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This study was motivated by the challenges society faced in filtering valid information in the digital era, especially among young people. The YouTube channel @gurugembul played an important role in improving media literacy through the delivery of interactive educational content. The purpose of this study was to analyze how the @gurugembul YouTube channel delivered educational information using an interactive virtual communication approach. The method used was a qualitative approach with a case study design, which involved interviews with content creators and document analysis of the videos produced. The findings showed that the @gurugembul YouTube channel successfully selected relevant topics and presented them in a relaxed and easily understandable communication style, which encouraged active audience participation. The study concluded that interactive and educational communication approaches enhanced the audience's understanding of important social issues. This research contributed to the field of education by providing insights into the use of digital platforms in the learning process and effective communication strategies to improve media literacy among young people. Recommendations for further research were also made, focusing on the long-term impact of audience interaction with educational content.

The rapid advancement of information technology has brought significant transformation across multiple sectors, including library management systems. One of the pressing needs in higher education libraries is the development of an efficient, accurate, and secure borrowing system that reduces human error and improves service quality. This study aims to design and implement a book borrowing system for the STMIK Kaputama library by utilizing Radio Frequency Identification (RFID) technology integrated with the Internet of Things (IoT). The proposed system employs the ESP32 microcontroller as the core controller, supported by the RFID RC522 module and buzzer as primary devices to facilitate the automatic identification of library members and borrowed books. The borrowing and returning process is executed through RFID card scanning, with all transaction data transmitted via WiFi and stored in a MySQL database, which is managed through a PHP-based web platform. The development process follows the Agile methodology, enabling iterative improvement and adaptability to user requirements. System testing demonstrates that the integration of RFID and IoT technology significantly enhances the efficiency, accuracy, and speed of library operations compared to the previous manual system. Furthermore, the system allows real-time recording of borrowing transactions, monitoring of user activities, and centralized data management. These features not only streamline library services but also improve data security and reduce the risk of loss or duplication of records. Overall, the implementation of this RFID-IoT-based system provides an innovative solution for modernizing library management, particularly in higher education institutions. The system ensures faster services, minimizes errors, and creates a structured and reliable digital infrastructure to support academic information services. This study highlights the potential of combining RFID and IoT technologies to improve the quality and effectiveness of library systems in the digital era.

This study aims to analyze and compare the performance of the Naive Bayes, K-Nearest Neighbors (KNN), and Decision Tree algorithms in predicting the purchase intention of e-commerce visitors using the Online Shoppers Purchasing Intention Dataset, which consists of 12,330 records and 18 variables, with the Revenue variable serving as the classification target. The preprocessing stage involved transforming categorical and boolean variables into numerical form, standardizing features using StandardScaler, and splitting the dataset into 80 percent training data and 20 percent testing data. Model evaluation was conducted using accuracy, precision, recall, F1-score, and ROC-AUC metrics, and was further strengthened by 10-fold cross-validation to obtain more stable results. The findings indicate that KNN achieved the highest accuracy of 0.866180, while Naive Bayes produced the highest recall value of 0.690998 and the highest ROC-AUC value of 0.821696. Meanwhile, Decision Tree demonstrated relatively balanced performance with an accuracy of 0.857259 and an F1-score of 0.571776, whereas the cross-validation results identified KNN as the model with the highest average accuracy of 0.8770. These findings suggest that the selection of a classification model for purchase intention prediction cannot rely solely on a single evaluation metric, as each algorithm possesses different strengths. Therefore, a comparative approach among algorithms can help determine the most suitable model for supporting consumer behavior analysis on e-commerce platforms.

The use of technology in early childhood and elementary education is becoming increasingly important in the digital era. This study aims to evaluate the effectiveness of educational games as an interactive learning medium to increase the interest and motivation of elementary school students. This activity was carried out by the KKM group 95 team from Bina Bangsa University on 43 fourth-grade students at Bayak Public Elementary School. The research method used a descriptive quantitative approach through a pre-test and post-test using a Google Form questionnaire. The educational games were developed through the Educaplay platform, which provides various features such as interactive quizzes, crosswords, and picture-matching games. Prior to the intervention, observations were conducted on student learning behavior in the classroom. The results of the initial observations indicated that most students showed little interest in conventional, monotonous learning methods. Therefore, a more engaging approach involving active student participation was needed to rekindle their enthusiasm for learning. During the activity, students were very enthusiastic in participating in the educational games presented. The classroom atmosphere became more lively, and students were seen working together and showing a high curiosity about the material presented through the games. After using the educational games for several sessions, a post-test was conducted to measure changes in students' interest and motivation to learn. Preliminary data analysis results indicate an increase in student interest and motivation scores after participating in educational game-based learning. This indicates that interactive, technology-based approaches have strong potential to improve learning effectiveness at the elementary school level. This study recommends that teachers actively integrate interactive technology into the teaching and learning process. In addition to increasing student engagement, the use of media such as Educaplay can also adapt learning to the digital-native characteristics of today's generation of students.

