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This study aimed to assess the impact of cognitive involvement, affective involvement, and customer behavioral involvement on online purchase intentions, with customer experience as a mediator on the Shopee application in Medan City. The research included 130 respondents from Medan City, selected using purposive sampling. Data analysis was conducted using the SMARTPLS version 3.0 program, employing Structural Equation Modeling (SEM), measurement models (outer models), structural measurements (inner models), and hypothesis testing. The results indicated that customer cognitive involvement had a positive but insignificant effect on customer experience. Affective and behavioral involvement had a positive and significant effect on customer experience. Both cognitive and behavioral involvement had a positive and significant effect on online purchase intentions, while customer affective involvement had a positive but insignificant effect on online purchase intentions. Furthermore, customer experience had a positive and significant effect on online purchasing intentions. It was found that customer experience was unable to mediate the influence of customer involvement on online purchasing intentions. However, customer experience was able to mediate the influence of affective and behavioral customer involvement on online purchasing intentions. Hence, businesses using the Shopee application can enhance customer engagement and leverage technological advancements to attract purchasing intentions by introducing additional features with creativity and openness.

The development process in Indonesia is currently divided into various sectors, including the economic sector, education and infrastructure. The massive infrastructure development carried out by the Government is carried out in order to support the improvement of public services. Policies related to infrastructure development are currently also simplified, so that more small and large businesses can participate in infrastructure tenders. One of these policies is the Down Payment Guarantee Policy. Down Payment Guarantee is a guarantee provided by an insurance company that guarantees that the company is able to carry out a project and can return the down payment according to the agreed rules. In its implementation, it turns out that the Down Payment Guarantee can experience disputes and lead to claims for Default. This study will analyze court decisions in cases of Default claims in Down Payment Guarantee cases. The approach used in this study is normative juridical law.

This study aims to examine the role of accounting information systems (AIS) as a mediating variable in the relationship between business strategy, specifically differentiation strategy, and the performance of Micro, Small, and Medium Enterprises (MSMEs). This study was conducted in Surakarta using a questionnaire survey method of 122 MSME actors from various types of businesses. The results of the analysis using PLS-SEM show that business strategy has a significant positive effect on MSME performance both directly and through the mediation of AIS, business strategy has a positive effect on AIS and AIS have a positive effect on performance. It has been demonstrated that AIS plays a significant role in assisting business strategy to attain a competitive edge and improved performance. This research provides practical implications for MSMEs to optimize business strategy and AIS implementation as a management tool that supports competitiveness as well as recommendations for policy makers to support the adoption of information technology in the MSME sector. The findings also extend the literature on the relationship between business strategy, AIS, and MSME performance, especially in the context of developing countries.

This study aims to describe the utilization of social media as a local tourism promotion strategy at Sagara View Karangbolong Kebumen Regency and describe the obstacles and challenges faced in implementing the Local Tourism Promotion Strategy through Social Media at Sagara View Karangbolong Kebumen Regency. The research method used is descriptive qualitative, which allows an in-depth understanding of the promotional approach applied by the manager of the tourist destination. Data was collected through interviews with managers, businesses and visitors, observation and documentation, as well as the official social media content of Sagara View Karangbolong. The results showed that positive results towards the utilization of social media as a means of promotion. Sagara View Karangbolong uses social media facilities in the form of Tiktok and Instagram applications for its promotional media. By utilizing hours that have high traffic, and using influencer intermediaries, as well as innovating more interesting content and utilizing the stories feature, it is proven that it can increase the interest and number of tourists visiting Sagara View Karangbolong.

This research aims to analyze the changes in digital consumer behavior in the context of e-commerce business until 2024. Through a qualitative approach with a focus on literature studies, the analysis identifies factors that influence changes in digital consumer behavior, including increased online shopping activities, shifting purchasing preferences, the use of mobile devices, digital payment trends, data security and privacy, and the influence of social, cultural, and new technological factors. The analysis shows that consumers are increasingly demanding better user experience, flexibility in payment methods, and guaranteed data security and privacy. Meanwhile, new technologies such as artificial intelligence and collaboration with influencers also play an important role in influencing consumer behavior. Thus, the proposed suggestions include improving user experience, flexibility in payment methods, investment in new technologies, collaboration with influencers, and prioritizing data security and privacy. It is hoped that the results of this study can help e-commerce businesses to better understand the changes in digital consumer behavior and develop effective strategies in dealing with them.    

