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The personal care product industry, particularly bath soap, is becoming increasingly competitive as public awareness of health and hygiene grows. Lifebuoy is a long-trusted bath soap brand, but according to data from the Top Brand Index 2021–2024, Lifebuoy is experiencing a significant downward trend. This situation indicates a problem in consumer purchasing decisions, making it crucial to examine the factors influencing it. This study aims to analyze the influence of advertising and brand image on purchasing decisions for Lifebuoy bath soap in Semarang City, with purchase intention as an intervening variable. This study used a quantitative approach with explanatory research. The population in this study was all Lifebuoy bath soap users in Semarang City. The sample was determined using a non-probability sampling method using the Lemeshow formula, resulting in 96 respondents. Data analysis techniques used Descriptive Statistical Analysis, Measurement Model Evaluation (Outer Model), and Structural Model Evaluation (Inner Model) using the SmartPLS 0.4 application. The results of the study indicate that advertising has a direct influence on purchasing decisions, brand image has a positive and significant influence on purchasing decisions, advertising does not have a significant direct influence on purchase intention, brand image has a positive and significant influence on purchase intention, purchase intention has a positive and significant influence on purchase decisions, purchase intention mediates the relationship between advertising and purchase decisions, and purchase intention mediates the relationship between brand image and purchase decisions.

The development of digital technology requires villages to transform not only their governance but also their public awareness of digital opportunities and risks. However, the process of digital transformation cannot be separated from the local socio-cultural context. This Community Service (PKM) activity aims to strengthen local wisdom-based transformational leadership as a strategy for dealing with digital dynamics in Pesanggrahan Village, Kutorejo District, Mojokerto Regency. The implementation methods included a situation analysis, program socialization, digital literacy seminars, discussions on Pancasila values, and mentoring for village officials, community leaders, religious leaders, and Karang Taruna youth. The activity results showed an increase in participants' understanding of digital literacy, media ethics, and the relevance of local values, such as cooperation, deliberation, and tolerance, in supporting the village's digital transformation. The community also showed enthusiasm for participating in the development of digital content and technology-based services. This PKM concluded that effective digital transformation requires adaptive, character-based leadership rooted in local cultural values. Collaboration between universities, village governments, and communities is an essential prerequisite for promoting inclusive and sustainable social change.

This study aims to estimate changes in the Indonesian Sharia Stock Index (ISSI) from 2020 to 2025 using the Autoregressive Integrated Moving Average (ARIMA) model. The growth of the Islamic stock market in Indonesia has increased rapidly, driven by public awareness of investments that follow sharia principles, as well as changes in macro and microeconomic conditions, especially during the COVID-19 pandemic which has had a significant impact on the financial market. This study relies on monthly ISSI data taken from official sources and analyzed with a quantitative approach using the time series method using EViews version 13 software. Statistical analysis and stationarity tests indicate that the ISSI data exhibits an increasing trend pattern and quite high volatility, so that a differentiation process is necessary to achieve stationarity. Based on the results of model testing and the selection of optimal information criteria, the ARIMA (1,1,1) model was selected as the most appropriate to capture the autocorrelation pattern and produce accurate short-term predictions. Projections indicate a stable growth trend until the end of 2025, with an estimated index of more than 8.3 million. The findings of this study indicate that the ARIMA model is an effective tool for forecasting ISSI movements and can be a strategic consideration for investors, financial institutions, and policymakers in developing sustainable investment strategies in the Indonesian Islamic stock market.

