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Santa Clara Putri; Jhonni Sinaga; Supriyanto Supriyanto

Jurnal Bisnis Inovatif dan Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the influence of Work Motivation, Work Environment, and Job Satisfaction on Employee Productivity at PT. Nihon Seiki Indonesia. This research is motivated by the phenomenon of declining employee productivity as shown by the non-achievement of work targets in recent months. This problem indicates the possibility of a decline in internal quality that needs to be evaluated, such as low motivation, less supportive work environment conditions, and less than optimal job satisfaction. This decline can also have an impact on the company's overall performance, including in terms of efficiency, production quality, and customer satisfaction that are declining over time. The method used in this study is a quantitative method with a descriptive and verifiable approach. The data collection technique was carried out through the distribution of questionnaires to 90 employees as a sample of the total population of 115 employees working in the company. The research instrument was tested through validity and reliability tests. Data were analyzed using multiple linear regression analysis, t-test (partial), F test (simultaneous), and determination coefficient (R²) test, with the help of SPSS software version 26. The results of the study show that Work Motivation, Work Environment, and Job Satisfaction have a significant effect on Employee Productivity, both partially and simultaneously. These findings confirm that the increase in employee work productivity is not only dependent on external factors such as technology and management systems, but is also highly determined by internal factors that are directly related to individual comfort and satisfaction at work. Therefore, company management needs to focus more on efforts to create a conducive work environment, build strong motivation, and increase employee job satisfaction as a strategy to optimize productivity. In addition, continuous training and effective communication between teams also need to be improved to maintain morale, collaboration, and the achievement of overall organizational targets.

Sukardi Sukardi; Kartika, Dwi Anna; Mahesa, Deewar; Yuniarti, Nur Atika

Jurnal Ilmiah Serat Acitya 2025 Universitas 17 Agustus 1945

Penelitian ini bertujuan untuk menginvestigasi secara empiris upaya optimalisasi kinerja karyawan melalui penerapan digitalisasi, budaya organisasi, serta kecerdasan intelektual, dengan studi kasus pada karyawan PT Bank Central Asia Tbk (BCA) Kantor Cabang Utama (KCU) Pemuda Semarang. Populasi dalam penelitian ini terdiri atas seluruh karyawan BCA KCU Pemuda Semarang pada tahun 2022, yang berjumlah 63 orang. Penelitian ini menggunakan metode sensus, di mana seluruh populasi dijadikan sebagai sampel penelitian. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan perangkat lunak SPSS versi 21. Prosedur analisis meliputi uji validitas, uji reliabilitas, pengujian asumsi klasik, analisis regresi linier berganda, serta pengujian hipotesis melalui uji t dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa variabel independen, yaitu digitalisasi, budaya organisasi, dan kecerdasan intelektual, memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, baik secara parsial maupun simultan. Nilai koefisien determinasi (R²) sebesar 0,785 menunjukkan bahwa ketiga variabel tersebut mampu menjelaskan 78,5% variasi dalam kinerja karyawan, sementara 21,5% sisanya dipengaruhi oleh variabel lain yang tidak dimasukkan dalam model penelitian ini.

Dea Ola Hotma Sari Aritonang; Hendriyaldi Hendriyaldi; Fitri Widiastuti

Jurnal Manajemen Bisnis Digital Terkini 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study was conducted with the aim of understanding and analyzing the role of bureaucratic leadership and work discipline in improving the performance of employees at the Jambi Province Department of Industry and Trade. This study uses a quantitative method with data collection techniques by distributing questionnaires to 85 respondents who are civil servants at the Industry and Trade Office of Jambi Province, with sampling conducted using the census technique. The data analysis techniques in this study used Multiple Regression Test, t-test, F-test, and Coefficient of Determination (R2) using the IBM SPSS Statistics 25 program. The results of this study indicate that, partially, the variable of bureaucratic leadership has a positive and significant effect on improving employee performance. Partially, work discipline also has a positive and significant influence on employee performance. Collectively or simultaneously, bureaucratic leadership and work discipline have a positive and significant effect on employee performance. The better the bureaucratic leadership and the higher the work discipline of employees, the better the performance of the employees at the Jambi Provincial Department of Industry and Trade.

