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The rapid growth of local brands in Indonesia's fashion industry is driven by the use of online media as a promotional platform. One notable brand is Ventela, which employs a co-branding strategy to capture market attention. This study aims to analyze the implementation of co-branding by @ventelashoes on Instagram, evaluate consumer purchasing decisions regarding Ventela Konnijiwa shoes, and measure the extent to which the co-branding collaboration between Ventela and Mantappu Jiwa by Jerome Polin influences purchasing decisions. The study applies co-branding theory, which includes dimensions such as brand awareness, brand strength, mutual benefits, uniqueness of collaboration, as well as positive consumer judgment and response. Meanwhile, the purchasing decision process is analyzed through five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. A quantitative approach was used in this study through a survey method, with data collected from 133 followers of the @ventelashoes Instagram account using a random sampling technique. The results indicate that the co-branding between Ventela and Mantappu Jiwa received a positive response from the respondents. The influence of co-branding on purchasing decisions is strong, with a correlation value of 0.904. Co-branding contributes 81.8% to the purchasing decision of Ventela Konnijiwa shoes, while the remaining 18.2% is influenced by other factors.  

The technological growth at the present time is so rapid, one form of technological advancement is an online game. An online game is a game played online using the internet. Young people who play the online game feel that playing an online game will reduce the load of thought gained from the environment. If a youth is dependent on playing  online games it will be bad for the teen. So it requires the role of the people around him to monitor and direct the youth away from the negative effects of online gaming. This study aims to determine the relationship between online game addiction and verbal aggression behavior in adolescents in Lubuk Basung District. This study uses quantitative methods with the research design used is correlational test research.The population in this study are teenagers who like to play PUBG online games. The sampling technique used purposive sampling with a total of 103 adolescents who played pubg mobile online games. In collecting data using an online game addiction scale with a verbal aggression scale. The results of data analysis obtained a correlation of sig = 0.137 (sig <0.05). These results show that there is a significant relationship between online game addiction and verbal aggression behavior  

Social media has become a new cultural space for teenagers to express themselves, interact socially, and form a self-image online. Trend culture on social media has become an important phenomenon in the dynamics of digital communication, especially among teenagers and the younger generation. Trend culture is a fluid cultural space where values, norms and identities are constantly negotiated through virtual interactions. Rapidly evolving trends through platforms such as TikTok, Instagram, and YouTube not only reflect lifestyle changes, but also become a means of self-expression, identity formation, and the search for social validation. This research aims to analyze how adolescent identity is represented through trend culture on social media in interaction patterns, meaning construction, and user self-representation. This research uses a descriptive qualitative approach with data collection techniques in the form of digital observation of active teenage users of the Instagram and TikTok platforms. The theory used is Stuart Hall's representation theory. The representation is not singular, but rather fluid and performative, depending on social dynamics, recognition needs, and symbolic interactions in digital space. The results show that cultural trends, such as viral challenges, clothing styles, the use of visual filters, and the use of certain captions, become an important medium in the construction and representation of teenage identity.

This study aims to analyze the impact of digital platforms on business communication strategies at the Mores Store MSME in Bandung City. Employing a qualitative approach, the research utilizes survey methods and descriptive analysis. Data was collected through offline interviews, literature review, and online data searches. The findings reveal that Mores Store actively leverages social media and online platforms, with Instagram and Shopee being the primary channels for promotional activities. Product promotion is heavily reliant on social media and e-commerce, which serve as the main pillars of their business communication strategy. In formulating their communication approach, Mores Store incorporates digital media by integrating persuasive interpersonal marketing, advertising, product photography, and the management of visually appealing social media displays. Overall, the study concludes that the managers of Mores Store possess a strong understanding and a high level of adaptability to digitalization and technological advancements in the era of Society 5.0, enabling them to develop effective and innovative business communication strategies.

Teknologi yang berkembang saat ini sangat berpengaruh pada proses bisnis penjualan, sistem offline mulai ditinggalkan dan mulainya sistem baru yaitu penjualan secara online melalui media elektronik. Hal ini berdampak pada Persaingan usaha antar Perusahaan semakin tinggi oleh karena itu salah satu usaha penjualan produk pakaian kaos toko Alpis dimana masih menggunakan cara konvensional berusaha meningkatkan penjualan dengan menerapkan sistem baru yaitu penjualan secara online melalui website. Sistem penjualan ini menjadi cara dalam meningkatkan pemasaran dan penjualan. Dalam merancang website E-commerce ini peneliti menggunakan metode waterfall yang akan diterapkan dalam Rancang bangun sistem informasi e-commerce pada toko Alpis. Dalam penerapan nya Metode Waterfall terdiri dari beberapa tahap yaitu planing, analisis, design, dan implementation. Penelitian ini diharapkan dapat membantu perusahaan dalam meningkatkan penjualan dengan kemudahan pembayaran dengan midtrans dan mampu menjadikan sistem informasi di perusahaan menjadi lebih baik. Kata Kunci: e-commerce, sistem informasi, & waterfall.

