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This research aims to improve the learning outcomes of Natural and Social Sciences (IPAS) by applying a discovery learning model assisted by image media in grade V of SD Nurul Khoir, Jambi City. The method used is Class Action Research (PTK) which is carried out in two cycles. Each cycle consists of four stages, namely planning, implementation of actions, observation, and reflection. The research subjects amounted to 26 students. Data collection techniques are carried out through learning outcome tests, observation of teacher and student activities, and documentation. The results of the study showed a significant increase in the completeness of student learning outcomes. In cycle I, completeness reached 73.92%, and increased to 85.30% in cycle II. This improvement shows that the application of the discovery learning model combined with image media is effective in improving IPAS learning outcomes. This model encourages active involvement of students in the learning process, fosters curiosity, and hones critical and logical thinking skills. Image media as a visual aid has also been proven to be able to strengthen concept understanding and improve students' memory of the material studied. In addition, the learning process becomes more fun and meaningful because students are directly involved in the activity of discovering concepts through the stages of observing, questioning, gathering information, reasoning, and concluding. Teachers are no longer the center of information, but play the role of learning facilitators. This strategy is also relevant to the cognitive development characteristics of elementary school students who tend to favor concrete and visual learning. Thus, the application of the discovery learning model assisted by image media can be an alternative to an effective and innovative learning strategy in improving social studies learning outcomes. Teachers are advised to continue to develop adaptive, creative, and contextual learning methods and media.

This research aims to improve the learning outcomes of Natural and Social Sciences (IPAS) by applying a discovery learning model assisted by image media in grade V of SD Nurul Khoir, Jambi City. The method used is Class Action Research (PTK) which is carried out in two cycles. Each cycle consists of four stages, namely planning, implementation of actions, observation, and reflection. The research subjects amounted to 26 students. Data collection techniques are carried out through learning outcome tests, observation of teacher and student activities, and documentation. The results of the study showed a significant increase in the completeness of student learning outcomes. In cycle I, completeness reached 73.92%, and increased to 85.30% in cycle II. This improvement shows that the application of the discovery learning model combined with image media is effective in improving IPAS learning outcomes. This model encourages active involvement of students in the learning process, fosters curiosity, and hones critical and logical thinking skills. Image media as a visual aid has also been proven to be able to strengthen concept understanding and improve students' memory of the material studied. In addition, the learning process becomes more fun and meaningful because students are directly involved in the activity of discovering concepts through the stages of observing, questioning, gathering information, reasoning, and concluding. Teachers are no longer the center of information, but play the role of learning facilitators. This strategy is also relevant to the cognitive development characteristics of elementary school students who tend to favor concrete and visual learning. Thus, the application of the discovery learning model assisted by image media can be an alternative to an effective and innovative learning strategy in improving social studies learning outcomes. Teachers are advised to continue to develop adaptive, creative, and contextual learning methods and media.

The development of digital technology has significantly changed the global marketing landscape, providing a huge opportunity for Micro, Small, and Medium Enterprises (MSMEs) to build and strengthen their brands in a more effective, efficient, and affordable way. This research aims to examine and analyze digital branding strategies implemented by MSMEs in facing various challenges and taking advantage of opportunities that arise in the era of digital transformation. A qualitative descriptive approach was used in this study, with data collection through in-depth interviews, direct observations, and documentation studies on a number of MSME actors who actively utilize digital platforms. Interactive analysis techniques are used to process and analyze the data obtained systematically. The results of the study show that the strategic use of digital platforms such as social media, marketplaces, and websites has great potential in improving brand image, expanding market reach, and strengthening the competitiveness of MSME products in the midst of increasingly fierce competition. One of the key elements of successful digital branding is consistency in visual communication, relevant message delivery, and activeness in building interactions with customers. In addition, the use of digital marketing features such as paid advertising, creative content, influencer marketing, and customer relationship management also supports strengthening brand identity and consumer loyalty. However, the effectiveness of this strategy is greatly influenced by the level of digital literacy, access to technology, and managerial capacity of MSME actors. Therefore, support from the government and related institutions in the form of training, mentoring, and affirmative policies is needed to encourage inclusive and sustainable digital transformation. This research provides practical and theoretical