Rapid technological developments have penetrated various aspects of human life, including data and information security. Amidst the threat of data leaks and misuse, information protection has become crucial. One solution to maintain data confidentiality is to implement cryptography technology. Cryptography is the study of techniques to secure messages so they cannot be read by unauthorized parties. This process is carried out by encoding the original message (plain text) into an unreadable form (cipher text), which can only be understood by those who possess the key to decrypt it. This study used the Caesar Cipher algorithm, a form of classical cryptography. This algorithm uses a substitution method, where each letter in the message is shifted by a certain amount based on a predetermined key. Caesar Cipher is a symmetric algorithm, meaning the key used for encryption is also used for decryption. The security of this algorithm lies in the secrecy of the key, which is known only to the sender and recipient of the message. This method is relatively simple, but still relevant for securing data with low to medium sensitivity levels. This study used WhatsApp messages as the object to be encrypted using the Caesar Cipher algorithm. The results show that encrypted messages become unintelligible without prior decryption. This demonstrates that the Caesar Cipher can protect messages from unauthorized parties. Therefore, implementing this algorithm can be an initial solution for maintaining data confidentiality in digital communications, especially on platforms vulnerable to eavesdropping or unauthorized access. Its primary benefit is maintaining message integrity and confidentiality to prevent misuse.  

This study analyzes the opportunities and challenges in implementing digital payment systems to enhance the productivity of Micro, Small, and Medium Enterprises (MSMEs). In the era of growing digital transformation, the adoption of cashless transactions has become a crucial innovation to improve efficiency and competitiveness among MSME players. The findings indicate that the use of digital payment platforms such as QRIS, bank transfers, e-wallets, and card-based e-money offers several advantages, including faster payment processing, reduced risk of calculation errors, and the minimization of counterfeit money usage, which remains an issue in some regions. However, the implementation of digital payments still faces various obstacles on the ground. Certain sectors of MSMEs continue to rely heavily on cash transactions, especially in remote areas where internet connectivity is limited. Furthermore, many business owners still prefer conventional payment methods due to concerns over trust, security, and deeply rooted habits. Demographic factors also influence the level of digital payment adoption. Younger generations tend to be more adaptive to digital technologies, whereas older business owners are generally less familiar and comfortable with using digital devices. These findings suggest that in order to fully leverage the benefits of payment digitalization among MSMEs, strategic efforts are needed. These should include the improvement of digital infrastructure, widespread education and awareness programs, and the development of applications tailored to the specific needs and characteristics of each business sector. Collaboration between the government, financial institutions, and digital service providers is essential in creating an inclusive and user-friendly digital payment ecosystem. By addressing technical barriers and bridging digital literacy gaps, the implementation of digital payments holds significant potential to drive operational efficiency and sustainably boost the productivity of MSMEs.

The integration of digital technology in education serves as a strategic solution to enhance learning access, particularly for students in regions with limited educational infrastructure, such as Sorong City, Southwest Papua. This community service program was designed to introduce and provide training to junior high school students in the use of the Thunkable application as a tool for mobile-based learning media. Thunkable is a visual drag-and-drop platform that enables users to design functional mobile applications without the need for prior programming knowledge. The method employed in this activity is based on the Research and Development (R&D) approach using the 4D model, which consists of four stages: Define, Design, Develop, and Disseminate. In the Define stage, the needs and digital readiness of the target group were assessed. The Design and Develop stages involved creating a training module and conducting hands-on workshops where students were guided step-by-step to create simple educational apps. In the final Disseminate stage, the outcomes were evaluated and shared for broader use. The results of this initiative revealed high levels of enthusiasm among the participants. Students were actively engaged and demonstrated the ability to independently design simple learning applications by the end of the training. This indicates that the use of Thunkable not only increases students' digital literacy but also enhances their self-directed learning, creativity, and technological confidence. Overall, this activity illustrates the potential of mobile learning tools to support inclusive and adaptive education in remote communities. By equipping students with practical digital skills, it lays the foundation for long-term educational innovation and empowerment. Therefore, the use of Thunkable can be considered an effective and accessible alternative to foster meaningful learning experiences across diverse educational contexts.

