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Pharmacy is a health service facility that aims to help improve health for the community (public health), as well as a place for practicing pharmacists in carrying out pharmaceutical work spread across various regions. Choosing a business location is the main thing to consider in build a business, including pharmacy. A strategic business location is related to transportation efficiency, material properties, product characteristics, and ease of reaching consumers. The purpose of this study is to determine the effect of choosing the pharmacy location on medicine purchasing decisions in Indonesia. The method that used in this study is literature review with 6 research journals that collected and processed pre-existing data using search engines such as Google Scholar and journal databases such as Researchgate and published in 2018-2023. The result shows that pharmacy location is not always a factor in a person's decision to buy medicine, there are other factors such as price, quality of pharmacy service, and etc.

Micro, Small, and Medium Enterprises (MSMEs) are an activity that is one of the sources of the country's economic power. The purpose of this observation activity is to determine the 7P marketing mix strategy implemented by PT Bayou Berjaya Indonesia, which started its business in the midst of a pandemic. The pandemic in Indonesia has had many negative impacts on business turnover in Indonesia, especially in the food and beverage sector The research was conducted using descriptive and observative methods by conducting in-depth interviews on the business that is My Kripick. The results of the research (the product becomes a trend maker in the West Java market. (2) Product prices can compete with the market. (3) Offline stores are the main place for increased the turnover. (4) Promotion is carried out through soft selling metode. (5) Manager level consists of two people, chief operational officer and chief marketing officer. (6) Using a ready stock system. (7) Using a unique design product.

Financial bookkeeping in Micro, Small, and Medium Enterprises (MSMEs) in rural areas is crucial to effectively manage finances and improve the quality of financial reports. However, many MSMEs operators are reluctant to engage in financial bookkeeping due to perceiving it as a cumbersome process. Nizam Jaya is one of the MSMEs located in the Ngampungan Village, Bareng District, Jombang Regency, and it specializes in banana chips production. Nizam Jaya faces challenges in promoting their business through word-of-mouth and using traditional and manual bookkeeping methods. Hence, the students of the Community Service Program (KKN) Thematic 5 conducted a bookkeeping awareness campaign using an easily understandable approach for the villagers. The aim of this service is to assist Nizam Jaya in improving their bookkeeping practices, maintaining price stability, increasing sales, and introducing their banana chips product to the broader market.

This observation aims to explain the performance of employees of a Cloting Brand clothing store in the Karawang area, namely (KASET RUSAK) whose address is Beside Mall Ramayana, jl. Tuparev No. 298, Nagasari, West Karawang sub-district, Karawang district, West Java province, postal code 41314. The contents of the explanation that will be explained about the MSME sector in the fashion sector concern the motivation of employees to compete in attracting public interest, especially young people, in buying clothes such as clothes, trousers, bags, shoes, bracelets and other souvenirs. This observation also explains the profile or history of the company, employee strategies and employee activities, prices and the number of products applied by the company, how the company survived and faced the effects of Covid-19 in the past 2 years. The process of data collection and observation was carried out using interview and observation methods within 1 to 2 days, to be precise on March 25s/d26 2023. This data collection technique obtains information related to the experience of company owners where the results of observations and interviews show that there is an interest or trend The highest rate for people who buy new clothes is in the month of Ramadan or before Eid al-Fitr.

Shallots are a spice plant that is very easy to find in various regions, especially in Nganjuk Regency. Red onion is a commodity with a short shelf life. The tubers rot easily due to their high water content. During the main harvest, red onion production is abundant, the selling price drops, causing losses to farmers. To overcome this, it is necessary to manage red onions, including making fried shallots because fried shallots are often used by the community as a cooking spice or as a complement to the daily food menu. This phenomenon is utilized by Puspita Makmur managers to produce preparations from shallots. The KKN-T 67 Musir Kidul group helps Puspita Makmur MSMEs to attract public interest so that they can reach all groups by innovating product diversification. The product made is in the form of making Fried Shallot products.  

