Publication Search

Until now, there are still many who are afraid to start a business, including online business, so a real manifestation of a successful businessman has high self-efficacy/ability in starting a business. Apart from having the ability, a businessman must also be able to understand marketing planning and strategy. well in developing a business so that the business succeeds as expected, therefore the purpose of this research is to find out: 1) How is the self-efficacy of entrepreneurs in online business for FEBI students, 2) What is the strategy for developing entrepreneurship in online business for FEBI students, 3) What are the obstacles faced in developing entrepreneurs in the online business of FEBI students. This type of research is qualitative with a descriptive approach, and the methods used in data collection are observation, interviews and documentation. The subjects in this study were students who had been running their online business for more than 3 years. The number of subjects in this study were 10 people. The results of this study note that FEBI students have high self-efficacy in online business or entrepreneurship, students are confident in their abilities and have expectations for their abilities in doing business online, in building confidence students obtain from several sources, namely personal experience, other people's experiences, verbal persuasion and emotional state. In the student business development strategy it is still not running well and efficiently, and there are obstacles to student businesses such as suppliers, competitors, capital and customers.

The food and beverage business in Indonesia, especially the snack business, has developed very rapidly, players in this sector are not only dominated by old players who have great reputations in the Indonesian food and beverage industry, but are also surrounded by new players, imported products. , even now snacks produced by home industries or what are known as small and medium unit products (SMEs), have been distributed to the modern market, which is making this sector increasingly busy and congested. One of the traditional snacks available and consumed by Indonesian people is Rengginang. Rengginang is a snack usually made from sticky rice. Rengginang Udang is one of the processed snack products in Rw 06, Yosodadi Village, East Metro District, which was founded in 2020. Marketing management really needs to be understood by companies, so that they can take advantage of market opportunities by applying production concepts, product concepts, sales concepts, marketing concept, and social-oriented marketing concept. What needs to be done is to carry out a marketing strategy analysis which can be done through appropriate digital marketing to overcome these problems using various stages and analytical tools in the marketing strategy. It is hoped that the results of this marketing strategy analysis will be able to determine the right marketing strategy for entrepreneurs so that they can continue to survive and develop an appropriate competitive strategy to face all possible changes that occur in the business environment. Through digital marketing strategies, you can also create or open new markets that were previously closed due to limited time, communication methods or distance.

Appearance is an important aspect of social life, as appearance is seen as a form of self-expression. An individual must have the desire to show their best appearance to other individuals. But behind all that, not all individuals have the same self-confidence. Disabled people have physical limitations, they are shy to show who they are, afraid to appear in public spaces, and lack confidence. Mental development is stunted because they are closed off to other individuals who do not have anything in common with them. This situation can be overcome by means of entrepreneurship, where the role of entrepreneurship is a place for disabilities to establish relationships of interaction with the wider community. The daily adaptation and interaction between disabilities and the community provides a form of courage in presenting themselves on the social stage. The purpose of this study is to find out how a person with a disability gives his appearance to the public, as well as provide information on the influence of entrepreneurship on their struggle to achieve self-confidence. This research uses a qualitative method, ethnographic approach. The results of this study found that entrepreneurship provides a positive approach for people with disabilities in presenting themselves on the social stage. Entrepreneurship becomes a means of empowerment that can increase the confidence and mentality of disabilities, so that society can take from this solution to provide support to disabilities.      

Business is an activity that includes economics carried out individually or in groups with the aim of making a profit. In a business that is created, the entrepreneur will definitely try to create ideas that are new and unique in each business. The aim of this research is to describe business behavior and management implementation in the novel Harga Teman by Debora Danisa. This type of research uses a qualitative approach. The data collection technique used is listening and data text collection. The listening method is a way to obtain data by listening to the story facts and economic problems that occur in the novel. The materials used to collect data come from novels that have been read. The results of the research explain that the content of the story that occurred is truly relevant in the real world, where building a business requires the implementation of the basics of management and an unyielding behavior. Uncertain economic conditions subtly require entrepreneurs to be able to survive under any conditions. In business, it turns out that these factors are very necessary for smooth business continuity.    

Industry 5.0 emerges as the next evolution in industrial development accelerated by digital innovation, artificial intelligence (AI), the Internet of Things (IoT), and quantum computing. This transformation not only affects technological aspects but also has a profound impact on how society interacts with products, services, and its environment. This article describes how the approaches of marketing revolution and production revolution can be employed as tools to support societal development in facing Industry 5.0. The research aims to explore the roles of innovative marketing strategies and production efficiency in shaping the future of society in the era of Industry 5.0. As a follow-up to these developments, UMKM 5.0 was launched on Friday 20 Oktober 2023, as one of the efforts to uplift micro, small, and medium-sized enterprises (MSMEs) by leveraging internet technology. One of the initiatives involves providing training to MSME entrepreneurs to enable them to expand their businesses through the internet and the utilization of artificial intelligence.  

