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The success of small and medium-sized enterprises (SMEs) in facing increasingly fierce market competition is highly dependent on product innovation. This study aims to find the types of product innovation applied and used by SMEs, analyze how product innovation affects the success of SMEs, and find factors that support and hinder the implementation of product innovation. This research method uses qualitative with data collection techniques through observation and interviews. The results showed that product innovation includes creating new products, improving product quality, product diversification and several factors through the 4Ps support innovation such as product, price, place, and promotion.

This study aims to analyze the challenges and development strategies of micro, small, and medium enterprises (MSMEs) located in low-income areas in Indonesia. MSMEs play an important role in the Indonesian economy, but in areas with low income levels, MSMEs face various constraints, such as difficulties in accessing adequate capital, technology, and management skills. To conduct this study, the researchers used a qualitative approach by collecting data from various sources of relevant scientific literature. The results showed that MSMEs in low-income settings face several key constraints, including difficulty accessing formal sources of financing, limited use of information technology, and low implementation of good business management practices, such as in marketing and financial record-keeping. To be able to develop MSMEs in low-income environments, comprehensive efforts are needed, such as facilitating MSME access to official funding sources, providing training and assistance in the use of information technology, and improving MSME skills in implementing good business management practices. In addition, the availability of skilled human resources, as well as innovation and creativity are also important factors in supporting the growth of MSMEs in low-income areas. By paying attention to these various aspects, it is expected that the development of MSMEs in low-income environments can run effectively and provide optimal benefits to the regional and national economy, through collaboration and synergy between MSMEs, government, financial institutions, and other stakeholders.    

This research aims to analyze the level of consumer satisfaction with service quality in the beauty services industry, especially in the nail painting business. The factors that are the focus of the research are improving service quality and time efficiency in the nail painting process. The research method used is qualitative with data collection techniques in the form of observation, interviews and documentation. The research results show that Angelnailartpky business owners have made various efforts to improve service quality and time efficiency, such as monitoring work, updating knowledge, and receiving input from consumers. Improving service quality and time efficiency is expected to increase consumer satisfaction and business profitability. The advice given is that Angelnailartpky continues to increase consumer satisfaction and strengthen its position in the beauty services market.

Bedhag Kopi is an MSME that enables local products to compete at the global level. Bedhag Kopi is a coffee shop and roaster owned by Mr. Donny Agustinus Waluyo, SE. Bedhag Kopi not only focuses on coffee production, but also builds an integrated system from upstream to downstream, starting from opening a small shop with a local Jember coffee menu, a coffee production house, to becoming a Course and Training Institute (LKP) in the coffee sector. The aim of this research is to analyze aspects of business feasibility in Bedhag Kopi, Jember Regency. The research method in solving this research problem uses descriptive qualitative. This research was written using library research and field research designs. This research uses primary data sources, namely data obtained directly by researchers as research objects. Based on the results of the discussions explained, this business has met the requirements needed to operate, the location and production process have met strategic standards, but there is a need to ensure consistent availability of raw materials. The strategies implemented are quite diverse and focus on local markets, so as to improve product and service quality.

This research focuses on business feasibility analysis for Estona Coffee MSMEs in Jember Regency, East Java. This research contains a profile of MSMEs and several aspects therein such as licensing aspects, production technical aspects, marketing aspects, management aspects and financial aspects. Not only that, this research also examines the economic, social and environmental aspects of Estona Coffee MSMEs in Jember Regency, East Java. This research uses qualitative methods through interviews where the interviews focus on the owners of Estona Coffee MSMEs located in Jember Regency, East Java. This research produces analytical responses regarding the business feasibility of Estona Coffee MSMEs in Jember Regency, East Java.  

This research aims to analyze the dynamics of the position of the chancellor of a private university as a state administrative official in State Administrative Court (PTUN) disputes. The position of chancellor at private universities has a strategic position in higher education management and academic administration, which often intersects with state regulations. The research results show that private university presidents are often involved in PTUN disputes related to academic and administrative decisions. This research concludes that the position of the chancellor of a private university as a state administration official in PTUN disputes is very dependent on the context and content of the decisions taken. Therefore, clearer regulations and stricter legal guidelines are needed to avoid ambiguity in the legal status of private university chancellors. This research contributes to a deeper understanding of the role and responsibilities of the chancellor in private higher education administration and provides recommendations for improving legal policy in the field of higher education.  

