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Exercise is an essential activity for maintaining physical fitness and has driven the growing demand for fitness supplements. Evolene, as one of the leading supplement brands in Indonesia, implements Omnichannel Marketing and Product Assortment strategies to expand its market reach. This study aims to analyze the influence of these two strategies on consumer purchase intention toward Evolene in Medan City. The research employed an associative quantitative approach with questionnaires as the primary instrument, and the data were analyzed using multiple linear regression with t-test, F-test, and coefficient of determination. The findings indicate that both Omnichannel Marketing and Product Assortment have a positive and significant effect on purchase intention, both partially and simultaneously, contributing 55% to purchase intention, while the remaining 45% is explained by other factors beyond this study. In conclusion, consumer purchase intention is largely determined by the consistency of omnichannel strategies and the diversity of product offerings. The practical implication suggests the need for enhanced synchronization of cross-channel marketing content and deeper product assortment development to address the diverse needs of consumers.

Puberty is an important period in the development of young girls, marked by various physical, emotional, and social changes. A lack of understanding about puberty and menstruation often leads to feelings of anxiety, shame, and poor hygiene practices. Therefore, early education is essential to help female students recognize their body changes and maintain reproductive health properly. This community service was conducted at MI Tamrinussibyan 1 Al Hikmah Benda, specifically targeting early adolescent female students. The activity was carried out through interactive counseling and group discussions, supported by presentation media and illustrations. The topics covered included an introduction to puberty, understanding menstruation, healthy eating habits, and practices for maintaining personal hygiene and reproductive health. The results showed an improvement in the students' understanding of reproductive health, accompanied by a positive change in their attitudes toward self-care during menstruation. This program is expected to provide essential knowledge for students to navigate puberty in a healthy, clean, and confident manner.

This study aims to analyze the multi-stakeholder perspectives on the development of the Pelawan Forest Biodiversity Park (Taman Kehati Hutan Pelawan) through the healing forest concept as an innovation in sustainable tourism in Central Bangka Regency, Indonesia. A mixed-method approach was employed, combining interviews, observations, and questionnaires involving 45 respondents from local government, tourism managers, communities, and visitors. The findings indicate a high level of understanding and support toward the healing forest concept, with Likert scale scores ranging from 4.1 to 4.4, reflecting strong agreement on the integration of conservation-based and mental-wellness tourism. Environmental comfort and tourist interest in the healing concept emerged as the main factors promoting the site’s development potential. Stakeholder perspectives reveal aligned objectives among the government, community, and tourism actors to establish Pelawan Forest as an environmentally friendly quality tourism destination. This research emphasizes the importance of multi-stakeholder collaboration and sustainable governance to ensure tourism development that provides economic benefits while maintaining ecological balance and enhancing visitors’ mental and physical well-being.

The development of information technology has encouraged institutions, including hospitals, to adopt digital systems to improve operational efficiency. One important aspect is the employee attendance system, which previously relied on fingerprints. This method has limitations, such as difficulty detecting when fingers are not in ideal condition and causing queues during peak hours. This research aims to design and implement an Android-based attendance system using the Eigenface facial recognition method as a faster, safer, and more accurate alternative. Eigenface works by extracting facial features using Principal Component Analysis (PCA), thus being able to efficiently recognize individual identities. The system was developed with MySQL database integration and tested on employees of Khalishah General Hospital. The implementation results showed that the system can recognize faces with a good level of accuracy and increase the effectiveness of attendance recording. Furthermore, the use of facial-based attendance can minimize the potential for fraud and increase user comfort because it does not require physical contact. Thus, the Eigenface method has proven feasible to be implemented as a modern attendance solution to support employee attendance management in hospital work environments and other institutions.

