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One of the marketing tools that contribute to the success of sales promotion is digital marketing through social media. The purpose of this scientific article is to understand how Instagram social media content management functions as a digital marketing strategy at PT Anugerah Santosa Abadi. The method used is descriptive method, with data sources coming from documents, observations, and interviews. PT Anugerah Santosa Abadi implements a digital marketing strategy that includes research, content creation, promotion, and analysis of the results of digital marketing efforts. The results of this digital marketing strategy show that PT. Anugerah Santosa Abadi managed to effectively increase its marketing reach and performance through the Instagram digital platform.

Traditional culture, particularly in the context of the Suroan celebration in Javanese society, is explored in this paper. It delves into the concept of traditional culture, the influence of Islam, and the role of culture in the communication ecosystem. The focus is on the Suroan celebration in the village of Dusun V, discussing activities and prohibitions related to the month of Suro. The research method employed is qualitative with a descriptive approach, utilizing interviews, observations, and documentation. The discussion elaborates on the understanding of culture, tradition, and the meaning of the month of Suro. In the cultural context, the participation and function of tradition in preserving the identity, history, and pride of the community are detailed. This research also explores the meaning of the procession of the Suroan ritual, highlighting the integrated elements of culture and Islamic teachings in the celebration. The conclusion affirms that Islam does not reject tradition, and the Suroan Ritual has positive social and religious impacts. This paper recommends the continued preservation and socialization of the Suroan tradition, with an active role for parents in passing down cultural values to the younger generation.

Abstract: Osteoarthritis is a cause of disability in the elderly where its prevalence will increase along with the increasing life expectancy of the global population (Sacitharan, 2019). According to the World Health Organization in 2013, it is estimated that by 2050 people aged over 60 years will account for more than 20% of the world's population, of which 15% have symptoms of Osteoarthritis, while a third experience severe disability, namely being unable to carry out daily activities (Nos et al. , 2020). Impairments that arise include (1) pain felt around the knee joint and pain when bending the knee, (2) weakness of the muscles that drive the knee joint, (3) limited range of motion (LGS) of the knee. The purpose of this study was to determine the effect of adding TENS on Quadricep exercise settings to reduce pain and increase functional activity in elderly people with osteoarthritis genu. The data collection method used a quasi-experimental design with a pre and post design with a control group design. The data collected was tested for normality with Shapiro Wilk. Normal distribution, effect test using paired t-test. The results of the paired t-test obtained a value of p = 0.0001 (p <0.05) in pain and obtained a value of p = 0.0002 (p <0.005) an increase in functional activity in the treatment group I. The treatment group II obtained a value of p = 0.0004 (p <0 .05) in pain and 0.0003 (p<0.05) increased functional activity. The conclusions obtained from this study are 1) Quadricep setting exercise can reduce pain and increase functional activity in elderly people with osteoarthritis genu. 2) The addition of TENS to Quadricep exercise settings can reduce pain and increase functional activity in elderly people with osteoarthritis genu. Keywords: Osteoarthritis knee/knee, Quadricep setting exercise, pain, functional activity

Deixis is a word that refers or leads to something that is influenced by the speaker's situation, deixis has a function according to its respective reference according to the context. The purpose of the research is to describe persona deixis, place deixis, time deixis, discourse deixis, social deixis in conversations on the Nihongo Mantappu YouTube channel. The method used in this paper is descriptive qualitative method. Based on the analysis, the researcher has found 4 forms of deixis in the data that has been studied, these deixis include persona deixis, place deixis, discourse deixis, and social deixis. The most frequently used deixis is discourse deixis in the form of this word. The use of discourse deixis is most often used because Jerome Polin or his friends more often mention this word because it refers to the discussion discussed, namely the Indonesian writing and speaking test by foreigners or foreigners. Each deixis found has its own function depending on the context. The research that has been done is interesting because the videos analyzed have sources from abroad and the benefits of this research are expected to help readers understand what deixis are found in the videos that researchers analyze.

