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Agus Yusrizal Bakhrie; Juwita Puja Anggraini; Loren Diaz Lintang; Tata Sutabri

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

The purpose of this study is to analyze the quality of service when shopping and the impact on e-customer satisfaction at Kaos Nyenyes start-up which is a start-up that focuses on selling t-shirts with unique and innovative models online and offline. This research uses qualitative and quantitative analysis methods to gain a comprehensive understanding of how service quality can affect online customer perception and satisfaction. The data collection method involves an online survey of Kaos Nyenyes' e-customers and the collected data is then analyzed using statistical techniques and content analysis to identify the most influential service quality factors. The results of this study are expected to provide deep insights into the aspects and factors of service quality that are important in a business context, especially in the fashion industry such as the Kaos Nyenyes start-up. By understanding the factors that influence customer satisfaction, companies can improve service strategies, strengthen relationships, and increase competitive advantage in the market.

Nurul Nur Rohmawati Wulandari; Maharani Ikaningtyas

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

In an increasingly diversified business landscape, marketing strategies stand as a primary key to a company's success. This study delves into the marketing strategies of PLN UP3 Sidoarjo, specifically in boosting the sales volume of its electricity services. The research method employed is qualitative descriptive, involving in-depth interviews and analysis. The findings reveal a spectrum of marketing strategies encompassing product, price, promotion, and distribution/placement. Implemented marketing strategies such as service diversification, setting affordable tariffs, educational campaigns, and community partnerships have contributed to a stable increase in the number of customers. However, evaluating these strategies should extend beyond customer acquisition, also considering the increase in electricity consumption per customer. In conclusion, PLN UP3 Sidoarjo adopts a holistic approach that successfully enhances public awareness of its electricity services, augments the customer base, and improves customer service.

Daffa Ramadhan; Anisha Nabila Firky; Jihan Khoirunnisa; Asqia Zahra Kalina; Ester Febrianti Sembiring +3 more

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The function of a bank is as a financial intermediary institution, namely as a bridge between fund owners and parties who need funds, both as depositors and borrowers. Bank-customer relationships often involve banking practices that have a negative impact on customers, but legal protection is often less than optimal. Because if you look at the relationship between banks and customers, banks have enormous control over banking transactions, and in some cases they control banking transactions. So that sometimes it is detrimental to customers. Based on the above facts, Law Number 21 of 2011 concerning the Financial Services Authority (UU OJK) has been promulgated. As a bank supervisory institution and as an institution that protects customer interests.  

Resya Dwi Marselina; Sehwuda Sehwuda; Siti Maryam H; Tasha Ratna Dewi; Wiwin Fadila +1 more

JUREKSI (Journal of Islamic Economics and Finance) 2023 STIKes Ibnu Sina Ajibarang

A wedding is a very important moment for everyone and requires meticulous preparation, sometimes taking months to years, but the lack of time and support from friends and family is often not enough to fulfill all the needs for planning a wedding. In this case, wedding organizers (WOs) are here to solve this problem. This study aims to examine the growing wedding designing business in Tanjungwangi Village, Pacet, Bandung Regency, especially Friskia Ala Ala Wedding Organizer. This research provides an in-depth description of client experiences, processes, and variables that contribute to the services they offer. The method used in this research is, descriptive qualitative method with the technique of collecting data through direct observation and interviews.Friskia Ala Ala Wedding Organizer offers various services, such as make-up artist (MUA), prewedding, decoration, location, catering, photography, film, and entertainment. Friskia Ala Ala Wedding Organizer conducted a SWOT analysis which showed that there are strengths to attract customers and low prices. Friskia Ala Ala Wedding Organizer managed to record a good profit from the sale of its wedding packages. In addition, the net profit generated shows good financial management. The conclusion of this research highlights the importance of business networks, marketing strategies, service production processes, and financial management in running a wedding organizer service business.

Putri Nazli

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

The Covid-19 pandemic has occurred. Since 2019, almost all countries in the world have experienced it. The Indonesian population is experiencing a pandemic that causes millions of people to experience difficulties, one of which is economic factors, namely in paying off debt or murabaha financing at Islamic banks and conventional banks. This is due to a decrease in daily income. If these conditions are not addressed properly, it will result in a decline in the economic growth of a country. This article aims to examine the application of the Qur'an Surah Al Baqarah verse 280 to the gift of restructuring murabahah financing to customers affected by the Covid-19 pandemic. The researcher used the literature review method. In addition, this study also uses a narrative analysis method to describe the reality that occurs in the field and conducts interviews with customers and the Bank. The research study conducted in this article shows that the application of Surah Al Baqarah verse 280 during the Covid-19 pandemic can be a solution to maintain the level of economic growth in Indonesia.

