Publication Search

70,857 articles from 624 journals · 1,760 citations tracked

Showing 981-1000 of 7,397

Analytics

Andar Budi Setiawan; Armanu Armanu

International Journal of Economics, Management and Accounting 2026 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The strategic role of SMEs in the Indonesian economy and the phenomena of declining performance as a result of the Covid-19 pandemic motivated author to research this sector. Various internal problems make it difficult for SMEs to improve their performance and competitiveness in a competitive business environment. Using the dynamic capability perspective, this study examines the influence of human resource configuration through employee training and organizational culture which is able to encourage innovation that improves SME performance. This study uses purposive sampling technique and data collection is done through questionnaires and interviews with 122 SMEs in East Java. Data analysis is carried out using PLS SEM. The research results show that employee training does not have a direct effect on SME performance, however employee training is able to encourage innovation which has an impact on improving SME performance On the other hand, organizational culture has a significant direct and indirect effect on SME performance trough innovation. Results of this study can be used as a consideration by SME owners in making business decisions in order to improve their performance. From the theoretical side, the results of this study confirm the dynamic capability theory by Teece and Pisano regarding the key role of innovation and Becker's opinion from a human resource management perspective which states that employee training must be designed systematically according to the long-term needs of the organization in order to have an impact on improving organizational performance.

Cut Mutia Muqhniy; Sarah Aulia; Andriyani Andriyani; Muhammad Labib; Wahdi Sayuti

Ikhlas : Jurnal Ilmiah Pendidikan Islam 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The background of this research is based on the enormous potential of zakat, infaq, shadaqah, and waqf (ZISWAF) as Islamic social finance instruments which, if managed optimally and sustainably, can play a significant role in reducing poverty and promoting comprehensive economic independence among communities amid the ongoing challenges of social inequality. The purpose of this study is to explain the strategic function of ZISWAF in strengthening the community’s economy while emphasizing the urgency of professional, transparent, and targeted management for the improvement of public welfare at large. The research method used was library research, evaluating various literature sources such as books, scientific journals, and relevant previous research reports. The collected data was then analyzed using a qualitative descriptive approach to provide an in-depth understanding of the mechanism of economic empowerment through ZISWAF. Research findings show that ZISWAF plays a crucial role in improving economic welfare through a paradigm shift from consumptive assistance to productive assistance programs. Management oriented towards sustainability and transparency has proven effective in promoting economic ind ependence among low-income communities and significantly reducing poverty rates. The implication of this study confirm that strengthening regulations, digitizing management, and improving public literacy regarding ZISWAF are essential. Management institutions must continue to improve their accountability in order to increase public trust, so that ZISWAF can become a key development in the future.

Wardaturohmah; Dwi Oktaviani; Navissa Amelia Revalina; Sri Enggar Kencana Dewi; Luli Rusmala Dewi +1 more

Jurnal Inovasi Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

This research has a crucial objective to facilitate primary school (SD) teachers so they are able to effectively and efficiently integrate and present Social Studies (IPS) material enriched with the content of local wisdom. Local wisdom is defined as a treasure inherited through generations, encompassing in-depth knowledge, real practices, and fundamental values that have developed and been firmly held within the local community. This foundation makes the learning process not only informative but also highly relevant and meaningful for students’ lives. This article specifically highlights that the integration of values, culture, and knowledge sourced from the local area can produce significant positive impacts. These impacts include improving students' conceptual understanding of Social Studies material, fostering their active participation in the classroom, and honing essential critical thinking skills. Teachers are encouraged to use a contextual approach or a real-life-based approach, so the material taught feels close to the students' experiences and is easier to grasp. The values embedded in local wisdom will function as a strong bridge in understanding every material concept. Thus, the knowledge acquired by students does not only stop at the cognitive level (merely theoretical knowledge), but can also be implemented concretely in the form of real actions and behavior outside the school environment. This local wisdom-based learning approach will ultimately become an important connection that guides students to act appropriately, ethically, and solution-oriented in responding to various problems they face in their daily lives.

