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This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data analysis using SWOT analysis. The place and its location at PT. The synergy of Innovative Brebes with the speakers, namely the General Manager and the Quality Control division. The results showed that the application of the marketing mix strategy at PT. The synergy of Innovative Brebes in the SWOT matrix is ​​in quadrant I. The strengths of the 4P marketing mix are: product, price, while the weaknesses are: promotion and price. The threat is promotion and place. The strategy in dealing with competitors with other companies that have the same product creates a strong brand image and maintains product quality to be able to differentiate the product from other products.

One way to maintain business continuity in the midst of intense competition is to maintain customer satisfaction. Product diversity is considered important here because the more diverse the number and types of products sold in one place, the customer will feel satisfied if he makes a purchase at that place and he does not need to make a purchase elsewhere. In addition, good service makes it easier for customers to find the goods they want. The purpose of this study was to analyze and explain the effect of product diversity, service quality mediated by the effect of customer satisfaction on repurchase intentions. The analysis technique that will be carried out in this research is descriptive analysis, instrument test, multiple linear regression analysis, model test, and hypothesis testing. The minimum sample selected in the study was 92 respondents. The adjusted R² value of 0.301 means that the effect of the product diversity variable (X1) and service quality variable (X2) on customer satisfaction (Y1) is 30.1%. The adjusted R² value of 0.422 means that the magnitude of the influence of the product diversity variable (X1), service quality variable (X2) and customer satisfaction (Y1) on repurchase intention (Y2) is 42.2%

This study aims and is useful to examine and analyze the impact of professional competence, work discipline, and transformational leadership on teacher performance, and whether professional competence and work discipline on teacher performance can be moderated by transformational leadership. The purpose of this research is to explain, as well as expand from previous research, namely about how the influence of professional competence and work discipline on teacher performance with transformational leadership as moderating. The sample in this study was obtained using a simple random sampling technique in the form of a questionnaire. The object of this research is all PNS Teachers of State Junior High Schools in Pekalongan City. This research shows the product that: (1). Professional competence has a positive and significant effect on teacher performance, (2). Work Discipline has a positive and significant effect on teacher performance, (3). Transformational leadership has a negative and significant effect on teacher performance, (4) Transformational leadership cannot moderate the effect between professional competence on teacher performance, (5). Transformational leadership cannot moderate work discipline on teacher performance.

Technological developments at this time are very advanced in various ways, inviting everyone to find new discoveries, therefore an information processing work system that is fast, precise and accurate is expected to improve service to consumers to achieve goals. MA Miftahul Ulum Ngemplak administration includes payment of Education Development Contribution (SPP), extracurricular money (including: scouts, computers, volleyball and drum bands) and Intra-School Student Organization (OSIS) money up to the preparation of financial reports every day, every month to every years to be reported to interested parties, such as the school treasurer, principal and head of the foundation, and all these payments are still recorded manually. This system has a weakness, namely in terms of recording school administration payments it is less effective because it has to record in triplicate, namely on student payment cards, daily data payment report books, and monthly data payment report books, as well as the process of finding data and submitting student payment reports is not fast. With the existence of a system, it is hoped that later the design can assist in the transaction process for paying tuition fees, UTS, UAS and all expenses at MA Miftahul Ulum Ngemplak, besides being able to produce software applications that aim to increase productivity and support facilities in administrative activities, especially tuition payments. , UTS, UAS and expenditure transactions at MA Miftahul Ulum Ngemplak and the recording process becomes more effective because recording is only once during the school financial administration payment process and speeds up the process of searching for data and submitting school financial administration payment reports

CSR Program of PT. Pertamina RU II Sei Pakning is no longer a charity but is already in the form of a CSR program which is directed to increase people's income through the development ofmicro, small, and medium enterprises. Innovation is not only carried out in the product form of the program, but also innovation in processes, methods, strategies and systems. The goal is that the fosteredmicro, small, and medium enterprisesin the future can exist and be independent. The purpose of this study is to see the extent to which the implementation of the innovation-based CSR program in fostering the entrepreneurial spirit of themicro, small, and medium enterprisescommunity in Sei. Pakning. This type of research uses a mixed method. Methods of data collection is done by means of observation, interviews, questionnaires and documentation. The results showed that the implementation of the innovation-based CSR program at PT. Pertamina RU II Sei. Pakning has not been able to fully cultivate the entrepreneurial spirit of the assistedmicro, small, and medium enterprises. Statistical tests show that there is a significant effect of CSR program innovation consisting of product innovation, process, method, strategy and system on the entrepreneurial spirit of fosteredmicro, small, and medium enterprises. For this reason, it is better for Pertamina RU II Sei. Pakning made improvements to the innovations from the CSR Program they had carried out.  