Catur Sasi Kirono; Sri Wahyuningsih; Supartono Supartono

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2025 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study aims to determine the effect of company reputation, compensation and work environment on interest in applying for a job for at Pt Katolec Indonesia. Respondents to this study were 94 people (population 123 people) Pelita Bangsa students majoring in management class of 2019. This type of research is quantitative and data processing techniques use SPSS version 26.The results of this study indicate that the company's reputation variable has a significant positive effect on the intention to apply variable with a regression coefficient value of 0.319 or 31.9%, the compensation variable has a significant positive effect on the interest in applying variable with a regression coefficient value of 0.256 or 25.6 % while the work environment variable has a significant negative effect on the interest in applying variable with a regression coefficient of -0.109 or -10.9%.

Aiman Luqmanul Akbar; Dedy Syahyuni

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2025 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

The purpose of this study is to determine how the financial performance (Y) of transportation and logistics companies listed on the Indonesia Stock Exchange during the 2020-2023 period correlates with liquidity (X1) and solvency (X2) ratios. This research utilizes multiple linear analysis methods with secondary data and SPSS tools. The population consists of 37 companies, with 10 companies as research samples. The analysis results show that the liquidity ratio (X1) does not significantly affect the financial performance (Y) of transportation and logistics companies listed on the Indonesia Stock Exchange; the t-test probability value for this ratio is 0.078, greater than 0.05. In the same way, the t-test for the solvency ratio found a probability value of 0.259, which is also greater than 0.05, indicating that the solvency ratio also does not affect financial performance (Y). On the other hand, the f test value is 0.141, which is also greater than 0.05. Overall, the financial performance (Y) of transportation and logistics companies listed on the Indonesia Stock Exchange is not significantly affected by the liquidity ratio (X1) and solvency ratio (X2) variables. From these results, it can be concluded that only ten percent of financial performance is influenced by solvency and liquidity ratios. Other factors not considered in this study affect the other ninety percent.  

Jordy Aldo Pattiasina; Ambarwati Soetiksno; Jean R. Asthenu

Jurnal Media Administrasi 2025 Universitas 17 Agustus 1945 Semarang, Indonesia

Archives management plays a crucial role in ensuring the accountability of an organization, as proper management of archives can enhance transparency and operational effectiveness. Based on observations made at the Maluku Province Regional Library and Archives Office, several issues were identified within the current archiving system. One of the key problems is the lack of knowledge about proper archives management, which causes significant barriers during the archiving process. The office employs two archivists with high school and diploma (D3) education backgrounds. Although they have attended archives management training, the current system remains ineffective, which in turn affects work efficiency, particularly in the process of searching for archives. In many instances, the required archives are either difficult to locate or entirely missing. This study aims to assess the impact of archives management on work efficiency at the Maluku Province Regional Library and Archives Office. The research employs quantitative analysis with a sample size of 42 employees. Data were collected through a survey method, using a questionnaire to capture relevant information from the participants. Simple linear regression analysis conducted using SPSS 24 revealed that archives management accounts for 35% of the variance in work efficiency, while the remaining 65% is influenced by other factors. The findings suggest that effective archives management has a positive and significant impact on employee work efficiency. Based on the results, several practical implications are suggested: (1) the current archiving system should be maintained and improved for better performance, (2) training and development programs should be implemented to enhance the skills of archivists, (3) archivists should be equipped with specialized skills in archives management to improve overall efficiency, and (4) ongoing coaching and mentorship for archivists should be provided to ensure continuous improvement.

