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This study discusses the implementation of the commemoration of the Prophet Muhammad’s birthday (Maulid Nabi Muhammad SAW) in Pematang Guntung Village as an effort to strengthen religious values and foster togetherness within the community. The commemoration of the Prophet’s birthday is a long-standing Islamic tradition carried out as a form of respect and love for the Prophet Muhammad SAW. The objectives of this study are to celebrate the Islamic holy day of Maulid Nabi, cultivate the love of the people for the Prophet, develop the potential of the younger generation in the field of religion, and strengthen Islamic brotherhood (ukhuwah islamiyah) among villagers. The research employed a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. The collected data were analyzed in depth to describe how the Maulid event was conducted and its impact on the community. The findings revealed that the commemoration of the Prophet’s birthday brought significant positive effects. In addition to increasing understanding and practice of Islamic teachings, this activity also strengthened social bonds, encouraged youth participation, and raised collective awareness of the importance of preserving religious traditions. Furthermore, the event served as an effective medium to foster ukhuwah islamiyah, a spirit of togetherness, cooperation, and tolerance among community members. The Maulid tradition also functioned as an informal educational medium that instilled noble values, promoted the Prophet’s exemplary character, and reinforced moral development. Thus, the commemoration of the Prophet Muhammad’s birthday in Pematang Guntung Village was not only a religious tradition but also an instrument of education, character building, and social cohesion that reinforced unity and harmony within the community.  

The purpose of this research and community service is to identify the problems that occur in the Sukamulya Cikupa Tangerang community and to conduct outreach activities on the role of parents in shaping a generation with Islamic character in the digital era. The method used is Participatory Action Research (PAR). The PAR method is a research and community empowerment approach that positions the community as active participants in the process of identifying problems and designing solutions. This outreach activity is the result of collaboration between residents, the Izzatin Nisa Islamic study group, Muhammadiyah University of Tangerang, and local community leaders. The community service was carried out at Maditerania Residence Sukamulya, Cikupa District, Tangerang Regency. The outreach participants consisted of housewives, teachers, community leaders, and factory workers, totaling 300 participants. The resource person in this outreach activity was a lecturer from Muhammadiyah University of Tangerang. The results of this research and community service are that there are negative impacts of digital technology devices on the younger generation. To prevent these negative impacts, the role of parents is needed in educating, supervising, and providing digital literacy provisions to the younger generation to avoid negative impacts. There is also a need for public education regarding the role of parents in shaping a young generation with Islamic character in accordance with Islamic teachings in the digital era.

This study aims to analyze the effect of brand image and viral marketing on purchasing decisions of Mixue products among students of the Business Administration Department at Politeknik Negeri Medan. Mixue is one of the contemporary beverage brands that has experienced rapid growth among university students. This popularity is inseparable from the strong brand image it has built and the viral marketing strategy carried out through social media platforms such as TikTok and Instagram, which successfully attract the attention of the younger generation. The research employed a quantitative approach by collecting numerical data supported with explanatory analysis. Data were obtained through questionnaires distributed to 93 respondents selected using purposive sampling, with specific criteria, namely students who had purchased Mixue products. The data were analyzed using a series of statistical tests, including validity test, reliability test, multiple linear regression, classical assumption test, t-test, F-test, and coefficient of determination (R²), with the assistance of SPSS version 27. The results indicate that, partially, brand image has a positive and significant effect on purchasing decisions of Mixue products among Business Administration students at Politeknik Negeri Medan. Viral marketing also shows a positive and significant partial effect on purchasing decisions. Simultaneously, both brand image and viral marketing have a positive and significant influence on purchasing decisions. These findings highlight the importance of brand perception and digital marketing strategies in shaping consumer behavior, particularly among young generations who are actively engaged with social media platforms.