Syalwa Naira Eka Putri; Rizki Aisyah Marpaung; Paradilla Sandi Br Bangun

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Telkomsel is the leading provider of cellular telecommunications services in Indonesia based on market share. At the end of March 2008, Telkomsel had 51.3 million subscribers, which based on industry statistics represents an estimated market share of almost 51%. Telkomsel provides GSM cellular services in Indonesia, nationally via the dual band GSM network 900/1800 MHz and internationally via 288 international roaming partners in 155 countries (at the end of 2007. The aim of this research is to analyze the company's condition by looking at the financial ratios that describe company performance and analysis of the company's optimal capital structure. The data in this research is secondary data originating from the Central Statistics Agency, the Agency for the Application and Assessment of Technology, the Directorate General of Posts and Telecommunications and the Directorate General of Telematics Applications, Department of Communications and Information Technology. Data used in This research is data about the condition of the cellular telecommunications industry in Indonesia which includes expenditure, infrastructure, customers, human resources (labor). Data was taken from company condition reports (annual reports) PT. Telkomsel, PT. Indosat , and PT Excelcomindo for the quarterly period 2005-2008.

Yuniar Pangesti; Muhammad Ikhsan Harahap

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

PT Pos Indonesia is a State-Owned Enterprise (BUMN) which operates in the delivery services sector. One of the services businesses offer is sending letters and packages. Companies with this delivery service will really need a marketing strategy to attract customers who operate in the business world which aims to satisfy consumers and increase sales volume. The data collection method in preparing the Final Assignment is the method of observation, interviews and documentation studies with the analysis method in the form of qualitative analysis, namely a data analysis method without using statistical analysis. The first thing to do in a marketing strategy is to look at market needs first. Then determine the market segment to be targeted, namely the business market segment. By determining the business market segment, determining the target market determines the strategy for selecting the company. By choosing a target that suits the business market segment, the market position will automatically become the label for the business product itself in society. The marketing mix in a marketing strategy will automatically follow the flow of segmentation, targeting and positioning, this is because the product, place, price and promotion are determined according to the business market segment.

Askur Hamid Nasution

Jurnal Ekonomi dan Keuangan Islam 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research discusses the handling of problematic funding at Bank Syariah Indonesia KCP Sibuhuan. Based on observations in the field, many consumer financing problems, especially for certain products, arise due to various factors. The aim of this research is to find out the strategies used by Bank Syariah Indonesia KCP Sibuhuan in handling problematic financing for consumer products, as well as the factors that cause these problems and the steps that must be taken if these problems arise. Again. The research was conducted using a qualitative methodology, and the findings show that Bank Syariah Indonesia KCP Sibuhuan's approach to overcoming problematic financing in consumer financing products is to develop the company's human resources (HR), providing advice to clients via telephone and face-to-face conversations. visits, and perfecting the company website, all that remains is for the client to submit a Warning Letter (SP), chat with the client, develop a financing restructuring strategy, and finally implement the final handling strategy by selling the client's assets or collateral. Financial problems at Bank Syariah Indonesia KCP Sibuhuan are not caused by internal bank problems, but external factors such as customer lifestyle, layoffs, requests for other financing, unreliable customers, and work at bad companies. If an opportunity arises, problematic consumer goods are being refinanced at Bank Syariah Indonesia KCP Sibuhuan. This is done by assessing the money given, talking to all financial units, and avoiding problems with previous financing.

Annisa Nurfadilla; Mita Rosita; Nanda Trisna Dewi; Riki Gana Suyatna

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research was conducted at UMKM Cireng Tijang, the purpose of this study was to find out the Management Strategy in Facing Business Competition. The research used is a descriptive qualitative approach, namely an explanatory data analysis and information related to the theories that will be analyzed in qualitative research and provides conclusions from this research. The subject of this research is UMKM Cireng Tijang. Data collection techniques used were library research, observation, interviews and documentation, the data sources used were primary data and secondary data, and data analysis consisted of inductive techniques, deductive techniques and conclusion drawing. The research results obtained regarding Strategic Management Analysis in Facing Business Competition using a Cost Advantage Strategy, where a cost advantage strategy can be carried out by providing high quality products to customers or innovating the products offered to optimally retain customers.                    

Annisa Nurfadilla; Mita Rosita; Nanda Trisna Dewi; Riki Gana Suyatna

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research was conducted at UMKM Cireng Tijang, the purpose of this study was to find out the Management Strategy in Facing Business Competition. The research used is a descriptive qualitative approach, namely an explanatory data analysis and information related to the theories that will be analyzed in qualitative research and provides conclusions from this research. The subject of this research is UMKM Cireng Tijang. Data collection techniques used were library research, observation, interviews and documentation, the data sources used were primary data and secondary data, and data analysis consisted of inductive techniques, deductive techniques and conclusion drawing. The research results obtained regarding Strategic Management Analysis in Facing Business Competition using a Cost Advantage Strategy, where a cost advantage strategy can be carried out by providing high quality products to customers or innovating the products offered to optimally retain customers.                    

