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This community service aims to determine the effect of discounts on consumer satisfaction in MSMEs abyan cosmetics and accessories. Micro, Small and Medium Enterprises (MSMEs) are business activities that can expand employment, provide broad economic services to the community, play a role in the process of equitable distribution and increase community income, and increase economic growth, This important role has encouraged Padang City to continue to strive to improve the competitiveness of MSMEs in facing the community. The purpose of this study was to determine discount education on consumer satisfaction at MSMEs Abyan Cosmetics and Accessories. The compilation of this article was carried out by observation and interviews to collect data. The results of this study show that Abyan MSMEs can increase competitiveness.

Micro, Small and Medium Enterprises (MSMEs) are productive business units that stand alone, which are carried out by individuals or business entities in all economic sectors. The existence of Micro, Small and Medium Enterprises (MSMEs), which is the largest part of the national economy, is an indicator of the level of community participation in various sectors of economic activity. The purpose of this study was to determine and analyze the simultaneous and partial effects of business capital, labor, and use of e-commerce variables on Culinary MSME income in Denpasar City. This study used the accidental proportional sampling method with a sample of 99 MSME actors in the culinary field in Denpasar City. The data analysis technique used is multiple linear regression analysis. The results of data processing and simultaneous testing show that capital, labor, and the use of e-commerce have a significant effect on the income of MSMEs in the culinary field in Denpasar City. The results of data processing also show that the variables of business capital and labor partially have a positive and significant effect on the income of culinary MSMEs in Denpasar City. MSMEs in the culinary field in Denpasar City who use e-commerce earn higher incomes compared to those who do not use e-commerce.

Micro, small and medium enterprises (MSMEs) are one of the highest record holders in this type of sales in Indonesia, both in MSMEs engaged in online media or those that appear physically. In carrying out MSME activities, of course there is a lot that must be observed so that later they can be appropriate, namely with the strategy. Marketing strategy or sales technique is an important role in the business world, especially in today's business competition. Apart from showing the taste and attractive packaging, of course we have to analyze the market so that we can then determine the target and media to use. The importance of marketing management for MSME actors must be emphasized, such as a good marketing strategy, how to determine the target market to determine social media as a promotional tool.

Product branding plays a very important role in running a business, because business branding is a form of marketing and product recognition in business activities carried out by business actors in order to expand their product market. The branding also serves as a benchmark that the resulting product can be said to be feasible, valid and ongoing. The problem that is often encountered in the surrounding community, especially Micro, Small and Medium Enterprises (MSMEs) is an understanding of the importance of having qualified product branding and how to create branding for their businesses causes them not to have product branding. Therefore this service activity aims to provide understanding to the community in the form of outreach about what product branding is and provide assistance in terms of making product branding, especially for business actors in the Sentul sub-district area. The method implemented in this mentoring activity was divided into three stages, in the first stage we conducted surveys and interviews regarding product branding that had been owned by business actors in the Sentul village, the next stage was conducting socialization activities regarding the importance of having product branding and the final stage is to provide assistance in making logos and labels. The results obtained by this activity were an increase in the understanding of business actors in the Sentul sub-district regarding the importance of having product branding.

Micro, Small and Medium Enterprises (MSMEs) have an important role as a driving force for the Indonesian economy. Kampung Kue Menur UMKM is no exception, which has business potential to develop. However, there are several obstacles faced by MSMEs that can interfere with their development. According to the results of a survey conducted by interviewing MSMEs, it can be seen that there are obstacles to their financial management. The difficulties of MSMEs in preparing simple bookkeeping and determining product selling prices are the main problems faced by MSMEs. Therefore, there is a need for socialization and simple financial bookkeeping training for MSMEs. So that with this dedication, it can be aimed at helping the SMEs of Kampung Kue Menur improve their ability to manage their business finances by carrying out simple financial bookkeeping. The results of the dedication carried out are that MSMEs realize and implement financial bookkeeping in their businesses that have a very important positive impact on businesses such as measuring their business performance, being able to separate personal and business finances, and managing business finances easily.

