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MSMEs (Micro, Small, and Medium Enterprises) play a significant role in supporting economic development and improving community welfare, especially in rural areas like Saringembat Village, Tuban Regency. This community service aims to empower local MSMEs through skill training, enhancing market access, and utilizing simple technologies to help them grow their businesses. The activities involve direct assistance to MSME actors in the fields of crafts, culinary arts, and local agriculture. The outcomes of these activities demonstrate increased income, business growth, and active community participation in strengthening the local economy. Digitalization, including marketing and business management processes, has also been initiated to help MSMEs become more competitive in the current era. Improving community welfare through this development is expected to contribute directly to sustainable development in Saringembat Village.

Entrepreneurship training entitled "Social Innovation in Community Empowerment: Creating New Entrepreneurs Sewing Hajatan Bags and Dasters from Used Sarong Fabric in Kayen Village, Bandarkedungmulyo District" aims to improve technical skills, understanding of social entrepreneurship, and digital marketing strategies for non-productive housewives. This program was implemented on October 27-30, 2024 at the Kayen Village Hall and was attended by 20 participants. The implementation of the activity included a pre-test stage to measure initial abilities, technical training in sewing hajatan bags and dasters, and a post-test to evaluate the results of the training. The post-test results showed an average increase of 65% in sewing skills, understanding of the concept of social entrepreneurship, and product marketing skills. During the training, several obstacles were identified, including limited tools and supporting materials, disparities in the initial skill levels of participants, and the lack of confidence of some participants in utilizing digital platforms for marketing. These obstacles were successfully overcome through intensive mentoring by a team of trainers who provided practical direction and motivation during the activity. As a concrete result, four business groups were formed, namely the Bodeh Group, the Amanah Kreatif Group, the Maju Jaya Sewing House, and the Mak Kreatif Group, which utilize digital platforms such as WhatsApp, Instagram, TikTok, and Shopee to support the marketing of their products. This program not only increases the capacity of individual participants but also creates a sustainable community-based entrepreneurial ecosystem. The results of the training show that the social innovation approach can be an effective solution to significantly empower the economy of rural communities. With proper implementation, this model has the potential to be replicated in other areas to overcome similar problems.

Agroindustry plays a crucial role in the economy, particularly in supporting food security and creating business opportunities in rural areas. However, to remain competitive in an increasingly challenging market, a comprehensive evaluation of financial performance is essential. This study aims to analyze the financial performance of the Tahu Bulat Agroindustry in Buniasih Hamlet, Muktisari Village, Cipaku Subdistrict, Ciamis Regency, using the Du Pont System approach over the 2022–2024 period. The analysis focuses on five key indicators: Assets Turnover, Net Profit Margin, Return on Investment (ROI), Equity Multiplier, and Return on Equity (ROE). The results reveal an average Assets Turnover of 1.42 times, indicating effective asset utilization in generating sales. The average Net Profit Margin of 17.80% reflects the company’s ability to generate net profit from sales. The average ROI of 25.55% indicates efficient asset utilization. The Equity Multiplier has an average of 4.77 times, demonstrating the contribution of the capital structure to asset management. Meanwhile, the average ROE of 125.54% highlights high returns on equity, despite significant declines in the final year. The study concludes that the financial performance of the agroindustry is generally good, but declining indicators in the last year require strategies to improve efficiency and asset management. It is recommended that the company reevaluate its capital structure and enhance operational efficiency to ensure business sustainability.

Village tourism has become one of the alternatives in improving the economy of people in rural areas. The active participation of the community in the development of ecotourism in the village is considered crucial to achieve sustainable success. This study aims to analyze community participation and contribution in increasing local income through the development of tourism in Warnasari village, Paangalengan, Bandung. By understanding the forms of community participation and their impact on income increase, it is hoped that this research can provide effective policy recommendations for sustainable ecotourism development. The method used in this study is qualitative analysis by collecting data through observation, interviews, documentation studies and literature review analysis that supports the theme of this research. The results obtained from the qualitative analysis showed that there was an increase in local registration after tourism development in the Warnasari Village area. However, in addition to the economic impact, this tourism development also has an unfavorable ecological impact so that there is a need for more advanced ecotourism development.

