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This study aims to analyze the influence of digital marketing strategies, product quality, and pricing on consumer purchasing decisions in the context of bead accessories. Utilizing a qualitative approach through literature review, the research synthesizes findings from previous studies published between 2019 and 2024. The results indicate that digital marketing strategies especially those involving social media, visual content, and e-commerce platforms significantly shape consumer preferences and purchasing decisions. Additionally, product quality, including durability, aesthetics, and unique design, plays a crucial role in fostering consumer trust and loyalty. Pricing is also a key determinant, where the perceived value-to-cost ratio greatly influences consumers’ final buying choices. This research contributes to the understanding of consumer behavior within the creative handmade accessory industry and offers practical implications for small business owners in designing more effective marketing strategies.

Friedrich Silaban is one of Indonesia's prominent architects, renowned for his ability to integrate cultural and spiritual values into each of his works. This article explores Silaban's thoughts and design philosophy, which reflect the close relationship between architecture and spirituality. Through an approach that emphasizes aesthetics, functionality, and social context, Silaban successfully creates spaces that are not only beautiful but also meaningful, reflecting the identity of Indonesian society. In facing the challenges of the times, including political and social crises, Silaban's resilience and creativity serve as a testament to how architecture can adapt and endure. This article also discusses Silaban's legacy, which continues to inspire generations of contemporary architects, as well as the importance of understanding architecture as a medium for creating spaces that embody spiritual and cultural values. Thus, Friedrich Silaban's thoughts not only make a significant contribution to the world of architecture but also invite us to reconsider the meaning of space in our lives.

The lack of public understanding of the cultural and historical values contained in multicultural worship buildings. Sam Poo Kong Temple in Semarang is an important object to study cultural acculturation reflected in its architecture, visual aesthetics, and historical values. This research aims to reveal how the combination of Chinese, Javanese and Islamic elements is reflected in the physical and symbolic forms of the temple. The method used is descriptive-analytical qualitative through direct observation, visual documentation, interviews, and literature study. The analysis was done thematically with architectural aesthetics and visual semiotics approaches. The results show that Sam Poo Kong Temple not only functions as a place of worship, but also as a symbol of tolerance and multicultural identity. The combination of ornaments, colors, structures, and symbols represent the values of togetherness, spirituality, and cross-cultural heritage. This temple plays an important role in strengthening social cohesion and becoming a cultural asset that supports the development of an inclusive and harmonious society.  

Housing in the BSB (Bukit Semarang Baru) area, located right in front of the lake, offers an architectural idea that combines the comfort of modern housing with a natural touch. In this analysis, several important architectural elements such as the use of foot plate foundations, construction time, and the use of wood planks on the building facade are explored to understand how this design combines functional and aesthetic aspects. This study aims to analyze these elements, especially in relation to spatial planning, functionality, and aesthetics, as well as how the integration between building architecture with the elements of the lake and the surrounding green space. Through a qualitative approach and direct observation, this paper offers a critical view of the concept of sustainability applied in the design of this area.

The tourism sector is an important aspect in the sustainability of economic development in Indonesia. One of the tourism in Banten Province is Banten Lama Tourism, this area is an important historical site in Indonesia.  As a manager, the Banten Provincial Government must revitalize the Banten Lama area including the physical restoration of buildings, infrastructure, and public facilities that have been damaged or degraded both in terms of function and aesthetics. The purpose of the research is to examine the extent to which the principles of good governance are applied in the process of APBD management in the revitalization of the Banten Lama area.  This research uses a qualitative research type of case study approach a la Creswell. The existence of a revitalization budget report is a form of Banten Provincial Government has shown an initial form of accountability commitment in the management of public funds through the preparation and realization of the Banten Lama Area revitalization budget. The legal basis for revitalization is the 2016 Governor Regulation Number 14 article 5, Governor Decree Number 437/Kep.160-HUK/2018, the 2010 Cultural Heritage Law Number 11 in article 43 and the Momerandum of Understanding (MoU) Number 430/MOU.4-HUK/2017, 430/718-Setda/2017 & 516/MOU.24-HUK-2017 on October 4, 2017 by the Banten Provincial Government, Serang City Government and Serang Regency Government. The implication of the research is to understand how the impact on the development of Banten Lama tourism area.