This research examines the role of family quality time in dealing with children with special needs (ABK) from the perspective of John 9:2-3. Based on analysis of the text, this research uses a descriptive qualitative approach with library study methods to collect and analyze data from various relevant sources. The results of the discussion show that children with special needs are God's initial creation, and there is a need for a deep understanding of human diversity and rejection of stigmatization related to children's conditions. In this context, the role of the family is very important in supporting, protecting and treating children with special needs with appropriate love and respect. The perspective of John 9:2-3 shows that the physical or mental condition of children with special needs is not the result of sin, but is an opportunity to demonstrate God's power and demonstrate God's love and deep concern for children. Therefore, implementing the role of family quality time involves several approaches, including giving full attention when together, involving children in family activities, and reading and meditating on the Bible together. So, this approach has great potential to promote the well-being and development of children with special needs, as well as strengthen healthy and inclusive intrafamilial relationships. Thus, the role of family quality time in dealing with children with special needs is important morally and spiritually, as well as in forming a strong foundation for children's growth and happiness in the family context.

The development of wearable technology, especially smartwatches, opens up great opportunities in preventive health monitoring, especially in rural areas such as Sembung Village, Wringinanom, Gresik, where access to health services is limited. However, this technology is still alien to the local community. Preliminary surveys show that the majority of citizens, including health cadres, have never used or even seen a smartwatch in person, and view it as a luxury and irrelevant item. In fact, the potential of smartwatches as “digital health assistants” is huge from tracking heart rate, blood oxygen levels (SpO₂), stress levels, to physical activity reminders that are essential for early detection of health disorders. This service activity aims to improve digital literacy and adoption of smartwatch technology through a participatory educational approach and direct assistance. Implementation methods include: (1) coordination with the village government and health workers, (2) Interactive socialization using local languages, (3) step-by-step practical training, (4) simulation of application in the field, and (5) pre-test and post-test evaluation of 27 participants (25 health cadres, 1 midwife, 1 nurse). The results showed significant improvements: function understanding from the original value of 1.8 increased to 4.2, consumption interest from the original value of 2.1 increased to 4.0, benefit perception from the original value of 1.9 increased to 4.3, self confidence from the original value of 1.5 increased to 3.8, and digital literacy awareness from the original value of 2.0 increased to 4.1. The hands-on approach proved effective in changing participants ' mindset from skeptical to enthusiastic, proving that the digital divide is not due to incompetence, but the lack of access to contextual education. The implication is that smartwatch has the potential to become a strategic tool for village health cadres in early detection and real-time data-based health education, provided that it is supported by sustainable mentoring.

The family plays a central role in shaping children’s growth and well-being, particularly in marginalized communities where access to education and healthcare is limited. This study aims to describe the forms of family support in improving the well-being of children at Sanggar Anak Sungai Deli, a non-formal educational institution located along the banks of the Deli River in Medan City. Using a qualitative descriptive approach, the research involved observations, in-depth interviews, and documentation. The informants included families of children, sanggar administrators, and children actively participating in the program. The findings reveal that family support is manifested in six main indicators: (1) positive emotional relationships, (2) provision of safety and comfort, (3) instilling positive values, (4) support for education and talent development, (5) protection from negative influences, and (6) partial fulfillment of basic needs. These supports contribute significantly to children’s emotional, social, and intellectual well-being, although the physical aspect remains less fulfilled due to economic constraints. Despite limited financial resources, families demonstrate care and commitment to supporting their children’s development. Sanggar Anak Sungai Deli serves as an essential partner by providing a safe and supportive learning environment. This study concludes that family involvement, combined with community-based interventions such as SASUDE, is crucial in ensuring holistic child well-being. The implications highlight the importance of strengthening collaboration between families, community organizations, and government to address gaps in child welfare programs in marginalized areas.  