The rapid development of digital technology has brought about significant changes in various aspects of life, including the world of work. One skill that is now highly sought after by job seekers is digital platform-based communication skills. This skill is crucial for building a professional image, expanding networks, and increasing employment opportunities. In response to this need, a digital communication training program was held in Kartasura District with the aim of improving the practical skills of job seekers, particularly high school/vocational school graduates and final-year college students. The training was conducted face-to-face using a participatory approach, combining conceptual material delivery with hands-on practice sessions. The training focused on utilizing professional platforms such as LinkedIn and social media platforms like Instagram, which have become essential tools in the job search and personal branding process. A total of 42 participants attended the training, with diverse educational backgrounds and interests but a common desire to be more competitive in the digital job market. The training results showed a significant increase in participants' understanding of professional communication in the digital realm. Participants also gained practical skills in creating attractive LinkedIn profiles, creating content relevant to industry needs, and managing their online self-image. Furthermore, this training created a collaborative space between participants and presenters through a WhatsApp group, which later developed into a platform for sharing information about job openings, career tips, and ongoing discussions. The findings from this training underscore the importance of integrating digital communication training into workforce development programs, particularly in buffer urban areas like Kartasura. This effort serves as an adaptive strategy to address the challenges of digital transformation while empowering the younger generation to be better prepared for job competition in the digital era.

This study aims to understand how learning about rainbows can improve elementary school students' understanding of basic science concepts, particularly regarding the refraction of light and the color spectrum. The concept of rainbows is an important part of Natural Science (IPA) lessons because it involves optical phenomena that can be directly observed and related to students' daily experiences. In this study, the method used is a literature study, namely by collecting, reviewing, and analyzing various relevant library sources, such as scientific articles, textbooks, and educational journals that discuss the topic of science learning and the rainbow phenomenon. The results of this study indicate that learning about rainbows can be done through various interactive and fun approaches, such as through practical experiments using prisms, water droplets, or other simple media that can demonstrate the process of refraction of white light into a color spectrum. In addition, the use of visual media such as images, animated videos, and digital simulations has also proven effective in helping students understand the process of rainbow formation more concretely. Creative activities such as drawing rainbows, making color models, or role-playing as light and water droplets can also increase active student participation and make learning more enjoyable. This study also emphasizes the importance of integrating rainbow learning into the elementary school science curriculum systematically and contextually. Rainbow materials not only introduce scientific concepts in a fun way, but also develop critical thinking, observation, and experimental skills in children. With the right approach, this learning can foster students' interest in science from an early age. Therefore, the results of this study are expected to contribute positively to the development of more effective, creative, and developmentally appropriate science learning methods for elementary school students.

Indonesia ranks fourth globally in terms of active Instagram users, with approximately 103 million users, positioning this platform as a strategic medium for hospitals to conduct promotion, health education, and audience engagement. Hospitals, particularly private institutions, have increasingly recognized the potential of social media in fostering strong brand images and maintaining public trust. This study aims to analyze the influence of marketing content on the brand image of Indriati Solo Baru Hospital, a private hospital that is active on Instagram and holds verified status. Employing a quantitative approach with an associative method, the research involved 100 respondents drawn from followers of the hospital’s official Instagram account, selected through incidental sampling. Data were collected via questionnaires and subsequently analyzed using simple linear regression. The results demonstrate that marketing content exerts a positive and significant impact on brand image, as reflected in the regression equation Y = 3.838 + 0.267X. Statistical analysis further revealed a significance value of 0.001 (<0.05) and a t-calculated score of 10.048, exceeding the t-table value of 1.984. The coefficient of determination (R²) was 0.507, indicating that marketing content accounts for 50.7% of the variance in brand image, while the remaining 49.3% is influenced by other factors beyond the scope of this study. Among the tested indicators, Decision Making and Life Factors demonstrated significant contributions, underscoring their role in shaping perceptions of brand image. Meanwhile, Persuasion, Reader Cognition, and Sharing Motivation functioned as supportive elements that reinforce but do not independently drive outcomes. These findings highlight the critical role of strategic content development in strengthening hospital brand image within digital spaces.

This study aims to develop interactive learning media for logic gate material in Industrial Electronics Engineering subjects at SMK Negeri 5 Batam by utilizing Adobe Flash CS6 integrated with CircuitVerse. This media is designed to provide a more interesting, interactive, and applicable learning experience, so it is expected to improve students' understanding of the concept of logic gates which is a basic material in the field of electronics. The study uses a Research and Development (R&D) approach with a 4D development model that includes the Define, Design, Develop, and Disseminate stages. Research data were collected through validation by material experts and media experts, as well as practicality tests involving students. Data collection instruments were in the form of validation sheets and student response questionnaires. The validation results showed that the developed learning media obtained a score of 88.20% from material experts and 93.88% from media experts, both of which are in the "very valid" category. The practicality test involving grade XI students obtained a score of 92.80%, indicating that the media is "very practical" to use in the learning process. This interactive media combines elements of text, images, animation, and digital circuit simulations using CircuitVerse, so students can learn logic gate concepts visually and directly practice them virtually. This integration not only makes it easier for students to understand the theory but also trains problem-solving and critical thinking skills. The findings of this study indicate that interactive learning media based on Adobe Flash CS6 and CircuitVerse has great potential to increase learning motivation, student engagement, and conceptual understanding of logic gate material. This media is also relevant to support the implementation of the Independent Curriculum, which emphasizes project-based learning, independent learning, and complete competency mastery.  