Nutritional problems in toddlers remain a public health challenge in Indonesia, including in Tarakan City, North Kalimantan. The 2018 Basic Health Research (Riskesdas) data shows a high prevalence of malnutrition, severe malnutrition, and stunting in toddlers, with data showing that based on the body weight index (BB/A) the prevalence of malnourished toddlers is 3.9% while 13.8% of toddlers are undernourished. Based on the height-for-age (H/A) index, there are 11.5% of toddlers with very short nutritional status and 19.3% of toddlers with stunted nutritional status. Meanwhile, based on the weight-for-height (BB/H) index, the proportion of very wasted children is 3.5%, undernourished children are 6.7%, and overweight children are 8% (Riskesdas, 2018). Because of these problems, early nutrition education efforts are needed. This community service activity aims to increase the knowledge of toddler mothers about the importance of balanced nutrition for children, especially through the use of UHT milk as a nutritional supplement, as well as strengthening the role of integrated health posts (Posyandu) in monitoring child growth and development. Thus, this community service activity contributes to raising public awareness of the importance of meeting toddler nutritional needs and is expected to support government programs to reduce the prevalence of stunting in Tarakan City.

Drug abuse (Narcotics, Psychotropics, and other Addictive Substances) is a serious problem that can threaten the younger generation, especially in the Panggung Kidul Village area. The lack of public understanding, especially teenagers, regarding the dangers and negative impacts of drug abuse is one of the factors that influence the high risk of substance abuse. Therefore, innovative and interactive educational media are needed to increase public awareness and understanding regarding the prevention of drug abuse. This study offers a solution by designing and developing educational media based on Augmented Reality (AR) technology as a visual and interactive tool that conveys information in an interesting and easy-to-understand manner. The use of smartphones as the main device in AR applications makes this media more easily accessible to various groups of people. The test results using the System Usability Scale (SUS) method showed a user satisfaction level of 96% which is included in the Acceptable category. Thus, this AR-based educational media is expected to be an effective means of increasing public understanding of the dangers of drug abuse and encouraging early preventive efforts.

This study analyzes motor vehicle tax (PKB) compliance at the Binjai SAMSAT Office (2020–2024) using a quantitative descriptive approach. Significant fluctuations were detected: a drastic decrease in 2023 (83.98%) and a sharp increase in 2024 (167.91%). Service quality and taxpayer awareness have a positive effect on compliance. However, the tax amnesty policy and the effectiveness of fines have complex impacts and are strongly suspected of causing late payments and reducing the deterrent effect. The decrease in compliance in 2023 is thought to be related to the tax amnesty policy, which reduces incentives to pay on time. Conversely, the surge in compliance in 2024 can be explained as a response to improved services and a more intensive tax awareness campaign. While tax amnesty may help increase revenue in the short term, this study highlights the importance of consistent enforcement of sanctions to maintain long-term payment discipline. Recommendations include improving services, improving tax education, and evaluating fines and the tax amnesty policy. This research also emphasizes the need for a deeper understanding of the impact of amnesty policies on tax compliance patterns, as well as the crucial role of public awareness in increasing compliance with tax obligations. By utilizing empirical data, this study provides valuable insights for future tax policy improvements.  

This research is motivated by the widespread use of non-standard Indonesian on social media, which has resulted in low public awareness of the importance of implementing Indonesian according to the rules.The purpose of this study is to analyze Instagram users’ awareness of using standard Indonesian words and to assess the effectiveness of language coaching through social media. The research employed a qualitative descriptive method with a case study approach, where data were collected through polls using the Instagram Story feature, observation of uploaded content, and analysis of audience interactions between account managers and followers. The findings show that most social media users still tend to use nonstandard word forms in daily communication. However, after receiving coaching through educational content, there was a significant improvement in understanding and applying standard word forms. This study concludes that Instagram can serve as an effective and engaging medium for language development, as it can reach diverse audiences and encourage users to be more aware, responsible, and wise in using proper Indonesian according to the norms of the Kamus Besar Bahasa Indonesia (KBBI) and the Pedoman Umum Ejaan Bahasa Indonesia (PUEBI).

This study investigates the role of the Civil and State Administration (Datun) of the Central Kalimantan High Court in providing legal services free of charge to residents of Palangkaraya City. The purpose of this study was to determine how the legal services are carried out, the perceived advantages and challenges faced by the prosecutor's office when carrying out their duties. Based on Law No. 16 of 2004 concerning the prosecutor's Office of the Republic of Indonesia, which has been amended by Law No. 11 of 2021, the Datun Division has the authority to provide assistance, consideration, and legal services both inside and outside the court. Research shows that legal services and consultations and through the Halo JPN online platform provide legal services easily and directly to the community. In addition to raising legal awareness, this activity also strengthens the role of the prosecutor's office as a law enforcement agency focused on public service. However, legal services still face several challenges such as low public awareness of the law, lack of human resources, and inter-agency bureaucratic problems.

