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Sulfan Sulfan; Sri Andayani

International Journal of Studies in International Education 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The purpose of this study is (1) to describe the characteristics of a good mobile learning application to improve computational thinking and learning independence of high school students. (2) to produce a mobile learning application that is oriented towards computational thinking skills and student learning independence with good quality. The quality of the development results is determined based on Nieveen's criteria, namely valid, practical, and effective. This study is a research and development (R&D) that uses the Borg & Gall development model with 8 development steps, namely preliminary study, planning, initial product development, small group trials, main product revision, limited scale trials, operational product revisions and large-scale trials. The subjects in this study were 36 students from one class at SMA Negeri 1 Gamping, Sleman Regency. The instrument used to measure the validity of the mobile learning application is the expert validation sheet. The instrument to measure the practicality of the mobile learning application is the student response questionnaire. The instrument to measure the effectiveness of the application is the computational thinking test and the student learning independence questionnaire. Validity and practicality data analysis was conducted by converting quantitative data into qualitative form in the form of four standard scale values, while effectiveness data analysis based on test and questionnaire results was conducted using paired sample t-test. The results of the study showed that (1) Mobile learning applications have the characteristics of being easy to apply, flexible to time, lightweight and easy to carry anywhere and also implementing each computational thinking indicator in each stage of the material. (2) The results of expert validation showed that the developed mobile learning application met the valid criteria as seen by the Aiken's validity test score for media experts of 0.83 and 0.68 for material experts. The practicality of the mobile learning application is included in the very good category as seen from the average results with an average percentage of student responses of 87.17%. The effectiveness of the computational thinking test obtained a t-value of 47.22 greater than t (35,0.05) with a score of 1.69, the effectiveness of the learning independence test based on the t test obtained a t-value of 4.85 greater than t (35,0.05) with a score of 1.69. Based on the results obtained, it can be concluded that the developed mobile learning application meets the criteria of validity, practicality and effectiveness.

Ariya Ananta; Dirhamsyah Dirhamsyah; Dina Rispianti

Jurnal Transformasi Bisnis Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Refueling or bunkering is an activity carried out when the ship is ready to sail. In refueling activities, it is very dangerous for work accidents to occur, the implementation of refueling (bunkers) which is less than optimal can also cause accidents and losses for the company and other parties. These losses include oil spilling into the sea, fires and so on. The execution of refueling is still less than optimal in using personal protective equipment and there is a lack of coordination between several crew members. The aim of this research is to determine the causes of work accidents, efforts are being made to improve supervision of refueling on ships. Supervision during the fuel oil filling process is very important because this activity carries a very high risk of work accidents. This method was written using field methods (field research), namely observation and interviews (interviews) and literature (Library Research). Factors that cause work accidents during the process of filling ships with fuel oil on ships are lack of coordination between the officers involved, lack of awareness in the use of personal protective equipment in accordance with SOP (Standard Operational Procedure)..

Perdana Putra Elpian; Mellya Embun Baining; Achyat Budianto; Marnas Nazir

Journal Economic Excellence Ibnu Sina 2025 STIKes Ibnu Sina Ajibarang

This study aims to reveal the effect of production costs, operational costs and sales volume on financial performance at CV. Salim Media Indonesia for the 2021-2023 period. This thesis uses a quantitative approach using the multiple regression statistical analysis method partially and simultaneously with 35 samples. The results of the study indicate that production costs have an effect on financial performance at CV. Salim Media Indonesia for the 2021-2023 period partially. Operational costs have an effect on financial performance at CV. Salim Media Indonesia for the 2021-2023 period partially. Sales volume has an effect on financial performance at CV. Salim Media Indonesia for the 2021-2023 period partially. Based on the calculated F value > F table and the significant value < a , it is concluded that Ho is rejected and Ha is accepted, meaning that Production Costs and Operational Costs together or simultaneously have an effect on financial performance at CV. Salim Media Indonesia for the 2021-2023 period.