The Mesak SME is a micro-enterprise in the food sector that still relies on conventional marketing strategies. This reliance on traditional promotional methods has prevented it from optimally reaching the digital market. However, utilizing digital technology is currently a crucial aspect of business development, particularly for increasing competitiveness and expanding market reach. Therefore, this community service activity was carried out with the primary goal of improving the Mesak SME's capacity to adopt digital marketing strategies. The community service program was designed in a structured and sustainable manner through several stages: an initial survey to determine the SME's existing condition, observation of existing marketing activities, and socialization of the benefits of digital technology in business development. Next, intensive training was conducted, covering the use of social media as a promotional tool, creating engaging digital content that aligns with the product's characteristics, and introducing e-commerce platforms to expand market access. The training focused on a practical approach that is easy for SMEs to understand. Furthermore, mentoring and evaluation were provided to ensure the sustainability of the digital strategy implementation after the program was completed. Through this series of activities, it is hoped that the Mesak SME will be able to actively utilize social media, produce engaging content, and market its products through various digital channels. The results of this activity are not only aimed at increasing sales volume but also at building a more professional and competitive business image, both in local and digital markets. With improved digital marketing capabilities, Mesak SMEs are expected to develop independently and sustainably in the era of digital transformation.

This community service activity aims to strengthen the character development of elementary school students through training in creating digital applications using the Thunkable platform. In the midst of the digital era and the challenges of the Industrial Revolution 4.0, character education is an essential aspect that must be instilled from an early age, alongside cognitive competence. Elementary schools, as the foundation of education, play a strategic role in shaping children’s personalities, including embedding positive character values. This activity was conducted at SD Moria in Sorong City and involved 24 students from grades 5 and 6, selected based on their interest and readiness. The training used a Project-Based Learning approach, where students were actively engaged in creating simple application projects. Throughout the process, students not only learned basic programming skills using Thunkable but also developed key values such as teamwork, responsibility, independence, creativity, and curiosity. Despite facing challenges such as limited devices and internet access, the students demonstrated remarkable enthusiasm. Thunkable proved to be an effective tool for interactive and enjoyable learning. Students were able to directly develop their creative ideas through designing user interfaces and application functions. This provided a meaningful learning experience that motivated students to continue exploring and trying new things. The activity showed that technology-based learning can serve as a strategic means to holistically shape students' character. Overall, this initiative demonstrated that digital application development training can serve as a character education model based on technology that is highly relevant for elementary education. This program is expected to serve as an educational innovation example that encourages the integration of digital literacy and character education in Indonesian elementary schools.

In the digital 4.0 era, language literacy and digitalization are key elements in the process of community empowerment, especially in rural areas that still face the challenge of limited access to information and technology. This study aims to analyze the effectiveness of language literacy strengthening and digitalization programs in supporting community empowerment in Takalar Regency, with an integrative approach that considers local context and cultural wisdom. The method used is a qualitative approach through participatory action research, which allows for the active involvement of the community in the process of identifying problems and finding solutions. The community service activity (PKM) was held in Ujung Baji Village, Sanrobone District, Takalar Regency on July 10, 2025, involving 25 participants with diverse social and educational backgrounds. The literacy expert team from ADPERTISI plays a role in designing and implementing multilingual-based training programs and approaches that are sensitive to local culture. This program has succeeded in significantly increasing people's digital literacy, with 60% of participants able to utilize technology for MSME development and 40% of participants successfully accessing public services independently through digital platforms. The "Techno-Linguistic Integration" model applied has proven to be effective in overcoming language barriers in the digital technology adoption process. The integration of local languages with digital devices creates an inclusive and relevant learning environment for rural communities. The results show that a holistic and contextual approach to strengthening language literacy and digitalization can empower communities in a sustainable manner, strengthen local capacity, and encourage digital transformation at the grassroots level. These findings make an important contribution to the development of technology-based community empowerment strategies and local culture in the digital era.