This research “looks at how the degree of motor vehicle taxpayer compliance in Sukoharjo Regency is affected by field raids, E-Samsat services, and Mobile Samsat. Quantitative research methodology is used, and primary data is gathered by distributing questionnaires to participants. A Likert scale served as the basis for the study instrument's design, which measured the variables under investigation. A total of 100 motor vehicle taxpayers who were registered at the Sukoharjo Regency Samsat Unit served as the study's participants. Out of this total, 50 respondents answered the survey online using a Google Form, while the other 50 respondents completed the questionnaire on paper. The accidental sampling approach was the sampling strategy utilized. The analysis's findings demonstrate that field raids and Mobile Samsat services significantly and favorably impact the degree of motor vehicle taxpayer compliance. In contrast, Sukoharjo RRegency's taxpayer compliance is significantly impacted negatively by the E-Samsat service.”

Social media marketing is a promotional strategy that leverages social media platforms to advertise products, services, or brands by actively engaging with audiences. This approach is effective in capturing consumer attention, encouraging their participation, and plays a critical role in shaping purchase intention through broad reach and direct interaction. This study aims to examine and explain the influence of social media marketing on purchase intention with electronic word of mouth (e-WOM) as a mediating variable, focusing on Good Karma Warung Tirtagangga. The sample consisted of 120 respondents selected using purposive sampling. Data were collected through interviews and online questionnaires. The analytical techniques employed in this study include path analysis, the Sobel test, and the Variance Accounted For (VAF) test, using SPSS version 27. The results reveal that social media marketing has a positive and significant effect on purchase intention, social media marketing positively and significantly affects electronic word of mouth, electronic word of mouth has a positive and significant impact on purchase intention, and electronic word of mouth successfully mediates the relationship between social media marketing and purchase intention.

Digital outpatient services are an important alternative in providing fast, efficient, and affordable health services, especially after the COVID-19 pandemic. However, this system change requires an active role from Health Care Administrators in designing strategies that can maintain and improve patient satisfaction. This article aims to analyze how the role of health administrators in developing technology-based quality management strategies to optimize patient experience in digital services. This study uses a qualitative approach with literature studies and analysis of digital outpatient service policies. The results of the study indicate that the success of increasing the patient satisfaction index depends on the administrator's ability to design effective digital communication strategies, virtual queue management, digital HR training, and strengthening online feedback systems. The involvement of administrators in strategic decision-making also makes a major contribution to improving service quality. The main recommendation of this study is the need to strengthen the capacity of health administrators in aspects of information technology, digital risk management, and patient engagement. With this strategic role, health administrators are at the forefront of the transformation of digital health services in the future.

Leadership from an Islamic perspective is not merely about power, but rather a great trust grounded in moral and spiritual values. This article aims to examine the concept of Islamic leadership through a literature review of the Qur'an, hadith, scholarly opinions, and previous research findings. This study employs a qualitative approach using the library research method. Data were obtained from various scholarly sources, particularly journal articles, academic books, and relevant documents discussing leadership in the Islamic context. A total of 25 scientific articles were collected through online databases such as Google Scholar, DOAJ, and Garuda. Of these, 15 articles were selected and analyzed in depth based on criteria of substance relevance, contextual significance, and academic credibility. The findings indicate that justice, trustworthiness, consultation (shura), honesty, firmness, and patience are fundamental principles of Islamic leadership. The exemplary leadership of the Prophet Muhammad (SAW) and the Rightly Guided Caliphs serves as an ideal model combining wisdom, compassion, and responsibility toward the community. These values remain relevant today as ethical foundations in addressing contemporary leadership challenges. Thus, Islamic leadership offers a comprehensive model that integrates professionalism and spirituality.

This study aims to analyze the influence of social media on consumer behavior in online purchases among Generation Z, focusing on the Shopee e-commerce platform. Generation Z, which is the age group born between 1997 and 2012, is known to be an active social media user, which influences their purchasing decisions. Through a survey conducted on Shopee users from Generation Z, this study identified factors that influence consumer behavior, including the influence of advertising, product reviews, and interactions with influencers on social media. The results of the study show that social media plays a significant role in shaping the preferences and purchasing decisions of Generation Z. Interesting advertisements and positive reviews from other users on social media can increase purchasing interest, while interactions with influencers can provide additional trust in the products offered. This study provides important insights for marketers to design effective and relevant marketing strategies with Generation Z consumer behavior in the digital era.