Ridwan Ridwan; Muhammad Sofwan Romli; Dedi Kustiawan; Wieke Tsanya Fariati; Munandar Wahyudin

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The proliferation of network information algorithms (NIAs) in contemporary society has sparked significant ethical concerns regarding their societal impact. This study investigates the influence of NIAs on social interactions, decision-making processes, and the perpetuation of structural biases through a multidisciplinary perspective (Ananny, 2023). The findings reveal that while NIAs enhance operational efficiency across various domains, they also introduce ethical challenges, including privacy infringements, systemic inequities, and algorithmic opacity, which threaten social justice. Employing Ananny’s (2023) conceptual framework—which categorizes NIAs into three dimensions: encounters, observation, and probability/temporality—this research deconstructs the operational mechanisms of these algorithms. The analysis demonstrates that NIAs not only replicate historical biases but also engender new forms of discrimination through ostensibly neutral predictive processes. For example, algorithm-driven recruitment systems may perpetuate gender disparities if their training data reflects prior discriminatory practices (Crawford, 2021). This study underscores the inextricable link between technological ethics and societal context, arguing that an overreliance on algorithmic systems risks undermining human autonomy (Zuboff, 2019). The originality of this research lies in its integration of computational ethics theory with empirical case studies, such as the deployment of NIAs in mass surveillance, where privacy is often compromised in pursuit of perceived security. To ensure academic rigor, the arguments are developed through a critical comparison with prior research (e.g., Mittelstadt et al., 2016), while avoiding redundancy in phrasing or structure. Scholars such as Floridi (2019) emphasize the necessity of algorithmic transparency in regulatory frameworks. However, critics like Noble (2018) argue that technical solutions alone are inadequate; structural reforms in data governance and corporate accountability are essential to mitigate the misuse of NIAs. In response, this study proposes an ethical framework that not only addresses technical risk mitigation but also incorporates civic participation in algorithmic decision-making processes. The ethical implications of NIAs necessitate a holistic approach that integrates principles of data justice, independent algorithmic auditing, and public digital literacy. Future research should explore inclusive models of algorithmic governance, particularly in developing nations where regulatory frameworks often lag behind technological advancements. This study concludes with a reflective inquiry: How can algorithmic accountability be ensured if developers lack transparency regarding data sources and programming logic? By addressing these questions, this research contributes to the ongoing discourse on the ethical governance of NIAs and their societal implications.

Claudea Viagta Sisi Apriani

Jurnal Inovasi Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This research aims to evaluate the level of orderliness of students in the implementation of tuition fee registration payments at the St. Fransiskus Assisi Catholic Pastoral College (STPKat) in the 2023/2024 Academic Year. Student orderliness in fulfilling registration payment obligations is an important factor that has an impact on the smoothness of the academic administration process and the operational sustainability of educational institutions. The research method used is descriptive quantitative, with data collection through observation, interviews and analysis of payment documents. The results of the research show the level of student compliance in carrying out tuition registration payments, the factors that influence late payments, as well as the institution's efforts to improve student order. It is hoped that this study can be a reference for the management of STPKat St. Fransiskus Assisi in formulating more effective policies and strategies to increase student discipline in paying tuition registration fees.

Haris Putra Utama Limbong; Yasmirah Mandasari Saragih; Tamaulina Br. Sembiring

International Journal of Sociology and Law 2025 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Narcotics are substances or drugs derived from plants or non-plants, either synthetic or semi-synthetic, which can cause decreased or altered consciousness, loss of feeling, reduced or even eliminated pain, and can cause dependency. Drug abuse in Indonesia has reached a very worrying stage. Drugs no longer recognize age limits , old people, young people, teenagers and even children are users and dealers of illegal drugs. The illegal distribution of drugs in Indonesia is no less worrying, drugs are not only circulating in big cities in Indonesia, but have also penetrated into small areas. The problem raised in this study is the role of the North Sumatra regional police in uncovering narcotics crimes. The type of research used is empirical legal research with conceptual approach methods, legislative approaches, and sociological approaches. The types of data are primary data and secondary data, while the data sources for this study come from the results of interviews with respondents and informants. It was concluded that the role of the North Sumatra Regional Police in disclosing narcotics crimes is that the police conduct counseling in schools, install banners, pamphlets on the highway, carry out patrols and police operations. Furthermore, the police enforce the law starting from the investigation stage to the transfer of cases to the District Court while still referring to Law No. 2 of 2002 concerning the Police and other related regulations. The obstacles faced by the North Sumatra Regional Police are: Community factors, Limited Human Resources, Limited operational funds and Law enforcement factors .