Today's cafe interiors are not only required to be comfortable, but must also have a strong visual appeal. Aesthetics and function are two important aspects that complement each other in creating a space that supports social interaction and reflects the character of the cafe itself. This study examines how design elements such as color, lighting, materials, and spatial arrangement can shape the visitor experience without ignoring the main function of the room. Using a descriptive qualitative method, this study explores examples of cafe interior designs in Indonesia that have successfully combined aesthetic values and functional needs. From the results of the analysis, it can be seen that the success of a cafe in attracting customers is greatly influenced by the balance between an attractive visual appearance and the comfort of using the space. These findings are expected to be a reference for designers and cafe owners in creating a functional space that also has strong visual characteristics.

Instagram social media has become an effective platform for spreading positive messages, including messages of peace, to a wider audience. This study aims to analyze the communication methods used in spreading messages of peace through content on Instagram. With a qualitative approach, this study examines various communication strategies, such as the use of attractive visuals, inspiring narratives, and two-way interactions between content creators and audiences. The results of the study show that content that combines elements of visual aesthetics, relevant messages, and emotional engagement of the audience can create a significant impact in spreading the values ​​of peace. In addition, collaboration with influencers and the use of Instagram features such as Stories, Reels, and Live have also proven effective in expanding the reach of messages. This study provides recommendations for communicators, activists, and organizations to optimally utilize Instagram as a medium for spreading messages of peace, while still paying attention to ethics and social responsibility in communicating.

An online video application specifically designed for the elderly, with a focus on ease of use and fulfillment of entertainment and hobby needs. Common problems of the elderly related to cognitive decline, loneliness, and difficulty adapting to technology are the background to the design of this application. The research method used is the Software Development Life Cycle (SDLC) with a prototyping model. The design process includes creating a process flow diagram, Entity Relationship Diagram (ERD) for database modeling, and an intuitive user interface (UI) design. The results of this study are in the form of an application prototype that includes a login feature (with a no-registration option for the elderly), a homepage with favorite video categories, an interactive search feature, a search results page, and a video player interface with simple interaction options such as like. The interface design prioritizes minimalist aesthetics and navigation that is easy for the elderly to understand. It is hoped that this application can provide alternative entertainment, reduce loneliness, and improve knowledge and decision-making for the elderly through relevant video content.

Visual aesthetics in interior design plays an important role in shaping an individual's emotional and psychological experience in a space. A visually appealing room design can create a positive and pleasant impression. Symmetrical ratios, careful color selection, and decorative elements can evoke emotional responses and enhance the beauty of perception. This study aims to examine the relationship between visual aesthetic elements such as color, lighting, texture, and layout with the level of psychological comfort of the occupants of the space. The methods used in this study are qualitative and quantitative approaches, through observation, and interviews. The results of the study indicate that spaces with harmonious and harmonious visual aesthetics significantly increase feelings of calm, focus, and psychological comfort. Conversely, rooms with chaotic or too monotonous designs can trigger stress and discomfort. These findings emphasize the importance of the role of aesthetics in designing spaces that are not only functional, but also support the mental health and well-being of their users.  

This study aims to examine the aesthetic review of the Baitussalam Great Mosque Purwokerto as a case study example in the context of religious architecture. The study was conducted to understand how aesthetic elements in mosque design contribute to the spiritual experience of the worshipers. This research method uses a descriptive qualitative approach by analyzing visual data and literature on mosque architecture and the concept of Islamic aesthetics. The results of the analysis show that the Great Mosque of Baitussalam Purwokerto incorporates a harmonization of traditional and modern elements in its design. The aesthetic beauty and the use of religious symbols create a calming atmosphere and provide a deep spiritual experience. This research can contribute to the development of an understanding of the importance of aesthetics in religious architecture and its application in the context of mosques in Indonesia.

This study aims to analyze the factors influencing consumer purchasing decisions for artificial flower products, marketing strategies used, and challenges in production and distribution. A descriptive qualitative approach was applied through a case study on the Fake Flower Plastic business. Data were collected via interviews, observations, documentation, and questionnaires. The results indicate that product quality, aesthetics, pricing, and social media influence significantly affect consumer decisions. Digital marketing via social media and influencer collaboration proved effective in reaching target consumers. Production challenges include raw material efficiency and sustainability, while distribution is hindered by logistics and packaging issues. The study recommends improving product quality, design innovation, and strengthening marketing and distribution strategies to support sustainable business growth.