The Mesak SME is a micro-enterprise in the food sector that still relies on conventional marketing strategies. This reliance on traditional promotional methods has prevented it from optimally reaching the digital market. However, utilizing digital technology is currently a crucial aspect of business development, particularly for increasing competitiveness and expanding market reach. Therefore, this community service activity was carried out with the primary goal of improving the Mesak SME's capacity to adopt digital marketing strategies. The community service program was designed in a structured and sustainable manner through several stages: an initial survey to determine the SME's existing condition, observation of existing marketing activities, and socialization of the benefits of digital technology in business development. Next, intensive training was conducted, covering the use of social media as a promotional tool, creating engaging digital content that aligns with the product's characteristics, and introducing e-commerce platforms to expand market access. The training focused on a practical approach that is easy for SMEs to understand. Furthermore, mentoring and evaluation were provided to ensure the sustainability of the digital strategy implementation after the program was completed. Through this series of activities, it is hoped that the Mesak SME will be able to actively utilize social media, produce engaging content, and market its products through various digital channels. The results of this activity are not only aimed at increasing sales volume but also at building a more professional and competitive business image, both in local and digital markets. With improved digital marketing capabilities, Mesak SMEs are expected to develop independently and sustainably in the era of digital transformation.

In promoting a cultural arts performance, the success of an event is determined not only by the quality of the performance itself but also by the effectiveness of the marketing communication strategy implemented. In today’s digital era, organizers of cultural art performances face increasingly complex challenges, including shifts in audience media consumption behavior, rapid developments in communication technology, and the need to build sustained digital engagement between organizers and stakeholders.This study adopts the Integrated Marketing Communication (IMC) theory to examine the marketing communication strategies implemented by the Department of Culture and Tourism of Surakarta City in promoting the Solo International Performing Arts (SIPA) event in 2024. The research methodology includes in-depth interviews with organizers and document analysis of promotional materials and publication activities.The findings indicate that the department applied eight elements of integrated marketing communication: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, mobile marketing, and personal selling. Each element was carried out synergistically to build awareness, attract public interest, and shape a positive image of the SIPA event in society.The implemented strategy has successfully reached a broader audience through digital channels such as social media and official websites, as well as through direct approaches like local media publications and collaboration with art communities. However, challenges remain in delivering more innovative and creative promotional content to enhance the event’s appeal. These findings offer important implications for cultural event managers, emphasizing the need for structured, consistent, and audience-relevant promotional strategies in the digital era. A well-integrated marketing communication approach not only strengthens public engagement but also reinforces the identity and sustainability of cultural events like SIPA on both local and international levels.

This study aims to analyze the influence of green advertising, green packaging, and green product on the purchase decision of The Body Shop products, with customer satisfaction as an intervening variable. The background of this research is based on increasing consumer awareness of environmental issues, which drives changes in consumer preferences towards environmentally friendly products. Green marketing strategies are important in shaping a positive brand image and influencing consumer purchasing behavior. This study uses a quantitative approach with a path analysis method processed using SPSS software. The respondents in this study amounted to 100 students from the Faculty of Economics and Business, Wijaya Kusuma University Surabaya who had bought The Body Shop products. The results of the analysis show that green advertising, green packaging, and green products have a significant effect on customer satisfaction. Furthermore, green advertising and green products have also been shown to have a direct influence on consumer purchase decisions, while green packaging does not show a significant influence on direct purchase decisions. In addition, customer satisfaction has been shown to play a significant mediating variable in the relationship between green marketing variables and purchase decisions. These findings confirm that the implementation of green marketing strategies not only has a positive impact on the company's image and social responsibility, but also plays an important role in increasing customer satisfaction and encouraging consumers to make purchasing decisions. Therefore, companies are advised to continue to develop and integrate eco-friendly elements in their marketing strategies to increase competitiveness and consumer loyalty. This research also makes a theoretical contribution to the development of consumer behavior studies related to sustainable marketing, especially among the younger generation.