Micro, Small and Medium Enterprises (MSMEs) play an important role in the national economy, especially in rural areas, contributing significantly to income and job creation for the community. However, the sustainability of MSMEs is often affected by financial management challenges, especially the lack of understanding of proper accounting. Accounting as a tool to compile accurate financial information can actually help improve the financial performance of MSMEs, but is often considered difficult by economic stakeholders. Through this activity, it is hoped that MSME stakeholders will gain better awareness and skills in managing business finances, so that participants gain a deeper understanding of accounting and its impact on business stability and growth, and ongoing support and training can also support MSMEs in adopting more complex accounting methods, increasing their professionalism and competitiveness in the market.

Urbanization is a significant social phenomenon in developing countries, including Indonesia, characterized by the movement of populations from rural areas to cities. This process not only alters demographic structures but also brings social, economic, and environmental impacts. Urbanization can be defined as the transformation of homogeneous areas into heterogeneous ones, influenced by various factors, including migration and infrastructure development. This article also explores the relationship between urbanization and digital economic growth, which plays a crucial role in fostering innovation and entrepreneurship. In the digital era, digital marketing has become an essential tool for entrepreneurs to reach broader markets and enhance competitiveness. Through historical and contextual analysis, this article highlights the evolution of urbanization in Indonesia, from the era of kingdoms to colonial influences, as well as the challenges and opportunities faced in managing contemporary urbanization. This research aims to provide insights into the importance of adaptive and sustainable strategies in addressing the dynamics of ongoing urbanization

This community service program aims to increase the use of abundant milk from dairy cows in Sereng Hamlet, Kemiri Village, Puspo District, Pasuruan Regency, through training in making sucked pudding or pudot. The local community, which previously only sold raw milk to collectors with low economic value, is trained to process milk into value-added products that are more attractive to consumers using direct practical methods to facilitate community understanding and skills at every stage, starting from socialization, training theoretically, hands-on practice, to digital marketing. The results of the activity showed that participants not only mastered the technique of processing pudot with various flavors, but also utilized digital platforms to reach a wider market. Apart from improving technical and economic skills, this program motivates communities to innovate and be independent in managing local products. With ongoing support and evaluation, it is hoped that the people of Sereng Hamlet can create new, sustainable business opportunities and strengthen the village economy through diversifying dairy products. This program is expected to become a model for rural economic development that can significantly improve the quality of life of local communities

Processing used cooking oil into aroma candles is an innovation that provides a sustainable business solution for rural areas. Used cooking oil, usually considered household waste, can be converted into economically valuable products such as aroma candles. The process involves filtering, refining, mixing with ingredients such as stearin, colorants, and fragrances, and forming candles in various shapes and attractive scents. In addition to increasing the economic value of the village community, this business also reduces used cooking oil waste that can pollute the environment. With small capital and simple technology, this process can empower villagers, create employment opportunities, increase income, and support environmentally friendly practices. Training and education programs on entrepreneurship and waste management can also grow the business, strengthen the local economy, and raise awareness about the importance of protecting the environment.

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.

Tobacco cultivation in Tejorejo Village is one of the community's main efforts to improve the village economy. This research uses a qualitative descriptive approach to analyze the challenges faced in tobacco cultivation and their impact on the economy of local communities. The challenges found include technical limitations due to climate change which affects the quality and quantity of harvests. Apart from that, fluctuations in tobacco prices on the market which are influenced by external factors such as government policy and global economic conditions also increase the instability of farmers' income. However, tobacco cultivation has a positive impact in encouraging village infrastructure development and attracting investment. Although progress in the tobacco farming sector can encourage rural infrastructure development and attract investment, over-reliance on tobacco as the sole source of income carries major risks, including economic uncertainty and the potential for crop failure which can impact the village economy as a whole.