Winna Triwahyuni Tanjung; Amirudin Amirudin; Mella Yunita

Pusat Publikasi Ilmu Manajemen 2025 Fakultas Ekonomi & Bisnis, Univ

The purpose of this study was to determine the Influence of Brand Image and Digital Marketing on Consumer Purchase Interest in Nestle Products (Case Study of Brastagi Supermarket Tiara). This study was conducted at Brastagi Supermarket Tiara with a population and sample of 100 consumers. The research instrument was a questionnaire with a Likert scale model. The requirement test was carried out to test normality. The data analysis technique used was the Multiple Regression technique at a significance level of a = 0.05. The results of this study indicate that Brand Image (X1) has a significant effect on Consumer Purchase Interest in Nestle Products at Brastagi Supermarket Tiara, the calculated t is greater than the t table (2.903 ˃ 1.660) with a significant value of 0.000. While Digital Marketing (X2) has a significant effect on Consumer Purchase Interest in Nestle Products at Brastagi Supermarket Tiara with a calculated t value greater than the t table (2.678 ˃ 1.660) with a significant value of 0.000. Based on the output of SPSS Version 25, it is known that the Rsquared value is 0.177, meaning that the variance of the Purchase Interest variable can be explained by the Brand Image and Digital Marketing variables by 17.7%, while the rest is explained by other variables not included in this model. In other words, there are still other independent variables that affect Purchase Interest.

Dian Sari Pindawati; Khamo Waruwu; Mella Yunita

Pusat Publikasi Ilmu Manajemen 2025 Fakultas Ekonomi & Bisnis, Univ

The purpose of this study is to determine the influence of organizational culture and leadership style on the performance of employees of the Regional Development Planning Agency (Bappeda) of Binjai City. This study was conducted on employees of the Regional Development Planning Agency (Bappeda) of Binjai City with a population and sample of 60 employees. The research instrument was a questionnaire with a Likert scale model. The requirements test was carried out to test normality. The data analysis technique used was the Multiple Regression technique at a significance level of a = 0.05. The results of this study indicate that organizational culture (X1) has a partial and significant effect on performance at the Bappeda of Binjai City, where the calculated t is greater than the t table (1.742 ˃ 1.67203) with a significant value of 0.007. Meanwhile, leadership style (X2) has a partial and significant effect on the performance of Bappeda Kota Binjai employees with a calculated t value greater than the t table (5.166 ˃ 1.67203) with a significant value of 0.000. Based on the SPSS output, it is known that the value of R squared is 0.421, meaning that the variance of employee performance variables can be explained by organizational culture and leadership style variables by 42.1 percent, while the remaining 57.9 percent is explained by other variables not included in this model, in other words there are still other independent variables that affect performance.

Rahmawati Saleh; Andi Santi; Tasir Pammula; Ilham Ahmad; Ernawati Jassin +1 more

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2025 Pusat riset dan Inovasi Nasional

Bedda Lotong is a traditional scrub from the Bugis tribe of South Sulawesi, Indonesia. The name ‘Bedda Lotong’ literally means ‘black powder’ in Bugis language, referring to the distinctive black colour of this scrub which comes from its main ingredient, white glutinous rice that is roasted until burnt. The purpose of this study was to determine the number of colonies of moulds (thread moulds) and yeasts (one-celled fungi) in Bedda Lotong with the addition of Eucheuma cottoni seaweed. In addition, this study also aimed to determine the level of panellists' liking through organoleptic tests. The research design used was a factorial Completely Randomised Design (CRD) with 3 levels of treatment with 3 replications. The treatment of adding Eucheuma cottoni seaweed as a microbial growth inhibitor. Data processing was done with analysis of variance (ANOVA) test and continued with Duncan test using SPSS V.23 software. Based on the results of the study, it was obtained that the effect of the addition of Eucheuma cottoni seaweed did not significantly affect the ALT/TPC test (>0.05) (0.087) and had a significant effect (<0.05) (0.003) on the Bedda Lotong pH test and in the treatment of A1 (5%) and B1 (10%) seaweed concentrations gave organoleptic test scores from panellists, namely a score of 4 (like).

