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ABSTRACT This study aims to discuss Yura Yunita's song, "Ujar Batin". This song has a meaning about a woman's self-acceptance. Given the many problems experienced by women regarding anxiety, depression, fear, beauty standards, toxic femininity. This research includes qualitative descriptive research based on the constructivism paradigm. The method used in this study was Roland Barthes' semiotic analysis. This research shows the existence of selflove messages conveyed by songwriters, especially regarding the process of self-acceptance which is very complex according to what many women experience.       

Advertising is one of the mass communication media in the form of visual, audio, writing, or a combination of audio-visual. As with any communication in general, every advertisement must have an implicit or explicit meaning contained therein which is addressed to the public. Marajan as one of the syrup products in Indonesia, often makes advertisements that are full of meaning with attractive packaging. The purpose of this study is to find out the meaning of the dragon in Marjan 2023 advertisement "Baruna Sang Guardian of the Ocean" by using a qualitative descriptive theory approach and Roland Barthes' Semiotics theory which interprets something based on the denotative and connotative meanings of signifiers, signifieds and signs that exist in an object. The results of this study indicate that the dragon in the ad refers to a social disaster caused by humans who often throw plastic waste into the ocean.

This study aims to reveal the anomaly of female domination: the moral message in Djarum 76 advertisement version of the genie is afraid of the wife, by representing something that is not visible on the surface. This article is a qualitative descriptive research type with Roland Barthes' semiotic analysis based on Stuart Hall's representation theory. Primary data through observation of text and audio-visual images from advertisements, and secondary data from relevant literature, then analyzed based on the concept of The Codes of Television. The results of the study show: in the Djarum 76 advertisement, the version of the genie is afraid of his wife, builds the image that men are afraid of their wives, which can be seen from the activities, sounds, expressions, camera techniques, and existing ideology. This anomaly is a reality that occurs a lot in the reality of society where a household is dominated by the wife. The research implication, narrative experience brings the consumer's mood to the narrative which is carried as a moral message. More specific research is needed to reveal the atmosphere of the relationship built on the research focus.  

            This study aims to describe and analyze the symbolic forms, both connotative and denotative meanings contained in the Ngamuan Gunung Perak ceremony at the Dayak Maanyan traditional wedding using semiotic studies.             The method used in this research is descriptive qualitative. The source of the data in this study was secondary data from video shows of Maanyan Dayak traditional wedding documentation. The instrument in this study is a documentation guide. Documentation guidelines are carried out by analyzing symbolic forms. The data analysis technique used in this study uses the semiotic study of Roland Barthes' theory of two-stage signification (Two orders of signification).             The results of the research on the Ngamuan Gunung Perak procession that have been studied are sixteen symbolic forms of the existing denotative and connotative meanings. The symbolic forms are (1) the process of finding the complete silver mountain, (2) the process of finding and bringing the silver mountain to the bride and family, (3) the dance five times around the silver mountain by Wadian Bawo and Wadian Dadas, (4) Wadian calling the two the parents of the bride and groom, (5) lifting the silver mountain three times, (6) dancing nine times around the silver mountain by the bride and family, (7) Sangku, (8) Weah, (9) Pasike Tree, (10) Taringit , (11) Taringit's highest peak, (12) Silver money, (13) Banknotes, (14) Paper money at the end, (15) Junyung bowl, and (16) candles.

Shin Tae Yong is a man from South Korea where he is the soccer coach for the Indonesian National Team. He became famous since becoming a coach because he won the match between Indonesia and Malaysia with a score of 4-1. Since then, he has been partnered with by many big brands to be used as an advertising model. Kopi Luwak advertisement is one of the brands that made Shin Tae-yong an advertising model. The purpose of this research is to analyze how Shin Tae-yong's masculinity is portrayed in Luwak coffee advertisements. The research method used in this study is the semiotic analysis method of Roland Barthes. According to Roland Barthes, there are three cores of semiotics, namely denotative, connotative and myth. The results of this study found that several advertisements, such as the scene of drinking coffee before playing football.

Film berperan sebagai alat komunikasi massa yang berfungsi untuk mempengaruhi penonton berdasrkan isi pesan yang terkandung di dalamnya. Film Enola Holmes 2 merupakan film bergenre misteri yang berlatarkan tahun 1800-an di London Inggris. Film ini menceritakan tentang kejadian di masa lampau di mana pada saat itu para buruh belum mendapatkan kesejahteraan dan hak-hak mereka dalam bekerja. Dari film ini karakter perempuan sekaligus tokoh utamanya digambarkan sebagai subjek narasi aktif yang kerap menyampaikan pesan-pesan feminisme. Topik feminisme menjadi alasan peneliti memilih film ini karena selama ini perempuan hanya digambarkan sebagai objek  yang pasif dalam sebuah film. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode semiotika Roland Barthes. Dalam film ini menggambarkan perempuan yang berada dalam posisi yang tidak menguntungkan akibat kontruksi sosial budaya yang dibangun oleh masyarakat.  