Herni Hasifah; Rafi’ah Rafi’ah; Iga Maliga

Jurnal Inovasi Sosial dan Pengabdian 2026 Lembaga Pengembangan Kinerja Dosen

The biggest challenge faced by the community, especially vulnerable and poor groups, is the cost of managing chronic diseases. Even though there is national health insurance, non-medical costs, costs arising from self-medication, and limitations on certain benefits are still often obstacles that cause high out-of-pocket expenses for the community. The high costs of curative and rehabilitative care indicate that preventive and promotive efforts must be significantly improved, and one way to support the sustainability of these efforts is through a pre-emptive health financing scheme. Community service activities are carried out using a participatory approach so that community members are actively involved in the activities. The activities are carried out in three stages, that is preparation or needs identification, implementation and evaluation. The results of the activity show that the community's knowledge increased significantly because of the community service activity. Participants who took part in the activity also successfully designed a community-based financing scheme involving health savings, whereby each member makes agreed monthly contributions. This community service project demonstrates that community empowerment through the establishment of a pre-emptive financing scheme for chronic diseases can provide an effective, sustainable solution for improving public health.

Ni Putu Eka Martini; Ni Kadek Kleo Dwi Handayani; Aulia Sari Pratiwi; I Komang Triatmaja Putra; Ni Luh Putu Suciptawati

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2026 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to analyze the quality control of car tire production at Company X using the Statistical Process Control (SPC) method. The data used in this research are secondary data obtained from GitHub, consisting of weekly production and defect data observed over one year with a total of 52 observations. The analysis was carried out using descriptive statistics, histograms, P-charts, and cause-and-effect (Ishikawa) diagrams. The histogram results indicate that the distribution of defects is right-skewed, showing that most defects occur at a moderate level, although several extreme values are present. The initial P-chart analysis revealed several points below the lower control limit, indicating the presence of special cause variation and suggesting that the production process was not fully stable. After removing out-of-control data and recalculating the control limits, the revised P-chart showed that all data points were within the control limits, indicating that the production process was statistically under control. Furthermore, the Ishikawa diagram identified potential causes of defects related to human factors, machines, methods, materials, and the working environment. Overall, the results demonstrate that SPC is an effective tool for monitoring production stability and providing a systematic basis for improving quality consistency in car tire manufacturing processes.

Ika Putra Viratama; Alifia Nida Safira Meidiah; Isrowiyah Isrowiyah; Al Dewiyana Muhammad Idris; Jumalia Taliba

Jurnal Pendidikan Dirgantara 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

Science lessons in primary school significantly contribute to the early development of logical, scientific and systematic reasoning skills.   However, learning science can be challenging, especially when it comes to understanding abstract concepts and cause-and-effect interactions.   This is due to the fact that, as per Piaget's theory, primary school students are still in the concrete operational stage and have limited cognitive growth. Data regarding abstraction ability and causal reasoning in the context of science education were collected from various scientific sources using the literature review research methodology.  According to the research findings, STEAM integration, project-based learning strategies such as Project Based Learning (PBL), and the use of real and visual aids can help lower learning barriers. Successful learning is also influenced by the teacher's role as facilitator, which involves presenting the material in a relevant and contextualized way and fostering a positive learning environment. Real-world examples and exceptional examples, such as the use of worksheets based on cause-and-effect relationships and basic experiments, demonstrate how useful these strategies are for improving abstract thinking and understanding of cause-and-effect relationships. Developing innovative teaching methods based on practical, exploratory and integrative experiments is essential for maximizing the scientific understanding of primary school students.

Rinda Hesti Kusumaningtyas; Muhammad Fata Rayyan Ghafur; Reva Farell Putra; Raden Ayu Aninda; Muhammad Ilham Al Karim +1 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

Empowering Posyandu cadresis one of the important strategies in improving the effectiveness of community-based health promotion,especially in the digital era. However, the limited skills of cadres in utilizing digital visual media are still anobstacle in creating interesting and communicative health information. This community service activity aims to improve the knowledge and skills of Posyandu cadres in Pondok Petir Village, Depok City, through seminars and training on the use of the Canva application as a medium for developing health promotion. The activity was conducted offline through lectures, discussions, and hands-on practice with intensive guidance. There were 25 participants, consisting of cadres and members of the local PKK. The results of the activity showed that most participants were able to understand and apply Canva's features to create health promotion media such as Posyandu schedule posters, immunization materials, and nutrition education. The enthusiasm of the participants during the practice sessions and their ability to produce informative and attractive visual designs demonstrated the success of this activity. Thus, Canva training has proven effective as a means of empowering Posyandu cadres in improving the quality of health communication and supporting the optimization of Posyandu services.