The development of social media has transformed institutional communication strategies, including those of the Indonesian Army (TNI AD) in building a more humanized image. This study aims to analyze how visual and narrative elements in the disaster relief content related to the eruption of Mount Lewotobi, as published by TNI AD on Instagram, are constructed and conveyed to the public. The research employs a qualitative descriptive method using Robert N. Entman’s framing analysis model, which includes problem definition, causal interpretation, moral evaluation, and treatment recommendation. Data were collected through observation and documentation of TNI AD’s Instagram post dated January 13, 2024. The findings indicate that both visual and narrative framing effectively shape public perception of the TNI AD as a responsive, compassionate, and empathetic emergency actor that presents itself as a solution during humanitarian crises. The humanistic image is emphasized through visuals depicting aid distribution, warm interactions with residents, and the provision of healthcare services. The implications of this study suggest that social media can serve as a strategic tool to strengthen public trust and expand the military's communication role in the civilian sphere, particularly during disaster situations.

This study aims to analyze the effectiveness of social media as a means of promoting investment services at PT Victory International Futures, a futures brokerage company operating in Indonesia. In the digital era marked by the development of information and communication technology, social media has become a strategic marketing tool to increase visibility, attract investor interest, and build relationships with customers. This study uses a literature study approach to review various literature related to digital marketing strategies, the role of social media in promotion, and the dynamics of the futures brokerage industry. This study found that social media, such as Instagram, Facebook, and LinkedIn, have a significant role in increasing brand awareness, expanding market reach, and influencing investment decisions. However, its effectiveness depends on relevant content strategies, consistent interactions, and a deep understanding of target audience behavior. This study also identifies challenges such as intense competition in the digital space and the need to comply with financial marketing regulations. The conclusion of this study confirms that targeted and measurable use of social media can improve a company's image and the effectiveness of investment service promotion, with recommendations to optimize digital content and analytics strategies.

This study aims to examine the effectiveness of the visual-auditory approach in developing the language skills of early childhood children with hearing impairments at PAUD Panyabungan. Hearing impairment often hinders both receptive and expressive language acquisition. The visual-auditory approach was chosen because it combines visual stimulation (images, lip movements, gestures) and auditory stimulation (sounds, music, pronunciation), providing a complementary strategy to support children's language abilities. The research used classroom action research with two cycles, involving 5 children with hearing impairments as the subjects. The results showed a significant improvement in children’s language abilities, including understanding simple instructions, recognizing vocabulary, and expressing ideas through simple sentences. Children responded positively to visual media and pronunciation exercises combined with movement. This study concludes that the visual-auditory approach is effective in fostering language development in children with hearing impairments at the early childhood education level.

This study aims to analyze the marketing strategies implemented by the Donat Seribuan MSME located on Jl. Pancing in enhancing the competitiveness of local products amid increasingly intense market competition. As a pillar of the people's economy, micro, small, and medium enterprises (MSMEs) play a vital role in supporting national economic growth but often face challenges related to market access and the development of effective promotional strategies. This research adopts a descriptive qualitative approach, with data collected through in-depth interviews, direct observation, and documentation. The findings indicate that Donat Seribuan applies a hybrid marketing strategy, combining traditional promotion methods (word-of-mouth, affordable pricing, strategic location) with the use of social media to reach a broader consumer base. The implementation of community-based marketing, product storytelling, and collaboration with local micro-influencers has proven effective in strengthening product image and building customer loyalty. These results highlight the importance of innovative, locally tailored marketing strategies to sustainably enhance MSME competitiveness.

This study aims to analyze the influence of social media and social environment on the hedonistic lifestyle among contemporary adolescents. A hedonistic lifestyle, which prioritizes the pursuit of personal pleasure and material satisfaction, has become increasingly prevalent among adolescents with the rapid development of technology, especially social media. This research employs a qualitative approach using in-depth interviews and case studies involving adolescents who are active social media users in several major cities in Indonesia. The results indicate that social media plays a significant role in shaping ideal life standards that emphasize luxury, social status, and instant gratification, which influences adolescents to pursue similar lifestyles. Additionally, the social environment, particularly family and peer groups, further strengthens adolescents' desire to gain recognition and social status through a consumerist lifestyle. The study also finds that although a hedonistic lifestyle provides momentary satisfaction, its long-term effects can be detrimental both psychologically and financially, and can worsen self-image and emotional well-being among adolescents. Therefore, it is important to provide more comprehensive education to adolescents on the wise use of social media and support the development of healthier life values within family and school environments.