The rapid development of digital technology has driven the advancement of the gaming industry in Indonesia, including the emergence of local games such as DreadOut by Digital Happiness, which has gained international recognition. However, this success is accompanied by serious challenges in the form of piracy through illegal websites that harm copyright holders. This study aims to analyze the legal protection of the game DreadOut against piracy practices based on Law Number 28 of 2014 concerning Copyright. The method used is a normative juridical approach through statutory analysis and literature study. The findings show that DreadOut is a copyrighted work categorized as a video game and is legally protected. Nevertheless, law enforcement against piracy still faces various obstacles, such as the complaint-based offense system, low public awareness, and the ease of access to piracy sites. Therefore, stronger inter-agency cooperation, policy reforms to shift complaint-based offenses into ordinary offenses, and public education to increase respect for intellectual property rights are needed. Effective legal protection will support the growth of the local gaming industry and ensure the sustainability of Indonesian creative works in the digital era.

Sexual violence remains a pervasive human rights violation globally, with nearly one in three women experiencing physical or sexual abuse in their lifetime (UN Women, 2024). In Indonesia, the National Commmision on Violence against Women (Komnas Perempuan) reported 330,097 cases in 2024, of which 26,9% were sexual violence. Despite Law No. 12 of 2022 on the Crime of Sexual Violence (UU TPKS), gaps persist between legal enforcement and public awareness, emphasizing the need for effective advocacy. This study investigates the rol of digital media in human rights advocacy by analyzing KemenPPPA’s Instagram Reels campaign titled “Three Years Since the Enactment of the Sexual Violence Law.” Using a qualitative descriptive approach, data were collected through digital observation and documentation of the video, captions, and public comments. Framing Analysis (Entman, 1993) identified problem definitations, moral evaluations, and proposed solutions, while Normative Content Discourse Interpretation (NCDI) interpreted content based on national law and international human rights standards, particularly CEDAW. Findings show that the campaign communicates key human rights values, including victim protection, gender equality, and justice. The study highlights the potential of digital media as both an educational tool and platform for social participation, stressing participatory legal communication to complement formal law enforcement and advance women’s rights in Indonesia.

This study aims to analyze the use of Instagram as a medium for language development in the correct use of the preposition "di" according to the guidelines of Ejaan yang Disempurnakan (EYD) edition V. Although the Indonesian language has clear writing rules, inaccuracies in the use of the preposition "di" are still frequently found in both print and digital media. One of the contributing factors is the low level of public understanding of these rules. Therefore, language development through Instagram is considered an effective way to raise awareness and improve understanding among the public. This research employs a descriptive qualitative approach, collecting data through Instagram’s polling feature, which allows the researcher to measure audience understanding of the correct usage of "di". The results show an increase in audience comprehension after receiving explanations regarding the correct usage, although many respondents still showed inaccuracies in the use of "di". Therefore, a broader and more sustained language development effort via social media is needed to enhance public awareness of correct prepositional writing. This research is expected to serve as a foundation for the development of more interactive and practical language development strategies, especially in the context of social media. Keywords: 

The increasing public awareness of global environmental issues has encouraged the emergence of the green consumerism trend, or environmentally friendly consumption behavior, across various segments of society. This shift in consumption patterns occurs in response to growing environmental sustainability challenges and climate change, which demand consumers to be more responsible in selecting, using, and disposing of products. Consumers no longer consider only price and quality, but also the environmental impact of the products they consume. This study aims to analyze the concept of green consumers, identify the factors influencing green consumption behavior, and examine its implications for the modern business environment. The research method employed is a literature study (library research) using a qualitative descriptive approach, reviewing various sources such as scientific journals, books, research reports, and recent publications relevant to the topic of green consumerism. The results indicate that environmental awareness, sustainable lifestyle values, concern for ecological impacts, as well as social influence and digital media, are the main factors shaping green consumer behavior. Furthermore, the study finds that companies capable of adapting to the green consumption trend through eco-friendly product innovation, sustainable business practices, and the implementation of corporate social responsibility will gain a positive corporate image, increase consumer trust, and create competitive advantages in an increasingly environmentally conscious market.