This study aims to examine the implementation of librarians' personal competencies within the framework of the 4B concept (Beauty, Brain, Behaviour, Brave) at the Regional Library of Tulungagung Regency. The 4B concept was initially popularized in the pageant world but has since evolved into an approach applicable to service-oriented professions, including librarianship. This research employs a descriptive qualitative approach, using in-depth interviews with three informants: the Head of the Library and Archives Service and two female librarians who also serve as division heads. The findings indicate that each element of the 4B concept is evidently manifested in the personal competencies of female librarians. The beauty aspect reflects not only physical appearance but also personal integrity and efforts to create an appealing service environment. Brain is demonstrated through mastery of knowledge and librarianship skills. Behaviour is reflected in professional attitudes, empathy, and work ethics in service interactions. Meanwhile, brave is embodied in the courage of female librarians to take on strategic roles, lead innovations, and face challenges in the public sphere. These findings reinforce the perspective that female librarians possess capabilities equal to their male counterparts in terms of professionalism and play an active role in challenging gender stereotypes in the library environment. This research contributes to the development of a humanistic and gender-equality-based librarian competency model.

Background: One form of current technological development is the smartphone. Initially, smartphones were only used by adults, but in this modern era, many teenagers use smartphones. One of the positive impacts of smartphones for school-age youth is being able to find learning materials easily and being able to communicate remotely with teachers, while the excessive use of smartphones has a negative impact, both physically and psychologically. Another bad impact is nomophobia. Nomophobia or commonly known by the abbreviation "No Mobile Phone Phobia" or the disease can not be far from a mobile phone. Nomophobia is also defined as a feeling of anxiety when kept away from a sartphone. Objective: To find out the experience of nomophobia in adolescents at SMP 1 Gebog Kudus. Method: The type of research used is qualitative research using a phenomenological approach. The selection of participants was carried out using a purposive sampling method. The participants in this study were 5 teenagers at SMP N 1 Gebog Kudus. Data collection techniques in this study were observation, interviews and documentation, with 14 open-ended questions. Data analysis techniques used in this study include: 1)Reading and Re-reading; 2)Initial Notes; 3)Developing Emergent Themes; 4)Searching for Connections a Cross Emergent Themes; 5)Moving the Next Cases; 6)Looking for Patterns Across Cases; and 7)Taking Interpretations to Deeper Levels. Research results: Based on the research analysis, there are 4 main themes, namely: (1)Dominant activities in spare time, (2)The emergence of emotional disturbances, (3)As entertainment when lonely, and (4)Being an important part of life. Conclusion: Smartphone is a very important communication tool for teenagers.

This research positions tourism as a key driver for rural economic transformation via the Community-Based Ecotourism model. Lubuk Langkap Nature Tourism Village, South Bengkulu, has excellent natural assets (pristine), such as clear rivers and tropical forests, supported by good social capital. However, this potential is structurally constrained by a Severe Institutional Crisis within the Village-Owned Enterprise, marked by informal management, lack of standard accounting, and vulnerability to moral hazard risk (misconduct). The Main Thesis asserts that this institutional crisis is not merely a technical issue but a major root problem that weakens Social Capital, damages community Capability, and risks permanent environmental damage. The study uses in-depth strategic analysis focusing on the New Institutional Economics and an integrated SWOT framework, employing interpretive descriptive qualitative methods. The analysis formulates an integrated Community-Based Ecotourism development strategy within a Governance framework that is Strengthened by Risk a system designed to become more resilient when facing shocks (moral hazard risk). The Integrated Action Strategy includes: (1) Establishing Exclusive Village-Owned Enterprise Regulatory Control Rights over the entrance gate and Environmental Carrying Capacity; (2) Implementing a physical Daily Public Financial Dashboard to prevent misconduct; and (3) Legalizing Village Regulations (Perdes) on Conservation Zoning and Maximum Daily Visitor Limits. Implementing a Niche Premium Operational Business Plan (OBP), detailing a High Pricing Strategy (including a Conservation Fee) and a fair Proportional Revenue Sharing Formula, is key to achieving improved welfare and ecological sustainability in South Bengkulu.