This article aims to analyze the insurance and guarantee mechanisms in the implementation of iB Serbaguna financing at PT Bank Sumut Sharia Business Unit. The research method used is a descriptive qualitative approach, gathering data through interviews, observations, and related document studies. The results indicate that the application of insurance and guarantees in iB Serbaguna financing is conducted to reduce credit risk and ensure the continuity of customer payments. The insurance used includes life insurance and loss insurance, while the guarantees involve guarantee institutions to enhance confidence in the customers' repayment abilities. This implementation has proven effective in minimizing financing risks and increasing customer trust in the offered Sharia banking products.

This community service aims to improve the marketing and sales promotion capabilities of batik MSMEs, especially Omah Batik Srikandi and Edukriya in Jatisari Village, Mijen District, Semarang City. The approach includes training and mentoring by providing knowledge and skills of effective sales promotion strategies in marketing batik. Its activities intend to increase batik promotion and sales through the development of innovative sales promotion strategies, such as discounts, gifts, and others. Through this approach, it is hoped that batik MSMEs can increase sales, expand market reach, and support the preservation of batik cultural heritage in Semarang City. Increasing the competitiveness of batik MSMEs is also expected to be achieved, thus having a positive impact on the local and national economy.

This research aims to determine the influence of business networks and information technology on the performance of Sapu Lidi and Sapu Ijuk MSMEs in Medan Sinembah Village, Tanjung Morawa District. The sample for this research was 30 Broom Stick and Broom Fiber MSMEs in Medan Sinembah Village, Tanjung Morawa District. The analysis techniques used are Multiple Regression, T Test, F Test and Coefficient of Determination. The analysis results were obtained using the multiple linear regression equation, namely Y = 16.064 + 0.290X1 + 0.101X2. The t value of the Business Network variable (X1) is 4.654 when compared to the t table value of 1.703. So the calculated t obtained is greater than the t table value or 4.654 > 1.703. Then it can also be seen that the sig value is smaller than the value 0.00 < 0.05, so Ho is rejected and Ha is accepted so that the variable 1,703. So the calculated t obtained is greater than the t table value or 2.025 > 1.703. Then it can also be seen that the sig value is smaller than the probability value of 0.00 < 0.05, so Ho is rejected and Ha is accepted so that the variable 00>0.05 and Fcount value 96.467>Ftable 2.96. R square (R2) or R square shows the coefficient of determination is 0.877, meaning that the percentage of Business Networks (X1) and Information Technology (X2) on increasing MSME performance is 87.7% while the remaining 12.3% is influenced by other variables not examined by the this research.

Today's electronic transactions are facilitated by the many Marketplaces and Online Shops that sellers and buyers can visit. Various platforms implement Flash Sales at certain moments as a form of promotion. In this case, forms of Predatory Pricing are found which include Unfair Business Competition in Predatory Pricing. The following research aims to examine and explain the Flash Sale method in Online Shops and its indications of unhealthy business competition. The following research was carried out using descriptive qualitative methods using a normative juridical approach by analyzing phenomena that exist in real conditions with statutory regulations simultaneously. Based on the analysis results, it is known that not all Flash Sale Programs provide prices far below production. However, the implementation of flash sales which drastically reduce prices is a clear indication of unhealthy business competition. Considering the drop in prices posted on the Flash Sale can reach 80% of the original market price. Based on the results of analysis using the Price-Cost Test, massive discounts by E-Commerce are a form of Predatory Pricing.

Rational thinkers need the ability to think critically but it is not enough just to do that, it must be with real and visible evidence. In this discussion the author uses a quantitative method with a descriptive approach which makes it possible to answer questions that require absolute answers, namely by presenting the evidence that exists because absolute truth cannot be seen through mystical/prological thinking.    