Child exploitation is a serious violation of human rights that involves children as victims. In Indonesia, such cases frequently occur due to severe economic pressure, lack of education, weak social supervision, and inadequate law enforcement. Children are often used as laborers or sources of income, either directly in the informal sector or through digital media. This study aims to examine how the juvenile criminal justice system in Indonesia addresses cases of child exploitation and to evaluate the effectiveness of legal protection for child victims. The research employs a normative juridical approach by referring to statutory regulations and relevant legal concepts. Data were collected from various primary legal sources, including the Child Protection Law and the Juvenile Criminal Justice System Law. The findings indicate that although legal regulations are relatively clear and firm, their implementation in practice remains problematic. Coordination among institutions is not yet effective, social rehabilitation for victims is insufficient, and public awareness regarding children’s rights remains low. Law enforcement also has not fully prioritized the restorative justice approach, which emphasizes victim recovery and active community involvement. Therefore, stronger and more integrated legal policies, improved law enforcement capacity, and the empowerment of families and communities are required to ensure sustainable child protection.

River pollution has become one of the serious environmental issues in Indonesia, including in the Gelis River in Kudus City. The lack of public awareness—especially among the younger generation—in maintaining river cleanliness highlights the need for effective and engaging educational media. This study aims to design an Android-based educational game as an interactive learning tool for children aged 7 to 12 years to raise their awareness about the importance of keeping rivers clean. The research method used is Research and Development (R&D), employing the ADDIE development model (Analysis, Design, Development, Implementation, Evaluation). The game developed, titled RiverCourse: Petualangan Menjaga Sungai (RiverCourse: The Adventure of Protecting the River), features a sidescrolling mechanic with a visual style combining pixel art and cartoons, suited to the cognitive development stage of children. Testing was conducted on the target age group through observation and simple questionnaires.

The rapid development of information and communication technology has transformed the way people access information, interact, and live their daily lives. In this regard, students from the Mathematics Education Study Program at the State Islamic University of North Sumatra conducted "Smart Socialization" during a community service activity in Jaharun A Village, Galang District. The main objective of this community service activity was to increase awareness and understanding among residents of Jaharun A Village, Galang District, regarding the importance of digital literacy in facing the challenges of AI-based disinformation on social media. The implementation methods included initial observation, outreach, and interviews. The results of this activity indicated high community enthusiasm, active participation, and a better understanding of how to use social media wisely and responsibly. This activity successfully built critical public awareness of the importance of verifying information before sharing it and increased local community preparedness for the complex digital information era. This activity is expected to become a model for applicable and sustainable digital literacy education in rural areas.

A will is a legal instrument that enables an individual to determine the distribution of their assets after death. One type recognized in the Indonesian Civil Code (KUHPerdata) is the closed will (testament olograph), written or signed confidentially by the testator and submitted to a notary before four witnesses. This form of will emphasizes secrecy and the protection of the testator’s final intentions, requiring a clear legal framework to ensure its validity and lawful execution. Within this framework, the Balai Harta Peninggalan, or Heritage Hall, functions as a state institution responsible for receiving, safeguarding, unsealing, and executing closed wills after the testator’s death. The institution’s role ensures that the process is orderly, transparent, and legally compliant. This study examines the procedural mechanism for administering closed wills by the Balai Harta Peninggalan, covering the stages from unsealing to execution in accordance with statutory provisions. Using a normative juridical method with statutory and conceptual approaches, the research analyzes the Civil Code, implementing regulations, and legal literature. The findings show that the execution of closed wills under Balai Harta Peeninggalan’s authority is well regulated under Indonesian law and plays a key role in ensuring legal certainty and protecting heirs’ rights. However, administrative obstacles and low public awareness remain significant challenges.