Hesti Ekawati; Antoni Arif Priadi; Wisnu Handoko; Ahmad Ahmad; Tri Cahyadi

International Journal of Health and Social Behavior 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

This research investigates maritime health literacy among cadets, focusing on its alignment with international standards and implications for professional practice in the maritime industry. Using qualitative methods, the study explores cadets' perceptions and experiences regarding health management practices onboard ships. Findings reveal a strong alignment with safety and environmental protocols outlined by the International Maritime Organization (IMO). However, gaps in practical training effectiveness and continual professional development highlight areas for improvement. Cadets express the need for enhanced practical simulations and lifelong learning initiatives to better prepare for health-related challenges at sea. The study also identifies positive perceptions of health promotion policies mandated by the maritime labour convention, underscoring industry commitment to promoting occupational health and safety standards. Recommendations include integrating comprehensive mental health support, fostering collaborative research efforts, and conducting longitudinal studies to assess the sustainability of health literacy interventions. By addressing these recommendations, stakeholders can enhance operational efficiency, promote crew welfare, and sustain a culture of safety within the maritime sector.

Martinus Siagian; Mohamad Iqbal. F.; Mohhamad Ezra P.; Muhammad Verrell C.P.; Nadifa Salsabila H. +1 more

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

The maritime industry operates in a complex, rapidly evolving global environment where decision-making accuracy is critical for operational efficiency, sustainability, and risk mitigation. Traditionally, maritime leadership has relied heavily on experience-based decision-making, often leading to cognitive biases and strategic inefficiencies. This study examines the role of scientific paradigms in managerial decision-making, emphasizing how structured epistemological reasoning enhances strategic accuracy and reduces decision-making errors. This research provides original value by addressing the limited integration of structured decision-making models in maritime leadership, which has been largely overlooked in previous studies. While scientific reasoning has transformed decision-making in industries such as finance and healthcare, its application in maritime management remains underdeveloped. The study explores the following research questions: To what extent do scientific paradigms influence managerial decision-making in maritime leadership? How can structured reasoning reduce bias and improve decision accuracy? Using a qualitative approach, semi-structured interviews were conducted with maritime experts, lecturers, and postgraduate students, followed by thematic analysis and comparative evaluation. Results indicate that structured decision frameworks significantly improve managerial effectiveness, yet barriers such as industry conservatism and limited competency development hinder widespread adoption. The study concludes that integrating scientific reasoning into maritime leadership training programs can enhance decision accuracy, promote evidence-based management, and ensure sustainable strategic planning.

Tegar Sangga Buana; Teguh Budiaji; Trisna Mahendra; Zahra Citra Ayu; Zaqia Azzarine

International Journal of Management Science and Business 2025 International Forum of Researchers and Lecturers

The rapid advancements in technology and marketing strategies within the maritime industry present both opportunities and ethical challenges. While innovation enhances operational efficiency and consumer engagement, the absence of structured ethical frameworks can lead to privacy violations, regulatory breaches, and deceptive marketing practices. This study examines the role of ethical considerations in technology and marketing management within maritime leadership, emphasizing the need for structured ethical decision-making frameworks to ensure consumer protection, regulatory compliance, and corporate sustainability. This research provides original value by assessing the extent to which ethical principles are integrated into maritime business strategies, addressing gaps in previous research that primarily focuses on profitability over ethical governance. The study explores the following research questions: How do ethical considerations shape decision-making in maritime technology and marketing management? What challenges hinder the implementation of structured ethical frameworks? Using qualitative research methods, semi-structured interviews with industry experts, lecturers, and postgraduate students were conducted, followed by thematic analysis and comparative evaluation. Findings indicate that while ethical decision-making enhances corporate reputation and regulatory compliance, industry-wide implementation remains inconsistent due to weak regulatory enforcement and corporate reluctance. The study concludes that integrating ethical frameworks into maritime leadership training and business education is essential for fostering responsible corporate governance, enhancing consumer trust, and ensuring long-term sustainability.