Rosita Riski Rahayu; Agoeng Karyanto; Dedi Hidayat

Pajak dan Manajemen Keuangan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the effect of training and compensation on employee performance at the Women's Empowerment, Child Protection, and Family Planning Office of Waropen Regency, and to identify variables that have a dominant influence. The focus of the study is directed at efforts to improve employee performance through measurable and targeted human resource development strategies. This study uses a quantitative descriptive method with data collection techniques through field observation, questionnaire distribution, and document review. The study population includes all 39 employees of the office, with a census sampling technique so that all members of the population are respondents. The research instrument was tested for validity and reliability, while data analysis was carried out using multiple linear regression tests and t-tests using the SPSS version 23 program for Windows. The test results show that training has a significant effect on employee performance, with a significance value of 0.011 and a calculated t of 2.678 > t table 2.02269. Furthermore, compensation also has a significant effect on employee performance, with a significance value of 0.009 and a calculated t of 2.755 > t table 2.02269. Beta coefficient analysis shows that compensation has the most dominant influence on employee performance, with a Standardized Coefficient Beta value of 0.440. This finding indicates that improving training quality and providing adequate compensation can contribute significantly to employee performance in local government agencies. Planned, task-relevant training accompanied by fair compensation will motivate employees to perform optimally. Based on the research results, it is recommended that management strengthen competency-based training programs and review the compensation system to better align with employee contributions. This is expected to serve as a policy basis for efforts to improve performance and achieve organizational goals sustainably.

Sihotang, Anindya Windy; Greasia Oriza Sitio; Putri Patricia Sitinjak; Onan Marakali Siregar; Yossie Rossanty

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

The purpose of this research is to learn how certain students in Medan City are influenced to buy Azarine sunscreen products by influencer marketing and brand image. More and more people, particularly students, are realizing the need of preventing sun damage to their skin, therefore sunscreen solutions have quickly become an integral part of skin care regimens. Researchers in this research used a quantitative approach by surveying people who had used Azarine products. Using SPSS software version 29, the data that was obtained was examined. The findings show that consumers are influenced by both favorable brand image and influencer marketing, which has a major impact on their purchase choices. There is a significant relationship between the dependent variable and each of the independent variables.

Sausan Salsabilla Septia Nanda; Husni Hasbullah; Sylvia Kartika Wulan B

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research is the result of quantitative research which aims to answer questions about the influence of Viral Marketing and online Customer Reviews on the buying interest of Shopee marketing consumers. The research method used is quantitative research and the sampling technique uses a purposive sampling method with a sample size of 98 respondents. The data collection technique uses a questionnaire with the help of a Google form which is processed using SPSS version 27 and the data analysis technique uses multiple linear regression. This research focuses on undergraduate students from the Faculty of Economics and Business, Jambi University as young, dynamic and technology-savvy consumers, who very often use the Shopee e-commerce application to purchase various products. So Shopee has become one of the largest e-commerce which is very popular in Indonesia. The results of this research show that Shopee Viral Marketing has a positive effect on buying interest. Then online Shopee Customer Reviews have a positive effect on buying interest. Furthermore, based on the results of simultaneous test statistical calculations, it shows that Shopee's Viral Marketing and Online Customer Reviews have a simultaneous influence on Shopee marketplace consumer buying interest among undergraduate students at the Faculty of Economics and Business, Jambi University. For the Shopee marketplace, it is recommended to increase Viral Marketing promotions and maintain online Customer Reviews on the Shopee marketplace which is already popular among the public. Apart from that, Shopee also needs to create the latest innovations in order to accommodate customer desires and expectations, in order to maintain competitiveness and product relevance in the market.

Anizar Anizar; Kway Eng Hock

International Journal of Education and Literature 2025 Lembaga Pengembangan Kinerja Dosen

This study investigates the impact of Al-Quran learning strategies using Digital Iqro on the emotional regulation of dyslexic elementary students in Banten. Employing a quasi-experimental design with a quantitative approach, the research involved 100 purposively selected participants. Data were collected via questionnaires and analyzed using SPSS. Findings revealed that in the conventional learning group, the direct Al-Quran learning strategy influenced emotional regulation by 31%, while the indirect strategy had a 40% influence. In contrast, for the digital learning group, the direct strategy showed a moderate impact of 14%, and the indirect strategy showed no measurable effect (0%) on emotional regulation.These results suggest that while conventional methods may have stronger effects, digital strategies still offer moderate benefits and potential. The study contributes valuable insights for educators and policymakers in the context of advancing education within the Society 5.0 era.

