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This study aims to investigate the effect of digital marketing (X1) and product variety (X2) on purchasing decisions (Y) with brand image (Z) as a mediator in the context of Micro, Small and Medium Enterprises (MSMEs) in Malang City, namely Bakso President. The population of this study were Instagram and Tiktok followers and the sample of this study were 327 respondents. This research technique uses proportional random sampling. This research analysis uses SEM-PLS. The results of this study highlight the importance of a thoughtful digital marketing strategy and high-quality product variety in building a strong brand image. The findings also underline that a positive brand image has a positive impact on consumer purchasing decisions at Bakso President. The practical implication is that MSMEs can utilize brand image as a strategic asset to improve their competitiveness and business growth.

Micro, Small, and Medium Enterprises (MSME) development strategies, namely through training and mentoring will help MSMEs manage their business more effectively, increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors and retailers will help MSMEs to expand market share and increase sales, as well as collaboration between MSMEs and empowerment of local business networks. Increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors are important strategies for MSMEs in expanding product reach and increasing sales, such as online marketplaces, so that MSMEs can reach consumers in various locations without being limited by geographic boundaries, use of media social, creative product promotion, and selecting the right market segment and collaborating with distributors and retailers.

Micro, Small and Medium Enterprises (MSMEs) in Indonesia have a very important role in the Indonesian economy. This is in line with the service objectives that have been carried out to advance MSMEs in Beciro Hamlet. For example, in one of the MSMEs in Jumputrejo Village, namely Mother Vivi's chilli products. Based on the survey results, two service methods were found that can be applied to increase sales of Bunda Vivi's chilli products, namely direct interviews and literature studies related to the writing of this service journal. By applying these methods, the KKN 04 Group of Sunan Giri University Surabaya, East Java, was able to help improve the quality of sales by making logo stickers and creating a marketplace account on one of the e-commerce platforms, Shopee. Through this service, we managed to make a significant contribution by increasing the sales of Mother Vivi's sambel products by 100%.

The purpose of this study was to analyze the suitability of financial statement reports based on the application of accounting based on SAK EMKM at Umkm Aceh Hidroponik Medang Ara Village, Karang Baru District, Aceh Tamiang Regency. This research was conducted using a qualitative method with a descriptive approach and the application of recording financial statements based on SAK EMKM using primary and secondary data taken from Umkm Aceh Hidroponik. The data collection technique in this study uses interview and documentation techniques and the analysis technique used is using data reduction, data presentation and conclusion drawing. Based on data analysis, the results showed that Umkm Aceh Hidroponik has implemented accounting but the recording of financial statements carried out is still manual and very simple and its application has not followed the provisions in SAK EMKM. The financial statements prepared by Umkm Aceh Hidroponik are only in the form of an income statement while the statement of financial position and notes to the financial statements do not exist. The obstacle that causes Umkm Aceh Hydroponics not to be implemented is that they do not know and understand the preparation of business financial reports based on the Micro, Small, Medium Entity Financial Accounting Standards (SAK EMKM).

Kukerta Building the Riau University Village in Senggoro Village, Bengkalis District, Bengkalis Regency is a form of community service activity. This Kukerta will be held from 10 July 2023 to 19 August 2023. This kukerta has several themes that can be taken as themes for work programs that will be implemented during the kukerta. These themes are one superior theme and three selected themes. This article discusses work programs that have been successfully implemented during the Kukerta. The method for implementing kukerta that has been implemented consists of carrying out surveys and planning work program activities that are in line with the chosen theme and the conditions and problems that exist in the village. Kukerta student work program activities are in line with existing work programs in the village government and receive support from the village government and also the local community. This is shown by the large number of students who are involved in village and community activities, and vice versa by the large number of students who involve the community and village government in their work program activities. forms of activities involving the village government, namely collaboration activities with the Senggoro village children's forum with go green and leisurely walking activities, mobile legends e-sports tournaments and we also participate in several village activities such as the Clean and Healthy Living Behavior Assessment event which was held in Senggoro Village and the Bengkalis Regent's visit to the Dara Sembilan Tomb on the occasion of the 511th Bengkalis Regency Anniversary. Meanwhile, forms of activities that involve the community include the socialization of several Micro, Small and Medium Enterprises (MSMEs), pious children's festivals, posyandu and mobile legend e-sports tournaments involving many local youth. Riau University Kukerta is expected to provide benefits to village communities and the local village government, especially those aimed at creating significant changes to the village and giving a good impression to the village.