The Cultural Exchange program organized by students of Semarang State University (UNNES) in Kampung Gumut, Kerling, Selangor, Malaysia, is a strategic initiative in strengthening cultural identity while building a network of friendships across nations. Through a non-formal cultural diplomacy approach, this activity introduced the richness of traditional Indonesian culinary such as Soto Semarang, Kopi Tubruk Sumowono, Jamu Turmeric Asam, and Bakwan Sayur, as well as displaying traditional clothing from various regions, including Dayak, Kebaya Encim, Beskap Jawa, Kebaya Jawa, and Bali. The cross-cultural interaction created encourages open dialogue, broadens horizons, and fosters tolerance between communities. The enthusiasm of local residents, active participation in discussions, and the presence of community leaders show that cultural exchanges can be an effective medium in building social solidarity and strengthening Indonesia-Malaysia bilateral relations. This program not only provides a transformative experience for students as cultural ambassadors, but also creates a warm and meaningful communication space. With a participatory approach, this activity has the potential to open up wider collaboration opportunities in the fields of education, social, and culture. Overall, the UNNES Cultural Exchange in Malaysia is a real example of how the young generation can play an active role in cultural diplomacy, strengthen national identity, and build inclusive and sustainable international relations.

Young generations in the digital era face serious challenges in maintaining their Islamic identity due to the rapid flow of globalization, the penetration of popular culture, and the influence of social media, which often contradict Islamic values. This condition has led some adolescents and youth to experience moral degradation, a decline in interest toward religious studies, and a tendency to be more attracted to instant entertainment content. Conventional religious studies that are monotonous are often less appealing to Millennials and Gen Z, thus requiring innovative models of religious education that are relevant, engaging, and suitable for the characteristics of the digital generation. This Community Service Program (KKN) carried the theme “Strengthening Islamic Character of Young Generations through Interactive Multimedia-Based Studies at the Youth, Sports, and Tourism Office of Central Lampung Regency.” The main objective was to improve the understanding, internalization, and practice of Islamic values through creative, participatory, and enjoyable approaches. The program was implemented over one month with eight face-to-face sessions. The methods included interactive lectures, motivational video screenings, Islamic animation, group discussions, digital quizzes, and the establishment of an online discussion group via WhatsApp to maintain continuity of learning. Evaluation was carried out through field observation, pre-test and post-test, as well as in-depth interviews with participants and partners. The results showed an increase in religious understanding from an average of 58% to 82%, with active participation reaching 87%. Moreover, a youth community named Forum Pemuda Islami Lampung Tengah (FOPILTENG) was established, which is committed to continuing monthly studies independently. Technical obstacles such as limited multimedia facilities were successfully overcome by facilitators’ creativity, including utilizing simple devices and free digital platforms. Overall, the interactive multimedia-based approach proved to be effective in enhancing learning motivation, strengthening Islamic character, and fostering togetherness among youth. This model has the potential to be replicated in other regions as a strategic effort to nurture a religious, well-characterized, and competitive young generation in facing global challenges.

Tourist motivation is an important element because it is the driving force for someone to do tourism activities. The younger generation has more potential in traveling because they are more active in knowing tourist attractions. The results of the pre-survey show that the Tarusan Kamang lake in Agam Regency is one of the favorite tourist attractions of generation Z. The purpose of this research is to find out what factors motivate and what factors dominate generation Z tourists visiting a tourist attraction. The method used in this research is descriptive quantitative. Analysis testing uses data tabulation, data description and factor analysis. Based on the results of this study, there are 4 new factors that motivate  generation Z tourists to visit  a tourist attractions, namely relaxation, amenities, location, educational opportunity.

The Independent Entrepreneurship Program is one of the strategic efforts of the Ministry of Education, Culture, Research, and Technology in fostering the entrepreneurial spirit of students through direct experiential learning. This program is present as a forum for students to not only understand entrepreneurship theory, but also to practice in real life the process of building and managing a business. In its implementation, the program involves active collaboration between universities, industry mentors, and field supervisors who play a role in providing direction, guidance, and evaluation of student business development. Through Independent Entrepreneurship, students are given the opportunity to design creative business ideas, run a business on a real scale, and solve various entrepreneurial challenges they face. This activity not only trains managerial, communication, and innovation skills, but also improves critical thinking and problem-solving skills. In addition, students gain valuable experience in terms of teamwork, financial management, marketing strategies, building business networks, and the use of digital technology to support business sustainability. The results of the program implementation show positive impacts, including increased confidence, independence, and students' understanding of the real business world. Furthermore, this program encourages the creation of an entrepreneurial ecosystem in a sustainable campus environment and is able to be the forerunner of the birth of a young generation of Indonesian entrepreneurs who are resilient, innovative, creative, adaptive to changing times, and have high competitiveness. Thus, Independent Entrepreneurship not only plays a role as a skill development program, but also becomes one of the important foundations in preparing students to face the world of work and becoming independent business actors who are professional, visionary, sustainability-oriented, and make a real contribution to the nation's economic development.