Nova Novita; Tasnim Rahmat; M. Imamuddin; Pipit Firmanti

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2025 Pusat riset dan Inovasi Nasional

This research is based on the background of the problems found in grade IX of SMP N 1 Gunuang Omeh District that the low motivation of students in learning mathematics, this is characterized by students who look lazy in learning and only a few students pay attention when the teacher explains the material. Then, from the results of the students' daily test scores, it was also found that the low ability to understand mathematical concepts of grade IX students at SMP N 1, Gunuang Omeh District. The formulation of the problem in this study is how is the motivation of students to learn in mathematics subjects using the Student Teams Achievement Division (STAD) type cooperative learning model for grade IX at SMP N 1 Gunuang Omeh District for the 2023/2024 Academic Year and whether there is a significant positive influence using the Student Teams Achievement Division (STAD) type cooperative learning model on the ability to understand mathematics concepts of grade IX students at SMP N 1 Kecamatan Gunuang Omeh for the 2023/2024 Academic Year. This type of research is a quasi-experimental experiment with a Randomized Control Group Only Design research design. The population in this study is all grade IX students at SMP N 1, Gunuang Omeh District. Sampling was determined at random first by a normality test, a homogeneity test, and an average similarity test on population data. The sample in this study is class IX-2 as the experimental class and class IX-3 as the control class. The results of the analysis of the student mathematics learning motivation questionnaire data were obtained with a percentage of 72.28% with high motivation criteria and the test of students' ability to understand mathematical concepts was calculated using the t-test obtained tcount = 3.180 and and ttable = 1.672 because tcount > ttable means subtracting H0 and accepting H1 at the real level α=0.05, and by using SPSS26 Sig = 0.003 was obtained which means that sig ≤α with α=0.05.

Afifah Miranda Putri; Linda Riski Sefrina; Milliyantri Elvandari

Jurnal Riset Rumpun Ilmu Kesehatan 2025 Pusat riset dan Inovasi Nasional

Degenerative diseases are chronic diseases that can affect a person's quality of life in the future. One example of degenerative diseases is diabetes mellitus and hypertension. Hypertension is defined as one of the most dangerous health problems worldwide because hypertension is a major risk factor that can cause cardiovascular diseases such as heart attack, heart failure, stroke. The purpose of this study was to determine the relationship between family history, type of work, and stress level on the incidence of hypertension in Kebonkalapa hamlet, Kutapohaci. The research method used a nonparametric test technique using the chi square statistical test and was processed using the IBM SPSS 25 application. The results of the analysis obtained from this study found that family history, type of work, and stress level were not associated with the incidence of hypertension in Kebonkalapa hamlet, Kutapohaci because the p-value was greater than 0.05.    

Mutiatul Al Munawaroh; Arif Wiratama

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The purpose of this research is to examine how the CTL Learning Model affects third graders' conceptual understanding at MI Al-Munawwarah in Jambi City.  The research goals informed the selection of class 3.2, which yielded a research sample of 30 kids, for this third grade study that employed a sampling approach known as purposive sampling.  A one-group pretest and posttest design was used in this investigation.  In this work, we employed a test-and-observation design to gather data; we administered the test before (pretest) and after (posttest) learning using the CTL model.  To determine the impact, a t-test is used in a hypothesis test.  The significance value of 0.000 <0.05, obtained from the SPSS 26 statistical calculation using the paired sample t-test, indicates that the calculated statistics (output t number) <table statistics (t table) concluded that H0 was rejected and ha was accepted. Consequently, the CTL learning model influenced the comprehension of the concept of learning outcomes among class III students at MI Al-Munawwarah, Jambi City.  

Novi Ardana; Dewi Comala Sari; Safaruddin Safaruddin; Ika Mary Pasaribu

Jurnal Riset Rumpun Ilmu Ekonomi 2025 Lembaga Pengembangan Kinerja Dosen

The research is entitled The Influence of Facilities, Services and Needs on the Reading Interest of Medan State Polytechnic Students, with the research objective being to determine the Influence of Facilities, Services and Needs on the Reading Interest of Medan State Polytechnic Students with this research method, namely Quantitative with data collection methods Observation, Study Libraries, and Questionnaires. Meanwhile, this research was tested using SPSS version 25 statistics which found the results of a positive influence between the independent variable on the dependent variable. Based on the research results it was found that Facilities had an influence tcount of 2.636 > 1.988, while on the results of the Service variable the tcount was 2.243 > 1.988, However, the Requirements variable found a t-count result of 3.567 > 1.988. This result can also be seen as an overall influence in the Coefficient of Determination test which shows a result of 0.355 or 35.5%, where the remaining 64.5% of the figure is influenced by other variables. Based on the research results, it was agreed that the facilities, services and needs to increase students' reading interest as visitors must be improved further.