Hilda Marliza; Jusmardi Jusmardi; Resmi Darni; Widya Darwin

Merkurius : Jurnal Riset Sistem Informasi dan Teknik Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The rapid development of information technology and telecommunications has driven companies and MSMEs to adopt desktop, mobile, and web-based applications to enhance operational performance. PT HPS Painan Padang, previously relying on manual ticket bookings, faced challenges in efficiency and susceptibility to brokering practices. To address this, a web-based travel ticket booking application was developed, enabling customers to book tickets online more practically, quickly, and conveniently, anytime and anywhere. The integration of Natural Language Processing (NLP) technology in the form of a chatbot further enhances service efficiency and responsiveness. This feature provides real-time information on departure schedules, seat selection, and payment transactions while also supporting sentiment analysis and swift responses to customer feedback, ultimately improving service quality. The application, built using PHP, MySQL, and CodeIgniter with a Prototype development approach, adapts to changing market demands. Testing via GTmetrix on the https://desistravel.xyz/backend page demonstrated excellent performance with an 88% Performance score, 95% Structure score, and optimal Web Vitals metrics, indicating a fast, responsive, and stable platform. The final product is a user-friendly web-based ticket booking application supported by an intelligent chatbot, offering a seamless user experience, enhancing customer satisfaction, and streamlining the travel booking process efficiently.

Putri Sari Nuraini; Ana Kadarningsih

International Journal of Islamic and Economic Education 2025 International Forum of Researchers and Lecturers

The purpose of this study is to examine the effect of green accounting, operational efficiency, and marketing effectiveness on financial performance in mining companies listed on the Indonesia Stock Exchange (IDX) in 2021-2023. This study uses a quantitative method based on annual financial report data and annual reports for 3 years (2021-2023) from Mining Companies listed on the Indonesia Stock Exchange (IDX). The research sample includes 83 companies with a total of 249 observation data for (3) periods. Data analysis was carried out using Eviews 12 software with the Multiple Regression Analysis method based on panel data with the Common Effect Model (CEM) method. The results of the study show that Green Accounting has a positive and significant effect on financial performance. Conversely, Operational Efficiency does not have a significant effect on financial performance, while Marketing Effectiveness has a positive and significant effect on financial performance.

Maria Seprida Purba; Dirhamsyah Dirhamsyah; Yuna Sutria

Jurnal Transformasi Bisnis Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This paper aims to determine the system and procedures for ship and goods service activities at PT. Pelayaran Berkat Usaha Mandiri Panjang Lampung at Panjang Port, Bandar Lampung. The management of the ship is managed by agencies in the port environment. Not only that, operational agents are also required to understand the workflow of the Inaportnet application so that ship operational activities are completed on time. The author uses several methods such as; observation method, interview method, documentation method, and the existence of research files. Based on the results of the observations, the author can conclude that the System and Procedures for Ship and Goods Service Operations at PT. Pelayaran Berkat Usaha Mandiri acts as an agent who is responsible for serving agency ships since the ship will arrive, namely including the clearance in process using the Inaportnet system application, in addition, the agent also takes ship documents and continues with the clearance out process until the ship will leave the port to go to the next port. In order to facilitate operational activities, supporting documents are needed for the clearance in and clearance out processes of the ship.

Ravindra Safitra Hidayat; Selamat Riyadi; Heru Nugroho; Dadet Sugiarto

The International Conference on Education, Social Sciences and Technology 2025 International Forum of Researchers and Lecturers

This study explores the intricate interplay between competitive advantage, customer focus strategies, and customer satisfaction within the service industry, emphasizing a human-centered approach to organizational development. Through a comprehensive literature review, the research highlights the transformative potential of aligning strategic initiatives with human values and emotional resonance. It underscores the importance of cultivating meaningful relationships with customers to create sustainable competitive advantages that extend beyond traditional economic metrics. The findings reveal that customer satisfaction is deeply rooted in both functional service excellence and emotional connections. By leveraging insights from customer experiences, organizations can design tailored strategies that resonate with individual needs and aspirations. Furthermore, the research demonstrates how customer-centric approaches influence broader organizational culture, fostering environments that prioritize empathy, innovation, and authentic human engagement. This study contributes to the theoretical discourse by framing competitive advantage as a human endeavor and offers practical implications for service organizations aiming to achieve operational excellence while honoring the human dimensions of service delivery. The integration of strategic, operational, and tactical levels forms a cohesive framework for achieving enduring success through genuine customer relationships and continuous adaptation to evolving market dynamics.