This study aims to determine the impact of the application of video tutorial learning media on student learning outcomes in craft learning and entrepreneurship aspects of crafts from waste materials in the form of flat shapes at SMA N 1 Kapur IX District. The technique used in this study was quasi experimental with a pretest-posttest control group design. Data collection was taken from student learning outcomes tests. Data analysis was tested using the Man Whitney u Test in SPSS version 16. The Man Whitney u Test aims to determine whether there is a difference in the average of two unpaired samples. The results of the research show that there is a positive impact on the use of tutorial video learning media on student learning outcomes in craft learning aspects of crafts from waste materials in the form of flat shapes. Therefore. Video tutorial learning media is very good for use in the learning process in order to increase student learning outcomes in craft learning aspects of crafts from waste materials in the form of flat shapes.

This research aims to determine the influence of Income Expectations, Entrepreneurship Education, and Family Environment on students' Entrepreneurial Interests. The research method used is a quantitative approach. The research sample consisted of students from various universities taken randomly (Random Sampling). The maximum number of respondents obtained was 200 people. Data analysis was carried out using an outer model (Outer Model) which includes calculations of Convergent Reliability, Discriminant Validity, Composite Reliability, Cronbach's Alpha, as well as an inner model (Inner Model) which involves calculating T, R-Square and f-Square statistics. For data analysis, the SmartPLS (Partial Least Square) tool version 4.0.9.3 was used. The research results show that Income Expectations (X1) have a positive and significant influence on Entrepreneurial Interest (Y). Entrepreneurship Education (X2) also has a positive influence on Entrepreneurship Interest (Y), while Family Environment (X3) has a positive and significant influence on Entrepreneurship Interest (Y). Apart from that, together, Income Expectations, Entrepreneurship Education and Family Environment have a positive and significant effect on Students' Entrepreneurial Interest.    

This research aims to analyze student entrepreneurial activities. Specifically, the target of this research is to determine the independent attitude, motivation and knowledge of entrepreneurship towards the entrepreneurial interest of students at the Faculty of Economics, University of Proclamation 45 (UP45). The type of research used in this research is qualitative research with a phenomological approach. The information obtained was in the form of written and verbal data from informants. Meanwhile, the data collection techniques used in this research are observation and interviews. The number of respondents was 7 Management students class of 2021 who took entrepreneurship classes. The results of this research show that increasing interest in entrepreneurship for students at the UP45 Faculty of Economics can be done by conducting structured entrepreneurship lectures, guest lectures, entrepreneurship internships, and student creative programs, while students' efforts to start a business begin with finding product ideas first, discovering partners and links to work together, then the process of creating products.

This research aims to investigate the influence of the COVID-19 pandemic, media relations strategies, corporate branding, communication styles, and entrepreneurship education on the financial performance of online service companies amidst turbulent market conditions. The study adopts a mixed-methods approach, utilizing in-depth interviews and content analysis. Sampling will target a diverse range of online service companies, focusing on those operating in sectors heavily impacted by the pandemic. Data analysis will involve thematic coding to identify key factors shaping financial performance. Findings will shed light on the interplay between external factors, communication strategies, and entrepreneurship education in navigating challenging market landscapes, providing insights for both academia and industry.

The SME empowerment policy is generally directed at supporting efforts to overcome poverty and inequality, create job opportunities and increase exports, as well as agricultural and rural revitalization, which are national development priorities. In addition, the development of small and medium enterprises (MSMEs) is directed at making a significant contribution to creating job opportunities, increasing exports and increasing competitiveness.This Community Service Activity (PKM) is focused on MSMEs in Pagerharjo Village, Kulon Progo Regency. The reason for choosing this service location is because Pagerharjo Village is an Independent Cultural Village which has implemented the Preneur Village program since 2019. The Preneur Village is currently still active and developing. The problem with MSMEs, under the management of BUMDes Binangun Pagerharjo in Pagerharjo Village, Samigaluh, Kulon Progo Regency, is the lack of entrepreneurial spirit and financial bookkeeping which, on average, is still done manually.The results of the service include responses and evaluations from participants regarding the training that has been provided. The response was given by the Director of BUMDes who was impressed with the training provided which was different from the training that had been provided previously. Previous training involved mostly listening to lectures, whereas the current training involves participants being active in solving the various problems they face. The evaluation results show that the participants' knowledge has increased and their insight into their business has also increased. It turns out that producing a business is not only based on generations, but also requires innovation so that marketing will continue to develop and financial management will also improve.