This study aims to analyze the influence of content marketing and live streaming on purchasing decisions for fashion products among Generation Z users of the TikTok platform. In the era of digitalization and social media dominance, TikTok has emerged as one of the most influential platforms shaping consumer behavior, particularly for the younger generation. The research adopts an associative quantitative approach using a questionnaire survey distributed to 102 respondents who actively use TikTok for fashion-related content. The collected data were analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4 to test the hypothesized relationships between variables. The results indicate that both content marketing and live streaming significantly and positively affect purchasing decisions. The path coefficients of 0.361 for content marketing and 0.521 for live streaming demonstrate their substantial contribution. Furthermore, the research model yields an R-squared value of 0.640, suggesting that these two independent variables collectively explain 64% of the variance in purchasing decisions among Generation Z. In addition, the validity and reliability tests confirm that all constructs fulfill the eligibility criteria, reinforcing the robustness of the measurement model. These findings emphasize that content-based marketing strategies, when designed to be engaging, interactive, and visually appealing, are highly effective in fostering consumer interest and driving purchase intention. Live streaming, in particular, serves as a powerful marketing tool by offering real-time interaction, product demonstration, and a sense of authenticity that resonates strongly with Generation Z’s consumption patterns. The implications of this research highlight the strategic importance for fashion brands to optimize their digital marketing practices by integrating creative content marketing and live streaming features on TikTok.

Early character education plays a fundamental role in shaping a generation that is not only intelligent but also physically healthy, emotionally balanced, and morally responsible. The cultivation of these values from an early age is crucial to equip children with the resilience needed to face various social challenges in the future. This community service activity was designed to increase awareness among elementary school students regarding three critical issues: the dangers of drug abuse, the practices of bullying, and the detrimental impact of corruption. The program was conducted at SDN 1 Citeluk with the participation of approximately 80 students from grades IV to VI. The educational materials were delivered through an interactive approach combining lectures, group discussions, role-playing, and quizzes. This approach was selected to ensure that the learning process was enjoyable, engaging, and easily understood by children at the elementary school level. During the sessions, students were introduced to the basic concepts of drugs, their harmful effects on health and life, and the importance of avoiding them. Additionally, the program emphasized identifying the various forms of bullying—whether physical, verbal, or social—and encouraged students to develop empathy and mutual respect. Another important aspect addressed was corruption, where students were guided to recognize the value of honesty and integrity through relatable examples in daily life. The results of the activity revealed that students were able to clearly understand the dangers of drugs, recognize the different forms of bullying, and provide examples of honest and moral behavior. This indicates that early character education delivered through interactive and participatory methods can effectively enhance children’s comprehension of healthy and moral values. It is expected that similar programs can be carried out sustainably in elementary school settings as part of continuous character-building efforts to support the development of a responsible and ethical young generation

Personal financial management is an essential skill that needs to be instilled from adolescence to foster healthy and responsible financial behavior. Teenagers are often faced with situations where they must make decisions regarding money, but a lack of understanding and education about finances often leads to consumptive behavior, wastefulness, and a lack of ability to save. However, poor financial habits developed early on can carry over into adulthood and impact a person's future financial situation. Through a Community Service activity conducted by lecturers from the Faculty of Economics and Business, Wijaya Kusuma University, Surabaya (FEB UWKS) at SMA Negeri 2 Mojokerto, students were provided with education on accounting-based personal financial management. The material presented covered basic accounting principles, the importance of recording income and expenses, and how to prepare a personal financial budget. The activity methods included counseling, financial recording simulations, budget preparation, and interactive discussions, designed to encourage active participation and practical understanding. The results of the activity showed that students experienced a significant increase in understanding of the importance of financial literacy. They were also able to prepare a simple budget based on needs and priorities using a basic accounting approach. Thus, this activity is expected to make a real contribution to shaping the character, responsibility, and financial independence of the younger generation. Furthermore, similar activities can be extended to other schools to raise financial literacy awareness among students more broadly and sustainably. Furthermore, the involvement of teachers and school administrators in supporting this financial literacy program is also a crucial factor in maintaining students' desire to understand. With synergy between academics, schools, and students, financial education can become an integral part of the learning process, focusing not only on theory but also on practical application in everyday life.