This study was motivated by the high number of stunted children found in stunting locations, namely in Kelurahan Kahean and Sigulang-gulang, Kecamatan Siantar Utara, Kota Pematangsiantar. This study also found indications of inadequate parenting patterns in terms of nutrition and child health care. This condition is a serious concern because stunting not only affects children's physical growth but also influences their cognitive development and future quality of life. To understand this phenomenon in depth, this study used a qualitative method with a descriptive approach. Data were collected through in-depth interviews, observations, literature studies, and documentation, involving six main informants. The results of the study revealed that 4 of the 6 parents with stunted children practiced inadequate parenting, particularly neglectful parenting, which was the most dominant parenting style. This neglectful parenting style was characterized by a lack of adequate supervision and attention to providing nutritious food and health care for children. Parents who apply this parenting style tend to consistently ignore their children's nutritional and health needs, thereby increasing the risk of stunting. In addition, some parents also apply a permissive parenting style, which is characterized by allowing children to freely choose food without clear boundaries or rules. As a result, children often consume unhealthy foods and have irregular eating schedules. In addition to parenting factors, limited socioeconomic conditions also exacerbate the risk of stunting. Parents' low level of knowledge about balanced nutrition and child health care further increases the likelihood of children experiencing stunting. This shows that economic and educational factors are major obstacles in efforts to prevent stunting in the Kecamatan Siantar Utara.

Children with special needs (ABK) often face various challenges that require extra attention and support from their families. This study aims to determine the role of families in supporting the welfare of ABK at SLB Kasih Ibu in Dolok Masihul District. The research method used is qualitative descriptive research. Data collection was conducted through interviews, observation, and documentation. There were nine informants in this study. The results showed that the family plays a role in improving the welfare of children with special needs through several main aspects, namely: family resilience, which includes physical, social, and psychological resilience, which is fulfilled through basic needs, religious values, communication, commitment, and emotional management. The family provides personal support in the form of information, emotional support, education, and daily assistance. Good family relationships with effective communication and positive reinforcement, as well as the lack of community capacity in serving children with special needs. The welfare of children with special needs is fulfilled through basic needs, care, nurturing, and guidance from their families. Families also play a role in meeting the basic needs of children with special needs and protecting them from violence, discrimination, and unfair treatment, thereby creating a safe and supportive environment for the optimal development of children with special needs..

The increasing integration and digitization of smart grid systems have exposed them to a variety of security threats, necessitating robust security measures to ensure their reliability and efficiency. This paper proposes a novel Digital Twin-Based Cyber-Physical Security Framework, incorporating AI-driven predictive maintenance and zero-trust architecture to address the evolving challenges of securing smart grids. By leveraging digital twin technology, this framework creates a real-time virtual representation of physical systems, enabling continuous monitoring and simulation for enhanced security and operational performance. Zero-trust security principles are integrated to ensure that no entity, whether inside or outside the network, is trusted by default, thus significantly reducing the risk of cyber-attacks. Additionally, AI-driven predictive maintenance enhances the framework’s reliability by proactively identifying potential failures before they occur, reducing downtime and improving system resilience. Through the development and simulation of this framework, including attack and failure scenarios, the paper demonstrates that the proposed system outperforms traditional methods in terms of anomaly detection, system downtime, and response times. The integration of predictive maintenance allows for early identification of component failures, thus enhancing the overall resilience of the grid. The zero-trust architecture further strengthens the cybersecurity posture, preventing unauthorized access and attacks. The study also identifies challenges, such as data synchronization and scalability, which must be addressed for broader implementation in large-scale smart grid systems. The findings suggest that the proposed framework could play a critical role in the future evolution of smart grid security, offering valuable insights for researchers and practitioners.  