This study aims to analyze the perception and intensity of use of QRIS (Quick Response Code Indonesian Standard) among MSMEs (Micro, Small, and Medium Enterprises) in Pekalongan using descriptive qualitative research methods. QRIS is an electronic payment system that allows MSMEs to receive payments via QR codes that can be scanned using a banking application or digital wallet. Through a descriptive qualitative approach, this study involved in-depth interviews with MSMEs owners and managers in Pekalongan to understand their perceptions of QRIS and their intentions in using this payment system. The researcher will use a structured interview guide to collect data on the knowledge, experience, and attitude of MSMEs towards QRIS. Data collected from interviews will be analyzed using descriptive analysis techniques, where findings and patterns arising from interviews will be identified, grouped, and interpreted. This analysis will provide a more in-depth insight into the perception and intensity of QRIS use among MSMEs in Pekalongan City. The results of this study are expected to provide a more in-depth understanding of the factors affecting QRIS adoption among MSMEs from their own perspective. The resulting information can be used to develop better strategies and policies in promoting QRIS use among MSMEs. In addition, the results of this study can also provide valuable input for banks, governments, and other stakeholders in expanding QRIS adoption and increasing financial inclusion in the MSME sector in Pekalongan City. It is hoped that this study will contribute significantly to the development and further understanding of QRIS implementation among MSMEs and help create a more efficient and inclusive payment ecosystem for MSMEs in Pekalongan City and the community as a whole.  

Micro, small and medium enterprises (MSMEs) are productive business units that can stand alone and are carried out by individuals or business entities in all economic sectors that have been able to survive amid the economic crisis that has hit since 1997 and have even become a lifeline for the country's economic recovery. In the city of Pekalongan, cooperatives can play an important role in community businesses, such as MSMEs. This is an effort to overcome poverty in society. This research uses a descriptive qualitative approach. The data used in this research is primary and secondary data. Primary data was obtained from interviews with MSMEs in Pekalongan City and secondary data was obtained from various sources, namely from the Central Statistics Agency (BPS), the Financial Services Authority (OJK), journals and articles relevant to research. Sharia cooperatives have products and mechanisms that are based on the Koran and the hadith of the Prophet. In its implementation, the cooperative system is able to provide loans that are far from the interest element which is clearly prohibited by the Shari'a. Cooperatives have various contracts that can guarantee the smooth transaction process for MSMEs that need funds or MSMEs who want to save their funds. From these interviews, the role of cooperatives in terms of MSME capital has great potential. Cooperatives can be a driving force in the growth of the real sector, especially MSMEs. With the presence of cooperatives, it helps the community, especially MSMEs, in realizing and developing their business. Apart from that, cooperative activities do not contain elements of usury, gharar and maysir.    