This study aims to evaluate the extent to which the Shopee e-commerce platform affects the sales rate of clothes in Pasar 16 Ilir, Palembang, which is known as one of the largest clothing trading centers in South Sumatra. The background of this research departs from the phenomenon of the rapid development of e-commerce in Indonesia, where Shopee dominates the fashion category and is the main choice of consumers in online shopping. The change in consumer behavior from conventional to digital shopping patterns encourages businesses in traditional markets to adjust strategies to remain relevant and competitive in the increasingly dynamic era of digital transformation. This research method uses a combination of quantitative and qualitative approaches. A survey was conducted on 100 sellers and 150 consumers to collect data on shopping habits, perception of promotions, and the impact of using Shopee on clothing sales. In addition, in-depth interviews with several business actors at Pasar 16 Ilir were conducted to gain a more detailed understanding of the adaptation strategies they implemented. Data analysis shows that Shopee's promotional features, such as discounts, cashback, and flash sales, are the dominant factors that increase consumer interest. Hedonistic aspects, including the convenience and pleasure of online shopping, as well as customer reviews, also have a significant influence on purchasing decisions. The results of the study confirm that the integration of Shopee with the traditional market contributes to the increase in the volume and sales value of clothes in Pasar 16 Ilir. The online-to-offline (O2O) synergy model helps merchants reach a wider market and improve their competitiveness. In conclusion, optimizing e-commerce platforms through effective promotion strategies, review management, and customer service is the key for MSME actors in facing competition in the digital era.

This study aims to analyze the effect of revenue on the ornamental fish business at PT. Indotama Putra Wahana. Revenue in this context refers to all income obtained by the company, both from export activities and from sales through online platforms such as Tokopedia. Business growth is defined as the increase in net profit, reflecting the sustainability and development of the company in running its operations. Therefore, it is important to analyze the contribution of income from both sources to the company’s success and growth. The data used in this study includes export revenue over the past six months and revenue from Tokopedia over the past four months. Net profit is calculated by subtracting total income from monthly operational costs. This study uses a quantitative approach with multiple linear regression analysis processed using SPSS software to obtain more accurate results. The research findings show that the ANOVA test resulted in an F value of 38.429 with a significance value of 0.007, indicating that both export revenue and Tokopedia revenue significantly affect business growth simultaneously. This suggests that both types of income play an important role in driving the company's growth. Additionally, the t-test shows that export revenue has a greater impact on business growth compared to Tokopedia revenue. The regression coefficient for export revenue is 0.987, while for Tokopedia revenue, it is 0.536. Overall, this study reveals that export revenue has a greater impact on the growth and sustainability of the ornamental fish business at PT. Indotama Putra Wahana. These findings provide deeper insight for the company to focus on export strategies to enhance net profit and ensure the sustainability of its business.

Developments in the digital era require communities to have the ability to access, understand, and utilize technology as part of their preparedness for global change. However, not all community groups have equal access and digital skills, particularly regional communities such as the Central Mamberamo Community Association (HMMT) in Sorong City. This community service activity aims to empower members of this community through training in developing mobile learning-based digital teaching materials using the Thunkable application. The method used was a direct, participatory, project-based approach, allowing participants to be actively involved in every stage of the activity. The results of the activity showed an increase in participants' understanding of the concept of mobile learning, their ability to use the Thunkable platform, and the creation of simple teaching material prototypes relevant to the local context. The training also succeeded in increasing learning motivation and a sense of ownership of the developed digital products. These findings support the effectiveness of no-code and project-based learning approaches in improving digital literacy in non-technological communities. This activity serves as an initial model for inclusive and sustainable technology-based community empowerment. Furthermore, this activity also had a positive impact on strengthening collaboration among HMMT community members. By working together in teams, participants not only improved their technical skills but also developed more effective collaboration and communication skills. Using the no-code Thunkable app allows them to create digital learning materials without requiring a deep technical background, making them more accessible to a wide range of communities. The success of developing a prototype of learning materials tailored to local needs also opens up opportunities for the community to continue developing their digital products in the future, with the hope of expanding access to more equitable and quality education in the region.