This research was conducted to find out the message to be conveyed by the lyrics and music video Tutur Batin by author Yura Yunita. Pop vocalist Yura Yunita has hit the Indonesian music scene since childhood. One of the songs written and performed by Yura Yunita is called Inner Speech and features her singing. This is what interests academics to conduct a more in-depth analysis of the music video for the song Tutur Batin. By breaking the video clips into various scenes related to the representation of feminism and categorizing them according to Barthes's view system which includes denotative meaning, connotative meaning, and myth, the analysis technique used in this research is data analysis using Roland Barthes semiotics. The research findings show that the videos depict strong women who can express themselves by being themselves. She had the choice to be like other women in society's eyes, but she chose to be herself. This is the same as the principle of self-acceptance feminism, which states that in order for women to live as equals in society, they must have the freedom to express themselves however they choose.  

The film Lenyap dalam Sunyidirected by Muhammad Fajruchi K is a film produced by Fisabilillah Production which won the 2016 Bandung Islamic Film Festival at Pasundan University, Bandung. The purpose of this research is to analyze the characterization of the short film Lenyap dalam Sunyiusing Roland Barthes' semiotic analysis. The meaning of the denotation related to the depiction of the film characters Vanishing in Silence appears in scene 1 with the main characters Prana, and Bardi with the boarding house setting in the morning, then the supporting characters, namely Ziya and Sukma, appear in scenes 4 and 5, scenes meeting at the campus park. The connotative meaning that appears in the character description of the film Lenyap dalam Sunyiis that the character Bardi is a religious person, Bardi is a figure who always reminds Prana in terms of kindness. Prana is a young man who is energetic, looks fashionable, and likes poetry (a poetic person), while Ziya is a Muslim woman, marked by a syar'i dress that covers her nakedness. Ziya is a cousin of Bardi, while Sukma is a symbol of a Muslim woman who is characterized by wearing a khimar and syar'i robe that covers her genitals. Sukma's character is different from Ziya, the depiction of Sukma's character is an energetic woman who seems shy. The myth in this study is the reality that occurs in society that everyone has different characters according to the upbringing of both parents, as well as their education.

Da'wah through film is considered effective because film has advantages that other media do not have. Film media has advantages as a propaganda medium. Da'i in conveying his da'wah message can be played by a player character in a film production, it doesn't have to be a lecture like taklim. Indirectly, the audience does not feel that they are being lectured on. Da'wah messages in films are easier to convey to the public. The research used is qualitative research. This study describes how Roland Barthes's Semiotics analysis is contained in the film "Laa Tahzan" by Danial Rifki. Analysis of the film Laa Tahzan is presented in the form of image fragments using Roland Barthes' semiotic analysis. As a Muslim, you can determine a firm stance on invitations to follow the procedures for worship of other religions in a good way. That an Indonesian Muslim can survive in a foreign country (Japan) to be able to defend his faith and the level of trials in life remains the same and will apply as long as we live. It is certain that interfaith marriages will not be possible to realize the Sakinah family as the main purpose of carrying out marriages. In Islam, there are clear laws regarding marriage. Advise everyone who will marry should pay attention to the prospective bride.

Online media news is known for its lack of credibility in conveying information and its lack of prioritizing objectivity (accuracy, fairness , completeness) in pursuit of instantaneousness. There is quite a bit of news that puts Muslims in a corner, creating a negative image of the Islamic religion . This research aims to find out how the Radar Bogor media presents news content, as well as knowing the accuracy of news content about Islam on the Radar Bogor online media. This research uses the library research method or library study using Roland Barthes' Semiotics. The assessment categories in analyzing accuracy are in accordance with research conducted by the Press Council in reporting research on 28 newspapers in Java in 2004, including checking, writing errors, relevant news sources, title and content accuracy, photo and content accuracy. The results of the research show that in terms of checking and rechecking, suitability of photos and news content, relevant news sources, suitability of news titles and content, Radar Bogor accurately presents news about Islam. However, in news writing, the 5W 1 H element is complete, the sentences are connected to each other. In spelling, typos or typos were found in 6 news stories which did not reduce the original meaning.