Community Service is a lecturer's obligation which must be carried out as an implementation and recognition of the Tridharma of Higher Education, and is a lecturer's concern for environmental sustainability and the existence of community life. One form of concern from researchers which focuses on the community economic sector is still being carried out in order to play a role in the development of the nation's economy. The methodological approach used by researchers is to provide counseling and assistance to micro, small and medium business actors in managing their businesses with marketing strategies to increase profitability in their businesses. Micro, Small and Medium Enterprises (MSMEs) are one of the economic implementers that give color to Indonesia. The number of MSMEs is increasing every year and has absorbed a lot of workers. The existence of MSMEs is part of human life activities to meet their daily needs as well as their existence in the era of economic globalization and the ability to survive in the face of the economic crisis and during the Covid-19 pandemic. Marketing also requires a strategy that will later be able to win a battle. Because he considers that there are many opponents in the market field who have similarities in their business and should not be turned off. As in the Pancasila economic system, fellow market players should have a sense of mutual care from large entrepreneurs towards smaller entrepreneurs. Therefore, it is necessary to have a Grand Strategy and a Core Strategy or what is called a Core Strategy. (Buchari, 2018) Almost every month MSMEs in the Jember Lor area continue to increase, more people choose business as a way to gain financial income for the family. However, MSME business is still carried out conventionally without any thought for the development of the business. As explained above, assistance is needed for MSME business actors who are willing to become respondents to gain knowledge about marketing strategies in order to increase profits and ensure that their business can survive and develop.

Limited capital is one of the reasons people do not dare to open a business, because for an entrepreneur, capital is one of the requirements for running or building a business. There are two forms of capital, the first is capital in the form of money or goods. Second, namely intellectual capital such as knowledge, abilities, skills and commitment. The distribution of productive capital is expected to be able to improve the community's economy with business capital loans for the community. In reality, there are many negative perceptions regarding business capital lending, so it is canceled. The formulation of the problem in this research is the Role and Constraints/Barriers of PT Permodalan Nasional Madani Mekar in Financing Micro, Small and Medium Enterprises (MSMEs) in Jambi City. The research method in this research is a qualitative research method. The data collection techniques were carried out using observation, interviews and documentation. The results of this research are that the role of PT Permodalan Nasional Madani Mekaar in financing is to help MSME players face their obstacles in running MSMEs such as lack of capital. PT Permodalan Nasional Madani Mekaar provides capital assistance with a very fast process and without any burdensome requirements for its customers. And the obstacles/obstacles faced by PT Permodalan Nasional Madani Mekaar include the factor of customer dishonesty during interviews with PNM Mekaar and obstacles to customers running away or abandoning responsibilities.  

Kuliah Kerja Nyata (KKN) is a real implementation of the responsibilities of lecturers and students in carrying out the Tri Dharma of Higher Education, especially in the aspect of community service. This activity focuses on the involvement of universities with the Gaum village community, with the main objective of increasing community understanding of financial literacy and digitalization of Micro, Small and Medium Enterprises (MSMEs) in the digital era. Community service activities are carried out through various programs, including surveys of MSMEs, counseling on digitalization and financial literacy, socialization of financial protection, and guidance to MSMEs. The results of these activities indicate an increase in community spirit and understanding, especially MSME players in Gaum village, in managing financial aspects and utilizing digital platforms for marketing. Thus, this KKN creates a positive synergy between universities and local communities, supporting the development of micro-economies in the current digital era.

Micro, Small and Medium Enterprises (MSMEs) are productive businesses owned by individuals or business entities that meet the criteria for being a micro enterprise. In doing business, the goods sold must have consistency and quality that is in accordance with what is advertised. Assuming that his character is good, buyers will make repeat purchases more often at Minas Syukur Kambang. The quality of the products at Minas Syukur Kambang is good but the quality of service is still lacking because there are still many miscommunications. The menu variations are also good with various variations with different flavors, but sales results fluctuate even though if all the product indicators had been implemented, it could have encouraged consumer interest in buying the product, thereby increasing sales results. The research aims to determine the influence of product quality, service quality, menu variations on consumer satisfaction in the Minas Syukur Kambang UMKM. The research method uses a quantitative descriptive sample taken as many as 95 respondents using a simple random sampling technique, namely a random sampling technique, namely a sampling technique where all individuals in the population, either individually or together, are given the same opportunity to be selected as sample members. The results of this research state that product quality has a positive effect and service quality does not have a positive effect on consumer satisfaction. Meanwhile, menu variations have a positive effect on consumer satisfaction. Based on data analysis in this research, these variables are valid and reliable. In testing the classical assumptions, this research has a normal distribution, heteroscedasticity and multicollinearity do not occur.