The development of increasingly sophisticated information technology allows consumers to absorb information about a product or service more easily. Consumers are increasingly selective in choosing products to use or consume at this time so consumers will give positive responses to products. The purpose of this study is to find out how the influence of community: participation. the use of Information Technology and Organizational Commitment has an effect on Impulsive Purchases at Medan Mall. This research was conducted in the city of Medan with multiple linear regression data analysis techniques using the Statistical Package of Social Science (SPSS) version 22.0 for Windows Determination of the number of samples through non-probability sampling techniques. especially purposive sampling as many as 150 respondents it was found that the community participation variable. the use of Information Technology. had a positive and significant effect on impulse buying at Medan Mall and the organization! commitment variable had a positive and significant effect on impulsive buying at Medan Mall.

Businesses in various fields face increasingly fierce competition. In the face of competition, only using advanced technology in the company's production and operations is not enough. The company's use of advanced technology must be supported by reliable personnel, because no matter how sophisticated the technology used, if it is not supported by reliable personnel, it may not necessarily contribute to the smooth operation of the company. The purpose of this research is to find out and test whether compensation has an effect on employee performance, whether compensation has an effect on job satisfaction, and whether job satisfaction has an effect on employee performance. This research is included in the quantitative research using the Partial Least Square (PLS) method. The population in this study were employees of the plastic romen sport factory. The sample in this study used slovin using 55 people. The analysis technique in this research is descriptive and inferential statistical analysis using the Partial Least Square (PLS) method. The results of this study show that compensation affects employee performance, does compensation affect job satisfaction, and does job satisfaction affect employee performance?

Hemodialisa merupakan terapi pengganti ginjal yang dijalani oleh penderita gagal ginjal terminal seumur hidupnya. Seringkali hemodialisa menyebabkan ansietas dan stress sehingga mereka harus mampu beradaptasi dengan kondisinya. Salah satu bentuk adaptasi penderita gagal ginjal terminal adalah melakukan pembatasan cairan untuk mencegah hipervolemia. Kondisi hipervolemia dapat diketahui dengan mengukur interdialytic weight gain (IDWG). Tujuan penelitian ini untuk menganalisa hubungan self acceptance dengan interdialytic weight gain penderita gagal ginjal terminal yang menjalani hemodialisa. Penelitian ini menggunakan cross sectional yang melibatkan 62 responden dengan teknik purposive sampling. Alat pengumpul data terdiri dari lembar observasi yang berisi data demografi dan IDGW, serta kuesioner Unconditional Self Acceptance Questionnaire (USAQ). Analisis statistic penelitian ini menggunakan uji korelasi pearson product moment. Hasil penelitian menunjukkan tidak ada hubungan self acceptance dengan interdialytic weight gain penderita gagal ginjal terminal yang menjalani hemodialisa (p = 0.534; α = 0.05).

Penelitian ini memilki tujuan untuk mengetahui apakah terdapat pengaruh dari Green Marketing dan Kemajuan Teknologi terhadap minat beli Green Product pada mahasiswa FEBI UIN Sulthan Thaha Saifuddin Jambi. Jenis penelitian ini adalah penelitian kuantitatif deskriptif  sampel yang dipilih pada penelitian ini adalah Mahasiswa FEBI angkatan 2018, 2019, dan 2020 sebanyak 100 mahasiswa sebagai sampel. untuk memperoleh data peneliti melakukan penyebaran kuisioner skala likert kepada responden. Teknik analisis data yang digunakan adalah uji asumsi klasik, uji regresi berganda dan uji hipotesis. Hasil pada penelitian ini menunjukkan bahwasanya Green Marketing memiliki pengaruh yang positif terhadap minat beli Green Product untuk kemajuan teknologi juga memiliki pengaruh yang positif dan signifikan terhadap minat beli Green Product  dan juga memiliki pengaruh secara simultan antara variabel Green Marketing dan Kemajuan Teknologi terhadap variabel  minat beli Green Product yang berdasarkan dari hasil uji F, untuk besar pengaruh dari variabel Green Marketing dan Kemajuan Teknologi terhadap variabel  minat beli Green Product berdasarkan hasil uji koefisien determinasi  adalah sebesar 38,4% dan 61,6% lainya dipengaruhi variabel yang tidak diteliti oleh peneliti.  