The aim of this research is to determine the influence of entrepreneurship courses on students' interest in becoming entrepreneurs in the Fashion Design Vocational Education study program. This research is important because research on the influence of entrepreneurship courses on students' interest in entrepreneurship in the Fashion Design Vocational Education study program is the first to be conducted. Entrepreneurship courses are one of the courses that students must take. The respondents selected and used in this research were students of the Fashion Design Vocational Education study program. This research was conducted using a survey method using a list of questions (questionnaire) as the main instrument in collecting primary data. From the results of the research and discussion, it can be concluded that entrepreneurship courses have an influence on interest in entrepreneurship among students in the Fashion Design Vocational Education study program at Ngudi Waluyo University, because by taking entrepreneurship courses students gain insight into the concept of entrepreneurship and train entrepreneurial skills which include entrepreneurial characteristics, motivation, business plan, human resources, production and marketing which can increase interest in entrepreneurship and gain experience which can change students' mindset and behavior so that they have an interest in entrepreneurship

This investigation aims to explore the multifaceted impact of entrepreneurship education, AI integration, microfinance, and financial knowledge on micro, small, and medium enterprises (MSMEs). Employing a qualitative research design, the study utilizes purposive sampling to gather data from a diverse pool of MSME owners and stakeholders. Through thematic analysis, the study examines the interplay between these factors and their implications for MSME growth and sustainability. Preliminary findings suggest that entrepreneurship education fosters innovative thinking, while AI integration enhances operational efficiency. Microfinance serves as a crucial resource for MSMEs' financial needs, complemented by adequate financial knowledge for effective management. The study sheds light on the intricate dynamics shaping the MSME landscape, offering insights for policymakers, educators, and practitioners to bolster MSME development strategies.    

The Islamic Digital Economy (IDE) has emerged as a transformative force, unlocking new opportunities for sustainable development within the global Muslim community (Ummah). This paper explores the multifaceted dimensions of IDE and its potential impact on Ummah sustainability. The IDE encompasses a wide array of digital technologies, including but not limited to fintech, e-commerce, blockchain, and artificial intelligence, all aligned with Islamic principles. By leveraging these technologies, the Ummah can foster economic growth, financial inclusion, and social development while adhering to ethical and Sharia-compliant practices. This paper delves into the key components of IDE, examining its role in promoting entrepreneurship, enhancing financial literacy, and fostering innovation within the Ummah. Moreover, it explores the potential of IDE to address societal challenges such as poverty, unemployment, and income inequality through inclusive and sustainable economic models. In addition, the paper highlights the importance of regulatory frameworks that support the growth of IDE, ensuring that it aligns with Islamic values and principles. It also underscores the need for educational initiatives to enhance digital literacy within the Ummah, empowering individuals to fully participate in the digital economy. Through a comprehensive analysis of the opportunities and challenges associated with IDE, this paper aims to provide insights for policymakers, businesses, and communities seeking to harness the full potential of the Islamic Digital Economy for the sustainable development of the Ummah. By embracing IDE, the Ummah can not only navigate the digital age successfully but also contribute to a more inclusive, ethical, and sustainable global economic landscape.

In recent years, the development of information technology has changed the global marketing paradigm, introducing a digital era that opens up new opportunities for Micro, Small and Medium Enterprises (MSMEs). However, MSME owners in Kebon Agung Village, Sukodono District, Sidoarjo Regency still face obstacles in understanding and utilizing the potential of digital marketing to increase the visibility of their products. To overcome this problem, students of the Real Work Lecture (KKN) at Sunan Giri University Surabaya held an entrepreneurship seminar. The seminar was designed to provide MSME owners with an understanding of the importance of digital marketing and human resource innovation in improving product quality and competitiveness. The study results indicated that MSME owners in Kebon Agung Village can increase their income through the implementation of effective digital marketing strategies.

This study aims to determine the implementation of entrepreneurial competence of school principals in an effort to improve teacher welfare at MI Ma'arif Nu Hidayatul Mubtadiin Padangasri Jatirejo Mojokerto with a research focus: How is the implementation of entrepreneurial competence of school principals in an effort to improve teacher welfare, what are the supporting and inhibiting factors of head entrepreneurial competence schools in improving the welfare of teachers MI Ma'arif NU Hidayatul Mubtadiin Padangasri Jatirejo Mojokerto The method used is a qualitative approach with a case study approach. Data collection techniques are used by observation, interviews and documentation studies. Data analysis techniques are made by data reduction, data display and conclusion (verification) and data validity. The results of this study indicate that: (1) indicate that the implementation of entrepreneurial competence of school principals is reflected in various innovative programs, such as the English-based Billingual Program, Student Shuttle Car, and Morning Prayer (TPQ). Commitment to work hard, have motivation, the principal also pays attention to the welfare of teachers with various forms of support, such as payment of salaries according to certification standard salary, THR, health benefits, allocation of BOS funds, and Family Gathering events. (2) Supporting factors include the experience of school principals in entrepreneurship, innovative programs such as the Billingual Program, Morning Prayer (TPQ) and student pick-ups, as well as transparency with all stakeholders. Inhibiting factors include financial constraints and parental constraints. Limited funds affect the implementation of innovative programs. whereas parental constraints such as limited time and understanding of the program may affect their participation      