Management is a process of resources owned by a company to achieve the desired goals. According to Henry Fayol, this management has a good fuction if it applies five management functions, namely planning, organizing, directing, controlling and evaluating. Based on the facts in the field obtained from an observation, there are several problems in the implementation of production management, namely the directing function and controlling function have not been running well. This research was carried out in several Home Industries, namely Bu Khollifah Usaha, whose address is Jl. Kedung Rahmat RT. 017/ RW. 005, Krajan Hamlet, Sepande Village, Candi District, Sidoarjo Regency, Home Industry Pak Jamali Usaha, whose address is Jl. Raya Nyamplung RT. 025/ RW. 010, Sumokali Hamlet, Nyamplung Village, Candi District, Sidoarjo Regency, Home Industry Pak Ulil Usaha, whose address is Jl. Sidodadi RT. 015/ RW. 020, Sudio Hamlet, Sidodadi Village, Candi District, Sidolarjo Regency. The research method used is descriptive qualitative, namely examining the reality that occurs in the research field. In this series of research activities, descriptive data is produced in the form of written words. Based on the research results, the application of production management for the Tempe Khollifah home industry has implemented five management functions in accordance with Henry Fayol's theory. However, the implementation of production management has not run optimally because the direction and control sections have not been carried out well.  

To determine the influence of understanding accounting and capital readiness on the efficiency of basic food business income. Quantitative is a research method that uses data in the form of numbers and the collected data is analyzed using statistical formulas. The population that will be used in this research is MSME actors, especially basic food businesses registered with the Bayung Lencir District Cooperatives, Small and Medium Enterprises Service, totaling 100 MSME business actors. The classical assumption test is a prerequisite for multiple regression analysis, this test must be influenced so that the estimates of parameters and regression coefficients are not biased. In testing this class of assumptions, namely the normality test, multicollinearity test, heteroscedasticity test, autocorrelation test. Partially, accounting records have a more dominant influence than capital readiness in increasing income efficiency. This shows that understanding accounting records is very influential in increasing revenue efficiency and business sustainability, because by understanding accounting records, business actors can manage business finances and make decisions about managing their business easily.  

Tiger shrimp farming is an aquaculture business associated with the rearing of shrimp from egg hatching until they are ready to be harvested for consumption. The amount of tiger shrimp production is highly dependent on the tiger shrimp hatchery process. This study was conducted with the aim to 1) Calculate the income of tiger shrimp hatchery business, 2) Analyze the feasibility of tiger shrimp hatchery business based on the criteria of Revenue Cost Ratio (RCR), Break Even Point (BEP), Payback Period, Return On Investman (ROI), and 3) Describe marketing channels, marketing margins, and farmer share in shrimp hatchery business. The sample method used was purposive sampling and snowball sampling. The results showed that tiger shrimp hatcheries in HSRT Windu Tirta Samudra earned an income of Rp.43,313,992/month. Based on the criteria of RCR, BEP, ROI and Payback Period (PP) tiger shrimp hatchery business is feasible to continue and run. Marketing of tiger shrimp seed forms level 0 and level 1 marketing channels, with a margin of Rp.2/head on level 1 marketing channels, and the farmer's share obtained is efficient because it is above 60%.

The application of Business Ethics and Corporate Social Responsibility has an important role in forming a company that is strong and has high competitiveness. Ethical business is the foundation of good business principles, this includes superior and sustainable business performance through compliance with applicable ethical and legal guidelines. The Corporate Social Responsibility Program is also one of the obligations that must be carried out by companies in accordance with the contents of Article 74 Paragraph 1 of Law Number 40 of 2007 concerning Limited Liability Companies. This is because, in building a business it must also provide benefits that can be felt by the business environment and society.