Sadeq Dhahir Farhan Alzaidi; Hussein Falah Hasan

International Journal of Islamic and Economic Education 2025 International Forum of Researchers and Lecturers

The research addresses the role of artificial intelligence technologies in achieving cost reduction, achieving a sustainable competitive advantage, and improving the operational performance of companies, by analyzing how these technologies reduce costs. The research is based on a basic hypothesis that "artificial intelligence technologies contribute positively to reducing costs for economic units by improving the efficiency of using available resources, reducing waste, and improving technical innovations, which enhances the ability of the economic unit to compete and achieve a sustainable competitive advantage." The research recommends investing in artificial intelligence technologies, training employees to use them effectively, developing a clear strategy, adopting analytical models to measure the impact of artificial intelligence on performance and costs on a regular basis, and supporting research related to developing artificial intelligence applications to improve operational efficiency and enhance cooperation between universities and economic units to develop innovative solutions that achieve a sustainable competitive advantage. This research is an addition to the literature concerned with how economic units adopt artificial intelligence technologies and work to reduce their operating costs, and aims to provide a practical framework for economic units seeking to improve their financial performance by adopting the latest artificial intelligence technologies.

Nina Paramytha; Muhammad Hanif

Uranus: Jurnal Ilmiah Teknik Elektro, Sains dan Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This project aims to design and develop a prototype system based on gesture sensors to monitor visitors and smoke sensors to detect the presence of smoke in designated smoking rooms. The system is designed to enhance comfort, safety, and operational efficiency in multipurpose buildings. Utilizing the Arduino Uno microcontroller, the device is equipped with various components, such as a gesture sensor to detect visitor movements entering and exiting the building, enabling visitor monitoring for resource allocation. Meanwhile, the smoke sensor is designed to identify and monitor smoke concentration in the smoking room to prevent the spread of smoke to other areas.The device also includes additional features, such as an automatic exhaust fan and an LCD display for process monitoring. Test results show that the developed prototype has a high accuracy rate in detecting visitor gestures and can reliably and quickly detect the presence of smoke. This system provides an innovative solution to support smarter, safer, and more eco-friendly management of multipurpose buildings. This research is expected to serve as a foundation for further advancements in the application of sensor technology in public facilities.

Rahmawati Rahmawati; Andreas Subangkit

Port Management and Maritime Administration Journal 2025 Indonesian Maritime Researchers and Lecturers

CPO is the raw result of the oil extraction process from palm oil fruit. This substance is a rusty red liquid which has varying consistency characteristics depending on the ambient temperature conditions. The problems faced in handling CPO liquid bulk cargo are based on several factors, namely limited infrastructure, weather, distance and how the government regulates the sustainability of this industry at PT. Energi Unggul Persada. The aim of this research is to find out how the CPO liquid bulk transportation procedures are carried out by PT. Energi Unggul Persada, the main challenges faced in handling CPO liquid bulk cargo, as well as how government regulations and policies influence CPO liquid bulk cargo handling procedures and their impact on industrial desires at PT. Energi Unggul Persada. This type of research is qualitative research with descriptive methods. This research was carried out at PT. Energi Unggul Persada from February 2022 to April 2022. The data collection techniques used were interviews, observation, documentation. Meanwhile, the informants used as research were the Shipping Section Operational Experts and Field Coordinators PT. Energi Unggul Persada in Mempawah. The data that has been collected is then carried out by data reduction, data presentation and verification. The results of this research are first, the procedures that have been established by the company, namely, before loading begins, the surveyor and lodging master prepare the required documents such as: shipping instructions, ship shore checklist, dry certificate, and the tools used include: flexible hose, crane, floating line, and pump. To ensure that the quality of CPO / cargo meets standards, then during the loading process, the loading master supervises and is responsible for the implementation and smoothness of the loading activity. Second, the main challenges faced in the process of handling CPO liquid bulk cargo include the limited number of pipes, weather conditions at the jetty, and quite long line distances. Third, by committing to supporting a sustainable palm oil industry, the government is adjusting export levies on CPO and its derivatives, which are then channeled back to focus on developing the people’s palm oil industry.