This study aims to explain the importance of socializing the application of social media in the development of Micro, Small and Medium Enterprises (MSMEs) in Blitar City. Social media has become a very effective tool in building relationships with customers, marketing products and increasing business visibility. However, there are still many MSMEs in Blitar City that have not utilized the potential of social media optimally. Through outreach, MSMEs owners will be provided with a better understanding of social media and how to use it as an effective marketing tool. This outreach will involve training and increasing knowledge on relevant social media platforms, online marketing strategies, creating engaging content, and measuring and analyzing social media performance. It is hoped that by socializing the use of social media, MSMEs in Blitar City will be able to make better use of social media to promote their products and services, reach a wider audience, and increase their online presence. With the increase in online presence, it is hoped that there will be an increase in the overall turnover and growth of MSMEs in Blitar City.

Businesses that are recognized by society and the government are businesses that have legality because legality is the most important element in a business and is also an identity that legalizes or legalizes a business entity. The problem that will be faced in this dedication to the community is a lack of insight and views on the legality of business, especially in MSMEs. The majority of people in Kedungdalem Village, Dringu District, Probolinggo Regency, are micro, small and medium businesses such as chip businesses, herbal medicine businesses, catering businesses, cooking spices, wet snacks, pastries, and other businesses. The purpose of this service activity is to provide business legality socialization for MSMEs in Kedungdalem Village. The activity implementation technique consists of several levels, namely preparation, implementation, and evaluation. The results of community service activities are that business actors experience an increased understanding of business legality, the benefits of business legality, the consequences of not having business legality, and also business actors having a Business Identification Number (NIB)..

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.

In developing Micro, Small, and Medium Enterprises (MSMEs) it is necessary to have a strategy in marketing its products that aims to increase competitiveness and increase in business development, one of which is through branding so that it has its own distinctive characteristics when compared to MSMEs whose businesses are the same and can also be recognized wider by society. This service aims to provide reinforcement to the community's creative industries (MSMEs) in the Sentul area, Kepanjenkidul District, Blitar City regarding marketing strategies through product branding and design. The methods used in this service activity are direct presentations, discussions, and mentoring. Strengthening this marketing strategy was carried out for three days which coincided at the D&D Handycraft UMKM Shop which was witnessed by the shop owner. For the smooth running of this community service activity, the East Java "Veteran" UPN KKN team made a presentation of material in the form of a PowerPoint which discussed general product branding and design using the Canva application and prepared a tool, namely a camera to take product photos.

UMKM Cendol Sueger is a Micro, Small and Medium Enterprises (UMKM) engaged in the business of cendol production drinks located in the Kauman sub-district, Kepanjen Kidul District, Blitar City. The problem faced by Cendol Sueger SMEs is that their marketing activities are still very minimal and traditional. For this reason, it is necessary to provide training on the importance of implementing digital marketing so that the marketing system can be better so that it can expand the scope of its business targets and can support even better sales activities. The purpose of this research is to apply digital marketing to improve the marketing strategy of Cendol Sueger SMEs. Some of the digital e-commerce and social media used are grab, website, and Instagram accounts. The results of the study show that Cendol Seger MSMEs now understand and are able to create accounts, manage and utilize social media to expand their marketing reach online so that they can improve marketing strategies and sales results for Cendol Sueger MSMEs.

The MBKM Thematic Real Work Lecture (KKNT) organized by the East Java "Veteran" National Development University is a form of education by providing learning experiences for students to live in the community outside the campus, which directly together with the community identify potential and handle problems so that they are expected to be able to develop village/regional potential and concoct solutions to existing problems in the village. After observing Micro, Small and Medium Enterprises (MSMEs) in the District of Bareng, most of the Micro, Small and Medium Enterprises (MSMEs) do not have brand names on their products. This is a challenge for MBKM Thematic Real Work Lectures (KKNT) how to make Micro, Small and Medium Enterprises (MSMEs) in Bareng District have a brand on their products. The introduction of this product brand is useful for the progress of Micro, Small and Medium Enterprises (MSMEs) in the Bareng District in a modern way so that they are not left behind by other cities. With a work program that organizes branding and digital marketing in Bareng District, it can help Micro, Small and Medium Enterprises (MSMEs) to expand marketing, provide logos, packaging, and can assist in creating social media and e-commerce.