This study aims to analyze the mediating role of motivation in the relationship between digital servant leadership and collaborative coworker relationships on employee engagement among Generation Z employees at CV. Anugrah Garment Wonogiri. The focus of this study was directed at Gen Z employees working in the sewing department, with a sample of 79 respondents selected using a purposive sampling technique. This study used a quantitative approach with primary data obtained through the distribution of closed questionnaires. The variables used in this study include digital servant leadership as the first independent variable, collaborative coworker relationships as the second independent variable, motivation as the mediating variable, and employee engagement as the dependent variable. The data analysis technique was carried out using Structural Equation Modeling - Partial Least Square (SEM-PLS) through SmartPLS software version 4.0, which allows for the analysis of causal relationships between variables as well as simultaneous mediation tests. The results showed that digital servant leadership has a positive and significant correlation with employee engagement. Similarly, collaborative coworker relationships were shown to have a positive and significant correlation with employee engagement. In addition, motivation also has a positive and significant impact on employee engagement. Furthermore, digital servant leadership and collaborative coworker relationships each have a positive and significant impact on motivation. Furthermore, motivation has been shown to significantly mediate the influence of digital servant leadership on employee engagement, as well as collaborative coworker relationships and employee engagement. Therefore, it can be concluded that motivation plays a significant role as a mediator in strengthening the influence of leadership style and workplace social relationships on employee engagement, particularly among the younger generation working in the garment industry.

Environmental character education from an early age is a strategic step in developing a generation that cares about the natural world. Instilling this value is crucial in concrete ways so that children can understand and directly experience the benefits of protecting the environment. One effort undertaken is through a simple hydroponic learning activity involving children from TKS Kartika V 16. The activity was held once at the Samarinda State Agricultural Polytechnic with the support of lecturers as resource persons. Through a hands-on learning method, the children were introduced to how to grow lettuce and bok choy using a simple hydroponic system. The learning process included an introduction to tools and materials, an explanation of the planting stages, and plant care. Observations throughout the activity showed high enthusiasm among the children. They were actively involved, from preparing the planting medium, planting the seeds, to providing air and nutrients to the plants. This activity fostered a sense of care and responsibility for the plants they grew themselves. Furthermore, the children's fine motor skills were also demonstrated through activities such as arranging the planting medium, sowing the seeds, and assembling the hydroponic equipment. This activity not only developed individual skills but also taught social values such as cooperation and mutual assistance. Children learn to work in groups, help each other, and appreciate each other's roles in the planting process. This hands-on, hands-on approach has proven effective in strengthening environmental awareness in a fun and contextual way. Therefore, environmental education through hydroponics can be a practical, inspiring, and easy-to-implement learning medium for young children, while also serving as a concrete example of how character education can go hand-in-hand with the introduction of environmentally friendly technologies.

Wise financial management from adolescence is an important skill that needs to be instilled early. However, low levels of financial literacy among students often make it difficult for them to manage their pocket money effectively. This community service activity aims to provide financial literacy education to students of SMA Negeri 3 Medan to improve their understanding and skills in managing their pocket money wisely and responsibly. The activity implementation methods included interactive counseling, group discussions, and simple financial planning simulations. The results of the activity showed an increase in students' understanding of basic financial literacy concepts, such as the importance of saving, budgeting, and distinguishing between needs and wants. Furthermore, students also showed high enthusiasm in participating in the activity and were able to independently develop personal financial plans. This education is expected to provide initial provisions for adolescents in developing healthy financial habits and encourage the creation of a more financially literate young generation

This community service program aims to educate students and adolescents at SMA Negeri 1 Medan about the importance of anti-corruption education. This activity is motivated by the increasing attention to preventing corruption from an early age, by instilling the values of integrity, honesty, and responsibility in the educational environment. The implementation method includes interactive counseling, group discussions, and case simulations relevant to students' daily lives. Participants consisted of 180 students from grades 11 and 12 who actively participated in each session. The results of the activity showed an increase in students' understanding of the basic concepts of corruption, types of corruption, and the important role of the younger generation in creating an anti-corruption culture. This education is expected to be the first step in shaping students' character with integrity and legal insight from an early age.