Emaputra, Andrean; Rusianto, Toto; Mawadati, Argaditia; Susetyo, Joko; Sodikin, Imam +2 more

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Erpat Leather is a manufacturer of leather bags, pouches, wallets, and belts, located in Tirto RT 05, Bangunjiwo, Kasihan, Bantul, Yogyakarta. Some production materials are not arranged neatly, which can disrupt the smoothness of the production process. The business needs to improve the efficiency and smoothness of the production process. Then, community service activities were carried out by lecturers, educational staff, and students of the Industrial Engineering and Mechanical Engineering Study Programs of the University of AKPRIND Indonesia to increase the knowledge of Erpat Leather owners and workers about 5S (Seiri, Seiton, Seiso, Seiketsu, Shitsuke). Erpat Leather needed training to improve the smoothness of the production process, work efficiency, and work safety. This training began with a discussion between the service team and the business owner, followed by field observations by the service team, and continued with suggestions for improvement to the owner and workers, and ended with the delivery of conclusions and a group photo. The implementation of 5S at Erpat Leather is carried out through five stages, namely, first, sorting goods that are still in use and those that are no longer used; second, arranging goods in the production area in an orderly manner; third, cleaning the work environment regularly; fourth, maintaining the work area to keep it clean; fifth, disciplining good work habits, and providing slogans that cultivate 5S. This activity is expected to increase Erpat Leather's competitiveness in the leather product market by improving the smoothness of the production process.

Andi Setiadi Manalu; Erwin Sirait; Arifin Tua Purba; Lasminar Lusia Sihombing; Roy Sahputera Saragih +2 more

Jurnal Pengabdian dan Solidaritas Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

This community service program is entitled Improving Microcontroller Competence of Students of SMK Negeri 3 Pematangsiantar through Arduino Training Based on Industrial Practice and is implemented as a follow-up to the school's official request to invite university practitioners as guest teachers in order to strengthen industry-based vocational learning. The activity was carried out on November 27, 2025 at the Computer Laboratory of SMK Negeri 3 Pematangsiantar involving 50 grade XI students, and guided by Andi Setiadi Manalu, S.Kom., M.Ti as the main instructor of Arduino material which focuses on the introduction of microcontrollers, basic programming, sensor integration, and simple automation project design. The purpose of this activity is to improve students' technical competence in the field of embedded systems while fostering work readiness through real-world practice-based learning experiences. The implementation method uses an experiential learning and project-based learning approach, which combines brief conceptual explanations with direct practice, technical discussions, and problem-based project assignment completion. The evaluation results show an increase in students' understanding of microcontroller functions, programming logic structures, and the ability to connect hardware and software in one work system. In addition, students demonstrated increased motivation, confidence, and interest in industrial technology, as reflected in their active participation during the practicum and their successful independent completion of functional prototypes. Overall, this activity proved effective in strengthening the technical competencies of vocational high school students and supporting the implementation of the link and match policy between vocational education and the needs of the industrial world, while also emphasizing the strategic role of higher education institutions in supporting the improvement of human resource quality at the vocational high school level.