Product packaging design is an important factor that can strengthen MSME branding in increasingly competitive business competition. An attractive and quality packaging design differentiates it from competitors. For this reason, community service was carried out to find out the extent to which Galo-Galo Village UKM players understand the importance of product packaging redesign. The aim of this activity is to build brand awareness from the redesign of the product packaging being launched. The method of activity is through socialization and assistance in redesigning product packaging that is more attractive to consumers by choosing one of the superior products. The external target is to create alternative product packaging, one of the superior products, namely Natural Soap, produced by UKM Galo-Galo Village. The results of community service regarding packaging redesign are related to shape, structure, materials, colors, images, typography and design elements with product information so that the product can be marketed. Packaging redesign in the form of redesigning old packaging into new packaging to make it more attractive, so that it has maximum function to wrap, protect, send, issue, store, identify and differentiate a product on the market.

Illocutionary speaking acts are frequently used in social interactions. The discovery is significant because illocutionary speech acts can influence others to take action. The purpose of this research is to classify the form, function, and kind of illocutionary speech actions in addition to providing information about illocutionary speech acts that are employed in daily life. In this study, a pragmatic theoretical approach and a qualitative descriptive methodological technique were both used. Five videos from the Maudy Ayunda's Booklist playlist on her YouTube channel serve as the data source. The process of reviewing the data involved using note-taking and listening strategies. As data analysis tools, distributional method and identify method are employed in the interim. The results were achieved by finding forms of illocutionary speech acts with a declarative form which contains information, an imperative form which contains a command, and an interrogative form which states a question. Based on the types of illocutionary speech acts, the assertive types of telling and stating, the directive types of ordering and suggesting, the commissive types of promising and offering, the expressive types of congratulations and thanks, and the declarative types of agreement and decide are found. Meanwhile, based on the function of illocutionary speech acts, the fun function of praising and thanking was found, as well as the function of working together to teach and express.

Fire is a disaster that cannot be predicted when it will occur and where it will occur, it's just that densely populated areas are areas that are vulnerable to the danger of fire. Fire disaster in Samarinda City. Data obtained from the Samarinda City Fire and Rescue Service are fire incidents from 2021 to 2023. In 2021 there were 230 fire incidents, in 2022 there were 209 fires, in 2023 there were 99 fires. so this city is one of the cities that experiences the most fires on the island of Kalimantan. Several supporting facilities and infrastructure owned by the Samarinda City Fire and Rescue Department, such as hydrants and fire extinguishing posts, have been increased in number. This research functions to group fire data per year using the k-means clustering algorithm.

Emulsifier is one of the oleochemical products with high economic value. An alternative material that can be used as an emulsifier is pliek oil. The catalyst that can be used in the emulsifier production process is NaOH. The addition of this catalyst can enhance the glycerol's ability in oil to break down fatty acids, accelerate reactions, and suppress the reformation of diglycerides, which are then converted into monoglycerides through the more active glycerol and NaOH. This research aims to analyze the functional groups of the emulsifier substance, the influence of time and the amount of NaOH catalyst, and the characteristics of the emulsifier substance obtained from pliek oil with NaOH catalyst using the glycerolysis process. The research results show that in the FT-IR test, there is a peak at the wavenumber of 3741 cm-1, indicating the presence of the O-H group. The absorption peak at the wavenumber of 1506 cm-1 is characterized as the stretching vibration of C-C. At the wavenumber of 1273 cm-1, there is the presence of the C-N group. The influence of time and NaOH catalyst on the emulsifier substance, with the highest values based on the yield test, is obtained at a reaction time of 1 hour with a 4% catalyst, yielding 93.73%; the saponification value, with the highest value obtained at a reaction time of 2.5 hours with a 4% catalyst, is 161.41; the best acid value is obtained at a reaction time of 2.5 hours with an 8% catalyst, amounting to 0.35.