In today's world, many young individuals still lack effective communication skills, a trend that is evident among university students, particularly those from Generation Z. These students, despite having access to technology and social media, are often not taught how to communicate in a professional and respectful manner. This paper discusses the importance of communication skills and their development through the Interpersonal Skills (KI) course. Within this course, students not only develop communication abilities but also both soft and hard skills essential for their personal and professional growth. The course includes various assessments, one of which is the Community Service (PKM) output. This PKM aims to provide students with practical experience in communication by engaging with external partners and presenting ideas related to their academic programs. The activities conducted under this PKM serve as an assignment for the course, contributing to grades for assignments, Mid-Semester Exams (UTS), and Final Semester Exams (UAS). Students are tasked with creating proposals, reports, posters, and videos as part of the assignment, and for the UTS, they present proposals to their partners. The UAS grade is based on the final report presentation, showcasing the results of their PKM activities. Through the KI course, students gain valuable experience in communicating with external partners, collaborating in teams, and presenting their work confidently in front of their peers. These activities not only enhance students' communication skills but also foster leadership qualities and teamwork, preparing them for professional environments. Thus, the KI course plays a crucial role in developing interpersonal communication skills that are essential in today's interconnected world.

The rapid development of technology has made it increasingly important for the younger generation to acquire digital literacy skills at an early age. As technology becomes an integral part of daily life, it is essential to introduce fundamental programming concepts to students to prepare them for the future. This community service program aims to introduce 5th-grade students at Elementary School Emmaus Kediri to basic programming concepts using the Scratch platform. The program adopted the Project-Based Learning (PjBL) method, which emphasizes interactive learning through hands-on activities. The one-day session involved 17 students, who underwent a structured process consisting of a pre-test, material delivery, hands-on practice of creating simple animations, and a post-test. The learning materials included an introduction to the Scratch interface, how to use sprites, and basic coding blocks to develop simple animation projects. The evaluation results indicated a significant increase in students' understanding of basic programming concepts. The majority of participants successfully created simple animation projects using coding blocks and sprites, demonstrating their ability to apply the learned concepts. The students showed high enthusiasm throughout the learning process, indicating a strong interest in digital learning and coding. The high level of engagement further supports the potential for expanding similar programs in the future. This community service activity proved effective in introducing computational thinking and fostering creativity among elementary school students. It also demonstrated the effectiveness of interactive and hands-on learning approaches in enhancing students' digital literacy. As a result, this program has the potential to be implemented in other schools to promote early exposure to programming and support the development of digital skills among young learners

In today's world, many young individuals still lack effective communication skills, a trend that is evident among university students, particularly those from Generation Z. These students, despite having access to technology and social media, are often not taught how to communicate in a professional and respectful manner. This paper discusses the importance of communication skills and their development through the Interpersonal Skills (KI) course. Within this course, students not only develop communication abilities but also both soft and hard skills essential for their personal and professional growth. The course includes various assessments, one of which is the Community Service (PKM) output. This PKM aims to provide students with practical experience in communication by engaging with external partners and presenting ideas related to their academic programs. The activities conducted under this PKM serve as an assignment for the course, contributing to grades for assignments, Mid-Semester Exams (UTS), and Final Semester Exams (UAS). Students are tasked with creating proposals, reports, posters, and videos as part of the assignment, and for the UTS, they present proposals to their partners. The UAS grade is based on the final report presentation, showcasing the results of their PKM activities. Through the KI course, students gain valuable experience in communicating with external partners, collaborating in teams, and presenting their work confidently in front of their peers. These activities not only enhance students' communication skills but also foster leadership qualities and teamwork, preparing them for professional environments. Thus, the KI course plays a crucial role in developing interpersonal communication skills that are essential in today's interconnected world.