Adi Iwan Hermawan; Desti Rahayu; Khaila Fezya Putri; Salomina Burdam

Nusantara: Jurnal Pengabdian kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Early childhood education is a fundamental phase in the formation of children's character, literacy skills, and social skills. However, children's basic literacy skills in various regions of Indonesia, including Aisyiyah 2 Aimas Kindergarten, Southwest Papua, are still relatively low, exacerbated by limited learning media, conventional teaching approaches, and teachers' lack of understanding of inclusive education and positive discipline. This study aims to analyze the implementation of basic literacy training with inclusive education and its impact on improving teacher competence. The method used is a one group pretest in the context of community service, involving six teachers as subjects. The program is carried out through three stages: pre-training (observation, interview, and pretest), training (literacy materials based on the DUBT model—Listen, Speak, Read, Write; inclusive education; and positive discipline), and post-training (posttest, classroom observation, reflection, and mentoring). The results showed a significant increase in teacher competence, as shown by the increase in the average pretest score from 57.5 to 84.8 in the posttest. In addition, 83% of teachers are able to implement literacy practices such as reading picture stories, letter cards, reading corners, and dialogue interactions with children. Teachers also began to show acceptance of children's diversity and applied positive discipline without punishment. These findings show that inclusion-based literacy training is effective in improving teachers' pedagogical knowledge and practices. This research emphasizes the importance of developing adaptive, humanist, and equitable literacy as the foundation of early childhood learning.

Endi Suhadi

Doktrin: Jurnal Dunia Ilmu Hukum dan Politik 2026 International Forum of Researchers and Lecturers

This study aims to explain the application of normative legal research methods in analyzing corruption in Indonesia. The normative legal research method is used because the main focus of this study lies in the study of laws and regulations, legal doctrine, and court decisions related to corruption. Through this approach, the study highlights how written legal norms are implemented in law enforcement practices, as well as their effectiveness in tackling corruption, which has become a systemic problem in Indonesia. This study also evaluates the role of existing regulations in providing legal protection for the interests of the state and society, and identifies weaknesses in the legal system that are often exploited by perpetrators of corruption to avoid punishment. By focusing on the application of legal norms in enforcing corruption laws, this study also analyzes the development of jurisprudence related to corruption and the contribution of legal doctrine to more effective law enforcement. This study is expected to provide deeper insight into the strengths and weaknesses of the legal system in Indonesia, as well as provide recommendations for improving the judicial system in handling corruption cases. The results of this study are expected to enrich legal studies in Indonesia, especially in the field of criminal law and legislation related to corruption.

Emaputra, Andrean; Rusianto, Toto; Mawadati, Argaditia; Susetyo, Joko; Sodikin, Imam +2 more

Jurnal Pengabdian Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

Erpat Leather is a manufacturer of leather bags, pouches, wallets, and belts, located in Tirto RT 05, Bangunjiwo, Kasihan, Bantul, Yogyakarta. Some production materials are not arranged neatly, which can disrupt the smoothness of the production process. The business needs to improve the efficiency and smoothness of the production process. Then, community service activities were carried out by lecturers, educational staff, and students of the Industrial Engineering and Mechanical Engineering Study Programs of the University of AKPRIND Indonesia to increase the knowledge of Erpat Leather owners and workers about 5S (Seiri, Seiton, Seiso, Seiketsu, Shitsuke). Erpat Leather needed training to improve the smoothness of the production process, work efficiency, and work safety. This training began with a discussion between the service team and the business owner, followed by field observations by the service team, and continued with suggestions for improvement to the owner and workers, and ended with the delivery of conclusions and a group photo. The implementation of 5S at Erpat Leather is carried out through five stages, namely, first, sorting goods that are still in use and those that are no longer used; second, arranging goods in the production area in an orderly manner; third, cleaning the work environment regularly; fourth, maintaining the work area to keep it clean; fifth, disciplining good work habits, and providing slogans that cultivate 5S. This activity is expected to increase Erpat Leather's competitiveness in the leather product market by improving the smoothness of the production process.

Fitri Angraini; Sindi Rahayu; Desinta Bella Irwana

Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Local government budget management is a crucial element in regional governance, as it directly impacts accountability, transparency, and efficiency in public service delivery. To support effective regional financial management, the Indonesian Government has established the Government Internal Control System (SPIP), as stipulated in Government Regulation Number 60 of 2008. This study aims to examine the role and practical implementation of SPIP in regional budget management through a case study of the Regional Financial and Asset Management Agency (BPKAD) of Dumai City. Using a qualitative case study approach, this study analyzes regional financial documents, audit reports from the Regional Audit Agency (BPKAD), as well as laws and regulations and internal policies governing SPIP implementation. The results indicate that SPIP has been implemented in BPKAD Dumai City throughout the budget management cycle, from planning and implementation to reporting and accountability. However, its implementation has not reached an optimal level due to constraints such as limited leadership commitment, inadequate human resource capacity, and suboptimal internal oversight mechanisms. Therefore, improving SPIP implementation is a strategic step to realize accountable, transparent, and performance-oriented regional financial governance.