Papungan’s one of the villages in Blitar Regency where most of the population are farmers and mostly cultivate rice crops. The effort was made by farmers to meet the needs of the community, but still in limited quantities. From the results of interviews with farmers in Papungan village, they complained a lot because the rice crop was still relatively low, due to the scarcity and high price of fertilizers. By making PGPR (Plant Growth Promoting Rhizobacteri) organic nutrients, it is a consortium of bacteria that actively colonize plant roots which play an important role in increasing plant growth, crop yields and land fertility. This study aims to optimize the profitability of rice farming in Pappungan Village. The results of the profit optimization calculation using the Goal Programming method. This study uses primary and secondary dta, and the purpose of this study aims to solve the problem of limited resources optimally with the Goal Programming method. Based on the results of the discussion of calculations using the goal programming method, the conclusion of the optimization of rice crops and applied using LINGO software, obtained optimal results, namely Z = 424.7647 with three goals achieved, among others, the production yield reached 27,640 Kg and the selling price of rice crop production reached Rp 18,000 / Kg with production costs required for rice crop production for per hectare of Rp 61,980,000. For the results of the goal achieved (goal) optimization of crop patterns, Papungan Village farmers are recommended to plant type B rice.

The objective of this research is to determine the factors that influence consumer purchasing decisions to buy beverages online on marketplaces. The variables used are product, price, promotion, location, service quality, marketplace usability, and trust. The sample consists of 150 respondents. The Likert scale is used as the data collection model, and statistical analysis is conducted using multiple linear regression. After analyzing the data, this research has obtained results indicating that product (X1), price (X2), promotion (X3), location (X4), service quality (X5), marketplace usability (X6), and trust (X7) have a significant impact on buyer's decisions with a magnitude of 0.732 (73.2%), which means that all variables contribute and affect consumer purchase decisions by 73.2%, while the remaining 26.8% is attributed to other factors beyond the scope of this study. The results of the F-test analysis show that collectively, all variables significantly impact consumer purchasing decisions. The t-test analysis indicates that the research hypotheses for variables X1, X2, X6, and X7 significantly influence consumer purchase decisions, while variables X3, X4, and X5 do not significantly affect consumer decisions

CV XYZ is a small and medium company engaged in garment business and headquartered at Jalan Abdurrahman no. 49 RT 15 RW 06, Pabean, Sedati, Sidoarjo. Various types of clothing are produced, such as red and white uniforms as one of its main products. CV XYZ in determining the cost of goods produced is only based on the assumption of the use of materials, tools and wages without considering the details. This situation makes it impossible for the company to know the actual cost of goods produced. This study aims to analyze the determination of production costs that can be used as a basis for effective assessment. The calculation of raw material costs, labor costs, processing costs and electricity costs according to the full cost method shows that production costs have increased compared to the company's provisions. The production cost of the women's red and white uniform is Rp 106,320 and the men's red and white uniform is Rp 108,134. Meanwhile, the price difference obtained for the women's white uniform is Rp 1,320 and the men's red and white uniform is Rp 3,134.

This study uses the Fuzzy Analytical Hierarchy Process (FAHP) method to examine the choice of methanol raw material sources at PT XYZ. The procedure of gathering primary and secondary data for this study entails identifying supplier selection criteria, compiling data on criteria and sub-criteria, and compiling information on supplier performance. Results indicated that product quality, price, supply reliability, sustainability, and reputation were important factors in PT XYZ's decision to choose a certain supplier for its methanol raw materials. The relative weight of each criterion and sub-criteria has been computed using the FAHP approach, which aids in assessing possible providers. Additionally, depending on the obtained priority values, supplier rankings are also established. In conclusion, PT XYZ may choose its raw material suppliers for methanol using the FAHP approach effectively. As well as producing more objective and organized outcomes, this strategy aids in lowering decision-making uncertainty and complexity.

Giving discounts on each product is also the main target to increase the number of buyers. Discount is a price discount given by the seller to the buyer as a reward for certain activities from the buyer that are pleasant for the seller. Undang-Undang Nomor 5 Tahun 1999 tentang Larangan Praktik Monopoli dan Usaha Tidak Sehat has regulated how a business actor may not practice business competition by setting prices below other business competitors. One of them is known as Predatory Pricing, which is an act of a business actor providing a very low price for his product so that his competitors are unable to compete with him and are then forced to leave the market. One example of predatory pricing is the case of giving a large discount to a cosmetic brand which indicates a lower price than other competing brands.