In the teaching and learning process, teachers have the task of encouraging guiding and providing learning facilities for students to achieve their goals. On of the factors that influences interest in learning is teacher creativity. This study aims to determine teacher Creativity in improving learning at SDK MBOMBA This study takes a qualitative approach. One of the Teachers creative abilities in learning is creating aids in the form of family cards. The descriptive nature of this study makes teacher creativity very involved. Data collection in this study includes observation, documentation studies and analysis. The results of this study indicate that there are four key components in the development of this qualitative study related to teacher creativity in improving the quality of SDK MBOMBA learning, such as teacher creativity in understanding learning materials that will be taught creativity in managing the classroom environment, creativity in using various learning methods and teacher creativity in use of learning media.

This study aims to analyze the language strategies used in promotional articles about Bedil Island tourism published in local Banyuwangi online media and how the language forms the representation of the image of the tourist destination. Bedil Island is one of the new tourist destinations that is developing and starting to be known to the wider community, especially through online media coverage. Through a qualitative approach with a literature study method, this study examines two promotional articles about Bedil Island tourism published by different local sites. The results of the analysis show that the language strategies used include the use of metaphors, local origin narratives, strong visual descriptions, and the insertion of quantitative data to build the credibility of the information. Phrases such as “Banyuwangi's Raja Ampat” and “hidden natural lagoon” play an important role in building the reader's imagination of the beauty and exclusivity of Bedil Island. The representation of the image of Bedil Island is also formed through a combination of emotional, ecological, and rational aspects presented in the text. This study shows that the language in promotional articles is not neutral, but is used strategically to shape the perception and image of the destination in the minds of the audience. Therefore, understanding the use of language in tourism promotion is important, especially in the context of sustainable local tourism development.

This study aims to analyze the language strategies used in promotional articles about Bedil Island tourism published in local Banyuwangi online media and how the language forms the representation of the image of the tourist destination. Bedil Island is one of the new tourist destinations that is developing and starting to be known to the wider community, especially through online media coverage. Through a qualitative approach with a literature study method, this study examines two promotional articles about Bedil Island tourism published by different local sites. The results of the analysis show that the language strategies used include the use of metaphors, local origin narratives, strong visual descriptions, and the insertion of quantitative data to build the credibility of the information. Phrases such as “Banyuwangi's Raja Ampat” and “hidden natural lagoon” play an important role in building the reader's imagination of the beauty and exclusivity of Bedil Island. The representation of the image of Bedil Island is also formed through a combination of emotional, ecological, and rational aspects presented in the text. This study shows that the language in promotional articles is not neutral, but is used strategically to shape the perception and image of the destination in the minds of the audience. Therefore, understanding the use of language in tourism promotion is important, especially in the context of sustainable local tourism development.

This study uses a qualitative method with a descriptive approach to examine the impact of social media on the honesty of teenagers toward their parents in Stabat Lama Barat Village. The aim of this research is to describe the extent to which the use of social media influences teenagers’ honest behavior in communication and interaction with their parents. In an increasingly advanced digital era, social media is not only a source of entertainment but also has a significant influence on character development and moral values, including honesty. The results show that some teenagers tend to hide their social media activities from their parents, either due to privacy concerns, fear of being scolded, or the desire to create a certain image online. This behavior leads to reduced openness and honesty in their daily lives. However, there are also teenagers who are able to use social media wisely while upholding honesty within the family. Factors such as moral education at home, parenting styles, and social environment play an important role in shaping honest attitudes among teenagers despite the rapid growth of digitalization.

prevalent Intrapersonal intelligence is a person's ability to understand himself. Intrapersonal intelligence can be developed through puzzle play. Puzzle is a game consisting of pieces of one 2 particular image. intrapersonal intelligence that is developed through playing puzzles, namely the ability to be responsible and the ability to obey the rules. The formulation of the problem in this study is whether children's intrapersonal intelligence can develop through puzzle-playing activities at the RA Annajamissa’adah. The purpose of this study was to determine the development of intrapersonal intelligence of children through playing puzzles in the RA Annajamissa’adah. The research approach used is a qualitative approach using the experimental method. The subjects of this study were 5 children aged 4-5 years, all of whom were male. Data collection techniques used were the initial observation (pretest) and final observation (posttest). The initial observation is carried out before the treatment is given using a media puzzle and the final observation is carried out after the treatment is given. The results of the study showed that 4 out of 5 people were capable of being responsible, and the ability to obey the rules reached a value of 3 out of 4 values, namely with the statement of DAE (Developing According to Expectations). Thus the intrapersonal intelligence of children. aged 4-5 years in the RA Annajamissa’adah Regency can develop through puzzle play.