Indonesia ranks fourth globally in terms of active Instagram users, with approximately 103 million users, positioning this platform as a strategic medium for hospitals to conduct promotion, health education, and audience engagement. Hospitals, particularly private institutions, have increasingly recognized the potential of social media in fostering strong brand images and maintaining public trust. This study aims to analyze the influence of marketing content on the brand image of Indriati Solo Baru Hospital, a private hospital that is active on Instagram and holds verified status. Employing a quantitative approach with an associative method, the research involved 100 respondents drawn from followers of the hospital’s official Instagram account, selected through incidental sampling. Data were collected via questionnaires and subsequently analyzed using simple linear regression. The results demonstrate that marketing content exerts a positive and significant impact on brand image, as reflected in the regression equation Y = 3.838 + 0.267X. Statistical analysis further revealed a significance value of 0.001 (<0.05) and a t-calculated score of 10.048, exceeding the t-table value of 1.984. The coefficient of determination (R²) was 0.507, indicating that marketing content accounts for 50.7% of the variance in brand image, while the remaining 49.3% is influenced by other factors beyond the scope of this study. Among the tested indicators, Decision Making and Life Factors demonstrated significant contributions, underscoring their role in shaping perceptions of brand image. Meanwhile, Persuasion, Reader Cognition, and Sharing Motivation functioned as supportive elements that reinforce but do not independently drive outcomes. These findings highlight the critical role of strategic content development in strengthening hospital brand image within digital spaces.

In addition to improving interpersonal communication skills, this training also emphasized the importance of strategic communication in the context of advocacy and social mobilization. NGO administrators were trained to design campaign messages tailored to audience segments, including potential donors, corporate partners, and government stakeholders. An understanding of the importance of framing and emotional appeal was also emphasized, so that the messages delivered were not only informative but also able to inspire empathy and concrete action from the audience. During the training process, participants were also equipped with a basic understanding of digital communication, particularly in utilizing social media platforms as a tool to expand the reach of messages. Creative content strategies, effective posting scheduling, and the use of visual storytelling were introduced so that NGO administrators could build a positive image of their institutions in the digital space. These skills are crucial considering that the dynamics of public communication today are influenced by the speed and reach of social media.The positive impact of this activity was felt not only individually, but also institutionally.The NGO "Kakak Asuh" began to show an increase in public engagement through social media, an increase in the number of new volunteers, and the opening of opportunities for partnerships with external parties. This demonstrates that persuasive communication is not merely a means of conveying a message, but also a strategy for building strong, credible, and sustainable relationships with the wider community. Going forward, the sustainability of this training program is designed through a system of ongoing mentoring and support. This approach is expected to strengthen the implementation of the communication strategies learned and enable a comprehensive transformation of organizational communication. Thus, this PKM activity will not only have a short-term impact but also build a solid communication foundation to support the NGO's social mission in the future.

Lau Kawar Lake, a natural tourism area located on the slopes of Mount Sinabung in Karo Regency, North Sumatra, holds significant potential for the development of nature and culture-based tourism. However, the growth in tourist visits has not yet met expectations due to limited accessibility across various dimensions. This study aims to formulate strategies for improving physical, informational, and institutional accessibility in support of sustainable regional development.The research adopts a mixed methods approach, emphasizing primary data collection through field observations, interviews with key stakeholders and village officials, as well as surveys of 60 tourist respondents. Findings reveal that, overall, the three dimensions of accessibility are still rated as "fair," with average scores ranging from 3.28 to 3.36. The main barriers identified include inadequate road infra-structure within the area, lack of dedicated public transportation for tourists, limited official digital promotional content, and weak institutional coordination in area management. A synthesis of the quantitative and qualitative results indicates that the development of Lau Kawar Lake requires an integrative approach that combines spatial planning, community-based governance, and local policy interventions.Based on these findings, several strategic recommendations are proposed: (1) improvement of access roads and landslide-prone areas through Special Allocation Fund (DAK) for infrastructure; (2) provision of dedicated public transportation for tourists with fixed routes and schedules from the nearest city center; (3) installation of directional signs and visual information boards in aesthetically pleasing formats and bilingual language; (4) establishment of a Digital Promotion Team involving local actors and institutions; (5) capacity-building programs for the community in tourism services, home stay management, and culinary entrepreneurship; and (6) formation of a Cross-Sectoral Accessibility Coordination Forum for Lau Kawar Tourism as a medium-term planning and monitoring platform.This study contributes contextually to strengthening the accessibility dimension as a key prerequisite for advancing local tourism destinations towards sustainable, inclusive, and locally grounded development.