This study examines the effect of the price and quality of used clothing on the purchasing decisions of used clothing among residents of Serang City. The study population consisted of 40 people, all genders, who bought Used Clothing products. Data were obtained by distributing questionnaires to 40 respondents from Serang City residents. Based on research, the buyer's decision on used clothing (Serang City Thrifting) has a positive and quite large impact on price and quality.

This study aims to determine the effect of gold prices on investment intentions. The data analysis technique used is descriptive quantitative. With a sample of 50 respondents through purposive sampling method. The results of this study, namely the Correlation Coefficient test, obtained an rxy value of 0.710, meaning that the price of gold has a positive and strong effect on Islamic investment intentions. For the regression equation, Y = 9.423 + 0.710 X, where the price of gold has a significant influence on the interest of customers to invest using gold savings products. The value of the coefficient of determination (R2) is 0.552 or 55.2%, which means that the price of gold affects the interest of customers to invest in using gold savings products at PT. Pegadaian (Persero) Lubuk Pakam Branch Office. Knowing whether the hypothesis in this study is accepted or not, the t (partial) test is used which is obtained from the price of gold (x) which has a tcount of 4.581 > ttable of 2.010. Thus Ha is accepted because tcount>ttable. Therefore, it can be concluded that the price of gold partially has a significant effect on Islamic investment intentions.

Competition in the business world has various ways by each business actor. Judging from the application of the principles of business competition in Indonesia, there are several rules that contain matters in carrying out the business world. All provisions contained in the laws and regulations regulate the rights and obligations of every business actor in running his business. Given the content of Law No. 5/1999 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition describes several actions or practices that are prohibited in competing to develop the business of every business actor in Indonesia. One of the prohibitions in the world of business competition is the practice of predatory pricing or commonly referred to as the act of selling at a loss. This practice is an act of selling products from production at prices far below the proper average. This study will discuss one of the case studies related to selling at a loss that occurred in the cement industry in Indonesia, especially in the province of South Kalimantan. Cement Conch which is a product of PT. Conch Cement was the party that was reported on the grounds that there was an alleged monopoly action in the form of a loss-selling practice. Conch cement companies are reported under the provisions of the article in the business competition law. In accordance with the KPPU's decision issued, stated that conch cement was proven to have carried out this practice. Regarding monopoly practices carried out by conch cement companies, we will review the legal consequences and responsibilities based on the applicable laws and regulations.

MSMEs have contributed 60.34% of Indonesia's gross domestic product (GDP). This number is spread throughout Indonesia. MSMEs have a very important role in the economic sector in Indonesia. Bumiayu's konyol noodle SMEs in the last 1 year decreases their sales because of Indonesia's economic situation which has not fully recovered after the co-19 disaster. The demand for konyol noodles has decreased in the last year due to rising prices of raw materials and supporting materials and also because of increasing fuel prices. This study analyzes the effect of penetration pricing and consumer motivation on purchasing decisions for Bumiayu’s konyol noodle. A sample are 97 respondents who have used MSME products at least twice, was tested using a questionnaire and analyzed through multiple linear regression. The result is that penetration pricing and consumer motivation have a positive effect on purchasing decisions for Bumiayu silly noodle products. The implications of the results of this study are as a basis for determining strategies that can increase sales and profits of mi konyol Bumiayu.

Issues regarding the environment have become a problem for the wider community and have resulted in changing consumer preferences to become more inclined to use environmentally friendly products. This is an opportunity for companies to make environmentally friendly products and use more environmentally friendly raw materials. In this study, we analyze and determine the effect of green product, green place, green price, green promotion on purchasing decisions for tupperware products. This type of research is quantitative with the consumer population in the Solo city area. There are 100 respondents, taken by accidental sampling techniquw, and analyzed with the help of the Smart Pls 3.0 application. The result show that the green price and green promotion variables have no significant effect on purchasing decisions. While the green product and green place variables have a significant effect on purchasing decisions. The implication is that the creative industry must continue to improve the quality of environmentally friendly product and knowledge from consumers, so that competitive advantage will be achieved.