Technological developments and increasingly high business competition make MSME actors must have a good marketing strategy to be able to compete with their competitors. This research was conducted to determine the marketing strategy carried out by Ledys Cake SMEs in facing competition in the digital era. The research method in this study uses a qualitative approach through structured interviews with business actors. The results of the study show that MSMEs provide added value and differentiation to the products and services provided, while in terms of price, they apply competitive prices. The application of technology is more widely used in culinary businesses through websites and social media to establish good relationships and communicate with consumers. The researcher concludes that there are several discussions, namely Strategy, Constraints and Solutions. The strategy carried out by MSMEs is that there is a 4P (Product, Promotion, Price, Place) mix. Product strategy in the form of innovation, promotion strategy in the form of price discounts, price strategy for every purchase of cake will get a bonus, and place strategy in the form of flexibility in sending cake orders, so as to maintain and improve the quality of the taste of the cake. Although there are financial constraints and product raw materials, we can still find solutions and alternatives, namely by managing finances and using raw materials efficiently. Then, MSME solutions by maintaining cash flow, product innovation, maximizing social media and delivery services

Technology developments in the era of the industrial revolution 4.0 provide many opportunities to improve supply chain performance and performance. The existence of the waste processing industry as a business has prospects for development, given the large amount of waste generated by the community and the need for several processed products. PT A reduced the amount of garbage that accumulates in the final disposal site (TPA) by reprocessing the waste produced by the community. The existence of waste banks, government agencies, hotels, zoos, and Islamic boarding schools is one of the sources of waste that is processed for waste products. This paper seeks to develop the concept of a digital supply chain by adopting the supply chain model run by PT A. The initial identification presented in this paper can result in several technology identifications that need to be prioritized in implementing relevant technologies in the industry. The expected impact of this implementation is an increase in supply chain performance

The very rapid development of technology, information, and communication in the current era of globalization is very helpful and facilitates the work of the world community, one of which is currently popular is the internet. This study aims to determine the contribution of service quality and product quality to Indihome customer satisfaction in the city of Padang. The methodology of this research is quantitative research. The sample in this study was 100 customers who were taken by the purposive sampling method. The analytical method used is multiple linear regression analysis. The results showed that simultaneously service quality and product quality had a positive and significant effect on Indihome customer satisfaction in the city of Padang. While partially the service quality variable has no significant effect on Indihome customer satisfaction in the city of Padang, and the product quality variable has a positive and significant effect on Indihome customer satisfaction in the city of Padang. Product quality is the most dominant variable affecting customer satisfaction.

Micro, Small and Medium Enterprises or MSMEs are businesses formed by a group of people or individuals independently. Digital marketing is a strategy or marketing activity such as product promotion carried out through digital media. Marketing strategies through digital marketing are needed so that MSMEs can compete and reach more consumers. Pondok Etam is an MSME engaged in the culinary field that sells various kinds of food products that are focused on the target market for teenagers to adults. The purpose of this study is to determine the impact of digital marketing for MSME Pondok Etam.  The research method used is a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews. The result of this study is that digital marketing has a positive impact on the MSME of Pondok Etam, because there is an increase in brand awareness and a significant increase in sales

Waqf has become the world's attention because this instrument can be utilized as a solution to world crisis problems. One of the countries with the most significant potential for waqf is Indonesia, which is based on a large number of followers of Islam. The number of adherents of Islam in Indonesia alone reaches 209.1 million adherents of Islam and makes the potential for Indonesian waqf very large. This type of research is descriptive qualitative, using the case research method and collecting data in this study through observation and in-depth interviews with research objects. The technique used in this research is critical and interpretative analysis. Cash waqf can be distributed to beneficiaries for business capital in the agricultural sector as a family food security distribution scheme with several models: first, a profit-sharing method (Mudharabah). Second, a 0% loan (Qard Hasan)"; third, business strengthening (Musyarakah); fourth, alms and grants (khairiyah). The agricultural system is developed into a culture for every family to become food security by implementing an integrated farming system. Agricultural system, "low external input and sustainable agriculture," at home and group/production scale. With this system and a touch of technology, the future is projected as a comprehensive agricultural center. Production and marketing are carried out simultaneously by building an "agricultural industry" and an "agricultural market." Apart from that, it can also be used as an educational, tourism, and cultural village. The academic village is intended as a research and training/educational practicum place. The tourism village is defined as agro-tourism which has high economic value