This study aims to determine the differences in nail art results using the freehand technique and the stamping technique on artificial nails, reviewed from four aspects, namely neatness, color evenness, preference, and aesthetics. The research method used is a quantitative experiment involving 80 artificial nails, 40 artificial nails with the freehand technique and 40 artificial nails with the stamping technique. The assessment was carried out by a panel consisting of lecturers, beauty industry practitioners, and students of Makeup and Beauty at Padang State University. Data were obtained through observation and documentation, then analyzed using the Mann-Whitney U test. The results showed that there were significant differences between the two techniques. The stamping technique was superior in terms of neatness and color evenness, while the freehand technique was superior in terms of aesthetics and preference. Based on the Mann-Whitney U test, a significant value of 0.030 <0.050 was obtained, which means there is a significant difference between the freehand technique and the stamping technique in terms of neatness. A significant value of 0.734>0.05 indicates that there is no significant difference between the freehand technique and the stamping technique in terms of color evenness. The significant value is 0.003 <0.05, which means there is a significant difference in the beauty aspect of the freehand technique and the stamping technique. In the aspect of liking the significant value is 0.163>0.05, which means there is no significant difference between the freehand technique and the stamping technique. These findings contribute to the development of nail art learning and become a practical reference in choosing techniques according to aesthetic and efficiency needs.

This study aims to analyze the role of aesthetics in the drama Sumur Tanpa Dasar by Arifin C. Noer, focusing on the influence of language style and plot on story development. Using a qualitative approach and textual analysis, this research explores how language style shapes character development and expresses inner conflict, while the non-linear plot creates dynamic tension and dramatic conflict. The findings reveal that each character’s distinctive language style enhances characterization and reflects their psychological conditions. Meanwhile, the non-linear plot allows for deeper exploration of conflicts and offers a complex aesthetic experience for the audience.    

The video feature Berdaya, Berkarya, Bermakna bagi Disabilitas aims to highlight the potential and creative works of children with disabilities at the Our Dream Indonesia Foundation through a mise-en-scène approach that enhances both visual and emotional narratives. This writing is motivated by the urgency of promoting the economic and social empowerment of persons with disabilities and the need to challenge prevailing stigmas through mass media. The 11-minute video feature integrates cinematography, set design, costume and makeup, and lighting to construct an engaging and informative storytelling experience. The objective of this study is to explain the production process of creating a visual work using mise-en-scène elements, which includes three key stages: pre-production (research, field observation, storyline development, storyboard creation, and technical preparation), production (filming using cinematographic techniques), and post-production (editing and visual refinement). The findings indicate that the comprehensive application of mise-en-scène successfully reinforces the message of inclusivity. For example, the use of cinematographic techniques contributes to the visual aesthetics; the set design of Toko Amis Budi shows the works of children with disabilities; the makeup and costume choices reflect the personalities of the featured subjects; and the lighting enhances the emotional tone of each scene. In conclusion, this work affirms that mise-en-scène not only enriches the visual appeal but also deepens the emotional impact, transforming facts into inspiring stories and raising public awareness of the importance of expressive spaces for individuals with disabilities. This video serves as an effective medium to advocate for equal rights and the recognition of the abilities of persons with disabilities.

Creativity and innovation are essential aspects in developing entrepreneurial skills among students, especially in the field of handicrafts that focus on creating high-value products. This community service program aims to enhance the creativity and skills of fourth-semester Business Administration students through training in making simple flower vases decorated with pearl and diamond mat ornaments using wax glue. The method applied is project-based learning combined with a participatory approach, actively involving students in every stage from planning, implementation, to product evaluation. The training results show significant improvements in knowledge about flower vases and product innovation (54.5%), ornament attachment techniques (74.0%), design creativity (63.5%), and product aesthetics (38.3%). Intensive mentoring during practice encouraged students to develop creative designs that are not only visually appealing but also have high market value. This program not only improves students’ technical skills and creativity but also fosters the entrepreneurial spirit necessary to face increasingly competitive market challenges. Visual documentation serves as an important medium for evaluation and promotion of innovative student products. In conclusion, this training effectively develops students’ creative and innovative potential while opening sustainable and environmentally friendly business opportunities based on handicrafts.

Eyebrow makeup is an important element in facial makeup, especially in Koto Gadang bridal makeup which highlights the beauty and harmony of the face as a whole. Thick eyebrows are often a challenge because they are difficult to shape and groom without shaving. This study aims to compare the results of correction of thick eyebrow shape using two techniques, namely eyelash glue and eyebrow pencil, in the context of Koto Gadang's bridal makeup. This study uses an experimental method with a quantitative approach. The sample consisted of six female students of Padang State University who were divided into two groups: three people using the eyelash glue technique and three people using eyebrow pencil. Data were collected through observations, documentation, and research instruments, and then analyzed using normality, homogeneity, and independent sample t-test. The results of the study show that there is a significant difference between the two techniques. The use of eyelash glue resulted in an ideal eyebrow shape of 81%, flatness 66.7%, adhesion 61.9%, and aesthetics 66.7%. Meanwhile, the eyebrow pencil technique obtained scores of 52.4%, 71.4%, 61.9%, and 76.2%, respectively. The statistical test showed a p<0.05 value on all aspects tested, indicating a significant difference. The conclusion of this study suggests the use of eyelash glue as a thick eyebrow correction technique because it provides durability and more even results than eyebrow pencils.