Aswitha Sari Suprihathin

Jurnal Riset Ilmu Farmasi dan Kesehatan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Patient satisfaction is one of the factors that help improve the quality of health services. When a patient's experience after obtaining health services is compared to the patient's expectations, the resulting level of satisfaction can be measured. Finding out how satisfied Malawili Health Centre patients are with their pharmacological care was the motivation for this survey. In this descriptive study with a cross-sectional design, one hundred participants were surveyed between September and October 2023 at the Malawi Health Centre Pharmacy Services Department. Data was collected to measure the level of patient satisfaction through questions in the categories of tangible evidence (reliability), responsiveness, assurance, and empathy. SPSS software was used to analyse patient satisfaction levels. The results of the analysis of each dimension of patient satisfaction were as follows: tangibility 76.4%, reliability 82%, responsiveness 83.8%, assurance 86.7%, and empathy 89.35%. Meanwhile, the P values of the sociodemographic relationship test results and satisfaction levels were all > 0.05, including gender (0.000 < 0.1), age (0.208 > 0.1), education (0.673 > 0.1), occupation (0.000 < 0.1), and income (0.000 < 0.1).

Delia Nurfadhilah; Iis Aisyah; Sri Hardianti Sartika

JUREKSI (Journal of Islamic Economics and Finance) 2025 STIKes Ibnu Sina Ajibarang

Service users e-wallet face a number of issues, including a lack of knowledge about digital finance as well as concerns about security and trust in services e-wallet. This problem is supported by the phenomenon of many educators being trapped in loans online. The focus of this research is on the influence of digital financial literacy and security perceptions on service adoption e-wallet among students with the UTAUT approach. Quantitative research method with survey data collection using a questionnaire totaling 35 statements, consisting of 12 statements on the digital financial literacy variable, 13 statements on the security perception variable and the service adoption variable. e-wallet as many as 10 statements. The respondents for this research involved 224 students (25% men, 75% women) majoring in Economic Education, class of 2021-2024. The data analysis technique uses multiple linear regression analysis using the SPSS version 25 application. The research results show that the variables of digital financial literacy and security perceptions have a positive and significant effect on service adoption e-wallet simultaneously and partially. It is hoped that this research can contribute useful thoughts and information and can enrich knowledge and economic development as well as become reference material for further research.

Sifra Sopia Sinaga; Marta Armita Silaban

Jurnal Kesehatan dan Kedokteran 2025 Lembaga Pengembangan Kinerja Dosen

Background: According to data from the World Health Organization (WHO, 2023), antepartum hemorrhage, especially placenta previa, accounts for 15% to 20% of maternal deaths. Placenta In addition, previa accounts for 3% of all maternal deaths in Indonesia due to bleeding. Abnormal implantation of placental tissue above the endocervical os is a characteristic of placenta previa. Parity, age, endometrial hypoplasia, tumors, slow luteal response, endometrial abnormalities, history of cesarean section, curettage, multiple pregnancies, and history of placenta previa in previous pregnancies are some of the factors that can increase the risk of placenta previa. Research Objective: This is to determine the characteristics of pregnant women with the incidence of placenta previa in pregnant women at the HKBP Balige Hospital in 2024. Research Method: This is analytical with a cross-sectional design. The sampling technique uses total sampling with a sample size of 45 people. The entire data processing and analysis process uses the SPSS application. Research Results: The characteristics of pregnant women were obtained as follows: the majority of the age at risk (<20 and >35 years) as much as 55.6%; the majority of parity >3 as much as 53.3%, the majority of Ever CS as much as 60%. Results: statistical tests showed a significant correlation with the characteristics of pregnant women with age (p = 0.007), parity (p = 0.031) and history of CS (p = 0.001). Suggestion: It is expected to facilitate health workers in increasing knowledge and skills through training in maternal and neonatal emergency services as an effort to prevent complications in the mother and fetus.