Taxes play an important role in state revenue, through the rapid development of economic sectors and have the potential to increase tax revenue. According to the Small and Medium Enterprises Cooperative Office of Central Java Province, Brebes Regency has MSMEs with a total of 8385 units. With so many MSME actors who should be able to meet taxpayer compliance due to the lack of tax knowledge, the development of digitalization and MSME actors in Brebes Regency. This study aims to determine the effect of the level of tax understanding, income turnover and digitalization of services on tax compliance of taxpayers of micro, small and medium enterprises (MSMEs) Mitra Mandiri Brebes. This research was conducted at MSMEs Mitra Mandiri Brebes. This research method is quantitative research. This study used purposive sampling method. The analysis technique used is multiple linear regression. The results showed that the level of tax understanding had a significant positive direction with a large influence of 59%; while income turnover has a significant direction of 68%; and digitalization of services has a significant positive direction of 49%    

Micro, Small and Medium Enterprises (MSMEs) are buying and selling activities and providing services to the community with the aim of making a profit, but the empowerment of MSMEs is not due to the fact that there are still many obstacles, such as the difficulty for MSMEs to obtain financing facilities from financial institutions, so they are forced to take out loans from loan sharks whose interest rates are high and suffocating. thus causing businesses to go out of business, to overcome this problem MSMEs need Islamic financial institutions with a profit sharing scheme, namely mudharabah contracts or financing/investments which are usually mudharabah products found in Islamic Cooperatives, Indonesian Sharia Bank (BSI), Baitul Maal Wat Tamwil (BMT). The Indonesian Muslim Entrepreneurs Community (KPMI) and the Syirkah Bersama Cooperative (KSBB) are both working together to create a new innovation in the form of Mudharabah Linked Waqf which optimizes and manages cash waqf funds in an organized manner so that it is hoped that it can help MSMEs to develop further.

This study aimed to determine the effect of financial literacy and entrepreneurial mindset on the performance of Micro, Small, and Medium Enterprises ( MSMEs). This research employed a quantitative approach. The population in this study was 630 MSME players in the Alok market, Maumere. The sample was selected using the solvin formula resulting in 87 respondents. The data used in this study was primary data. The data were collected using questionnaires distributed to MSME players in the Alok market. The data were analyzed using descriptive statistical analysis, data qality test, multiple linear regression analysis, t-test, F test with the assisst of IBM SPSS, coefficient of determination. The results of this study indicated that partially and simultaneously financial literacy and entrepreneurial mindset had no effect on the performance of MSMEs in the Alok market, Maumere.

Currently Indonesia is in the industrial revolution 4.0 where technological changes affect living habits, ways of working and communicating with one another. In other words, this era is the main axis in life. The changes in this era also have an impact on the economic sector towards a digital economy. Visible changes are the convenience that people get in accessing online services such as ordering food through applications, shopping for necessities online, selling online to studying at home online. In Talang village, Nganjuk district, only 2 micro, small and medium enterprises that have been recorded have run their businesses using digital marketing. Therefore, KKNT 66 KKNT students have the goal of improving the micro, small and medium business sector by providing socialization as well as digital marketing assistance to micro, small and medium enterprises. So that it can make it easier for micro, small and medium enterprises in Talang village to expand the market and develop their business. After conducting outreach and assistance to micro, small and medium enterprises in Talang village, the result was an increase of 4 small and medium micro businesses that had registered their business in digital marketing. While the other 4 still haven't got it. There are several small and medium micro businesses that are not willing to register their business for digital marketing.