Sustainable Development Goals (SDGs) according to PBB is development that aims to meet the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development is defined in a broad sense as a country that seeks to achieve sustainable development. However, the strategy for achieving the Sustainable Development Goals in the songket industry, songket entrepreneurs use marketing strategies and innovation strategies which create new innovations to maintain and create sustainable songket product innovations. This study aims to find out how the strategies for achieving the Sustainable Development Goals in the small and medium industry of Cik Mia songket Jambi and the human resource constraints they face. In this study the method used was qualitative by checking the validity of the data using triangulation techniques. The results of the study show that the strategy for achieving the Sustainable Development Goals in the Jambi songket industry can be seen from several aspects, namely that it still has human resource constraints in the weaving sector, therefore it is necessary to optimize the achievement targets in the Sustainable Development Goals.

The project to strengthen the Pancasila or P5 student profile is one part of the Merdeka curriculum implemented in schools. SMA Negeri 2 Tarakan implements P5 by taking the theme of entrepreneurship. Entrepreneurship is the process of identifying, developing, and bringing a vision to run something in life. Activity P5 aims to determine and analyze the effectiveness of the Pancasila Student Profile Strengthening Project in fostering students' entrepreneurial spirit.

The aim of this training activity is to increase the knowledge and abilities of MSME business actors in the field of digital marketing. This digital marketing socialization activity was carried out in Sanrobone village, Takalar district, which was the result of collaboration between the Sanroboe village government and STIEM Bongaya Makassar. This community service uses a participatory approach. Method of delivering material in the form of lectures. The speaker uses the lecture form to deliver the activity material, then continues with a discussion. This activity was attended by 15 MSME players. The observation results are that most MSME entrepreneurs have not done digital marketing well. There are several obstacles in managing MSMEs, namely human resource capabilities are still low, the market share of goods/services produced by MSMEs is still limited, lack of capital, and not having a good bookkeeping system. as well as a lack of understanding by the perpetrators. Follow-up activities are expected to be more technical in the form of training and technical guidance related to Digital Marketing for MSME development, both manually and application-based.

The aim of this research is to analyze the influence of variables (X1) entrepreneurship education, (X2) family environment, (X3) entrepereneurial motivation on (Y) students’ entrepeneurial intentions. The type of research used is a quantitative method with descriptive analysis. The data collection technique was carried out by distributing questionnaires using a Likert scale of one to five. The total sample was 134 respondents with the criteria being students who were/had studied entrepeneurship education. Entrepreneurship education. The data analysis techniques used in this research are: Outer Model with calcculations of Convergent Reliability, Discriminant Validity, Composite Realibility, Cronbach’s Alpha and Inner Model with calculations of T statistics, R-Square, f-Square, VIP and Path Coefficient using SmartPLS tools (Partial Least Square) version 4.0.9.3. The research results show that: (X1) Entrepreneurship education has positive and significant effect on students’ entrepreneurial intentions (Y). (X2) The family environment has a positive and significant effect on students’ entrepreneurial motivation has a positive and significant effect on students’ entrepreneurial intentions (Y). Recommendations for future researchers are to use other variables such as income expecctation variables and so on    

Research aims to determine the effect of industrial work practices (prakerin) and productive subjects on entrepreneurial interest through the Self-Efficacy of students majoring in Online Business and Marketing at SMKN 1 Jombang. The sample in this study was 103 students. The results of the research describe that partially 1) No influence of industrial work practices (prakerin) on entrepreneurial interest, 2) Positive and significant influence on productive subjects on entrepreneurial interest, 3) Positive and significant influence on Self-Efficacy on entrepreneurial interest, 4) Finding a positive and significant influence on industrial work practices (prakerin) on Self-Efficacy, 5) Not finding the effect of productive subjects on Self-Efficacy, 6) Finding a positive and significant influence on industrial work practices on interest in entrepreneurship through Self-Efficacy as a moderating variable, 7) Found positive and significant effect of productive subjects on interest in entrepreneurship through Self-Efficacy as a moderating variable.