One of the pillars of a region's economic strength is the Micro, Small and Medium Enterprises (MSME) sector. Seeing the phenomenon of MSME in Nagari Pasia Laweh which creates jobs and makes an important contribution to trade, especially for micro businesses operating in the culinary sector. In creating a good business, innovation is needed that can improve the performance of business actors, but there are still business actors who have not innovated their products. Culinary business actors who have innovated their products certainly experience several problems and obstacles. The aim of this research is to find out and analyze the product innovation skills of culinary business actors and to find out the obstacles or constraints in innovating culinary business products in Nagari Pasia Laweh, Palupuh District. The research method used is a qualitative descriptive method. Data obtained through observation, interviews and documentation. The results of this research are that 10 out of 12 business actors have carried out product innovations in the form of adding menu variants. The obstacles experienced during product innovation were 2 business actors being constrained by a lack of facilities and infrastructure, 3 business actors experiencing a lack of labor which resulted in a long time for the production process, 3 business actors being constrained by the distance to the location of purchasing complete raw materials and meat grinding for the actors. businesses that need it and 10 out of 12 business actors who have carried out product innovation are constrained by costs because they have to buy additional equipment and raw materials for the production process.

Social media has become an essential tool in the development of Micro, Small, and Medium Enterprises (MSMEs) in this digital era. This research aims to investigate the role of social media in supporting the growth and success of MSMEs. Through a comprehensive literature review, this study explores the various benefits obtained by MSMEs from the use of social media, including increased visibility and market reach, more intensive customer interactions, and enhanced brand awareness and business image. However, this research also identifies several challenges faced by MSMEs in leveraging social media, including limitations in digital knowledge and skills, as well as managing limited time and resources. Based on these findings, this study concludes that it is important for MSMEs to equip themselves with the necessary digital knowledge and skills, and to develop targeted and sustainable marketing strategies through social media. Additionally, support from government and non-profit organizations in the form of training, resources, and technical assistance can also help MSMEs harness the full potential of social media for their business growth. By overcoming these challenges, MSMEs can maximize the benefits of social media in supporting the growth and success of their businesses in an increasingly digital market.

The aim of this research is to determine the influence of halal tourist attractions, length of business, capital and tourist visits on traders' income in the Gentala Arasi tourist area, Jambi City. The number of samples in this study was 64 people and used a simple random sampling technique, namely accidental sampling by selecting random samples that were accidentally encountered. Multiple Regression Analysis is used as a data analysis technique. The research results show that halal tourist attractions and tourist visits have a significant effect on traders' income, while length of business and capital do not have a significant effect. Based on data analysis in this research, these variables are valid and reliable. When testing classical assumptions with a normal distribution, heteroscedasticity and multicollinearity do not occur.

This research is intended to evaluate the marketing strategy implemented by the Mogobo Snack Tuban Micro Enterprise to increase their sales. Mogobo Snack is a micro business that produces fried meatball chips with a spicy taste as its characteristic. This research adopts qualitative methods using observation, interviews and documentation instruments. The findings from the research show that the Mogobo Snack Tuban Micro Enterprise implements a marketing strategy in the form of a marketing mix consisting of product, price, promotion and distribution elements. The strategy includes production of high-quality chips, pricing based on production costs, online and offline marketing, as well as promotion via social media and a door-to-door approach. The SWOT analysis shows several alternative strategies that Mogobo Snack can implement, such as increasing digital marketing, developing new products, collaborating with culinary influencers, and expanding into traditional markets. By implementing these strategies, Mogobo Snack can overcome the challenges of competition and changing consumer trends, thereby increasing sales volume and increasing its market share and profitability.

This research aims to find out about how business competition law is protected in e-commerce shopee and tiktok shop in Indonesia. The method used in this research is normative with a statutory approach and a case approach. Legal materials are collected through literature study, then analyzed prescriptively. The research results show that judging from the elements of Article 20 and Article 17 paragraphs (1) and (2) of Law Number 5 of 1999 concerning Prohibition of Monopoly Practices and Unfair Business Competition, monopoly practices and unhealthy competition are not fulfilled so that flash sale marketing on the platform e-commerce shopee and tiktok shop cannot be said to be predatory pricing because there are several elements that are not fulfilled. This only results in tighter competition between e-commerce in Indonesia, both in increasing sales and also increasing the number of potential business actors.