Customer engagement is a crucial component of successful e-commerce platforms in the digital age, especially in rapidly growing regions like Southeast Asia. This research analyzes engagement strategies used by top e-commerce companies to retain customers and increase brand loyalty. Using a case study approach, data were collected from various platforms, focusing on user experience, loyalty programs, and digital marketing tactics. The findings reveal that personalized marketing and seamless mobile integration play significant roles in customer engagement. The paper concludes with recommendations for e-commerce businesses looking to improve customer interaction and loyalty in competitive digital landscapes.

This study aims to analyze the effect of product label perception and product quality on purchasing decisions of UMKM (Micro, Small, and Medium Enterprises) culinary products, with trust acting as an intervening variable in Pasuruan City. The research employs a quantitative approach with a survey method to gather data from culinary product consumers. The study investigates how consumers' perceptions of product labels and the quality of culinary products influence their purchasing decisions. Furthermore, it explores the role of trust in mediating these relationships. The results of this study are expected to provide valuable insights for UMKM businesses in Pasuruan to improve their marketing strategies, product offerings, and customer engagement by focusing on enhancing product labels, product quality, and building trust with consumers.

This study examines the impact of Social Media Marketing, Celebrity Endorsement, and Electronic Word of Mouth (E-WOM) on consumer purchase intention for Mustika Ratu beauty products in Semarang, Indonesia. The research employs a quantitative approach, with 97 respondents selected through purposive sampling. Data were collected via structured questionnaires, and the analysis was conducted using multiple linear regression, t-tests, F-tests, and the coefficient of determination in SPSS. The results indicate that Social Media Marketing and E-WOM both have a positive and significant impact on consumer purchase intention. In contrast, Celebrity Endorsement was found to have a negative and insignificant effect on purchase intention. When considered simultaneously, all three variables significantly influence consumer purchase intention. These findings highlight the increasing role of digital engagement, particularly through social media platforms and online peer reviews, in shaping consumer behavior in the beauty industry. The study also points out that, despite the popularity of celebrity endorsements, their influence on purchasing decisions may not always be as impactful as digital marketing strategies and E-WOM, which appear to resonate more strongly with consumers. Additionally, the research provides valuable insights into the digital marketing strategies in the Indonesian beauty sector, particularly how local beauty brands like Mustika Ratu can leverage social media and online word-of-mouth to strengthen their market positioning. This study offers practical recommendations for businesses aiming to improve their marketing strategies by focusing on online engagement and consumer feedback, which are critical in today’s highly competitive and digitally-driven consumer environment. The findings contribute to the broader literature on the effectiveness of digital marketing in the Indonesian market and suggest potential areas for further research into consumer behavior in the beauty industry.

The research entitled 'Evaluation of the Accounting System for Cash Income and Expenditures for MSMEs in Sedayu District" was carried out on 2 MSMEs, namely Angkringan Pusat and Warung Kang Bawor. With the aim of carrying out an in-depth analysis of the cash management system, especially in recording financial reports. The research results show that the largest cash expenditure comes from purchasing goods to carry out stock, while the main income comes from product sales. Apart from that, weaknesses were also found in recording financial reports, namely the combination of personal money and business money that occurred in the 2 MSMEs. This is caused by managers' lack of knowledge regarding a good financial recording system, so this is a major obstacle, so in this research it is recommended to increase education and training for managers of the Angkringan Center and Warung Kang Bawor MSME businesses. With the hope of producing financial report records that comply with standards.

Currently, businesses in Indonesia are dominated by MSME players. Micro, Small and Medium Enterprises (MSMEs) are one of the main pillars in driving the Indonesian economy. The current technological development is a good momentum in increasing the business development of MSMEs. The use of technology that is currently in demand by all circles is social media, in a business social media has a very important role in the development of a business. The business also cannot be separated from branding, because branding also plays an important role in creating a business identity. The existence of this progress requires MSMEs to adapt to existing challenges, the challenge in this era is how producers can sell or promote their various products in conventional ways and also digitalization. Competition that is quite tight in the current era of social media forces entrepreneurs to always develop their business. The purpose of this study is to implement the application of product branding and the use of social media for MSMEs in Rungkut Tengah Village during the KKNT. From this implementation, the author gets several final results, namely the creation of outputs such as the brand formed, logos, banners, packaging, google maps, and social media development.