Evelinda Marsya Asterina; Anandita Norma Kusuma Maharani

Saturnus: Jurnal Teknologi dan Sistem Informasi 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The digital transformation era demands printing companies to strategically integrate information technology to enhance efficiency and competitiveness. CV Prima Puspasari still faces several challenges in business process management, such as unintegrated workflows, manual record-keeping, and limited utilization of information systems. This study aims to develop an Information Systems Strategic Planning (ISSP) using the Ward & Peppard method as the main analytical framework. The approach analyzes business and technology conditions through four domains: internal and external business environments, as well as internal and external IS/IT environments. The analysis combines SWOT Analysis, Value Chain Analysis, and the McFarlan Strategic Grid to identify strengths, weaknesses, opportunities, threats, and to determine application priorities. The results produce three main strategies: IS/IT business strategy, IS/IT management strategy, and IT infrastructure strategy. The recommended systems include Inventory Management System, Customer Relationship Management (CRM), Integrated Financial System, Human Resource Information System (HRIS), E-Procurement, and E-Commerce. This strategic planning is expected to serve as a roadmap for CV Prima Puspasari in implementing digital transformation, improving operational effectiveness, and strengthening its competitive advantage in the digital printing industry.

Fitri Fitri; Arfiani Arfiani; Nadya Auliya Ramadani; Mutiara Sabrina; Niken Stevani

Jurnal Pengabdian dan Pembangunan Lokal 2026 Lembaga Pengembangan Kinerja Dosen

Infant massage is an early stimulation method that plays a role in increasing infant weight gain, sleep quality, and comfort. However, limited parental resources and access to healthcare facilities prevent massage services from being optimally implemented. This community service activity aims to improve infant health through homecare-based infant massage services that are easily accessible to families. The activity was conducted on June 22, 2025, in Bulukumba Regency, targeting five infants aged 2–5 months. The activity methods included: (1) initial weight measurement, (2) education on correct massage techniques, (3) massage using olive oil for 15–20 minutes, and (4) monitoring infant sleep patterns and comfort. Repeat measurements were conducted after the intervention. Results showed post-intervention weight gain in all infants, improved sleep patterns (infants fell asleep more easily and slept longer), and increased appetite. Mothers also demonstrated improved self-massage skills. In conclusion, homecare-based infant massage has been proven effective in improving infant comfort, sleep patterns, and weight gain. This program is worthy of continuation and expansion to support community midwifery services

Meiranda Siregar; Muhammad Irwan Padli Nasution

Saturnus: Jurnal Teknologi dan Sistem Informasi 2026 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Online transportation services have become an important part of student life because they provide ease of access, time efficiency, and mobility flexibility. The Gojek application is one of the most frequently used services by students in Medan City to support academic and non-academic activities. This study aims to analyze students' experience in using the Gojek application and its effect on the effectiveness of the application in online transportation services. The research method used was a quantitative approach with survey techniques through a Likert scale questionnaire (1–5) to 50 students who were active users of Gojek. Data were analyzed using descriptive statistics and simple linear regression. The results showed that user experience (UX) was in the category of quite good with an average value of 3.58, while the effectiveness of the application was in the category of quite good with an average of 3.47. The reliability test showed Cronbach's Alpha values of 0.935 (UX) and 0.951 (Effectiveness), which means the instrument is very reliable. The results of the regression analysis showed that user experience had a positive and significant effect on the effectiveness of the application (β = 0.961; R² = 0.881; p < 0.001). Thus, the better the student experience in using the Gojek application, the higher the effectiveness felt in online transportation services. These findings confirm that improving the quality of user experience is a key factor to maintain and increase the effectiveness of online transportation applications among students.