This research aims to design an Islamic Boarding School (Ponpes) with a sustainable architecture approach that is able to answer environmental, social, and economic challenges holistically. The method used is a qualitative-descriptive approach through architectural design research, which combines empirical data from the field with theoretical studies from relevant literature. The design location is on Jl. Gunungpati Raya, Nongkosawit Village, Gunungpati District, Semarang City, with an area of ±19,909.77 m². Data collection techniques include literature study, site observation, and comparative design study. Data were analyzed descriptively and spatially to formulate user needs and site potential. The design results show that the sustainable architecture approach can be implemented through functional layout, passive energy utilization, vegetation preservation, rainwater management, and waste recycling system. The design also accommodates social and economic aspects through the provision of organic farming areas and small farms as part of practice-based education. Contemporary Islamic architectural aesthetics are applied contextually, creating a healthy, inclusive, and adaptive learning environment. This research produces a sustainable pesantren design concept that can be a reference model in the development of environmentally friendly and self-reliance-based Islamic educational institutions..

Wall Decorations from Ice Cream Sticks (HIDING) are a craft innovation in the decorative wall art industry. As we know, wall decorations are widely used to enhance aesthetics, beautify, and create a pleasant atmosphere in homes. They are commonly displayed in bedrooms, living rooms, dining areas (kitchens), and are also often found in workspaces, meeting rooms, art galleries, and cafés. The innovation of creating wall decorations from ice cream sticks aims to develop creative works from recycled materials, turning them into products that are equally attractive compared to those made from wood, plastic, or metal. These products offer aesthetic, artistic, and creative value that can attract public interest.The methods used in this program include lectures, discussions, and hands-on training. The results of the activity include: (1) The HIDING training was well received by the participants; (2) The high interest and motivation of the participants supported effective knowledge and skills transfer from facilitators to trainees, ensuring full absorption of the materials; and (3) The HIDING products have the potential to be developed into entrepreneurial products.

Poetry is a form of literary expression that contains physical and mental elements that are interrelated in building deeper and more complex meanings. The problem studied in this study is the identification and analysis of the physical and mental elements contained in the poems of Heri Isnaini, which are known for their imaginative power and emotional depth. This research aims to examine how these elements contribute to the formation of the meaning and aesthetics of poetry, as well as how these poems are able to provide an aesthetic experience to the reader through the choice of words and distinctive language styles. The method used in this study is a literature study, with an approach to literary text analysis to understand the elements that form poetry, both in terms of language and the message conveyed. The results of the study show that the physical elements in these poems include the use of diction rich in imagery, metaphorical and personified majas, and rhyme patterns that strengthen emotional and aesthetic nuances in each stanza. Meanwhile, the inner element depicts universal themes, such as longing, loneliness, love, and reflection of life, which are meaningfully expressed through the use of symbols and implied meanings in each line of the poem.

Psoriasis is a chronic inflammatory disease that attacks the skin and can occur at any age with various clinical variations. The diagnosis is generally made clinically, but in atypical cases a biopsy is required for confirmation. The combination of clinical and histopathological examination provides more accurate diagnosis results. This study aims to assess the suitability of clinical diagnosis and histopathological examination results in psoriasis vulgaris in Semarang Regency. This cross-sectional observational study was conducted by the department of dermatology, venereology and aesthetics at Diponegoro University. A total of 10 samples were clinically diagnosed as psoriasis vulgaris or other morphological types of psoriasis vulgaris at a Dermatology Polyclinic in Semarang Regency, over a period of 2 years. The clinical manifestations of 10 cases with a clinical diagnosis of psoriasis vulgaris assessed from the typical predilection and the presence of scaly plaques tended to be consistent with the histopathological diagnosis but were not statistically significant. Concordance between clinical diagnosis and histopathological diagnosis was observed in 8 (80%) cases and discordance in 2 (20%) cases. Based on the research results, it can be concluded that there is a high level of agreement (80%) between clinical diagnosis and histopathological features in cases of psoriasis vulgaris.