Micro, Small and Medium Enterprises or known as MSMEs are an important sector of the domestic and global economy. The research was conducted in Talang Village, Rejoso District, the subject of this research was Bu Yanti's Opak Gapit MSMEs. Opak Gapit is one of the leading MSMEs in Talang Village. The problem faced by opak gapit is the lack of use of the brand and there are weaknesses in the packaging of opak gapit if it has to be sent out of town. So that it is necessary to rebrand the Opak Gapit MSMEs, the changes made include making a logo, updating the packaging design and taking product photos. The results of that research succeeded in developing packaging in terms of design and functional value. The new design looks more attractive to consumers and up to date when compared to the old design.

The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs  

MSMEs or Micro, Small and Medium Enterprises are one of the factors for the Indonesian economy to survive and develop until now. By increasing the use and shopping of domestic products, it can help increase the growth of MSMEs, as well as the welfare of the community. In building MSMEs, branding needs to be done to build and elevate the identity of a brand, including trade names, logos, characters, and consumer responses. In branding a product can be seen directly by consumers, namely through logos and packaging that has special characteristics, so that consumers can recognize these products. Packaging becomes a direct view by consumers to the product, so that attractive packaging can attract attention. On the packaging can be listed such as trade names, logos, nutritional values, and various important information in the product so that it can build trust.  

Micro, Small and Medium Enterprises (MSMEs) have an important role in improving the regional economy and the economy of a country. Because the increase in MSMEs is considered to be a solution to overcome the economy. Data collection method in this study using Quantitative.Therefore, this study will examine the impact of economic improvement policies and industrial development on MSMEs in Aceh Province. The results of the study show that the policy of increasing the economy has a very large influence on the progress of UMKM in Aceh Province. Likewise, industrial development also has a very large influence on the development of MSMEs in Aceh Province. So it can be concluded that the existence of policies to increase the economy and industrial development have enormous influence and benefits on the economic progress of Aceh Province..

Micro, Small and Medium Enterprises have a significant role for the welfare of society. The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The long-term goal of this research is to build a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSMEs business management (marketing, production, HR and finance) can be implemented by providing training to MSMEs actors. In its journey, MSMEs need to be monitored intensively, to always monitor the management they are doing. SWOT analysis is the right option to help MSMEs determine marketing strategies and project changes in the business environment. SWOT analysis can evaluate Strengths, Weaknesses which include internal factors in MSMEs, Opportunities and Threats which include external factors or competitors. Based on the SWOT analysis conducted, a strategy was obtained to provide training in all aspects, given the lack of knowledge possessed by SMEs. From this study, 4 marketing strategies were obtained for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products to strengthen competitiveness, establish product characteristics, and aggressively carry out promotions and sales by utilizing technological developments with online sales. In the W-O strategy, MSMEs are required to always pay attention to market and consumer desires, determine market targets, and improve the quality of human resources. S-T strategy, MSMEs should make a prominent feature of the product and innovate in product promotion. In the W-T strategy, MSMEs players need to determine their target market, where and who is the target for their sales and pay attention to the wishes of the market and consumers to adapt their products.

Micro, Small and Medium Enterprises (MSMEs) contribute greatly to Indonesia's economic growth. To achieve a stable and sustainable economy, it is necessary to support solid macroeconomic stability. Empowerment of the real sector, especially the development of MSMEs. The purpose of this KKN activity is to provide branding and digital marketing management assistance for MSMEs in the Wonorejo Village. The partners in the thematic real work lecture program in the Wonorejo Sub-District are beginner MSMEs and have been starting a business for several months. The problems faced by MSMEs are digital marketing, packaging is still made in a simple way, and confusion about how to do branding. This problem arises because of the limited knowledge possessed by MSME actors, and the limited ability to use devices. This MSME actor mentoring activity aims to increase the knowledge and abilities of MSME actors in developing their business. MSME actors are given an understanding of the use of e-commerce and the importance of using technology in MSME product development so that they can increase income.

Development in the current era of globalization is highly dependent on the economic sector. The role of communities in economic development lies in the advancement of Micro, Small, and Medium Enterprises (MSMEs). MSMEs can also absorb labor, thereby improving the welfare of the community. Medokan Semampir Subdistrict has an active MSMEs activity.but MSMEs in Medokan Semampir Subdistrict also face challenges in managing their businesses, especially regarding technological mastery and the lack of product branding implementation. In response to these issues, an intervention was implemented through educational sessions, training programs, and mentoring sessions focused on Digital Branding, specifically encompassing copywriting and product photography