This study aims to analyze the marketing strategy of the Wadiah Savings Product (Hanabung) at KSPPS Hanada Quwais Sembada using a SWOT approach to identify internal strengths, weaknesses, external opportunities, and threats influencing the institution’s marketing performance. The research employs a descriptive quantitative method supported by qualitative data obtained from interviews with five key informants. Data analysis was conducted using the IFE and EFE matrices to evaluate the weight, rating, and score of each strategic factor. The findings indicate that KSPPS Hanada’s major strengths include strong member loyalty, personalized services, and compliance with sharia principles. The main weaknesses are conventional promotional activities, limited marketing human resources, and insufficient digital innovation. Opportunities arise from increasing public awareness of Islamic finance, while threats come from digital financial service competition and low financial literacy levels. With an IFE score of 3.10 and an EFE score of 2.75, the institution is positioned within a growth strategy. The study highlights the need for more innovative and adaptive marketing strategies through digitalization, human resource development, and continuous financial literacy initiatives.

Ecofeminism encompasses a broader perspective, linking environmental issues with social issues. Previous research has shown that environmental discourse generated by various actors, including the government, NGOs, and the media, plays a significant role in shaping public awareness and behavior. However, the phenomenon of women often being excluded from decision-making regarding environmental policies requires special attention. In this digital era, women can share stories, adaptation strategies, and sustainable practices in addressing environmental issues through various platforms. This study aims to analyze the ideology of the women's community embodied in eco-discourse on the Modern Women Bali magazine. The research method applied is a qualitative method with data in the form of eco-discourse on the Modern Women Bali magazine. Results show that the ideologies of ecofeminism found in the media include women’s environmental care, women’s support for local sustainability, women’s role as guardian of nature, and women’s growth through nature.

Effective waste management is a crucial challenge in maintaining environmental cleanliness and sustainability, especially in rural areas. This study aims to analyze the development of waste banks as a sustainable waste management solution in Jl Sosro GG 1001 Village. The research method used is qualitative descriptive with data collection techniques through field observations, in-depth interviews with residents and waste bank managers, and documentation of activities. The results of the study show that the existence of waste banks is able to increase public awareness in sorting and managing household waste. In addition, the social and economic impacts caused are quite significant, such as the formation of work groups, increased additional income, and strengthening the value of mutual cooperation. However, there are a number of challenges that hinder program optimization, including limited operational facilities, lack of continuity of community participation, and lack of technical support from local governments. To overcome this, a capacity building strategy is needed through continuous training, provision of supporting facilities, and cross-sector collaboration. The waste bank in Jl Sosro GG 1001 Village has great potential to be used as a model of sustainable community-based waste management, if supported by a joint commitment between residents, the government, and other stakeholders.

This study examines the construction of reality and violations of broadcasting ethics in the Xpose Uncensored Trans7 program in 2025 which displays a negative image of pesantren and kiai. Using a descriptive qualitative approach with the framing analysis of Pan and Kosicki's model, this study reveals the existence of tendentious narrative and visual manipulation, thus giving the impression of harassment of religious symbols. The broadcasts are considered to violate the principles of balance and social responsibility as stipulated in the Broadcasting Code of Conduct and Broadcast Program Standards (P3SPS). The public reaction that emerged through the hashtag #BoikotTRANS7 reflects the increasing public awareness of the importance of ethics in broadcasting practices. This phenomenon shows that the media not only functions as a conveyor of information, but also has a moral responsibility in shaping public opinion in a fair and balanced manner. This study emphasizes the urgency of increasing media literacy and ethical sensitivity in the production of broadcast content, especially those related to the representation of religious groups. Thus, the results of this study are expected to be a reference for broadcasting institutions, media regulators, and the public in encouraging more ethical and responsible broadcasting practices in the digital era.