Nadya Ananda Efendi

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

The mobile technology advancement has been growth rapidly. Every persons use mobile phone to support their daily activities. This condition make banks have to change their traditional methods of customer service to adoption of information technology.Customers today require more personalized services at any time and any place. Mobilebanking is one of advanced information technologies that can employ to achieve a high level of customer services and emerging technology that permits conduct of banking transaction through mobile phone. For bank’s customers, this application will support their banking transaction if they think it has a usefulness and easy to use. The important one is customer trust to mobile banking application. This research purposes to test the effect of perceived usefulness, perceived ease of use and trust to use of mobile banking. A survey was conducted at BSI KCP Medan Kampung Baru Collected data analized with multiple regression analysis. The results of this research show that perceived usefulness, perceived ease of use and trust tend to have effect on use of mobile banking And There are still many customers who make transactions directly to the teller even though there is mobile banking.

Dosince M. Metkono; Fransina W. Ballo; Cicilia A. Tungga

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Technological developments have had a huge impact on the banking system, one example of the impact of developments is increasingly modern payment systems such as mobile banking. Bank NTT is one of the banks that provides mobile banking services called B'pung mobile. This research aims to determine consumer preferences for mobile banking services at Bank NTT. This research uses a qualitative descriptive approach, by conducting structured interviews with informants and NTT bank customers. The research results show that consumer preferences for mobile banking services at NTT banks continue to experience positive developments in line with technological advances and changes in user behavior, ease of access, transaction security, feature and functional innovations are getting better. However, in its implementation there are several problems, namely a weak internet connection, no fingerprint feature and also a top up feature that is difficult to access.

Andriyanto Andriyanto; Fiya Zahrotunnisa; Endang Kartini Panggiarti

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

. Business mergers are carried out with many goals, including increasing company profitability and efficiency. This research contains the application of business combination accounting to the merger of PT Indosat Ooredo Tbk. with PT Hutchison 3 Indonesia with the implementation of PSAK 22. The aim of this research is to determine the impact of business combinations on company performance and income. The research method used is a literature study of journals, websites and previous articles. The results of this research include an overview of the application of business combination accounting and its impact on company performance and income. Through financial performance analysis carried out using ROA, ROE, PER and NPM, the results show a rapid increase after the merger of PT Indosat Ooredo Tbk. with PT Hutchison 3 Indonesia. This research encourages companies to maintain their achievements and maintain the trust of investors and customers.

Dian Farindah Damanik; Muhammad Irwan Padli Nasution

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

. In today's rapidly developing digital era, product marketing strategies for Micro, Small and Medium Enterprises (MSMEs) are becoming increasingly important to compete and develop. Information Systems (SI) have become a very effective tool in helping MSMEs optimize the marketing of their products. This research aims to evaluate strategies for marketing MSME products using IS in the digital era. The research method used is descriptive research with a qualitative approach. Data was collected using the literature method. The results of this research show that the use of IS in marketing MSME products has several significant benefits, such as increasing online visibility, enabling personalization in product offerings, and facilitating interaction with customers via digital platforms. This research provides a more in-depth view of how MSMEs can utilize IS to market their products in the digital era. The practical implication is that MSMEs need to invest time and resources in understanding and implementing IS in their marketing strategies, while also paying attention to the challenges that may arise. In this way, MSMEs can maximize their potential in marketing their products effectively and competing in an increasingly competitive digital market.

Dian Farindah Damanik; Muhammad Irwan Padli Nasution

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

. In today's rapidly developing digital era, product marketing strategies for Micro, Small and Medium Enterprises (MSMEs) are becoming increasingly important to compete and develop. Information Systems (SI) have become a very effective tool in helping MSMEs optimize the marketing of their products. This research aims to evaluate strategies for marketing MSME products using IS in the digital era. The research method used is descriptive research with a qualitative approach. Data was collected using the literature method. The results of this research show that the use of IS in marketing MSME products has several significant benefits, such as increasing online visibility, enabling personalization in product offerings, and facilitating interaction with customers via digital platforms. This research provides a more in-depth view of how MSMEs can utilize IS to market their products in the digital era. The practical implication is that MSMEs need to invest time and resources in understanding and implementing IS in their marketing strategies, while also paying attention to the challenges that may arise. In this way, MSMEs can maximize their potential in marketing their products effectively and competing in an increasingly competitive digital market.