This study aims to analyze the influence of Online Customer Review and Online Customer Rating on the Loyalty of Gen Z consumers on the Shopee e-commerce platform in Medan City. The research method used is quantitative with a sample size of 55 respondents. Data were analyzed using multiple linear regression with the assistance of SPSS version 26. Validity and reliability tests indicated that the research instruments were valid and reliable. Classical assumption tests, including normality, multicollinearity, and heteroscedasticity, were met. The regression analysis results showed that Online Customer Review and Online Customer Rating have a positive and significant effect on Consumer Loyalty, both partially and simultaneously. The Adjusted R Square value of 0.263 indicates that these two variables explain 26.3% of the variation in consumer loyalty.

This study aims to analyze the forms and functions of abbreviations in local news texts covering the “Pertamax Oplos” issue during the period of February to April 2025. The main focus is on two types of abbreviations initialisms and acronyms which are frequently used in local online media such as Jawa Pos Radar Solo, Detiknews, and AntaraNews. This research employs a descriptive qualitative method, using observation and note-taking techniques to identify abbreviation forms in written texts. The findings reveal 20 abbreviation data points, consisting of 13 initialisms and 7 acronyms, consistently used in headlines, leads, and the body of the news. The use of abbreviations not only reflects linguistic efficiency in journalistic writing but also demonstrates how local media adapt to the demands of fast, concise, and easily comprehensible communication. These findings emphasize the significant role of abbreviations in shaping the language style of local media and highlight their importance in modern linguistic practices within digital contexts. This study is expected to contribute to applied linguistic research and support effective media writing practices.

Tujuan dari penelitian ini adalah untuk mengkaji bagaimana Financial Anxiety, literasi keuangan, dan Self-control mempengaruhi pengambilan keputusan keuangan di kalangan warga Kota Palopo.Dengan menggunakan pendekatan kuantitatif, data dikumpulkan melalui survei online yang melibatkan 80 responden berusia 18-35 tahun, dengan gaji bulanan kurang dari 10 juta rupiah dan tingkat pendidikan minimal SMA. Untuk analisis data, regresi linier berganda digunakan untuk menilai peran setiap variabel dalam pengambilan keputusan keuangan Temuan menunjukkan bahwa Self-control dan literasi keuangan secara signifikan meningkatkan pengambilan keputusan keuangan sementara kecemasan keuangan tidak memiliki dampak yang signifikan. Hasil ini menekankan betapa pentingnya pengendalian diri dan literasi keuangan untuk meningkatkan standar pengambilan keputusan keuangan. Temuan ini menyoroti pentingnya literasi keuangan dan pengendalian diri dalam meningkatkan kualitas pengambilan keputusan keuangan. Oleh karena itu, program untuk meningkatkan literasi keuangan dan pelatihan pengendalian diri direkomendasikan sebagai langkah strategis untuk mendukung pengambilan keputusan keuangan yang lebih bijaksana di masyarakat. Penelitian lebih lanjut diharapkan dapat memperluas ruang lingkup dan jumlah penelitian Responden juga memperhitungkan faktor-faktor tambahan yang dapat mempengaruhi hubungan antara kepedulian keuangan dan pengambilan keputusan keuangan, seperti tingkat pendapatan dan dukungan sosial.

Currently the banking sector provides product services in the form of electronic banking for customers, one of which is mobile banking. Mobile banking is a banking service that allows customers to make various financial transactions through mobile devices, such as smartphones or tablets. This study aims to examine the influence of ease of use, security, and reliability on the use of mobile banking among the people of Palopo city. Data was collected using a questionnaire that was distributed online to respondents. This study uses a quantitative method. The sample was taken using the purposive sampling technique with a total of 105 respondents collected. To process the data in this study, the Statistical Package for Social Science (SPSS) program is used. The results of this study show that ease of use, security, and reliability have a significant effect on the use of mobile banking.

Islamic education plays an important role in forming perfect human beings through the integration of character values ​​and aqidah in the learning process. In the context of basic education, this integration is becoming increasingly relevant amidst the challenges of globalization and digital influences that can disrupt the formation of students' morals. This study aims to examine the strategy of integrating character and moral education in Islamic learning, both in face-to-face and online learning, and to evaluate its impact on the development of students' personalities. The method used is library research by analyzing relevant academic literature, both in the form of books, journals, and scientific articles. The results of the study indicate that effective integration of character and aqidah education requires the active role of teachers as role models, an adaptive curriculum, and a school environment that supports Islamic values. However, challenges such as lack of teacher training, unsystematic evaluation, and the influence of digital culture are obstacles that need to be overcome. In conclusion, the integration of character and aqidah education in Islamic learning has been proven to have a positive impact on the formation of students' morals and personalities, but its success is highly dependent on a holistic evaluation approach and the involvement of all parties, including teachers, parents, and the community.