This qualitative study aims to investigate the level of financial literacy and management proficiency among Micro, Small, and Medium Enterprises (MSMEs). The research employs a descriptive qualitative research design to explore the perceptions and practices of MSME owners or managers regarding financial matters. A purposive sampling technique is utilized to select participants, focusing on MSMEs operating in diverse industries and geographical locations. Data analysis involves thematic analysis, enabling the identification of recurring themes and patterns in participants' responses. The findings of this study provide insights into the financial knowledge and skills of MSMEs, highlighting potential areas for improvement and intervention. Ultimately, this research contributes to the understanding of the financial behaviors and challenges faced by MSMEs, aiding policymakers and stakeholders in developing targeted support programs and initiatives.    

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. However, of the large number of existing MSMEs, MSMEs actors usually only focus on selling points without paying attention to the branding of their products. The purpose of this service is to increase the selling value of MSMEs products by adding value with a branding strategy. Branding is one way that can be done as a solution to marketing problems that are often faced by MSMEs and also as a marketing strategy. One example of MSMEs that need a branding strategy is Zahra Woody Craft's MSMEs. The method used in this community service activity is divided into three stages, namely the survey stage, the training stage and the application of branding, and the maintenance and evaluation stage. This branding assistance is also carried out so that Zahra Woody Craft SME products can compete in the market, and can increase the profits generated.opportunities and take advantage of their advantages.

This book review examines the impact of integrating Bloom's Taxonomy into entrepreneurship education on the competitiveness and performance of Micro, Small, and Medium Enterprises (MSMEs). Through a comprehensive analysis of literature, empirical evidence, and expert opinions, the review highlights the significance of this pedagogical approach in fostering critical thinking, problem-solving, and innovation skills among entrepreneurship students. Empirical studies demonstrate improvements in students' competencies and learning outcomes following exposure to Bloom's Taxonomy-aligned curricula. Case studies, such as the Entrepreneurship Development Institute of India (EDII), provide evidence of the practical relevance of this approach in addressing challenges faced by MSMEs. Expert opinions underscore the importance of preparing students for the dynamic demands of the entrepreneurial ecosystem through curriculum designs that prioritize higher-order cognitive skills development. Overall, the review emphasizes the transformative potential of Bloom's Taxonomy integration in shaping the future of entrepreneurship education and enhancing the competitiveness of MSMEs in global markets.

Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. In the era of technological development and digitization in various fields, MSMEs as a type of business that has a large role in building the economy also need to experience development in the field of technology in marketing their products. The purpose of this service is to develop MSMEs in terms of digital marketing and expand the MSMEs marketing network. One example of MSMEs that need digital marketing assistance is UMKM Meatballs and Mixed Ice "Family". The method used in this community service activity is divided into four stages, namely the survey stage, the digital marketing socialization stage, digital marketing assistance and the maintenance and evaluation stages. Digital marketing assistance activities for UMKM Meatballs and Mixed Ice "Family" are a form of community service with the aim of developing and participating in elevating regional potential so that they can have a marketing network that is not limited to the local market.

Blitar City is one of the cities in East Java Province which has a fairly large number of MSMEs. One of the potential MSMEs is located in the Pakunden Village. From the survey results it is known that there is one MSME actor producing Menjes Kyu Chips who has never used digital marketing in running his business. Bearing in mind, digital marketing is an urgent thing for MSMEs to do at this time because it has a positive correlation with business continuity in the future. This community service activity was a collaboration between UPN East Java students and the Blitar City Office of Cooperatives and Micro Small Enterprises. The purpose of this community service activity is to help solve problems as well as provide assistance to MSME actors related to the closeness of digital marketing in the form of making the Shopee marketplace as one of the marketplaces that is widely used by the community at large. The method of implementing this activity is divided into 3 stages, namely conducting socialization, training, and mentoring to the UMKM concerned. The results of this activity are expected that MSME actors can understand the importance of the role of digital marketing and be able to implement it into their business.