Wahyu Pratama Rusti; Lise Asnur

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

Teras Muzaka Lubuk Basung coffee shop is one of the coffee shops established in Lubuk Basung and has many customers. Based on observations made by the Teras Muzaka Lubuk Basung Coffee shop, it has several problems, including instability in the number of orders, consumers do not get an attractive impression when visiting, consumers only focus on one product so they do not recognize the Teras Muzaka Lubuk Basung Coffee shop brand, Teras Muzaka Coffee shop Lubuk Basung is not yet the main choice for consumers and there is a tendency for consumers to compare Teras Muzaka with other competing coffee shops.This type of research is classified as a quantitative research method with a causal associative approach. This research was conducted to see whether there is an influence of Brand Awareness on purchasing decisions at Teraz Muzaka Lubuk Basung, as well as to see the relationship between these two variables. The sampling technique used was purposive sampling. The number of samples was determined using the Slovin formula. The number of samples used was 377 respondents.Based on the research conducted, the following results were obtained: the level of respondents' achievement in the Brand awareness variable was 64% in the not good category and the purchasing decision variable was 73% in the quite good category. The results of the simple linear regression test obtained a calculated F value of 61.318 with Sig 0.000 < 0.05, so regression can be used. This means that brand awareness has a significant influence on purchasing decisions. The result of the regression coefficient equation is 0.538 with a sig value. 0.000 < 0.05. The R square value is 0.138, meaning that the Brand awareness variable has an influence of 13.8% on purchasing decisions at the Teras Muzaka Lubuk Basung Coffee shop and 86.2% is influenced by other variables not discussed in this research.    

Silvia Anggrie Nst; Nursantri Yanti

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Working capital products are one of the products offered and distributed by the State Savings Bank, Medan Sharia Branch Office, which is in great demand by customers because human needs are unlimited. This research uses qualitative research with the data used is secondary data, namely through literature study. The benefit of doing working capital financing at a bank is being able to finance the company's daily expenses or operations. With sufficient working capital, the company will operate economically and efficiently and not experience financial difficulties. The aspects of working capital financing at BTN Syariah are due to interest from customers and factors such as superior service, processing speed, competitive profit sharing ratio, as well as the availability of desired funds, margins, third party funds, and non-financing. performance financing which is an aspect of working capital financing at BTN Syariah KC Medan bank.  

Nadya Dwinna Putri

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

This research aims to analyze customer perceptions regarding the use of microcredit financing with a focus on the case study of Bank Syariah Indonesia (BSI) KCP Medan Kampung Baru. Utilizing surveys and qualitative data analysis, the research methodology aims to understand the strengths and weaknesses of the sample through observation, interviews and document analysis of the sample's perceptions of the product using Murabahah principles. In this context, research examines the factors that influence public trust in the progress, transparency and quality of the implementation of Murabahah law. The survey collected customer responses from BSI KCP Medan Kampung Baru, while qualitative data analysis was carried out to identify customer views in more detail. It is hoped that the findings of this research will help in understanding the effectiveness of implementing the Murabahah model in micro product development and how it affects customer needs and expectations. The practical implications of this can help Islamic banks improve their products and services and strengthen their ties with customers, especially at BSI KCP Medan Kampung Baru.

Aulia Sita Uttami; Ayu Nabilah Aristawidya; Eva Dwi Kurniawan

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to see the influence of the director's policy on a company contained in a literary work. The literary work used in this research is entitled Tuan Direktur by Hamka. The problem identified in this study is how the character's policy affects the performance of his company and the importance of coworkers. The descriptive qualitative method is used to describe and analyze the policies and strategies taken by the character Tuan Direktur in leading his company. Stakeholder theory becomes the theoretical basis to understand how the director's policies can affect various parties involved or interested in the company. The analysis was conducted by considering the perspectives and interests of various stakeholders, including employees, shareholders, customers, and the surrounding community. The results show that the director's policies in the novel include factors that make the policies appropriate or inappropriate. Each policy has a different impact on company performance and affects the interests of stakeholders differently. The implication of this study is the importance of the director's role in forming policies that consider the interests and perspectives of various stakeholders. By understanding the implications of directors' policies, organizations can improve corporate strategy and management to achieve better and sustainable performance.

Ripa Sabila Usni Sitompul; Muhammad Irwan Padli Nasution

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to find out how vital information security compliance is in reducing the risk of Data Breach. The method used in this research is Library Research (Library) which is the method used in this writing, and in its use, this method uses books, and journals both in written form and online. Based on the results obtained from this research, it can be concluded that a Data Breach is an incident where sensitive data or important information becomes vulnerable or is accessed by unauthorized parties. To prevent a Data Breach, organizations need to take various security measures, policies, and practices, such as encryption, access management, physical security, network security, security training and awareness, security policies, and monitoring and auditing. Sensitive data protection helps maintain the confidentiality, integrity, and availability of data and protects the reputation and trust of customers and business partners. By implementing good sensitive data protection, organizations can reduce the risk of data breaches which can be financially detrimental and damage the company's image.