The rapid expansion of digital platforms in higher education has paved the way for Virtual Exchange (VE) as a viable alternative to traditional student mobility programs. VE leverages online technologies to connect university students from diverse cultural and academic backgrounds, enabling cross-cultural communication and global collaboration without the financial and geographical barriers associated with physical exchanges. Despite its potential, challenges remain regarding student engagement, technological limitations, and reduced immersion compared to face-to-face interactions. This study aims to evaluate the effectiveness of VE in fostering intercultural awareness and teamwork skills among university students. A mixed-method approach was employed, combining quantitative surveys to measure intercultural competence and collaboration with qualitative interviews to explore students’ experiences in depth. The findings indicate that VE contributes significantly to the development of intercultural understanding, digital literacy, and teamwork, with students reporting enhanced awareness of cultural diversity and improved adaptability in online collaboration. Visual and statistical analyses highlight clear patterns in how VE facilitates skill development, while qualitative data emphasize both the benefits and obstacles students encounter, such as managing time zone differences and cultural nuances. The study concludes that VE represents an inclusive and scalable educational approach that complements traditional exchange programs, offering broader access to global learning opportunities while addressing issues of equity and accessibility. However, its limitations suggest that VE should be integrated strategically, potentially through hybrid models that balance virtual and physical mobility to maximize its impact.

This Community Service Program (PKM) aims to support the achievement of Sustainable Development Goal (SDG) No. 3 (Good Health and Well-Being) by raising public awareness of the importance of a healthy lifestyle. The program was conducted in Pari Island, Kepulauan Seribu, involving 30 participants from the local community. The activities included health screenings such as blood glucose measurement, blood pressure monitoring, and uric acid level testing, as well as health education on adopting a healthy lifestyle, including balanced nutrition and regular physical exercise. Through this initiative, participants gained a better understanding of how to maintain their health and prevent non-communicable diseases such as diabetes, hypertension, and uric acid disorders. The health screening results indicated that some participants had elevated blood glucose and blood pressure levels, highlighting the need for further intervention through education and lifestyle modifications. Increased awareness was evident from participants' enthusiasm during the health education sessions and interactive discussions with the facilitators. Overall, this program successfully enhanced community knowledge and awareness regarding the importance of a healthy lifestyle while also providing a concrete initial step through early health screenings. It is hoped that this program serves as a starting point for fostering a healthier and more prosperous community in Pari Island, supporting the achievement of SDG No. 3.

Livestock production in rural communities relies heavily on the availability and quality of animal feed. In Aek Korsik Village, Asahan Regency, farmers continue to use manual methods to chop forage, which are time-consuming, inconsistent, and physically demanding. To address these issues, a portable forage chopper machine was designed and introduced through a community service program (KKN). The machine features a compact mechanical system powered by a small motor, making it lightweight, mobile, and easy to operate in various conditions. The implementation process included three stages: machine development, field testing, and community training. During testing, the machine efficiently processed forage materials like grass, corn stalks, and agricultural residues, producing uniform feed sizes much faster than manual methods. Farmers reported reduced workload, improved availability of chopped forage, and better livestock feeding practices. The portable design allowed the equipment to be shared among farming groups, fostering cooperation. This study underscores the role of appropriate technology in addressing rural agricultural challenges. By integrating engineering innovation with community service, the portable forage chopper machine enhances technical efficiency and socio-economic empowerment for farmers. Future improvements should focus on durability, cutting capacity, and sustainable energy alternatives to better meet the needs of smallholder farmers.

This study aims to examine the relationship between paternal involvement and bullying victimization in Pharmacy students in West Sumatra. Using a quantitative approach, this study involved 320 respondents selected from various Pharmacy colleges in the region. The research instrument was independently developed by the researcher, with the paternal involvement scale compiled based on Lamb's (2010) theory which includes the dimensions of direct involvement, emotional availability, and paternal responsibility. Meanwhile, the scale of bullying victimization refers to the theory of Smith et al. (1999), which includes forms of physical, verbal, social, and cyber victimization. Data analysis was conducted using the Pearson correlation technique, which showed a significant negative association between paternal involvement and bullying victimization (r = -0.728; p = 0.000). These findings indicate that the higher the level of father's involvement in a child's life, the lower the likelihood of the child experiencing bullying victimization. On the other hand, low involvement of fathers can increase the risk of students becoming victims of bullying. The results of this study make an important contribution to understanding the role of fathers as a protective factor against victimization behavior, as well as being the basis for the development of family interventions in the context of higher education. This research also opens up space for further studies on family dynamics and student mental health.