Indonesia as an agricultural country rich in natural resources, relies heavily on agriculture to support its economy, especially in Central Java where the majority of the population are farmers. However, many rural areas, such as Tegalrandu village in Srumbung, Magelang, face challenges due to limited agricultural knowledge and resources. This study aims to empower farmers in Tegalrandu by improving their agricultural practices through the use of compost as a sustainable fertilizer. This study uses the Asset Based Community Development (ABCD) methodology, which focuses on local strengths and assets to catalyze community-driven development. Participants included local farmers who were engaged through a series of workshops and hands-on training in compost production using household waste and natural activators. The results showed that farmers successfully produced high-quality compost, leading to improved soil health and crop yields. In addition, the community showed increased knowledge and confidence in sustainable agricultural practices. This study underscores the importance of participatory approaches in agricultural development, highlighting the potential of composting to not only increase crop production but also foster economic resilience among rural farmers. The implications extend beyond local agricultural practices, suggesting that similar empowerment strategies can be applied in other rural contexts to promote sustainability and community development.

The Sukolilan Village community's efforts to strengthen the rural economy through animal husbandry is one example of community activities that can boost the rural economy. Snail farming is a business prospect for the village community because it is very easy to cultivate. This research uses a descriptive qualitative method with data obtained through direct surveys to snail cultivators. The results of this study can provide an understanding that snail cultivation has a great opportunity to be practiced and expanded to improve the village economy.

Stunting is a chronic nutritional problem caused by multiple factors, one of which is early marriage. Early marriage is still common, especially in rural areas, households with a low economy and low education. The aim of this service is through the promotion of early marriage to provide education about the dangers of early marriage as an effort to prevent stunting. By using a pre-test and post-test questionnaire, the researchers were able to determine the average number of respondents who understood the information before and after being socialized on the topics of early marriage through 3M, stunting, and reproductive health. After calculating the average, the researchers found that students at SMA Negeri 4 Pandeglang, before being given counseling had an average score of 54% and after being given counseling had an average score of 92%.

Urbanization is a social phenomenon that continues to increase and has a major impact on rural communities. This study aims to examine the impact of urbanization on the social and economic life of the Puncak village community. The study was conducted using a qualitative approach and case study method in Puncak Village with data collection techniques through in-depth interviews, observations, and documentation studies. The sample in this study was the Village Head, Communities who carried out urbanization in various regions and community leaders. Based on this study, the author can conclude that the impacts that occur in society due to the influence of urbanization include; increasing income used by urbanists to build houses, buy land for assets, provide assistance to the community for self-reliance. Universally, urbanization has a positive impact on the lives of urbanists, although some urbanists are unable to survive and choose to return to the Village.

The village is the smallest unit in the government structure in Indonesia which plays an important role in managing local resources and development at the village level. Law Number 6 of 2014 concerning Villages states that village governments are responsible for managing government programs aimed at the interests of the community. Village-Owned Enterprises (BUMDes) have become an important part of the government's efforts to develop the rural economy and reduce the economic gap between urban and rural areas. This research explores the role of BUMDes directors in managing BUMDes using Alif's theory in Nurdin (2014) with four indicators: regulator, dynamist, facilitator and catalyst. This research uses a descriptive qualitative method, which aims to produce descriptive data in the form of written or spoken words from people and behavior observed from the phenomena that occur.