The use of social media has revolutionized consumer behavior and the way companies operate their businesses. Digital and social marketing provides a great opportunity for organizations by offering lower costs and increased sales. This study aims to explore effective marketing methods in driving sales growth through the use of social media. This study was conducted on food products that have received halal certification and labels from MSMEs in Lebosari, Kendal. This study applies a qualitative approach through a case study method. Data were collected through interviews with MSME actors. The results of the study revealed that there was no increase in sales after the digital marketing seminar held two weeks ago. The strategy implemented remains focused on selling products directly at stalls, without significant changes towards online marketing. This study is limited to the minimal use of social media by MSME actors, who generally choose free platforms for marketing. This study highlights the relationship between marketing strategies, increased sales, and the importance of social media, halal products to be more competitive

The family income improvement business group (UP2K) is one of the Work Programs (POKJA) II of the Village PKK Team to help increase family income. In order for the UP2K program to run properly and correctly, it is necessary to have good and correct administrative bookkeeping as well. As well as professional and trustworthy managers are also the main capital for UP2K development. Therefore, there has been assistance in the preparation of administrative bookkeeping UP2K TP. PKK Tegalrejo Ceper Klaten Village so that the UP2K program Tegalrejo Ceper Klaten Village can develop for the better. This administrative bookkeeping assistance was given to the Special Group (Poksus) UP2K POKJA II TP. PKK Tegalrejo Ceper Klaten Village. This assistance is in the form of training in the preparation of UP2K administration books. The Tegalrejo Ceper Klaten Village Government hopes that UP2K will be more developed and professionally managed. The existence of the UP2K program in Tegalrejo Ceper Klaten Village is expected to increase the development of family economic businesses in Tegalrejo Ceper Klaten Village.

This community service aims to improve the quality of Biru Lancor Batik in Probolinggo by producing print batik and more variation in batik motifs. Batik craftsmen were also given training to improve their knowledge and skills in the batik business. This activity provides positive results in term of increased quality, production capabilities and managing the performance of batik businesses. To achieve a sustainable business, further service can be focused on developing knowledge and skills in processing batik waste, using dyes from environmentally friendly materials such as twigs, leaves, stems and flowers collected from surrounding, creating batik motifs that reflect environmental conservation and creating a work environment that is safer and more comfortable.

One of the businesses that is affected by changes in times and technology is purun crafts . Based on observations, it shows that the biggest problem with the existence of this business is the inability to access the market in a sustainable manner. On the other hand, there is a limited amount of raw materials taken directly from nature in swamp areas that have been converted into housing, and a limited number of craftsmen. Other problems are related to the availability of skilled labor, product durability and the involvement of creativity in producing the product.

Data mining is a technique to dig up new information from a data warehouse, information is seen as very important and valuable because by mastering information it is easy to achieve a goal, this makes everyone compete to obtain information, as well as in trading businesses such as the Iblite Luxury store.  This store is located in Medan close to residents' houses, Sales transaction data will continue to grow, causing data storage to be even larger. Sales transaction data is only used as an archive without being properly utilized. Basically, a dataset has very useful information. Market basket analysis with a priori algorithm is one of the data mining methods that aims to find association patterns based on consumer shopping patterns, so that it can be known what items of goods are purchased in a At the same time, the results of this study found that the highest support and confidence values were Ysl and Chanel with a support value of 50% and confidence of 75%.

Environmental accounting, also known as “Green Accounting” or “Evironmental Accounting”, refers to the process by which businesses or companies incorporate environmental costs into their accounting procedures. Environmental costs are the result of actions that have an impact on the quality of the environment, whether financially or not. The aim of this research is to look at the function, application and impact of environmental accounting on environmental and business sustainability. This research method was carried out using a Systematic Literature Review (SLR). This approach is used to examine and review all research. A total of 52 articles were analyzed in this research. Research Results Environmental accounting has a positive impact on a number of factors related to the sustainability of a business entity, especially company performance through the use of social responsibility as a mediator. Research on environmental accounting Even though Indonesia is a strong country, it still needs improvement because there is not much research there and the topics discussed are limited. The results of this research have consequences for environmental management initiatives and actions that are based on green innovation or environmentally friendly principles and can develop further.

