entrepreneurial activities will not be as expected. In this service, the implementing team provides education regarding entrepreneurial activities. The method used is participatory in activities such as group discussions, interviews, consultations and determining action decisions. The implementation of this activity involves the participation of several communities in the Batu Aji, Batam region. The implementation of this activity includes several stages, which are planning, implementation of activities and evaluation. In community service activities, this training has had a positive impact on the people, where many people try to run businesses from home using the available resources around them. In addition, the application of social networks in marketing activities becomes even more effective in creating sustainable revenue sources and expanding markets.

In its development, the MSME sector is often faced with various problems caused by external factors. External constraints relate to access to sources of financing and a business climate that is less conducive to the development of small businesses, because so far it seems that various policies are more in favor of the large business sector, so that the various facilities provided by the government are mostly enjoyed by the large business sector. This research method used is a descriptive method with a quantitative approach. The sampling technique in this research used probability sampling with a simple random sampling method, the total sample was 97 MSME actors. Partially (T test) shows that the External Environment has a positive and significant influence on MSME Performance, Strategic Planning does not significantly influence MSME Performance, simultaneously (F test) it appears that the External Environment and Strategic Planning have a positive and significant influence on MSME Performance, and in an Islamic business perspective, External Environment and Strategic Planning consider ethical values ​​and sharia principles