Goods distribution applications have become key in facilitating goods data management. This study explores goods distribution applications, focusing on their development, implementation, and impacts with the aim of improving the effectiveness of procurement planning and the distribution process of kaporlap. This study discusses an online database system that is integrated with the system to facilitate the distribution of kaporlap for the Indonesian Navy Academy Cadets by implementing technology. The application of advanced technologies such as the Internet of Things (IoT), and goods distribution applications provide valuable insights to the Indonesian Navy Academy to improve the kaporlap data recording system and optimize the distribution process. The emphasis on data security is also important in ensuring integrity in providing accurate data for the benefit of implementing procurement planning and distribution of kaporlap in the Indonesian Navy Academy environment according to technological developments. The use of technology in goods distribution applications is a foundation for increasing knowledge and ease in carrying out activities, especially the distribution of kaporlap. Case studies and practical implementation provide a deeper understanding of the importance of this application to be realized and used by the Indonesian Navy Academy Cadets in the form of an online database system application equipped with QR Code and smartcard features that can be used without having to use a gadget. Thus, accurate kaporlap data can be obtained to support the planning of procurement and distribution of cadet kaporlap to be practical and more effective.

This study intended to examine the impact of implementation’s digital marketing on the production level of Micro, Small, and Medium Enterprises (MSMEs). In the digital era, technology-based marketing strategies such as social media, e-commerce, and messaging applications have become essential tools for reaching a wider range of consumers. This research uses a qualitative approach with semi-structured interview techniques involving MSME actors from various sectors. The results show that most MSMEs actively utilizing digital marketing have experienced a significant increase in demand, which has led to higher production levels. However, some MSMEs have not felt a substantial impact due to limitations in managing digital platforms and a lack of knowledge in online marketing. Digital marketing plays an important role in supporting the growth of MSME production, although its effectiveness largely depends on the adaptability of each business owner. This research is expected to contribute to the preparation of digital marketing strategies for MSMEs in the digital era.

Science continues to advance over time. This development has led to the birth of various new technologies that mark the progress of the times. Currently, technology has entered the digital era, where almost all areas of life are beginning to utilize these advances to increase work efficiency and effectiveness. In Indonesia, digital transformation has also penetrated various sectors, including education. This change presents a significant opportunity for the world of education to expand access, improve the quality of learning, and encourage innovation in teaching methods. As an entity closely linked to human culture and civilization, education has undergone significant changes in the era of globalization. The use of digital technologies, such as online learning, learning management systems (LMS), and interactive media, has become an integral part of the educational process. This not only facilitates the delivery of material but also opens up more flexible and inclusive learning opportunities for various levels of society. However, behind these opportunities, challenges also arise, such as disparities in technology access, low digital literacy in some communities, and the need to adapt curricula and teaching methods to be relevant to current developments. Therefore, the success of educational transformation in the digital era depends not only on the availability of technology but also on the readiness of human resources, including educators and students, to optimize its use. Therefore, the development of digital science and technology has become a driving force for global educational change. Education is required to adapt quickly and accurately to produce a generation that is not only academically intelligent.

At the beginning of 2020, Indonesia faced a difficult time due to the Covid-19 pandemic, which significantly affected the education system. Traditional face-to-face teaching was replaced with an online learning system. This research aims to describe the planning, implementation, and evaluation of online learning using WhatsApp Group and the IMTERA application. The study employed a qualitative research approach, with data collected from both primary and secondary sources through observation, interviews, and documentation. The data analysis technique used is descriptive, involving three steps: data reduction, data display, and conclusion drawing. The findings show: (1) Online learning planning based on WhatsApp Group and IMTERA at MI PSM Dadapan Nganjuk was well prepared, including setting learning objectives and choosing appropriate media. (2) In implementation, teachers delivered materials and assignments via WhatsApp groups and the IMTERA app, allowing for flexible and asynchronous communication. (3) Evaluation was conducted both qualitatively and quantitatively. Qualitative assessment involved descriptive feedback, while quantitative assessment provided scores for student tasks. Teachers also considered students' activeness and responsibility in completing assignments as part of the evaluation. This shows that the school adapted well to online learning challenges during the pandemic.  

This research aims to explore students’ perceptions of the use of e-learning in English teaching activities. The study was conducted to understand how students respond to and engage with digital learning platforms during their English classes, especially in the context of increasing reliance on online education. Using a qualitative approach, data were collected through questionnaires  from college students. The findings reveal that most students perceive e-learning as a helpful tool that offers flexibility, access to various resources, and opportunities for independent learning. However, challenges such as lack of motivation, technical issues, and limited interaction with teachers were also identified. Overall, while students acknowledged the benefits of e-learning in enhancing their English skills, they also emphasized the importance of combining it with traditional face-to-face instruction for more effective learning outcomes. This study highlights the importance of improving digital infrastructure and instructional design to ensure that e-learning is both effective and engaging in English education