Fitri Anekawati

Port Management and Maritime Administration Journal 2025 Indonesian Maritime Researchers and Lecturers

This study aims to determine the attitude of the company in the fields of cargo, shipping, and port operations at PT. Link Pacific Logistic. The company's attitude can be analyzed through the presentation of the company's profile in describing its objectives and vision to be achieved. The main attraction lies in the company's introduction, which plays an important role in establishing a network of professional collaboration. In this analysis, the researcher has identified three types of attitudes: Permanence – the extent to which the company perceives achievements and challenges as temporary or long-lasting. Pervasiveness – the extent to which the company considers an event to impact the entire operational aspects or only certain areas.Personalization – the extent to which the company attributes successes and challenges to internal or external factors. Based on the research findings, the company's profile presentation shows very significant results, with permanence being the most dominant aspect in describing the company's objectives. ocial media interaction (source credibility, source homophily, and content quality) positively impacts future intention.

Gabriel Edward Kevin Riti; I Komang Arthana; Siprianus G. Tefa

Jurnal Kendali Akuntansi 2025 International Forum of Researchers and Lecturers

This study aims to analyze the implementation of accountability accounting at Circle Imagine of Society (CIS) Timor Foundation in Kupang City. This research uses descriptive qualitative method and examines the implementation of four main elements of responsibility accounting, namely determining responsibility, determining performance measures, assessing performance, and providing rewards and punishments. The results of this study indicate that: (1) Circle of Imagine Society (CIS) Timor Foundation has implemented a clear organizational structure, with a detailed division of tasks for each member, (2) determination of performance measures is based on program effectiveness and operational efficiency, (3) performance assessment of Circle of Imagine Society (CIS) Timor Foundation uses regular standard operating procedures (SOP), (4) Awards are given to members of Circle of Imagine Society (CIS) Timor Foundation who perform well and punishment is given to members of Circle of Imagine Society (CIS) Timor Foundation who violate the code of ethics.

Naufal Azrial Darmawan

Journal of Management and Social Sciences (JIMAS) 2025 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Every organization needs to have the right strategy to survive in carrying out its operational activities. Employee loyalty has attracted much attention because it is the expectation that motivated and loyal employees will act in the best interests of the organization. This research aims to determine the influence of work motivation, job satisfaction, and work environment on employee loyalty at CIMB Niaga Bank, South Jakarta. The respondents for this research were 125 respondents with criteria based on gender aged 17 - 55 who worked at CIMB Niaga Bank, South Jakarta in the last 3 months. The analysis method used is Multiple Linear Regression. The research results parcial show that work motivation has a significant effect on employee loyalty, job satisfaction has a significant effect on employee loyalty and the work environment has no effect on employee loyalty. Then simultaneously work motivation, job satisfaction and work environment have a significant effect on employee loyalty.

Aisyah Dwi Aulia Islam

Jurnal Nusantara Berbakti 2025 Universitas Kristen Indonesia Toraja

This project is motivated by the great potential of coffee as a product that is in demand, especially in the local environment of Babadan Village, Ngajum District, Malang Regency. However, UMKM Kopi Mbah Bongso has difficulty marketing its products online due to lack of knowledge about digital marketing and social media platforms. The methods used in this project are interviews and observations to understand the problems faced by UMKM Kopi Mbah Bongso. The results show that UMKM Kopi Mbah Bongso needs a better understanding of digital marketing and social media platforms to increase their sales. The solutions provided are digital marketing socialization, Linktree creation, and new Instagram account creation. Digital marketing socialization provides UMKM Kopi Mbah Bongso employees with an understanding of effective digital marketing strategies. Linktree creation makes it easier for consumers to access various links belonging to UMKM Kopi Mbah Bongso, such as social media profiles, websites, online stores, and other content. Creating a new Instagram account helps increase brand awareness and makes it easier for MSME Kopi Mbah Bongso to market their products online. This project has succeeded in increasing the understanding of MSME Kopi Mbah Bongso employees about digital marketing and social media platforms. This is expected to increase sales and operational efficiency of MSME Kopi Mbah Bongso.