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh Gaya Kepemimpinan dan Kompensasi terhadap Kinerja Karyawan dibagian kebersihan pada PT. Bujaya Karya Makmur Di Rumah Sakit Inco Sorowako. Populasi dalam penelitian ini adalah seluruh karyawan dibagian kebersihan pada PT. Bujaya Karya Makmur di Rumah Sakir Inco Sorowako yang berjumlah 14 orang. Jumlah sampel yang digunakan sebanyak 14 orang sehingga dikatakan penelitian populasi (Arikunto). Pengumpulan data dilakukan dengan menggunakan metode observasi, wawancara, kuesioner, dan dokumentasi. Hasil kuesioner telah di uji validitas dan reliabilitasnya juga telah di uji, asumsi klasik berupa asumsi normalitas, multokolonieritas, asumsi auto korelasi dan asusmsi heterokedastisitasnya. Metode analisis data menggunakan teknik analisis regresi berganda. Dengan menggunakan program Statistical Product and Service Solution (SPSS). Hasil penelitian menunjukkan gaya kepemimpinan tidak berpengaruh positif dan tidak signifikan terhadap kinerja karyawan dengan nilai sig. variabel (X1) sebesar 0.445 > 0,05. Dan nilai t hitung (-0.729) < ttabel (1.7613), kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai sig. variabel (X2) sebesar 0,000 < 0,05. Dan nilai t hitung (7.502) > ttabel (1,7613), juga gaya kepemimpinan dan kompensasi secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai f hitung sebesar 32,035 dan nilai f tabel sebesar 2,51, sehingga nilai f hitung (32,035) > f tabel (2,51) dengan nilai signifikan 0,000 < 0,05. Yang berarti gaya kepemimpinan dan kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan dibagian kebersihan pada PT. Bujaya Karya Makmur di Rumah Sakit Sorowako.

Handicraft is an artistic activity that focuses on hand skills and functions to process raw materials that are often found in the environment into objects that are not only of use value but also of aesthetic value. In the Community Service (PKM) activity of STIE Mahaputra Riau, lecturers and students involved in this activity came directly to the Annisa Pekanbaru Orphanage to provide training on making handicrafts with simple ingredients to produce handicraft products that have a high selling value in the market, conduct discussions , questions and answers and counseling about effective marketing strategies to market the handicraft products produced as well as providing motivation about the concepts and benefits of entrepreneurship for school-age children at the Annisa Orphanage Pekanbaru. This PKM activity aims to generate and foster an interest in entrepreneurship for school-age children at the Annisa Orphanage, Pekanbaru, Riau, so that they are motivated to realize their own business or business independently and succeed with their own business by engaging in the handicraft business.

Pada era globalisasi saat ini dengan mudahnya kita dapat menemukan berbagai macam teknologi, dari yang sederhana sampai dengan yang tercanggih. Oleh sebab itu banyak perusahaan yang memanfaatkan kecanggihan teknologi ini membantu mempermudah pekerjaan. Dengan adanya komputer sebagai alat pengolah data, maka semua bidang dalam suatu perusahaan ataupun instansi dapat dikomputerisasikan,dalam hal ini bidang-bidang yang dianggap penting dan utama, contohnya ; membuat surat pengantar KTP, SKCK, mengurus Surat Kematian, dan membuat Surat ijin usaha, karena hal ini dapat mendukung keberhasilan suatu peusahaan dalam mencapai tujuanya Kelurahan adalah wilayah kerja lurah sebagai perangkat daerah kabupaten dibawah Kecamatan yang berada di bawah dan bertanggung jawab kepada camat. Kelurahan mempunyai tugas dan fungsi melaksanakan kewenangan pemerintahan yang dilimpahkan oleh Camat serta melaksanakan tugas pemerintahan lainnya sesuai ketentuan perundangan yang berlaku. Kelurahan sebagai sentra pelayanan publik diharapkan mampu memberikan pelayanan prima kepada warga yang mengurus segala keperluan yang terkait dengan administrasi kependudukan. Semua urusan mulai dari pengurusan KTP, PBB, IMB bahkan urusan pernikahan atau perceraian bemuara di kantor ini.