This community service was carried out in Sumbersari Hamlet, Mojojajar Village, Kemlagi District, Mojokerto Regency, with the aim of increasing the community's knowledge and skills in cultivating grass jelly plants to boost their economy. Community service activities last for 3 months and use counseling and mentoring methods. Counseling is carried out by providing material about the cultivation of grass jelly plants, including planting, maintenance and harvesting techniques to converting them into economically valuable products such as grass jelly ice and organic fertilizer from grass jelly waste. Mentoring is carried out by helping the community apply the material that has been presented in the counseling. The results of community service show a significant increase in community knowledge and skills in cultivating grass jelly plants after participating in counseling and mentoring. This is proven by the increasing number of participants who succeeded in harvesting grass jelly and their harvests. This increase also has a positive impact on the economy of the people of Sumbersari Hamlet, as can be seen from the increase in their average monthly income. The success of this community service shows that grass jelly cultivation can be a promising business alternative to improve the economy of rural communities. This community service program can be replicated in other areas with similar conditions.

Tunjungrejo Village is a clear example of how religious and cultural symbols can become the collective identity and existence of a community. This article describes how symbols such as the cross, coconut shoots, rice, cotton and mountains are not only the dominant manifestation of Christianity in the village, but also display the social dynamics and cultural diversity that exist. These symbols not only illustrate history and religious, economic traditions but also depict the values ​​upheld by society, such as tolerance and interfaith coexistence. Even though there is a Muslim minority in the community, the existence of these symbols reflects an effort to maintain collective identity and existence, while remaining open to interaction and integration with other groups in society. So that it can improve the economic level of village residents through the creative economy. Thus, Tunjungrejo Village is an interesting location to research in understanding the complexity of the relationship between cultural symbols, collective identity, and social dynamics in the context of rural communities.

CV Bawi Bakena UMKM is the only herbal cosmetics producer in Palangka Raya City, but has not yet met the legal requirements for the class B cosmetics industry. The aim of this service activity is to provide effective assistance in obtaining a CPKB certificate so that CV Bawi Bakena cosmetics producing UMKM can obtain legality. product. in supporting the micro economy in the city of Palangka Raya. The mentoring model used is the PRA (Participatory Rural Appraisal) approach, where service providers and the community are directly involved in optimizing all existing potential. This service activity uses two stages, namely: the process of repairing building floors and workshops to obtain a class B industrial CPKB permit. The results of the service carried out show progress in fulfilling the submission requirements documents such as the issuance of plan approval from BPOM RI and completeness of production documents for the CPKB permit such as raw material documents, product packaging documents and industrial waste management. Palangka Raya, as a city that has plant biodiversity, has the opportunity to make herbal cosmetics a regional superior product.

This study aims to empower farmer groups in applying appropriate technology to rice farming productivity in Sukajadi Village, Sadananya District, Ciamis Regency. The research methods used include field surveys and analysis of productivity data from farmers who apply this technology compared to those who do not. Primary data was collected through structured interviews with farmers and direct observation in the field during the research period. Data analysis was carried out by comparing rice production results, efficiency of using agricultural inputs, and farmer income before and after adopting appropriate technology. The research results show that the adoption of appropriate technology significantly increases rice productivity in terms of the number of harvests per hectare and reduces the costs of certain inputs such as fertilizers and pesticides. In addition, farmers who apply this technology also report better income increases compared to conventional methods. These findings support the importance of implementing appropriate technology in improving food security and the economy of farmers in rural areas such as Sukajadi Village. This research contributes to expanding understanding of the practical benefits of appropriate technology in the context of rice farming in Indonesia.

Service is the main task of state apparatus. The scope of public interest services and services covers a broad field of public life. This mandate is contained in the 4th paragraph of the Preamble of the 1945 Constitution, but in practice, Indonesian public services have not run well. Provisions of public service to public civil servants are actually the result of the functioning of state institutions as civil servants. Therefore, the position of government agencies in staffing is very strategic because it determines the extent to which the government can best serve the community. .According to the purpose of the establishment. The results of this study indicate that the role of the village government in improving the economy of rural communities can be seen from the indicators of this study: governance, development implementation, community empowerment, and village community empowerment. The research method used to compile this article is a library survey. That is, reviewing the journal references we find and adapting them to the topic of this article. Based on the literature and reviews conducted in these journals, we found an impact between the welfare of teaching staff and improving the quality of education.