The rapid development of technology has made it increasingly important for the younger generation to acquire digital literacy skills at an early age. As technology becomes an integral part of daily life, it is essential to introduce fundamental programming concepts to students to prepare them for the future. This community service program aims to introduce 5th-grade students at Elementary School Emmaus Kediri to basic programming concepts using the Scratch platform. The program adopted the Project-Based Learning (PjBL) method, which emphasizes interactive learning through hands-on activities. The one-day session involved 17 students, who underwent a structured process consisting of a pre-test, material delivery, hands-on practice of creating simple animations, and a post-test. The learning materials included an introduction to the Scratch interface, how to use sprites, and basic coding blocks to develop simple animation projects. The evaluation results indicated a significant increase in students' understanding of basic programming concepts. The majority of participants successfully created simple animation projects using coding blocks and sprites, demonstrating their ability to apply the learned concepts. The students showed high enthusiasm throughout the learning process, indicating a strong interest in digital learning and coding. The high level of engagement further supports the potential for expanding similar programs in the future. This community service activity proved effective in introducing computational thinking and fostering creativity among elementary school students. It also demonstrated the effectiveness of interactive and hands-on learning approaches in enhancing students' digital literacy. As a result, this program has the potential to be implemented in other schools to promote early exposure to programming and support the development of digital skills among young learners

This empowerment program for senior citizens at Banjarnegara Polytechnic focuses on improving agricultural skills, particularly plant propagation techniques. Many senior citizens, despite their extensive farming experience, rely on outdated methods that yield suboptimal results, such as poor seedling quality and low germination rates. The program, held on October 3, 2024, at Banjarnegara Polytechnic, aimed to introduce modern agricultural techniques and enhance the participants' knowledge and skills in plant propagation. A total of 25 participants from the CoE BKL Istiqomah attended, with educational backgrounds ranging from elementary school to bachelor's degrees. The event utilized a combination of lectures, practical exercises, and discussions to provide both theoretical knowledge and hands-on experience. The lecture, conducted in Room C.1.2, introduced the basics of plant propagation, while the practical exercises took place at the nursery field of Banjarnegara Polytechnic. The participants gained valuable insights into modern techniques, which they applied directly at the site, ensuring a better understanding of the processes involved. The post-event questionnaire revealed that many participants still viewed farming as a valuable and promising profession, though concerns about the future of farming and its generational continuity were raised. Many participants expressed concerns about passing on farming traditions to the younger generation, indicating a gap between the older and younger generations in agricultural practices. Overall, the program successfully increased the participants' skills in plant propagation and revitalized their enthusiasm for agriculture. Through this activity, senior citizens have been empowered with modern farming knowledge, bridging the gap between traditional and contemporary agricultural practices. The program also opened opportunities for seniors to engage in the modern agricultural sector, fostering a sense of confidence and motivation to continue contributing to the community’s agricultural development.

This study aims to examine in depth the influence of price, promotion, and switching barriers on customer loyalty of Telkomsel prepaid cards, with customer satisfaction as an intervening variable in Generation Z in West Palu District. This study is motivated by the intense competition in the telecommunications industry and the importance of maintaining customer loyalty amidst the increasing number of service options. Data were collected from 100 respondents who are active Telkomsel prepaid card users through questionnaires. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach using SmartPLS software version 4.0. The results show that the price variable has a significant direct effect on customer loyalty, but does not show a significant effect on customer satisfaction. Conversely, promotion has a significant effect on satisfaction, but does not directly affect customer loyalty significantly. Switching barriers are shown to have a significant effect on both satisfaction and loyalty, indicating that the higher the switching barriers, the more likely customers will remain loyal. In addition, customer satisfaction also significantly affects loyalty. Another important finding is that of the several indirect influences tested, only the path from promotion through satisfaction to loyalty was statistically significant. Therefore, this study suggests the importance of targeted promotional strategies and strengthening switching barriers as effective measures in retaining young customers who are prone to switching services. Furthermore, this study emphasizes that customer loyalty is not solely determined by competitive pricing factors, but is more complex and influenced by customers' emotional and psychological experiences, such as satisfaction with the service and perceptions of the ease or difficulty of switching to another service provider.