Pasar Ramadhan is an MSME business that sells various kinds of culinary or snacks that are very popular with the community. Food and drinks are sold such as fried meatballs, chips, cakes, boba, lemon tea, chicken noodles, grilled chicken, satay, and so on. This journal article was created to discuss SWOT analysis in an effort to develop a culinary business in the Ramadan market. This study aims to identify internal and external factors that influence culinary business development in the Ramadan market and provide recommendations for appropriate business development strategies. The research method used is descriptive analysis by collecting data through interviews with traders and visitors to the Ramadan market as well as through literature study. The results of the study show that internal factors such as product quality, price and promotion influence the culinary business development in the Ramadan market, while external factors such as market conditions, competition and regulations also play an important role in the culinary business development in the Ramadan market. Recommendations for the right business development strategy include improving product quality, price adjustments, and increasing promotions to increase the attractiveness of the culinary business in the Ramadan market. In addition, traders are also advised to pay attention to market conditions and existing competition and comply with applicable regulations to optimize culinary business development in the Ramadan market.

Regional development is the driving force for national development, which makes regional governments the planners to carry out various kinds of economic transformation for the welfare of the existing society. Broadly speaking, the components that must be discussed in the regional macroeconomic analysis concern economic production and income, growth, unemployment, inflation, employment, external trade relations, financial institutions, regional finance, and poverty or social welfare. Regional macroeconomic analysis can at least show the face of the regional economic structure where this will determine the sustainability of the economy in accordance with development goals. The economic growth of a region, especially the City of Blitar, which of course comes from the results of regional taxes, regional levies, management of regional assets, and other legal regional revenues, which aims to provide flexibility to the regions to seek funding in the implementation of regional autonomy as a manifestation of the principle of decentralization and to increase PAD and support government activities and national development, a budget from the regional government is needed, one of which is from the regional tax sector. In one course experiencing economic stability and problems of economic growth. One of the main problems or drivers of economic instability that can disrupt economic growth is the occurrence of general and continuous price increases or better known as inflation.

Micro, small and medium business (MSME) activities are one of the business fields that can develop and are consistent in the national economy. Micro, small and medium enterprises (MSMEs) are a good place for the creation of jobs planned by the government, private sector and Village, Galis District, Pamekasan Regency individual business actors. Micro, Small and Medium Enterprises (UMKM) at Ponteh  expands fastly. A lot of business create larger job opportunity in order to reduce unemployment people. One of the idea on empowering UMKM in information technology era is by establishing central communication of UMKM based on Website. By making web marketing media, besides it provides information about UMKM development in Ponteh, it can be functioned to access for any information of production factors. In addition, it can communicate with another UMKM globally to extend the networks. But some employers are constrained by rising raw material prices, the limited of human resources, has a problem in the capital, lack of infrastructure and lack of access to product marketing.

Sharia Pawn (Ar-Rahn) is an agreement between a lender and a party who lends money. A lien is a right to tangible goods that is given to a debtor who wants to get ahead of the debtor, and the item is taken after the person has the money to redeem the lien. Rahn is a pawn service product based on sharia principles, where customers are only charged with administrative fees, additional mortgage and maintenance costs. The purpose of this study was to determine the evolution of income, inflation rates and gold prices in Rahn's credit distribution at PT. Pawn shops in Indonesia. The data analysis method used is descriptive analysis with a quantitative approach used as a data analysis method. The data source comes from secondary data Literature research and documentation are used as data collection techniques. The subject to be studied is PT. Pegadaiic Indonesia 2013- 2022. The results show that gold income and prices are directly proportional to rahn credit distributed to the community. Meanwhile, inflation is not directly proportional to the rahn credit distributed to the public.

The rapid development of the Haji and Umrah Travel Bureau industry at this time requires that a Haji and Umrah travel agency company must have the ability to compete. To address this, every Haji and Umrah travel agency company is required to improve its strategy in marketing its products. Because the implementation of an effective marketing strategy is one of the ways in which companies can distribute Haji/Umroh package products that suit the needs and demands of pilgrims. The purpose of this research is to analyze the marketing strategy for Haji and Umrah package products at Rizkia Tour & Travel Bukittinggi Branch. This study uses qualitative methods and belongs to field research with semi-structured interviews and documentation as data collection techniques. The findings from this study are that prospective pilgrims and Umrah pilgrims make choices about Umrah and Haji packages with considerations such as the type of Haji/Umrah packages, affordable Umrah and Haji package prices, comfort while traveling Umrah/Haji and so on.