Asti Amanda

Jurnal Inovasi Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

Early childhood is a period of rapid growth and development in a child's life. At this stage, children begin to form the foundations of their intelligence, character, and social and emotional abilities that will influence their future lives. Therefore, early childhood education plays a very important role in providing stimulation and learning experiences that are appropriate for their stage of development. In West Sumatra Province, public awareness of the importance of early childhood education services continues to increase along with the growing number of early childhood education institutions. However, the increase in the number of institutions has not been accompanied by an improvement in service quality. Many institutions still face obstacles such as a shortage of qualified teachers, a lack of facilities and infrastructure, and low teacher welfare. This situation has an impact on the quality of services received by children and the satisfaction of parents as service recipients. The results of this study are expected to provide a deeper understanding of the importance of improving service quality as an effort to create high-quality, competitive PAUD institutions that are able to meet the expectations of the community.

Emilianus Eo Kutu Goo; Sahrul Hidayat; Nelci Elvida Klega; Asdianti Asdianti; Yusliani Julein Wole +1 more

Jurnal Pengabdian dan Solidaritas Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

This community service activity aims to strengthen the marketing strategy of FUNN Maumere as a culinary business operating in an increasingly competitive market environment. The program was conducted using a qualitative descriptive approach through field observations, interviews with business owners and employees, and direct mentoring in implementing more effective marketing strategies. The results indicate that FUNN Maumere has applied a combination of traditional and digital marketing strategies, including brochure distribution and active promotion through social media platforms such as Instagram, TikTok, and Facebook. The mentoring activities focused on optimizing digital marketing, improving service quality, and strengthening brand consistency. These efforts contributed positively to increased brand awareness, customer interest, and wider promotional reach. However, sales performance remains fluctuative due to external factors, such as weather conditions and differences in outlet location characteristics. Therefore, this community service emphasizes the importance of continuous product innovation, enhancement of customer experience, and optimization of digital marketing strategies to reduce dependency on external conditions. This activity is expected to serve as a practical reference and mentoring model for other culinary MSMEs in developing adaptive, innovative, and sustainable marketing strategies to improve competitiveness and business continuity.

Airlangga Putra; Permana, Tatang; Mubarak, Ibnu

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

This study aims to determine the effect of implementing the Problem-Based Learning (PBL) model on student learning outcomes in the Ignition System competency at SMKN 1 Katapang. The background of this study stems from the low understanding of students regarding the ignition system material due to the dominant use of the Teacher-Centered Learning (TCL) model, which tends to make students passive and only memorize concepts without understanding the overall working process. PBL is considered more relevant because it emphasizes real problem-solving, critical thinking, collaboration, and analysis according to constructivist theory. The method used is a quasi-experiment with a Nonequivalent Control Group Design. The research subjects consist of two classes of 11th-grade Light Vehicle Engineering students: an experimental group using the PBL model and a control group using TCL, with a total population of 70 students. Data collection was done through pretests and posttests using a validated multiple-choice objective test instrument. Data analysis includes comparing the learning outcome improvements of both groups to determine the effectiveness of PBL. The results show a more significant improvement in learning outcomes in the class using the PBL model compared to the TCL class. This proves that the implementation of PBL is effective in improving analysis skills and diagnostic skills in the ignition system. Therefore, PBL is recommended as a more suitable teaching model for practice-based subjects in vocational schools, especially in automotive electrical competencies.

Nasar Buntu Laulita; Devinson Devinson

Jurnal Pengabdian Sosial dan Kemanusiaan 2026 Lembaga Pengembangan Kinerja Dosen

This Community Service activity aims to analyze and develop marketing strategies for imported products at PT Mitra Mulia Pertiwi Nusantara in the local market of Batam. The methods used include direct observation, in-depth interviews with company representatives, and documentation studies to obtain a comprehensive picture of the implementation of the marketing mix (product, price, promotion, and distribution). The results of the analysis show that the company faces challenges in adjusting imported products to local consumer preferences, setting competitive prices, and optimizing promotion and distribution. Through this activity, marketing strategy recommendations have been developed, including improving market segmentation, utilizing digital media for promotion, adjusting prices based on competition, and optimizing distribution channels. The implementation of these recommendations is expected to increase the company's competitiveness and expand the market share of imported products amid increasingly fierce competition. This activity also provides academic contributions as a reference for the development of international marketing science and practical contributions for companies in formulating sustainable marketing strategies.