South Sumatra is a province with high natural resource potential in the palm oil plantation sector. The increasing demand for palm oil has led to many companies operating in this sector. One such plantation company is PT. Agro Muara Rupit, located in Rawas Ulu District, North Musi Rawas Regency, South Sumatra Province. This research is important because plantations are not only assessed from a commercial perspective, but must also have a positive impact on environmental sustainability. One environmentally conscious design concept is ecological architecture. Ecological architecture plays a role in protecting ecosystems from damage and creating comfort for residents from a physical, social, and economic perspective. This research aims to create environmentally conscious residential designs by applying ecological architecture concepts, ensuring the preservation of the natural environment. The research method used is a qualitative descriptive method with stages namely problem identification, data collection, analysis, and concept development, then the concept is implemented into the design. The results of this study are the implementation of four aspects of the ecological architecture concept in residential environments, including through natural ventilation and lighting systems by creating openings in the building, energy savings by using solar panels, the use of natural materials in the building mass such as clay, wood and bamboo, and the application of a bio pore system as water absorption.

Emotional neglect is a form of non-physical maltreatment that occurs when a child fails to receive sufficient emotional support, attention, and affection necessary for proper psychological growth. This study aimed to explore the lived experiences of emotional neglect among a male juvenile inmate at the Correctional House for Adolescents (LPKA) Class II Payakumbuh and to understand how these experiences influenced emotional and behavioral development prior to engagement in criminal activities. A qualitative design with a descriptive phenomenological approach was employed, and data were collected through three in-depth interviews with a 17-year-old participant who had experienced emotional neglect since childhood. Analysis was conducted using Interpretative Phenomenological Analysis (IPA) stages. Findings revealed that emotional neglect caused deep emotional wounds, persistent loneliness, family disintegration, and emotional escape through deviant behaviors, including drug use and also criminal acts. The participant also expressed a profound emotional longing for his mother and attempted to reconstruct his self-identity by seeking supportive relationships outside the family environment. The study emphasizes the critical importance of emotional care in parenting and highlights the need for systemic interventions and support for children raised in dysfunctional families to prevent the development of maladaptive behaviors and to promote healthier emotional and social development.

Developmental deviations in children under five years of age are estimated to affect approximately 5-10% of this population, with inappropriate stimulation, particularly from electronic devices such as gadgets, being a significant contributing factor. Early exposure to these technologies can lead to decreased physical activity, adversely impacting the overall development of children, including their gross and fine motor skills, language acquisition, socialization, and independence. The objective of this study was to evaluate the effect of gadget usage on the developmental outcomes of preschool children in the Banda Sakti District of Lhokseumawe, utilizing an observational analytic research method with a cross-sectional design to collect both primary and secondary data. The results indicated varying levels of gadget usage among respondents: 40 individuals (42%) fell into the high usage category, 31 individuals (32%) were classified as moderate users, and 25 individuals (26%) were categorized as low users. Among those with low gadget usage, 6 respondents (24%) displayed questionable developmental outcomes, while in the moderate and high usage categories, 22 respondents (71.1%) and 22 respondents (55%) respectively exhibited similar concerns. This study reveals that a significant number of children are facing developmental disorders, with 21 respondents (37.5%) experiencing challenges related to socialization and independence, and 17 respondents (30.4%) demonstrating speech and language difficulties. Notably, a substantial proportion of preschool children (52 respondents or 54.2%) were identified as having high levels of gadget usage, and the study established a significant correlation between the intensity of gadget use and the occurrence of developmental disorders in preschool children within the Banda Sakti District of Lhokseumawe.