The use of social media has become an inseparable part of daily life for Indonesian teenagers. Platforms such as Instagram, TikTok, and WhatsApp are widely used for communication, self-expression, entertainment, and information. However, behind these benefits lie significant negative impacts, particularly the rise of juvenile delinquency and digital violence. Phenomena such as cyberbullying, the spread of negative content, hoaxes, hate speech, and online exploitation are increasingly prevalent. Data from GoodStats and the 2024 National Survey on the Life Experiences of Children and Adolescents (SNPHAR) reveal high rates of violence experienced and perpetrated by teenagers in digital spaces. Furthermore, reports from the Indonesian Child Protection Commission (KPAI) show a yearly increase in cases of juvenile misbehavior linked to social media usage. This study employs a descriptive quantitative approach using secondary data from KPAI, GoodStats, and SNPHAR. The objective is to identify various forms of juvenile delinquency triggered by social media use and to explore both existing and potential strategies for prevention. The analysis indicates that low levels of digital literacy among teenagers, weak parental supervision, and the influence of social media algorithms that often amplify extreme content are major contributing factors to deviant behavior. This research emphasizes the importance of collaborative efforts among families, schools, the government, and digital platforms to create a safe and healthy digital environment for teenagers. Comprehensive digital literacy education, character development, stronger child protection regulations on the internet, and increased parental involvement are key strategies that need to be strengthened. Through an integrated approach, it is hoped that the risks of delinquency and digital violence can be minimized, enabling Indonesian youth to grow into a generation that is intelligent, critical, and responsible in their use of social media.

The purpose of this study was to understand the effect of using Canva-based learning media on the creativity of eleventh-grade students in economics. The background of this study stems from the low level of student learning creativity caused by the minimal use of innovative and engaging media in the learning process. Creativity is an important aspect in economics learning because it encourages students to think critically, create solutions, and understand abstract concepts more contextually. Static and monotonous learning media such as blackboards and textbooks often do not sufficiently stimulate student interest and participation. Therefore, a more interactive and visual approach is needed, one of which is using Canva. Canva is an online graphic design platform that allows teachers and students to easily create presentations, infographics, and other visual materials. Using Canva in learning can provide a more enjoyable learning experience and motivate students to be actively involved. This study used a quantitative method with a one-group pretest-posttest pre-experimental design. Data analysis was carried out by comparing creativity scores before and after treatment. Student creativity was measured using a test instrument that included aspects of fluency, flexibility, originality, and elaboration. The study subjects were 34 11th-grade students at SMAN 1 Tulungagung. The results showed a significant difference in scores between the pretest and posttest results, indicating that the use of Canva-based learning media had a positive impact on increasing student creativity. Students became more active in expressing ideas, more daring to experiment with concepts, and better able to present learning outcomes visually and attractively. These findings support constructivism theory, which states that effective learning occurs when students actively construct knowledge through meaningful experiences.

This service program aims to provide mentoring to students of SMK Negeri 3 Sorong through the utilization of mobile learning technology using the Thunkable application. Thunkable is a drag-and-drop-based platform that allows users to design interactive mobile applications without complex programming. The mentoring program was designed to enhance students’ digital literacy, foster creativity, and strengthen their understanding of subject materials through the development of self-made interactive media. The method employed in this activity involved a participatory approach, including workshops, technical guidance, and learning outcome evaluations. The results showed that students were able to develop simple applications tailored to their learning needs and demonstrated increased motivation and independence in the learning process. Furthermore, students gained hands-on experience in designing and implementing technology in practical contexts. This approach has proven effective in bridging the gap between the school curriculum and the technological skills required in today’s workforce. Therefore, using Thunkable as a mobile learning tool presents an innovative alternative in vocational education and training.

This study focuses on the development and implementation of “Pasar Kita,” a web-based marketplace system designed to facilitate digital transactions for traditional market sellers and consumers. The system was developed using PHP as the backend programming language and MySQL as the database management system. The purpose of this project is to address the digital gap experienced by traditional market vendors who have limited access to modern e-commerce platforms. The research includes a needs analysis, system design using UML diagrams, implementation of main features such as registration, login, product management, transactions, checkout, and order tracking, followed by system testing. The results show that all major functions operate properly, including user authentication, product uploads, order processing, and payment simulations via transfer or cash-on-delivery (COD). System testing indicates that the platform meets usability, functional, and responsiveness criteria. The findings highlight the system’s capability to support local economic digitalization by providing an accessible and user-friendly marketplace for traditional market vendors and consumers.