Customer attrition has become the focus of many businesses today – since the online market space has continued to proffer customers, various choices and alternatives to goods, services, and products for their monies. Businesses must seek to improve value, meet customers' teething demands/needs, enhance their strategies toward customer retention, and better monetize. The study compares the effects of data resampling schemes on predicting customer churn for both Random Forest (RF) and XGBoost ensembles. Data resampling schemes used include: (a) default mode, (b) random-under-sampling RUS, (c) synthetic minority oversampling technique (SMOTE), and (d) SMOTE-edited nearest neighbor (SMOTEEN). Both tree-based ensembles were constructed and trained to assess how well they performed with the chi-square feature selection mode. The result shows that RF achieved F1 0.9898, Accuracy 0.9973, Precision 0.9457, and Recall 0.9698 for the default, RUS, SMOTE, and SMOTEEN resampling, respectively. Xgboost outperformed Random Forest with F1 0.9945, Accuracy 0.9984, Precision 0.9616, and Recall 0.9890 for the default, RUS, SMOTE, and SMOTEEN, respectively. Studies support that the use of SMOTEEN resampling outperforms other schemes; while, it attributed XGBoost enhanced performance to hyper-parameter tuning of its decision trees. Retention strategies of recency-frequency-monetization were used and have been found to curb churn and improve monetization policies that will place business managers ahead of the curve of churning by customers.

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy but often face challenges in marketing their products, especially in the digital era. This study aims to design and evaluate the effectiveness of digital marketing training for MSME activists in Sangatta District, East Kalimantan. The research methodology uses a mixed-methods approach with 50 MSME actors as subjects. The training conducted includes the basics of digital marketing, the use of social media, content creation, search engine optimization (SEO), and data analysis.The results show a significant increase in participants' knowledge and skills in digital marketing. Additionally, the training successfully increased sales and product visibility of MSMEs. Training participants began adopting digital marketing strategies and using data analytics for more effective decision-making. These positive impacts indicate that digital marketing training can be an effective solution to enhance the competitiveness and sustainability of MSME businesses. This study recommends the implementation of advanced training and continuous support for MSME actors, as well as collaboration between the government, universities, and the private sector to provide necessary resources. Thus, MSMEs in other regions are expected to benefit from similar programs to face challenges in the digital era.

This research aims to determine the influence of digital marketing and product quality on consumer satisfaction in culinary businesses in Metro City, Lampung Province. The type of research used is explanatory research with a quantitative approach. The population in this research is consumers who have visited and carry out culinary product purchase transactions. The sample used in this research was 100 female respondents taken using purposive sampling, Meanwhile, the data collection procedure was carried out using field studies include interviews, questionnaires, observation and documentation. The research results obtained were analyzed with statistical tools using the smartPLS program, shows that digital marketing and product quality have a positive effect on consumer satisfaction.  

The large number of businesses currently developing shows that economic transactions are increasingly developing. People's needs for fashion and clothing have developed very rapidly and have advanced following world fashion trends, so that many people want to follow developments and dress styles according to the latest trends. Currently, fashion products are one of human clothing needs, so many people are interested in the fashion models that people want. Fashion will continue to change from time to time following increasingly advanced and modern developments. Every year, even every generation, has a different fashion character. However, the development of fashion which continues to advance and develop will always be something interesting to watch or follow according to existing trends because through clothes we can find out many things about people's lives at that time. The formulation of the problem in this research is: Does the value of religiosity influence the interest in buying Ladyfame fashion products, Does product knowledge influence the interest in buying Ladyfame fashion products, Does the value of religiosity and product knowledge influence the interest in buying Ladyfame fashion products, and what is the value of religiosity, product knowledge and purchasing interest in an Islamic business perspective. This research aims to analyze the influence of religiosity values, product knowledge on intention to purchase Ladyfame fashion products and from an Islamic business perspective. This study used quantitative methods. The sample size of 100 Ladyfame consumer respondents is determined the Lemeshow formula. The data analysis method in this research uses SPSS 23. The tests used in this research are validity tests, reliability tests, and hypothesis tests.The results of this study show that the value of religiosity has no significant influence on interest in purchasing Ladyfame fashion products. Product knowledge has a significant influence on interest in purchasing Ladyfame fashion products. And the values ​​of religiosity and product knowledge influence the interest in buying Ladyfame fashion products. Viewed from an Islamic business perspective, the value of religiosity towards buying interest must be in accordance with the values ​​stated in the law of buying and selling which are summarized in the pillars of Bai' As-Salam, namely the existence of sellers and buyers, the existence of goods and money, the existence of sigat (ijab qabul) or contract that has been agreed to by both parties. Meanwhile, product knowledge is also really needed in purchasing activities so that you don't waste your buying interest because Allah really doesn't like people who are wasteful or wasteful. Having Product Knowledge or knowledge about a product means consumers don't spend excessively, because when consumers already know about a product and are interested in buying that product will be more interested in a product that they already know about, so they will be interested in buying a product according to their needs.