Pada era globalisasi saat ini dengan mudahnya kita dapat menemukan berbagai macam teknologi, dari yang sederhana sampai dengan yang tercanggih. Oleh sebab itu banyak perusahaan yang memanfaatkan kecanggihan teknologi ini membantu mempermudah pekerjaan. Dengan adanya komputer sebagai alat pengolah data, maka semua bidang dalam suatu perusahaan ataupun instansi dapat dikomputerisasikan,dalam hal ini bidang-bidang yang dianggap penting dan utama, contohnya ; membuat surat pengantar KTP, SKCK, mengurus Surat Kematian, dan membuat Surat ijin usaha, karena hal ini dapat mendukung keberhasilan suatu peusahaan dalam mencapai tujuanya Kelurahan adalah wilayah kerja lurah sebagai perangkat daerah kabupaten dibawah Kecamatan yang berada di bawah dan bertanggung jawab kepada camat. Kelurahan mempunyai tugas dan fungsi melaksanakan kewenangan pemerintahan yang dilimpahkan oleh Camat serta melaksanakan tugas pemerintahan lainnya sesuai ketentuan perundangan yang berlaku. Kelurahan sebagai sentra pelayanan publik diharapkan mampu memberikan pelayanan prima kepada warga yang mengurus segala keperluan yang terkait dengan administrasi kependudukan. Semua urusan mulai dari pengurusan KTP, PBB, IMB bahkan urusan pernikahan atau perceraian bemuara di kantor ini.

This study aims to explain the influence simultaneously (together) or partially between the influence of social media marketing Instagram, brand image and product quality on purchasing decisions. This study uses a quantitative approach with survey research methods to obtain primary data. The research variables are Social Media Marketing Instagram (X1), Brand Image (X2) and Product Quality (X3) as influencing variables and Purchase Decision variable (Y) as affected variables. The population in this study are consumers of MS Glow Panakukkang users in Makassar City. The number of samples in this study were 100 consumer respondents of MS Glow Panakukkang by taking the entire population and serving as samples. The data collection method used is the distribution of questionnaires. The data analysis technique in this study used multiple regression analysis which was previously carried out with Validity, Reliability, Classical Assumption Tests (normality test, multicollinearity test, heteroscedasticity test) then tested the hypothesis through T test, F test and coefficient of determination test. The results of this study indicate that partially, Instagram social media marketing does not have a positive effect, while brand image and product quality have a positive and significant effect on purchasing decisions for MS Glow Panakukkang. Meanwhile, simultaneously the results of this study also show that social media marketing, brand image and product quality have a positive and significant effect on purchasing decisions for MS Glow Panakukkang products.

Drug abuse has become a complex problem faced by Indonesia and of course requires a special strategy and the active role of all parties in its prevention and handling. This is evidenced by the rampant cases of drug trafficking and abuse that occur in villages in Kuantan Singingi, one of which is Seberang Taluk Village, Central Kuantan District. This study aims to see the performance of the Village Government in the Clean Drugs (Bersinar) Village program in Seberang Taluk Village, Central Kuantan District, Kuantan Singingi Regency. In this study, the authors used descriptive qualitative research methods. The researcher uses Dwiyanto's theory where the indicators used in measuring organizational performance use 4 (four) indicators, namely, productivity, responsiveness, responsibility, and accountability. The results of this study indicate that the distribution and abuse of drugs in Seberang Taluk Village has decreased during the program of the Clean Drugs Village (Bersinar) with a percentage of approximately 80%. However, the implementation of the Shining Village Program still faces several obstacles. Researchers found factors that influence the implementation of this program, which include the problem of limited budget, incompetent human resources, and lack of public self-awareness. Overall, the Seberang Taluk Village Government, Central Kuantan District can be said to have been quite good at implementing the Shining Village program in preventing drug trafficking.